I Scaled Two Coaches to $100K in 30 Days

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. 

https://youtu.be/P_H2U2jxYCQ 

Two of my clients were stuck at $30K a month.

Their offers weren't broken, and they weren't bad coaches. They were stuck because they were trying to fix everything at once — new funnels, new ideas, new strategies — instead of fixing the right thing in the right order.

Within 30 days, both of them crossed $100K.

What changed? We stopped guessing and started identifying the actual constraint. For coaches stuck at that level, it's almost always marketing. Patch that first, and everything else starts moving.

We patched the leaks in their funnels, added the follow-up systems they were missing, and scaled their ad spend — no offer changes, no new programs, no reinventing the wheel.

I broke down the exact process in my latest video — what we did, in what order, and why most coaches stay stuck because they're solving problems in the wrong sequence.

If your revenue has been flat for months, check the comments for the link.

Transcript

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We had two clients come to us making 30k per month, and my company was able to scale them to a hundredk plus per month in less than 30 days. So if your revenue numbers have been stuck at a specific number for the last few months, if you feel like your revenue has been going sideways month over month, in this video I'm going to explain exactly what we did to increase the numbers for these clients and scale them very quickly. The first thing you need to understand when it comes to scaling any business is how to scale a business is simply by removing constraints, right? So let's say you have your business like this, and just imagine like this is like some type of some type of river, right? And you want to scale this business further. The only way you can scale your business is if like you put in 10 units of inputs and you're getting 10 units of output on the other side. Now, of course, there's no way this is going to happen because you can't have a perfect system. But what you find is in multiple businesses, say you can only put in 10 units and get out five, and this is a point in which you're scaling your business exponentially, and you just know that you need to keep putting in more inputs to get out more outputs on this side. So if you want to scale this business, for example, say you put in about 100 inputs and you get 50. So where a lot of people are stuck is they have some type of blocker, right? They have this thing here that is blocking them from getting as much output on the other side as possible. So if you put in say 100 units, you're maybe getting about 20 units back. And if you want to scale your business exponentially, you have to find ways to remove this bottleneck, remove this constraint so that every single thing can flow within this ecosystem, and that will lead to a point where you're actually scaling your business exponentially. So think of it like you have a pipe and something is blocking that pipe and preventing water to flow from point A to point B. So if you want to scale your business to the next level, you have to remove these blockers at every point in time, and these blockers are called constraints, and you'll find them in multiple different areas of your business in your marketing, in your sales, and so on and so forth. Where a lot of people make mistakes is there is a sequence to fixing these constraints, and you have to fix them in the right order, you can't prioritize one thing before the other thing, you have to fix them in the right order. The reason why I say that is let's use the pipe example again. Let's say you have a pipe that flows like this, right? If you have a blocker here that is preventing your total units of 100 to come here as 100 units as well, there's no point fixing constraints that are here or here or here or here because it doesn't really matter because water is still not going to flow through this pipe unless you remove this major constraints or major bottleneck here. So there's no point in you trying to say, Oh, we want to try and fix anything until you've fixed these major constraints that you have here. So you have to fix this in sequence, and this is where a lot of people make mistakes instead of them to spend time fixing the thing that is most forward thing in the funnel or in their process, they are fixing things on the back end that don't even matter yet when they haven't cracked the thing on the front end. And in order for you to scale your business, you literally want to identify what this constraints are, identify what this bottleneck is, and then prioritize that thing for the first four hours of your day. So I'm sure you heard a lot of people say this people like Omozi, Ravi, and so on and so forth. You have to create a system where you are able to obsess over that one constraint during the first four hours of your day, literally, when you have the most energy, and you want to obsess over that constraint until you fix it. And once you fix that constraint, you go to the next one. Once you fix that one, you go to the next one, go to the next one, and so on and so forth. And the more you do that, the more you'll be able to get more for what you put in, and you just know, okay, if I want to get 500 units from this system and I have my system converting as let's say 50%, I'm just using this as an hypothetical statement. You know, you just need to increase this to 1000 and then you're good. But I'm sure when you increase this volume to 1000, new constraints are going to come up that you need to fix in order for it to still maintain the same flow throughout the entire pipe. So you really, really want to make sure that you fix this in sequence and not just fix this randomly. Now, where a lot of people get really caught up with this is when you find that you're good at something, you always want to delude yourself in some type of way. So always identify that as the constraints. Like me, for example, the thing I love to do the most for my clients is actually delivering the service because we have it done for you service. So, in my head, I'm always thinking the problem with us not scaling to the next level is not getting clients good enough results, even if client results are pretty good right now, and that's the thing I always assume the constraint is when in reality that is not the case, at least for my situation right now. So, if you're someone who is good at marketing, for example, you're always going to assume marketing is the constraint of your business. If you're someone who is good at sales, you're always going to assume sales is the constraint of your business. If you're someone who is amazing at fulfillment, you always assume fulfillment is the constraint of the business, and that is not always the case because let's say, let's use an hypothetical funnel, for example. Let's say you have a 20% opt-in rate on your funnel, and then maybe you have like a 60% show-up rate, you have a 30% close rate, and then you're maybe getting like 5% dispute rate from people. Now, anyone who is really really good at closing deals, like you love sales so much, it will amaze you, but they would rather spend all their time and energy trying to get these close rates to 35% instead of trying to maybe say increase their opt-in rates for it. Let's say this was 10% before, increase their opt-in rates to 20% and literally double the entire revenue of the business. Because if you go from 30 to 35 percent here, that doesn't mean you're going to scale, um, you're going to make less money than if you just double your opt-in rates, for example. They'd rather spend all their time and energy trying to go from 30 to 35%, and that's exactly what I experienced in my business too, as well. Like instead of me to actually focus on okay, this is the actual constraints of my business. In my head, the problem is always with fulfillment. So, okay, how can we get clients better results or how can I squeeze more from this funnel here? And in reality, there are many other things I could be doing for my business to actually get more revenue for my clients and then for myself as well. And it's crazy because I've dealt with this for years. I consider myself a new being business. I've we've been doing this for the last three years now, and I've dealt with this like over and over and over again, and I have to keep relearning this lesson over and over again because it's literally just confirmation bias, like these are things that you already enjoy doing, and anything that happens in your environment, any signals that you get, it will just automatically move you to think, Oh, this is the problem, this is why I need to spend my time trying to fix, and then you just obsess over fixing that thing. When in reality, that is not the actual constraint of the business, that's not the thing that is holding you back right now, and it's also pain avoidance because you find the things that you enjoy doing easier to do, like you need less activation energy to actually do those things. And if you try to solve a problem that you don't enjoy doing as much, it's a lot more painful than just doing the thing that you know you enjoy doing. So people try to avoid pain as much as possible, and that is normal in human nature, and that is why you find that instead of you just focusing on what is the actual constraint of the business, you are spending your time obsessing over things that are not the actual constraints for the business. So if you are making 30k per month from your coaching business right now, most likely the constraint is always going to be marketing, like genuinely. If you remember from earlier when I said you have to try and fix your constraints in a sequence, let me show you the example I gave you earlier where let's say you have like some type of pipe, if you have a constraint here, right? There's no point in you trying to fix constraints that are here, here, or here, literally. So, in a coaching business making 30k a month, the constraint is going to be marketing because when you are making 30k per month, there's a lot of things that are missing from your marketing system. And first of all, you're not even getting enough leads for you to do anything tangible or for you to get data as quickly as possible in order for you to scale. And we found this to be the case over and over again for the clients that we've worked with. The two examples I shared earlier, these clients were literally making 30k per month. Both of them were spending about 2k per month on ads, they add a bunch of leakages in their funnel, and the only thing we literally did was plug the old and make sure we fixed all the leakages and then quadruple their ad spend in a very short period of time. And that's literally how we're able to scale them to 100k plus per month as quickly as possible. So if you're making 30k per month right now, the issue is always going to be marketing because right now you probably don't have tracking systems in place, right? You're not spending enough money on ads, you're not testing enough creatives, you're not sending emails, you're not sending texts, you're not maximizing every lead, and so on and so forth. So if you notice that all of these problems are most likely marketing problems that you can fix, and once you fix these marketing problems, you'll find that you genuinely just scale the business as quickly as possible. And honestly, I'm saying this because I've literally experienced this with two clients right now where they came in making 30k per month. I know I've said this over and over again, and the only thing we fixed in their business was we didn't change the offer, we didn't change anything, we just fixed the marketing problem. And they literally went from 30k per month to 100k plus per month as quickly as possible. Now, at 100k plus per month, something else might be the constraint, and then we are going to figure that out and then scale them to 200k, 300k plus per month as well. And I found that the thing that always kills people when it comes to this, especially those people who are very good at marketing, is when you're at 30k per month and you're trying to scale and obsess over marketing, you shouldn't try to do something new, right? You shouldn't be launching a new funnel or launching a new initiative. You should just try to scale what has gotten you the 30k per month. So we made this mistake recently for a client where she came in, she was using like DM funnels, like she was running DM ads and she was doing about 20k per month. Granted, things were not going as well as they used to before, so she was making less revenue than she used to before. And instead of us to just scale the current funnel that she had that was working, that has been working for her for the last two years, because like we personally love to obsess over fulfillment. We tried to launch a challenge funnel for this client, and it didn't work out as well as we wanted. And we spent all this energy and time for a challenge funnel that didn't work as well as we'd hoped. When we could have just spent way less time and just scaled the current funnel that she had and gotten tremendously higher results for this client. So that's what I mean by you don't want to do something new, you want to do more of what you're doing, and what that looks like 100% of the time is just fixing the leakages in your funnel and scale your ads and do more creatives, and then if there are things that are missing as well from your funnel, you want to add those things that are missing, so add missing elements. If you do these four things, I don't see how you don't scale the coaching business to 100k plus per month if you're already making 30k per month right now, because we've literally experienced this for clients over and over again. When I say fix leakages in your funnel, let's use a webinar funnel, for example, just so this is as like visual as possible for you. Say you have a webinar funnel and you have an opt-in rate of 10, right? You have a show up rate of 15, your close rate is like 2%. Like there are so many leakages in this type of funnel, and you want to ask yourself, okay, which of these metrics are the easiest to double, right? In this case, it's likely going to be your show-up rate. It's very easy to double this to like 30% or so. And if you fix that, you have a 30% show-up rate, you make more money for the same number of leads. And what I mean by like plugging holes into the funnel is let's say you don't have like a pre-webinar automation, you don't have a post-webinar automation, you're not leveraging SMS, you're not leveraging text, and so on and so forth. Anything, any best practices that you're not doing, you want to basically plug those holes and then now scale your art spend and scale your creatives. Now, what most people would say when you tell them to prioritize these things is, Oh, I'm so overwhelmed right now, I don't even have time for this, and so on and so forth. So, how to fix that is again, if you look at the pipe that we drew before, marketing is usually in front here, sales is here, and fulfillment is here. So, if you feel like you're currently overwhelmed right now and you don't have time for anything, you want to look at the things that are way back in the constraints, like in the constraint cycle, pretty much, and hire people to help you out with those things so that you can free up your time to come and focus on the current constraints of the business, and it's usually fulfillment. So, maybe that looks like hiring an additional coach to assist you, or that looks like having an assistant to do like all your customer support and stuff. Literally, just doing that alone would save you a lot of time that you can now come and invest into marketing. And if you do that, honestly, I don't see how you won't scale your business. Now, if marketing is not really one of your strengths, first off, you can choose to learn how to do it yourself, that's totally fine, or you can hire an operator that would come in and just own that channel, like like our clients do for their businesses. But that doesn't mean you still spend less time on marketing because honestly, at scale, there's just more things to do, and you find that you're spending your time filming ads, doing more research, like implementing certain things that will tell you to do, and so on and so forth. So, you still need to dedicate that time to scaling your marketing, even if you have an operator in place, and that's one of the mistakes people make. Like they hire like someone to do the job and then they forget about that thing completely. And that shouldn't be the case because at scale, there's more to do, you are just doing more high leverage things as opposed to doing like the things that in the weeds that having a team would help you fix or help you implement. So, I hope you found value in this video. If you like the video, make sure you like and subscribe. And if you have any questions, you can leave a comment for me down below. And thank you so much for watching the video, and I'll see you in the next one. Bye.