Nick Cavuoto on Leadership, Mindset, and Building Something Bigger Than Yourself

This is one of the longest and one of the most value packed episodes we've filmed.

I sat down with Nick Cavuoto and Dave Scribani for a conversation that goes way beyond window cleaning, marketing, or day-to-day business tactics.

Nick brings a ton of high-level wisdom around leadership, mindset, sales, personal brand, business growth, and what it actually takes to become the kind of owner who can build something bigger than themselves.

We talk about the way entrepreneurs think, the traps that keep business owners stuck, what it means to lead people well, and how to approach growth without losing the plot.

Transcript

SPEAKER_04 0:00

Welcome back to Clean for Profit. Guys, we've got a bit of a different one today, and I'm really, really excited for it. So we have in this episode an interview with uh Dave Scribani, myself, and Dave and I's mutual coach Nick Cavuto. Um I took a trip out to Tennessee this February 2026 to visit uh Dave, and we recorded a bunch of in-person podcasts while we were there. It was awesome. And we got to know each other. Uh, for those who don't know, we met on Facebook. We just met on the internet. Uh so um Dave was generous enough to have me over for the better part of a week. And uh on the second to last day, we drove down to Nashville and we met up with our mutual coach Nick Cavuto and filmed a podcast. It was incredible. Uh the insight that I get every time I talk to Nick is invaluable. And um, I can truly say that like there's a lot of things that I've learned and done to grow the business over the last six months or so. Uh, but Nick is the reason why I've taken those steps and actions. Like, my why is my family, my wife, my kids, etc. Um, but the the why for me in terms of like why I actually got up and started doing the things that I needed to do to grow my business is because Nick told me to. So uh I I would have been perfectly comfortable this time six months ago, still being a solo operator. And uh honestly, I probably would have continued to do that. Um, but because of Nick, um, you know, we are growing at a pace that is extremely rapid. We're hiring our fourth employee soon. Um, so I just I wanted to say before anything, we say thank you in this podcast as well. But thank you to Nick and Dave for being such an invaluable support network. Um and uh yeah, these guys are these guys are there for me and and I hope I'm there for them in some capacity as well. Um one thing, one final note I just wanted to make before hopping into the podcast is that I am not the most technically savvy, and prior to this I had never done an in-person uh podcast before. Because of that, we had some technical uh difficulties. I uh I we finished recording the podcast and I realized that um I had the wrong input for one of the microphones, uh, which it was very much so embarrassing. Total amateur mistake. Um you can see me at the beginning of the podcast if you're watching the video podcast of just like and throughout the entire podcast. It's like I'm my own producer, so doing an in-person podcast is really stressful and intensive. Um, I need to dial that in way more before I do that again. But anyways, um Nick's audio was almost completely botched. Luckily, both of us were recording on our iPhones, and uh we were able to run the recording through kind of an AI audio polisher, and it came out really, really good, like way better than I was expecting. Um, so I'm really happy that that got saved. But just as a heads up, there will be some kind of artifacts in the audio here and there, especially near the front end. The introduction is a little bit uh botched where like it sounds like we're slurring words. Um, that for the most part goes away after the first three minutes or so. So my apologies for that, Nick, Dave. I suck. I promise to suck less uh every single time we do this. But um just a one last shout out to Dave and Nick, man. Thank you so much, you guys, for being such great friends. I got so much value out of this conversation, and I get value out of every conversation that I have with Nick and Dave. So I am so happy that I'm able to share this podcast with you. So without further ado, welcome Nick Cavuto and Dave Scribani. Welcome back to Clean for Profit. I am joined shoulder to shoulder today with uh my buddy Dave. What's up, guys? Good to see you all again. And uh we are joined mutually uh with uh the coach that we both have in common, Nick Cavuto. What's up? Thanks for coming on, buddy. Of course, man. Thank you for hosting us as well. Very generous of you. Um so listen, I mean, I just wanted to make this note right off the bat. Um you and I have been working together for about two and a half months now um to help basically, by your own definition, like transform my window blanking business. Um and it's it's been something that's been so immediately effective. And you don't have a background in this specific business, but one of the things that kind of alerted me that you would be an excellent, we would be an excellent fit for each other, was that in our initial call together, I actually didn't learn a whole lot about Sherry. I I would have asked you about your background, but I wanted to make a note just right off the bat that like that first call was all about framing where I'm at, where I've been, and where I'm trying to go. Um, which even if we had ended the relationship right there would have been so so effective. Just that that simple reframing. So, anyways, I I wanted to thank you just first for the for the few under half of those interactions that we've had so far. Um, and use that as a weird segue to just ask, like, can you give us a minute or two on who you are and what your background is?

SPEAKER_02 5:47

Yeah, man, absolutely. Um so I think, you know, simply growing up, like my mom was in medical school when I was a kid, and my dad was a drug dealer who found Jesus. So he had an eighth-grade education. You know, so like there's nothing special about where I came from as to where I've gotten today. It's just real people working hard. And I always look at like what my parents' sacrifices they made that brought me to where I'm at. Then I'm like, now I'm making those sacrifices for my kids to get them to the next level as well. So I think at the end of the day, it's there's a lot of humility wrapped in a lot of work ethic and strong results, and about somebody else city the way before me that got me to a good starting point. That I think then I'm taking that starting point and maximizing it to my eyes potential that I can. And I expect my kids to do the same thing. But um, you know, growing up, um, athletic was the primary thing. Like I was an athlete, loved doing things that had to do with sports, and competitiveness was at the root of it. Um, but I at 19 years old, I fell out of college for the second time and didn't know what I wanted to do with my life. And I think a lot of people can relate to me at that point, or where you're like, I've got to make a move, but I don't know what the next move is. And wherever I'm coming from is almost a dead end street. Like, this is not gonna work. And so I remember calling my dad and saying, What do I what do I need to do? And he said, You need to learn how to serve. And I was like, Okay, what does the hell does that mean? Um, while at the same time, I knew that I could rely on his wisdom of life to go like, if I'm in transition, I'm filling this place of like, but the thing's not working and the next thing hasn't happened yet. He said, You just have to learn how to really essentially put yourself in an environment where you can grow while at the same time make it not about you. And that's carried with me all the way through my career. Like, what I do is for the people that I do it for. And the idea of serving is just placing yourself in a position of where you could be more valuable to the next person, and it's not about extracting value, it's about providing value, and that's a huge thing. And value is just really like the combination of really being useful and also I think being trustworthy. And so in my life, that's been the primary thing. Uh, I was in ministry for seven years, and then after that, I went into uh medical startups and worked in a medical startup that was a primary competitor to Bizaline did that for two years, and then I went into corporate uh yeah, Fortune 500 world, which was awful. I broke all the records of the company, which was cool to be able to say, while at the same time, it was just too slow for me. Uh I love the small biz and you know working with operators so you can make decisions and stuff like that. And then, I mean, after that, built four of my own companies and did a lot of cool stuff in the marketing and digital space and generated $600 million as of this year for the clients and the people that I work with. So that's not that's that's not kind of a quick 10 to 15 year history. Well, at the end of the day, man, I think that um I'm very diagnostic in my approach, which you saw. Um, I think a problem identified is half solved. And most people just try to solve so many problems they don't slow down enough to go like, what is the actual issue that we're facing? Um, and I've seen that with my peers who work in similar fields or do similar things that I do. Um, it's do my system, do my process, follow my steps, you know, and implement then. Right. And I'm like, it's just not that simple. You have to identify what the actual issue is. It's kind of like the scientific process, like in many, many scientific method in a lot of ways. Identify the core problem and create a hypothesis, you know, and then move your way through the process. And then and that's a lot of what I do.

SPEAKER_04 9:08

So ministry to business, was that just like a natural transition to you, or was there an education between those two, or was ministry or education? Like I'm I'm kind of like good good. Why is it blurry between the transition?

SPEAKER_02 9:20

It is, yeah. So um when you know, so I fell out of college for the second time, had a hundred thousand dollars in student loans, and then I just went to go serve with a church. I mean, like with no guarantee, no promise or anything. And then there I think I made $25,000 a year. Um, so there wasn't really a hope and a stretch on like how am I gonna financially resolve this or what am I gonna do for school? Like, what's gonna be my next step? I just kind of put my feet down where it made sense and just hoped it would never change. I never thought I would leave ministry, never thought that was part of the part of the plan, but it happened and um I think through that process I grew a lot, I was held very accountable, as Dave knows. Like we share that background, and you know, my feet were held to the fire. I was held very accountable, and I was also given a lot of permission to either fail or succeed. I think that that was a bedrock of the success that I experienced today, was from a lot of that foundational training. But it matured me as a person, like it forced me to grow beyond what I even do is possible. So I'm always super grateful for that experience.

SPEAKER_03 10:16

But well, and and true servant too. Like from the point of what your dad told you, like you need to serve people. I feel like the ministry side of it, especially with with the the salary or lack thereof that you get there. I mean, that is what you're we were doing.

SPEAKER_02 10:31

It was very missional, and I think the only other places where you find that level of mission is like in the military, yeah, or in politics. Like you're truly doing it for whatever that umbrella cause is. And unless you've been in ministry or you've been in the military or you've been in politics, like you don't really understand at that level of what like true sacrifice is, like you're giving up something substantially in order to do the thing that is more missional or nonprofit in nature. Right. Um, but I did end up going back to college. I graduated 3.9 with a degree in economics, and so I did make that transition later in life, and I did that when I was working for the startup that was right after ministry. But all of the it's funny, I had all the skills, but they were not from a vocabulary vernacular, they were not transferable. So it'd be like, I got hired as a brand manager for this company, but in reality, like I never had a brand job description or scope before I worked there. Like someone took a risk on me to be like, this is a marketing specialist type of position, but we need someone who's cognizant of brand. And I was like, well, here's the connecting dots. Um, and I had a buddy on the inside who was like, I'll vouch for you. And maybe their options were limited. I don't know. So I went in there and absolutely transformed the company. I mean, they went from getting leads that would come through a magazine, Dentistry Today magazine, was what it was called. So Dentistry Today, people felt a bubble sheet, like you know, terror braided terror SAT. They they felt their name like a Scantron, like select what they wanted, and then they mallet it. Oh, and I'm like, guys, there has to be a better way. It's two thousand at this time, it's 2015. I'm like, there has to be a better way. Why don't we use social media? And they're like, oh, like dentists are in social media. I said, You're right. The people are. So even if they're uploading, oh, guys are doing whatever, they're still there, they're just silent in the context of dentistry. So why don't we do this? So this is the early stages of like people trying to figure out is this social media thing gonna actually produce results for businesses? That was in question in 2015. And they were calling people like me a heretic, like this is impossible, it's never gonna happen. And I'm like, you're a bunch of idiots. So I convinced the CEO of the company to give me $100,000 in advertising spent to take it out of the $10,000 a month magazine to move it to social media. We went from getting three to six leads a month to over $500 a month. It fractured the internal working of the system because we were never prepared to handle that lead volume, and um we ended up growing almost six million dollars in the next nine months on a $2,500 product, if it gives you any context. So that's that was absolutely transformative for that company. Yeah, and every win that I could cut collected, I would use as a leverage point to get the next opportunity until I started doing stuff in my app. So I went from making $25,000 a year in ministry to making $250,000 a year in three years, just by properly moving through those elements and like leveraging each layer up. And went from a specialist to a week, and then I'm on Tanya.

SPEAKER_04 13:37

Wow, that's pretty cool. Yeah, it's like the first opportunity is always the hardest to get. First hundred Rand is always the first hardest, the like the hardest to make. Uh, but like whether it was luck or just like lack of you know, you you kind of implied that maybe they your first opportunity, they were more desperate than the average range or something like that. But it's like once you have your foot in the door, you're in an environment where you can secure wins that you wouldn't otherwise be able to secure, uh, which you can just leverage into higher and higher um positions or opportunities. So yeah, that's incredible, man.

SPEAKER_02 14:11

Yeah, despite not the small beginnings of them anyway. It's like you take that's something that my dad foundationally trained me and my brothers in, which is like if you get your foot in the door, you make the best of that opportunity. Because you don't know where the next opportunity is going to come from. And you might know somebody who knows somebody who knows somebody, but like you don't not show up, you don't show up unprepared, you don't show up and not give 110%. Right. Those things were just instilled in our character. And I think that's what helped me move through the ranks quickly, but also then ultimately be business owner myself and try my own path.

unknown 14:39

Yeah.

SPEAKER_04 14:40

What are the what were the nature of your of your businesses after these this series of jobs that you had?

SPEAKER_02 14:48

So the first one was essentially consulting. So very similar to what I do today. Oh, right. Um, so if you have an umbrella, it was essentially consulting and and advisory types of services. Then I built uh two different content companies. One was a virtual um, you know, make content, create content like A D type of thing. So short form content that was all virtual, did during COVID. We went from zero to 125 clients in four months. That was insane. That's an insane pace of growth. I don't wish it wanted. But and these were like high ticket, high. So it's like, hey, we're gonna put you on a Zoom recording. Um, and so we're gonna record you on Zoom, and then we're gonna basically find, you know, uh, it was uh let me see if I can remember the the the the three steps of the process. It was um we're gonna record, then we're gonna edit, and then we're gonna post. So we're gonna record an interview with you that's gonna feel like a podcast. There's a lot of people had a lot to say, they just didn't know how to say it. Yeah. So we're like, well, we'll just record you, we'll let you spit out fire, then we'll edit it, we'll find all the best moments, we'll harvest it, and then we'll actually publish on all top five social media platforms for you, and it's a thousand bucks a month. Cool. So instantaneous. It was amazing. Yeah, it was absolutely amazing. Yeah. Um, and the the retention lines were like a little bit wacky because some people thought at that time think of Gary V 2019 or 2020, just post content, and it's like, I'm gonna make money if I just post content. Double up, yeah. So, no, where you solve one problem, you create 10 more. Um, so it's like, well, you have the content piece solved now, but like now they're not doing any follow-up, they're not doing any outreach, they're getting DNs, they don't know how to respond. So it was one of those things where it solved the cheap problem, but it actually created more issues, and also the industry was giving a false narrative of if you just post, it's going to generate business. It's like, no, posting is just a primary piece of creating attention, but that doesn't guarantee what you're gonna get leads and doesn't guarantee you're gonna get sales, it's just solving the attention piece. More people know about you, who you are, more you do. But if you're not actually now going out, commenting on other people's stuff and like engaging with them at a deeper level or running ads for that matter, like that's not gonna solve the collective issue. Yeah. So um, so it was it was a great MVP style offer for people just wanting to solve the content problem. Um, and then basically I took that idea, it was very successful, and it also had edges that I felt like were not gonna work themselves out as far as production timelines and stuff. We were unbelievable, like a week. So if we record a week later, you have everything and be posting. Um, but you ran into revision hell, or I don't like those captions, even though they selected those captions and they went through the whole process and onboarding, they said it's exactly what they want. Oh, I don't like the way that I look on camera. You know, so at 125 people you're dealing with all different types of challenges and issues, and we ramified those as quickly as we could, but we kind of got to the base where I realized like the production timelines, how those were happening, they became crushing. I was like, it's just not worth it. But it was doing a million dollars a year within the first four months. Well, we went from idea to a million dollars in run rate. I mean, yeah, uh 125 people, a thousand bucks a month without add-on services. So I think we were to about 175,000 a month. Um, and I shut it down. So I was like, this is not worth it. So that could just give some context, right? So you just liquidated the not liquidated, but you just showed shopping doors. Yeah. Yeah. Basically said we're not taking new clients for the people that we were working with. We work with them through the end of the year and operate and try to help them find that somebody else we could do with the uh I took that same concept and I said, well, I think it may work better and you can charge more, and you can have the add-ons of ads as well, like we were doing before, but you can do it in person. So what I wanted to do was almost switch the avatar, but not change the service. The service offering was really, really good. Yeah, but the avatar was like really early stage entrepreneurs who didn't have any money to spend in ads and whatever, and they were like, I'm gonna try this out, but they're like, Do I pay my mortgage or do I or do I do content? You know, you're like, these are decisions you don't want to have somebody even ethically have to like face. Yeah, it's like don't pay your mortgage uh and just find a better way to get clients or or to post content. So um, so I transitioned it into an in-person offer, and that was short for mentor. So I go business partner on that one. I didn't want to run the company, I wanted to be an advisor. And uh we blew that up, same thing. We started in July by um let's see, by so by March we were doing over eight thousand dollars a month. Um and then same type of thing, he was like, I don't really want to do this. He was 20, so he's like just looking forward in my life, I don't want to run the agency, whatever. I promised myself I would never run another agency. So I was like, okay. And just like a bit out of it and move on. Yeah. So agency world for me, like it's easy to generate the resources, but it's also easy to fall out of love with the process because you have to be able to count on your people.

SPEAKER_01 19:30

Right.

SPEAKER_02 19:31

And what I learned through those things were like different people have different aspects of what they want to achieve or accomplish in life. And for the ones that are younger, I'm like a big brother, like I'm gonna help them, but I'm not gonna do it for them. And uh a lot of people want to enjoy the results of what it is that you can produce while sitting on the sidelines going, go team, where's my check?

SPEAKER_00 19:48

Yeah.

SPEAKER_02 19:49

And not actually doing the work, you know, because they understand what it takes. I know what it takes. I built my first company off of the kitchen table in the bedroom. Like I know what it takes. I know like the late nights, you know, the hard calls, the $100,000 IRS cut expandancy, or how the hell am I gonna solve this? I know all that shit. I went through it all, and then there's like, where's my money? So the biggest challenge generationally with a new stage or new wave of entrepreneurs is they have very high expectations with a $5 work ethic. And we have to be very aware of that. Like, that's not going to last. They've been overcobbled, over celebrated. Oh, you're so good at making videos, you're so good at doing this, you're so good at doing that, with no challenge.

SPEAKER_04 20:27

Well, we're looking at you, door knockers.

SPEAKER_03 20:30

I answer down that.

SPEAKER_02 20:32

So there's there's aspects to this of like you gotta realize what it takes to win. And I think for our generation, like old, like mid-millennial dudes who are like older brothers to this next generation, it's like you guys don't understand what it takes emotionally, mentally, physically. You have no idea what it takes to win because they're coming in at different different pace, a different speed, with very, very high expectations. Meaning, I think the absolute mind virus that we can experience at that level is entitlement. They're entitled to the win without doing the work. And for me, that's cancer, that's loser DNA. Yeah, and so I love them, but I will challenge them at a very high level. And uh I can go for anyone, I just see it rampant with the next generation that's coming through. And then there's always standouts, don't give me wrong. Like, one of the guys who worked for me is 23 years old. I'm like, this dude shows up like he's been in business for 25 years, follows through, executes, like doesn't miss a beat. And it's just very rare to find now. But before I think, you know, Hermose talks about the bar is so low. Yeah, like the bar to win is so unbelievable, lower than it's ever been. So, like, for those of us who are confident, strong, have good ethics, good integrity, want to do the right thing for us and our families, it's like, come on, there's no better time, literally. Yeah, you don't have a lot of competition coming up, and everybody else older than you is probably trying to sell their business and get on to the next thing, even if that's retirement. Yeah. So yeah.

SPEAKER_04 22:00

Much of it, um I think so much of what you and I have talked about is make generic counter to hoss uh before before you actually go build the thing. I don't think it's been there. You know, I have this aspiration to to launch this agency and do like a hard launch over over the next year or you know. Um but when we initially talked, it was kind of like the idea was maybe I would slowly eclipse what under window cleaning organically and then just let it kind of let window cleaning die, slow death, um, and everything would kind of just gradually uh increase in terms of like quality volume, um, and and and revenue as a result of that, the refinement of my processes, stuff like that. Where I think where you really challenged me in that was um just carrying the cost of what the implications are for building something like that, and while simultaneously uh encouraging me to 10x what I was previously kind of thinking about doing. I always had aspirations of growing it to uh to a level where I could kind of potentially edge it for what to me would be a life-changing amount of money. Um but I just I think one of the biggest ways that you challenged me was just actually taking it seriously. Um and I thought I was uh before we before we started working together. So yeah.

SPEAKER_02 23:25

So there's a root of the principle there in what we talked about in days you've experienced as well, which is I guess there's two Gary V was one of the very first mentors I ever had in business, very, very, very early on. I remember sending him an email, and my mom had cancer at that time, and I was like, Because of what you taught me, and you gave me the inspiration, the optimism, the hope that it was possible for someone like me too, I was able to pay all of her medical like stuff. And she had insurance, thank God, but there's she's self-employed, so there's still a lot that was involved. I was able to pay all of that because of what you did to teach me and show me. And it was just like daily V, basically. And then that spurred off a relationship because of that, until it was the first blog post that was posted for uh from on from my inbox to yours. So if you look that up for Gary Gee's blog, like you'll see the very first one is where our relationship started, which was amazing. But he has this saying which is everybody needs a burger, you can't live off of pickles and onions. It was just a funny thing, because like what the hell is that happening to you? Well, the idea is that like you can't live off of the scraps of toppings, like you need to have something that's substitute. Whatever happens to your business. And if I could go back and do it differently, the first agency that I had, um I started in like 2000, it would have been like 16, and it I rolled it through about 2019 before I had a partner slit, and then it got really complex. But we were doing almost $140,000 a month, and it was me and one other dude and like a BA. So you can imagine how profitable this thing was. And I didn't know what I was doing. I had there were no Alex Rabose books on offers, like this was just straight up like people are willing to pay this. I think if I do it on a performance basis, I could probably make a lot of money this way. And so if I can make it so that the retainer is low, but the upside is high, let's just see what happens. And they were went from writing $2,200 checks a month to $40,000 checks a month. And so, and we had 85 clients that all came through text messages. I didn't run one ad. I didn't have to. Somehow I got lucky. I got great results from one guy who got who knew this other guy, and then they were part of a mastermind of 200 other people who did the same thing that they did, who were all regionally based. So none of them had crossovers, so they recommended every like it was the best layup in business ever. Yeah, and trying to recreate that has actually been incredibly difficult. Um, but it was uh, I don't know, I was just willing, and I just stepped through and just did whatever. But looking back, I was like, I could have kept that business, no problem. I could have kept that business, even if I told the other guy, like it's fine, I'll pay you whatever, do whatever. I could have kept that simple and kept the burger, but I didn't. And then COVID hit and I lost a million dollars in recurring revenue in two days. So we went from this whole thing, partner split, whatever. That's in March of 2019. Go all the way down to like December of 2019, and I just took the best buyance. It was about 50, 60k a month. Took the best clients. I still had some coaching clients I was working with over the year. Um, if you bundled all that together, it was about a million dollars a year. All of them dropped two days after March 15th. Every single one of them. The doctors were like, we can't see patients. Remember, non-elective procedures, 90 days, not that. So they were like, we can't use like we're guessing just learn it in-house. And the coaching clients were like, I just lost all my lines too.

SPEAKER_01 26:47

Wow.

SPEAKER_02 26:48

So I went from year before, basically, I mean, clearing almost $200,000 a month in profit to zero. And so that'll teach you a lot about valuing the thing that you have because I could have probably found a different way. I could have probably pivoted that a little bit differently. If I wasn't so concerned about just keeping it as it was, maybe I could have talked them into like, okay, we'll delay this and I'll take X amount off for the future to try to get them to latch into it now to give them a benefit later. Maybe there could have been something that I could have done. There was a lot of uncertainty up that time. But going to zero is like an ultimate use aid foul.

SPEAKER_05 27:27

Yeah.

SPEAKER_02 27:28

Like that is just like, and again, circumstances, whatever it is, with this. But that's like part of the lesson of going, like, don't lose the whole, like, hold on to the thing you have. Like, you don't know how good you have it until it's gone. It's true for marriage, it's true for friendships, it's true for business. It's the same thing. So part of holding on to it in the secondary format, outside of the practical things of business, is how you do one thing is how you do everything. So it's about character and integrity. You ever heard that saying, God won't give you more than he can handle? I think it's bullshit. God won't give you more than you can manage. So it's about stewardship, time, money, people, attention, value, skill sets. Why would I give you more skills if you can't leverage the ones you have? Yeah. Why would I give you more money if you can't manage what you have? Why would I give you more whatever, opportunity, leads if you can't manage what you have? So, and the way that we contextualize, it won't give you more than you can handle. That's not true. He's not gonna give you more than you can manage. If he takes his best and pours it in your hands and it falls through the cracks, why would he do it again? So part of it is looking at the universal principle of like you won't give me more than I can manage. Okay, how do I manage what I had better? Here's what I know. If you manage it the way that you can, meaning at your highest level, if you truly took into consideration all the things that you could do and maximize the potential and value of it, and it was managed well, not just by you, but by the people that you then have as your extended network and your team, you would never want to get rid of it. Because you're gonna great, create $10,000, $20, $30,000, $50,000 a month, doing nothing. Systematizing the business and letting other people find torpedoes through it. So that's the other side of it. It's like, why would you kiss that away? Why would you say, I don't, you know what? I love you, bye bye. It doesn't make any sense if you can see the elongated version of that opportunity. So, and we say, okay, high integrity, what does high integrity say? In a relationship, the grass isn't greener on the other side. I'm gonna do the work now. Even if I'm gonna step out of this relationship in a year, and that's my plan. I cannot stand this person, and I want to be out of this relationship. Great. Get the best shape for your life, get your health in the best position it's ever been, create the best relationship of your kids you could ever have, uh, tighten up your finances in the best way that you possibly can, and serve your wife in a way that you would be like, this is the absolute best I could have ever done. Guess what happens in a year? You don't go anywhere. Yeah. Why? So it was an intro on game the whole time. That's the way that like a human relationship. That's the same way they like a business. Because it's an organism, it's a unit, it's a it's a company, it's just a collection of things.

SPEAKER_04 29:55

It's one of you said, I don't know if I if I heard if I said that first or if I heard you say that originally, but uh, you on our last call, I told you this felt kind of like uh I was I had a plan to like get a divorce in a year or two from like my business, or like you know, if you're a marriage counselor. And so I I I hired you as like a dating coach to help me make sure that I enter the dating market in top shape. And you like prompted me to invest as much as I could into the relationship that I currently had so that like you know, um, when I get out, I'm correct for the market in general. And in the process, I've become more interested in this business that I've been in for as just like a solo guy for eight years than I've ever been. Yeah. Um, and I basically started our relationship by saying, like, look, I'm doing this thing, I'm not that interested. And I kind of want to digit. Uh, can you help me dig it? And you were like, sure sure. Let's do it.

SPEAKER_02 30:49

Yeah.

SPEAKER_04 30:50

So yeah.

SPEAKER_02 30:51

It's beautiful, man. And I think at the end of the day, what's cool is like what's intoxicating in business is winning. So when I hear a lot of people say, Well, I want to do something different, what I hear is I want to win. And I'm sick of losing. I'm sick of being isolated, I'm sick of being frustrated, I'm sick of all the pressure being on my head. And it doesn't get diversified. I'm sick and tired of like being, you know, not enough money at the end of the month. I'm sick of all the shit. That's what they're really sick of. They just want to win. So, in my core positioning, even for myself, it's helping people leave.

SPEAKER_05 31:21

Yeah.

SPEAKER_02 31:21

Because there's nothing better than success. And success is just determined upon whatever it is that you say that you want and the emotion behind it. So some people say I want a lot of money. I go, like, well, what does that give you? And then they're gonna tell me the emotions. Well, I'm gonna feel significant or I'm gonna feel valued, or I'm gonna be able to buy whatever I want. Okay, buy whatever you want. What is that give you? Yeah. Options. Okay. What do options give you? Well, sense of freedom. So there's always emotion behind the thing. So even the same in the same format, I'm not really cringe of this thing, it's just whatever, whatever, whatever. Okay, cool. Well, if you were making $300,000 a year and you did zero and didn't have any headaches because someone else solved them, you probably wouldn't say I want to get rid of this thing. You probably say, like, what's the better way? So that's why I don't call myself a business coach. Because the root of the things that I solve have a lot more to do with human psychology and innovation.

SPEAKER_05 32:11

Yeah.

SPEAKER_02 32:12

It's like understanding the human and what they want, and then understanding how to find a better way. So it's kind of complex, but not really. It's just like we just are persistent without wit. We find a better way and we execute. But whenever our people start just feeling that upward trend, it's amazing. And it's not just with the guys that job myself. This goes for like anybody and everybody who I've worked with. It's the same thing. People want to win, but they do not want to be on the losing architect.

SPEAKER_04 32:39

You know, sure you are. I'm curious. Um I actually I I I said you're a voice about a couple of days ago describing this problem and I'm having um, you know, I I and I only have you to blame for it, Frank. Um, you know, one of the most effective things that you've done in our relationship so far, and I don't want to shoot you that I'm actually this is actually that's super effective, is just telling me how much money to go make. Yep. Uh, you know, we have minimums and goals for every single month. Um, and that's been hugely effective. Just it's literally just like it's not even like a push on the rear. It's more like you're just like putting your hand on my back and just be like, go this way. Yep. Uh that's been super effective. One of the uh byproducts of that is I've had to generate a lot more leads. Um you're on. Yeah, yeah.

SPEAKER_02 33:35

Yeah, he's a blame to that one, right?

unknown 33:37

Yeah.

SPEAKER_04 33:37

Yeah. I'm uh I'm sitting right now as as uh one point in the triangle of business chaos. Yeah. Um and I basically, I mean, I call leads basically until they tell me to shove them away or until they block the end in-person estimate, which is like the the process in our business. Last month I had about a hundred cumulative leads, and it takes an average of three calls to get in touch with them. Um, so you know, on a 30-day month, I'm making about 10 phone calls a day. Um, just averaged out throughout the entire month. Um that on one hand, that's like doable. It's like anybody can make 10 phone calls. On the other hand, it's turned into another job function completely. Um and I've always done that, but I've all I've never had 100 things in a month.

SPEAKER_02 34:23

Absolutely. So create one, you solve one problem and create 10 more.

SPEAKER_04 34:27

Yeah, absolutely. Yeah, yeah, yeah. Speaking of that, as part of the solution, I've been running into tons of problems. Um, I've I've I've had some calls with Jill's office, and um, while they seem like a great, especially inbound uh call center, their outbound for me has been a bit lackluster in terms of what they can provide. Um, and they have these weird edge cases where they can't call outbound leads within the first like sometimes that as a caveat, they say like up to 24 hours. Yeah. Um, but like even in the first hour or two, like that's pretty pretty slow by by my standards. You can do a workaround for that, but then the follow-up doesn't really get done. Um so I I'm just gonna try to wrap my grade on on what to do. You tested me some potential solutions, but um do you do you wanna I I feel I feel bad. I hope you're not bober. But can you tell tell uh Nick about what I said we have talked about for the last 24 hours?

SPEAKER_03 35:25

Yeah. Um Colby had brought to me that issue with Jill's. Yeah. And then I read through the text that you said. And after I read it, I was like, Colby, I think you have I you have two options. You can do exactly what Nick is advising, or you hire yourself a Christine. Yeah, absolutely. Those are your options. Okay. And uh I think at the end, in in my opinion, this is just what I would do, and I actually feel like I'm in a very, very close spot to him in making that that type of pyro, because not just from a business standpoint, but to manage um the business calendar to reaching out to leads, to answering phone calls, to keeping my personal calendar in order. Um, there is so much that I can feel um that I feel that there's so much weight that I'm carrying in each hand, and it's my grip is getting tired. Yep. And now there's things that I am dropping that I cannot drop. Um, and uh, you know, I that's basically how I explained it to Azure Foles Rare. Yeah, that's my first course. Literally, yeah, a lead. Oh yeah. Um and uh Yeah, even it's like this very moment, like what's literally happening right now. I'm like, I want to answer that so bad.

SPEAKER_00 36:46

These people that made great for the pub. People had to do a freaking leaf all of it.

SPEAKER_03 36:51

But um, yeah, you know, for for us, I I almost felt like the the Jill's office and all of the options that you have are they're great options, but I think with what is actually needed, and I think what would serve you best and what would serve me best is actually having a Christine in our life. Totally. Yes, by this to be honest, yeah. Christine is Nick's executive assistant. Is that right?

SPEAKER_02 37:14

Yeah, okay. But she she has the capabilities of much more than that, yeah. Um, and she's a unipart, highly skilled, understands fine family dynamics, yeah, supported seven executives at once. So I'm like, come on over here. Yeah. Um, and so those sums up people you treat well, you pay well, and you understand that the support optics that they provide sometimes are even greater than the problems they solve. This is so important. How does an entrepreneur, when they feel supported? Like knowing that someone's there and they're not carrying it on all on their own is almost more relieving than the problems they solve.

SPEAKER_04 37:46

Well, listen, dear, you were in a call when I arrived at your house. Yeah. And Christine greeted me at the door. She opened the door for me when I was halfway up the driveway. It's just like that level of attention and assistance is like unreal. You that's you can't like do again. It comes at it comes back as serving.

SPEAKER_03 38:03

It does. Yeah, and that's it. She that's literally how she's wired. Yeah.

SPEAKER_04 38:07

That's kind of where my brain has been. Like, I I'm not sure. I don't know, like maybe maybe in a separate conversation, Gordon Helk, you and I are talking about the pricing implications of something like that. But um, like I have the coal stuff and the texting stuff that could be trained and and done by somebody like an EA. Um, I have, and there's a couple other things, like there's schedule management that I need to kind of dial in. But look with my business and personal life. Um, my wife is constantly telling me about events that I'm not immediately putting into my calendar. Um that's and then they arrive that I'll know.

SPEAKER_02 38:44

Yeah, exactly. Oh, I have that conversation every day. Just put in my calendar, put in my calendar.

SPEAKER_04 38:47

And then I would love more more flinging business owners to be on the podcast and more people that are, you know, parallel to what I'm doing with Queen for Profit here. Um, and my outreach is lackluster and inconsistent. It basically just comes up when I'm interested in a post that I see somebody else make and I sort of reach out to them one time and maybe they get back in touch with me. Yeah. Um, so those are like three big things I think that that would be they're not directly income-producing activities right now, right? But the amount of leverage and and the amount of weight that they take off of mine take days is massive. So I don't know if you had in general thoughts about something like that. But absolutely.

SPEAKER_02 39:27

And I mean absolutely after this, we should take a break and have Dave Paul this lead back.

SPEAKER_04 39:31

Yes, yeah.

SPEAKER_02 39:32

And watch the prowess of someone who understands how to freaking work a lead. Because I for everybody else watching, I think it'd be really interesting. With Christine, um I was an EA as an intern before I started doing church ministry. So when I went back to serve, I did. Then I became basically the EA to the number one guy and served as number two. So I understand what real support looks like. It's my natural state. I'm a supporter on every personality test or entrepreneurial DNA DNA test. I took one, it's called Belt Dynamics. If you haven't taken it, it's really, really amazing.

SPEAKER_04 40:05

I think Dave's probably wondering what any agram number you are right now.

SPEAKER_02 40:07

I'm a seven.

SPEAKER_04 40:08

Okay.

SPEAKER_02 40:09

Yeah. Most people think with three, but I'm a seven, which is it's more so like uh most people think on the three and on the seven.

SPEAKER_03 40:15

You are too? Yeah.

SPEAKER_02 40:16

We're it's because it's our enthusiasm. We're enthusiastic about the things that we want. And it's not just about like it's not about recognition, it's not enthusiasm. We we're the things that we're actually excited about, but we're truly excited about, and that's conviction. Like you can't teach that. It's just we love it or we don't. Yeah. Um, but what's fascinating like with someone like Christine is I know what support looks like because I did it. So when you find someone who understands that level to and how to support you, it's very weird. So you're like, I used to do these types of things, and I've had other people try to step into that role who don't follow through. I mean, I literally had a VA who was in the Philippines and I had to install screenshot software on her computer because I was like, is she actually doing what she's supposed to? No way. And she billed me for five, six hours and her screen wouldn't change because she thought it took a picture every hour. I switched it so it took a picture every minute. And I'm like, okay, so this is extortion, you know, and like that's five bucks an hour because shit. Yeah. You move on. But I'm like, I don't want someone who's just gonna try to like, I'll give you a great example for everybody listening right this now. There's four different types of people to work for your company. There's four. One person who's gonna do less than what's expected. So it's bare minimum less than what's expected, right? You have the next person who's gonna do what's expected, but nothing more. So like, do what the statement of work says, but I'm gonna do nothing more. Then you have people who will go basically above what's expected. So you have that standard line, they're gonna do a little bit more, maybe the 110% type person, but those people are worth keeping around. But then you have somebody who champions your vision. That's the difference. I was consistently getting people who wanted to do less than what was expected while getting paid the maximum. Yeah. It's never gonna work. And I know we all can probably name nine out of ten people who we know or who we've hired who are the same way. To find someone who's gonna champion the vision is very abnormal. I was gonna tell you now, those are like you get maybe two to three of those in a lifetime of business. And though they could look at Jack Welch and his EA wrote a book about supporting him. Like that's not a person, like that's a one in a million. A Cheryl Sandberg, the CO of Facebook, one in a million. You know, like I'm sure Elon has his people that he's chosen where like, you're never going anywhere. Like, I he couldn't find a chief engineer, so he became one. But eventually, I'm sure now he has smart, competent people are in place that aren't going anywhere. You get like two to three of those, and you don't screw it up. I've hired family members. Like, did not work at all. Worst situation ever. You know, I've hired like my cousin. He was awesome, very, very competent, very skilled, great supporter, but he just lacked experience. So for him, it was a little bit different. It was just like I couldn't throw him enough problems to solve.

SPEAKER_01 42:53

Yeah.

SPEAKER_02 42:53

So he's too young to know like even how to solve them. And didn't necessarily like he was an athlete, so he had like, I'll do whatever you want me to do. I'm in. But then I'd have to like tell him every single step. Yeah, so that was a little bit challenging, but he still had the right fit, like in the heart for it, and that's what mattered. With Christine, there has yet to be one thing. I showed her pipe drive. Okay. So talking about pipe drive, it's a CRM. This is like GHL. It's like GHL, similar stuff, but GHL is better though.

SPEAKER_04 43:19

So yeah, I'm sticking with it. Bell ray.

SPEAKER_02 43:21

But pipe drive's cool. This is with an enterprise client. So, like, this is the system they were using. She's like, if you show me something one time, that's all I need you to do is show me one time, and I'll figure it out. So I show her pipe drive, show her the can band. Here's what we're doing, here's whatever. She's like, got it, good, whatever. She ends up meeting with my client, with their sales rep, trains them on the entire system, finds bottlenecks and problems that exist, and solves them with him, empowers him, shows up, she has the ability to coach and teach and train because she homeschooled her kids for you know 18 years. Then you have the other side, and she has the capabilities of like supporting the executives. So she knows how to have a conversation with one of my clients who's a CEO. Because she's gonna show up the same way she shows up for me. And then she just has. Competence. Like this is the rarest thing, is a competent human being. Yeah. Uh it's very rare. So, and then she has integrity. She follows through. But she's always asking me every day, what else can I do for you? What up? I'm like, Christine, no, I'll be honest with you. Just knowing that you're there sometimes is enough. Yeah. I don't need you to do anything. I just need, I'm just grateful that you texted me and said, What do you need from me today? So I'm like, nothing. Go hang out with your grandson. I don't care. Like if something pops up, I'll let you know. Um, and that was very hard for her at the beginning. It was very hard for her to understand the value of not being needed, but the value of when I need you, I know that you're there. Yeah. Like anything else in life, a lot of it is optics until it isn't. If shit hits the fan, she's the first line of defense. Always. I could ask any in. I could be, I could have a water leak at my house and something blows up and I'm in you know Orlando with the kids, it should be the first person here. Insolvent. You can't find that, you can't pay for that. You can't pay enough for that.

SPEAKER_01 44:56

Yeah.

SPEAKER_02 44:57

Um, while at the same time, there's very practical cost of things. Like, nope. Some weeks are much faster than others, some are lower than others. Um But to your point, for the cost that you may have paid for other things, it could be more, but at the same time, the value is that much more. And if you are freed up as an entrepreneur and you have more space and time, then all of a sudden, like it's it's worth the trade-off no matter what it is. I don't calculate what she does hourly at all. I don't need to.

SPEAKER_01 45:22

Yeah.

SPEAKER_02 45:22

I just know if she's there, it makes sense for me. It makes sense for her. And that's it. I mean, it's like it's crazy simple. Yeah. But you do have to add parameters and expectations. Like, she's truly an EA. Like she doesn't do phone calls, she didn't do all this other stuff. But if there's something specific I need from her on a daily basis, she'll just set aside. She meets with one of uh my clients, his sales team, meets with one of the guys every morning, every afternoon. And the morning starts, one, three, five. What's the one big thing you're gonna do today? Okay, great. What are the three medium-sized things? They're gonna take you about a half hour. What are those things? Great. What are five things that take five to fifteen minutes today that you're gonna accomplish? We took this guy from like out of his mind firefighting mode, bringing all of his work homework until 10 o'clock at night because he was so inefficient. To you last week, he was like, This is the most beneficial thing that I've done in this company. He's been there for 13 years. We've been there for two months. Like, so it's just telling, like, there's support, there's things that are needed, given a structure. He's a very entrepreneurial. That's why I do. I read it right away. I'm like, this guy's overwhelmed, but he's gonna freaking lose his mind. But he's also he can't help himself. So you put someone like Christina in there and give him the support and accountability, but it doesn't feel like accountability, it's just integrity. Did you do what you said you were gonna do? Every day. She calls him at one o'clock central time. Did you do today what you said you were gonna do? Yes or no? And he either has to man up and say no, and here's what I'm gonna do to fix it, or he's gonna get it done. But he said those two things alone. It doesn't take mastery. Again, for me, it's kind of recognition. I know myself enough, which is why I know a lot of entrepreneurs, but also I've learned the things that make sense and the things that are helpful. And I'll just end with the thought, the TLDR version is having someone who can support you in business is one of the most valuable things that you'll ever have. But it takes a very specific type of person who really understands entrepreneurs, um, who probably is non-equatable to an exactly hourly thing, at least in this season of my life. Yeah. She's solving the problem that I need her to solve. And to me, that's worth its weight in both. Yeah. Just knowing that there's support. So many of us as entrepreneurs, we have no support. We do it all on our own. And everyone we look at a vendor or this thing or that, it's all problems. It's more excuses, it's more bullshit. Yeah, not someone who just says, Got it. And when I return back to go, how did it go? They're already like, I already sent your email. Yeah. That's that's the best part.

SPEAKER_04 47:43

Yeah, totally. And that's I think just to like dig into your point a little bit more about like needing support. Like you're talking about practical day-to-day support and that accountability. Yeah. Um, and that's that's amazing, and something that I need to to figure out for sure. Uh, but there's support that comes from outside of you, from somebody who's kind of paved the way over, is ahead of you, such as yourself. Yeah. Um, and there's support from Pierce, um, which is why, like, you know, it was no small thing for you know Dave to have me over his place for a week, who I met four months ago, uh, you know, off the internet. Um and likewise, like, you know, it was it was no no small thing to like make the investment to come out here for for a week. Um but the amount of like the amount of payoff and just general benefit, encouragement, motivation, all the above that's resulted from both of these kind of key relationships has been uh an asset. I wouldn't be able to fabricate that in my own hat or in my office alone.

SPEAKER_02 48:49

I will say year round day that's what happens. Yeah. Dave's a great human being, so he knows great people. And he's like me. It's very unique to find people who are like, no, like I literally have there's nothing here. Like, I just want to see you in, I want to help you. Yeah. They're like, yeah, okay, what's the catch? Yeah, like, nothing. I just want to see you win. Yeah. It's so strange in today's world that's hypertrailizable. Yeah. To find people that are highly relational. And um, Dave's always been that way. I mean, God, we went to church together where we were like freaking toddlers.

SPEAKER_03 49:19

Yeah, we guys have been since forever. Yeah, literally. Yeah, I mean, it my his parents were at my parents' wedding, like vice minister, probably like a long, long time.

SPEAKER_02 49:27

Okay. Yeah. I mean, it's a it's a wild thing, but like Dave's always one of the standouts. And similar to you, like when you have that first interaction and you meet Dave, what you see is what you get. It's always been that way. He's always been a hustler, hardworking, figure it out, make it happen. Out of all my friends that are entrepreneurial or who have aspirations, it's like I talk to Ash Cons of all the time. I always said from the early stage when Dave first posts, I'm like, he's gonna win. He's just got the DNA for it. He just does. He has the relational skills, the integrity, the accountability, the drive, the reason why, like with his family and his kids, like he just he has the makeup for it. And he'll win at an extremely, extremely high level. If so, that's what he wants. I always preface that because some people, like for me, I'm in lifestyle stage of business. I'm like, I want time with my kids, I work 25 hours a week. I can't see like I used to work like 90.

SPEAKER_05 50:13

Yeah.

SPEAKER_02 50:13

And I'm like, this sucks. I don't want to do this anymore. Different seasons, different reasons, different timelines. If I spent 10 years working 25 hours a week, I would have lost my mind. So it's peaks and valleys. So I'm in between two mountains right now. Like there was the first one, and I like got through that and learned a lot. But then, you know, you go through our things in life, and we face some unique things that we that we went through. And so then you kind of look at the second mountain. Like, what does life redefined look like? Well, I hope to gather this happening now, I was like, him around because the people, the quotient that I figured out was like the people that you have in your life determine the quality of your life very much.

unknown 50:50

Dr.

SPEAKER_02 50:50

Jordan Peterson talks about the minute you walk in the home, walk in your house, that interaction with your wife becomes your life. Why? Because it's a staple that happens over and over and over again in five make five-minute increments every single day for a lifetime. That is your life. Yeah, it's the interaction of your kids come home from school, it's not the big things, it's those small things. Yeah. And if you can have positive interactions, I went through this when we went through like hell in our own relationship. I'm like figuring shit out. Everyone thinks that like seven-year to ten-year thing, like in marriage, you're like, holy shit, what do I need to do different? Because this is like not working, but I'm the problem. You figure that out very quickly. But then when you go through that state and you deep dive it, like what we realized was more positive interactions than negative ones, which is recalibrating expectations and allowing yourself to be honest about the things that you want, but also the things you need to improve and taking 100% responsibility of everything. So that's for that's what we did. We were like, all right, what are the things that need to change about me for me?

SPEAKER_01 51:46

Yeah.

SPEAKER_02 51:47

And Dr. Drunken Fearson said your life is basically the culmination of these positive interactions outweighing the negative ones, and in addition, it has to do with those small incremental moments. And now I've mastered those things, but my life is different because of it. Quality of my relationships weren't good because it and the people who come in my life are different because they see those things. Yeah.

SPEAKER_04 52:08

So how'd you come to be like so chill and cool? That's your deal.

SPEAKER_02 52:17

He was born that way.

SPEAKER_03 52:19

I mean, um I I I wasn't always. I mean, there is a side of me um in my younger years, you know, teens and um early twenties, that before I was before I was married. What one of the things I think is uh that is interesting is a lot of um before you get married and have kids, the ugly sides of you you don't even know. Oh yeah, dude. Oh my god. It's so true. And um Yeah. Yeah, I mean like when I I didn't know how much was honestly wrong with me until until I got married. Until I had kids. And uh similar to what you were saying, that there you always go through this this peak or ballet in marriage, uh, where things get rough for a period of time.

SPEAKER_02 53:16

People either make it out with it, don't straight up like you're you can get through it or not.

SPEAKER_03 53:21

And uh, you know, that Ashley and I got married in 2012, and we hit that rough spot in 2015, and it was the year we moved to Nashville. And uh, I mean there was a period of time where we were separated for eight months. Wow. And going back and forth between Rochester and in Tennessee for a little while. Uh, and I mean that was it was ugly. Um, I mean, I got down by like 120 pounds, did uh didn't eat. Um, Lucia and August were basically babies, Freya, Freya wasn't even born yet, Asa obviously wasn't born yet. And um it was during that season, um, like the worst season of my life, where I feel like that's where I was really re refined. And uh it's what turned me into a man, probably. Like I was a boy up until that point. Um and uh it was when I started to it was in those moments where it's like, well, you're faced with this day where your family is about to be stripped apart if you don't get your shit together. Yeah. Um and uh and I remember that moment. Like I literally remember that moment. There was a Ash and I were separated this time. I was coming to the house to watch the kids so that she could go work at a red lobster in the evening hours. And I remember when she came home, which she stopped doing for a period of time until I moved out. Okay. And uh I remember her coming home as like 11 o'clock at night, and the door opens up. And in my mind, I'm like, I'm gonna be stuck here all night, like this girl is doesn't even come home after she's out of work. And there's a reason why I'm saying all this, but um, I remember the door opening and we just we didn't say a word to each other, we passed each other, and I went outside and I sat in the car, and all I was thinking was, why why was this the night she came home? Like when I lived here, she never came home. Like, why she came home? And I'll equate it to the Holy Spirit. He says because you're leaving. Wow. Because you're not here. And it was just that for me, it was that moment that hit me where I that was the moment for me where I realized that there was so much more wrong with me than I thought. And uh it was years of therapy and getting help and talking to people who I trusted. And uh it was that moment. It that's the only reason we're together, honestly. Like I could have I could have drove off and pretended I didn't hear that voice and been prideful and acted like nothing was wrong, and I wouldn't be married. Two of the my youngest kids wouldn't be here today. Like all of these things. And um I immediately like the following day, I was like, I'm calm careful the therapist is like they're gonna be smarter than I am. So file literally followed the therapist. She I literally was in training, she was like two years younger than I was, never married, but she changed my life, like literary.

unknown 56:20

Wow.

SPEAKER_03 56:20

Um, and uh to answer that was a very long-winded way of answering your question like how did I end up the way I am now is that it was that it was that trial through fire, yeah. Pain, yeah, suffering as it does it.

SPEAKER_02 56:32

Yep, that's so true, man. Well, you know, the thing that I think most people need to realize a lot of times when you're going through it, it's hard to see it. So maybe that can drop a seed into someone's mind. In six months, maybe they're gonna be the one going through it, because we all do, which is the idea that like the hardest things in life that come at you, you can't not feel or experience them. You can try to delay it, it's just gonna hit you that much harder later. So you have to find a way to transmute it. This is why I think a lot of people become business owners and entrepreneurs. We're not all masochists, we are to a certain degree polly. Yeah, like we enjoy the pain of like the process. But it's life trying to force transmutation, which I believe that the highest and best uh value of entrepreneurship is personal and spiritual development. I don't I think money is the byproduct. Like that is the byproduct of what you're willing to do in the transformation of who you are as a person. So life will throw you challenges. Yeah, whether it's you have the potential of divorce and separation, or whether my kids going through a school shoot, or even Neve also experiencing the challenges of marriage and separation, divorce, and it forces you to look internal. It forces you to make critical decisions you would have never made. Yeah. But you have to transmute it, which I think is like a red ball of energy coming at you. Like someone's throwing this red orb at you. Before it hits you, you have to kind of grab it in the air and turn it from red to green and send it back out. That is the trueness of being a conduit of heaven. Because life will throw you challenge is better, is it you know to give and receive the idea, right? Like, well, it's happening through you as an individual. So we want to give. Well, we have to have the capacity to receive. Why don't more people ask for help? Because they don't know how to receive. Yeah. So they ask for more money, but they don't know how to receive. Why? Because their mind is programmed with the my none grow on trees. I'm like, no, it's just changed inside the Federal Reserve, and just they just give it a new number. How easy is that? It's not even real.

SPEAKER_05 58:27

Yeah.

SPEAKER_02 58:27

It's not real. Okay, so let me open my ability to receive so that my ability to give happens. That's transmutation. That is the whole thing. God give me more so I can give more to others. Right? So look at that compounding multiplying factor in your life and be like, every hard thing has been given to me as a challenge in order for me to be able to essentially see that life change happen through me so that I can give more back out to the world. More to my kids, more to my wife, more to my community, more to my employees, more that more to everybody. Like that's the true abundance. But we think that it comes without pain and suffering. No, that is the fucking ticket. That is it. It is pain, suffering, hardship, intensity, no promise, no certainty. The void.

SPEAKER_01 59:11

Yeah.

SPEAKER_02 59:12

And it's up to you to go, like, I'm gonna use this to my benefit. And every single scenario I look back in my life, I'll ask you both the same thing. Anything you've ever gone through in your life that you made it on the other side of, now knowing what you know, is there any part of you that wishes that would have never happened? No, no, absolutely not. Why? Because that's how it works, it has to happen because it changes us from the inside out. And we don't ever say, Oh no, I wish it never would have happened. My kids going through a spool shooting? Yeah, certainly. Most people would say I wish that never happened. My kids are more resilient at save my relationship, my marriage. I mean, it changed me on a fundamental level that I cannot explain. Yeah, like people's lives were lost, and it's horrific. But the silver lining, it got my daughter the help from a neurological standpoint that we would never have known. That could have plagued her for a whole life, what she was going through. But because of that, we found it. See what I'm saying? Like it always, it always makes sense. Yeah. But it's our ability, our willingness to go like, I'm gonna turn this hard thing into a better thing. But the only way that's gonna happen is if I force myself or allow myself or create acceptance for myself to get through it to the other side. So God help me. Will you bring the right people, the right resource, the right things around me in order to help me get to the next level? That's usually where the magic happens.

SPEAKER_04 1:00:26

Wow. Yeah. Thank you for sharing, guys. Um I wasn't that stuff yet. I was more than anything trying to portfolio.

SPEAKER_03 1:00:34

It's all good. I mean, I'm just there's only one answer, and I already hate it. So yeah, I think we went that way.

SPEAKER_01 1:00:42

Lady Gunner.

unknown 1:00:42

Yeah.

SPEAKER_04 1:00:43

I don't see. I certainly don't have like anything off the off the cuff that's like as as intense or or transformative. Or I think the most recent thing that's happened with us is uh my wife was diagnosed with lupus about a year ago. Um she started having symptoms immediately after our youngest uh Teddy arrived, like hours after. And uh yeah, for for three, four months um after she had probably whopping, standing up drainflammation was just like off the charts. Um just doing anything was was excruciating. I would carry her to places around the house uh on a semi-regular basis for a while. And uh yeah, I I had recently given my life to the Lord at that point. Um that was in 2023. Um and uh that really like was there's a humbly waf in uh humility, yeah. I think um going through that, uh it was like kind of an involuntary time off for me. My parents were so supportive in that time, so it was very, very helpful. But um that kind of drew us closer ultimately together than we've ever been. And um she's also you know as resilient and and uh yeah, she's as badass as she's ever been, as a primarily as a result of that, of course. Yeah, uh, so that's been hugely transformative, but uh it was not fun to go through. No, that's for sure. Never is um so yeah, man.

SPEAKER_02 1:02:22

Fool's powerful, dude. And that's great. I mean, you've probably learned so much about yourself and that your capacity to lead and to support, and also the limitations. Like that's it's the dual sword. It's like, well, I showed up to ways I never thought I would have. Yeah. For me, I thought I would be the last person to be like, F this, my kids are gonna march back up the hill and they're gonna go back to that school. We're gonna look the devil in the eyes. This powerful force of negativity in the eyes. I feel like not happening. I would be not the first person to normally say that. But through all the stuff I've been through, I now learned like, I know I can be that person. And the same thing for you, like there were probably plenty of moments I'm sure you can point back to to like. I did not know that love could love this deep. I did not understand that I had it in me to show it for this person in this capacity. I did not understand my ability to let go of convenience and preference in order to like be a champion of someone and their art is our. Yeah, like my others elsewhere, red liars.

SPEAKER_04 1:03:16

That was as a little bit.

SPEAKER_02 1:03:17

Yeah, I mean, you just go like, no, I'm gonna put my family for who wouldn't. Right. But also that shows the other side of you something really powerful that you can trust you on those things. And you know, it's so much easier in life to like do well for other people than we do for ourselves. Like it's human condition. We're always willing to do more for other people than we well for ourselves. But when you reveal moments of the distance in which you're willing to go for someone else, it actually shows you the distance that you're willing to love and appreciate and celebrate yourself. Most people don't give themselves permission to do that. So that's why I'm mirroring that back to you right now to go like, yeah, slowing down to observe that and go like, what were the areas in which I surprised myself? What were the areas in which I allowed myself to go beyond maybe what I normally would have just naturally in my care for myself for someone else? Then you mirror that back and go like, in what ways can I do that for me? In what ways can I give myself permission to rest my new two? Yeah, some people on the opposite equation, where it's like, you saw how hard she fought, and you're like, in what ways can I allow myself to be impassioned to fight something this hard? Because she didn't just cower to it. She said, Don't join on offense. Even if I can't move, I will use my hands, I will use my mind, I'll do whatever I have to to go on offense to try to solve this problem. So there might be like the resilience that she displayed with and in the moment in an immobile body, but in an empowered spirit, like two really powerful differences. Yeah, she found a way to get around the thing. And so you just inspect the whole thing, you're like, wow. What could those things have been? And then you apply them. I truly believe for most folks it's like the challenge is like that we don't stop to observe. We're moving so fast, we don't analyze. It's like chess. A loss. Oh, that sucks. Okay, I'm hungry. Dude, yeah, just stop for two seconds and look at the board and go like, where did I make the mistake? That's the best game because like it's literally up to you. Like, you're either making a right move or the wrong move, make the wrong move, you lose. So, like, inspect, just take two seconds to inspect and go, if you want to be the same thing, you're like, Where did I win?

SPEAKER_03 1:05:11

Yeah. Well, and we're naturally we're naturally creators, right? Yeah. At the core. And so many times people don't pause and they complain about the outcome of their life, and it's like, you design. Yes. Just stop. Why don't you stop? If you don't like it, redesign it. Everything you had, you br you designed. Yeah. And um, there's a lot of power in taking a step back and getting this 30,000 foot view, and even just recognize like, am I happy?

SPEAKER_02 1:05:44

It's a brilliant question, Screw. Just like bring it down and you're like, Am I happy? Not why.

unknown 1:05:49

Yeah, yeah, yeah.

SPEAKER_03 1:05:50

And um, and that's that's why I even in doing what I'm doing with with glass there, because I did that and I was not. And uh This has been the one of the most stretching things I've ever done. I didn't even know that I had limitations prior to this because I didn't work hard enough to reveal limitations. Yeah. And now I'm learning those. Like I'm literally living out this new being a business owner and recognizing and learning for the first time what those even are in my life. And it's revealing tons of beautiful things of things that I need to dial in and dial back on and all that.

SPEAKER_02 1:06:27

Things you need to learn how to go to overcome. Yeah. I'm going to jump on something that you mentioned because we talked about a little bit earlier, talking about the success ratio. Like for most entrepreneurs and for most people in billion businesses, the idea is that like it's not that you fall out of love with the thing you have, it's that you've kind of like lost this compass on winning and on success. And I'm just meaning self-serving success. I just mean the emotion of feeling like you're winning. Yeah. Like there's nothing more intoxicated than that. You're not a losing team. Like, that's it's what it is. My daughter, she's the again, the most resilient freaking kit. Basketball season, like 10 games. They lost every single game. They would not score above 10 points. And she would still most enthusiastic, she'd get out there, she'd work her hardest, she'd celebrate, she'd high five, she'd do a whole thing. I'm like, this girl does not, she doesn't even look at loss. It's just what can we do better, or we win. Like it doesn't even exist on the table. I'm like, this is one of the most incredible things about her. Even for her corrective behavior, it's just one of those things where they're oldest. We a lot more learning on via social awareness and things. There's a lot more correction there. Shouldn't look at it as correction. Okay, Daddy. Okay, whatever I need to do different. It's just the way she's wired and probably instilled in values. But look at the success ratio you mentioned. I realized I looked at my life and was like, I'm just not happy. Like then change something. Absolutely. Here's the ultimate hap, and probably because more news will listen to this than females. Probably like a 95 to oh yeah.

SPEAKER_04 1:07:48

Absolutely. Yeah.

SPEAKER_02 1:07:50

Here's one of the biggest hacks that I learned in life that got me not only motivated, but got me into the right headspace to win. I stopped trying to be happy. Now, this is a key because it's not a distraction. Yeah, happiness is the first aim because what does everyone say? Okay, you call your wife, you're having a hard day. What does she say? I just want you to be happy. So it's ingrained in our culture and in our vernacular and the way that we communicate. When your kids are having a hard day and you're like, oh honey, I just want you to be happy. Okay. With my son, I changed this because with myself, I changed this. I stopped trying to be happy and I tried to find ways to be proud of myself. For me, performance was always awarded in my family upbringing. Good at sports, attaboys, collapse. Good at business, add a boys and collapse. Do what you're supposed to do, add a boys and collapse. All of my pride in a healthy way was outsourced. Someone else was the one telling me, yeah, I'm proud of you. I never learned how to say I'm proud of myself. This was like mind-shattering to me when I finally observed this. And then the whole world is saying be happy. And I'm like, guys, lives suck. What do you mean be happy? We have to take the shit. For everyone, we're always wrong. There's always room to grow. There's always something we should do different. There's always a period to compare ourselves to. There's a world that says now we should be demonized, spurt you be men.

unknown 1:09:12

Yeah.

SPEAKER_02 1:09:12

Like you can go down anything in any vent street in any timeline and any scope. And you just be like, it's hard B I D. But I'm like, no, it's the best thing because I like hard things. So I'm like, I enjoy challenge. So now I want to be kind of the highest Ashelon of boy I can as a man.

SPEAKER_01 1:09:27

Yeah.

SPEAKER_02 1:09:27

Which is not happy. Happy is for my kids on Christmas. Happy is for my wife because when she's happy, I feel happy. Why? Because I'm proud of myself. So the happiest I'll get is like watching my kids open residents on Christmas. There have been plenty of years that I find always my bank account was I don't know how the hell we're gonna do, but we did.

SPEAKER_01 1:09:49

Yeah.

SPEAKER_02 1:09:50

Like those are but am I happy? No. I'm proud that we get I'm proud of myself that I got accomplished. So if you substitute for especially for dudes through a hard season, I know you think you want to be happy, but you don't. It's a lie.

SPEAKER_05 1:10:04

Yeah.

SPEAKER_02 1:10:05

You want to be proud of yourself. And one of the best ways to be proud of yourself is by doing hard things, observing hard things in your life and doing them anyway. So look at anything in your life that feels hard, that feels overwhelming, that feels like it's gonna stretch you, pull you, put you in a different position in your life and where you're like, I got zero, I got a hundred leads. Do the things that you would be proud of yourself in the future for doing had you done them. I don't care if that's going to the gym, I don't care if that's eating better, I don't care whatever. You find the thing and you go like, I would be really proud of myself if I did that. You know, for me, I'm like, I one of my things is I'd be really proud of myself if I could be consistent. So I started to try to find the lotus hanging fruit of something I can be consistent with, you know it was making tea for my wife every single night. Yeah. One of the things that has transformed my relationship is my ability to be consistent. It's not like go be consistent and go be on every world stage or go whatever, wash my car every day, or even put gas in my car every two days and just make sure it never is on empty.

SPEAKER_04 1:11:03

I'm just glad you didn't say brushing your teeth every day.

SPEAKER_02 1:11:05

Brushing my teeth every day, right? Uh there you go. It was every single night, she doesn't have to think about it, and I take care of it for her and I make her see everything. And I could look back on something so crazy simple. What is happiness a byproduct? Being proud of yourself. Go to the gym, same thing. Like clients, you know my goal is this year? 100% retention. Everyone else is going, like, how do I build and scale? And how do I automate with AI every single you know, whatever? And I'm like, just 100% retention. Why because it's the highest level of service. If everybody is doing better because I'm involved in their life, don't go anywhere.

SPEAKER_05 1:11:39

Yeah.

SPEAKER_02 1:11:40

So would they Zave Zag when the world says go this way, go that way? Why? Because I'm tooling it towards what I would be grudging myself about, not what everybody else is trying to tell me to do. And sure as fuck not being happy. Because that, you know, happiness is going out, partying, drinking, it's cookers, that's heating a sick. 100% there. And so I've just applied these principles in my life and gone like, okay, that's the aim. It's worked better than anything I've done in 38 years of my life, is the last year and a half to years of going like, how can I be proud of myself? It isn't fun and pride's always demonized. Because there is something in there when it's pride based on who you are and your status and what car you drive. That's not what I'm talking about. Yeah. I'm talking about allowing yourself to be proud of you for doing hard shit that you don't feel like doing. Because feelings are just emotions, and those are for the females. I love having feelings, those are important, but I use them as data. I analyze them and look at them and go like, okay, yeah, why am I feeling this way? Why am I experiencing this? And usually it has to do with a story that's bullshit. So how do I get out of that state? I go do part takes.

SPEAKER_01 1:12:43

Yeah.

SPEAKER_02 1:12:44

Hey, dude, it's like, what is that the other like hard times create, you know, whatever. Yeah, that's on that.

SPEAKER_03 1:12:50

Yeah, yeah.

SPEAKER_02 1:12:51

We're coming out of like the you know, the weak bullshit. And so I think that a lot of that it creates this curve of like where we go. There's an intensity now into what we do, and there's like a responsibility that we're taking on, um, because our culture is is, I think, shifting towards a perspective of like we're either gonna like take full ownership or responsibility of ourselves and show up the way that we need to, uh, or we're not. And I think there's gonna be a lot lost for the people who don't.

SPEAKER_01 1:13:20

Yeah.

SPEAKER_02 1:13:21

But there's no way to lose if you're aiming towards going and doing hard things. Isn't it funny? I'll end with this concept. If you go eat ice cream, it feels good in the moment, not so great for you after. Yeah. Uh reverse it. And if you think of like, if I go to the gym, kind of sucks in the moment, like at eight o'clock every night. I think still to this day I had a debate with myself. I'm like, I just wish I could just whatever do this, this is. And I'm like, it's gonna feel better after and after every single time. I'm like, so fucking badass. Yeah, like you could not even drive there a year ago. Yeah. And now you're look what you're doing. So even with my son, I don't tell him I'm proud of you. I'm not gonna hear that from me. I tell him you should be really proud of yourself. And he goes, Yeah. I go, Do you know why? They'd be like, Because of this? I'd be like, that sounds good. Like, I'm letting him self-prescribe. Right.

SPEAKER_01 1:14:14

Yeah, right, yeah.

SPEAKER_03 1:14:16

Yeah, and it's it's one of the reasons why I don't um I've grown to train my brain to not I don't care if someone has anything positive to say about me or negative. Yeah, yeah. I get energy I don't gain energy I don't get energy or lose energy from either one, a compliment or a disc or whenever. And one of the things and I I literally do, it sounds crazy, but like if I'm driving and I have a full day of estimates and I land some really good ones, I say out loud, do good work. Yeah. That good work. Yep. Um, because I don't I don't look at it, I don't look for it for other people, from other people. And when I get home, I don't really share a lot about my day with Ashma, because I'm not looking when I'm at work, I literally don't think about my family, and when I get home, I try not to think about work. Yep. And I she doesn't really she doesn't actually care anyways. All right, which is the best part. Like I if if there's anyone that I want to say I'm proud of you the most, it'd probably be her. Yeah. And she's like, okay, like good job, dude. Yeah, you sold some wonderful things, good work. It's like the most humbling thing ever, but I also like love that. Like I love that she just doesn't care. She does. Like, I'm not saying she's not she's not like this heartless woman that like doesn't care that I'm successful or doing well, but she's just like, yeah, I don't like I don't care about any of that.

SPEAKER_02 1:15:36

Like, I don't know and a big part of that is because she knows you're always gonna figure it out.

SPEAKER_03 1:15:39

Yeah, yeah. You're doing what you're supposed to be doing. Also, I don't want her to know what a good if it's a good day or a bad day because I don't want her to carry the weight of the bad days.

SPEAKER_02 1:15:47

Totally. Well, they carry that. I learned that unfortunately the hard way of like how much they carry with that. So I was just like, like, I just thought it's good to be transparent and openly share. And I'm like, I dealt with all the drama now of well, you should do this, do that, do this, do that, do that. And I'm like, Really, this is upside down backwards.

SPEAKER_03 1:16:02

Yeah. Because you usually the things that stress me out, like that it's not even a stressful point yet. So why like it's gonna resolve itself because I'm like, dude, I got 25k sitting in the bank account in my business bank account. That's like it's making me a little nervous. I got 10k sitting, like at I'm not gonna go tell her that. Like, I don't want her to think that like she's gonna be like, what does that mean? Like, is that good? Is that bad? Like, I don't know if that's a good so we get some Bitcoin, yeah. Yeah, we're uh do you want any people get a job? Like, what's going on? Yeah, so like I just don't I you know I don't share that stuff with her, but yeah, bit there's there's so much I gain so much energy just telling myself good job. Yeah, like good work.

SPEAKER_02 1:16:42

And that is far more rare than you think, yeah. And I think that's why AP consistently show up. Yeah. Like part of the fracture for me and the hard thing about showing up over and over and over again is it's dependent upon emotional state. Yeah. But you can create less variants in your emotional state if you know how to self-coach.

SPEAKER_03 1:16:58

Yeah.

SPEAKER_02 1:16:58

You know, like because you just keep going. And I'm like, this guy is just relentless. Like it's so fun to watch. Yeah. But because so many people are so concerned about it's an overstated thing, but about other people's opinions, I'm like, no, it's not even that. It's that people are in a negative emotional space. That's why people can post a picture, but not like physically show up live consistently. Yeah, yeah. Is because they're dealing with demons that other people don't see. But when you can coach yourself and you can stay in a positive emotional state, it's great sales training for anybody listening. Three steps to closing the deal successfully, or like happen in this order. The first one has to do with your emotional state. Now, nobody trains this shit because they're all like, well, you know, you have to have whatever. Uh use my script. And then, you know, it's bullshit, doesn't matter. A script cannot change someone's energy.

SPEAKER_03 1:17:48

Yeah.

SPEAKER_02 1:17:48

So the first thing is your emotional state. If your emotional state is in a low place, then don't go on a sales call or answer the phone for that matter, unless you can get to a higher emotional state, because no one's gonna buy from you in low state. It's a low vibration. Yeah, but the second thing is the story that you tell yourself. So what's funny is they work bilaterally. So, like in the middle, the thing that actually determines everything is the story you tell yourself. So when you're like at a boy, good work, let's go do it again. Or if you're like, let's see how many no's on Get Seb and you laugh it off, like how many no's will determine how many yeses. Meaning, yeah. If they say no, the next one's gonna be a yes, like you you counterbalance it by saying, like, hey, that happens, I know the next one's gonna be better. The story that you tell yourself determines the seller, which is three. Yeah. So state, story, sell. So people are going, like, why am I not giving more sales? Well, use my templates. And if you use my templates, you say exactly what I say. Nope. Nope. Number one thing that sells on the planet is energy, which is tradition.

SPEAKER_03 1:18:42

Well, I know, and I know that to be true because I'll train guys, especially in the window cleaning space, on Facebook ads. Oh, yeah. The biggest struggle is not setting up the ads. That's literally, you just need to know what buttons to press. Right. Where people struggle, they'll be like, and this literally happened last night. Um, I had a guy who I was coaching and he had ads running and they weren't performing. And I'm already like, let me see your video. And in my mind, I'm like, bro, you look like you just walked out of prison. You're not, you're, you're not smile, you didn't smile at all. Your face never changed, and you have zero energy. Yeah. I'm not, I don't want you in my house, let alone if you're not enticing me to get my windows linked. Right. So I was like, bro, you're gonna redo this. You have to, you have to have some like manners and take move your hands, be eccentric, like have some energy, some um, some just like, yeah, you just need to be enthusiastic. Yeah, you gotta get a sidewalk. And I was like, then send me some b-roll footage of you cleaning windows. Like, well, I can fix this in like five seconds. Uh, it took fog nons. I edited his video for him, I put some b-roll footage on it. He sounded great, he looked way better. We watched his ad and Hip Colby and I were hanging out last night, and on two occasions, within an hour, he's like, I got another lead. I got another lead. I thought it lead, it's all energy. Yep, it is. You're saying it, the offer didn't change. Right. The name of the target probably didn't change.

SPEAKER_02 1:20:00

What he's saying, the offer, just how it's presented. I mean, makes such a huge difference. Your emotional state determines the story that you tell yourself with how to determine this out. If his emotional state is woe is me, ee or yeah, that is like the worst possible thing ever. Yeah, you have to be in a state of where you're like, okay, this hard, but I'm gonna win. Like you have to have that bend. You have to have that thing. And if you don't, like you can't expect anything else to change. So it's true for the leads process, true for the cell process, true for the true for everything. Yeah. So, like, okay, don't solve the cell. The cell will solve itself if you can A, you get your emotional state, your vibration up. Yeah, that's why I'm feeling talking about vibration and frequency. They're like, this woo-woo bullshit. Yeah, a lot easier to say, like, your energy sucks. Yeah. Like, you know, can you look alive? Can you act alive? Can you like smile? Can you be happy? What the fuck's going on in your life that's so bad? Yeah, like I can shift someone's perspective so quick and just be like, oh, you think you have a bad? Okay, let me tell you a couple stories. Yeah. That's what's great. Whether in the business or in life or in marriage or in whatever, it's just like that's a big part of what I do. It's like just shifting those states because that determines the story. Okay, it's not as bad as I thought it was. How much was your growth ye uh first month?

SPEAKER_04 1:21:06

Oh, do you remember Snow Secrets? Yeah, we were 528% a year or like for months month, run the privacy, previous year.

SPEAKER_02 1:21:15

Yeah. So 535% by setting intention, has it having positive influences of people around you, by telling yourself a different story, and by just doing the work.

SPEAKER_01 1:21:24

Yeah.

SPEAKER_02 1:21:24

Went from zero to 100 leads. I mean, it's not complicated. Business is actually really, really not complicated. We as people can make it complicated. Yeah. But at the end of the day, when I shifted something my business, I was like, I don't know, I'm just gonna do whatever I think is right. You know what my gluepring was for this year? Go serve the people that God puts in front of you.

SPEAKER_00 1:21:40

Yeah.

SPEAKER_02 1:21:41

It's the most fun, most fulfilling, most sustainable year of business I've ever done. Yeah. So far. We're doing pretty good. So, like, I'm like, okay, this is great. This is exactly as it should as it should be. Uh so I'm curious to see in life how many things are like self-fulfilling prophecies. Yeah. Based on our state, based on the story that we tell ourselves, based on the you want poor old me, poor as me. Okay, I just could just me or that shit back to you so fast. Yeah. You want like I'm an overcomer, I'm gonna get through this, I'm gonna be resilient, and I'm gonna tell myself a better story, I'm gonna do the hard things.

SPEAKER_03 1:22:11

Yeah, that's yeah, because well, literally no one else is going to.

SPEAKER_02 1:22:14

Yeah, yeah. The bar's very low. We have a bar very low.

SPEAKER_03 1:22:17

Yeah, very low.

SPEAKER_04 1:22:20

Oh, yeah. What's gap? That's all that I got. I was about to ask you the same thing. Oh, good, cool. Well, I'll favor on you, Nick. I don't know if you have any other notes, man. This has been amazing. Yeah, thank you so much for coming on in the first place. Quasi thank you again for your hospitality for having us here. Of course today. Absolutely. Yeah, I don't know if you have any other closing notes, man. A lot of the guys that listen to this are brand new to like they're thinking right now, they're sitting thinking about going and like knocking our first door, for example. Yeah, that's a lot of the people that are listening to this. And there's a lot of other people that are listening to this that are um that are in day's position or they're that are more like me, they're like kind of bucket bobs that had been stuck in the trunk for a while. That's on day, that's my bobs. Um and they want to grow a successful, profitable business over the long term, but they don't know how. Uh and so, anyways, just given that context. I don't know if you have any of the notes in closing, but yeah, man.

SPEAKER_02 1:23:16

I well, I think there's one thing I like to tell people at the end of every podcast. So as long as I'm asked that question, which thank you for asking it, because not everybody does. Um I think if you want to change your life dramatically for the better, encourage my people a day. That sounds crazy. Yeah. But I was sounding you a story earlier about after COVID, I lost a million dollars of recurring revenue in TIs. Um, I remember being like, I have absolutely no idea how I'm gonna solve this issue, but God, this is your problem, and I'm gonna trust that you're gonna figure it out. So for me, I'm just like, yeah, boom. God, this is your I remember my wife, I remember vividly where I was standing in her house. I told her, and I was like, but you know what, this is girl's problems, you gotta solve it. I just walked away. Like, go back to work. Because I'm not taking this on. I called one of my mentors, which I have five, by the way. So for these guys who are listening, like, you gotta get people in your life who see you, appreciate you, and will you send to you like on a consistent regular basis? That's a huge thing. Um, but I called one of my mentors to tell me, and I said, Hey man, we ran like a $20 million year business at that time, could have $170 million now. Straight track record or doing the right thing, all of a sudden, shh, things hit. And I said, I had no idea what to do. I've lost a million dollars in recurring revenue. Don't know how I'm paying mortgage, kids' school, where and that's what he told me to do. He said, Well, right now, um I wish I had better advice. I mean that was more practical, but just go encourage Roger Paul Day. And I literally told him, You've got to be fucking big. Like, you have to be kidding. Like, are you serious? And I started laughing, like, are you serious? He's like, Yeah. And I was like, Okay. So like kind of t like texting, like, what do you mean? He's like, Yeah, just I don't know, go on Facebook, go on Instagram, go on your phone. Just pick anybody. Just go encourage five people today. And I was like, okay. I'm about to figure that out. He was like, literally, we're dah, options. What does that always come back to? Personal integrity and character, personal development. Are you willing to do the reps? Are you willing to do the thing that doesn't look sexy? Whatever. Dude, for 35 the next 35 days, I encourage five people every single day. And I get on Instagram and just hit someone I haven't talked to in 10 years with a voicemail who just says, Hey, you know, I've been watching from afar, like I just want you know you're doing better than you think you are. Like keep going, keep doing. Yeah, whatever you're doing. I just would find a way to encourage people.

SPEAKER_05 1:25:42

Yeah.

SPEAKER_02 1:25:43

35 days later, I close almost fire, because $405,000 in deals and coaching in a week. $400,000. I've never had a $400,000 week since then. So the wild thing was with no strategy, with the world with their heads up their ass post-COVID of going like, I don't even know how. This was in between basically like the end of April and May. I didn't even have a coaching program. Just going first five people a day. What's so wild is none of the people going for a dominant my content changed. My contribution to deal changed, my expectations changed, I changed. So all that was was a reversal. Because the people who did end up coming in, it's just the way I presented was different. The way that I yeah wanted to work with them, it was for the right reasons, it was based off of the right ideas and principles. So if anybody wants to find themselves in a better position in life or in their work, just going first five people a day. I promise you, it'll change your life for the better. I didn't have any expectations because it was no, I felt hopeless, to be honest with you.

SPEAKER_00 1:26:50

Yeah.

SPEAKER_02 1:26:50

I was like, let's just detach from I didn't expect anything people like first by. I didn't expect my life to change. I just was like, well, someone tell me what to do because I don't know what to do. And it did it. And it changed everything. So um that's my encouragement for the people who are listening. Those are my parting words of wisdom. If you don't know what to do, you go encourage fine people today and watch how much it shifts your life. Because then we'll change everything. Yeah, the three habit thing.

SPEAKER_04 1:27:14

Well, you've certainly encouraged uh Dave and I on this call. So hopefully at least three people listen to his podcast. Yeah, and uh then you've gotten your reps in for the noise of the bell blasts. That's great, man. Thank you, thanks for having me, buddy. Yeah, thanks for guys already on, man. This is very plate for profit. We'll see you in the next one.