DT_T (Do The _ Thing)

DT_T Summer Series | S1-Episode 2 - Conversation With Andy Choi- CEO of Do Good

Sheela Season 1 Episode 14

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Welcome to the special curated Summer Series of the Do The _ Thing (DT_T) Podcast: Capital Meets Impact.

Summer Series1 : Episode 2 - Profit with Purpose & Engineering "Nonprofit-as-a-Service" with ANDY CHOI

What happens when you challenge the deeply entrenched corporate belief that social impact can only happen after a company achieves massive profit? You uncover an exciting modern frontier where purpose and financial sustainability don't just compromise—they co-create.

In this second installment of our curated Summer Series, Capital Meets Impact, host Sheela sits down with Andy Choi, the visionary founder and CEO of Do Good. Operating a distinct hybrid model that unifies a 501(c)(3) foundation with a for-profit technology ecosystem, Andy is pioneering a revolutionary infrastructure called NaaS—Nonprofit-as-a-Service. Engineered to automate the legal, financial, and compliance hurdles traditionally gatekeeping philanthropy, NaaS lowers the structural barrier so companies can immediately activate and scale systemic relief.

In this conversation, we explore:

  • Dismantling the Trade-Off: How to look beyond the binary mindset that keeps profit and purpose locked in separate rooms.
  • The Architecture of NaaS: Breaking down how Nonprofit-as-a-Service democratizes corporate social responsibility by handling tax-deductibility, compliance, and campaign logistics automatically.
  • The Hybrid Corporate Blueprint: Inside the structural mechanics of leveraging both 501(c)(3) foundations and for-profit engines to amplify long-term viability.
  • Sustainably Profitable Impact: Why scaling structural relief requires changing the rules of how resource pipelines flow into the social enterprise space.

About the Guest: Andy Choi

Andy Choi is dedicated to redefining what it means to “do good” in modern business. As the founder of Do Good, he created NaaS—Nonprofit-as-a-Service—to make social impact easy, accessible, and scalable for anyone. The platform lets companies instantly launch and run a nonprofit arm, with tax-deductible donations, legal structure, compliance, and campaign tools handled automatically.

Andy’s conviction comes from both his upbringing and his career. Raised in a family of caregivers, faith leaders, and immigrants, community-based service wasn’t a one-off—it was woven into daily life. Later, in the tech and startup world, he encountered a very different mindset: impact came only after profit. Eventually, he realized it doesn’t have to be a tradeoff. Today, he believes purpose and profit can (and should) coexist in every company—and DoGood exists to make that possible.

  • Connect with Andy: https://home.dogoodpoints.com/
  • Follow Andy on LinkedIn: https://www.linkedin.com/in/andyhchoi/

Connect with Do The _ Thing

  • Enjoyed the episode? Please subscribe, rate, and leave us a review on Apple Podcasts or Spotify!
  • Join the Community: Follow our visual journey on Instagram at @dt_tpodcast
  • Share Your Dash: What is the unique gift or purpose you are bringing to the world? Reach out and share your story with us!

Dear Listeners, If something in this conversation resonated, feel free to share your reflections. Warmly, Sheela

Sometimes the purpose we’re called to do begins long before we know how to name it.

Sheela

Welcome to the Do the Dash Thing Podcast. It's all about doing the dash thing. That unique gift, calling, or purpose only you can bring to the world. This podcast showcases the beautiful things being done by incredible individuals. And it's also an invitation for you to look within, recognize your own gift, and fill in your dash. This is the Do the Dash Thing Podcast, and I'm Sheila, your host. This summer I'm sharing a curated series of conversations with people who are social entrepreneurs, fundraisers, investors, and ecosystem builders who are helping create change in thoughtful, practical, and deeply human ways. Welcome Andy to DT Dash the Do the Dash Thing podcast. And I'm so glad you are here. You're founder of Do Good, and I'm very much looking forward to explore your work at the intersection of business and social impact. If you could share a little bit about yourself, your journey, and what pestered your commitment to this world.

Andy C

Well, Sheila, it's really nice to meet you. Thanks for having me again for just this conversation. Um hi everyone. My name is Andy. I am the founder and CEO of DoGood. We are a social enterprise, uh, meaning that we comprise of both a 501c3 foundation and a for-profit technology company. At the core of everything that we do and we build, we believe in what we call profit with purpose. What does that mean? For example, I believe nonprofits should be profitable, that if you're going to solve some of the biggest problems in the world, like hunger or I don't know, climate change, you actually need resources and you need to pay talent and have amazing young people like that can solve these kind of big, big problems. And I also believe in capitalism. We live in a capitalistic society. In order to make change, you have to participate in the economic system, right? So profit with purpose is really like building the bridge between social impact and capitalism. And the way we do that is through our core product called NAS, which is nonprofit as a service, where we allow for-profit businesses and individuals to spin up and operate and maintain a 501c3 nonprofit without the headache and trouble of setting one up. So the problems that we're solving is that normally setting up your own foundation costs anywhere from $2,000 to $10,000, takes about six to 12 months on average. Where through the NAS program, you can have, you can be donation and tax deductible ready in a matter of days, not months or years. And not only that, like it's the operation of the nonprofit is the heavy lifting, right? Like the access is kind of the wedge into the marketplace, but really the trouble and everything else comes to actually like driving impact and doing what you need to do and succeed in doing it, right? And we build infrastructure and a back-end operating system that helps kind of run all of those kind of impact initiatives.

Sheela

So, how do you see the relationship between nonprofits businesses and the individuals evolving throughout your journey?

Andy C

Yeah. One, I mean we need to address the elephant in the room, which is um nonprofits are it's just it's a broken system, right? Like if you and I don't mean this theoretically, like look at the data, right? Like again, I don't come from the nonprofit world. I come from the business world, right? Um, so like when I as I got into this world, I'm like, wow, this thing is broken, right? So you look at giving, which has been fixed at about 2% GDP the last 40 plus years that it's been tracked. Why has issues like hunger not been solved, right? We can get a Coca-Cola can anywhere in the world, but we can't get certain vaccines to parts of the world, right? Like, um, I mean, like it's just again, this is where capitalism works. You incentivize the market. Like people are incredibly driven to do like incredible things, right? Like if you incentivize them. Um, but in the social sector, the word nonprofit itself is detrimental to the industry, right? You're telling the industry, like that's supposed to solve the biggest problems in the world, that you can't be profitable. Like there's something terribly wrong with that. These are the things I learned the hard way, right? So going back into it, then it's like we see the social impact space as like this kind of separate thing that has this golden handcuffs. And in order, you know, like the whole like idea that if I want to do good, I have to be poor and suffer. But if I want to be a wolf a Wall Street, that I can drive a Ferrari and have a penthouse and that's okay. Like, there's something terribly wrong with that, right? Like, I think it's a double standard that doesn't make sense. Again, I like nice things. Like now that I want to do good and work in this sector, I have to be poor and suffer. Like, I don't agree with that. I don't believe in that, right? Like, I think if anything, I think people that are in this space should be rewarded the most, right? I believe teachers, for example, like in society's standards, like they should be compensated more. Their job is way more important than some other, I don't know, some other finance role or some tech role. I'm not trying to shit on the finance or tech industry, but I'm just saying, like, you know, like we glorify those things, but we underpay and think, yeah, I mean, again, society and capitalism took a wrong turn, right? So going back to your original question, I believe in business. Again, I'm capitalist, right? So it's like, how do we bridge the two, right? And where do we like break down these barriers and silos? Like, because obviously there are things in a capitalist society that works, right? Like, and how do we use those mechanisms to make social impact the core of it, right? Where again, human flourishing is the centerpiece of everything, right? That was that was the whole basis of capitalism, the whole basis of social impact. Like, why does it need to be two separate things? I think that's what society did is break them off into two separate sectors, but ultimately everything is about human flourishing, right? Like it's it's like love God, love people, right? Like it's very, very simple, right? Like it's not a complicated thing. It's like no matter what your core belief systems are or your religious background, I think we can all agree it's like human flourishing is the purpose, right? Like, yeah, so I think the answer to your question is like, how do we bridge the gap and like kind of break down these kind of false beliefs and these silos that have happened and are currently present in society.

Sheela

So you saw some kind of evolution happening throughout your journey whenever you started do good to current point of time.

Andy C

Yeah, I mean, I believe everything is about timing, right? In the marketplace, it's all about timing. Like, you know, you've heard the term in entrepreneurship, right? Like a good product at the wrong time is a bad product, right? Timing is everything. And I believe that there is a critical moment right now that's happening. It's not just me. There are amazing people that are entering into the social impact space that are really changing the narrative behind social impact. And again, what it means, what we call profit with purpose. And I think the next generation, Gen Z, like millennials kind of really lead in the forefront there. But Gen Z is more equipped than ever, than any other generation to really like be at the forefront of social impact and change and to do it differently, right? They have more access to data and things like conversations like this, where it's like, okay, yeah, this hasn't been working. What do we need to do to change it and and make it better? Right. This is not conceptual, it was all data driven. Like 78% of Gen Z say they do not want to associate themselves with a brand or a product that does not reflect their values. That is 100% like that's just a data point, right? So then if you look at that, the way we do commerce and business is going to change, right? So you look at Procter and Gamble, Johnson and Johnson, you look at their portfolio of brand and products and how they integrate in social impact, eco-friendly stuff, like it's a clear move that's happening in the marketplace, right? So I think like this shift is already happening. I think with the greatest transfer, again, data, the greatest transfer of wealth is happening right now from generation to generation. And Gen Z is positioned to adopt all of this. The way that they're going to shape the marketplace is going to look very, very different. And obviously, there's technological factors with AI and everything that's shifting right now. It's like, I think the most valuable currency is going to be the human currency. Like the focus is coming back to just being human. When AI can do every generic thing that we don't want to do, like what is the most valuable thing that we offer then is being human, right? So going back to your question, it's all about timing, right? And the the market is shifting and there's this kind of full circle moment. What I've been saying is we're just coming back to humanity, right? Like this is like the the beauty of technology, which I love as someone that's like a technologist, right? Like building a tech company is that I see technology as an extension of human ability, right? But that extension of human ability allows me to do what? To be more human, right? If I don't have to be on the customer service phone because my AI agent can do that, my bot can do that, that gives me an extra hour to spend with my family. Or, you know what I mean? That allows me to do things that are human. You know, that's a beautiful thing, right? I think that's a massive opportunity. And obviously, I'm not saying it's like utopia. There's going to be other things that need to be corrected and adjusted for, but I choose to see the opportunity and work on that rather than be scared and like not participate.

Sheela

Again, important share is that the values you came back to that. In every response and reflection on the humanity is the common core. And so beautifully you connected the evolution, the need, and how you identify the intersection where the capitalism is losing that grid and how that can be pivoted. Can I take that as a segue for you to share more about the do good, how it works?

Andy C

And there's two core things that we focus in on, right? And it's access and formation. So NAS, nonprofit as a service, the entry point is access, right? Normally speaking, setting up and having a nonprofit of your own is just very expensive and very difficult, right? So we see that as a barrier to doing good. Obviously, the name of our company is called Do Good. So then one of our core objectives is to break down any barriers to doing good. And having a 501c3 is a barrier, right? Again, I've already alluded to it. Like it costs thousands of dollars, takes six to 12 months, but that's actually just hurdle number one. Once you apply and get the status, you actually have to maintain it, right? You have governance requirements, tax filings, state filings, federal filings, and then your 990 filings, right? So these are all like it's a massive liability, and these are required annually, right? And depending on what state you're in, like California or New York, those are some of the most regulated states. And you have a lot more additional filings at a state level than at a federal level, right? So again, it's just a lot of red tape to do good, right? So we're like, how do we kind of break down those barriers? Um, one of the key mechanisms that we operate under for NAS for access is fiscal sponsorship. It's when one existing 501c3 extends its umbrella over to projects so you can take on the status of a 501c3 as an independent project, right? So um by kind of productizing that, like it's a feature that's been like around for as long as nonprofits have been around. By productizing that, we really allow these kind of smaller organizations to have access and to grow and thrive. Because there are 1.8 million registered nonprofits roughly in the United States. So there's a lot of 51c3s. The vast majority, like 60 plus percent of those organizations, operate under $50,000 or less. Terrible, right? Like, why do they need all this government red tape at $50,000 a year, right? Like those filings alone is just the trouble, it's just not worth it, right? But these are organizations, again, these are like the mom groups that help clean up or give like shelter packs or something on the weekends, or like men's retreats, or you know, ocean cleanup days. Like these are amazing things that are happening, but it requires all of this red tape. It's a big problem, right? So, really breaking down those barriers to access is a big problem that we see and we're trying to solve through the Nash problem. That's one. Two, which I already mentioned is formation. Once you have the nonprofit, really the success of that nonprofit is ultimately the mission. It's not setting one up. Like that's just the first step. But if you look at all of the data, the vast majority of nonprofits all shutter within the first 10 years. If you look at all of the other data, like your 990 filings are based on revenue, the vast majority don't file 990s. And there is a huge number of delinquencies every year. So organizations that don't file their reporting, like all of that stuff. So, what does that mean? It means a lot of different things, but one of which is like they're just not being successful, right? They started out with a good mission and a good plan, but life happened, this happened, financial things happened, and they did not succeed. That's where the real focus is. Like, how do we actually help these people and organizations succeed to have the impact that they want to have, right? So if I started a nonprofit project or organization, whatever, to plant trees, Sheila. So let's just say it's you. You started planting trees 10 years ago. We want NAS to help you plant as many trees as possible over the course of your life. Not just one year, not just one month, but in like the course of, let's say, 10 years. And we want all of the data, everything that you've shown is like, Sheila, look how many trees you planted. Look how much your life has affected this environment, people, all of these things. I think that is the most important thing because formation is ultimately your impact, right? It's your story, it's your personal brand, it's a reflection of your identity. Because if tree planting is what you care deeply about, you want that to be reflected in your life or the course of your life, right? So NASA is really the back-end nonprofit operating system, you know, in an agentic world that we can, again, timing is everything where we can utilize AI and all of these tools to really like set you up for success and to have the maximum impact that you can make.

Sheela

Beautiful. Oh my goodness. You brought in the capitalistic views, social impact, nonprofit views, but also technology, the intersections of the business world. It's a beautiful meld of all the good things from all the ecosystem out there. And so do good has a lot of good from many things.

Andy C

I love that explanation. Thank you for sharing that. Yeah, I mean, we again, I you know, we're part of a bigger, you know, bigger mission, bigger just movement that's happening, right? So to your point, it's an ecosystem, right? Like have a way, like one of our core values is that we don't believe in the competition and doing good, right? Like, and again, as a capitalist, I believe in healthy competition. But when you look at the social sector, it's such unhealthy competition because it's such a scarcity industry, right? So every organization's going after the same donors. The pie is not getting bigger, right? Giving's been fixed at 2% GDP, so they're fighting over the same dollars. So then it creates an ecosystem that is just unhealthy and it doesn't thrive. It's just constantly trying to survive, right? So then we're again, to your point, we're trying to recreate this ecosystem and restructure it in a way where, again, the goal is to thrive. It's human flourishing, it's not to survive, right? Like, um, and yeah, and I absolutely believe that's possible.

Sheela

Thank you for highlighting that thriving is the main goal, not just surviving. And so the role of small actions and how your approach evolved over time in your mission and book.

Andy C

That is a great question. That is absolutely a great question. I don't think anyone's asked me that. I do a lot of these. So I want to say thank you for asking that question because I think it's all just little things that like I love this saying that Tony Robbins says, what you practice in the dark is what you get praised for in the light. This has been a seven-year journey for me. We started off the first version of Do Good Points was actually a B2C uh consumer product called Do Good Points. So NAS is a fairly new pivot and product for us that's really taking off. But it's just been such a brutal journey. Like just speaking very candidly, like I just didn't know how messed up the nonprofit sector was. So it was like this really big like learning curve and just a lot of pain point. I always say this making money is a lot easier. Trying to make money with purpose, like, oh my gosh, right? Like the system is not set up for that. Right. I always like I was very ambitious and I'm an optimist by nature. So I'm like, oh, I'm gonna solve this, I'm gonna bring all this tech resources, data, and all of this stuff. And so coming from the tech space, coming into this space, into the nonprofit space, that people don't respond to your emails for like two weeks. Right? Like it's just the standard there is just is that where in tech you want everything yesterday. It's like you need to be moving. Everyone should be working 12, 15 hours a day, right? Like, um, so I I again it's just all of these little things of like just learning, making mistakes, like figuring it out. Like, it's just been a very big journey. And I think the North Star for me, without going into all the nuances of all the difficulties, is like at the end of the day, we just like what was the mission? Again, it was it was human flourishing, right? It was putting humanity at the center of it and like really just trying to stay focused on that because people think like, and you've worked in this space, it's like just because I work in nonprofit doesn't mean I feel warm and fuzzy every day. It's a job. Like some days suck, right? People still suck. Just because you work at a nonprofit doesn't make you a good human being, right? Like, so like I there are terrible people that work at nonprofits that are exactly like I've met them, right? I'm like, wow, you're a shitty person, but okay, like you know, like so again, it's just learning through all of these things and just being authentic and honest, right? Like, that's where these conversations, like, this is me. It's not like I'm some high and holy person. I'm like, oh, I'm doing good. It's like, no, like part of the reason, or maybe the main reason I'm on this journey is because I know how bad I am. So I was like, I need to change it. And in order for me to do good, it will make me hopefully good, right? Like, so you know, all the small actions has been for me in my personal journey has I always talk about with my people that share my same belief and faith. I always say, this has just been a sanctification journey. I've been sanctifying my like God has been sanctifying me to like like strip away like how wrong my perceptions or like my behaviors or ego, all of those things have been. And so like it's and it's the little things, right? Like it's not one big thing. It's like all of these little things that have been like, you know, and I'm still learning every day. I'm still making mistakes every day. And what does it mean to be a good leader, to be a servant leader? Like, what does it mean to like treat people well? Like, it's all these little things. So again, I love that question, but it's just at the end of the day, it's always been like, love God, love people, and like what does that look like? How do I best do that?

Sheela

Yeah, yeah, believing in one thing, love God, love people, but you've taken it in the an action thing, exactly flourishing. I noticed that your main focus, and also thank you for mentioning about sanctification, but not in a punitive way, but more like oh motivational, inspirational. I mean there is a positive thing in that. Let me ask you this the strengths you discovered and grew into along the way.

Andy C

The strengths I discovered or grew into along the way. Wow, good question again. I think some strengths that I have, just because I've done entrepreneurship for for a long time now, like you know, I started at an early age, was always this, I just always had this tenacity and persistence to like I go all in, right? If you anyone that's listening to this, if they know the startup world, building a startup for seven years is brutal, right? Like usually you're like if it doesn't work, you're out in like a year or two, right? Um, and so I think like just persistence and having the tenacity to fight through it, it's brutal, right? It's such a brutal journey. Like that was always a strength that I've had that God's given me to really like stick with something and try to figure it out, right? Like, you know, businesses pivot, people, you know, you have partners that come and go. Like, I mean, I quit my job in 2019 and we launched the very first version of Doogood, which was Doogood Points, in March 13th, 2020. Shelter in Place and COVID lockdown happened, I believe, March 17th, I think, around that. I mean, it was like a couple days. Like, I mean, and who knew at that time? Like the whole world was changing, right? So, I mean, everyone had to deal with COVID, right? But like, I think a lot of people didn't launch a new startup like that week, right? So it was just a lot of adjustments, just things like that. Like that was always a strength. I'm always very grateful to God that I've been given, right? And I'm very grateful to my parents. I think, again, growing up in the house that we did, just persistence and really like putting in the work to toward something was a strength that I had. I think the other strength, something I discovered along the way. I think one thing that kind of comes to mind right now is that servant-based leadership. Like servant-based leadership is this idea of like an upside-down organization, not a top-down. Like, I believe being a leader is the biggest burden and it's the biggest responsibility. In the tech world right now, like we glorify CEOs and like founders. I also think it's so messed up because you see like Oracle lay off 30,000 people with one email. Where's the humanity in that? You just affected people's lives. But the market, Wall Street celebrated that and their stock went up. You know what I mean? Like, there's something that's fucked up. Excuse my French, but like, you know, and then we glorified a CEO that that made those moves. And then I think in the same week or the week after, they made the biggest bid for like a movie studio. So again, for me, like the thing that I'm learning that's that was difficult is like, all right, what does it really mean? Because again, going back to my North Star of human foresting, what does it really mean to be a leader and to be a servant? And it's just been a constant journey. I'm learning that every day because the idea of like, because my natural inclination is always to put my needs and my desires first and like the success of the company. But I always say this to myself and to my team. If I'm not doing good with my team, there's no way our company is gonna do good. Right. If my people that I work with and still distinct with, they if they don't believe in me and they're not engaging with me, then I'm full of shit. Right? Like I'm an imposter, right? So for me, it's every day I'm learning how do I challenge myself and how do I represent the values of what I'm speaking, which is servant-based leadership of human flourishing. It's like it's to invest into the people, it's the people that make up everything. Yeah, so that's something I'm just constantly learning, and it's like discovering new ways to just be a better servant.

Sheela

Oh, again, your reflection has a lot of depth and very mature. So I appreciate that.

Andy C

Thanks, Shila. Thanks for asking that question.

Sheela

How do you think about the relationship between those building impact and those supporting it from do good perspective?

Andy C

Oh, yeah, great question. Everyone has a role, and that role is different. And there are people building impact and people that are supporting it. There are funders and builders, just like there are founders and VCs, right? Like you alluded to it earlier. It's an ecosystem. And within an ecosystem, and I'm gonna use the word community. Within a community, not everyone's the leader. Not everyone is hunting, not everyone is like flourishing. Everyone is doing their part to build the community and to serve the community. Again, this goes the the words human flourishing is driven by servitude. I've been talking about human flourishing, I've been talking about servant, but they go hand in hand. The way humans flourish is when we serve each other. Because what is it to gain the whole world but to lose your soul? If you have all the wealth in the world, but you're alone, that to me is a life that I don't want. So going back to community, then it's like, all right, everyone's meant to participate and have value within the community. Right now, I think we live in a society that, again, it's just where I become the center. It's like everyone wants to be the leader and the boss, or like not everyone's meant to be a founder. Like, and people don't understand like how difficult that journey is. Not everyone is meant to be like an influencer or a thought leader. So then it's like being realistic about like what is my value and my positioning within this society or within my social circle? Like, where do I offer the most value to serve someone else? Right. And that said, not everyone needs to start their own thing. Sometimes it's better to just support someone else. If I have financial resources, so to answer your question, is like I don't need to go and do everything on my own and put my name on it and something. I'm like, you know what? I really believe in what you're doing, Sheila. Like, how can I fund and support you? I think so. In that nature, it's like we have to understand and be honest with ourselves and understand our position. It's a beautiful thing when two people to serve two different roles come together and it's just symbiotic. So I think it's absolutely necessary. So the relationship between funders, builders, all of these things is just very communal. Like everyone has a role and a position, and it's like to play that and take responsibility for that and have pride in it. So yeah, it's a beautiful relationship, and everyone plays a role to achieve when you put the goal first, not your ego, right?

Sheela

Any reflections to someone sensing their own dash thing, I call it, or their personal goal.

Andy C

Yeah, I have so many responses to that. I think one, we have to drown out the noise. We're constantly on screens, we're being fed to buy, consume, like the books, all of these things, massive productivity. You know, you should be starting 10 companies in a week. You, you know, cold plunges to like say no, you know, FOMO. Like it's just this constant ringing of what you're supposed to be doing, or what you're supposed to have, or what you're supposed to have achieved, you know, what school you're supposed to go to, what car you're supposed to drive, what you're supposed to eat, what you're not supposed to eat, what you're not supposed to go to school. Again, as much as all the things that we're supposed to do, like we're constantly told what not to do as well, right? And it's just this constant noise that society and again, a broken capitalistic market has structured itself. Like you have things like social media that keeps you glued with kind of a lot of bullshit content. Like it's meant to do that. That's how they profit, right? I think one of the fears of AI is that what is AI meant to do? It's supposed to keep you on it. So, like if you're having therapy sessions with your AI, like it's gonna continue to tell you what you want to hear so it can keep you on it. So it's gonna charge you tokens. Like, that's how they monetize. So, you know, people need to be aware of those things. So know that you're being sold. So then what we have to do is we have to protect our mind. Well, we have to guard our mind, train our body, nourish our soul. Saying I live by, but I think ultimately, like some days are gonna be better than others, some are gonna have more discipline than others. The one thing that stays true to everybody, it's like, how are you treating other people? How are you serving other people? I think the greatest thing that reflects humanity that machine cannot do is the desire to serve someone else. I think it's the epidemic that we live in right now. Everything like I just told you is about consumerism, about me. I'm the center of the universe, what I can consume, what I want to buy, what I'm saying no to. But we're not teaching our next generation, our children, like how to serve someone else. And the entire, if you look at like from an anthropological community and structure, it was always meant to serve the greater. And right now, I think there's this full circle moment of like community, people wanting to come back to IRL events, all of these things of just human connection and ultimate human connection is serving someone else. So to answer your question, long about way, like as people are challenged or moved to make career changes, go a different direction in life, pick up a new hobby. I would challenge anyone, whether it's my friends, peers, older people, younger people, okay, how is that moving you closer to serving other people? Right? And just try that out. Try it and see what it does to your life, your soul, your mental health. I believe that that is what we should be asking and what we should be doing. I hope, I hope that makes sense. And yeah.

Sheela

I appreciate that. What have you come to see about how the impact is actually sustain all the time?

Andy C

Yeah, I mean, it's a great last question because it's we're ending where we started. Um, profit with purpose. So profit is absolutely necessary, right? Like, because what is profit, right? It's it's resources. And what resources do is drive sustainability. And this is where, again, I believe in capitalism, right? Economic systems work. Human beings are incredibly smart. We're smart people, right? We we are very creative, and like some of the smartest people in the world have figured out and shaped what this economy is, right? Like we are the wealthiest that we've ever been in the history of humanity, right? We have the wealth to solve the biggest problem. Like, literally, hunger is a solvable problem. And it's actually relatively affordable, right? Like, it's not like, oh wow, there's not enough money. Like, it's a solvable problem. Like you like, you go look it up. Like it literally is proven that you can solve that problem and it it mathematically it works, right? So again, profit is necessary. Capitalism is necessary. So, to answer your question, it's like this is not me saying it's broke. Like, I'm saying it's broken from a focus area, but from a utility and a functional level, it works great. It works too good, to be honest. So then it's like what I want to bring back to the conversation for impact and social impact is like we need to have these conversations and we need to be honest and real with each other. There's the Puritan ethics which drove what the modern-day charity is. It worked at that time, it's a broken system now. I think there's policy changes that need to happen, and all of it always comes down to money. That's just the honest truth. In a capitalistic society, shocker, what drives it? Money. So then, like going back to impact, it's like we need to like reevaluate the numbers and we need to redo the way we're doing business. We call it the business of doing good, it's broken, and we need to fix that. And if we're gonna drive real impact and again solve the big problems that drive human flourishing, then money needs to be at the center of it. Profit with purpose, one does not exist without the other because purpose on itself it just has no resources, it's a nice idea. Profit within itself is what is a purpose, right? Yeah, I'm gonna stop there, but yeah.

Sheela

Anything you gently invite, then it's nice, something for the organization or how they can support do good.

Andy C

Yeah, I mean, uh obviously follow us along, right? Like, you know, we have a ton of content on LinkedIn. We're always sharing this narrative and this mission. So, like, you know, challenging everyone that hears this, if this sparks something in you, whether you agree or not, that's okay. But have a conversation about it. Like, have a conversation, like talk to your peers and your friends. As far as with us and our company, we're on LinkedIn, on Instagram, on social channels, like find our content. Um, if our product and service is something that you need, we'd love to work with you and support your mission, your way to do good. And I will leave with this I believe that every business should be redemptive, have profit with purpose. So whether you're an S and B business, you can have a nonprofit arm, right? So it's like for every pair of shoes you sell, you give away a pair of shoes. Anything and everything can have a redemptive arm in your business. And for individuals, same thing. Your personal life and your personal brand should reflect your values. And whether that you are fundraising for another organization, doing your own beach cleanup day or meetups, whatever it might be, take those actions and initiatives now. And we'll love to support it and find ways that, again, where you can thrive.

Sheela

Thank you, Andy, for sharing all that and sharing your journey. Very inspiring. And you brought up a lot of good points, good highlights. And I hope that's very meaningful to the listeners as it is to me listening to me. Thank you again for being just on our podcast. And I really appreciate your work and I appreciate you. Thank you.

Andy C

Thank you, Sheila. Appreciate everyone listening.

Sheela

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