$508,488 In 8 Days Challenge Funnel Breakdown

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. 

https://youtu.be/P_H2U2jxYCQ 

I keep seeing coaches run challenges the same way.

They put up a landing page, run some ads, and hope people show up ready to buy.

That’s why most challenges flop.

A real challenge launch has layers most people never see.

The funnel is just the surface.

Underneath it, there’s a system.

It shows how leads are warmed up, how urgency is built, how applications are handled, and what happens when things go wrong (like ad accounts getting restricted mid-launch).

We recently ran a challenge that did $508,488 in 8 days with a 70% cash collection rate.

$30K in ad spend.
179 challenge tickets sold.
66 high-ticket closes between $6K and $10K.

In this video, I break down exactly how it worked.

I go through the webinar funnel that drove sales, the text strategy that kept attendance stable when ads became inconsistent, the email sequence that warmed buyers up over 30 days, and the application system that brought in over 100 high-ticket leads.

If you’re planning a launch in the next 90 days, watch this before you do anything else.

Transcript

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We just concluded a 500k launch for one of our clients, and in this video, I'm going to break down the exact funnel that we used to do $500,000 for this client in just eight days. So, just to show you some proof of this, this is like screenshots of payments from our GHL dashboard. Um, this is the breakdown of the numbers. We collected about 371 grand in cash, and then about 500,000 of that we will come from like revenue, and this is about 70 cash collection rate, which is very good. We sold about 66 spots in the program. It was a 6k program and 10k program. So people add the option to pay that 6k or 10k, and we sold 66 spots in the program. We sold about 179 tickets for the challenge. We spent about $30,000 on ads, and yeah, it was a really good launch. I'm just going to break down the funnel that we use in this video. Yeah, so step by step, this is literally all the elements of the funnel that we use. I'm just going to break it down one by one. And if you want me to send this to you, by the way, it has literally every single asset that we use for this launch, it has it inside of it. Just DM me on Instagram, and I'll get you this database that has every single thing, like all the copy that we use, literally everything, can be found in this database. But I won't go into the weeds of every single one of them here. I'm just going to show you high-level how everything works, and you can just take lessons from this to implement for yourself. So, first off, this was a challenge funnel, and the way we do challenge funnels, although we do it in other ways too as well, but the main way we do challenge funnels is to sell the tickets via a webinar. So we run ads, we do social media promo and we do email promo as well to a webinar funnel to get people to opt-in for a webinar. So we have the opt-in page, thank you page, and replay page. That's pretty standard. And then one thing you will notice here is webinar text blast. One of the things we had issues with during this launch is we could not spend as much money on ads as we wanted to because we had issues with Facebook. So we had to find creative ways to still increase the volume on our webinars that we had. So we had webinar text blasts on the last webinars that we had to the entire list to try and get them to join the webinar, and we just sent them straight to the live room of the webinar just to maximize people who would show up to that webinar. So that's one thing that we did to really really maximize the number of webinars attendees that we had so we could sell as many tickets as humanly possible. Then once they purchase tickets from the webinar or once they opt in for the webinar, the usual standard thing is the pre- and post-webinar automation. So the pre-webinar automation is just providing value, reminding them to show up to the webinar itself, and then post-webinar automation is trying to get them to purchase the program. So you can see here we have two webinars per week, by the way. We had one webinar on Thursdays and another one on Sundays, and we just have follow-up here, trying to get them to buy the tickets pretty much. The next one is the challenge promotion itself. So usually how this works is we keep doing webinars, and then when we are one week before the challenge starts, we start promoting the challenge directly to as well. So our warm audience. So we had promo going for the challenge on social media, we had promo on our email list. So we're promoting these challenges on our email list too as well. We had promo going on our previous Telegram groups, all the groups we've had for previous challenges that we've done, we were also promoting the challenge tickets in those groups, and we had specific messages going out to those people to try and convert them to purchase the challenge tickets as well. And then we had what we call the get challenge ready QA. So this one was a new thing that we just added, and the concept behind this is every single person that I've bought tickets, every single person who hasn't bought tickets, we invited them to a QA to prep them for the challenge. So either upgrade to VIP or upgrade to VIP premium. So this one worked really well to get more upgrades, to spend more time with them before the challenge starts, to provide some value and to convert those who haven't purchased challenge tickets yet. So that was a really good one that we did. Then we had a text blast again to every single person to try and get them to purchase tickets, and then on Monday, on the day of the challenge itself, one thing we also did was to give people access to tickets for free, especially those who are inside of our community. So we had like a discount code that we shared with them to get access to the challenge tickets for free. If they wanted to buy VIP, they had to pay, or they wanted to buy VIP premium, they had to pay. But for the general admission tickets, we gave them free tickets pretty much on the last day that was on Monday when the challenge was going to start itself, and then we have like the usual like challenge sales page, checkout pages, thank you pages, and so on and so forth. So, next thing here in terms of this funnel that we used is the challenge automations. So the first thing you will notice here is what we call indoctrination emails. So these are emails that pre-sell the challenge before it starts. So you don't want to just sell tickets to your challenge and then not send any emails to your challenge buyers before the challenge starts, pretty much. So you want to indoctrinate these people by addressing the objections, breaking limiting beliefs, and sharing testimonials and proof, or giving them reasons why the opportunity or the vehicle we are going to sell them on during the challenge is the best option for them. So indoctrination emails are extremely important. So we're sending two emails a day for 30 days straight. And the reason why it is even more important to do this is because usually for your challenges, you're going to have a 40-day promo cycle or like 30 days of promo. So if you sell tickets to someone 30 days ago, you need something going out to them to warm them up before the challenge starts. So that was literally why we did this. And indoctrination emails here was very effective for that reason. So we sent two emails a day for like 21 days or 30 days straight, and we did the same thing on the telegram groups. So you know how when someone purchases the tickets, they are going to join a telegram group. We did the exact same thing on that telegram group too, as well, to get as many people as possible to get warmed up and get hyped up for the challenge. And then we had the usual email and SMS automation for those who purchase tickets, those are just normal reminders. The mistake people make is they only do the reminders, they don't do indoctrination emails, and you're going to lose an opportunity to warm people up before they come to the challenge itself. So we had usual abandoned card sequence for people to purchase tickets if they abandon their cards, and then we had the usual upgrade to VIP sequence too as well, an upgrade to VIP premium sequence. We also had indoctrination SMSs going out, just something to hype them up and get them excited to attend the challenge. And then we had the normal abandoned card sequence, and then we had post-challenge follow-up. You can see there's a lot of moving parts when it comes to doing the challenge. It's just one of the things with doing challenges. There's so many moving parts, and it can get very complicated. But the good thing is once you build this once, you can basically rinse and repeat the same thing over and over again, and you can keep doing like insane numbers when it comes to challenges. So the rest of this is just reminders for the different sessions that we had, and then post the challenge follow-up to try and get them to join the program. Now, we also had a workbook. We had one workbook for all five days. That was a very good thing to help them implement what we were teaching during the challenge, and it also gives them an incentive to join the telegram group because we are like, if you don't join the telegram group, you're not going to get the workbook. And telegram group is really, really good for the follow-ups because follow-ups are very important if you want to squeeze more cash once the challenge is already completed. Then the application process, the application process we had was very unique. We ask people to apply, and then once they finish applying, we don't send them the approval immediately, we wait like 45 to 45 minutes. We tell them we are reviewing their application, and then once they are approved, we send them an email, and that email comes with a badge. Let me see if I can find that badge for you. Yeah, it's not here. So that email comes with a badge, and then we ask them to screenshot the badge and post it in the telegram group so everybody else can see that they have been approved, and this creates insane FOMO for people to apply. We had 179 tickets sold for this challenge, and we had about hundred plus people apply for a spot in the mentorship, which is insane, by the way. So that was a really, really good way to get people to apply. There's insane FOMO. People are dropping their badges in the chats. People are asking when am I going to get approved? When am I going to get approved? Can I please get approved? When they get approved, they immediately screenshot the badge, they put that badge inside of the Telegram group, and it just creates this insane FOMO for everyone to go and apply for a sport in the program. That was a really, really cool thing that we did here. Badge is not here, unfortunately. The rest of this is just the mentorship checkout page, thank you page, upsells, and so on and so forth. Pretty standard stuff. So again, there are many moving parts with challenge funnels, but once you crack them once, you can basically rinse and repeat it over and over again for you to really really skill with this. If you want me to send you this database, just DM me on Instagram and I'll send it over to you. And you will have literally all the assets that we use for this launch at your fingertips. So thank you for watching the video. If you have any questions, you can always reach out to me to answer any questions you have. And yeah, I hope to see in your next one.