The Stagnation Assassin Show
Welcome to the world's most BRUTAL business transformation channel!
I'm Todd Hagopian, CEO of Stagnation Assassins and Executive Director of the Stagnation Intelligence Agency. Every week, I deliver fast-paced, in-your-face episodes that teach aspiring stagnation assassins how to DECLARE WAR ON STAGNATION!
WARNING: This channel contains:
⚔️ Uncomfortable truths about why your business is failing
💀 Strategic brutality that transforms companies
🔥 Zero tolerance for corporate mediocrity
💰 Profit-producing insights that your competitors don't want you to hear
Visit https://ToddHagopian.com for free content on slaying stagnation.
Visit https://StagnationAssassins.com (Coming soon) to join the revolution.
SUBSCRIBE and ring the bell to become a certified Stagnation Assassin!
The Stagnation Assassin Show
Your Competitors Know Your Weaknesses Better Than You Do—Because They're Exploiting Them
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
While you're comfortable in your ignorance, your competitors wake up every day studying you. They know your strengths because they're avoiding them. They know your weaknesses because they're exploiting them. I asked a leadership team their competitor's lead time. Silence. "Four weeks?" someone guessed. It had been four weeks for eight months—and they didn't know. That's not competition—that's getting mugged with your eyes closed.
The Pathetic Pantomime
You've been losing market share to this competitor for years and can't answer basic questions about how they operate. Their warranty claim rate? Nobody knew. Manufacturing costs? Nothing. But I guarantee they know everything about you—that's why they're winning.
Customer obsession failure is even worse. B2B companies study direct customers while ignoring end consumers who determine whether those customers succeed.
When selling shopping carts, grocery stores wanted five-year replacement cycles. We argued for three—wheels go bad, rust develops. They didn't care about $45 commodity items. So we interviewed actual shoppers. Found 82% had abandoned shopping trips because of bad carts. We calculated hundreds of thousands in lost revenue per store annually. Result? They started buying whole fleets rather than one cart at a time. Revenue exploded.
Competitor intelligence failure is equally devastating. You track their pricing and press releases—surface-level intelligence everyone has. Meanwhile, they know your real manufacturing costs and which customers are unhappy.
What You'll Learn in This Episode
Todd Hagopian reveals Magnificent Obsession—systematic intelligence on customers and competitors at levels most organizations never attempt.
Customer Obsession: Go beyond B2B buyers to actual end users. Commission quick studies—150 interviews, few thousand dollars. Ask what frustrates them and what workarounds they've created.
Competitor Obsession: Dissect business models, not just products. Buy competitor products and tear down completely. One analysis revealed a competitor was vulnerable below 2,400 units monthly—we exploited it.
Critical boundary: 5% of capacity on intelligence, 95% on execution. The 30-Day Rule—intelligence to action in 30 days maximum.
Your Assignment
Schedule 10 end-user conversations this week. Then buy your top competitor's product and tear it apart.
Visit https://stagnationassassins.com and Declare WAR on Stagnation.
About The Podcaster
Todd Hagopian has led five corporate transformations generating $2B+ in shareholder value. Author of The Unfair Advantage (https://www.amazon.com/dp/B0FV6QMWBX). Featured 30+ times on Forbes.com, Fox Business, and NPR.