Publicity - Your London Travel Toolkit
London trip planning meets storytelling. A podcast to listen to before you pack your bag. An audio-guided London exploration experience.
Explore London through immersive walking stories, historic pubs, hidden streets, food culture, and self-guided adventures.
Planning a London trip has never been easier, or more overwhelming. We have access to infinite information, yet zero clarity. Every blog, listicle, algorithm-driven 'Top Ten' pulls us in a different direction, burying the things that actually matter under an avalanche of noise.
The hidden gem, the neighborhood that makes no sense until someone explains it, the pub that unlocks three hundred years of history through silent observation of the neighborhood, none of that surfaces in an online search.
Publicity is your signal in the static. Your London Travel Toolkit, built by a Brit, to help you curate the trip you actually want to take.
On this London travel podcast we explore neighborhoods through everyday spaces, including pubs – revealing rhythms, stories, and hidden histories. Favoring observation over itinerary, we give you the tools to make best use of your travel time, and not return home having missed out.
Nothing substitutes for a local, skilled, personality driven tour guide to help you navigate the streets in real life. However, by listening to this podcast before your walking tour, you'll be ready to focus your walking tour guide on the questions you need answering.
Publicity - Your London Travel Toolkit. A signal in the travel information static.
Publicity - Your London Travel Toolkit
London Pie and Mash – History, Best Shops & Where to Try It
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Step into the bustling streets of old East London, where the air is thick with history and the scent of freshly baked pies, and discover the story behind one of the city’s most iconic comfort foods, now part of Britain's "Heritage Foods Movement".
This bonus episode serves up more than just pie and mash—it’s a journey through generations of grit, flavor, and tradition, from eel-slinging street vendors to the tiled institutions still standing today. You’ll meet the legendary families who built this culinary empire, uncover the surprising origins of that vivid green “liquor,” and feel the pulse of a city that fed its people fast, cheap, and with heart. By the end, you won’t just be hungry—you’ll be planning your own pilgrimage to London, ready to pull up a marble-topped table, order a “two and two,” and taste a living piece of history.
If I asked you to name London's most iconic meal, what would you say? Fish and chips, maybe? A Sunday roast? For generations of Londoners, most would have said this. A generous plate of pie and mash topped with a slop of vibrant green liquid. That green slop? It's called liquor. Nope, not absinthe, and certainly not even alcoholic. It's parsley sauce. It's fine. You're going to be fine. Welcome to London's Strangest Great Meal. It's quite a simple dish, handmade minced beef pie with a flaky pastry, plain mashed potato, parsley liquor, and often served with a side of jellied or stewed eels. The source of that water in the parsley liquor. Oh, and also condiment of your choice, malt or chili vinegar. The Industrial Revolution of Victorian Britain had packed London with workers and they needed hot, cheap, quick meals. London's East End, full of dockers and factory workers, made the best use of available ingredients, and the result? Unpretentious, cheap fill-in comfort food available via traditional walk-up tiled shops. The first shop opened in 1844, they reached their golden age by the late 1800s. As the conditions of Thames waters deteriorated, eels became harder to find, industries declined, and diets changed alongside. Today there's a handful of Pia Mash shops still remaining, making it work in a new age of heritage food culture. The story of Pia Mash is not just about the food. It's also about family. Three legendary dynasties built this food from the ground or river up. 1862, F. Cook, the Pioneers. 1902, M. Manzi, today the oldest surviving shop, and founded via a marriage into the Cook family. 1915 came Kelly's, a generational business founded in Bethnal Green. Many of their tiled shops are now grade two listed buildings. It's live in history that you can eat in. Pie and mash didn't exist in a vacuum. It was part of a food ecosystem of street food that, yes, yet again, is all considered heritage foods. There was fried fish, originating with Portuguese Jewish immigrants, chips added in Britain because, in Britain, we eat chips with everything. Oysters originated as a cheap, poor street food before it got a rebrand as a food of the upper classes, a variety of shellfish, scotch eggs, and a group of pastry dishes such as Cornish pasties, pork pies, and of course the sausage roll. All food designed to feed working people quickly and cheaply on the go. You can learn more about these street foods in episode 9 of our London travel podcast, Publicity the Guidebook Gap. Six acts, seven postcodes, eels, and a certain bloke called the Earl of Sandwich? So you've done it. You travel to London, you found a pie and mash shop. How on earth do you order so you don't make a fool of yourself? Well, here's how to order like a local. It's easy, it's a game of numbers, really. Number one, choose your combo. One pie, one mash, or two and two. Number two, add eels if you're brave. Jellied or stewed are your choices. And number three, the liquor, well, it's mandatory. You just need to pick your condiment, malt, or chili vinegar. While the big three traditional families are the historical heavyweights, there are other fantastic shops carrying the torch, Goddard's at Greenwich and Robins. To Londoners it's kind of like a football team. You pick one and you're fiercely loyal to them for life. So, whose team are you on? To answer that, you have to go and try for yourself. No, you won't find that answer in a guidebook.