NoFo Brew Co and Beer Style Color Matching

This week the lads talk about NoFo bre co and their interesting foray into European Football. Then, what beer style is represented by the color Blue? Hmmmmm???? This is picked apart in detail. 

Transcript

SPEAKER_02 0:00

Okay, so I'm just gonna kick it off here. Hopefully maybe people found the hint. Oh, speaking of kickoff, sorry. Well well I gotta I gotta do the hint first. So the hint is it's it's Irish Andrew. Okay, that's it. It's Irish Andrew. Um kick off. What were you saying?

SPEAKER_04 0:16

Did you know that NFL preseason starts tomorrow? Hall of Fame game is tomorrow, and I did not know, and I'm usually on top of that.

SPEAKER_02 0:25

I watch I watch random things on uh the Disney Parks, and there's they're doing the Halloween event starting like this week.

SPEAKER_04 0:34

Oh, what did I see hinted at? There was some kind of Disney-related hint about the next Super Bowl that I saw. Oh, I don't know. I think there's gonna be like a Disney partnership for Super Bowl, which just makes a very like American Eagle amount of sense.

SPEAKER_02 0:51

Yeah, which Super Bowl. Um, but I mean yeah, I mean that makes it stands to reason that they'd be doing something like that.

SPEAKER_04 1:01

This is the first year I've ever been so obsessed with football, I have uh neglected football. Oh really? Yeah. Yeah. I mean, my whole new feed, my algorithm's been all Premier League and in the run-up.

SPEAKER_02 1:13

Yeah, Arsenal just signed uh the captain from Newcastle.

SPEAKER_04 1:16

So sorry to Villa just got a a uh Italian dude, so yeah, go go go Italian guy. I haven't done enough research yet.

SPEAKER_02 1:25

And since we're talking about go Italian guy without having done our research, it is time for us to kick off the Beer Me cast. My name is Jackson, I'm a company as always, as I'm ever, but my co-host Mark Zaberdino.

SPEAKER_04 1:41

Uh or daddy's shirt says.

SPEAKER_02 1:45

Or daddy your shirt says. Um, I I don't call you daddy anymore. Uh so uh how how are you doing? How's it going?

SPEAKER_04 1:57

Oh, it's it's it's it's going. We're going. Uh the school year has started off without uh too much of a hitch. So, you know, we're we're we're off and rolling with first grade, baby.

SPEAKER_02 2:07

First grade baby.

SPEAKER_03 2:09

First grade and baby, you know, all the basis. One-year-old and first grade.

SPEAKER_02 2:13

Wait, was was today the first day?

SPEAKER_03 2:15

Yep.

SPEAKER_02 2:16

Halfway through the week? That's yeah, there's they start at weird times, don't they?

SPEAKER_04 2:19

Well, it's not as weird as Elkgrove's block scheduling, which is like two months on and a month off, and not like traditional summer breaks. I had a talk with my coworker today about Elk Grove's really block scheduling, and I need to follow up with our uh good friend Tim, friend of the podcast. Yeah, and uh see what the hell Elkrove's doing, because that sounds weird.

SPEAKER_02 2:37

Yeah, that's um I don't know how I feel about that. I don't think I like that. I'm not a fan of that.

SPEAKER_04 2:43

It's like perpetuate.

SPEAKER_02 2:44

I know how I feel about that. I don't like it.

SPEAKER_04 2:45

Yeah, like as a kid, I'm like summer break, summer break.

SPEAKER_02 2:48

Yeah. Be excited for it. Like nothing ever.

SPEAKER_04 2:52

Oh, take a month off, and then we're gonna get back at the grind. Sounds like a later career. It's bad enough.

SPEAKER_02 2:59

It's bad enough you live in Elk Grove, but man, that too. Um, but hey, you know, today we're gonna talk about our beer of cast. We both have one. We're gonna talk about um uh what was hinted at last episode, nofu, um, and uh some shirt sponsor sips, but we're also going to talk about uh beer styles and what color they are. We will get to that uh when we get to that. First, we got beer of cast. I've taken a couple sips of mine already, and it's it's epic, it's so good.

SPEAKER_04 3:30

Um I'm going into it.

SPEAKER_02 3:35

I almost drank a barrel-aged beer for beer of cast, and I decided against it.

SPEAKER_04 3:40

The man, the man who I never see wear a tank top is wearing a tank top and drinking.

SPEAKER_02 3:43

I am wearing a tank top, yeah. Um, it's because I if you you can see back there, that's my laundry. I haven't folded it. I only have so many shirts that I'm okay with cooking in in case spoiler gets on them, and this is one of them. I'm down to my tank top.

SPEAKER_04 3:55

I mean, the the the the white beer has a has a purpose.

SPEAKER_02 3:59

Yeah, it does. Um, but the beer I'm drinking is old time bock and roll. Ah uh humble sea brewing. This is a double decoded doppelbock lager, and it's 8%. It's in collab with Armistice, and uh it's it's just really good. Um, it's it's malty, it has just a touch of sweetness. I mean, it's it is a double, um double doppel, which that's interesting. Um but it just nails it. It's it's it has a decent amount of crispness to it still, you know, a log of crispness. It um it is reminiscent of the doppelback that is at ID's right now, but this one has a bit more sweetness to it, and um you know, I want to say maybe this one's a little more crisp, but it could be just that it's more fresh than the last couple I've had from Ad E's. It's been a couple months, but oh that can't be it. This can't be um fresher because this was canned December 30th, 2025. Uh but it holds up, it tastes really good. Yeah, I mean uh maybe it just needed some time to mold into it, but I'm I'm stoked for it. Um you've had this beer?

SPEAKER_04 5:25

Yes, it is a good beer. Um I'm a big fan of of dark box, um, so I'm I'm happy to hear you're drinking a box and not a stout because I was gonna be just concerned because it has been hot as fuck today. Um that I think that was my one. I won't swear for the the cast there.

SPEAKER_02 5:44

You can fucking swear as much as you fucking want. There's a thing I click or it shows explicit, so it doesn't matter. Dude, that's it.

SPEAKER_04 5:51

All right, yeah, Mancy. We don't even need AI. We already have technology.

SPEAKER_02 5:55

No, I mean I click a button, it's not AI doing it, unless you're calling me AI. That's what I'm saying.

SPEAKER_04 5:59

I'm like, we don't need AI, we already have tools. Yeah, AI is just like lazy people tool use.

SPEAKER_02 6:05

Or no, it it filter it filters our episodes, and then whenever there's a swear word, it just um uses our voice-likeness to use a different word instead. Um but you know, I I like this beer a lot. I'm gonna give it a good. Oh man, I I I feel like I rate things too high. But for for the this type of beer, for what it is, I think it is a 9.25. Yeah.

SPEAKER_04 6:30

I mean, I'm not gonna argue with you there. It's it's a really good, really, really well done style or really well done rendition of the style. Also, something like that.

SPEAKER_02 6:39

It does the style really well. And then for it style too, I think it excels, so I think it goes to the 9.25. I think to get to 9.5 or closer to 10, I think I need to have something where it I don't know. There have to be there's an intangible missing. That being said, it's still an epic beer. You should have the old time Bach and roll. And since it is a humble C, you can take the sticker off really easily. So it's a nice, it's a nice uh size sticker.

SPEAKER_04 7:13

Um so counterintuitively, those stickers actually stand out better on white surfaces than they do black surfaces for their like kind of see-through. What but in my brain I was like, oh, it's clear the color will pop, but I always failed the accessibility trainings anyway.

SPEAKER_02 7:30

So if I put it on me, it'll pop.

SPEAKER_04 7:33

It does.

SPEAKER_02 7:33

My upper arms.

SPEAKER_04 7:39

That's I mean, it's definitely an option.

SPEAKER_02 7:41

I do. He looks a little tweaked out. Um I mean his eyes is a little closed. Um, where's Armistice out of? I can't even really read that.

SPEAKER_04 7:51

Oh god, Armistice.

SPEAKER_02 7:53

Why am I blanking out? He doesn't say on their logo, um, which you know it's normal, I guess. Armistice.

SPEAKER_03 8:02

Pardon me on my lord.

SPEAKER_04 8:05

Armistice. Uh Marina Bay Parkway. Uh in oh, Richmond. Or south of Richmond.

SPEAKER_00 8:16

Okay.

SPEAKER_04 8:18

No, that's not oh my bad. That's not Richmond. That's just Oakland. It's Oakland.

unknown 8:21

Okay.

SPEAKER_02 8:22

South. I was like, South of Richmond, that that's Oakland.

SPEAKER_04 8:25

Yeah. Everything's so close there, and I don't know why Richmond is emboldened on Google Maps and not Oakland.

SPEAKER_02 8:32

Yeah, because there's well, it's so weird in the East Bay.

SPEAKER_04 8:35

And if you're if you're I'm tripping, I'm tripping. It is Richmond. I had the map zoomed in. It's been a long day. I can't map.

SPEAKER_02 8:42

So I was gonna say Richmond, Richmond, and then um Berkeley and Oakland and Emeryville. All those in that cluster of of stuff there, I I feel like uh I don't know. Yeah, it's a it's a clustering of of decently sized municipations, because I mean they're all different cities. Yeah, but I guess we have Rancho close enough to it.

SPEAKER_04 9:09

It's um yeah, if it's so if you're on 80 toward Berkeley, you're heading towards San Francisco. Uh if you get off on Cutting Boulevard, it'll take you pretty close over there. So yeah, over to Marina Bay. Um I don't know if that's their original location or if they have multiple, but uh I've had some of their beers and from that collab, uh I would say they're worth a try if you're heading to the bay. Uh something I definitely need to throw into my Google Maps next time, because I'm always kind of looking for stuff before I hit Berkeley, and nothing nothing ever pops out to me. Because there's so many good things in Berkeley and Oakland, but sometimes you don't want to go into Berkeley and Oakland.

SPEAKER_02 9:47

No.

SPEAKER_04 9:47

I mean, once you're in Richmond, you're pretty into the city, but I was gonna say if if you're if you're at Richmond, you might as well make the the couple stops after I mean coming back from a trip though, if I'm coming back to Sacramento, sometimes you just want to get through that that heft of traffic, and I think that would be an interesting stopping point to got out of the barrier traffic. I'd like to have a beer, pick up some to-goes.

SPEAKER_02 10:16

But still so close. I don't know. I I count getting out of the bay as getting past six flags in Vallejo. And once I'm past that rest stop thing there and I'm I'm I'm headed in, then I feel like I'm past the uh the worst of it.

SPEAKER_04 10:33

If you're coming back though, like you're already past the toll at that point. I mean, I'm not stopping once I'm past the toll. Like, because there's nothing past the toll. Coming toward Sacramento.

SPEAKER_02 10:42

That's it. That's the thing. Yeah, Vacaville doesn't really have anything. Yeah. Um you can I guess you can stop in Davis, but what if you're if you're stopping for a beer in Davis, you might as well just get to Sacramento.

SPEAKER_04 10:52

Yeah, I mean, i unless you really uh want to stop at Dunlo, one of their locations, like Dunlo. Or even I think Sudwork's kind of scaled down their their distribution. So if you're a Sudwork fan, I mean Davis is really the only kind of beer stop between I'd say Richmond and Sacramento. Um just coming from some some local guides. If you're flying to SF International and you're coming to Sacramento, uh you can always drink at the bay. If you want to get out of the bay a tiny bit, maybe hit armistice. Uh and if you really want to just kind of get toward Sacramento, but you need to stop for gas, try Davis. You got some options.

SPEAKER_02 11:29

I agree.

SPEAKER_04 11:30

But the swath between Davis and and Richmond is pretty pretty barren. Uh Vacaville needs to set their game up.

SPEAKER_02 11:39

They seriously, like the there must be an ordinance for why they can't have breweries there.

SPEAKER_04 11:44

I had talked to a uh man who I still in contact with who used to work at Brewmeister, and they had tried to start a brewery over around Vacaville, and from what I recall him talking about, and this was a amount of years I don't want to say out loud ago, um there were ordinances regarding businesses that produce smells. So when they started developing Vacaville, there were you know that housing came in.

SPEAKER_02 12:14

We just had this conversation. I've had this conversation.

SPEAKER_04 12:17

We have probably on the podcast at some point in time. But yes, there I believe there were smell producing ordinances that kind of prevented breweries from really being approved or permitted, you know, anywhere near any kind of suburb, which is Vaccoville is very suburb now.

SPEAKER_02 12:34

Suburby.

SPEAKER_04 12:35

It's no uh it's no longer the agricultural Mecca. They leave that to Dixon and Davis in the outskirts of Vaccaville. But yeah, it's interesting for such a big, big commuter city.

SPEAKER_02 12:49

Again.

SPEAKER_04 12:50

My beer of cast. So I am drinking the West Coast. Uh Sierra Nevada's West Coast, modern West Coast IPA. I like that they put modern in there because you know they've been around since the 80s. So they're like, let's make us a modern one.

SPEAKER_02 13:06

I've had that recently enough. I got a four-pack of it from Costco.

SPEAKER_04 13:11

Yeah. Yeah, Costco um has it on occasion. It's it's it's funny because the first time I had it, I think they started it as kind of like a one-off, and then it I think it just was good enough that they sold, you know, enough, and half of beer sales are, hey, this thing sold well, let's brew it again.

unknown 13:28

Yeah.

SPEAKER_04 13:29

Uh that they kind of threw it into a rotation now. And uh, yeah, the West Coast. My my only complaint is that uh their their can art is like molded to the can, it's not a sticker, so I I can't take the cool little ghostie off.

SPEAKER_02 13:42

You can't take it off, yeah.

SPEAKER_04 13:44

But uh the beer itself, solid over.

SPEAKER_02 13:46

So what do you think I I think I got an off batch or something, or it'd been stored wrong.

SPEAKER_04 13:52

If you got it from Costco, it was probably on the tail end of its distribution journey, unfortunately. I mean, they they're not out of out of freshness fully at Costco, but they don't cold store. So if you had a batch that's sitting for a minute. Um I surprised.

SPEAKER_02 14:06

It was bitter and and and uh fine is how I'd say.

SPEAKER_04 14:10

This is uh uh I I I literally last podcast we talked about not buying IPAs from Bevmo. But yeah, I can date check this time, and this was 522, which for a Sierra Nevada beer, they have great quality control. Yeah. Sierra Nevada has great quality control. A 522, I'm gonna drink. And then I also got uh an oak park brewing hazy from Bevmo with a 7-2.

SPEAKER_02 14:33

From Bevmo?

SPEAKER_04 14:34

Yeah, within 30 days, 30-ish days. So yeah, I grabbed uh some West Coast. I grabbed an Oak Park Brewing, which I'll probably have after this. And uh yeah, Bevmo, you know, if you're if you're drinking the popular stuff, you might get a better rotation. Or if you know, breweries that manage to push some product. Or yeah. I guess push product is yeah. Yeah. Slanderous term, but probably not to our generation.

SPEAKER_02 14:59

Yeah, probably not. Um what's your rating on it?

SPEAKER_04 15:03

I mean, this is a solid eight five. This is a very drinkable West Coast. Um, it's not head and shoulders above you know some of the best West Coasts I've had, but this is something I would definitely reach for over something else. So I'd say a solid 8.5, 8.6. Um, yeah, right right there in the good tier of grabbing this if I see it.

SPEAKER_02 15:22

And I'm having now a Sierra Nevada pills, because it's uh 8.4 ounces.

SPEAKER_04 15:29

Give me your pills rundown, because I actually like that less than their like Summerfest and some of their uh loggers that they come out, and maybe it's just the the European style pills that they've aimed to be, but I like them less than some of their other popular loggers.

SPEAKER_02 15:46

I'd have to have it next to the other loggers to I haven't had those in a while.

SPEAKER_04 15:50

Yeah. Um I'm a big fan of Summerfest when it comes into Costco and the 24 pack. That's a slam.

SPEAKER_02 15:56

Um what I will say is I mainly like that. It's just 8.4 ounces of a 4.7 beer. So um an add-on to another beer is it's just like a nice crisp whatever. It's not it's it's it's a it's not a nothing, it's like a half pour of a Pilsner, kind of. And I just kind of like the the portioning of it. Yeah. Um, I did get the 12-pack of uh Deschutes Kirkland uh hell Hell is Loggers, and I prefer those overall to this one. Yeah, I think that that's a better beer. I mean that's the King Crispy.

SPEAKER_04 16:38

Yeah, they they've literally won gold for it at a beer competition, and I'm pretty sure this I'm not sure if they've medaled this beer or not yet. I mean, it's probably medal-worthy at some level. Yeah, but it's just not my favorite pilsner.

SPEAKER_02 16:54

It's fine. It's um it's meant to be what it is, and it's not super flashy, it's just yeah a pilsner.

SPEAKER_04 17:04

Yeah, and I think it's probably catered toward European palettes, from what I understand. They wanted to make a very traditional small portion pilsner like you would get at you know, uh a bar.

SPEAKER_02 17:17

The quote on the can says, I've enjoyed beers all over the world, but there's something special about a proper pilsner at a European pub. Crisp, refreshing, and served in a smaller glass to keep it at the ideal temperature and flavor. So you want to do that. That's how pils is meant to be enjoyed. That's Brian Grossman, the chief brewer. Um so sure, may i it it's uh it's it's fine. It's a pilsner, it it is it is a seven. Because it is it is that it's a pilsner, it's a craft pilsner, it's whatever it's that it is what it is aiming to be, nothing more, nothing less.

SPEAKER_04 17:58

It's perfectly fine.

SPEAKER_02 18:00

Yeah, I mean, there's nothing wrong with that. I I still I get it multiple I get it over I still get it over and over again. That's that's obviously not not a bad thing. Um but we talked about our beers of cast. Now unless you want to talk about that first.

SPEAKER_04 18:18

Um well since we're we're we're we had finished our our beer of cast from the initial conversation um talking about Costco. Uh we talk about Costco a decent amount on this podcast, but uh specifically, if you're in Sacramento and you're gonna go shopping, um the CalExpo, Costco has in recent months, I think with the opening of like Notoma's Costco and whatnot, gotten less crowded, for one. I mean I got out of there today in under 20 minutes with like a 11-item grocery list. And this is an Ultimate and there doesn't exist collab. Ultimate has pretty heavy distribution or area. Um they do good IPAs. They're they're kind of an IPA I reach for as a go-to when I see them on shelves. And uh this collaboration IPA was available for, you know, I think it was $16.99 for a four-pack, which in California is a great price point. Awesome.

SPEAKER_01 19:15

Yeah.

SPEAKER_04 19:16

And uh I think you've talked about there doesn't exist before having been there. I have not been there, but I've enjoyed the beers I've had from them. And this one says we linked up with our Central Coast partners in crime at There Does Not Exist to brew a West Coast IPA that slaps. Suffed with a hella dank mix of domestic and New Zealand hops. Bright, punchy, ready to blast your taste buds in next week. Leave the hype or don't, more for us.

SPEAKER_02 19:40

So that's the thing. Um There Does Not Exist was an interesting brewery. It was very nondescript, it was very uh minimal, it had a different type of aesthetic it was going for, which I I really like the aesthetic. I I really like the the minimalism that they're going for. I mean, honestly, the brewery itself, like you wouldn't know it was there. It's the random business park adjacent to like some other area. It was it it was in a weird place in slow. And the I just didn't like any beer I had.

unknown 20:15

Really?

SPEAKER_02 20:16

Anything. Not one of the beers I had. I was like, yeah, this is good.

SPEAKER_04 20:19

Um it they were a few years back, right?

SPEAKER_02 20:23

Yeah. And they were just like I was I wasn't I I wasn't I was in a place where I just wanted good crisp west coasts and juicy dank hazies, and I just couldn't get anything like that from there. Um I mean I don't know. I I it I was I was really bummed out about it.

SPEAKER_04 20:48

Like I I I did a flight and uh stuff, and I just I think we're gonna have to revisit them. Um this might be some bias because it is Ultimate, and uh I feel like there's probably a heavy Ultamont presence on this, but the might just be Ultimate, you never know. It could be. But the the New Zealand hop definitely comes through. Uh the the description's very apt. It's it's a nice kind of light grassy, almost lemony, and then it kind of hits you with a little bit of that hop bitter on the back of the tongue you want from a west coast, and it it's it's bright. It's it's a bright, uh grassy, kind of minally citrusy IPA, and it's this is very enjoyable. I am very happy I grabbed this four pack today.

SPEAKER_02 21:32

Yeah, I I definitely want to I'd I'd give them another chance, it's just it's like going to a place and being like, oh.

SPEAKER_04 21:41

Yeah, this almost drinks like almost drinks like a paleo.

SPEAKER_02 21:44

It's 6.2, so it's heavier, but so it's like has a multi character to it?

SPEAKER_04 21:48

I think it's got a little bit of a little bit of pilsner malt in the bill that plays well with those New Zealand hops.

SPEAKER_02 21:55

Makes sense.

SPEAKER_04 21:57

Yeah, enjoy what you're reading. Um Honestly, just because it's kind of surprised me and I'm a little high on New Zealand lately, I might actually put this above the West Coast. Put this like 8-7.

SPEAKER_02 22:09

Alright. It's very enjoyable. I can dig it. I can roll with it. And we're gonna roll into talking about no foo. Right? That's where you want to go next.

SPEAKER_04 22:21

I'm going no foe? Because it's North Forsyth County, Georgia, is what it's kind of named after.

SPEAKER_02 22:29

Isn't it sp isn't it is it N-O-Fo?

SPEAKER_04 22:31

Yeah.

SPEAKER_02 22:32

Oh NoFo. I've been I I thought it was F U. I don't know. I read a whole thing on them and went to their website and I still messed that up.

SPEAKER_04 22:41

Sometimes in the English language, there's no right answer. That's just part of the NOFA.

SPEAKER_02 22:45

Anyway. So the investigation into this. I want you to state your piece first. I did my own reading um that you sent me.

SPEAKER_04 22:59

So yeah, that's um so I'm gonna take it back a notch. I mean, we I've mentioned this on the podcast before, you know, with the World Cup coming in, Jackson is a big Premier League Arsenal fan, and we decided at the uh behest of our good friend Mike, friend of the podcast, uh that we were gonna support Premier League teams. Um I chose S and Villa, go Villains. And uh while watching the first friendly of the uh season for Villa, they played Walsall. And when I turned on the streaming app through Villa TV, because you know the friendlies are not really something you're gonna bother broadcasting in the US. So I went and they had a free free viewing of their friendly. I think it's like eight dollars to watch a friendly match on their website, which I haven't done since, but I wanted to watch some soccer because I was still running off that World Cup high, and Walsall were rocking some pretty nice jerseys with no foe brew co just just straight on the middle of the kit, like and I'm like, oh, cool, you know, a European brewery supports their team. Because, you know, why would I think otherwise? This is this is European soccer. Uh looked up no fouring, Georgia.

SPEAKER_02 24:14

Which is you you don't you just you don't expect that. I that that would be for so many different reasons, not just not just the states, but like a brewery out of Georgia.

SPEAKER_04 24:23

Yeah, like that I'd never heard of in the US, so it's obviously not got national distribution. This is not a brewery that you know is in supermarkets, it's not a Sierra Nevada, a stone, or even you know, maybe you know, a popular one that doesn't distribute to California. We have a very large country for any international listeners that might eventually find this podcast. Our country is like, God, what's the what's the European equivalent? Like all of the continent of Europe plus more of Asia. I'm not a geography nerd, but uh it's it's fucking vast. We have a vast country. So NoFobruco is in Georgia, which is about 3,000 miles. Uh Google the kilometers if you're an international.

SPEAKER_02 25:14

It's a different world.

SPEAKER_04 25:15

Yeah, it's literally the the distance between us and Georgia is the distance between probably Georgia and the UK. Uh just to put some context for our listeners. Um anyway, to to have a brewery that is not you know something recognizable as craft beer nerds show up on a kit in Europe was something I was not expecting to see to start this Premier League season. So I decided to dive into a bit. And what I found is something that is honestly one of the better craft beer stories I've kind of stumbled upon in recent years. This is uh you want me to just run through the Yeah, go for it.

SPEAKER_01 25:56

Yeah, yeah.

SPEAKER_04 25:56

Okay. Um essentially, No Fo Bruco was started around 2019 by a team of three, um, a Joseph Garcia, and then uh husband and wife, tandem, who were successful entrepreneurs, um, featured in entrepreneurial magazines for their work in, I believe it was um the virtual kind of meeting space. Yeah, anyway, they they made their money funding companies and you know, or were approached by Joseph from what I read and decided to open a brewery, you know, being being in the white collar kind of business space and yeah, having this was 2019 as well.

SPEAKER_02 26:35

So this is a good year to invest in craft years, seemingly because seemingly.

SPEAKER_04 26:42

Uh so they they go in and they open this craft brewery, and uh their their beliefs, their culture were to invest in people. Um from what I understand, they were not the brewers themselves, they were you know the business starters. So they started a business, they brought in brewers, and uh something a little unique to craft brewing was also craft distilling. So they opened NoFobruco with a basically twofold approach, brewing and distilling. And uh COVID hit in 2020, which uh for them was you know uh not something that broke their back, you know, obviously in hindsight, but something that when interviewed they they spoke about they had started this thing as a passion project essentially. They didn't want to lose employees, they wanted to make sure employees were paid, so they continued. And uh I I I can only imagine what that looked like in COVID, seeing how breweries operated here, probably with growler fills, probably with to go's, um you know, uh just still trying to build a fledgling brewery, which for all intents and purposes is not normally profitable. Uh, if you can't move volume, you can't make sales, you're not going to have a successful brewery monetarily. People could love your beer, but that doesn't mean you're a money-making entity. Um so they survive COVID. Come 2022, the owners all have an affinity for soccer, and they discover or maybe not discover, but they find an opportunity to partner with Walsall. And in 2022 they became a corporate sponsor for Walsall. They brought their beers into UK stadiums, and they had their logo on the training camp jerseys, which apparently went over very well, because if you're any kind of sports fan, if you go and drink a beer and then you see the player you love is wearing a kit that has that beer on it, I mean what are we doing? I'm buying, I'm buying that thing.

SPEAKER_02 28:50

Show up and take my money.

SPEAKER_04 28:51

Right? So now you have this international partnership that SparkNotes 2022 were training kits, we're a corporate sponsor. Now the owners who the the husband-wife combo were successful business entrepreneurs before they opened this brewery, they divest their stake in their former business, they make a lot of money from that sale. A nine-figure deal.

SPEAKER_02 29:19

Like, that's not just a little like that was in the sneeze at.

SPEAKER_04 29:22

I mean, that's a that's a whole house in California. Depending on how many of those nine figures nine figures there were. Sorry, Jake. Uh someone who only has a six-regulation.

SPEAKER_02 29:39

I podcast to escape, you son of a fucking bitch. Swear to God.

SPEAKER_04 29:44

They do the rare thing where they don't go to private equity to invest in their brewery. They go to private equity, divest of their old business, and then invest their own money into not only the brewery, but into three separate clubs. Jackson, you have the three clubs up?

SPEAKER_02 30:04

It was it was two clubs. And then later they went to the other. Uh I I do not have them in front of me at this moment in time. I I can look them up though.

SPEAKER_04 30:13

Um I think I still have it. No, so it's Walsall, who obviously prompted this whole thing, seeing Villa play Walsall in a friendly. They whooped Walsall's ass.

SPEAKER_02 30:21

Um Walsall, there's an Irish team as well.

SPEAKER_04 30:25

Drogata. I I don't even want to try to do an Irish pronunciation. I'm not that Irish. Uh a little bit Irish. Drogata, United FC, and Chattanooga football. So, you know, Tennessee, Chattanooga. A little domestic partnership, you know. You know, why if we're gonna go on in Europe, why not bring some of that soccer love back to the States? We love to see it. Um, so yeah, uh Walsall, I believe, is their biggest sponsor. They have a hospitality suite, the the beers are the arena, they're the front of kit sponsor. I mean, this is a large investment. Uh I couldn't find exact monetary details, but uh being part owners of Walsall while also being a sponsor is a very interesting thing. Because they are both still, from what I understand, the husband and wife are still big presences in NoFobruco. The third owner is having, from what I understand, an amicable split, uh kind of changing over he's stepping down as the CEO, I think kind of you know, taking the money and maybe doing new ventures. And the wife, um, it's Brian, and I'm blanking on the C the soon-to-be new CEO's name, but she is gonna be stepping in to be the CEO, and you're gonna have a little bit of that continuity. Um from from what I can see, this is just a great story of a business gone right.

SPEAKER_02 31:55

It's interesting because some of these, I mean, I what division is Walsall in right now?

SPEAKER_04 32:03

Uh, I think we just looked it up. I think they are premiered. Did they just get relegated?

SPEAKER_02 32:09

They weren't they weren't premiered last last year. Ah, do we that for sure?

SPEAKER_04 32:16

Um EFL League 2. Fourth level English football league. Okay.

SPEAKER_02 32:25

Yeah, so they're they are down a bit, but which I believe is interesting. Because it's been a it's been now a few years that they've they've been invested in the club. Um the first year and like one of the first games they played was apparently against Wrexham, where they beat Wrexham. So that's interesting. Wrexham now is in the championship. Eat your heart at Brad and Reynolds, which is the second league. So Rexham has climbed.

SPEAKER_04 32:53

But I thought that was a little bit more star power behind Wrexham, unfortunately.

SPEAKER_02 32:58

But so when you're talking League 2, um, there's just less people that that's the fourth tier down. There's less people that watch that compared to Premier League, compared to Champions League, but uh Championship League. But Premier League, uh if you're selling to a sponsor, the sponsorship piece of the the middle of the jersey, because NOFO is the middle of the jersey.

SPEAKER_04 33:22

SmackDavers.

SPEAKER_02 33:23

For Arsenal, I think it's 90 million a year just to have that advertising space. Um and then for like the sleeves, it's it can be another like 30 mil. The the logo for like the team, for the um like Nike Adidas, whatever, they pay into it as well to be the jersey sponsor. And then the yeah, so it it's kind of wild that they can they're investing into the team, but then not like also kind of selling out that portion of the jersey for proceeds. Like, I I I would assume that if if Walsall does well and they they climb up, yeah, that they'll end up selling that that middle piece while keeping it panel. Right now, it is a good advertising, obviously, because that's how we found out about it, right? So I don't know, maybe even then, maybe because of how good of an advertising space that is and how they can get it pretty cheap, you know, just by owning it, maybe they would keep it. I don't know. It it's it's it's interesting because you have you know, like Emirates for Arsenal and for Manchester City, and you've got um trying to think of uh Spotify for Barcelona.

SPEAKER_04 34:42

Um so Astonville this year signed with Vizar Rwanda, which is a little controversial in its own right. We don't need to go into that. Uh between 17 and 20 million a year. Yeah, see, and that was like a record, a record deal.

SPEAKER_02 34:56

Yeah, so like it's I don't know, it's it's money that can be there. So I don't know.

SPEAKER_04 35:01

Um so we're we're definitely not uh no Fobruco is not spending 17 million a year on these furniture. Um one obviously not the Star Power League. Two, um, probably have a different deal where there's some distribution, you know, uh cost cutting for having the beer in the stadium. Maybe you know, the the stadium maybe makes a bit more profit off the beer imports in exchange for some of this advertising. I I would love to sit down and look at the details of the No Folk Bruco sponsorship because it has to be complex, it has to be you know data driven, and it's gotta be from what I understand, mutually beneficial. I mean, you have Walsall who probably has a football club down in either Tennessee or down in Georgia. I mean, there's there's probably a watch team. There's probably multiple local watch parties. I imagine they probably stream the games at their brewery. Uh, because because why not? We're we're we're partnering, why not pump up the the synergy? Uh it's so this is this is an international collaboration that is one putting American beer overseas and two putting European European soccer into the States. This is I mean, from from what I can tell, this is a brilliant strategy. So, you know, why why aren't more people doing this? I mean it feels niche, right? I mean, because soccer obviously isn't huge in the US.

SPEAKER_02 36:34

So does a team that would have the team, a brewery that has the money to do something like this now do they want to build a customer base there in UK and Europe? So does it benefit a Sierra Nevada to do that? Does it benefit a I don't know, you name it's Drake's at this point in time, Farstone Walker, um uh Youngling. Um does it benefit them to spend millions of pounds to put their logo in front of in the middle of of uh of a jersey? Like because with that, it it doesn't inherently mean that their beer will then be distributed over there, right? And that's what the being the ownership of the team gets them is the fact that they can put their beer in those stages.

SPEAKER_04 37:37

Yeah, you you've succeeded distribution deals. You're not maybe not going through distributor. I'm sure there's a distributor involved just logistically, but uh there's like you're you're guaranteeing you can sell your beer in now two stadiums between Ireland and the UK. Like you you have an international recognized logo that's on football kits, it's in stadiums. That that's market.

SPEAKER_02 38:06

That's you're you're you're now you've put yourself, you've got yourself a foothold in new markets, and but you're only doing that if you can produce to those markets, it makes no difference for a a name to be known if there's no potential money to be earned from it. So I think it's I think that furthers it to be in even a more interesting type scenario. Now, let's say if there is like Duvel, right, they have some stakes overseas. If they decide they want to start distributing Firestone and uh stone over overseas, maybe they would think about that kind of thing. Or if you got Heineken who has bought and sold and bought different things, they have a big presence already themselves, Heineken, in sports overseas. Would they, if they decide to bring some brands from the states over that they're partnered with or own? But I I I think that's what makes this even more interesting is the fact that it is so close to the chest with the ownership of the brewery, owning a club and doing a thing. You'd you'd have to get someone like uh, you know, like I said earlier, um, like Grossman to take an interest, massive interest in European soccer. And want to then be ego-driven, right?

SPEAKER_04 39:35

This is something I enjoy. This is where I want to put my money. It's not maybe maybe it's not the most lucrative business deal. You're not just making a numbers decision, you're making you know a passion decision.

SPEAKER_02 39:46

Yeah, it's it's it's a it's a weird one-off, I feel like.

SPEAKER_04 39:51

It's fascinating because it's one that I find, yeah, agreed, very fascinating. Uh, I think it's a brilliant thing to do if you're successful and can do it. And you know, it's like their hobby.

SPEAKER_02 40:02

Yeah, it's professional hobby.

SPEAKER_04 40:04

They were already so successful they they they sold a business for million maybes of dollars. Uh it's a nine figure that could be anywhere from one to nine. I I didn't catch the exact number. But you you've obviously made your money, you've been a successful entrepreneur, and now you can do something that might not be as profitable, but it's still probably profitable, and it allows you to travel, schmooze, sell your beer, uh, you know, invest in your company, and it sounds from what I understand that they do invest well in their company.

SPEAKER_02 40:38

A nine-figure deal minimum was a hundred million, just by the way.

SPEAKER_04 40:43

Oh fuck me. Am I off on am I doing seven? Yeah. Wow, okay. All right, yeah.

SPEAKER_02 40:47

I'm so just like that's why when it was nine figures, I was just like, that's hundred, that's at least a hundred million. True. That's hundreds, potentially millions. That's a fuck ton of capital. Yeah. Of course you can finance whatever the fuck you want. Like that's crazy.

SPEAKER_04 41:06

Yeah. Um well when you talk about minority ownership in a sports team like seven, six figures is a is a minimum amount of investment, even in a probably fourth-tier football club.

SPEAKER_02 41:24

Yeah, you're looking at a couple, you know, 100,000, probably. Um, but yeah, no, I think it's fascinating. I think um I think uh, you know, this year it's good. I think Arsenal's looking good this year and make good signings. Um but no, I think it's fascinating just the prospect of of Kraftbeer in that kind of space. And um I'd be interested to see how you know I uh we have to I'd have to look into it. I wonder how it was embraced when it happened, because these these teams over there, you you're when you're born, you're told that you're a Walsall fan. You know what I mean? Like it's it probably there's no there's no oh you know, I think I'll be uh you know, it's like you're you're not gonna be not the American sitting on a beer podcast who's like ah Astonilla.

SPEAKER_04 42:12

Which is basically how it happened.

SPEAKER_02 42:14

It's like we walk down the street, we watch Walsall. Maybe the one day make the championship league, maybe a Premier League. Um it's um it that's your team.

SPEAKER_04 42:25

Um and just like we we support the Kings. And uh just a follow-up, Sierra Nevada, um, a very popular, uh has a hospitality area in the Kings Arena. So again, that that investment does come in sports from beer. It's it's not uncommon, uh, except usually it's locally, it's it's where you invest, whereas this is such a unique situation where it was literally three times.

SPEAKER_02 42:52

You don't have a a jersey sponsor in the in the NBA yet for a craft beer company because Sacramento, of course, we have Anfong as our jersey sponsor. Um, much bigger than any brewery out there.

SPEAKER_04 43:04

Um I'm sorry, but Delirium sponsoring the A's, the elephant, just just yeah, give me a jersey, give me a pink elephant A's jersey.

SPEAKER_02 43:17

A pink stomper elephant A's jersey? I confer it to an A's fan. Yeah, I'm borderline anyway. Um, but hey, I want to speaking of colors and pink. Yeah, what colors are each beer style?

SPEAKER_04 43:32

Um, I'm going to give us give us a breakdown of what you mean by that. Because we're trying to the listeners want to know what the fuck is this guy talking about? Did you drink too many beers?

SPEAKER_02 43:42

Vibes. I'm talking about vibes. Um when so this feels like a psychology exam. I've seen a number of times people were like, oh, you know, like when you were in high school or college and you had colored notebooks for taking notes in classes, and you had different subjects per notebook. Book, like people have this feeling like math was blue, and some people are like, no, no, no, math is red. It's like, no, science is red. People like science isn't red, science is yellow. So people have a just association, association of of certain things with colors. Um I I I think that well, there okay, there there's there's people when they hear music, they see colors. I don't know what that's called, I should have looked that up.

SPEAKER_04 44:30

Uh sinistm.

SPEAKER_02 44:35

That sounds right. But there is the the association of things to things that don't need to be associated with.

SPEAKER_04 44:42

Yeah, colors have feelings. Uh you know, reds are hot, blues are cold. We're we're talking about the the mental association you get seeing a color. Or or what you would associate with said color. So Jackson has uh proposed a what beer or beer style? Do we want to go style? Yeah, beer style that we saw.

SPEAKER_02 45:04

A color because I have I I think it's a fascinating thing to go into. Um I think it's random. Like um years from now, you'll you'll start you'll start Jason boarding it and going like, oh, I remember things now. Um Pilzer. Red Stouts Stouts Yellow. Uh does it make sense? Um, so I have colors. I have one, two, three, four, five, six. I have seven colors that make up the spectrum of wavelengths from 380 to 740. Um we have red, orange, yellow, green, blue, indigo, violet. Okay.

SPEAKER_00 45:49

Okay.

SPEAKER_02 45:50

Now let's talk about what an IPA is. What color?

SPEAKER_03 45:59

So wait, wait, how do we want to approach the segment?

SPEAKER_04 46:01

Do you want to give me the colors and have my rapid fire reactions and then discuss or do we want to okay exactly?

SPEAKER_02 46:09

So IPA is it red, orange, yellow, green, blue, indigo, violet?

SPEAKER_03 46:16

Wait. I have a better idea.

SPEAKER_00 46:19

Okay.

SPEAKER_04 46:20

Why don't you name one of those colors? I'm gonna I'm gonna I'm gonna close my eyes, name a color, and then I'm gonna go beer style.

SPEAKER_02 46:29

Okay, so I give you the color and you say what you're doing.

SPEAKER_04 46:31

Yeah, so so I'm not I'm not thinking so much about styles and how they relate as I'm thinking color first. What does that give me? Give me give me a give Rorschach test me.

SPEAKER_02 46:41

Okay, um, how about violet? There's one to me that pops up right away. I don't know.

SPEAKER_04 46:48

Mine went red ale, and I don't know why.

SPEAKER_02 46:51

Interesting. I I would say I would say red for red ale.

SPEAKER_03 46:55

Well no, because violet violet makes me confused because it's it's it's a little purple, it's a little blue, it's a style, it's a color that's as as as as purple as purple.

SPEAKER_04 47:06

Yeah, but like for me, purple's kind of ambiguous, and uh and reds or ambers are a style that's not as popular. So when my brain, I don't think about violet a lot, and I when I look at beer, I don't think of reds or ambers a lot. So my brain went went red hail.

SPEAKER_02 47:22

So violet is purple. Is that the okay? So you don't think about purple as a Kings fan that much?

SPEAKER_04 47:29

Well, so when I hear purple or hear violet, I think two different things.

SPEAKER_00 47:34

Okay, okay.

SPEAKER_04 47:35

Just as an instant reaction, when I when I hear violet, I think more of like a vibrant purple out of place.

SPEAKER_02 47:42

If I say purple, what do you think?

SPEAKER_04 47:44

Uh I think it's a deep color. I'd think stout.

SPEAKER_02 47:48

Okay. So when I say violet, I thought Saison. Hmm. Because I don't get the cease, I feel like I think warmer colors. So I feel like the yeast flavor ambiguousness with violet being like a brighter purple. It's like a warm funky color. And like I get Saison. That was the first thing in mind.

SPEAKER_04 48:15

So you you're you're kind of thinking of ingredients and stuff, and I'm I'm thinking more what I reach for on a shelf, maybe?

SPEAKER_02 48:24

Well, I mean, even like when I reach for some of the shelf, I think of the flavor profile. And I think the flavor profile to me is more bright purple. And dark purple, I s I would think of a barley wine.

SPEAKER_04 48:36

Fair. Something something deep, something heavy. Yeah, that's where my brain went so.

SPEAKER_02 48:41

Uh let's go uh orange.

SPEAKER_04 48:46

Wheat, color vice, visin.

SPEAKER_02 48:50

Yeah, yeah. I thought that too. Yeah. Yeah. Uh I thought like wheat.

SPEAKER_04 48:55

Or orange wheat, you know, uh a shock top. Uh I'm not gonna say blue moon, I never really think of blue moon. Um hangar 24 was one of the early breweries I tried an orange wheat from. That's that's something that comes to my brain thinking in orange hues.

SPEAKER_02 49:09

I think of the uh also the uh the top of the line from Ad E is the lemon coriander wheat oil.

SPEAKER_04 49:14

Coriander is a great addition to orange or bitter orange within wheat beers, yeah.

SPEAKER_02 49:20

Yeah, so okay. Now indigo. So leaning towards the purple in blue, but definitely blue.

SPEAKER_04 49:35

That's tough. I didn't really have an instant reaction to indigo, but maybe I mean it still feels dark and it still feels still feels stouty. Maybe not, maybe not quite the Imperial stout, but like a like a West Coast stout.

SPEAKER_02 49:54

See, I was thinking Porter.

SPEAKER_04 49:56

Mm-hmm. Porter's a good one.

SPEAKER_02 49:58

Like a working man's like dark beer, like dark blue jeans, like because if you had said like cyan, my brain would have gone somewhere else, right?

SPEAKER_04 50:07

Like a different shade of blue, but when you think like Indio, you think darker blue, you think dark beer.

SPEAKER_02 50:12

I see that. Red.

SPEAKER_04 50:17

I mean uh macro lager. I when you say red, I just Budweiser. Just just big big red can. That's that's where my brain goes. So I'm thinking, I think my brain has been more marketing influenced in these color associations.

SPEAKER_02 50:31

See, I thought immediately like IPA, like bitter West Coast old school IPA, like Arrogant Bastard, like fucking.

SPEAKER_04 50:41

Uh Argant Bastard does have red, that would be a good association. Um, but yeah, no, my brain goes Merc of Budweiser clouds. Red-blooded American beer bolts.

SPEAKER_02 50:54

Um okay, I guess yeah. Okay, um blue.

SPEAKER_04 51:00

Um we talked about earlier, Summerfest lager. Drinkable water.

SPEAKER_02 51:13

I think like I think of like a sour, like a uh like a uh like a really funky barrel-aged sour. Like I feel like um I don't know. That that's just what came to mind. I don't even have a real explanation for it.

SPEAKER_04 51:33

No. Um I mean I said red ale to violet, so you don't have to explain things to me.

SPEAKER_02 51:38

Um green.

SPEAKER_04 51:41

IPA, pale ale, Sierra Nevada, torpedo, pale ale. I mean, again, marketing. I I think my my brain has been fully influenced by beer marketing. Because these cans have prominent colors.

SPEAKER_02 51:54

I think dry hops like hazy. Dry hop, grassy hazies.

SPEAKER_04 52:00

Yeah. I think green is definitely a a a hobby beer color because those beautiful green hops.

SPEAKER_02 52:07

Oh yeah. And yellow.

SPEAKER_04 52:13

You can see that one. Straw um farmhouse Saison. That's where I get from yellow. Like I said, orange.

SPEAKER_02 52:26

So yeah, but my brain goes Saison's farmhouses, you know, Jester King is uh Okay, I can I can do some some some a little bit of funk to it, but like light.

SPEAKER_04 52:35

But if you've ever had one of those really naturally fermented sours and you get that straw kind of characteristic, that's where the the yellow comes for me.

SPEAKER_02 52:44

I get Pilsner, cream Lilsner malt type vibes. Um now let's think uh iridescent. What what do you think? What beer do you relate to iridescence?

SPEAKER_04 53:03

Dogfish heads grape musk beer that we had years ago. Okay, um it's it's a mixture of weird things. It was it was it might import. Is that uh uh uh but you have somebody cats.

SPEAKER_02 53:20

This is this is uh this is cheese whiz or wizard.

SPEAKER_04 53:23

Cheese whiz heard yellow and orange is like you mean me and jump straight. But yeah, no, iridescent, it's it's it's a mixture, it's a conglomeration. It's it's maybe something weird. My brain goes to specifically that dogfish had beer we had that was like 51% fermented grain, so it was 49% grape musk.

SPEAKER_02 53:46

Oh crap. That beer we had years and years ago. So that's not that's not that's not Fort. That is um some uh mixture, like a mixed fermentation. Interesting. I it makes me think of something that is fleeting. Kind of like uh so balloons are made of uh that shiny material, what's that called?

SPEAKER_03 54:21

Um latex?

SPEAKER_02 54:23

No, shiny. Oh, um my god really bad for the environment.

SPEAKER_04 54:31

Um not what they're filled with, you're saying the material, like of the shiny dollar store balloons that are all like shimmery.

SPEAKER_02 54:41

Mylar. Makes me think of mylar.

SPEAKER_04 54:43

Oh yeah.

SPEAKER_02 54:44

Um and makes me think of fad beers, which makes me think of like uh smoothie sours.

SPEAKER_04 54:53

Smoothie sour is good, mixture of colors, mixture of ingredients. So yeah, a mixture, something acclameration.

SPEAKER_02 55:00

Something fucked. Um white.

SPEAKER_04 55:05

Oh um, oh well. My brain goes back to so this is an easy association, Alagash White. Um again, marketing just Alagash White. When you have a beer named after the color, it might grab your attention. If you especially that I like bought it, I think last month. Um great beer.

SPEAKER_02 55:27

What about black?

SPEAKER_04 55:29

Oh just Imperial Stout Respure narwhal.

SPEAKER_02 55:35

Something syrupy and dark and thick and you can pour it over. Yep.

SPEAKER_04 55:42

Yep.

SPEAKER_02 55:43

Oh, I could use some narwhal or something. We all could. Um yeah, that that is my that is my color beer association test. Uh I think it's weird to think about because uh our minds are similar enough, but like even then.

SPEAKER_04 56:01

Like, where do your associations happen? What what what what's the primary the initial process your brain hits when you hear that?

SPEAKER_02 56:09

And that's the thing, I couldn't even tell you. I I wasn't thinking of marketing, I was thinking of like how I felt.

SPEAKER_04 56:15

My brain sees cans, right? Like I I I crush cans, I keep cans, I mean I have three three cans in front of me. One's one's white and purple, one's black, one's orange.

SPEAKER_00 56:25

Yeah.

SPEAKER_04 56:26

Um, like i if it's something you repeatedly buy or do, I mean like the Alagash White, obviously, you and I both had that association. It's yeah, you know, naming, marketing, ingredients, hops being green, green being you know, verdant, you know, it's uh a fresh hop harvest. It is it's interesting to see how brains work. And and there are certain things we associate because you know we are grown up in certain proximities or we drink certain things. Um but yeah, I I'd I'd be interesting to you know the association for someone you know who grew up in maybe not agricultural California, maybe maybe the city, maybe you know, a colder, colder area where you don't have as many colors in your day-to-day, something rural, like it could be anything. It's that's what why Warshack tests are interesting, even if they're not quite viable for uh diagnostic.

SPEAKER_02 57:26

Because I have it in front of me before we wind things down. I recently had to go through all of my uh collection of coasters from breweries.

SPEAKER_04 57:38

That should be a video, dog. I have so many coasters.

SPEAKER_02 57:42

Should we do a video? But we can do a video still. Um I I did want to go over some some fun ones I got here.

SPEAKER_04 57:47

Wait, I'm I'm I'm not gonna do that.

SPEAKER_02 57:48

So this is my this is my stack right here. This is just one I'm keeping because I'm getting rid of um I'm getting rid of getting rid of this, and I have some work.

SPEAKER_04 58:04

You've already filtered.

SPEAKER_02 58:05

Yeah, so I have my I'm gonna go through my filtered really quick. So I think something is interesting. I've got this stone one right here from Stone Brewing, Fear Movie Lions, and it's elongated to be like you know, movie screen. Um, I've got Porch Light, it's a really thin coaster, it's more paper, which I thought was weird. I got on one side from North Coast the Blue Star. Nice. And the other side the old number 38 stout. I thought it was cool because those are beers we don't see too often. Come on, the good old traditional bike dog with the traditional bike dog's a winner. So good, gotta keep that. Uh New Glory with their old logo.

SPEAKER_03 58:51

Well, that's actually not the old logo, is it?

SPEAKER_02 58:53

Yeah, is it not? Uh uh. And then beer me on the back, because a couple of those. Got another stone. Just because I, you know, since they're they've been taken up, just wanted to save some of those. Uh got another stone that's just the the arrogant head. The gargoyle. Uh claim stake, because they're closed so often, you might not be able to secure your yourself from these, they're not always open. Um, Waterman Brewing, RIP. Gotta keep that because they're they're gone.

SPEAKER_04 59:27

Uh see, I love that with tap handles. I have so many antiquated secretary breweries. Well mock.

SPEAKER_02 59:34

Such a simple love the thing. Yeah, simple, clean. Got a nice dogfish head one.

SPEAKER_04 59:40

Just that the not the bitches brew. What's the what's the vinyl?

SPEAKER_02 59:45

Um this is for record store day, but I don't know. Um, another R.I.P. Marazz. Yep. Such a such a cool great sour brewery. For Miraz and Warmen, on the back is their map uh where they were located. Kind of fun. New one is balance. Ah one of theirs. Very nice. Uh another RIP, Black Hammer Brewing, San Francisco. Got one of their coasters here. And then I've got the beer camp, Sierra Nevada.

SPEAKER_04 1:00:19

I might need to steal that from you, cuz that is an iconic. That's an iconic coaster.

SPEAKER_02 1:00:26

Actually, I mean my get rid of pile. Because my get rid of pile is vast. Oh, you got the beer camp taster class.

SPEAKER_04 1:00:35

Yep. I've got two. Back when we were Alpha Hop Society members, uh, they used to s use, you know, random stock for tasters, and they'd send you home with them.

SPEAKER_02 1:00:46

What is cultivar, by the way? Fuck if I know. Okay, I'm not kidding.

SPEAKER_04 1:00:51

Was that a weird one we hit on a road trip?

SPEAKER_02 1:00:54

It may have been. Um, I've got pizza port. I just don't like it.

SPEAKER_04 1:00:57

I don't like the oh, see, pizza port I like less than port brewing. It's funny there's there's a difference. Little Belgic Beaver, cultivar.

SPEAKER_02 1:01:08

Got a bunch of new glory. What's this one?

SPEAKER_01 1:01:11

Cultivar. Altmont.

SPEAKER_02 1:01:13

I've got Ultimont here. Ah, I got old Ultimate. I got an Outre Vase, got another bike dog. I've got a lot of wine ones from when I went to uh Napa um Bicardi. It's really random. Oh Little Beast.

SPEAKER_04 1:01:30

Little Beast is good. Gotta keep the little beast. I've got a little beast sticker on my garage uh sticker cabinet.

SPEAKER_02 1:01:38

Got random green flash and latitude 33. Get rid of those. Um I've got a bunch of Captain Morgan. I've got a bunch of these North Coast ones. Oh, the blue circuit. Um, yeah, and I got a couple of the the Fear Movie Lions ones that are elongated. But no, I I only have one, unfortunately, the beer camp across America.

SPEAKER_04 1:02:02

But yeah, it's such a cool that's that's a keep for sure. The beer camp across America was such a great, true, just kind of brewing uh just venture. It was the weirdest beers. I mean, I had a sweet potato scorch ale.

SPEAKER_02 1:02:19

Oh man, this is dated. So um Tampa, Florida, June 4th, 2016. Seattle, Washington, June 11th, 2016, Milwaukee, June 11th, 2016, San Francisco, June 18th, 2016, Boston, June 18th, 2016, Los Angeles, June 25th, 2016. So yeah, this is a good ball.

SPEAKER_04 1:02:39

The the beer camp across America was such a fun thing. I remember walking into a Bevmo grabbing a freshly brewed case of beer from literally across America, and it was my box, it was uh specifically the um sweet potato scotch ale, uh just just phenomenal weird beers. And somewhere in bottles, somewhere in cans, like this was not this was not a mess mass.

SPEAKER_02 1:03:11

I know I just read off the dates, but let's take a moment to realize that was ten years ago.

SPEAKER_03 1:03:16

I mean, yeah, of course.

SPEAKER_02 1:03:20

Damn, that hurt that hurt to realize.

SPEAKER_04 1:03:23

I didn't I didn't I just I said the dates and I just looked at the date and like Fuck craft beer craft beer between 2010 and 2020 was just a fun thing to enjoy when you became you know d drinking age uh in yeah what uh 9200 yeah 2013 we could start drinking. So we like craft beer just boomed right when we became legal drinking age, and it was interesting. I remember going to cap tap and just going to all these nights where you'd have keep the pine sponsors from Oregon with with swag, with you know, beer openers, keep the glass I still have glasses from keep the glass nights, you know, at CapTap. And it was it was a boom. It was something that was just kind of a cultural phenomenon. It was it was American brewing, it was weird, it was different. We were we were enjoying beer for what it could be, not just the empty lager can our grandparents drank because they were poor and what they could afford. Like it was something you wanted to spend money on, something you wanted to go out and enjoy, and it was something you wanted to go out and socialize with. And COVID took a lot of that urge to go and enjoy your community and be around people away. And that's something we're still, I think, recovering from today.

SPEAKER_02 1:05:05

It's coming back in a way in some areas. Um, I mean, hey, we kicked off the episode with me giving a hint for a free pint that we give out at the music recognition game I do at Ease every Friday.

SPEAKER_04 1:05:18

And if you're still listening, I mean, honestly, do you want to give them the answer?

SPEAKER_02 1:05:22

If you're still listening, it it's obvious you should know, it's hosier. Um, but man, you deserve it. So we we that the game helps pack people in, but people are coming back out. They want something a little bit more than beer, and that's something for a different podcast to talk about, is what brings people out in 2026 to a brewery consistently. What what what brings that kind of like level of excitement back that we're gonna do?

SPEAKER_03 1:05:46

And it's not going back to an office building for no reason.

SPEAKER_02 1:05:50

Yeah, so what is it? Um, but since we're already talking about future episodes, I think it's time to wind down unless you have any further comments to say.

SPEAKER_04 1:05:59

No, I I think we I think this is one of my favorite topics we've had of the uh the new session. I mean, we've we've talked sports, business, psychology. Uh I I have rather enjoyed. Yeah.

SPEAKER_00 1:06:15

Yeah.

SPEAKER_04 1:06:15

I've rather enjoyed this this dive into what beer can entail. I mean, beer you'll you'll hear me wax politically about beer at the end of podcasts quite frequently because I've had beer. Um beer is a great joiner. It's it's the in America it was the blue-collar, you know, drink of choice. It's been enjoyed in pubs for centuries. It's been around.

SPEAKER_02 1:06:39

Let's throw it back to the simple reason why we cheers, which I think is lost upon uh a lot of people, and understandably it's been a long, long ass time. But the reason why we cheers comes back from the idea that the beer comes from one communal place. It comes from the person that makes it, it comes from one vessel. And for a long time, that one vessel was actually drink out of from from all the peoples that would drink the beer, like literally straws into like this this this thing that makes this liquid that tastes so good. And then it it merged into okay, well, now we can divulge this up to more and more people to drink out of their own vessels. But before we take it away, let's put it back together as if it were back into that single vessel. That's and then, of course, from that comes different reasons why people cheers now that to celebrate certain things. But it it's to salute in a way in a joyous type gesture that isn't just about whatever is being spoken on or whatever's happening at that current time, it's also to unite that beverage back together. It's the people's drink, it's the communal beverage of humanity coming back together for one last time. That's why we cheers. And I think it's it's it's fun. It's it's it's a cool thing to think about and remember.

SPEAKER_04 1:08:04

So if you're listening, cheers to you.

SPEAKER_02 1:08:07

Cheers to you.

SPEAKER_04 1:08:08

Enjoy a beer.

SPEAKER_02 1:08:09

You have been listening, by the way, to the Beer Me Cast, which you can follow at on Instagram at BeerMecast. You can email us at beer mecast at gmail.com. Um, but yes, before let's go, uh let's do a little cheers. Raise whatever beverage you're you're drinking, uh, even if it's empty, you can fake it. We we don't really know. Uh cheers to you. Thanks for listening. Go out there and try beer. Cheers.