Scale Your Coaching Business By Doing Less

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. 

https://youtu.be/P_H2U2jxYCQ 

Scaling a coaching business doesn’t always mean adding more.

But a lot of coaches treat it that way.

More funnels, more offers, more moving parts, more “evergreen” everything so they can finally stop showing up live.

But here’s the part that gets missed.

The reason your business is working right now is because of the very things you’re trying to remove.

Every time you swap out a live challenge for a pre-recorded one, automate the parts that need a human touch, or “simplify” your funnel before it’s truly proven, you damage the system that was bringing money in.

I’ve watched coaches kill seven-figure systems doing this. Not because they were lazy, but because they were tired and convinced themselves there was a smarter way.

There isn’t. Not yet.

In this new video, I break down the rule I follow before I let anyone touch a working funnel, why “evergreen” hurts more coaching businesses than it helps, and how to scale without breaking the thing that’s already working.

Check the comments for the link 👇

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Transcript

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So if you're trying to scale your coaching business to seven figures a year, as someone who has scaled multiple clients to seven figures, it's actually less about what you do and more about what you don't do or the mistakes you don't make. Because once you have a marketing system that works, there's very little you can do to mess it up. So it's less about what you do and what you try to avoid doing as much as possible. And one of the biggest mistakes that I see coaching businesses making once they start to get some traction is just messing with the pipe. So what I mean by that is let's say you have a system like this, right? And you have water flowing through this pipe, and you know that when you do 100 here, give or take, you get about 20 here. So what messing with the pipe literally means is for some reason you have a system that gets you, say, 20 clients a month, and you're trying to scale the business further. You for some reason just puncture an O somewhere here in the pipe, and then all the water starts to leak out. So that's what messing with the pipe literally means. And that is one huge, huge mistake that I see a lot of coaches making. And if you just avoid doing that, you're going to scale the business. It's inevitable that you scale the business. So hopefully, you learn from this video and you do not mess with the pipe once you have a system that actually works. So the first thing is it's very, very hard for you to have a marketing campaign that works. It is so hard. Like from someone who has launched multiple marketing campaigns and had quite a number of failures. Like anyone who's telling you they haven't failed before in a marketing campaign is just lying to you. I'm telling you, there's so many things that have to be right at the same time for you to have a very successful marketing campaign. Your offer has to be right, right? The market has to be right, right? The audience has to be right, the pricing has to be right. You yourself, you have to be right. Like there's so many things that have to go well for you to have a marketing campaign that works, that actually produces money for you consistently. So when you find one that does insanely well, you do not want to mess with it, no matter how tempting it is to want to mess with it. You want to just keep pouring as much traffic as humanly possible through the pipe. Like take this hundred, for example, take it to 1000, take it to 10,000 until you can no longer force more people through the pipe before you now try and say, Oh, I want to make some changes here and there. So, where most people mess this up is there's different ways to get clients, there's different ways to get high-ticket clients. There's the challenge funnel, there's VSL funnel, there's DMS, there's there's webinar funnels, and so on and so forth. And everything is hard in its own way. And the thing that makes them hard is usually the thing that people try to mess with first, and that's why they don't get good results. Because, say you have a challenge funnel, for example, the thing that makes a challenge funnel work is the fact that you provide so much value, you're live with them throughout the entirety of the presentation. You're answering questions, you're providing value, you're live with them, they can see your personality, they connect with you and bond with you over a one-week period, and at the end, you now pitch your offer. So, showing up live for multiple hours that week is not an easy thing to do. So, the first thing people say is, Oh, I want to pre-record my challenge now, and that's an example of you fucking with the pipe. You don't want to mess with the pipe for any reason, literally, because once you mess with the pipe, you're not going to get the same results you're used to getting. It's one of our clients where we were literally doing a live webinar every single week to sell challenge tickets to sell the mentorship program. We did it the first time, we had a 100k launch, second time had a 100k launch, third time we stupidly enough decided to make the first three webinars ever green and the last three webinars live, and that campaign completely tanked. Like we maybe made about 40k from that campaign when we're used to making 100k plus every single time we ran the challenge. That's an example of you fucking with the pipe. You don't want to mess with the pipe for any reason whatsoever. And I get it that it's actually hard to do all these different things. But if you have a system that works, you want to just do the same thing for as long as humanly possible before you start to consider even making any changes whatsoever. Because, like I said, it's very hard to get a marketing campaign to work. Say the VSL funnel, for example. Oh, it's very simple to do. You're going to upload the video once and then you're good to go. People can start booking calls. But one thing they don't tell you about the VSL funnel is you're going to have to make hundreds of variations of the VSL before you find one that gets you a good engagement rate, a good play rate. Your sales team will have to actually be dialed. You're going to have to learn the skill of hiring a sales team, training them, and so on and so forth for you to make a VSL funnel work. So everything is hard in its own way, and because it's so hard to do, it's so overwhelming, the things that make them work are the things that are hardest to do. And those are the things you try to start negotiating yourself out of doing. A perfect example of this is we had a client back in the day who was doing weekly webinars to get people to book a call for a high t-care program. She was making about 150k plus per month, and then she stopped working with the old agency that she had because of some issues, started working with us, and where we made the mistake was instead of us just doing the same funnel that was working for her, the first thing she came on and told us was that oh, she's been doing live webinars every single week for the last two years. She doesn't think she wants to keep doing that. Understood? That's fair. And we said, okay, we'll do a webinar once a month and we'll make the rest evergreen. Second mistake we made was the old webinar was going to high tickets. We decided to sell something direct to cart in this one. So technically, this is a new funnel, and we didn't have any chance to test this new funnel at all, live consistently to get the same results the old one was getting, and that campaign never just went well. Like we did our best, we made at quite a number of money. I think we made about 600k plus throughout the entirety of that campaign, but it didn't go as well as it should have gone if we had just stuck to the thing that was printing money for her before. So you genuinely do not want to mess with the pipe for any reason. So it's like you find a slot machine and you have like a slot machine where like you have like um something that will roll like seven times and stuff, you get seven seven seven, and you found that one particular slot machine in the casino gets you money every single time. Like you don't want to stop pulling that slot machine, you're gonna keep pulling it until it stops working, pretty much. So it's like finding like the right lottery ticket that wins for you every single time and trying to mess with it. You don't want to do that because once you have something that works, you want to do it for as long as possible before it stops working. So, another thing that people fail to realize is the more you repeat a marketing system, the harder it gets for the marketing system to keep working. So, me people think that you launch a marketing system once, and let's say you do a challenge once, for example, and it works and you don't change anything, and you want to keep rinsing and repeating the same challenge over and over again, it's going to keep working less and less the more you do it for a lot of reasons. First things first is the more you do a campaign, the more cold ads you run, the more colder audiences you're going to tap into. That's the first thing. Second thing is there's different kinds of people inside of your niche, there's different small sub segments of people inside of your niche. And let's say you run a campaign once, you might only get about 10% of people in your niche. The more time you run it, you're going to get more and more percentages. And each of those people you have to be able to cater to them inside of the marketing message. So that's why we've noticed it ourselves too as well. Where we'll have a webinar that is working, we'll do it once, twice, third time, results will tank. We will literally just go to the chat, optimize webinar based on the feedback, and webinar starts working again. So you have to make multiple of those iterations for you to get to a point where you can say, Oh, you want to pre-record your webinar, you want to pre-record your challenge, and so on and so forth. You have to make so many iterations of that over and over and over and over again to have a marketing system where no matter how much volume you put through it, it continues to work. So, the more you do a system, the harder it gets. So, you need to constantly keep repeating the same system and keep optimizing it because the optimization alone is already very hard. And once you change like the thing that makes the system work, once you stop doing the webinar live, once you stop doing the challenge live, and so on and so forth, you're going to have to start again from ground zero and start optimizing again from zero because it's very, very different at that point. So, constant optimization is very important. Another thing as well that makes a marketing system harder than it used to be is one thing we always see with clients is we start doing a webinar once, the first two times it works insanely well. And because the client has repeated the webinar so many times, they start to add their own element to the webinar, start to say things they were not saying before, and before you know it, you are veering away more and more and more from the core thing that has been working before. And next thing you know, webinar is no longer working. And when we compare the current presentation to the first one that was working before, we've now noticed a vast difference between the two. So, again, constant optimization, and that is hard enough as it is. So you don't want to mess with the pipe, honestly, because there's just still so much to improve because the more you repeat the system, the harder it will get, anyways. So just keep repeating the system, keep improving the system, and just keep going with that flow instead of you trying to change it or trying to mess with the things that actually make the system work. So I'm not saying you have to do a live webinar for the rest of your life or you have to do a live challenge forever, although there's people in the space who make multiple A figures and they do a live webinar every single week. So you're only making like 50k a month. So what's your excuse? But that's a different conversation, anyways. But at least make a million dollars from that funnel first. Like if you make a million bucks from a funnel, you know that oh, at least to an extent, this thing is actually proven. You've made more than enough iterations to see that oh, you've made all the mistakes, you've corrected every mistake, and at that point, you can now make it evergreen, or you can try to do less work and you you still see a little bit less results, but that's still a little bit more sustainable than just doing it live over and over and over again. So I'm not saying you have to do a live webinar for the rest of your life, but if you want to still optimize and like maybe not do it live, maybe prerecord it and so on and so forth. Wait till your funnel is making a million dollars plus at least. Once you've done that, then you can now make tweaks to it, you can now make it evergreen and so on and so forth. Because if you haven't made a meal from the funnel, there's still so much work that needs to be done. You don't just see it yet, you've not just gotten enough traffic for you to see that happen. If you haven't made a mail yet from a funnel, there's still so much more optimization that needs to happen. There's so many things you still need to tweak and improve constantly every single time you run the campaign to make sure it is very, very dialed in and properly dialed in before you even start to consider making it evergreen, recording it, or doing less work for the same amount of output. So, hopefully, this was useful to you. I hope this was very useful. And if you like this video, make sure you like the video, like in through, like hit the thumbs up button or whatever. Um, leave a comment if you have any questions for me. Make sure you subscribe. And if you're a coach and you feel very overwhelmed right now because you're juggling multiple things, we can take a lot of that off your plate. You just need to check the link in the description, learn more about what we do. And if it sounds good to you, you can book a call and we can have a conversation. Other than that, thank you so much for watching the video, and I'll see you in the next one. Bye.