Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time
Program design that actually works. Learn how to build a group coaching program that scales your business, delivers real results for your clients, and frees up your time.
Program Design for Coaches is hosted by Dr. Curtis Satterfield.
I've spent 17 years as an educator and course designer, building over 30 courses from scratch. I now help coaches who are at capacity with 1:1 clients figure out how to scale their business without taking on more hours. Because there's a ceiling on what 1:1 work can do for you, and a group program is usually the answer. The problem is most advice about building one is either too generic to be useful or too focused on marketing and not enough on actually making something that works.
I see the same problems come up again and again. Programs packed with information but missing clear outcomes. Clients who buy but never finish. Launches that flop because the program itself wasn't built to deliver results.
In my under-20-minute episodes, I get straight to the problem and show you how to fix it. You'll learn how to structure your program so clients actually complete it, create lessons that stick, and build something you're proud to sell. Whenever it makes sense, I'll link helpful resources in the show notes so you can take action right away.
Scaling beyond 1:1 can feel overwhelming. There's conflicting advice everywhere, and it's easy to get stuck overthinking your outline, second-guessing your content, or wondering if anyone will even buy it. This podcast doesn't ignore that. Instead, it walks you through the messy and confusing parts step by step so you never feel like you're doing it alone.
My goal is simple. I want to help you build a program that gets real results for your clients. One that creates transformation, builds your reputation, and grows your business through social proof and repeat buyers. From defining your transformation to structuring your modules, from designing your lessons to launching with confidence, we'll cover it all.
If that sounds like the support you need, take a moment to follow or subscribe to the show. It's an easy way to support the podcast and make sure you never miss an episode.
Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time
How Long to Make Your Course: Modules, Lessons, and What Makes a Valuable Course
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You're building your first online course and you can't stop asking: how long should it be?
You've searched for answers. Maybe you even bought a course creation program hoping they'd tell you. But nobody gives you a straight answer.
In this episode, I share 4 course length realities no one talks about - and they directly affect whether your course succeeds or fails.
You'll learn:
- Why the "more content = more value" myth is destroying course completion rates
- What actually determines how much you can charge (hint: it's not length)
- Real numbers for modules, lessons, and lesson length
- Why I can't give you the exact answer for your course - and why that's actually freeing
After 17 years as an educator and online course designer, I've seen what works and what doesn't. The courses that transform students aren't the longest ones. They're the ones that give students exactly what they need to get results - nothing more, nothing less.
I'm Dr. Curtis Satterfield. I spent 17 years as a college professor building over 30 courses from scratch, and I help fully booked coaches build group programs that deliver real results for their clients and scale their business without adding more hours.
Ready to build a program that delivers real results? Book a free Program Roadmap Call and let's figure out the right next steps for you: https://curtissatterfield.com/work-with-curtis/
Note: This episode was recorded under the show's original name, Course Creation for Solopreneurs. The podcast is now called Program Design for Coaches. The name changed to better reflect what's actually working in the coaching space right now. Group programs where the coach is present and involved are what's selling, and that's the direction this show has moved. The instructional design principles in this episode apply whether you're building a course or a group program, so everything you hear still works.