Successful Idiots (Using AI to Grow Their Business)
If you think you are an idiot and still want success, we can help with the second part. Successful Idiots is the podcast for ambitious professionals who want to use AI to build profitable side hustles without quitting their job. AI powered freedom for real people.
Hosted by Joe Downs and Peter Swain, the show gives you a flight-simulator style classroom for AI. You start with simple personal uses of AI that build confidence fast. You learn how to think differently about AI so you can trust it, use it daily, and move from spellchecker level to real leverage.
Each episode explores practical AI tools, real workflows, and step by step examples that show you how AI side hustles work in the real world. You learn how to use ChatGPT for business to launch digital products, automate daily tasks, grow your online presence, and build passive income with AI that keeps working while life keeps moving.
The show highlights marketing with AI, simple automation systems, and repeatable workflows built for busy professionals. Whether you want more flexibility, a smarter path to financial freedom, or a part time business you can run on your own terms, Successful Idiots gives you a safe place to practice and the playbook to turn that practice into profit.
You get the tools to master AI side hustles, improve marketing with AI, create passive income with AI, and use ChatGPT for business through proven workflows that turn small ideas into real opportunities.
Successful Idiots (Using AI to Grow Their Business)
Which AI Should You Use: ChatGPT, Claude, or Gemini?
What if you could take your to-do list, snap a photo, and have AI organize your entire week for you?
Joe Downs and Peter Swain untangle the confusion around ChatGPT, Claude, Gemini, and the growing crowd of AI tools. They break down which tools to "date" and how to find your perfect AI match based on vibe, not just features.
From crafting flawless emails and prepping for meetings to managing your personal calendar, the duo shares five "AI magic tricks" that save time, reduce stress, and boost productivity. It's all about making AI feel like your second skin, an everyday assistant, not an intimidating tech mystery.
If you're overwhelmed by AI but know you can't afford to ignore it, this episode is your starting line.
Listen For
5:14 How do I pick the right AI tool for my personality and workflow?
13:21 How can AI handle my emails better than I can?
20:19 Can I really use AI to plan my week with just a photo?
24:07 How do I prep for meetings with AI like a pro?
Joe Downs
Website | Email | LinkedIn | YouTube
Peter Swain
Peter Swain (00:00):
ChaT GPT, Claude and Gemini. They're the three we need to pay attention to. They're the most mature in terms of their overall capabilities. All three of those are going to be a very solid starting point for anyone to achieve roughly anything they want to achieve.
Joe Downs (00:27):
All right, before we get into more magic tricks, we need to address the elephant in the room. Chat GPT, , Claude, Manus, Gemini, copilot, perplexity. What the hell is the difference? If you've been confused about which one to use, you're not alone. I was confused too until I joined Peter Swains AI Mastermind. Today we're going to clear that up for you, and then we're going to give you five magic tricks for the stuff you hate doing, like emails, scheduling, admin, you know the tedious crap that eats away your day. By the end of this episode, you're going to know which AI to use and how to make it do the boring stuff for you. I'm Joe Downs with me, Peter Swain. We're just a couple of successful idiots. One of us stores people's stuff for a living. The other stores useless facts about British football, but together, our job is simple here to show you how to think about AI and how to use some of the AI tools to put more horsepower behind your small business hustle or help you start one.
(01:20):
Peter, let's step inside the hustle up. But quick thing before we get too comfy, we got some really great feedback after the first episode. And honestly, it wasn't the amount of feedback, it was what people said that was overwhelmingly positive. They told us we made AI feel approachable. We slowed it down for them. We gave them a reason to actually want to use it more and try it more. So that's believe it or not, exactly what we set out to do here. So I don't know why I'm so surprised, but I just want to say cheerio to you, Peter. Job well done, sir. You are one step closer to knighthood. Allow me to raise a cardboard cup of American tea to you, AKA coffee, and let's try to live up to that here again today. So Peter, I have to actually be honest with our listener here.
(02:07):
Before I joined your mastermind, I was totally lost in all this chae, Claude Gemini. I didn't know which one to use or why, and I think a lot more people are in the same boat I was and they want to use ai, but they're stuck on step one, which is which one do I even open and why? And then which version should I pay it for and if so, what level? I mean, admittedly it's a lot at first. So as an AI guru, what do you have to say for yourself? Why do you guys have to make this so daunting and confusing?
Peter Swain (02:39):
Well, as I take ownership of the entire industry, well, I think it started trying to catch a moving train. I mean, I do this full time, it's all I do. I love doing what I do. I try and understand AI 24 7, 365, and I can't keep up. So I would expect the average person to be hideously overwhelmed. The only problem with that is this isn't something you can actually afford to ignore. So it's not like you can go, I'm completely overwhelmed, I'm out. Even by listening, you're kind of going, I'm completely overwhelmed and I understand I need to figure this out. So for those that don't know, what Joe's referring to is the LLMs, which stands for large language models. You don't need to understand what they mean, you just need to know that they exist. The main ones on the market, number one that you'll have heard of is chat, GPT by a company called OpenAI. The second largest on the market is clawed. Then you have Gemini and you said Manus is kind of a bit of fringe, so let's keep that on the side for the moment. Then Microsoft have the embedded version, which is called copilot, and then you've got gr. Now the three main ones that we refer that we need for everyone listening to this, and for you and I is chat gt, Claude and Gemini. They're the three we need to pay attention to.
Joe Downs (04:00):
Why those three? And I completely left out gr Sorry, sorry, Elon. That was by mistake.
Peter Swain (04:06):
Yeah, don't upset Elon. That's not good. That's not a good life
Joe Downs (04:08):
Choice. Why those three?
Peter Swain (04:10):
They're the most mature in terms of their overall capabilities. So
Joe Downs (04:16):
Break that down. What does that mean? What does more mature mean or break down the capabilities just for how dumb I am. So
Peter Swain (04:24):
Yeah, so a good way to think about it is you're employing a person, right? And if you employ somebody in your company that's a generalist, so you're not employing a dedicated CFO or a dedicated CMO, you're looking for how smart and how adaptable are you? Those three fit that box, they're the smartest and most adaptable out there. They've been around for the longest in terms of customer facing. They've all been around for two, three years. So a lot of the kinks and a lot of the issues have been worked out. So both, all three of those are going to be a very solid starting point for anyone to achieve roughly anything they want to achieve that we're going to discuss.
Joe Downs (05:03):
So it almost doesn't matter if I start with chat Claude or Gemini,
Peter Swain (05:08):
Not at all.
Joe Downs (05:09):
It's just different strokes for different folks or are there distinct differences between them?
Peter Swain (05:14):
There are some differences, but the differences pale into how important it is that you feel comfortable because if anyone listened to our previous episodes, what they're going to have heard is that we're trying to help you have a conversation. And what's important when you're having a conversation is the other party in the conversation is also trying to have a conversation with you. So my recommendation, it might sound silly, is just literally to have a coffee date with all of them. So nine o'clock in the morning for the next four or five days, have a 15 minute chat with chat, GPTA, 15 minute chat with Claude, a 15 minute chat with Gemini. If you like a bit more of a dystopian contrarian view, then an ad gr in the mix as well.
Joe Downs (05:56):
So you want me to date my ai, they do a movie about that.
Peter Swain (05:59):
I mean it's a little bit anthropomorphic or however you say that word, but yeah, I essentially want you to say, okay, at the end of the week, I'm willing to bet that one of them will have a clear winner for you. That one of them, you'll vibe with one of them. You'll feel the conversation was natural and free flowing and easy. And another one of them you'll go, that was hard because it took everything semantically or literally or it was too sycophantic or whatever it might be. So yeah, if you speak to each one for 15 minutes, you're going to come away and go, I really like X, not X as in x.com, as in gr, in X as in insert blanket.
Joe Downs (06:36):
That does get confusing. I refuse to call it that. I still call it Twitter X,
Peter Swain (06:41):
Twitter X. You just put the two together, not even just Twitter.
Joe Downs (06:43):
Well then there's no confusion and everybody knows what I'm talking about. So I don't know why as brilliant as he is, I don't know why he to do that. Okay, so in my experience, so I'm going to speak for the listener here. I am using, and you chastised me for saying manness, but I'm using a lot of chat, a lot of Claude, a decent amount of Manness for work. We could cover that in another episode and I've played around with Gemini because we're a Google organization. Mike's a small company, but we're all on Google. You nailed it. I find them to be a little different, but my interpretation is that chat seems to be like the Swiss Army knife. Claude seems to be more, this is just my opinion, Claude seems to be more thorough maybe when I'm asking it for help or research to co-create something and Gemini can't really figure out what it is. It seems to be more like, I dunno, graphics oriented. I know it answers questions like they all do, just like perplexity does, which I never use anymore. It was one of the first ones I started using, but am I off base? There is no,
Peter Swain (08:01):
I think you're wildly on track. Now what I'd add is another layer on top is chat, GPT. All of these depend on the versions, which is where it gets so overwhelming because
Joe Downs (08:14):
Yeah, then you add inversions. Whatcha are you guys doing? Give us a minute with a version before you change it. And they don't just change like, Hey, we added this feature. It's like, no, we're totally different now.
Peter Swain (08:24):
Yeah, and then the next day somebody else is totally different. So it was literally last week chat. GPT topped the benchmarks for 18 hours and then
Joe Downs (08:36):
What does that even mean?
Peter Swain (08:38):
So they have these tests of how smart are they, how literal are they? How much do they hallucinate? A K, A not tell the truth and they re-rank them every time. So anyway, so chat GPT, the issue with it is it's insanely semantical. So if you say, keep asking me questions until you fully understand the subject, something like that, which you would say to another human, Hey Joe, I need your help with X, Y, z. Keep asking me questions until you fully understand the subject, you're like, okay. Now the problem with that sentence is you can't fully understand a subject. It's impossible to fully understand a subject you would have to study for the whole of your life. And even at the whole of your life, there would still be information you don't know around that subject. You Joe Downs. Understand what I mean by that?
(09:36):
You understand that? I mean keep asking me until you've reached a satisfactory level of a burden of proof where you have all the facts you need in order to make an estimated accurate assumption. Something along those lines. Someone can linguistically correct me what chat GPT will do as a version 5.1 is keep asking you questions. It will not stop. It will keep asking questions because it will take you literally and say, okay, now I don't think that's really a problem for 90% of people because they don't have as deeper conversations as I will have. So chat GPT, when you say it's the Swiss Army knife, I would agree. Projects, customer instructions, there's lots of different ways to use it. People understand
Joe Downs (10:24):
That GPTs themselves, which none of the other student have.
Peter Swain (10:27):
The GPTs themselves. I would go there for 90% of people. If I had to blind taste test, I'd say chat, GPT is your go-to. Because the other side to this is when I was back in the web in mid nineties and we built Yelp, people used to ask me, should I use Google or should I use Yahoo? Actually it was Infa, Bott or Lycos. But anyway, an ask Js. Remember that?
Joe Downs (10:53):
Yeah, I don't remember the other two, but yeah, ask,
Peter Swain (10:55):
Yeah, they were before Google and before Yahoo, but people used to come and say, should I use Google or Yahoo? And my answer was always, which one are you using right now? And they go neither. I'm like, then it doesn't really matter. You are naugh to, one of this journey is going from not using AI to using ai. So the advantages of Claude versus GR or Grok versus Gemini or Gemini versus chat GPT, that's going to come a few months later in your journey.
Joe Downs (11:20):
I got to tell you, it feels a little bit just, and again, I'm speaking for I think the listener, it feels a little bit like the car companies where it's like, well, we can go to zero 60 in 3.9 seconds. Well this year, this model Porsche can do it in 3.6. It's like, well, who cares? I'm just trying to get to the grocery store, right?
Peter Swain (11:42):
Perfect example, when I went to buy, when we had our second child, we had to go and buy one of the mum wagons and I said to the guy in the VW showroom, I'm like, why would I this not a Land Rover? And he went, you're either going to buy it or you're not. I'm like, what? And I was expecting a sales pitch here and he is like, listen, the safety rating, the end cap safety ratings for every single car now is like five out of five. The fuel consumption is basically the same, maybe plus minus 30 miles per gallon. The speeds are roughly the same, the cup holders are roughly the same, they're made of the same upholstery. You're either a VW guy or you're a Land Rover guy. So either buy the car or don't buy the car. But don't make me try and tell you why it's better than a Land Rover. Not
Joe Downs (12:29):
You're
Peter Swain (12:29):
Just different.
Joe Downs (12:30):
I got to tell you some of those Kias on the road today, it's like, whoa, is that a Mercedes? Nope, it's a Kia.
Peter Swain (12:36):
So I think it's the same, which is why I said I love this idea of just take it out on a 15 minute coffee date and whichever one you come back and say, Claude spoke to me. It felt right. It felt good. Great. Awesome. That's the answer. And if the answer's grok, okay, so you're conspiracy theorist, but great,
Joe Downs (12:52):
Awesome. Well, we're going to unpack that in another episode. I don't even know what you mean by, I mean I think I do. But alright, we got to jump into, we promised some magic tricks, some parlor tricks as you like to say across the pond. Let's start with an easy one. Email the bane of every entrepreneur's existence. We all spend too much time in our inbox. Give me some low hanging fruit AI tricks for email.
Peter Swain (13:21):
Super simple. Copy and paste the email open up for the rest of this conversation. Let's just for ease, let's just say chat, GPT, but if you've done the coffee dates and you've decided cla, just insert blank here, right? So open up chat, GPT, paste it in the email and tell it what you want to reply with just in your language. Just so just say, hey, chat, this is an email, email address received. I want to tell them that I need to delay payment for 10 days. They're a good supplier, so don't piss them off. Go copy, paste, send email. Thanks very much.
Joe Downs (13:56):
Okay, and any other tricks
Peter Swain (13:59):
You could paste in the whole thread, all of the replies and say, is there anything I should watch out for here? Is there anything that I'm missing? What are the three things that you understand from this thread of conversation that I don't understand that's often quite interesting?
Joe Downs (14:14):
You want to hear how I used it? Want to be proud of me for a second.
Peter Swain (14:18):
I'm always proud of you, but go tell you
Joe Downs (14:19):
Lie. So I used it, I'm in self storage and I'm making an offer to a self storage seller and the offer's going to be three, $400,000 less than what they would ideally like for the facility. So not going to go well without a little assistance. So I take, when I talk to them, I record, so I have a transcript of the conversation and it has all the qualitative, of course all the information they're giving me about the facility, but also all the qualitative information. What are they going to do when they sell it? They're going to crisscross the country on motorcycle, whatever they're going to do. Whatever has nothing to do with the facility is in that conversation. And I take that plus our underwriting or letter of intent and I load it into Chat GPT PT even. And I say, look, and this is where if you could speak to this too, where I just, because you taught me this trick, I just ramble and I just tell it I got to send this offer to the seller, it's going to be 400,000.
(15:25):
It's a million dollars acquisition, I'm offering 6 0 5. He's not going to be happy. But I want him to be happy when he opens this email. And by the way, Peter, you'll be more proud. We created a GPT in our company for this. So not only the first time I didn't, I just asked it to do this, but then I got smart and said, well, I'm not going to prompt it every time I want instructions because in my instructions were things like, I want you to use the IUE principle, I want you to use the Pekin principle, Viktor Frankel, the fear, logic and identity shift, all these principles in whatever way it is applicable to do in an email. So now that's part of the GPT. But in this first time I actually prompted it to say all that and I gave it the transcript of our call and the LOI and said, go. And you know how I knew it worked the first time I got rejected, put the rejection, said I respectfully decline your offer. And I went, oh my gosh, it works because normally I'd be ghosted or screw you or some sort of colorful language back and I got none of that. And then the two or three times after that I'm actually under contract.
Peter Swain (16:44):
Beautiful.
Joe Downs (16:44):
So yeah, it's incredible. So can you tell me, I think we talked about it in prior week, but the rambling part, just give me some color on that.
Peter Swain (16:56):
Well, there's two big things that you said there that I'd like to touch on. One is the ramble of just speak. Just give it as many things as you can. Give it all the background, you can give it anything that may or may not be relevant. Just go, don't limit yourself and just let your thoughts come out. But the second thing, and you did both here, which is so I'm definitely proud of you. The second thing is always state your mission. So for example, we're putting together a personalized learning plan for people at the moment. And we weren't getting results or somebody on my team wasn't getting results. They gave it the primary mission, but they didn't give it the secondary mission. So the primary mission is to give somebody a 12 week learning plan that can increase their revenue by 20% and decrease the time they spend by 20%.
(17:44):
But the secondary mission is that they can't blame us if they don't succeed if they didn't follow the steps. So it kept adding in accountability calls, accountability check-ins go no go zones, which would be the right thing to give somebody this 12 week result, but it's the wrong thing because we're taking responsibility for that result and we don't want to take responsibility for result. We want to say, Hey Bob, here's everything you need to do. Go and do it. And if they don't do it, one of the underlying principles of my company is adults have to adult. It's not us up to us to chase other adults telling them how to be an adult. If you've bought the thing, do the thing. So I use that as another example because what you did so well was you didn't just say he wants a million, I'm offering 6.5, make the offer, you gave the AI the background context that it would normally miss because we understand that as humans.
(18:48):
If you told me, Hey Pete, I'm running really late. I'm going up to see my grandma, she's in hostel. Can you tell this guy he wants a million dollars? Can you tell me he wants 6 0 5? I would automatically know that you don't want me to upset him, you would just need to tell me this was the amount, this is what I'm offering, this is the justification for that. And then you could hang up the phone and I might not do a great job, but I wouldn't do a terrible job. That's what AI misses and that's why people often get disenfranchised when they pick things up, is they don't understand the context. You have to give it. And that ramble and the mission does that.
Joe Downs (19:31):
Yeah, the human connection. The human connection, the knowing that yeah, you can present that information, but you need to do it in a certain way because not even being in self storage, that making a $600,000 offer and a million dollar anticipated offer is going to be wildly upsetting or weird or whatever. So yeah, you're right, we have to and you taught me that. You got to provide it the context. So very cool. Alright, we got to keep moving. I love this, but we've owed four more tricks I think. So we got to keep moving here. So emails are one thing. How about all the admin crap that we deal with? Scheduling, planning, organizing, what's some low hanging fruit there? How do we use AI there?
Peter Swain (20:19):
I mean this one's really simple and I'm going to introduce a new context for people, which is I did this today on the train, take a picture of your schedule for the week, take a picture of your to-do list, which if you hand write it, that's fine.
Joe Downs (20:34):
Really
Peter Swain (20:34):
Pictures, yeah, upload it to AI and say figure this shit out.
Joe Downs (20:40):
Okay. Wow. I'm not using that clearly. So still more to learn.
Peter Swain (20:46):
Literally can just take a screenshot of put your calendar on a week view and take a screenshot of it and away we go. We don't even need to type out what you're doing on what days.
Joe Downs (20:57):
Okay. Wow. All right. I'm going to give that a try. And so wait, so take the picture of the to-do list. Handwritten. I just got the approval for that picture of my calendar. Just read into chat, upload 'em to chat and say help
Peter Swain (21:10):
Does this week work? What would you do first? What do you think I can get to? Is there anything that I'm going to screw up at
Joe Downs (21:15):
Sticking with prompting and context? Should you then say, tell it to ask the questions, ask me the questions of what is most important and what is non-negotiable and what could be pushed to next week and how to plan better. Stuff like that. I don't know what the right,
Peter Swain (21:33):
It really depends what you're trying to achieve. The way that I would probably do it is I would say something like, I'm about to upload a screenshot of my to-do list and I'm about to upload a screenshot of my calendar. Before I do that, ask me 10 questions to work out what it is I'm trying to achieve and what it is that's important to me.
Joe Downs (21:51):
So that's why you get to the big bucks. So that's a better way to say it. Alright, how about,
Peter Swain (21:55):
But you want to do it that way round. You don't want to upload it first and then ask the questions. Do you want to ask the questions and then do the upload? That's really important bizarrely.
Joe Downs (22:01):
Well why is that?
Peter Swain (22:02):
If you upload it first, it'll start making assumptions around what it thinks it knows before it actually asks you the questions.
Joe Downs (22:09):
Boy, now I need to unpack this. So then if it starts making assumptions and then I tell it what I'm looking for, does that override the assumptions or those assumptions now baked in,
Peter Swain (22:18):
You're going to fight against them. I'm going to
Joe Downs (22:20):
Fight it. Oh, that's interesting. So the order of the prompt matters.
Peter Swain (22:25):
Yeah,
Joe Downs (22:26):
I didn't know that. Okay,
Peter Swain (22:28):
So you want to start with the most blank page possible. So if you imagine that I said to you, Hey, I want your help launching a bestselling book. Imagine you're a book marketer for a second and no, let's stay in storage. Imagine I told you I need help selecting the right storage unit for my stuff, and I sent you a picture of the storage unit I currently have. Okay, the first thing you do is go, well, that's not going to work. That's not this, this, not that. Where is it? Tell me about what states it. And I'm like, no, no, no, I just need you to help me work out what I need. This is the one I'm canceling. Even if as soon as I told you it's canceled, you are already locked into, well, he got 14 three cubic meters. Why did he get three? I think he needs eight. Whereas you may have come up with 12 if I gave you nothing to begin with.
Joe Downs (23:16):
Yeah, interesting. I think I
Peter Swain (23:18):
Even humans do the same thing.
Joe Downs (23:20):
I think I've suffered through this already. I'm having PTSD with some prompts now. Now that you're putting a tail away,
Peter Swain (23:26):
You start by asking it to ask you questions
Joe Downs (23:29):
And
Peter Swain (23:30):
Tell it what you are going to give it. This is something I do regularly like, Hey, I need your help writing a proposal for a retainer for X, y, z. I'm going to upload for you a background research file on this, a sample of a proposal I've already sent and my master agreement, but I'm only going to do that once you tell me you are ready to receive it because you understand what we're doing. So now is your time to ask me whatever questions you want and then I'll drop these things in at the end.
Joe Downs (23:56):
Wow. Alright.
Peter Swain (23:57):
Massively different result.
Joe Downs (23:59):
How about, I have used this, I'm going to let you describe it, prepping for a meeting. What's the best way to use ai?
Peter Swain (24:07):
So normally, because all of my meetings recorded, so I'll normally just take the last three. If it's a new meeting, if it's a meeting with somebody I've met with before, I'll just take the last three transcripts, put up and say I'm about to meet again. This is what I'm trying to achieve. What do you see that I don't
Joe Downs (24:23):
See? Okay.
Peter Swain (24:24):
If it's a new meeting, new meeting, I might take a screenshot of their LinkedIn
Joe Downs (24:27):
Profile
Peter Swain (24:28):
Because most of the ais can't scrape LinkedIn. LinkedIn has stopped that. But you can just take the screenshot as we said before, and just upload the screenshot, say I'm about to meet this person. Anything I should know, anything interesting, any red flags? Away we go.
Joe Downs (24:41):
All right, I like it.
Peter Swain (24:43):
The screenshot thing's really useful at,
Joe Downs (24:44):
Yeah, apparently I need to be screenshotting some more. How about AI as a personal assistant, even for your personal life?
Peter Swain (24:54):
A couple of years. No, a couple of months ago, a couple of years ago, welcome to ai. A couple of months ago I got offered the opportunity to watch my daughter play soccer. And I didn't realize it was important to her because it's not, let's say it's not a natural skill for her, let's put it that way. So I didn't think she cared, but she turned around and said, I really wish you could come and see me play. I'm like, oh, this actually matters. Oops, mistake. And I think parents, we kind of do these things all the time. We're like, oh, I didn't really understand this. So I opened up chat GPT and said, Hey, chat GPT, here's my schedule, here's my to-do list. I now have the opportunity to watch my daughter play soccer, which is going to take three hours out of my day.
(25:34):
I still want to achieve everything that I said I was going to achieve today. Make it happen, make it work, find the wins. And we went through the list and chat went, I think you can delegate this. I think you can delegate this. Why are you even doing this? I'm like, what? I'm like, why are you even doing this? This doesn't match our stated objectives. I'm like, yeah, you're right. I shouldn't be doing this at all. This meeting that person can handle. So we ended up getting more done than we were supposed to get done. And I went and watched Olivia play soccer today.
Joe Downs (26:04):
Amazing
Peter Swain (26:05):
Play is a big term stand on a soccer field whilst a ball was kicked around.
Joe Downs (26:11):
I will tell you, I can't get into too much because it's a legal dispute having to do with a home renovation. But in going back and forth with our attorney and look, not my field, right? The law, I deal with a fair amount of it. I touch it. I'm on the phone with attorneys all the time in self storage and other business. But your home, your personal. So I dunno how it works with dealing with the contractor. So we took everything my wife and I put together everything that we went through, the nightmare, the saga, the this, the that. And we loaded it into Claude I think. And I said, ask me all the questions. You should be asking me to prepare me for my meeting with my attorney because I need to prepare him to go meet with the insurance company on the other side, whatever.
(27:09):
And the questions that asked me to ask him was incredible. No idea. I had no idea. And it took what was a painstaking, horrible process. It still is, but it just simplified this portion of it for us and I think we're going for much more of a settlement than we otherwise would've. So it's so incredibly powerful. And alright, so Peter, let's land this thing here today. Thank you. I think you cleared up a lot of the AI confusion that's out there for most. I think the message I'm taking away if I'm listening to this is just start with Chat GPT, or Claude or Gemini. Sounds weird to say, but take 'em on a coffee date. Pick one of the five magic tricks or AI hacks or parlor tricks or whatever, however you want to refer to them, whether that's replying to an email or the translating the rambling weekly planner meeting, prep personal assistant. I think here's the shift, Peter, before the episode, I think AI felt like this special occasion tool that was not approachable or intimidating. How should people feel after listening to this episode?
Peter Swain (28:39):
I would like them to get closer to a second skin. And when people invest the small amounts of time that this takes, there's a reason that people having relationships with AI now, I think that's a little bit too far and a little bit wackadoo, but very soon people start talking about he or she instead of it. And because you develop a relationship with your AI and you start getting crazy, unparalleled results, like I just finished a meeting in London. I've got an hour and 20 minute train back on the train, opened up my laptop, dropped in the transcript and said, I need you to write the thank you email to the person for me and I need you to understand my to-do items that I just agreed on. Put those into Doist for me and send the email to them. Thanks very much. Before the train had left the station, the email has gone, my to-do list is full. And it said, hang on a second. You said you wanted to meet with someone on your team looking at your calendar, we have slot or this slot free. Which one do you prefer before we left the station? That's an hour and a half's worth of work.
Joe Downs (29:47):
That's a good one.
Peter Swain (29:48):
And that's what I really want to gift people back because what I did for an hour and a half was relax.
Joe Downs (29:54):
Wow.
Peter Swain (29:55):
Instead of writing a bunch of stuff that had to be done. So I want people to get their time back so that they can watch the kids play soccer and still make the revenue and still have the impact and make the money. So hopefully it feels a little bit more friendly by the end of this.
Joe Downs (30:09):
I love it. That's incredible. And I just picked up on something else you're doing there. You're using to-do list, which I've looked at. Alright, homework folks, pick one. Just try it. If you've got an email you've been avoiding, try the reply trick. If you got a frustrating call to use the personal assistant trick or do what Peter just said, how can you use an AI assistant to manager your calendar manager day, set up appointments, et cetera. I love it. I love it. We're just a bunch of successful idiots making things possible for people. It sounds like to me. I don't know all if you got something out of this, hit the like button. We're not above asking. Even idiots need some dopamine here and there. Make sure you subscribe. The reason is for you, it's so you don't miss our drops when we drop the next episode because according to Peter, we're going to make it sound like a genius next week.
(31:16):
Here's the thing about sharing though. Don't share this until you've actually used one of the magic tricks. Send that email. Send the email with AI's, help make a call with the script AI wrote for you. Knock out that thing you've been avoiding, do something. Then share it with someone in your life who's drowning, an admin or the coworker who's behind an email, or we've all got the family member who's been putting off adopting AI or using it for some personal reason so you know who they are. When you share after you've done it, you're not just recommending a podcast, you're actually handing them a solution to something you've already tested and used. So that's worth sharing. All right, thanks folks. We'll see you next week.