Global Thinking, Local Sensitivity: MAWD on Designing for Emotion

In this episode of the OLISE Podcast, Annie White sits down with James White and Elliot March, founders of the internationally renowned studio MAWD (March and White Design).

Together, they explore how design creates emotional impact, what it means to build hospitality spaces with soul, and how a global perspective influences their work across London, Dubai, New York, and Los Angeles.

James and Elliot talk openly about the creative process, the value of collaboration, and why the most successful interiors are the ones that make people feel something.

In this episode:
• The early days of MAWD and the evolution of their studio
• Designing for emotion in hospitality, residential, and mixed-use spaces
• Global perspectives: how geography shapes creativity
• Why narrative matters in design
• The future of hospitality and the next shifts in user experience

Headline Sponsor:
This episode is supported by AB Consulting, a boutique strategic and creative advisory studio working across design, architecture, and the built environment. AB Consulting is deeply committed to building community, hosting curated networking events that bring together designers, founders, and industry leaders. Their focus on meaningful connection is at the heart of their mission: to create opportunities, spark collaboration, and strengthen the creative ecosystem.

Discover more at https://abcltd.co.uk/

Perfect for: architects, interior designers, students, and anyone curious about the thinking behind world-class spaces.

Listen & Watch:
Full video available on YouTube: https://www.youtube.com/watch?v=Lre9sNSV22o
Audio on Apple Podcasts, Spotify, and all major platforms.

Guest Links:
MAWD Studio
https://www.mawd.co

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