.png)
Due to My Role
Due To My Role is where PE Guy sits down with substantial founders, comedians, and the most interesting people on the internet to talk money, power, taste, and how it really all works behind the scenes. We get into how they made it, how they spend it, who they know, and where they actually hang when the cameras are off.
Expect conversations about real exits, private equity, absurd lifestyles, exclusive clubs, quiet flexes, catastrophic mistakes, and the decisions that separate operators from spectators. If you want polite success stories, this isn’t that. If you want the unfiltered version of money, influence, and identity — welcome to the table.
Due to My Role
Due To My Role | The Health Guru Who Cashed Out for $200M — Mark Sisson | EP 001
Johnny Hilbrant (aka PE Guy) sits down with Mark Sisson, founder of Primal Kitchen, to unpack one of the most influential exits in the natural food space. From elite endurance athlete to bestselling author to building a clean-ingredient brand that sold to Kraft Heinz for nearly $200M, Mark breaks down the real story behind the brand, the exit, and what it takes to scale a mission-driven business.
They dive into entrepreneurship, private equity, longevity, metabolic health, and the mindset behind building companies that reshape entire industries. This episode is a masterclass in discipline, reinvention, and long-term thinking — both in business and in life.
Subscribe for substantial founders, comedians, and interesting people on the internet with decent stories and substantial exits.