CLA Deputy President Joe Evans sits down with New Zealand farmer, entrepreneur and Nuffield Scholar Carlos Bagrie for a wide-ranging conversation about rural innovation, brand-building and what UK and New Zealand farming can learn from each other.

Carlos Bagrie is anything but a conventional farmer. Having co-founded My Food Bag - New Zealand's answer to HelloFresh - he went on to purchase a stunning 1,200-acre farm in the foothills of the Southern Alps near Queenstown, and has since built one of New Zealand's most recognisable rural brands.

From a micro abattoir and butchery producing 10 tonnes of lamb per month, to two high-end supermarkets, a brewery, a whiskey label and a TV show that draws inevitable comparisons to Jeremy Clarkson's farming adventures, Carlos and his wife Nadia have become household names in New Zealand.

A genuinely global perspective on farming's future, this episode is essential listening for anyone interested in rural diversification, farm business strategy and the power of authentic storytelling in agriculture.