He Stayed at Home and Built a Clinic Instead! This Is What ‘Doing It Properly’ Looks Like

No Appointment Necessary

Chapters
0:00
From Savings To Startup
2:30
Naming, SEO, And Pre-Launch Setup
5:20
Design, Fit-Out, And Patient Experience
8:00
High Street Location And Walk-Ins
10:20
Hiring, Culture, And Tech Stack
13:00
Women’s Health And Reformer Expansion
15:10
Operating At 95% Capacity
17:00
Mindset, Risk, And ROI
20:00
Second Site Strategy In Romsey
22:00
Lessons, Small Missteps, And Reinvestment
24:00
Managing Two Locations And Next Steps
30:40
Wrap-Up And Future Check-In
No Appointment Necessary
He Stayed at Home and Built a Clinic Instead! This Is What ‘Doing It Properly’ Looks Like
Dec 06, 2025
Michael Schumacher - HMDG

Overview:

Clinic builds normally take years to get momentum. Jack did it in 18 months. In this episode, Michael Schumacher talks with Jack Winyard, founder of Winchester Physio and Health, about how he went from zero patients to a fully booked clinic, a six-person team, and now a second location. No hacks. No luck narratives. Just doing the right things properly.

Show Notes:

Most new clinics limp along for years. Jack did the opposite. In only 18 months, Winchester Physio and Health went from an empty room to a high-street clinic operating at 90 to 95 percent capacity, with six staff, a packed caseload, and a second site already in progress.

In this episode of No Appointment Necessary, Michael sits down with Jack to dissect exactly how he pulled it off.

They talk through the fundamentals that actually matter: choosing the right name, brand, and SEO strategy; investing early instead of penny-pinching; creating a space patients and clinicians genuinely want to be in; hiring on personality over CV padding; and knowing when to take a calculated risk.

Jack explains how he funded the clinic, why he ignored the typical “grow slowly” advice, and how staying commercial (without being reckless) allowed him to scale faster than most clinic owners will ever manage.

The conversation also covers:
• Designing a clinic that patients feel proud to visit.
• How location and visibility still matter more than people admit.
• The real reason his team gels so well (and why most clinic cultures fail).
• Why women’s health and reformer Pilates exploded for them.
• When to reinvest, when to upgrade, and when to kill an idea early.
• The mental shift from running one clinic to running two.

If you want to find out  how to build a modern physio clinic without burning cash, losing your mind, or waiting five years for traction, this episode is it.

What You'll Learn

  • Why naming, branding and SEO decisions made before opening determine your first year’s revenue.
  • How fit-out, design and patient experience drive conversion more than any marketing tactic.
  • Why being on a visible high-street still beats being hidden inside a gym or industrial estate.
  • How to recruit high-quality clinicians without suffering the usual “nobody applies” problem.
  • Why hiring for personality and culture fit outperforms hiring for a list of courses.
  • How to use reinvestment (Shockwave, reformer, equipment upgrades) to accelerate growth rather than dilute margins.
  • The commercial mindset behind “one pound in, five pounds out” decision making.
  • What genuinely creates a team that actually likes each other and why culture determines retention.
  • How to know when to stop an idea early and walk away instead of force it to work.
  • The operational reality of opening a second clinic while the first is still packed.

Who This Episode is For:

Clinic owners in growth mode, new physios opening their first clinic, anyone planning additional locations, and practice owners who feel trapped at 40 percent capacity and want a roadmap for doing it properly.

Guest Details:

Guest: Jack Winyard, Founder of Winchester Physio and Health

Specialisms: MSK, reformer Pilates, women’s health, Shockwave, S&C-integrated physio

Locations: Winchester and (soon) Romsey

Website: https://winchesterphysioandhealth.co.uk/