In this episode of 15 Minutes With, CLA Vice President Eliza Ecclestone sits down with Will Bax — Secretary and Keeper of the Records at the Duchy of Cornwall. Will shares the story behind one of England's oldest institutions, from its founding in 1337 to its modern-day mission spanning 130,000 acres, 200+ tenant farms, and ambitious community-building projects like Poundbury. They discuss the Duchy's commitment to regenerative agriculture and net zero, how long-term stewardship shapes decision-making in an era of unprecedented volatility, and what needs to change in planning policy to build beautiful, sustainable communities. A fascinating look at where heritage meets the future of rural Britain.