How AI is Changing Marketing Forever

In this episode, we explore how AI is reshaping the way trade businesses market, operate, and grow. Josh talks with marketing expert Robbie. They talk about what business owners should know. This includes AI, content creation, and future marketing trends. This episode shows tradies how to use AI. It provides practical examples and insights. Tradies can save time, boost productivity, and improve marketing. They can also gain a competitive edge—no tech skills required.

How AI Is Changing Marketing Forever to whole topic, we cover:

• Why AI Is Changing the Rules of Business AI is changing marketing, content creation, and admin tasks. It also changes business operations. This shift opens new doors for trade business owners ready to adapt.

• Using AI to Save Time and Increase Output Learn how tools like Claude and ChatGPT can automate tasks. They improve efficiency and help business owners do more without adding to their workload.

• Why Marketing Fundamentals Still Matter Robbie explains that human behavior hasn’t changed, even if the tools have. Good marketing is all about knowing your audience. It’s also about clear communication.

• The Businesses That Adapt Will Win Understand that AI is not to fear, but to embrace. Learning these tools now can give you a big advantage in the future.

Want to boost your trade business? This episode offers practical tips you can use right now. Curious about AI? Want to boost your marketing or save time? These lessons show you where technology is going and how to use it well.

Tune in to learn how to leverage AI, improve your marketing, and stay ahead in an increasingly competitive business landscape.

#TradeBusinessGrowth #ConstructionBusiness #ArtificialIntelligence #MarketingStrategy #BusinessSystems #TradeEntrepreneur

RESVITA

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Apple Podcasts – https://podcasts.apple.com/us/podcast/handle-it-podcast/id1859827578 

Transcript

SPEAKER_00 0:00

Welcome to another episode of the Handle Work Podcast. Join us to take the edge off business, cut through the noise, and give you practical mindset shifts, proven frameworks, and business strategies UConnection today. You're not here to be lectured. You're here to learn, grow, and finally handle it. Let's get to work. Welcome to the episode of the Handle Work Podcast. I'm Josh, and of course we've got Craig, and today we've got a very, very special guest for you. This man is an expert not only in marketing, AI, but also what were you saying before about pizza and like how you like the dominoes? Well, that's more bacon or something.

SPEAKER_01 0:35

That's like first thing. So dominoes, you'd say is probably yeah, top tier. Yeah. Fantastic start. Very good. Anyway, Robbie, so does everyone get two Verries, by the way? Because I got two Verries. I'm very, very special. Okay. Does everyone get that?

SPEAKER_00 0:51

Yeah. Okay, cool. Standard. Not very.

SPEAKER_02 0:54

Most people get three.

SPEAKER_00 0:55

All right. So if you haven't left the episode already, let's get back into it. So what we brought Robbie on today is one of our trusted partners, obviously, and he's got a phenomenal marketing agency in the construction and trade space. Also a media business at Empire that's growing out that supports that understands AI and a pretty deep level, right? So tell us about that, Robbie. How are you finding what got you into marketing and media in the first place?

SPEAKER_01 1:17

What got me into it? Great question. So first thing was uh I used to work in real estate and I read a book by Gary V, and he was talking about uh underpriced attention and building a personal brand, right? And how people are creating content and talking about nonsense. Like you talked about the pizza thing, right? Like that's a joke, but it actually has reach, right? I'm not trying to be a pizza connoisseur. Yeah. But if you eat pizza on camera, people tend to watch you more.

SPEAKER_00 1:42

Yeah, I don't agree with your ratings, by the way. So some of the ones you've shown us have been. I think do you like floppy crust or stiff crust? Let me finish my story. Oh, sorry.

SPEAKER_01 1:51

So uh I started running my own ads and building my own personal brand and putting out my own content as an agent. Uh, and then after losing a whole bunch of money, I actually started to. I remember the first time a form got filled, I was like, there's no way this is a real person. There's no way. And then I called them and it was a guiding answer, then you had a house to sell, and I could not believe it. Yeah, right. Um, yeah, and then things just kind of fed on from there.

SPEAKER_00 2:14

Yeah, awesome. And how are you finding you know the marketing space for trading construction businesses now? Is it more difficult than ever? Or is it easier with AI for people to do and get results?

SPEAKER_01 2:24

Uh I don't think I think AI hasn't, it's changed it, but it hasn't had like a positive or negative effect. It's just different. It's just different. Yeah. Do you know what I mean? Like in the sense of how we do it is different. Yeah. But marketing overall, human behavior hasn't really changed, apart from the fact that instead of going to this platform to search, we might go to that. Or people are getting worse at becoming critical thinkers. Because I don't know about you, but if you have any younger crew, they tend to chat GPT everything. Yeah. And then you're like, hey, can you do this? And they're like, yeah. And then hey, yeah. Do it. Younger, yeah. Um yes.

SPEAKER_00 3:02

Happy birthday for last month, by the way. Oh, thank you very much. It was Craig's birthday the other day too. And Jimmy's. Yeah, but don't, he doesn't think of that. But do you find like do uh people for yourself in an agency? Are you finding there's increasing your people wanting to use an agency or decreasing it? Like are people trying to try on their own and fucking it up or I think that always happens.

SPEAKER_01 3:19

Yeah. People always I very rarely speak to someone that hasn't either bombed on their own or had a really bad experience.

SPEAKER_02 3:25

Yeah. And that's one thing that I was interested in was like, once somebody's had a bad experience, how like what do you say to them to get them around? Because I mean, I personally, I'll tell you now, I mean, I've taught I've worked with you in that. I had a I've had a heap of marketing people with my business and screw me over. Like, yeah. And I'll admit that at the beginning, the first first time I ever paid for somebody to help me with my marketing, I was expecting a result like that. And it wasn't until I spoke to you, who was in the industry, who told me that basically it takes time, doesn't it?

SPEAKER_01 3:58

Yeah, so two sides to that. First thing is you don't let a bad experience burn you twice. Yeah, I mean it burned you the first time. And then yeah, but then not taking up the second experience, that's letting it burn you again because you missed out on the good thing. Ah, okay, that's good. Does that make sense? Yes. So don't let a bad experience burn you twice. Uh the other side is you gotta learn and we we tell all our clients, like even the people who say, like, cool, I trust you, just do it. And it's like, hey, we'll do it, but you need to understand what's happening.

SPEAKER_02 4:23

Yeah, yeah.

SPEAKER_01 4:24

The same way you don't just get your accountant to do your books and you can you should understand your numbers as a business owner, you should understand what the people in marketing are doing. And you should be able to look at it at a glance. And I'm not I'm not saying get technical and dive in and do the work, but you should be able to look at it and understand if it's working or if it's not. Yeah, most people don't. You ask them how much they're spending and they're like, no idea. You know, what's your cost per lead? No idea. How much what's your marketing budget? No idea. And it's like, you need to have some level of awareness around this and responsibility to it, right?

SPEAKER_02 4:51

Like it's you hide your results. You hide the people. Yeah, yeah, you yeah, you you're asking me for help. You've got to you've got to take some responsibility in that. I'm not gonna it's not do it, like it's not like they come along and hand it to you and you just you do it.

SPEAKER_01 5:03

No, and then the other element is like we educate. Yeah. Do you know what I mean? So we take people through programs and teach them, and you know, the the whole our whole aim is like even if we don't work together for the next 10 years, whenever you decide to leave, if ever, uh you leave better than when you came in.

SPEAKER_00 5:17

And that's that's where you started your school community too, right? I know you've offered a few of our guys and a lot of our members are gone through it, but some of those fundamentals are inside that community, right? Which we'll put a link to, yeah.

SPEAKER_01 5:25

Yeah, 100%. So we showed like we've got an online school community where you can learn business basics, what marketing is, how it works, um to get you off the ground.

SPEAKER_00 5:36

Yeah. And what sort of budgets do people actually have to spend to get a result? And I've I've talked to some of our guys, right? They want to go in and spend $10, $15 a day. And it's not really a time-based thing, is it? It's like how much you feel meta in Google is gets you the result faster, or is there any like sort of baseline? If I was gonna go out and do paid ads, I've got to at least expect to pay this to get some form of result.

SPEAKER_01 5:57

Yeah, well, there's got to be a line, right? Like you can't spend a dollar.

SPEAKER_00 6:00

Yeah.

SPEAKER_01 6:01

Does that make sense? So you gotta there's gotta be a line somewhere. But I always tell people you need to have a budget allocated. And if your budget's like super tiny, like other people come through like, hey, I've got a super healthy marketing budget, like, cool, what is it? Yeah, and they're like, I can spend $100 a month. And I'll be like, like, cool, I get it. $100 a month, it's still, it's not nothing, but it's also not enough to have the impact or the level of impact that you want. So I always tell people when you're at that level, try and save a certain amount so that you can do like a 90-day campaign. So, because we think about marketing wrong. We think like if I can just do it for a month, I might never have to do it again. Yeah, and it's like that's not right. You know what I mean? You need to find a way to build a business that can pay for this thing continuously. Marketing makes you money if done well.

SPEAKER_02 6:42

Yeah. So on a say if you're looking at a minimum sort of amount to save for that 90-day um yeah, from an ad. What would you be looking at? Like just so people get an idea of okay, well, I've got that now, I could step up now.

SPEAKER_01 6:56

Yeah, so we we won't work with anyone who can't spend at least a thousand dollars a month on ad spend. So you'd need three grand basically if you're looking at a 90 day. Yeah, and it's like bare minimum.

SPEAKER_00 7:05

Yeah, plus you've got the agency fees and stuff on top of it. Of course, like in the last year, a lot of people go out and make the mistake. I almost got fooled into that. I'll learn about it, I'll try and do it. Yeah, but I started to learn about how much is actually involved to run your creatives, understand your numbers. You're better off going out and doing other things in your business to make the money to find, right? But not like you. I learned that because I wanted to speak, you know, when we speak, I want to have a more of an educated conversation with you and I understand what you're talking about, but also learnt through that process. I'm not doing this myself.

SPEAKER_01 7:33

Yeah, but yeah, so you should, I always tell people you should understand it. You should be able to look at it and say, hey, you guys are doing a good job or are not doing a good job.

SPEAKER_02 7:40

Yeah. But they only need like this is the thing that we've been pushing through some of our other podcasts, is you don't need to reinvent the wheel. We're encouraging people to find people who know what how to do something better than you. Now, have a base idea about it, but they don't have to be marketing experts, do they?

SPEAKER_01 7:55

No, no, you don't have to jump in and understand how to do SEO. No, but you need to know like know what SEO is. Exactly.

SPEAKER_02 8:04

So that they know what you're doing, but we still need people like you because like one of the things that I can remember that you taught me was that you've got a system where after a couple of cycles, you're actually your advertising's free, even though you are paying, but you're bringing clients in. So you know, when you go get the I don't remember there was that circle where it was there's a full audience, right?

SPEAKER_00 8:27

Yeah, paid fast, cheap.

SPEAKER_02 8:30

Yeah, and as the longer you went, like the more like you put your first cycle, it's gonna cost you. Then your second cycle, you get a I mean that was years ago. Hey, what's that I haven't seen there? That was yeah, that's a great memory. Where did you see me teach? That was like three years ago, four years ago. You taught me that, and it's still stuck in my head. Oh, it's your private dentist.

SPEAKER_01 8:49

I should do a video about that.

SPEAKER_02 8:50

You should. It was the one thing that's really stuck with me.

SPEAKER_01 8:53

Yeah, it's what they call um client finance acquisition. So it's like, how do you get your new client to pay for the next one? Yeah, yeah. Do you know what I mean? And understand, you gotta really understand your numbers to do that. And most people don't, but there are ways that you can have your advertising covered. Yeah. But it's like you have the client that you obtain pay for the next the oncoming client. But yeah, you've got to be really on top of the network.

SPEAKER_02 9:14

Yeah, and I mean it's it's a it's a thing that you can't just explain in two minutes. Like I think you'd spent a whole hour on that thing, and it really stuck with me that wow, that's that's not as I had in my head that, you know, oh, it's gonna I need thousands upon thousands upon thousands of dollars to market every day every week. No, it's not that at all. If you get your marketing right, then all of a sudden it starts like anything, you know. You get don't make up to me now. I haven't even heard about it. I don't know. I feel like I've always I can remember in this event like that we're that we're running at the moment, you were talking about going to your suppliers and saying, hey, I'm spending this much money with you. Yeah, what can you give me back? Yeah. So there's always a way to do things easy and better and cheaper.

SPEAKER_00 9:53

And that's bringing on people who know what they're doing. And it's also like the other side of what I love about and I've always impressed me about you, Robert, is the uh the fact that you do your marketing and you've got the media company too, right? And do you with the AI stuff? I'm I don't actually know much about this anymore, but like is there have you tested much stuff between real creative snow, going out shooting stuff, professional photo shoots versus AI created content for ads? Is there any like significant variance in that? Because obviously the cost to go out and get an agency to go and film for you. I've seen you got a stuff, right? It's amazing. Highly polished, highly edited, and no doubt comes with a cost versus you know these other people that say we'll just churn out heaps of lower quality AI stuff. Are you seeing any very big difference between the investment? You think for ads or content? Uh ads, yeah.

SPEAKER_01 10:39

Yeah, I've got a big thing with ads where it's like you need to maximize every element you can. So if you get an ad. So the whole thing everyone thinks like I need to record one ad and that's gonna hit. And that's not the case, right? You need to record 47 ads and then you need to maximize your winners. And you might record like 50 ads, and of those 50, three might take off and hit really well. And then of those three, you need to find ways to remake or remix them.

SPEAKER_00 11:06

Yep.

SPEAKER_01 11:06

Do you know what I mean? It's like, okay, cool, how do I make the same ad with a filter over it? How do I make the same ad in a slightly quicker speed? How do I re-record this same ad saying the exact same thing wearing a different hat? How do I change the background on the same ad so that you know what I mean? And it's like you you maximize the maximum. AI really helps with that, because obviously video editing has changed a lot. Yep. Um, but I always tell people we don't get to decide what wins, the market decides.

SPEAKER_00 11:30

Yeah.

SPEAKER_01 11:31

You know what I mean? So like I don't get to decide, I don't get to decide this piece of content's good, the market decides. We'll do everything we can based on our starter and what we know, our knowledge, yeah, to make sure that it is. But at the end of the day, there's been videos where I thought they were gonna hit and they didn't, and there's been videos where I thought this is no chance and it's taken off.

SPEAKER_00 11:48

And do you find like a lot of people talk like, well, let's go out to market and if you can go go see other people's ads that they've run, right? And what's working, do you use that in your agency? Like, let's go see what works for someone else and try it.

SPEAKER_01 11:58

Yeah, 100%. Market research is step on.

SPEAKER_00 12:01

Yeah.

SPEAKER_01 12:01

Otherwise, you're driving blind. Yeah.

SPEAKER_00 12:03

Yeah.

SPEAKER_01 12:03

Do you know what I mean? It's like if you can see what other people in the space are doing or what's currently working, and a big tip with that as well, if you look at other people's ads, look at what's been running for longer. They don't look at what's launched this month.

SPEAKER_00 12:13

Yeah.

SPEAKER_01 12:13

Because like if they've been running an ad since 2024.

SPEAKER_00 12:16

And it's just shoveling money down the gun out there.

SPEAKER_01 12:18

No, no, no. But if they've been running an ad since 2024 and they've still got it running and it's a good company, there's a good chance that ad is doing really well.

SPEAKER_00 12:25

Yeah. Yeah.

SPEAKER_01 12:26

Good chance.

SPEAKER_00 12:27

Not guaranteed. Yeah. So you've got the marketing agency, you've got the media company, now you've got the AI stuff coming out. What's the thing that people can be doing with AI in their marketing space or media space that's actually going to move the needle for them instead of just running around being busy? You know, because I find myself in that space all the time, like fuck, it's just not getting any like learning and trying to keep up, but not actually getting a result.

SPEAKER_01 12:50

It's very hard to keep up. It's very like the space is moving really quick. Do you guys use ChatGPT?

unknown 12:55

Yeah.

SPEAKER_01 12:55

Okay, here's the first tip. Here's the first tip. Everyone, look at me. Stop using ChatGPT. Start using Claude.

SPEAKER_02 13:02

You told me to use Chat GPT.

SPEAKER_01 13:03

I made that video three years ago. Yeah, but you told me. Three years ago. Yeah. Now I'm telling you now, so you'll probably start in three years because I've producing five minutes. Yeah, it took me three years to start using ChatGPT and you tell me that's listen to. It's the same thing, it's just a different platform. Yeah. So exact same element, same process, different platform. Yeah. Okay. Way more intelligent. But there's a great book called The 22 Immutable Laws of Marketing. Rule number one, or law number one, is it is better to be first than to be better. And ChatGPT was first, wasn't better. Right. Okay, so that's why most people use ChatGPT because they don't know these other platforms exist. Yeah. Clawed by Anthropic, same price, way better platform. More intelligent, better personality, you're gonna get better results. Yeah, right.

SPEAKER_00 13:46

I promise.

SPEAKER_01 13:46

That's the first thing you can do.

SPEAKER_00 13:47

Yeah. What about have you explored much of like Claude code and open claw and stuff? Yeah, yeah.

SPEAKER_01 13:52

Yeah, I'm actually gonna talk about open claw today. Um but that's definitely the future, you know, and and Claude code can tend to maybe freak people out. But if you use Claude, you'll see they've got a co-work function. Yep. You can have it hijack your browser and do work for you. Yeah. You know what I mean? Like literally do work for you. Look, my whole presentation was built by Claude.

SPEAKER_00 14:11

All right, cool. So your whole presentation is built by Claude. So it was just a couple prompts and it was able to actually Yeah, so it actually does the work for you.

SPEAKER_01 14:17

Like it integrates with your computer. So it lives on your computer, and it will create files, and then you can be like, cool, that second slide, I want you to change this. Yeah. And then it will go and grab the file and change it.

SPEAKER_00 14:28

And so to keep up with stuff like that, what do you recommend? Because I think you over what I think I remember something you told me is like you get your team to go out and research a bit of time on AI and they come back to you once a week. Do they still do that? And if you if you found it.

SPEAKER_01 14:38

Yeah, yeah. So I get uh one member of each department, like one member in SEO, one member in web, one member to go and they have to report back to me with what's happening in the space. Yeah. Because the way I see it is if they and we allow time for them. So they're allowed two hours each week. And if I've got eight different people coming to me each week and I spend five or ten minutes with them, I get two hours worth of research in ten minutes. Yeah.

SPEAKER_02 15:03

So that's brilliant. Yeah.

SPEAKER_01 15:04

You know, yeah, and then it's like, cool, look, what's the latest? What's the latest? What's the latest? Um, yeah, I haven't had anything like super groundbreaking come from it, but there's not much that people mention that I haven't heard of before.

SPEAKER_00 15:14

And I think at least the team are out there being aware of it myself, themselves, right? Like, I've got we could train all these guys' companies, and they're the only ones who are using it, and they're not getting their teams to at least go out and go like it with this chat GPT or not applaud, but like getting people comfortable and familiar to get results from it.

SPEAKER_01 15:29

I think you also got to teach your team to like, hey, like this is coming, it's not going away. And you either learn how to use it or you're gonna be replaced by someone who knows how to use it. Yeah, exactly. Do you know what I mean? Yeah, that's the reality. Um, that's the world that's coming. And yeah, I think if you're an employee, you need to like I say this from stage all the time. I'm like, if you're an estimator, put your hand up and a couple of hands are gonna go up. I'm like, God, you need to find a way to make yourself valuable in your business, or you're not gonna have a job in 12 months. Yep. Yeah, so I'm scary. It's 100% true.

SPEAKER_00 15:57

I've seen that and I love to be able to take photos and do your little job scope and then comes back and quotes the job for you, you know, pretty accurate too, right? And we're we were talking to Harry before, and like he's also you've got to also be careful that at the moment, then you just take it as gospel, right? Like, this is the price I'm gonna do, and it missed out something or we haven't gone and thought about other factors. So it's about that will come, but for now it's like cool. This is use it to increase what you do, yeah, but still, yeah.

SPEAKER_01 16:21

I think also people have this expectation of like it's gonna do everything for me all the time perfectly. And it's like, hey man, what if it doesn't 70%? Yeah, wouldn't that still get you back 70% of your time? Yeah, yeah. Do you know what I mean? And it's like you want to do the start and the end, like you do the initial prompting of everything and then just do the checking of everything at the end. Yeah. So then all of a sudden a task that takes you four hours might now take you 40 minutes. Yeah. You know, and then if you're if you've got team members, you can increase the output of your team. Someone who used to spend 40 hours doing this now, only does that for eight hours, and they've all of sudden got 32 hours that are freed up. Yeah, and it can do five times the amount of work. Does that make sense?

SPEAKER_02 16:59

Yeah, because uh like one thing I do I recommend can remember about AI is it's only as good as the questions you ask it, the input you give it, but you still gotta check.

SPEAKER_01 17:09

It's getting it's definitely getting much, much better at that as well. And there's this thing, uh have you heard of reverse pump thing? No. So it's like it's getting so smart now that you can be like, this is everything about me. How can you help me? And like, I can do this, this, and that.

SPEAKER_00 17:22

I did a couple times trying to chain my ChatGPT, but like, hey, tell me how to instruct you.

SPEAKER_01 17:27

So it's like it's kind of like you're asking it what it can do because it can do things that you can't even fathom at the moment. Yeah. And then it'll tell you, and then you're like, oh shit, I can do that. I didn't even think about that.

SPEAKER_00 17:37

Yeah. Okay.

SPEAKER_01 17:38

You know what I mean? Because then it's like it's genuinely only limited by your way of thinking. And then reverse prompting is a way to utilize spans.

SPEAKER_00 17:46

Is there any major things like with prompting? Is there any like tips around how to prompt, like specific things that are going to get you a better result from the prompt? Like, you know, like back in the day, there's all the stuff around like this is your role, this is this, this is this. How much do you actually have to put into the prompt? Do you find so like what's the things that make the difference?

SPEAKER_01 18:04

Yeah, so if you if you do super repetitive uh tasks, like you should build projects into it so that if you train it based on the information that you want it to do that task on. So for example, like we train it on everything that we do over and over again. So if we've been creating a lot of YouTube videos, I got one trained to come up with ideas for YouTube, I've got one trained to write descriptions and so forth, so that each time I don't have to go in and be like, you're a YouTube, it's already in there, it's all saved. Right. Yeah, and then another thing as well is when you're setting the instructions of the project, uh have AI write the instructions. Don't go and be like, you're a YouTube, blah blah blah. Go to open up, open up Claude, open up Chat GPT on the side and say, Hey, I'm creating a project for YouTube this, ask me everything you need. So I always end up with ask me everything you need to know so that it's because they hallucinate a lot. Yep. Hallucinations is just filling in the gaps for so I don't have to come back to you, so I can provide you with information. So I always say ask me anything you're not sure of, no hallucinations. And then come back to you, like I need this, this, this, and that. It's like cool, here one, two, three, four, go. And then you don't get any random data.

SPEAKER_02 19:05

Yeah, so you so it's actually even making your prompting easier.

SPEAKER_01 19:09

Yeah, well, I go to it and make it do its because that's get it to the right, get it to do the heavy lifting.

SPEAKER_02 19:13

Yeah, like that's res vita, is we're trying to make our members' lives easier. That's that's all we're trying to do. You better start though.

SPEAKER_00 19:19

Like a lot of people are still like just oh, I'm not too sure about this whole thing, but and that's where the mindset's coming in, I think, where people are like, Oh, I don't know. Well, I've got heaps of time, and you don't have heaps of time, right, to jump onto this thing.

SPEAKER_01 19:29

You know, yeah, and there's like there's tools like OpenClaw now or um clawed dispatch. Have you ever clawed dispatch? No, I haven't, yeah. Uh tools that basically can work autonomously now, like they don't even need to come to you anymore. They're like, cool man, it's 8 a.m. I better start my shift. Yeah. And then they constantly take tasks because you you need to have systems built into your business so that it can then connect with your project management tool and say, okay, what's the tasks that are due today? All right, that needs to be done. I'll take the task, I'll go do it. It's now at the point where anything done at a computer can be done by an AI.

SPEAKER_00 20:03

Yeah.

SPEAKER_01 20:03

That's no exaggeration. Yeah.

SPEAKER_02 20:05

So people have got a fear around AI.

SPEAKER_01 20:08

Yeah, you could good.

SPEAKER_02 20:10

Yeah, no, no, but like how what could we say to them to maybe just start to look at it a little bit, like just to open their eyes a bit?

SPEAKER_00 20:17

Where can they start learning about it? Like if we're probably the big thing, like you just want to start learning about it.

SPEAKER_02 20:20

Yeah, because they might not be ready to fully jump in for boots and all, but where could they at least look a little like is there any sort of like I know in our last um event where you came up and did a keynote for us and you mentioned about the one there was a program you can buy for 10 bucks or something, and you got to trial all these different ones first if so you could find out what you could do for you.

SPEAKER_01 20:44

Things like that. I think uh there is there's two elements. So one you can go and do the research yourself, like you can go and consume content. Uh a lot of people on YouTube creating content around it. Be super careful. A lot of these big big uh players or influencers, uh they're sponsored. Yeah, they're definitely one without a doubt, yeah, getting a kickback by some of the bigger companies and like, hey, we'll pay you a hundred grand, you tell everyone to use this platform. Yeah, and they're like, cool guys, I only use blah blah blah because it's the best and rah-rah rah and whatever it is, right? That's the first thing. Second thing is like you gotta do. Like you have to you have to try because if you're sitting there and you're consuming the content yourself and I've got six AI bots doing all the research for me, you can't keep up with me. Yeah, you just cannot, it's impossible. So my advice is like just dive in. There's no what's the worst that's gonna happen, right? Like, what's the the worst thing is you're gonna learn how to use a platform and you'll have an experience from it. It's it's fucking fun. Like when you do it, you're like, holy shit, this is very advanced.

SPEAKER_00 21:49

Paradigm shift, right? Once you got it, you're away. Like, I remember when I find it, I was like, yeah, I'm onto this thing now, man.

SPEAKER_02 21:53

It's only three years, but I did.

SPEAKER_00 21:55

We are now Duclaud. Yeah, trust me. Yeah, I'm gonna find that video actually. Anyway, we're looking forward to having you on stage, Robbie. Anything else to share off the group audience? How can we find you? You got the school group, you've got other things you've got going on.

SPEAKER_01 22:06

Yeah, so uh so we share everything we do on the school group. Uh if I had to, I'll plug one channel. Um focus on doing long form content, just sharing experiences for people in the construction space about marketing, AI, and and things you can actually do in your business. Yeah. Um so I'll put the I'll share the link with you guys, you can share with everyone.

unknown 22:25

We'll see.

SPEAKER_01 22:28

Over here. Yeah.

SPEAKER_00 22:29

Alissa. We're gonna fix this stuff anyway. But cool, awesome, Robbie. Thanks so much. We're gonna get ready to go on stage. Appreciate the time as always, mate. And yeah, we'll put the links to Robbie's stuff around there. Thank you for joining us for another episode of the Handle It Podcast. Head over to resvita.com.au to join the handle it with resvita community, like hundreds of people, just like you have done, and gain access to grab free resources, tools, templates, and the blueprints you need to scale. Now you know it's your move. See you inside.