Building Your Brand Through Content and Media

In this episode, we explore why many trade business owners struggle to stand out online. We’ll also share how consistent content and media can build trust. This helps establish authority and supports long-term growth. Josh from Resvita chats with Jacob from Unreal Media. They explore simple ways tradies can create content. This keeps the process easy and budget-friendly. This episode offers practical tips for building your brand. You’ll learn how to use simple, authentic media. This method pulls in clients. It shows off your work. It keeps your business visible in a busy market.

Building Your Brand Through Content & Media to whole topic, we cover:

• Why Most Tradies Overthink Content Many tradies worry too much about being perfect. This slows them down. Simple, regular content often does better than fancy videos.

• The Tools You Already Have You can create content easily. Use your phone, drones, Meta glasses, and simple editing apps. No need for costly gear!

• Content Builds Trust and Authority Josh and Jacob say behind-the-scenes footage builds trust. Testimonials also help. Daily business content connects clients to your brand.

• Why Consistency Beats Perfection Testing content helps you learn. Getting feedback from the market is key. Building a library of media assets can boost your business growth over time.

Want to boost your trade business? This episode is full of practical tips you can use right now. Want more leads? Need to boost brand awareness? Or maybe you want to stand out in your local market? These lessons will help you create content that really works.

Join us to learn how to build your brand with content. Attract better clients and boost your online visibility!

#TradeBusinessGrowth #ConstructionBusiness #ContentMarketing #PersonalBranding #TradeEntrepreneur #BusinessGrowth

RESVITA

LinkedIn – linkedin.com/company/resvita/

Instagram – https://www.instagram.com/resvita_coaching/?next=%2F

Facebook – https://www.facebook.com/profile.php?id=61562952855647

Spotify – https://open.spotify.com/show/5tHR02AiysBKIiZNGQuP3k

Apple Podcasts – https://podcasts.apple.com/us/podcast/handle-it-podcast/id1859827578 

Transcript

SPEAKER_01 0:00

Welcome to another episode of the Handle It Podcast. Join us to take the edge off business, cut through the noise, and give you practical mindset shifts, proven frameworks, and business strategies. You connection today. You're not here to be lectured. You're here to learn, grow, and finally handle it. Let's get to work.

SPEAKER_02 0:18

We worked on videos where we put like a ton of hours into the editing and it flopped. But then another video that we did for the same client where we just was like boom boom boom and they talked for 30 seconds went really well.

SPEAKER_01 0:29

At the end of the day, you've got to go, well let the market tell you what's working and then follow the easier path. I think it's like there's no end step eras that you've got to be committed to getting content out there.

SPEAKER_02 0:38

Yeah, the other big thing is customer testimonials. Yeah. Get as many of those as you can, whether it's done professionally or not, whatever, just get it.

SPEAKER_01 0:46

And if you can't afford it, you're just like agencies and other things, you've got to go, what can I do right now to start to get feedback and data? I just want to welcome Jacob to this episode today. I'll say thanks, Jacob, for coming along from Unreal Media. We've done so much work together, so I'm really excited to have you sort of explain the journey you've come with us on Res Vita and what people can do that they don't really think about, like with their brand and through media and how important it is in this day and age. But before we really get into it, what got you started with Unreal Media in the first place?

SPEAKER_02 1:18

So basically, I was editing videos since I was like 11, Windows Movie Maker and whatever the Mac version of that was at school.

SPEAKER_01 1:25

Yeah.

SPEAKER_02 1:26

Call of Duty montages.

SPEAKER_01 1:27

Yeah, yeah.

SPEAKER_02 1:28

So, you know, trick shots and doing I was actually getting paid pennies on the dollar, but getting paid a little bit to do editing for clans. So I'd edit up their things and they'd chuck them on YouTube. Yeah. Fell out of love with it. Um, but then as I came out of school, I knew I wanted to get into business, and I was either going to be real estate or something in media.

SPEAKER_01 1:49

Yep.

SPEAKER_02 1:49

I was going down the real estate path, but then um, as I was also doing some photos and videos and whatnot, a gym owner discovered some of my work. He went from there and I was like, okay, I'm just gonna do this.

SPEAKER_01 2:03

They still do work for them. Is that one of the gyms you still do work with?

SPEAKER_02 2:06

No, we don't do work for him anymore. Um, but the main gym that we work with now is Oxygen, that one I'm keen to see.

SPEAKER_01 2:12

Yeah, I've seen your work there, it's Grand Crypto. The team we're probably some of the work you've done, but yeah, it's really cool, man. And like obviously you've done a lot of stuff like the podcast is uh is born from our work together, all the events you've captured, plus a lot of our brand stories online. Yeah, so what can people do? Like, I know like a lot of trade and service-based businesses really struggle to get content and media online, but would you suggest that people are overthinking it? It can make it more simple.

SPEAKER_02 2:36

Yeah, definitely. Like without doing any sort of self-plugging, the reality is if you're in a position to work with a video company, cool. You can go down that route. Yeah, but what I'm saying is meta ray bands, the latest version, they feel like 3K now. Yeah, wow. Um, you can get your guys on sites to wear those, do footage of that. It can upload straight to your stories, you can send it to your clients, or if you genuinely don't know how to do the editing, cool, you can send that to people like myself. Yeah. And then we just do the editing, which saves them a bit of cost there. We do that with a couple of people now.

SPEAKER_01 3:15

Yeah.

SPEAKER_02 3:16

Because I kind of worked out.

SPEAKER_01 3:17

The magic's in the edit, right? I know, like me and Craig, me, the other guys that come on the podcast and live in it's like we're really worried about the final edit, even like some of the original work we've done a few years ago. I like asked you four or five times, like, haven't you got a shot? Have you got the shot? Yeah, man, what are you on about? And like, he hasn't got the shot. And then I'll see the work that you know, the magic that you've edited and now Alissa and Christina do for us. It's like when you've got a really highly skilled editor, it's like I still think there's real value in having a professional capture the shots, like your creativity on site, but yeah, there's many ways to actually start doing it.

SPEAKER_02 3:47

Yeah, definitely. Even I know a lot of guys now are using the DJ Ghost or Oh, the ones you can put to your body, right?

SPEAKER_01 3:56

Like the little magnet one, isn't it?

SPEAKER_02 3:58

No, no, the little cameras. Oh, yeah.

SPEAKER_01 3:59

I can't even think of it. I know the ones, yeah. They've got the yeah.

SPEAKER_02 4:02

Yeah, we're telling people they can use that too. So, like, there's plenty of ways at the end of the day, even your phone. Yeah. Like, seriously, come on.

SPEAKER_01 4:10

Yep.

SPEAKER_02 4:10

They they can all do it these days to a standard that is highly acceptable.

SPEAKER_01 4:14

Yeah.

SPEAKER_02 4:15

It's only then when you want to like do something a bit more intentional that you can get a strategy done with a video company and get that whole part done. But like at the end of the day, there's so many things that you can do, and they all talk to each other these days, so it's so easy to upload, you don't have to put it into a couple.

SPEAKER_01 4:31

You know, like like cap cuts and a few other softwares, right? Like, obviously, you're the DIY a will look DIY compared to a professional like anything, but you still get some good content going.

SPEAKER_02 4:40

Well, even Instagram, um, they have their own editing platform now. So you can edit the like you can do your glasses, which is done by Meta, which is owned which owns by Instagram. Yeah, yeah. Puts it onto the Instagram editor, and you can do your basic little things and then upload it directly. Sure, you gotta know the basics, but at the end of the day, like I'm the the platforms are pretty idiot-proof for lack of a better term. You'll be able to actually give something a crack, get something going, at least just tell people about what you're doing rather than just being invisible.

SPEAKER_01 5:12

Yeah, what's your what's your position on like is getting something out there's not perfect damaging, or is it actually helping you?

SPEAKER_02 5:18

I think it's actually helping, to be honest. Because I mean, even uh in my own business and the way I like to do things, I like to get it 80-90% there and just hit the go button and then fix. Yeah. Because that last 10% I feel like is good once you know what you're wanting it to look like. But at the start of you have no idea, just get something out, get some feedback from the market. Because at the end of the day, like we've worked on videos where we put like a ton of hours into the editing, yeah, and it flops. But then another video that we did for the same client where we just was like boom boom boom and they talked for 30 seconds, went really well. And I've got a am I allowed to name clients?

SPEAKER_01 6:00

Yeah, of course you do, yeah.

SPEAKER_02 6:01

Yeah, I well, one of our pool builders, yeah. One of the videos that we did, super promotional, we thought it was gonna go gangbusters, it didn't go as gangbusters as we wanted it to, yeah. But then another video where we were just talking about council approval, yeah, got I think I saw that one. Yeah, actually we've got a lot of over 60,000 views, right? And it was like sometimes you just can't predict it, yeah. But you can notice patterns, and as you're noticing a patterns now that we've seen that that's the format that we work with them on, and it's just you know, but if we didn't get those different formats and versions out, then you would never know.

SPEAKER_01 6:34

Yeah, that's right. It's like taking that. That's why I always tell the Res Vita guys like, what are you recking about this? What do you think about that? And like, I'm like, well, let's polish this up. There's some principle-based things you can do to support success, but at the end of the day, you're gonna go, well, let the market tell you what's working and then follow the easier part. But I think it's like there's no end step here, is it? You just gotta be committed to getting content out. So, how can people start to grow their own basic library? So at least they've got it for themselves to edit, and if they go down the path of getting some more professional editing, they've got the at least they've at least got the um the assets, the media assets.

SPEAKER_02 7:05

Yeah, well, I mean, we're talking the trade businesses here. So again, the the meta glasses. Yeah, I I feel like most people could afford to do that to kick off. Um the DJI little handle thing for little hands, yeah.

SPEAKER_01 7:19

But it's like all in one, isn't it? Boom, point. Exactly.

SPEAKER_02 7:22

You just those two little things there. If it's all in real format, that's fine, which is portrait, not landscape. Um that record your jobs, record yourself getting out of the car, record yourself getting into the car, record yourself waking up in the morning, especially if you're on the smaller, I mean large scale as well, but if you even if you're on the smaller side of business, showing what your day-to-day looks like as you're building the business for your personal brand, yeah, is also a good way to build it.

SPEAKER_01 7:49

And like I saw one of the guys that came out live, I think Isaac's little press washing business on the Gold Coast. I just randomly saw one of his stuff on um Facebook, I don't think he bought one of those little drones for a few hundred bucks. Yeah, he's a press washing company, right? So he threw the thing up, yeah, did it be four around the whole property, I think did it halfway, and then at the end. And it's like that they can get drones now for like five, six hundred bucks. I think that.

SPEAKER_02 8:10

Yeah, well, DJ just brought out in the Neo line.

SPEAKER_01 8:12

Is that those little ones of the four? Anyway, yeah. Yeah. They're always changing, right? Honestly, um it's becoming more accessible though, so there's almost less of an excuse for the floor.

SPEAKER_02 8:22

They're becoming more accessible, and the at the end of the day with the GJI line, if you're a roofing company or press washing a roof, for example, you get it up on the roof, you you'll see it on the touch screen, you circle the roof, yeah, and then you can do an orbit function or whatever, and it does the pre-mapping. So you can at least start like to get the basics there and evolve.

SPEAKER_01 8:44

Well, it's even like in some of the work we've done, I'm like just grateful I had the media assets that I threw you from way back in the day when I was on the tools. We could use it to like overlay now so I could say, like, hey, I've been on, I've been where you've been. Yeah, you've got to be. If I hadn't captured that and put it away to like on a hard drive or on a Google drive, it's about having it. So the more you have, the more you can do with.

SPEAKER_02 9:04

Yeah, 100%. And these days as well, with you know, AI search and all that stuff becoming a big thing. Google wants to see experience and authority. And if you've got all that proof, yeah, they're gonna see that, they're gonna pull from there, they're gonna see that you're not just a one-hit wonder with really cool thing one done here.

SPEAKER_01 9:24

Yeah, yeah.

SPEAKER_02 9:25

They see the whole library of assets, um, everything on the internet is used these days to help you actually get your business in front of more people.

SPEAKER_01 9:33

And what's the few practical things? Like, is there any like settings that people should be aware of, like to make editing easier or layouts, or just any sort of principles?

SPEAKER_02 9:41

I won't jump into the ray band and stuff because that's there's so many variables, but most people have an iPhone. Yeah, there's a setting that you click, usually says HD 30. Yeah, just change it to 4K 60. Okay. That one little thing one takes you from a 1080p video to a 4K video.

SPEAKER_01 10:02

Yeah.

SPEAKER_02 10:02

But two, having the extra 30 frames in your video, it's going to use up more storage, but you'll notice that more crispy, smooth sort of feeling to your videos. And then if you wanted to do some slow-mo stuff later, you have the ability to do that.

SPEAKER_01 10:16

Yeah, right. Well, having told me that before.

SPEAKER_02 10:18

Yeah, literally.

SPEAKER_01 10:20

Well, the thing is like you're putting the putting that aside to go, well, even if it's a bigger fall, the more you capture in a way that you can use into the future, make it more timeless. Yeah, like some of the work we've done, like on the website, we've got that video with me and the truck, and that that's lasted over two and a half years. That's got enough value. And only now we're looking at to refresh that because of course, you know, ResVita's changed and evolved, but you can get like one, two, three years out of a decent investment in some media.

SPEAKER_02 10:44

Yeah, and that's been our biggest pitch this year. So as of 2026, we kind of pushed the brand stories primarily. Yeah. And the reason for that is you get that because you filmed all that, there's usually a few other things we've gotten throughout that process. Yep. It lasts you ages, like it shouldn't go out of fashion.

SPEAKER_01 11:03

Yeah, that's fair and that's an investment too. And I think the the more with like AI and the ability for people to do it themselves through these products, I think that's that's the new baseline. Yeah. So that's the baseline. If you want to stand out from the crowd again, you've got to be, and if you can't afford it, you're just like agencies and other things, you've got to go, what can I do right now to start to get feedback and data? We're talking with Jackson, I think, on one of the we were filming the episode, right? It's like, well, if you bring all that data to or the assets to your media business and not starting from a standing start, it's just puts you so much more forward and getting in the habit of going, shit, how do I? That's good content. Let me capture that.

SPEAKER_02 11:37

Yeah, then you you at least have an understanding of how the world works and that stuff as well. So like you kind of know what you want to be looking for, which means when you come to a professional, you can kind of tell them a little bit what you want as well without going in blind. Like you kind of have an expectation of well, I want XYZ for XYZ reason.

SPEAKER_01 11:57

Yep.

SPEAKER_02 11:58

Helps us, helps them us quote better as well, to be honest.

SPEAKER_01 12:02

And like, what about the platforms? This is something I don't really know much about. Like you got obviously Instagram, Facebook, TikTok. Are they all sort of you can use that same reel or video on those all those platforms?

SPEAKER_02 12:12

Yeah, definitely. There's no real until you're at an incredibly high scale, yeah, where you someone like Alex Homozy puts out in there put like 30 pieces of content a day or whatever out. Yeah, that number doesn't come from they're not actually posting literally 30 times a day, it's across all the platforms, plus there's slightly different versions for each platform, but they've got so much bloody data that you're not gonna have that you don't need right now. And at the end of the day, most if you're a trade business, you're probably servicing a specific area for a period of time. You don't have to go super.

SPEAKER_01 12:48

Get the community who's my client, yeah. Exactly.

SPEAKER_02 12:50

Get the community.

SPEAKER_01 12:51

Yeah, I love that. So, what's coming up from Real Media then in 2020? The brand stories, what should people be thinking about from media? So you've I think brand's an important one. People want to connect to the brand, the story that personalized touch. Is there anything else that's front of mind for yourself and other people?

SPEAKER_02 13:05

The other big thing is customer testimonials, yeah.

SPEAKER_01 13:08

So as many of those as you can, whether it's done professionally or not, whatever, just get it. That's a big one, right? Yeah, yeah. And is that one something you do in landscape or portrait again, or just try and get both?

SPEAKER_02 13:19

Try and get both. I always try and say for something like that, do it in landscape. Yep, because then you can always cut it in portrait later.

SPEAKER_01 13:26

Yep. Gives you more even on your iPhone? Yeah, you can just all judge hopping later on.

SPEAKER_02 13:32

Yeah, exactly. Yeah, and the reason I say is like especially for those ones is a customer testimonial is an asset that you can use. Like that one you can use forever, but if you've only got a real format for it, and then you try to put them on a website where you need it to be landscape if you've got it built that way, yeah, then you run into problems. Whereas if you've got both formats, yeah, or the ability to cut for both, yeah. Happy days.

SPEAKER_01 13:58

That's a good idea. Yeah, cool, man. So I'm excited to do some more work with you in the future. Any sort of practical things you'd encourage people to do? So sort of wrap all this up again. What's something that these trade and service businesses can do this week or this month?

SPEAKER_02 14:10

Well, quite literally something they can do this month if they want. Forget the Ray Bans and stuff for just a second. Literally get your phone, record one day's worth of work with your boys. If you've got a crew, get some behind the scenes, just do one little thing, 30 seconds, boom, post it. Yeah, don't think about it, just do it, then you'll at least understand. Yeah, once you have an understanding, then you can go from there.

SPEAKER_01 14:34

Start to refine it, yeah.

SPEAKER_02 14:35

And then you can do that this week. If they got a job this week, go do it.

SPEAKER_01 14:37

Yeah, it's no excuse, right? Because you like that. Even if you use the Instagram editor, yeah, change that setting, film the guys, chop it up a little bit, have a crack at it, and then you'll realize it's actually not this big a thing. And once you start to get a bit of a result from an engagement and the other people see it, then you're away, right? Literally. Cool. Well, thanks for sharing today, Jake. Thanks for the work you do for ResVita and our community, and I look forward to bringing more work to life with you. Thank you for joining us for another episode of the Handle It Podcast. Head over to resvita.com.au to join the handle it with resvita community, like hundreds of people, just like you have done, and gain access to grab free resources, tools, templates, and the blueprints you need to scale. Now you know it's your move. See you inside.