Ope Omoloye's Podcast

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Ope Omoloye

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0:00 | 9:27
SPEAKER_00

Most coaches who are stuck making thirty thousand dollars per month, they always tend to think it's a thing of working harder, doing more things, doing more action in their business. But usually when you're stuck at $30,000 a month, it's usually because you have a visibility problem. Not enough people just know who you are. Although you are working very hard on your business, you're not working on the actual thing that is going to move the needle the most inside of your business, which is visibility at that stage specifically. So it's not a problem with your offer, it's not a problem with your funnel, it's not a problem with your fulfillment or anything like that. Usually it's just because you don't just have enough visibility. So if you've scaled your offer to the point where you're making 30k per month, say you are charging five thousand dollars or you're charging two thousand dollars for your program right now, and you're getting 15-10 plus sales every single month, you already have an offer that is reasonably good, you already have a sales process and a funnel that is reasonably good, too, as well. The thing that you're missing is not enough people just know who you are, and these coaches, you're going to spend so much time doing every other thing apart from the one thing that is actually going to move the needle inside of your business, which is just having that visibility and having more people discover you and having more people know exactly who you are in the industry. One trap that majority of coaches fall into when they get to this stage of trying to grow their business at around that 30k per month mark and it's not working, is thinking that they need to change their business model. So, say you currently have a high-ticket business and you are charging five thousand dollars per month, and then because you're stuck at 30 grand a month and you can't scale past that, oh, you think because communities are popping right now, um, communities is the best path for you to go, and then you shut down your high-ticket offer, and then you go and start building communities, and then say that is not working out properly, so as well for you, you get to that 30k per month mark, and then you realize there are some downsides to communities, and then you switch to a low-ticket model, and then you do that for a while, then you switch to a mid-ticket model, and so on, and so forth. So, changing your business model, just trying to try different things around still coaching and cost creation is not going to solve that problem. Like tweaking your offer, launching new offers is not going to solve that problem. The thing that is going to solve the problem is getting in front of as many people as possible and just having more people discover your offer. Usually, coaches who are stuck around this range, they are usually also just relying on organic, and that is kind of inconsistent. So, if it's a feasibility problem that you have, this might be the time for you to consider stuff like paid ads and so on and so forth. If it is your offer or your funnel that has issues, right? If it's launching new offers that is going to solve the problem, you're not going to be making 30k per month because that's like a huge milestone, especially for new coaches. Like that 30k per month mark is like a huge milestone for you to know, okay, you have something working here. The real problem at 30k per month is you're still a one-man army, meaning that you're still doing everything yourself, and you're the one in charge of fulfillment, in charge of sales, in charge of marketing. Maybe you have a VA here and there that assists you with some things, but at 30k per month, you already stretched so thin that you're just wearing all the hats in the business. So when someone like me comes and then tells you that, oh, you need to be doing more work with regards to visibility or with regards to marketing, so that you can scale to the next level. The first thoughts that you have is, Oh, I'm already working all the hours of the day that I have. What extra time can I use to do something like this? And that's why, like, the first instinct is always to look for that unique offer or like tweak that funnel in any type of way, or look for that business model where you can still scale past your 30k per month mark without having to stretch yourself too thin because right now it already feels like you're stretched too thin and you're juggling multiple different things at the same time. So the secrets to this and the secrets to going from 30k per month and unlocking that next level of growth inside of your coaching business. And I'm going to show you examples of clients that we've been able to do this for multiple clients, by the way. The secret to this is literally just delegating either your marketing or delegating your fulfillment. And I don't mean delegating where you're delegating some parts of it and you're still the like front runner, person who is still running it completely. Um, that's not the kind of delegating I mean, I mean delegating where you have someone who is just as good as you or even better, handle your entire marketing while you focus all in on fulfillment, or you have someone who is just as good as you handle your entire fulfillment, and then you go all in on your marketing. So that narrow laser focus on those two departments in your business is what is really going to unlock that next level of growth for you because unless you do that, you're always going to be stretched thin and you can't have the bandwidth or time to give either of those two things the attention they deserve, so unlock that next level of skill. So, how you determine whether you're supposed to delegate marketing or fulfillment is it depends on which one you are actually good at and which one you enjoy. For majority of coaches, ironically, is usually marketing that they don't want to do and they just prefer the fulfillment side of things a lot more. Um and that's why they're always tweaking like their offers and looking for different ways to fulfill, just because they want marketing to be way easier, and all they can do is just focus on fulfillment as much as possible. So, for majority of people, it's always going to be that fulfillment and delegating marketing, but in some rare cases, you have people who actually enjoy marketing a lot more, who have a more marketing background, and then in that case, you want to hire a coach who is going to train and focus on fulfillment for your students, and then you are now going to focus and spend your time and attention on marketing and sales in order for you to grow your business. So, for majority of our clients, there's usually the fulfillments they want to prioritize, and then they bring us in to help them prioritize the marketing side of things. So, let me show you some examples of clients that we've worked with so you can get an idea of what this looks like in real-world scenarios. So, this is one of our partners, Dr. Kiki, and very similar situation. Um when Dr. Kiki started working with us, she was maybe doing about 10k per month. Um, she has a med spa, she has quite a lot of things going on, so she didn't have any bandwidth to prioritize marketing and sales in the way that she should, and she was just getting clients to refer us, and she was still making 10k plus per month. So, we basically helped her prioritize the marketing side of things, and the only thing she has to worry about is the fulfillment, and she was able to scale really, really properly. And we've made hundreds of thousands of dollars for the business in the last like year or so. Um, this is Nosloy's. So, Nosloy's is the exact same thing. Um, was making around 30k per month. She was only using organic to do that, and she was milking the organic for the life of it. She was truly properly milking the organic with our funnels and our products, and then we came in again. We took over the marketing and sales, she manages the fulfillment side of things, and nosloys is so OG that she even has like coaches and stuff in the program to assist with fulfillment as well. And then we went really hard on paid ads, and we've done millions of dollars for these clients. Like, we've had 300k months, we've had 400k months for these clients just because she was able to prioritize marketing by delegating it to someone who is going to pay attention to it 100% properly. This is another example of someone just like that, as well, was making around 30k months again, fulfillment and marketing, and we're able to come on, take over the marketing, and we basically doubled her business in less than a year just because we are able to prioritize the marketing and give marketing the true time and attention that it deserves. This is another example as well. Um, this is Dorothy, same example. She was basically doing both herself, and this one was even crazy because she was also running ads herself, and you know how draining hearts can be when you're really scaling and really scaling your budget and you're doing multiple things at once, and so on, and so forth. So she was truly proper, stretched in. Again, she hired us to take over the marketing, and she's just focused purely on fulfillment. So, the point I'm trying to make in this video is there's no way you're going to scale past that 30k per month mark unless you have someone who spends like full time prioritizing the visibility of the business because if more people just know what you are and nothing changes, you're going to be able to scale um really aggressively and scale your business really aggressively past that 30k per month mark. And the issue most coaches face at that 30k per month mark is you're so stretched in that you don't have the time and energy to give marketing or fulfillment the time and attention that it needs for you to break past that mark, you're going to have to give up some of your margins, hire someone who can take on that marketing and just focus on it while you do everything else, and then that's what's going to unlock that next level of skill for you. Because the actions that you need to do to go from where you are now to that next level of growth is a lot more that you can fathom, right? You have to have content going on all cylinders, you have to have ads running for you to make 100k plus per month consistently just to do the math. You need to maybe spend about 20 to 25,000 on ads and divide it by 30, that's about 700 a day or so, like 500 a day, if I'm not mistaken. So you need to spend a lot of money on ads, and you're going to need to do creatives and creative strategy, you're going to need to manage the funnels, track the metrics, have setters, dial in people, hire a sales team, train the sales team, and so on and so forth. There's a lot of things that go into it, and unless you can figure out a way to have someone come in and take over that burden from you, you're going to really, really struggle to scale past the ETK, but you're always just going to be stuck there no matter what you try or no matter what you do. So I hope this was useful for you. Um, if you found value in this video, make sure you like the video, make sure you subscribe, and then drop a comment if you have any questions from me or any clarifying questions. And thank you so much for watching the video, and I'll see you in the next one. Bye.