How to Sign Your First 10 Coaching Clients Fast

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. 

https://youtu.be/P_H2U2jxYCQ

I keep seeing the same pattern with coaches who are stuck at zero clients — they spend months building funnels, posting on social media, and setting up complex automations before they ever sign a single one.

Then they wonder why nothing is working.

All of that is the wrong starting point. You don't need a complicated system to sign your first 10 clients. You need a simple one that moves fast and gives you real feedback from the market immediately.

I recently worked with a coach who launched a brand-new program and generated $13,000 in five days — no big audience, no long runway. Just a three-step process that cut straight to what actually matters.

In my latest video, I break down exactly how it worked — the ads, the DM strategy, the sales call framework, and why coaches are spending time on things that won't get them clients at the start.

If you're trying to sign your first 10 clients and want to do it fast, watch this.

Transcript

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I just had a conversation with an online coach that made about $13,000 in five days from launching his coaching program for the very very first time. So this coach had never done coaching before. Even the content he had on his social media was not content that was tailored towards getting coaching clients. And he was able to launch his program and sell at nine spots in a 1.5k program pretty effectively. And what I loved the most about the strategy was it was very simple, very fast to execute. And I'm going to break down the exact strategy that he followed for you in this video so that if you are looking to launch your coaching program for the first time, you can avoid mistakes and just get right to the thing that actually works that will get you sales, and you can get your proof of concept as quickly as possible. And then you can now apply other types of strategies to help you scale this a lot further and a lot quicker. When it comes to launching your coaching program for the first time, if you've never launched it before and you're looking to make as much money as quickly as possible, there are three main things you need to avoid. And the first thing you want to avoid is any strategy that is going to be slow for you to execute or for you to see the outcome from. So people try to do things like oh, posting on social media that takes a long time before you gain any traction whatsoever. That's one. Um things like doing like a massive challenge or like a massive webinar. Yes, we do use those strategies for our more advanced clients, but if you're starting from scratch, it's going to take you a long time to put that together. It's very complex and it's very slow, right? You want something where you can do like two hours of work and then start seeing feedback as quickly as possible. So you want to avoid any strategy that is going to take you too much time. So you don't want to also have like anything that is complex. That's another thing here. You don't want anything that is complex, like a challenge, a webinar, where you have to build all these multiple back-end automations, you have to set up Zoom and so on and so forth. If you're launching for the first ever time, you literally want to keep things as simple as humanly possible, and you want to avoid strategies that are very slow for you to execute, and then you want to avoid strategies where you can't get real-time feedback as quickly as possible. Because when you're launching a program for the first time, you need to get as much feedback from the market as possible. You literally need to have the marketplace be a thing of oh, you do X thing, you get feedback, you use that to tweak some things in your offer and your messaging, and then you go back to the marketplace, you get another feedback, and so on and so forth. So you don't want to use any strategies where you are operating in the blind or in the dark, pretty much. You want strategies where you are able to get feedback from the marketplace as quickly as possible. So this particular person I was talking to, the strategies that they used literally had all these three elements in place. First off, it was very fast, it was very, very simple, although it was time consuming, which is a different conversation. But when you're trying to get your first couple of sales, um, it's okay for you to spend a lot more time executing this. Like you won't scale this system to say a million a month or like hundred grand a month, and so on and so forth. It's good to get you started to get that proof of concept, and then you can now introduce strategies that will allow you to scale. So this system would not scale, but it's very fast, it's very simple, and you get real-time feedback as quickly as possible. So there's two things that you need if you want this system to work for you. First thing that you want to have is you need to exist online already, so you need to have some type of social media presence on either Instagram or Facebook. If you've never posted anything on social media before, you basically want to create a social media account, put up like nine posts, and then just have that be in place for starters, right? That's the first thing. The next thing is proof. So you want to have some type of proof, like you need to have gotten results for either yourself or for other people before you can execute a strategy like this because you need like proof of concept, people need to come to you and see, okay, you've actually done the thing that you're trying to help them achieve. People need to come to you on that mindset, right? So you need proof and you also need to exist online. So once you have those things in place, then you need a simple three-step strategy that involves ads, and I will explain why in a second. DM and then sales conversation. This is literally the only three things that you need in order for you to get your first 10 clients in your coaching program. Why do I say ads? When you're just starting, unless you've built your social media to a point where you are attracting your ideal type of customers, it will be very hard for you to launch through social media directly or through organic if you don't have any way to find your ideal prospects exactly. Plus, when you're just starting, you don't even know what your best customers look like. So if you're thinking of oh, you're going to do like a JV where you partner with people who might have your ideal customers, you don't know for a fact whether that is going to work. Plus, people who do these partnerships they only want to partner with you if you already have proof of concept. If you don't have proof of concept, they are not going to be willing to partner with you. So that's why we say ads first, because with ads, you can pinpoint exactly who you are trying to reach and you can start getting that feedback as quickly as possible. You could launch ads today, and by tomorrow, you know if you're attracting the right type of person, you know if people are resonating with your offer, and so on and so forth. It's very, very quick for you to get that proof of concept as quickly as humanly possible. So you want to basically start with ads very reasonable, very low budget, nothing too crazy, about a hundred dollars a day and start driving traffic. So you don't want to do things like oh, build a funnel or anything yet. You don't want to send them straight to an application as well because they're going to lose a lot of leads. You basically want to get them to DM you on your Instagram. That's the step two. You're running ads and they are DMing you. So the reason why I use DM here or why these clients use DM here is because of the fact that with DM you can get real-time feedback, and it's also very, very simple to execute. So literally, all they have to do is send you one DM, and then you can have that conversation with them, you can try and close them and so on and so forth. From ads straight up to the DM, and it's very simple. You can have conversations with them, you can qualify them, can get real-time feedback, and so on and so forth. So, once they are in your DM, you want to basically have a conversation with these people, and then you now want to have them on a sales call with you. So, why sales calls are not a direct sales page? Again, it is very simple. You're basically having a conversation with someone and trying to get them to purchase your program, and you get real-time feedback, like you actually hear what the market is thinking, you hear what their pain points are, you see if you are getting the right type of person, and that will allow you to tweak your messaging slightly in order for you to get the kind of clients that you want. And if you have say 10-20 conversations, you are going to close five to six people, and that should be enough to give you the proof of concepts to scale this even further with other types of strategy. So, so for the ads, what you basically want to do for the ads is a very simple strategy as well. Like, remember, I'm gonna try to keep this as simple as possible, as fast as possible for you to execute, and so that once you get real-time feedback, you can quickly make iteration. So, you basically want to use like simple text on plain background ads. So, you want to have like a simple black background, blue background, and have text on it. And in your text, you're basically using a direct ad on the text. So, a direct ad is a combination of an offer, calling out your ideal target markets, and a call to action. So, on that text, you want to basically say something like if you are X type of person, I have something that can help you, send me a DM to get more information. You could say something like, I'm looking to mentor three to five people this month to help them achieve XYZ outcome. I'm looking to mentor 10 nurses to help them start an online business. If you're interested, reply me the word X for more information. And with this, you can just call out specifically who you're trying to target, have those type of people DMing you, have those conversations with them, and then likely convert these prospects into paying customers by the sales call. Direct ads, and like I said, you can tweak this based on lead quality. So if you see you're attracting the wrong type of person, you can get even more and more and more specific with the kind of ads that you are running. Like this particular client was telling me that he was using a type of messaging before attracting the wrong type of people, and he tweaked his messaging slightly and it was attracting the right type of people. One last thing I didn't have in my notes here that just came to mind right now is you also want to attract the top three percent of people who are ready to buy now. So, like every market has a pyramid. Let me see if I can draw that out for you. So you have a pyramid here where three percent is ready to buy now, you have about another seven percent, I think, that is looking for solutions. You also have like about a 30% here or so that needs convinced. I'm not sure this is accurate, by the way. And then you have like 30% that will just not buy from you, and they don't have a problem, they don't even know they have a problem, and so on, and so forth. The more you appeal to these different pools of people, the harder it is for you to convert these prospects. So it's going to be easier to convert these people than than these people, than these people. You basically want to start from the top here when you're just starting, you want to appeal to these three percent of people that are ready to buy now. So it means in your messaging, you're not going to do stuff like call out pain points or call out things that are not directly calling out exactly who you want to target. That's why you're using direct ads here, literally, because you're trying to get people who are looking for a solution right now. So you're saying stuff like I'm looking to mentor 10 people to achieve X outcome. If you are interested, DM me the word X, and you're going to get a bunch of DMs from that. And the more DMs you get, the more you can filter them out, the more you can qualify them, the more you can tweak your messaging slightly to get as many people as possible DMing you. So now, once they DM you, your only job once you DM you is to try and qualify them. So, again, you're going to get a lot of people who would not respond back, you're going to get all kinds of like random messages, it's very, very stressful, but it's worth it just because you can get that real-time feedback and you can execute this as quickly and as simply as humanly possible. So, strategy is not easy, but it's very simple. Like, don't mix up the two. There's a difference between something that is easy and something that is simple. And this strategy is not easy, but it's very simple. So, the two jobs here is to qualify them, see if they are a good fit, and then you basically want to ask them to book a call. So, I got this from Omozi, and when you're qualifying someone, you're looking at if they have the budget, if they are the authority, meaning do they have a business partner, do they have a spouse, can they make decisions on their own, and so on and so forth. You want to see if they are in need, do they even need the thing that you're trying to sell to them? They want to be able to identify that in the DM, and then time when or how soon are they looking to get started? You want to qualify these people. So the questions you will have in an application normally are the same questions you would ask literally inside of the DM and qualify these people in the DM. And you see they are qualified, you want to now invite them for a call with you, and then on the sales call, you're basically trying to establish the need, see if they have a problem you can solve, show them your solution and handle objections. And if you take like 20, 30, 40 calls, you would get your 10 sales, you will have your proof of concept, and then you can now go higher to more complex strategies like oh, you can now have a VSL funnel and have an application and start using different kinds of ads and so on and so forth. But ideally, you want to milk this for as long as possible so you can really dial in your messaging and everything before you now go to doing more complex things, like oh, running ads to more like using like video ads, using complex funnels and so on and so forth. Now, one key thing to note here as well is most people think when they launch a system like this, they are meant to get all their sales in this launch cycle, and that is not the case, and that almost never happens for any type of business. So, usually, when you launch an offer like this or you launch a business like this, let's say this is zero and this is 100, how far you are going to move in your launch is only about like 10%. Where majority of the sales actually come in is from 10 to 100, and that comes in the optimization. And so, the most important thing here is not launching the system. That's why we are trying to get the launch out of the way as quickly as humanly possible so that we can start optimizing. Every other type of way to launch your program, it takes time for you to launch. So, when it comes time to actually optimize, you are not willing to do it as much just because it takes you so much time to build. Imagine you spend like two months, for example, building a challenge funnel, and then you get zero sales, it's going to take you another two months to implement all the feedback that you've gotten. That just frustrates you, really. What you could do in like two weeks will take you six months to get your first sale when you could have gotten your first sale in like two weeks or like three weeks. So, you genuinely want to have a system that lets you launch as easily and as quickly as possible, and then spend all your time in the optimization phase. And once you're in the optimization phase and you have a very simple system, you can easily make as many iterations as you want on the system until you get the outcome that you desire. This is the exact strategy this client use, and I'm sharing this with you just so that in case you have a coaching program and you want to launch for the first time, you can use something like this to get the ball rolling as quickly as possible. Get all that feedback, have those conversations, and then you can easily be in a place where you've gotten your first 10 or so sales, and then you're ready to scale this a lot further. So that's basically what I have for you in this video. If you have any clarifying questions, you can let me know in the comments and make sure you like and subscribe. And yeah, thank you so much for watching the video and see you in the next one. Bye.