How I Sign High Ticket Clients With 44 Youtube Subscribers

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. 

https://youtu.be/P_H2U2jxYCQ 

Most coaches think they need thousands of subscribers before YouTube can bring in clients.

So they keep waiting. Tweaking thumbnails. Chasing views that never turn into sales.

I had 44 subscribers when I signed my last ideal high-ticket client.

Not 44,000. Just 44.

Most people treat YouTube like a numbers game.

But when you sell high-ticket offers, it’s really a trust game.

Once you understand that, the platform starts making a lot more sense.

In this video, I break down the system I’m using to sign clients with a small channel.

I show how I batch 3 videos every Saturday in 2 to 3 hours, where I get content ideas from, and why YouTube is one of the best nurture tools for people coming from Instagram or TikTok.

You do not need to go viral to sign great clients.

You just need enough content for people to trust you.

Transcript

SPEAKER_00 0:00

I only have 44 subscribers on YouTube, which honestly is very laughable. But despite that, I was able to sign a high-ticket client that is actually my ideal type of client from having only 44 subscribers on YouTube. So in this video, I'm going to walk you through exactly how that happened so that if you're a coach and you're considering YouTube right now, hopefully this video gives you all the encouragement you need to get started with that YouTube channel and create that channel because I don't have the biggest subscribers by any means, but I was still able to sign a high-ticket client that we are going to make a lot of money for, by the way, and my ideal type of client too as well, which is insane from just 44 subscribers. So, first off, I want to give a massive shout out to Charlie Morgan because Charlie Morgan's program that I was a part of is the only reason why I have the structure that I have with YouTube right now. I got how to build my YouTube system from that, I got how to package my videos from that, I got the belief and just the encouragement to just do this from watching the modules in that program. And I think Charlie Morgan is very, very good at educating you and allowing you to change your behavior through his education. So big shout out to him. Is the reason why I was able to do that channel the way it is. So since December last year, um I made the decision to start posting content on YouTube. And the reason was because in my code outreach that I was doing, because code outreach is the main way that we used to get clients for the agency. I noticed there was just very little trust with people, like people didn't really trust us that much. And it was so annoying because um you would send outreach to people, they would tell you to get out, they won't really take you seriously, and we didn't just have any form of trust built online. So and I would see people who we had better case studies than who were making a lot more money than us because they had a personal brand and we didn't. So for the longest time, I found like creating content very cringe. So um I didn't want to do it at all, but I just had to do it for the company because, like I said, I would see people who we had better case studies than we've gotten better results than these people, and they would be making a lot more money than us because they had a personal brand, and I just noticed we didn't have that much trust built with the audience, and that's why um I decided to do the YouTube channel in the first place. So there's that, right? I started out posting three videos a week, but uh things got too crazy with client work, and I saw that I was always last minute with the videos, which was not fun, so we reduced it to two videos per week, but I still film three videos every week, so that way I always have videos in the bank ready to go all the time. So prior to when I started making three videos a week, I was doing everything myself. I was the one uploading the videos, I was the one editing the videos, I was the one ideating, filming, and so on and so forth. So I was posting maybe about one video every other week. I was just posting case studies at the time, nothing too crazy. If you check the channel, check the oldest videos, you see they were just plain point blank, straight up videos, sharing my screen, talking about client results, and so on and so forth. And I was just doing it here and there. But after going through that module in Charlie's program, I started to take it more seriously. Started to use like thumbnails, titling the videos properly, and so on and so forth. Again, I'm not the YouTube daddy, I'm not the best expert at YouTube or anything. Imagine I have just 44 subscribers. But the point I'm trying to make here is you don't need a lot to start to sign clients from YouTube, which is the whole point of me having this channel to sign good ICP clients for my business. So the point I'm trying to make here is you don't need a lot of subscribers, a lot of views, and so on and so forth to sign clients. And I'm going to walk you through the system that I use that allowed us to do this and allowed me to stay consistent as well with YouTube for the last four months. So if I had to attribute one thing that made me super consistent with YouTube, is having a system where literally all I have to do is film this video. The way I am right now filming this video, all I have to do is film the video, upload it to my PC, put it in a Google Drive, and that's the last I see of that video. Okay, I also create the title of the video, and that's the last I see of the video. I don't even know when the video gets uploaded. That is what I attribute the consistency to the most. And again, I don't take any credit for the system, but Charlie Morgan basically builds the system and I modeled it from start to finish. It took me like one day to build out that entire system to put together all the SOPs for everyone on my team, and I upload the video on Google Drive. Once the video is uploaded, my operations manager knows to create a task for the editor to edit the video. I already have an SOP telling the editor how to edit the video and what I want in the edits and so on and so forth. And once the video is edited, it goes to the thumbnail designer, which used to be our designer before, but we've let that person go. And now my operations manager just does the thumbnail design, and the thumbnail design gets done at the right time and day, the video gets uploaded on YouTube, gets uploaded via email, and gets uploaded via like Facebook and some other platforms. So it is very, very hands-off for me. So if I had to attribute anything that's made me very consistent with posting videos on YouTube, is because it is as hands-off as humanly possible. Another thing is because I'm not the one like packaging the video and uploading it, it allows me not to overthink multiple different things. So if I'm the one doing it, I won't do certain things because I just feel it's cringe or like what's this? Like, this doesn't really make sense, or I will talk myself out of uploading a video or out of making a video. But because it's so hands-off for me, I get to just film the video like this, and I don't even have to think about anything. I don't even want to review the thumbnails and give them feedback because I don't want my insecurities, my biases to influence anything that they do. So I try to give as little feedback as humanly possible. I try to be as not involved as possible, at least for the stage that I'm in right now. Maybe when we grow a lot bigger, I might need to take it more seriously and stuff. But for the stage I'm in right now, I try to be as hands-off as possible from the process. I just filmed the video, I ideate the video, and they take it from there. And that has worked tremendously well for me to stay very, very, very consistent. Another thing is I know my team is expecting me to upload a video every single week. So if I don't upload the video, I feel very embarrassed that oh, it almost feels like I let my team down if I don't upload the video. And so I have never missed an upload. Like when I was in Ghana with my girlfriend on vacation, I still filmed the video in the hotel. When I was home to see my parents, you check back to the channel, you would see like videos of me sitting down with like a green background. That was when I was home with my parents, I still filmed the video. There's nowhere I've gone to where I knew I had to film videos and I didn't just take time out to film the video. All I need is my tripod and my phone camera, pretty much, and I'm good to go. So I don't just want to let my team down. I don't want them to have to come back to me and say, Oh, we are missing a video today, we are missing a video tomorrow, or like, oh, we didn't see any video this week or anything like that. I just feel very embarrassed by that, and that's why I have not missed any uploads so far. And I don't think I will ever miss any uploads just because of the system that I have, and because I have my team indirectly holding me accountable to as well. So, another thing that I didn't try to overthink too much, because what kills people to be honest, when it comes to making YouTube videos, is just overthinking things too much or like overthinking the quality and so on and so forth. So I didn't overthink the quality at all. Um, if you check back to the early videos, I didn't even have a mic, I was my old office then, it was just white background and everything was white. Yeah, I didn't overthink the quality at all, I just put the videos out there. Again, if I was the one like packaging the video, editing the video, I'm pretty sure there'll be videos where I film, and while I'm editing the video, I just decide not to upload the video anymore because I don't like the way it looks, but because I try to stay as far away as possible from the process, made it so that I could actually still continue the upload. Again, if this is like two years, three years from now, when we have a lot more subscribers, we have a lot more like sales and clients from this. I might need to be more involved in the process. But for these early stages of content, right, it's very easy for you to talk yourself out of it because you don't have anything to lose yet. You barely even have like anyone following you, you barely even have anything going for you yet. So it's very, very easy to talk yourself out of it. But if you just try and detach as much as possible from the process, that has been the biggest thing that has helped me. You'll be able to upload these videos and you won't have any issues uploading the videos, to be honest. So, in terms of how I come up with my video ideas, because that is one thing that keeps a lot of people stuck when it comes to creating content on YouTube. The biggest one is case studies, like whenever anything happens in a client's account, any small win, I always try to make a video about it. Also, things that I learned from my clients too as well. So when I see my clients making mistakes or things that they're doing that I feel like is affecting their businesses, I just come on here too as well and talk about those things, like limiting beliefs I see, challenges they are facing, and so on and so forth. Any challenge a client should have that we fix, I always just come on here and talk about it. So that all my videos just come from my clients, pretty much, and from sales calls that I take to as well. When I take a sales call and I learn something from it, I'm more than happy to come and make a video about that to as well. So my ideas basically come from my clients. I don't do the thing of oh, like look at the top 10 videos in your space, take all the points, mix all the points together, and so on and so forth. I just feel like that just makes you just keep regurgitating what every other person is saying and doing, and it doesn't do anybody any favors again. And I want to be as less friction as possible because I'm not a content creator, I have a business to run that takes a lot of my time, by the way. So I can't afford to spend too much time on it. Like this whole thing takes me like two hours every Saturday to do. Um, like today, I've been working on this since I think about 8-8 a.m. or so, and it's almost 10 a.m. and I'm almost done. It only takes me about two to three hours every Saturday, and I'm good to go. So you can't overthink the video ideas too much, just because if you start to overthink things too much, you're going to end up not posting content at all. And YouTube is very, very good because it allows you to nurture your audience. So you might have an audience on Instagram, you might have an audience on TikTok, but you need a YouTube channel to actually nurture the audience and help them overcome their objections, show them why you are credible and so on and so forth. Again, if you remember why I started doing this in the first place, it's just because we had such little trust with the people we were reaching out to. So they have to see like an archive of things that we've done, topics we've spoken about to show them that we are actually credible when we reach out to these prospects via code email, via code DMs, and so on and so forth. So it's a very, very good nurturing tool. So the perfect funnel is IG. So for top of funnel, which I'm going to launch, like I'm going to start posting on Instagram like next week or so. And of course, just around the wave of the content. I want to just keep riding this wave. It's going to be Instagram for top of funnel to reach as many people as possible, and then your YouTube to nurture these prospects, and then from YouTube it goes to your funnel, and then from your funnel, you actually convert these prospects. So it's very, very beneficial for you to actually do this if you are still considering it, if you're still on the fence, and so on and so forth. So you probably guessed this, but I actually don't care about the views, I don't care about the subscribers. Another thing that helped me really well is I was not really expecting the clients from this, like this is not how we get clients. So I didn't have any pressure to make this work fast. So if you're thinking you're going to start a channel or you're going to start posting on YouTube and you want to sign a client in two weeks, in one week, that's not going to work because you're going to just have so much pressure, and it takes a lot of time to do anything tangible with YouTube or to start to see the results from YouTube. So I didn't care about the views, I didn't care about the number of subscribers. I have videos on this channel that have seven views right now, so I didn't care about any of that because this is not the main thing that drives my business. It's just a nice to have in the business that is going to continue to compound and continue to benefit us as we continue to grow. So I didn't care about the views, didn't care about the subscribers, didn't care about anything. I was just posting the videos literally and hoping people would watch it. And thankfully, a couple of people have watched the videos, and again, we've been able to sign one actual ideal client from just 44 subscribers, which is ridiculous, to be honest. So another thing that has helped me as well is actually blocking out the time to do this every single week. So like everyone knows, like I film my content on Saturdays. Like the first thing I do when I get to my work desk is to ideate the videos, to script it. I don't script, I just write down my points and I ideas the video, I film the videos, and I do this every single Saturday. There's a couple of Saturdays where I don't do it and I have to move it like a Monday or like a Sunday and so on and so forth. Maybe I have friends around, or my girlfriend has her friends around, or um, I'm traveling or something, I don't end up filming on Saturday, but I still film at least once a week, and it only takes about two hours to do. And this has been very, very beneficial for the business. If at just 44 subscribers we are already signing clients, so I can't imagine what will happen when we have a thousand subscribers, two thousand subscribers, and so on and so forth. So hopefully, this was useful to you. If you're a coach right now and you're still on the fence about making YouTube videos, hopefully, this gives you enough conviction to actually start making those videos because I don't see how it would not benefit your business. And if you want my entire YouTube system, how I literally just come on here, film the video once, put it in a Google Drive. You can DM me on Instagram, just DM me the word YouTube or something, and I would put together that system for you and give it to you. I'm gonna start giving this to clients as a bonus so that they can just start posting videos on YouTube too as well. So I'm going to put this together, anyways. If that sounds interesting to you, send me that DM on Instagram. I'll send you the packaging system that we have, and yeah, you can use it for yourself too as well. And start posting those videos on YouTube. Yeah, thank you for watching. I hope you found this valuable. Make sure you subscribe so I can have more than 44 subscribers. And yeah, thank you so much for watching. I'll see you in the next video. Bye.