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Tracy Tracey Bauer spent 30 years building a career in luxury eyewear — and then one disrespectful email changed everything. In this episode, she shares how she pivoted into AI marketing, built a GoHighLevel agency, and became a sought-after speaker all while playing competitive bridge at the national level. If you've ever wondered what a real career reinvention looks like in the AI era, this is it.

What You'll Learn:

How Tracey used her corporate expertise to build a marketing agency from scratch
Why GoHighLevel's Ask AI feature is a potential turning point for agency owners
The truth about "unlimited PTO" and what it really costs you
Which platforms are getting the most weight in AI-optimized search (AEO)
Why your blog is for computers and your Substack is for people
Why it's not too late to become an AI expert even now


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– Connect on Instagram https://www.instagram.com/marintlc/

⏰ Timestamps

00:00 Welcome to the Show
00:32 Tracey’s Origin Story
01:27 Eyewear Sales Breakthroughs
04:29 Luxury Brands Career
05:04 Bridge Trials Turning Point
09:19 Tech Roots and AI Curiosity
11:06 Founding Lens on Luxury
14:09 HighLevel and Ask AI Demo
18:10 Quick Sponsor Break
18:48 HighLevel Community and Events
22:48 Social Media and AI Advice
28:11 Where to Connect and Wrap Up
29:56 Final Outro

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