Episode 11: The key takeaways from this season, and what's next.

In this final episode of the season, co-hosts Mel Loy and Fady Ramzy wrap up their 11-part series on reinventing your career through consulting. They look back at the gold nuggets shared by past guests and distill them into an actionable roadmap for anyone ready to ditch the nine-to-six grind.

The duo discusses the psychological shift required to move from being a "technical expert" to a business owner. From mastering "the boring stuff" like legal agreements and insurance to leveraging AI for business growth, this finale is a masterclass in building a sustainable, scalable consultancy. Mel and Fady also reveal how they are joining forces to support the next generation of consultants through a new coaching program.

Key Highlights:

• The Three Specifics: Why you must offer a specific solution to a specific problem for a specific persona.
• The EAD Framework: How to Eliminate, Automate, and Delegate to reclaim your most precious asset—time.
• The VIP of Personal Branding: Building Visibility, Influence, and Partnerships to become a magnet for opportunities.
• The Power of "Boring": Why systems, processes, and "A-player" teams are the real secrets to scaling.

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• Fady Ramzy
• Mel Loy

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Transcript

SPEAKER_01 0:05

Hello everybody and welcome back to Reinventors Consulting Conversations over Coffee. I'm your co-host, Mel Lloyd.

SPEAKER_00 0:13

And I'm Ferdi Romsey.

SPEAKER_01 0:15

And it is a delight to have you back here. Or if you're joining us for the first time, welcome. This is episode 11 of our series, and it is the final episode of this season at least, and we are doing a bit of a wrap-up for you so that we can give you a really actionable checklist as you move forward from here. But first, Fadi, I'd love to know from the 10 episodes that we've put out there, what are some of the highlights for you?

SPEAKER_00 0:41

Well, for me, I think there were some clear takeaways also from our guests, and we had excellent guests in a few of those episodes. I think it's the right time for anybody to start thinking about the consulting business today for three main reasons across the episodes. Number one, which I always see, is that anyone who has uh experience, we always underestimate our experience. But if you start like on a side gig and testing the waters, if it can be also a life-changing, this is number one. Number two, you don't need to complicate things with the right systems in place, you can structure your business, you can structure your time, and you never know what type of opportunity can come ahead. And if you just unlock yourself from the usual nine to six thing, then opportunities are on the way. And the last thing, which is also a gold mine for everyone to think about, is if you are in the knowledge work, which means that you are a consultant, coach, you're selling your experience, consider the internet, and the internet is the largest marketplace in the history of mankind. So consider working remotely, offering like online sessions and remote work because this unlocks your potential. Literally, everyone on the globe can be a potential customer. So that's like a quick summary what I uh took away. What about you?

SPEAKER_01 2:06

Yeah, I totally agree. I think some of the the common themes that came across in the guests that we spoke to, and they were all amazing, but they were also different in terms of you know the work they do and how they approach it. And to me, the key takeaway from that was there is no one size fits all model. There's things that we should all do, there's you know good tips and good practices, but it looks different for everybody. So if somebody is saying to you, here's my 20-point foolproof plan to how you can scale your business and be a millionaire within 12 months, it's a lie, it's an absolute lie. And all of our guests said the same thing, really, in one way or another. Uh, so I think to me that was sort of the common thread, and also uh getting really clear on what it is you offer and who you offer that to. And again, each one of them had a different perspective on that and how that can change over time as well, right? Like you might start off doing one thing and then the world evolves. So you might end up, you know, moving into a slightly different area or a whole new area altogether, and that's okay. You don't have to stick with the same thing all the time. And certainly, if I think about someone like Petra, you know, where her journey has taken her, her business has evolved in so many ways over the years, and she's doing extraordinarily well. So it's important to keep moving as well, not to stay stale.

SPEAKER_00 3:35

Let me add here to this because I think we discussed that several times. Sometimes it's a bit confusing when you start the journey. What can I offer? Who what's the offer and who is the target audience? Sometimes it's it's confusing, especially with lots of experience. I can do many things. So, what do I do? And I think one of the interesting conclusions that we we reached, and that's my personal favorite, which I call it the three specifics framework, which is offering a very specific solution for a specific problem for a specific person, at least as a start. And when you do this, you discover more potential. And as you said, it it uh it can elevate, it can grow, maybe you can enhance it, enlarge it, or maybe you can pivot. But you start from a very specific solution that's based on your expertise and your journey. And yes, there is no the 20 uh best practices checklist that fits everything. That that's a lie, that's a myth. That's just like something generic. Everyone has his own or her own experience, but when it's focused into those three specifics, things become more clear. And the second thing which I learned is this is the offer, and the very important thing is the client. And being super selective with your clients also is something that we discussed across all the episodes. And the the my humble conclusion is a framework also, which is called the four piece, which is look for a client with a painful problem and purchase power. This eliminates lots of time and effort waste when you can offer a specific solution for a specific problem for a specific client who has really a painful problem that you can solve and they have the purchase power. Here is like the snowball effect where business can grow. So I think from those two frameworks, things can easier evolve and become more clear across your journey. And I think your journey as well might confirm these two points as well.

SPEAKER_01 5:30

Oh, a hundred percent. Yeah, I think uh, and I think I've said this a few times. When I first started out as a consultant, I had no idea what I was doing. So the benefit of our listeners is they get to learn from my mistakes. Uh, but I was kind of, yeah, like you were saying, just trying to be all things to all people. So just comms in general, and I was afraid to say no to work in case that meant I didn't get enough work. But it meant I wasn't really able to be very clear on what I what value I offered. And when you can't be clear on the specific problem that you solve, those three specifics, then nobody else can be. So if somebody's talking about you, you know, to a potential client and they're like, well, what does Mel do? If they right now they could say, Oh, she's a change communication specialist. But five years ago, oh she does a bit of PR, I think, or maybe some comms or copywriting. And that's you've got to think about the people who are advocating for you as well, they've got to be really clear. And that only comes if you're really clear. If you're if they can't talk about what you do, then who can? And that's missed opportunity.

SPEAKER_00 6:40

100%, 100%. And this is something that I preach to all my clients, especially if we are just building their digital footprint and presence over the internet, starting from my favorite platform like LinkedIn. I always tell them if someone occasionally comes to your LinkedIn profile. Do you have like a three to five seconds? It's an elevator pitch. If someone lands to your profile within the first five seconds, is it super clear? What do you offer and how are you different at that? That's the level of clarity that grows consulting business. Or else, as you said, if you're not clear and you're not communicating that clear, what what should you expect? Nothing to expect, right?

SPEAKER_01 7:20

100%. And so I think we've covered up a couple of good tips there. Your three specifics framework, which you know I love and I keep sharing that with people. Like party has this great thing. Um, but you've also talked about you know the internet being that, you know, the largest marketplace and the fact that we can be uh more selective with our clients. I think another thing that people should think about as part of our, you know, the next steps from here is you have to do the boring stuff. You know, there's it's not all fun and games. You don't just get to have lunches with clients and you know, write things and create things. You've got to do the boring stuff like get your policies and procedures in place, have uh good um legal agreements drawn up. You've got to have a good accounting system. You know, have to have know what insurances you need and pay for them. There's a whole lot of it sounds boring, but this is the stuff that will creep up and bite you on the butt at some point if you haven't set it up from the start. It's those foundational things that are you know setting up a business because again, we talked about this too during the series. You're not just a consultant, you're a business owner. And you have to take that business owner mindset. And imagine you had a store on the high street somewhere. Well, you'd have insurance, you'd have employment agreements, you'd have uh, you'd have legal help to set things up, you'd have business bank accounts. The same thing applies. It's just you don't have four walls around you. So you've got to think about when as I set up a business, what does that technically look like? And in different jurisdictions, like in Australia, you can set yourself up as a sole trader, you can set yourself up as a trust, as a company, whatever. Um, and what's best for you? And as I said, it sounds boring, it sounds tedious, and all the time it is. But if you don't have that in place, come tax time, or you know, somebody gets upset with you and wants to sue you, God forbid, or whatever it is, um, you will regret not doing those basic fundamental things. So that to me is a clear next step for anybody who is thinking about going into this, even if you're not starting your business straight away, just have it there in the background, have those things ready to go.

SPEAKER_00 9:35

I think what you said, what you just dropped here, Mel, is the million-dollar advice for anyone starting this journey because no one sees all this. And I think across all the 10 episodes there was a line discussing this, and this is the most painful psychological thing that no one realizes, which is the shift from a consultant or someone technically who loves what they are doing to a business owner because I love, let's say, the topic of person branding, so I'm immersed into that 1947. I just focus on that. But as a consultant or as a business owner running that type of business, I should focus on legalities, sales, marketing, accounting, everything, which is something I'm not used to, and accordingly, my brain fights it back, and accordingly it becomes boring. And I always try, you know, to push it like procrastination master of the universe, because uh my brain just you know pushes pushes that, but that's the boring stuff. So whether we like it or not, it comes with the package, and I remember across all the episodes we discussed that working on your own and living, the corporate life will not make you sip pinacoladas on an island in the Caribbean every single day. That that doesn't happen. Maybe later on that would happen. But unfortunately, at least as a start, you should do the boring work first. And I have here also an interesting framework here, not mine, actually, not 100% mine. It's uh from Justin Welsh, who preaches the EAD, which is eliminate whatever is an add on, it doesn't drive the business, it doesn't make you proceed further, just try to eliminate it or minimize it so that you make the best use of your time. If it cannot be eliminated, so it's one of those critical things, then try to automate it, which is the A, thanks to the era of AI, where we are living in the agentic AI era where you can integrate several agents and there is a whole process running in the background without your involvement. So if you cannot eliminate it, try to automate. If you cannot eliminate and automate, try to delegate it, which, as you said, get an accountant. No, you shouldn't invest like thousands, but get someone freelance or project-based, get someone to delegate too. So with eliminate, automate, delegate, I think that makes a little bit easier for the boring order to get the momentum and the mindset of the business owner coming out.

SPEAKER_01 12:01

And you raised a really good point there, and something again, I think was mentioned a few times by some of our guests and us. I'm thinking in particular, like Kirsty Bismond from last week's episode, uh, that there are things that we're good at and things that we're just not good at. And at the start, you know, you you might pay some money up front to get some of these things done. But as you go and as you grow, you're going to have more funds to be able to delegate some of this stuff away. So admin stuff, bookkeeping, those sorts of things. Um, not only does that free up time for you to focus on, you know, the business development and winning clients and those sorts of things, but it reduces the risk to your business if somebody who actually knows what they're doing is doing it, right? Like if you're not an accountant, then there's a good chance you're not going to do the bookkeeping correctly or you're going to not pay your taxes correctly and those sorts of things. So don't be afraid to get the help that you need. And as you say, you don't have to spend thousands. Uh, but and ask around, get some good recommendations as well, because there's people out there who aren't so great at those things either. Uh, but it's the stuff that yes, you're not good at it, but it needs to be done. So, what, as you say, can you actually delegate or automate? And the automate thing reminded me of our chat with Greg Taylor, I think that was episode five. Uh, and he talked about all the different ways that we can start to be using AI so much more to help in our businesses, like you said, agentic AI, using it to automate processes, just clear up space and help us develop the content. You know, when you're a one-man band and you're the marketing, you know, chief marketing officer as well as the chief financial officer, why not use AI to at least help create the content that you need to be visible?

SPEAKER_00 13:52

100%. I think we have lots of blessings at our fingertips. But sometimes, since we love our work too much, we're just in too much into that small tiny thing where we need just to zoom out, see the bigger picture as a business owner and see where can we eliminate, where can we automate, and where can we delegate. And one more thing uh also that we we discussed, and that's that's something extremely important, is that when we delegate, as you said, you should delegate to the best person that you know, because sometimes you know it's boring, so we just try to push it out, and we delegate it to someone who is not capable of doing that, so it's not just throwing it out of our plate and so on. And what I realize sometimes that's even psychologically more painful thing when you get this team of let's say the boring work in place, so okay, you are growing the business, you delegated the accounting, legalities, everything, and you're focused on really the thing that you love. But the next step, which is the best and the worst as well, is that you yourself become the limiting cap of your business because you have 24 units every single sunset. So sometimes, when which is the next step, when your business grows, you need to delegate part of your own work that you love, and this is the most painful thing to legate it to someone who ideally should be even better than you in that very specific area. And I always preach the idea of getting a players because a players they get a players and they get a quality. So delegating something that you love to another one and ideally another one that's better than you in this, lots of psychological, you know, mental work and friction comes here. But if you overcome that and build also another team, technical team with your expertise and everyone is better, then you can delegate. And this is how you build, you know, that snowball effect of growing the business rather than a surpreneur or one man-slash woman business all the time that does not grow and you become the bottleneck. I think you yourself, again, you have a good journey in that, and you build a system around your own personal time and personal focus.

SPEAKER_01 16:04

Yeah, that's right. And we talked about this too. As my business grew, uh, I would find myself at inf I call them inflection points, where I realized I was spending all weekends, for example, editing podcasts and getting writing blogs and all that sort of stuff. I'm like, as much as I love that stuff, it's not the best use of my time in terms of the you know where I should be spending, using my skills and my brain. Um, it was great for business development, and I still wanted to keep doing it, but I physically had no more time to be able to do this stuff. And was I the best person at it? Probably not. So that's when I hired April and I love April, she's amazing, and she's still on my team, so she's been around for a few years, and she, you know, I'll record my weekly podcast, but then she does all the rest. She takes it, edits it, produces it, gets the social medias up and running, creates a blog, all those things. Um, and then a few about a year or two later, uh, I realized I needed much more admin support than what I was getting. I had a wonderful EA, but she could only give me a few hours a month. And I realized again, I was doing client reports every Sunday, ready to send out on Mondays. And I was again at that inflection point. I'm like, I need to I need to get some time back in my life. And so that's when I hired Laura for 10 hours a week doing um a lots of lots of that admin style of work. So it is stepping stones as we go. And you don't, as I said, you don't have to have all of that to start with, but as you grow, you're going to find, like you say, there's stuff that's fun. Um, but is it the best use of your billable hours? No, like that's you don't get paid for that stuff, but you can pay somebody else to do it, which frees you up to then earn more money. So don't think of it so much as a a cost to your business, but a reinvestment of time and money to help grow the business.

SPEAKER_00 17:57

I think you nailed it very, very interestingly. It's the best investment because you know, the more you invest in that, once you're capable and you are at that level, investing in growing the theme, it's the best investment with the best ROI, which is saving your own time, which is the most precious asset. I I always say that time is the most precious gift that we all have because it's irreversible. If it passes away, there's no way to get it back. So, as a business owner and then a consultant, your time is the most precious business asset that you have. The more you protect it and focusing it in the very right direction, this is how you grow your business. And moreover, as you said, when you start hiring this small team around you, like the technical team and the wider circle, which is the boring stuff team, the the clarity becomes much more there. You this time you get to focus more on, let's say, the hidden pin points that you listen to from client conversations, because you are more focused into that. You start realizing you know some green bulbs in some directions that can help you maybe start another program or something in parallel or something complementing to what you are doing. Sometimes, if we are overwhelmed with just making our clients happy and we're working, we just we're like this. But when we free up your time, as you said, like reports, podcasting, editing, social media, and you're extremely focused on the client, what they say, or sometimes what they don't say. You know, you you get to listen to the non-verbal language. You can grow your business by addressing more needs, which does not happen if you're just overwhelmed as a superpreneur with everything. Do you agree to this?

SPEAKER_01 19:43

Oh, 100%, yeah. And when you are feeling overwhelmed, it can be really easy, I think, for some people to spiral and start to think, oh, this isn't for me, this is too hard, I don't know what I was thinking, instead of sort of taking a step back and going, okay, well, like you said, of everything that's on the table here, everything that I do, write it all down and eliminate, automate, delegate. And you might find that there are things in there where you go, look, that's been great, but it right now it's not a service that's being asked for. Or if I if I do offer it, it doesn't make me much money, but it takes up a lot of my time. Really, I want to be focusing on this kind of thing more than that kind of thing. Eliminate it, get rid of it. And you know, and then look at again, use AI where you can to automate things. And this kind of ties in with the discussion we had around your systems and processes as well. Because if you know exactly what that customer journey looks like, that makes it much easier to go, okay. Well, at this point, for example, when we onboard a new client, Laura looks after them. So she gets the details to put into our system, uh, she sets up the billing, all those sorts of things. Um, then we have our weekly reporting for our retainer clients, then we have the offboarding process where we develop a report for them. And along the way, there's all these processes slot in there, like invoicing and um, you know, paying the bills and all that sort of stuff. If you've got clear systems and processes, it just creates a flow and that makes things easier rather than feeling like I'm treading water all the time and there's lots to do and it's all just a mess. But getting some clarity on what that looks like can be really helpful.

SPEAKER_00 21:28

I can't agree more from two perspectives. One is building DAF clear system, so everything you know falls in place. It's like a pipeline, it's like a production line. So it's nothing that comes by luck, or nothing is just like random. Once there is a potential client, then sort of a process for getting that client, getting them on board, onboarding them, delivering. So it's just like the more the system is clear, the more you can manage your time and manage or sometimes exceed the. Customer expectations because everything is in place, you know what to expect and what to do. And here again, I cannot uh uh confirm more that AI plays a magical role, whether it's the AI LLMs or the agentic AI and so on. But the second thing, once you have those steps clear in your system, AI plays a magical role in analyzing those elements and enhancing and optimizing them in a super amazing way. So getting back to the point of you know client painful problems, sometimes out of client conversations, I can spot some clear trends, but with a little bit of AI, you know, analyzing all those conversations, it gives me much deeper insights about, you know, here is a clear pain point, and that's a business opportunity because you know, the hidden thing that's again not clearly mentioned, but across those 10 conversations, 20 conversations, clients were indirectly complaining about this. Sometimes I can realize it clearly, and sometimes AI just you know highlights it more towards me. So that's like an add-on to my consultancy program, or that can be a phase two, or just that can be you know in a just mini downloadable guide or a course or whatever, but AI can analyze deeply what the clients have said and help you streamline the process or even extend or add on to the process as well.

SPEAKER_01 23:23

I agree, and actually that's a nice segue into sort of one of my last two, I guess, next steps for you to take is you can use AI to help you with building your personal brand now. So, and you're you are the personal brand expert, so I won't steal your thunder here, Fadi. But things like using it for research to find out how other people talk about their services that are in your business or feeding in, okay, this is what I do, this is who I do it for, this is a problem I solve. Um, what else could I be talking about here? What's the best way to pitch that to people, etc., can be really helpful. But build your personal brand now, even if you're not planning on starting your business for six months, 12 months, or you're not even sure. But you cannot launch a consultancy if nobody knows that you exist. So you have to actually start getting out there now. But Fadi, I'll hand over to you for that because you are personal brand guru. That's your personal brand is personal brand.

SPEAKER_00 24:20

I I think you are the man, as as they call you as well. So you you do have uh the digital footprint. My humble framework here to build a personal brand is the VIP, which resonates because it's an abbreviation. V is visibility. So the more you are visible, which means like if you are active on social media, again, especially on a platform like LinkedIn or maybe Instagram, whatever, depending on your the type of business and your preference. But being visible attracts opportunities. So that's the V. I is influence because just visibility for the sake of visibility brings more noise. And on LinkedIn, there's something that we call social butterflies, you know. I'm all over the place, being in these events, talking about this. So I'm just bragging about myself for adding noise. But visibility plus real influence, which is useful and relatable content to your audience, brings opportunities, and that's the best way to build a person brand online. And thirdly, which is like what we are doing, is a great example of that, is partners. So it's visibility, influence, and as you said, you can seek help, you can figure out the right partners who are the best people to partner with, and you know, together you can add unmatched value, you know, that can elevate even what you're offering. So if you focus on that VIP, I think a visible, influential, personal brand online with the help of partners would be unstoppable. And it it's a magnet for opportunities every day.

SPEAKER_01 25:51

Love it, love our VIP framework. I love all your frameworks starting. Uh and and that's uh it's a sign that you're an excellent communicator too, because you're able to distill that down into really simple things. So I think that's why I appreciate you so much here as a professional communicator myself. Um I guess the one last thing I'd say to people, and we've sort of touched on this already, but it's it's not so much around the technical skills. I'm about to say go find, get some support. And what I mean by that is having people in your corner who understand what it is you do and why you do it, or at least why you do it, is so important because your family might be like, Yeah, this is great. Like, great, go for it, girl. And honestly, I don't think my family has any idea what I do. I think Mom still thinks I'm a journalist, and I I I've never been a journalist, so um it can be hard to get support from people who just don't understand what you do. So it's about finding other like-minded people to kind of build that support tribe around you. I've got my business buddies, uh, there's a group of about four or five of us who meet up every now and then, but we've also just got a running group chat and we reach out to each other all the time. Like, does anybody know someone who can do this? Or um, I'm thinking about doing this, what do you guys think? Or, you know, this client's done this, what should I do? So having that support network around you is so important. The way to build that, I mean, reach out to people on LinkedIn, find people you know that you admire, go to networking events. I met most of these people through networking events for small business owners. Um, you know, there's loads of people out there. I also had a business coach for about two years because, again, like I said at the beginning, I came into this not having no idea what to do. I'd always worked in-house. Um, having a business coach was so worth the investment, in my opinion. Um, for two years there. She really helped me understand the numbers and helped me, you know, think about more clearly around where I wanted to take the business, all those sorts of things. Um, you know, hiring and hiring decisions and that sort of stuff. So you can have that more formalized support in the terms terms of the coach or being part of a a mastermind group or something, but it's also about having that informal support network as well. What do you think, Fadi?

SPEAKER_00 28:10

Well, first of all, let me start from the funny, funny side on on my side as well, because neither my mom nor sometimes my wife, you know, understands exactly what I'm doing. So, like in in in casual uh social gatherings, and when someone asks any any of them, you know, what is Fadi doing? Always the the the the classical answer is I'm not sure what he's doing, but for sure he teaches at the American University in Cairo and he appears on TV. That's you know the the the the formal title that they have, but in terms of consulting and personal branding and whatsoever, no no one knows you you're not alone in in in in into that. Sometimes my daughter, the elder on helps, she says, you know, he's good in in LinkedIn. So when someone asks you, maybe you can say, you know, he's he's good at personal branding and LinkedIn. And then they say he appears on TV and still teaches at the American University in Cairo.

SPEAKER_01 29:02

Yeah, well, actually, I was in uh the UK last year visiting some um my brother, and we were out to dinner with some friends. My sister, one of my sisters, was with me, and one of the other people in the party said, Oh, so what do you do, Mel? And my sister pipes up and she goes, Oh, I can't wait to hear this because I really don't know what she does. Like, feel the love.

SPEAKER_00 29:24

Yeah, exactly. They they love us and they want to support, but they have no idea, you know, what's what's going on and what we are doing. And that gets us exactly the point that you are mentioning. If you join that groups of support with like-minded people, or uh, you know, you go to those networking events where you have like exactly the same persona around you. I think in my own journey, learning is the most valuable asset that I'm trying to compound every day. So whenever you meet like-minded people, you learn from them, you learn from their journey. Getting a business coach is the best investment as well, because you put money and you distill the knowledge and the real expertise of tens of years, you know, at your fingertips, like tailored for you. Uh, we always uh I'm always proud to see uh to say that this conversation as well was born between Cairo and Brisbane, starting from Manila. So it's the networking, it's the learning, it's being surrounded by like-minded people, business coaches. That's a critical. Sometimes people consider that it's nice to have, okay, maybe I'll learn or I'll network whenever I have time. It's a critical business growth component if you're starting that that journey. And I cannot confirm more that without that, you'll still do a good job, but at a long, long, much longer timeline, this accelerates a lot the business growth by being surrounded by like-minded people and coaches. And that leads us, I think, to the most interesting part of this episode, Mel. If someone was following us through the whole journey and then they want to learn more or continue the journey or take action steps, what would be for our audience the next coming steps?

SPEAKER_01 31:06

Well, Fadi, it's I'm really glad you mentioned that. So, you know, after years of doing this all ourselves, we uh both you and I coach people already, but what we've decided to do is put our heads together. And uh, apart from offering one-on-one coaching, so if that's what you feel like you need, you can easily set up a session with us. There's a link in the show notes for that. Uh, but we are going to be pulling together a program where we can get groups of people together. So it is about building that network of like-minded people, but also learning from us at the same time. So we're going to have virtual learning sessions. You'll be part of an online community where you can bounce ideas off each other and share what's going on. Uh, so what we'd love to know though is well, what do you want to know? And what would make that experience really valuable for you? So if you're interested in that, you can head again to the show notes. There's a link in there to an expression of interest form. So it is not signing you up to anything. There is no obligation. We're just really interested in who might be interested in a program like this and what it is you'd love to know. And I think the other thing is too you know, this has been a series of 10 episodes. Should we do more? If we should, what would you like to know? What are the topics you'd like us to cover? Uh, what are some type of guests that you'd like us to get on? Because we don't know everything, which is why we get guests on. So talk to us, let us know what is going on.

SPEAKER_00 32:28

I think that's very interesting that we yes get the feedback from everyone listening to us here. We are interested to proceed. So let us know what the topics are, what's the pain points that you still might have. And uh I highly encourage everyone just to fill in that form. As Mel said, no commitment, but uh, we're interested to help. So let us know what's the best way that we can help you through filling that form in.

SPEAKER_01 32:54

Yeah, we'd love that. Well, Fadi, it has been an absolute pleasure chatting with you over the last 10 episodes, or 11 if you count this one. And uh, I'm excited to see what more we can do to help people get their consultancy up and running.

SPEAKER_00 33:09

Yeah, same here. I enjoy this journey even more than you. And the interesting insights that we got is that yes, this is really interesting for many people. Maybe both of us, we do have our own expertise and journey and all the pitfalls and all the mistakes that we have done, and we are trying to distill it as much as possible for people not to fall into those mistakes. So I'm quite interesting to see you know this what we have done, the 11 episodes is just the beginning of a bigger journey, Mel.

SPEAKER_01 33:40

Absolutely. Well, uh, thank you to all our reinventors who have joined us on this uh journey with us, and hopefully we will hear from you with some feedback soon. But in the meantime, buddy, enjoy your day in Cairo.

SPEAKER_00 33:53

Same to you, thank you.