How I Made A Coach £536,242 in Only 3 Months

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. 

https://youtu.be/P_H2U2jxYCQ 

I keep seeing coaches stuck in the same pattern.

They launch an offer, get a few clients, then spend months wondering why the leads stop.

The problem usually isn’t the offer or pricing.

It’s the lack of a system.

Most are running random activities and calling it a business. So every month feels like starting over.

I recently worked with a coach in that situation.

Leads were inconsistent. Revenue was unpredictable. There was constant pressure to find the next client.

Three months later, we generated £536,242 and added 250 new customers.

We didn’t reinvent anything.

We built a simple system that runs on data, tracking, and consistency.

I break it all down in this video, including why most coaches slow their growth by changing things too early.

Transcript

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This is going to be a very detailed breakdown of exactly how you can start seeing predictable clients inside of your coaching business. So if you feel like you get clients this week, you don't get clients next week, you are really struggling to get the volume of clients that you want to see in your business. This video is going to explain to you the exact system that we use to help our clients get predictable clients in their business every single week. So this is an example of one of our clients. We started working with this client in December, and from December to March, which is about three months, we were able to get this client 250 new customers, right? And we made over 500,000 pounds for this client. And prior to when we came on, this client had only gotten 200 customers lifetime when we came on, and in just three months, we're able to help these clients get 250 customers, make about 500,000. It's a 2k-ish program. Client is very, very happy with this. So this video is going to break down the exact process, how we think through things of how we were able to help this client basically double her business in three months, and how we are looking to continue to increase that by building a very predictable client acquisition system. So for any system that you see, I'm sure this is not the first time you're seeing something like this as well. It certainly is not my first time. Any system that you see has five main components. So client acquisition is a system, it's a combination of different things that make a system from when someone finds you for the first time to when they actually pay you money to become your client. So in order for you to create a predictable client acquisition system, you first need to understand how a system works. So a system typically consists of the input that is what do you put inside of the system, the process, what are the series of activities that you take these inputs through in order for you to get the output? And then there's feedback. So what feedback are you seeing in the outputs that you can use to improve the input? And then there is the environment, which is which environment is this system operating within. So we're going to break down each of these elements and we are going to discuss it in detail just so you know exactly how to have your own predictable client acquisition system. So where most people fuck this up is they have broken inputs, meaning they are not putting in enough volume into their business, and they are messing around with the process, messing around with the output when all they need to do is just increase the input. So if one of these things are messed up, you're not gonna have a winning system. Every single thing needs to be in place in order for you to have a system that actually works and it have a system that actually produces clients. For example, if your input, your process, your output, your feedback is perfect, but you're not in the right type of market. Say you're in a market that doesn't work well with cold traffic, or you're in a market where you're not solving a painful enough problem, then you're also not going to see results from your client acquisition system. So every single thing needs to be firing on all cylinders before you can see any form of results from this. So keep it at the back of your mind that you want to have good inputs, you want to have a good process. Your output is basically the results that you get the number of clients you get, the number of calls you book. Your feedback is how you take the data that you get from the outputs, and you're going to plug that back into the inputs to make your inputs attract more people that will get you better output. And the environment here is the ecosystem in which your business operates in. So let's start with the inputs. So the first thing when it comes to inputs is you need to understand that when it comes to getting results inside of your online education business, the system is not linear, right? Most likely you're not going to put in one unit, right? And get back one unit on that same day. The system is not linear, it's not two times two equals four, it's not two times four equals eight, right? The system is exponential, right? And it is non-linear as well. So two times two could equal four for three months, and then out of the blue, right, two times two can equal 64. That's how like data just works, and that's how the system works. So let's say, for example, you have 30 calls and you're looking for a 20% close rate on those 30 calls. You could literally take your first 20 calls and have zero close rates and then close your next 10 back to back, and then all of a sudden, you have a 30% close rate. So, where most people mess up is they start running their system, they put in a reasonable amount of input, and because they expect the system to be linear, they stop certain activities too early, they shut off the ads, they kill the ad spend, they start messing around in their ads manager, they start changing their VSL or their funnels and so on and so forth, and they don't wait just long enough to actually have a valid data set. So that is extremely important because the system is non-linear, things are going to happen sporadically, you're not going to be able to control when things happen, and when that happens, if you shut things off too soon, then you're just not gonna get the results that you want. So it's important to put in enough volume in your system, but it's also important to understand that even if you're putting in volume, it's not linear, so you need to wait until your data is valid before you can take any actions that might change things, and one very easy way to implement that rule is by using what we call the 72-hour rule. So I got this from Jeremy Aynes, and the idea behind the 72 hour role is you just wait 72 hours before you make any change inside of the business so that you can wait long enough for things to look good for your data to play around to act non-linear in the way data normally is before you make any changes, pretty much. So, first off, the key points here is you need to put enough volume in the system, your system needs enough volume, and even if you're putting volume, the system is not linear, so don't expect to see results like ASAP. Things might take some time, you might not close your first 10 calls, and then you will close six calls back to back. That's just how the system operates, and the 72-hour rule would really help you implement like patience into how you optimize your predictable client acquisition system. The next thing is the math, so you need to make sure that you're reverse engineering the math for your business. You want to know how many clients you want to get, and then reverse engineer that until you get to the point where you're putting in the right type of inputs because one of the reasons why people do not get the results they want is they're just not doing enough volume, plain and simple. If something is not working, you're not signing clients as much as you thought you could sign clients, it just means you're not putting in enough volume, and the more volume you put in, the more likely it is that you would get the result. So you want to work out the math. So let's use a webinar funnel example in this case, and working out the math also is very similar to KPIs. There's no way you can work out the math if you don't have like good KPIs. So let's use this now. These are KPIs for a webinar funnel, one to three percent click-through rate, zero to one dollar cost per click, 15 to 25 percent landing page opt-in rate, five to ten dollars cost per lead, 20 to 35 percent show up rate. This is show up rate right here, five to ten percent close rate, and then post webinar close rate about two to five percent so as well. So let's say you want to get your business to a place where you're predictably bringing in 20 clients a month, 20 clients a week gets you 80 clients a month. So let's say you want to get 20 clients a month, for example. So 20 clients a month that pay you five thousand dollars, you want to scale your business to 100k per month. So the first thing you want to do is reverse engineer the math so you know exactly how much volume you need to put into the system for you to see any tangible results with this. So let's use this as an example. So even for your 5% close rate, you want to close 20 deals, so that's going to be 20 divided by 5%, 20 divided by 0.05. I suck at math, so I'm going to have to use a calculator. Let me open up that on the sidebar here, and we're gonna do 20 divided by 0.05. So if you want to get 20 clients a month, it means you need to have 400 people at the minimum who are going to be live on your webinar for that entire month. So out of those 400 people, let's work out the math on how many people need to register for the webinar. So let's say you have a 25% show-up rate, that's 400 divided by 0.25, and that is 1600 people. So if you want to get 20 clients a month, 1600 people need to register for your webinar. So, how much would you spend on this? Say you have a cost per lead of 7.5 dollars, for example. Let's use 1600 times 7.5, that's $12,000. So if you want to get 20 clients a month, literally all you have to do is spend $12,000 on ads, aim to get $1,600 leads, and let everything else just fall in line. So, this is how you improve your input. So, once you have enough inputs into your system and you validate all your metrics, you have your metrics in KPI or in KPIs that are good enough for you to scale. You want to increase your input as much as you possibly can to continue to squeeze more out of that system. So that's that for input. Now, in terms of funnels, now in terms of funnels, this is a big, big role in the marketing space. Everyone knows that right now there's only about three percent of your buyers that are ready to buy right now. I can't remember the remaining brackets, I know there's many other brackets right here, but only about three percent are ready to buy right now. So, if you don't have some type of funnel in place, if you're just selling your stuff via a website, if you're selling your stuff via the link in your bio and so on and so forth, you're missing out on a lot of money because you're only going to get a fraction of these 3% of people, nothing more, nothing less, and you're not even going to get them fast enough because you don't have a cohesive funnel to take someone from never having heard from you before to getting to a place where they can purchase from you, it does take time too as well. So you're only operating in this very tiny, tiny fraction of the ecosystem, and you're only going to get one tiny pie of this, and that's if you're really, really good, right? However, if you have a funnel in place, you can collect their email first, and then you can reach out back to them via follow-up. You can convert a lot more people because you are going to be able to educate them of your process, they're going to educate them about why they should trust you, you're going to educate them about your product, and you're going to educate them about their problems. So, explain to them why they are experiencing the problems that they are currently experiencing. So, this is the only way you can tap into this remaining 97% of people who do not want your product right now. So, a funnel is very important for that, and then you're going to want to do authority at skills. So, this just means, like I said earlier, getting people to convert from cold to sold as quick as humanly possible by putting in their front education about why you're the best option for them, explaining to them their problems more than anybody else can, having a very dialed in process where you explain to them how your own process works, and then teaching them why your products is the best product in the marketplace. So I love webinars because that's what we use for our clients, because it has baked in urgency with it, meaning that there's a start time, that the end time people actually genuinely want to consume it, they want to show up because it has like all these other factors paired with it, and then you it also has high consumption, so you're going to get a 25% short rate, like I said, and majority of them are going to watch the entire webinar to the end. Maybe about 80% would watch it to the end, and then you can pitch, and then you can get 20 people to actually book a call with your team. So that's basically how that works. And then the final thing I have here is in terms of process, is in as much as you're putting volume in the inputs you're making, you also want to have volume in the process you're doing. So think about this client, for example, we are doing a weekly webinar, we're sending daily emails to the email list, we are blasting them via SMS, we are blasting them via ads, doing retargeting ads, hammer them campaign ads, and so on and so forth. We have long indoctrination emails that go out to these prospects once they join the list, and then we are adding setters and closers to as well. So for that, even squeeze more out of this deal structure. So you need volume in your process as much as you need volume in your inputs. It takes a lot of work to see any substantial results in this space. So it is extremely important that you pay attention to putting in volume inside of the process so as well, and then the output here is pretty straightforward, pretty simple. Your cost per acquisition, your row as the cash collected, and so on and so forth. One quick tip if your output is in KPI, let's say your target CPA is 300 to 350 pounds per week, and you're getting good CPA, you're getting good ROAS, you're getting good cash collected. There's no need for you to mess with anything else before that. So, where most people make a bunch of mistakes is your CPA is already great, your ROARs is already like killing it, and you're still messing with the opt-in pitch on the back end, you're still tweaking replay emails here and there, trying to squeeze more from your replay, and it just doesn't matter much because you're in a very, very profitable place right now, and you don't want to be messing with stuff like that, anyway. So, I guess that's basically the main thing that I wanted to share with you in terms of the feedback piece of this. Feedback here is just metrics, and you literally want to be tracking every single step of the funnel. So, we use a scorecard to do this. We are tracking every single step, as you can see right here, of the entire funnel from start to finish. So, once you've done everything already, you've built your system from start to finish, you already have consistent inputs. I recommend paid ads because paid ads is the only way you can get consistent input, you can't get that from social media, unfortunately. It's just too unpredictable. So, I recommend paid ads for that. And you have a funnel, I recommend a webinar funnel or an event-based funnel, just because that's how you're going to be able to educate people at scale, have very high consumption, have urgency, so they have to watch it at a particular start time and a particular end time, and have volume in your process, meaning you have emails going, you have SMS going, you have these weekly events that you're hosting, you have some set ads, some closers who are dialing up these people trying to close them and so on and so forth. You have volume in your system so that you just everywhere you have ads, retargeting ads going out to these people to try to convert them as well. Then you can now literally just start tracking everything aggressively every single 72 hours. Look at what is out of KPI or what is in light red or just not where you want it to be, and start working on fixing those things. That's literally what the game is monitoring the numbers and trying to fix it whenever you see downsides, and then just testing a bunch of stuff. You will have some losers for sure, but you will also have some winners, and those winners could mean everything for you. So, this is how you build a predictable client acquisition system. You literally want to understand imputes, the process, the outputs, the feedback to improve the imputes, and then the environments that you're operating in. Everything could be perfect, but if you're in the wrong market, you're not going to get the kind of results that you want. So, look, I hope you found this very useful. That's literally all I have for you in this video. If you have any questions, you can let me know in the comments. You should also like this video because if you found it valuable, and if there's any kind of videos you want me to create or anything you feel like you want to hear from me, comment that in the comment section and make sure you subscribe. And yeah, I guess I'll see you in the next video. Thank you so much for watching and bye.