What is the $5M secret to success: How to leverage yourself & multiple your results | John Mitchell

What if the biggest breakthrough in your career isn’t working harder… but engineering yourself for success?

In Episode 30, Frank Zaccari sits down with entrepreneur and performance strategist John Mitchell to unpack what he calls the “$5M Secret” the science of self-leveraging.

This isn’t motivation. It’s neuroscience + behavioral design + daily conditioning, a system that reshapes how you think, execute, and lead.

In this episode, you’ll discover:

• Why willpower fails, but systems win
• How to rewire limiting beliefs through daily mental conditioning
• The neuroscience behind repetition and identity shifts
• How high performers “self-leverage” to multiply income and impact
• Why you don’t rise to your goals, you rise to your conditioning

If you’ve hit a performance ceiling, this conversation will challenge you to rethink how success is engineered.

The $5M Secret isn’t about chasing money.
It’s about becoming the person capable of producing it.

Get John’s Free 9-Minute Video

John is offering a complimentary 9-minute training that explains the science of self-leveraging and how to apply it immediately.

Watch here: thinkitbeit.com 
(Access the free training directly on his homepage.)

Connect with John Mitchell

Website: thinkitbeit.com
LinkedIn: John Mitchell
Email: john@thinkitbeit.com

Tune in and start engineering your next level, in business and in life.

#BounceBackPodcast #SelfLeverage #HighPerformance #LeadershipDevelopment #EntrepreneurMindset #PersonalGrowth #ExecutiveCoaching #PeakPerformance #MindsetMatters #BusinessGrowth #FrankZaccari

Transcript

SPEAKER_00 0:00

Have you ever felt stuck in pain, loss, or failure? Wondering how to rise when life knocks you down again? Then Bounce Back is for you. So gather your resilience, hold tight to hope, and get ready to reimagine what's possible in your life. So here's your host, Frank Sakari.

SPEAKER_02 0:30

Here's something to think about, folks. Welcome back to Bounce Back and Business and in Life. This is what I want you to think about. Did you know that there's a $5 million secret in the science of leveraging yourself? Let me expand on that. We've all heard of the book Thinking Grow Rich by Napoleon Hill. Most of us have probably read it. Reports show between 80 and 100 million copies have been sold. How many of you got rich? Now, what if a credible source told you there's a 12-minute-a day program that can show you the secret that Napoleon Hill discussed but never really mentioned? Would you do it? Data shows less than 20% of people will stay with a cell phone program for longer than 30 days. Longer than 30 days. Well, today my guest is John Mitchell. And he stayed with this Napoleon Hill model and discovered the piece that Mr. Hill left out of the book. Let's hear his story. John, welcome to Bounce Back in Business and Life.

SPEAKER_04 1:32

Frank, thank you for having me. Glad to be here.

SPEAKER_02 1:36

John, you and I spoke a couple of weeks ago, and this just blew me away what you were talking about. Just tell your story because I can't do it justice.

SPEAKER_04 1:46

So when I was 50, I just wasn't as successful as I thought I should be. And I started out as a CPA, became an entrepreneur at 30, and throughout my 30s and 40s, I was in seven different businesses. But Frank, when I hit 50, just not as successful as I thought I should be. And I had two goals in my life. One was to make enough money so I didn't have to work. And the other one was to uh find the woman of my dreams. And on the money, you always did okay. I always made 200,000, 300,000 a year. But at 50, as materialistic as this sounds, I realized I had to net a million dollars a year if I was going to have the exceptional life I always dreamed of. And then on the girl, and I realized the girl was really more important than the money, but but on the girl, I'd never been married at 50. Although I gotta say, I did a lot of interviewing. Although my friends called it begging, though, Frank. I I prefer interviewing, though. But begging is probably closer to the truth. But anyway, so at 50, I'm like puzzled as to how to change things. And one night, and this happened probably three months after I turned 50, this pearl of wisdom comes to me to go find the top book in the world on success and apply that book literally word for word to my life. And so I remember that night and I jump out of bed, and Frank, what I discover was amazing. My research says that approximately 150 million people have read that book. And it's the top book in the world on success, and the book obviously is Think and Girl Rich. And so I'm like, wow, this is setting up perfect. Who knew there was one book that's a top book on success by a factor of 10? I'm all excited. I rush out, I go buy the book and I read the book. Then I discover the problem. Book says there's a secret to success, but the author, as you duly noted, doesn't give you the full secret. He alludes to it. And so I'm bummed out and I mope around for about three weeks. And one day, Frank, I just get up and go, John, friggin' man up. Just man up and figure out the damn secret. And so I immersed myself in the book for like two to three months and probably read it 20 times. And ultimately, I was blessed to figure out the secret and a 12-minute-a-day technique to apply it. And I started applying it to a new business I was starting in the reverse mortgage field. And suddenly my income starts doubling and doubling and doubling to where approximately four years later, I'm blessed to be making 25 times the 200 to 300 grand a year I was making the prior 20 years. And of course, I felt so, so blessed. But Frank, what was really cool, I could see exactly why it was happening. I was just playing the game of life at a higher level. I could do things I couldn't do before. I had a level of control over my life I'd never experienced before. And I became fascinated that you could take two key scientific principles and apply them to your life and so dramatically impact your success. And so about 12 years ago, I finally had enough money so I didn't have to work. And I thought I'm going to share this with the world. And I sell my company and I meet the former chancellor and president here at the University of Texas in Austin. And he says, Hey, you got to teach this at Texas, and why don't we teach it together? And that sort of led to him introducing me to the athletic director. And he says, Well, I want to learn this 12-minute-a day technique. And that led to becoming the mental coach for the 18 head coaches. And so today I teach what would be called advanced leadership of self, the science of leveraging yourself. And I have a book that teaches it to adults.

SPEAKER_02 6:07

Wow. So you started with the University of Texas, the coaches. Now it's expanded from there, correct?

SPEAKER_03 6:15

Right.

SPEAKER_02 6:16

Okay. Now are you teaching it to undergrads and graduate students too?

SPEAKER_04 6:21

I am. And you know, the athletic department actually sponsored my course, and it took two years to get it pushed through the approval process. Uh, you know, Texas has one of the, according to U.S. News and World Reports, one of the top five business schools in the country. So it's hard to get things through there, but uh they have a little push around here, and so they got it through, and that's how it started.

SPEAKER_02 6:48

Right, John. Well, I think everyone watching, listening, has read this book. What did you see that most of us missed?

SPEAKER_04 6:56

Well, here's the thing that I see today with people, basically. When I'm one-on-one with someone, a great question to ask them is how do you create success in your life? When I'm one-on-one with someone, typically they'll stumble around for an answer because nobody's really asked them that question before. And that was certainly the question I was asking myself at 50. And the reality is most people are just winging life. They don't really have a way of doing life, partly because nobody ever taught them a way to do life. You know, you don't learn it in high school, you don't learn it in college typically. And everybody's just winging life. And that's a problem because at the end of the day, we are fundamentally wired for survival, which was great, you know, 100,000 years ago. And, you know, we're wired to be fear-based, we're wired to be reactive, but that's exactly the opposite of how you need to be if you want to be productive, creative, and happy. And so if you just wing life, then you're gonna live a life fear-based and reactive. And I say this because that's how I lived my life for the first 50 years. And once I saw how to override being wired for survival with this 12-minute day technique, way different results, way greater happiness.

SPEAKER_02 8:23

You look at something and you say, look, you can do this in 12 minutes a day. And I think you discovered one of the things you said to me when we spoke before 98% of the people prefer success, but are not willing to put in the work to be successful. Explain that.

SPEAKER_04 8:41

Well, I'll tell you the quick story of, you know, about I guess it was probably six years ago, I thought if I'm gonna spend my life on this, sharing this with the world, I'm gonna go show it to the top expert in the world on success, whoever he or she might be. And I decided that Darren Hardy is that person. I write a big check. I take my wife out to who I also met through this methodology. We fly to Loja, California, and I sit down with Darren, the moment comes, and I show him the template and I explain how it works. And he he looks at it really close, Frank, and he goes, Wow, this is really good. But he says, John, people aren't going to spend 12 minutes a day on this. And I'm like, how can that be? It's 25 hex my income. Time magazine did a cover story on the science behind it, and we're applying the central concept of the top book of the world on success to people's lives. I mean, what do you mean they're not gonna spend 12 minutes a day on it? And he sort of kicks back and he says, John, I've been in the success business for 25 years. And the reality is more success is merely a preference for the vast majority of people, for 98% of people. He says, What you've got is for the 2%, for the serious driven 2%. And Frank, that was so enlightening because the problem to that point was I thought, well, heck, this is for everybody. Everybody wants to be more successful. But I was looking at the world through my eyes. And what ended up happening is ended up like, okay, well, let me just go find more John Mitchells, you know, guys that are making a couple hundred grand a year, want to start making a million a year, and I'll teach it to them. And so I would go to like EO, the organization EO, and I'd make a money back guarantee. I said, if I can't double your income within a year, I'll give your money back. And you had to be making a minimum of 200 grand a year, and I was charging them like $25,000 to teach it to them over eight weeks. And if you played out the math, they were getting like a 40 to 1 return on with a money back guarantee. And it always worked. This is pure science. This can't not work. Now it doesn't work if you don't do it, but I never had to give any money back. But I also saw, after doing it for about 18 months, two things. Number one, it wasn't very leveraged. And so I ended up writing a book, and I also created an AI algorithm that made it super simple for people to apply my methodology to their life, to customize the template to their life. All they got to do is answer 50 questions, press a button, and 10 seconds later, the template is customized to their life. And so that was sort of the next iteration. Plus, I didn't like coaching people. You know, I didn't know that until I did it, but you know, uh I didn't like pulling on people. When I had my big company, I had 175 people and I was pulling on them. I want to teach it, but I don't want to pull on people.

SPEAKER_02 12:07

Right, right. This is uh something we talked about is you can't think and grow rich when 95% of your thoughts and actions are in your subconscious mind.

SPEAKER_03 12:20

Right.

SPEAKER_02 12:21

Everything we see at a Harvard uh professor, I wrote a book called Getting Unstuck. And a Harvard professor, you know, in research, a neuroscientist said to me, Frank, your brain takes in 11 million things per second through your six senses. And he says, How many do you think you consciously have to do? And you know, I'd be saying, I don't know, a third.

unknown 12:45

Right.

SPEAKER_02 12:45

Started a laugh, and he said, Maybe 50.

SPEAKER_03 12:48

Right.

SPEAKER_02 12:49

Maybe 50. You're living in autopilot and you're not gonna get that. That's why you need that two percent. Is that right? How did you address that?

SPEAKER_04 12:57

Right. Well, let me explain the secret and how I discovered the secret. I mean, we're we've set it up now. Let's really explain it. Back when I was turning 50, a little more going on than just feeling the scarcity of time. My mom was dying of pancreatic cancer. And so every day after work, I'd go see her in the hospital, and she was in the hospital for like six or eight weeks. So I'd go and see her and hold her hand and love on her. And then, Frank, every night I would go in the cold, dark hospital parking lot and cry my eyes out. And I mean, really cry. I mean, I'm talking about for 45 minutes to an hour every night. And I had never experienced that level of gut-wrenching upheaval every night. And obviously, I'm feeling the impending loss of my mom, but it was more than that. I didn't understand it at the time, but I just knew it was beyond what is normal. And I later realized is that my mom and dad gave me everything. They sent me to Jesuit High School in Dallas when they didn't really have the money. They sent me to the University of Texas. I didn't have to pay for a thing. And they gave me all the advantages. And as my mom was leaving this world, all I had to show for my life was an average life. And I hated the average life because I just knew I was capable of so much more. And now I see that that feeling of letting my mom down was like rocket fuel and causing me to go deeper into thinking, grow rich, and figure out the secret, deeper than anybody else on the planet had. And I remember the night that I figured out the secret. Is you know, I'd gone see my mom in the hospital, cried my eyes out. And Frank, on this night, it just felt different because it was snowing in Dallas. It doesn't snow very often in Dallas. And so I, after I see my mom, I'm starting driving home and I see the big snow flags hitting the windshield, and it just feels different. And I get home and I plop myself in my nice comfy chair and I start reading, Think and Grow Rich, probably for the 20th time. And this particular night I read that your success in life comes down to your daily actions. The cumulative effect of your daily actions determines your success in each area of your life. I'm like, okay, I buy that. I never thought of success in such simple terms, but okay. Then I read, essentially, that 95% of your daily actions are unconscious. I'm like, huh, I've never heard that before. And so now I'm ready to go to bed. I wash my face, brush my teeth, put my little head on the pillow. And Frank, I'm laying there and I cannot stop thinking about 95% of your daily actions being unconscious. And then it's like a bolt of lightning hits me. And I sit up in bed and I'm like, whoa, wait a minute. If your daily actions determine your success, and 95% of them are unconscious, then you don't control the very thing that is determining your success. And you know, that was total epiphany. I remember, you know, looking out in the backyard, and I can tell this is a life-changing moment. I see the snow falling in my backyard, and then I go, well, then what is controlling my daily actions? Well, if they're unconscious, it's my subconscious mind, my autopilot. And it was then that I'm like, oh, you know, the problem with me has not been that I don't I'm not smart enough or I'm not driven enough to be highly successful. I've been operating with a false belief for 50 years that I controlled my daily actions. And that's the very same false belief that I virtually every person in your audience has today. They think they control their daily actions when in fact they don't. And so then I'm like, oh, then I have to gain control over those unconscious daily actions. And that's essentially when the full secret came to me. And the full secret of thinking grow rich is what you envision in detail with emotion on a daily basis is what shows up in your life. And what that means is you take your life, you create immense clarity about it. Here's exactly the person I want to be, exactly what I want to accomplish, and here's precisely how I'm going to achieve my clearly defined goals. And you take that clarity and you put it on a template that I created. In fact, putting it on the template helps you create the clarity. And then you feed it to yourself every day. It takes about 12 minutes a day. And then three things happen. The first thing that happens is you feel this immense sense of control over your life. Well, of course you would. You're feeding the succinct articulation of your desired life to yourself. Of course, you'd feel control. And then the second thing you experience is this sense of confidence, which is directly related to the control you feel. And you also feel de stressed because the mind thrives on order, and by feeding the succinct articulation of your desired life to yourself each day, you're creating immense order in the mind. And then the third thing you experience is after 21 days, your autopilot is rewired and the magic happens. Then the right actions start happening automatically without thinking. Something the vast majority of people have never experienced, where the right actions are happening automatically. So that's how it works.

SPEAKER_02 19:13

Wow. It's similar to uh when people say uh developing a habit. You do have the 21 days. But what most of us don't do is we do like meditation or we do something to calm ourselves. But we're not doing this. It is also this neuroscientist said, Frank, you have to do something called neuroplasticity, which is you're changing the pathways in your brain. So when you see something, instead of taking the pathway that it normally takes, now you've trained yourself to take a different pathway. Is that correct? Right.

SPEAKER_04 19:49

Right. And you know, let me give you a practical example. We've been talking about this like from a 30,000-foot view. Let me give you a really practical example. This pertains to my wife. Every morning, Ginj and I get going on our day. I go do my thing, she does her thing, and then about six o'clock we get together for dinner. So, Frank, as I start my day, one of the things I'm affirming in my, I call it my life GPS template, is that uh I'm flexible, patient, and thoughtful. And I define what that means in my relationship with Ginger. I also affirm that she is different than me. I do things fast and I am task-oriented. She does things slow, and she is people-oriented. And so off we go for our day. Then at six o'clock, we get Regan Bean and she's preparing dinner. And in her world, everything has to be perfect. She's basically a perfectionist. You know, the napkins have to be in place. Everything's got to be perfect. Now, in my world, I'm hungry, and I'm thinking, and I'm only thinking this. I'm like, babe, your boy is hungry. The food is here. Let's move the food over here and let's eat. It's just you and me, babe. But, you know, again, I'm only thinking that, Frank. And what happens is at precisely the right moment, an unconscious thought bubbles up from my subconscious mind to my conscious mind that says, John, here is an opportunity to be patient. Well, what do I do? Well, I'm patient. Why does that happen? Well, because from feeding what I fed myself first thing in the morning to be flexible, patient, and thoughtful, it moved what would otherwise be an autopilot response to blurt out something about, you know, let's hurry up and irritate her, right? Wouldn't have done any good. All it done be it would have irritated her. But that's the power of it. And here's the thing that you'll find you, I know you'll find this interesting. The fact that the actions are unconscious means that your greatest asset, your intellect and intelligence, is not directing your actions. Think about that. I mean, what this methodology is doing is moving actions that are otherwise unconscious and out of your control into your conscious mind control using your intelligence and intellect. And I give you an example in my career. So every day I articulate to myself, I focus on the three things that move the needle and find what that is. Well, as I go about my day, at the first hint of feeling unproductive or off in the weeds, an unconscious thought bubbles up to my conscious mind to go, John, focus on what moves the needle. And I know what that is. And again, now I take control of what would otherwise be an autopilot response to a conscious mind intelligent response. And same thing with like my health. I articulate that I eat healthy. Well, at exactly the right moment, in the moment of decision, like when I'm deciding what I'm going to have for lunch, an unconscious thought bubbles up to my conscious mind to eat healthy as opposed to staying on autopilot, which might choose the unhealthy choice based on the stress at the moment. And so the summary of all that is in the Life GPS template. There's 40 or 50 things that I'm affirming to myself that I want to be this way or do this. And so you can see when you're affecting 40 or 50 things in your life and it's happening every day, every month, every year, you're just playing this game of life at a higher level. That's why I say I've learned it is not for most people, which is fine. But for the people that are serious about success, I'm very proud of it.

SPEAKER_02 24:21

Wow. That's amazing. It's very interesting that when I started writing books, and somebody said, Well, who's this book for? And I said, Well it's for everybody. And they said, Well, then it's for nobody.

SPEAKER_03 24:30

Yeah, yeah.

SPEAKER_02 24:32

What do you mean? Any he goes, No, not everybody gives us cares who is your target. And I love that. Uh that the gentleman told you it's only the top two percent.

SPEAKER_03 24:45

Right.

SPEAKER_02 24:45

Finding the top two percent can be a challenge, but you at least know I'm not gonna spend my waste, spin my wheels with the people who are just kicking tires, correct?

SPEAKER_04 24:56

Right, right. Well, one of the things that says evolved with me is teaching it to MBA students because there's a difference between teaching it to college kids that are 20 years old, 20 to 22, and to be in like the MBA program at the University of Texas, you got an average age probably 27, 28. They make them go out in the real world uh before they can get accepted back in. And if they're going for an MBA, they are serious about it. And I think that's maybe the thing I'm most proud of. I'm honored that the University of Texas Business School allows me to teach this. It took two years to get it vetted, and I think for your audience to hear that, the benefit to them is this is not another get rich quick scheme. It's been vetted at the highest level possible. And so hopefully that that gives people a level of comfort.

SPEAKER_02 25:54

Absolutely. When you deal with, I dealt with the we and I spoke, I dealt with the University of Washington, not at the same level you were at, but it takes a lot and it's got to be thought through and it's got to be laid out, and you've got to update it, and then they're gonna take it and break it apart. And if if it gets all the way through, you've got something.

SPEAKER_04 26:14

Right, right. You know, one thing that might be fun is to make you have the same epiphany that I had. You have for this?

SPEAKER_02 26:22

Yeah, let's do that.

SPEAKER_04 26:23

Let me set one thing, a little core science before we do that, though.

SPEAKER_03 26:27

Okay.

SPEAKER_04 26:28

Here's how the human mind works conscious mind versus subconscious mind. Conscious mind is setting your intentions and is influenced by logic. Subconscious mind is controlling your daily actions, or 95% of them, and it's only influenced by repetition. And the example is let's say you want to lose weight. Conscious mind sets the intention to lose weight based on the logic of the health benefits. But the reason people fail to lose weight is obviously not from lack of intention, but from lack of influencing the part of their brain that's controlling their actions relative to eating and exercising. And so you can see when you feed the succinct articulation of your desired life to yourself each day, that's the repetition the subconscious mind needs to make the right actions happen automatically. And so, with this idea of creating the same epiphany in you, let me ask you a question. In your life, how many life-altering epiphanies have you had to this point?

SPEAKER_02 27:33

Oh, in my life, maybe five or six.

SPEAKER_04 27:35

Yeah, I get that. Yeah, I'm I'm like it three, I think. And so here's the essence of the epiphany I want you and your audience to get. That oh, everything changes once I take control of those actions, 95% of which are unconscious. So does that make sense?

SPEAKER_02 28:29

Yeah, it does. It does. I think it does put another top thing on there. I would like to get more speaking engagements and get paid at a higher level.

SPEAKER_03 28:39

Right.

SPEAKER_02 28:39

And I do some, but there's so that's that's the goal, that's the target. That's what I want.

SPEAKER_03 28:45

Right.

SPEAKER_02 28:46

So my daily actions need to be what's going to move me closer to being booked at these kinds of uh organizations and being able to get myself not exposed as well or but to maybe get to expose what I'm capable of to these people who are making these decisions.

SPEAKER_04 29:05

Right, right. Well, and let me ask you a question. Do you believe that statistic, the 95% of your daily?

SPEAKER_02 29:13

Oh, absolutely. Absolutely, easily.

SPEAKER_04 29:16

Well, you know, I promise you that most people listening, that's new information to them. And I see this all the time with my class. Nobody's ever told them that. And I want to show you something that's pretty cool that'll prove this to your audience. Let's ask ask Chat GPT. So watch this. G, are you there?

SPEAKER_01 29:38

I'm right here, John, watching closely. What's next?

SPEAKER_04 29:42

Okay. So I understand that there is a lot of scientific evidence that supports that 95% of a person's daily actions are unconscious. Is that really true?

SPEAKER_01 29:55

The idea that a huge portion of our daily actions are unconscious is well accepted in neuroscience and psychology. Though putting an exempt percentage like 95% is more of a generalization. We do rely heavily on habits and automated premises. Things we've done so often, they feel like some condition. So while the exempt percentage might be, the core truth is that a lot of our day runs on the home. And that's where conscious habits come in to help stimulation.

SPEAKER_04 30:21

And I understand what is really happening is that you're taking an emission unconsciously, and then a couple of milliseconds later, you're becoming conscious of it. Is that right?

SPEAKER_01 30:32

You've got the gist. In many cases, your brain initiates emissions or re-emictions automatically. Think of it like ingrained patterns or reflexes. Your conscious awareness often limits just a tiny fraction of a second behind. So, yes, there's a small delay before you fully realize what you're doing.

SPEAKER_04 30:48

And so the effect of that, Frank, is that a lot of people will go, well, wait a minute. You know, I'm conscious of everything I'm doing, so none of my actions are unconscious. Well, they're wrong. They're taking the action unconsciously, and they're a couple of nanoseconds later becoming conscious of it, and they're thinking they're actually taking the action consciously, and when in fact the exact opposite is true. So, in terms of like helping you, tell me about your morning routine. What do you do each morning?

SPEAKER_02 31:22

Every morning I get up, I do, we have one of those machines that the guy from Texas Rangers was pushing, an exercise machine.

SPEAKER_04 31:31

Right.

SPEAKER_02 31:32

So I have one of those, we have our houses at three stories. So I go up to the third story and I do that through hand grips, do some lightweights, and then I go walk a trail or run a trail by the ocean two to three miles a day. That's okay. Got my heads clear. And I come back and then I start looking at text messages and email messages and look at the calendar of stuff that I'm supposed to get accomplished that particular day. Like how many people, whom am I interviewing, am I prepared for? Can I prepare it in advance? Go over it like with you this morning, going over what we're gonna try to lay this out. Uh we get done with that, and then it's the the bombardment of other things that you get. Okay, now you need to get this done, now you need to get that done. Or these people need an update on a book, or this person has sent you a potential contract that you need to look at. So I find a lot of my days spent doing busy work.

SPEAKER_04 32:25

Well, keep in mind, and of course, that was sort of how I was until I was 50. But understand this, Frank, and I say this respectfully, you're not doing anything to impact your mindset. Let me open your mind to this. This is a fundamental truth in life I see. Your success in life, as well as your enjoyment in life, comes down to the thoughts that are going on in your head most of the time. Would you agree with that? Yes, sir. Accordingly, you have to take control of those slots. And my favorite saying of the last month is this great quote from James Clear, who wrote Atomic Habits. He says, you don't rise to the level of your goals, you sink to the level of your systems. And so this 12-minute day technique that I have is a system for controlling your thoughts, for controlling your mindset, for controlling your focus. And like in your life, because it it affects all aspects of your life, if you don't mind me being personal, scale of one to 10, how would you rate your career today?

SPEAKER_02 33:41

Right now at this minute, seven, eight.

SPEAKER_04 33:44

Okay. How would you rate your marriage?

SPEAKER_02 33:48

That's a good point. Probably seven, eight.

SPEAKER_04 33:51

Right, right, right, right. I know. I'm right there with you. How would you rate your health?

SPEAKER_02 33:57

Nine, ten.

SPEAKER_04 33:59

Okay. Okay. Well, thank you for being honest like that. The point I'm making is that this is an actual way of doing life that radically changes how you do life. And you had to be enlightened to see this. To me, it's so simple it hurts. But you are enlightened. I just feel it. But you see, you're not doing anything to impact your mindset. And what a change when you do. Now, let me say this one thing about the process. 12 minutes a day is easy. What is harder is creating the clarity. Now, as I mentioned, I have this AI algorithm that all you got to do is answer 50 questions and press a button. And I really teach you, like in your career, let's say your career was the most important thing. I will have you articulate like six key things. What's your business plan? What's your strategy for success? What's the two or three things that move the needle? Where do you want the business to be three years from now? What are the milestones to get there? Probably four or five milestones to get there. And what's the linchpin issue to go to the next level? Well, I teach you how to think through that and figure those things out. I also teach you a technique where you set aside time to think two times a week, to what I call deep think. And so it's really a whole system for controlling the thoughts that are going on in your head and focusing your thoughts.

SPEAKER_02 35:44

I love it. Sounds simple, but it's not. It's created clarity, I think, is the most, as you said, the most difficult thing because that's I don't think people, and I know my pop I haven't, thought that deeply into it. When I was a technical, I thought I had clarity. Yeah, my clarity was I gotta drive this business and move these products that I was managing, but that wasn't clarity. That was a task-oriented thing.

SPEAKER_04 36:09

Right, right. Well, and you know, I tell you, it's it's interesting. Like when I just did an updated version of my book because I wanted to improve how my clients were doing the career part of their live GPS template. One of the things I saw is like they would say, I'd ask them, okay, define your strategy for success. And they'd go, Great customer service. I'm like, oh my God. You know, I'm talking about, let's think about this way deeper than that. Of course, you're gonna give good customer service. You know, like when I was in the reverse mortgage business, my strategy for success is I'm systemizing everything. I'm gonna systemize the conversation my loan officers had with the customers, and I'm gonna make sure it's consistent every time, and I'm not gonna depend on people remembering to do what was right. We're gonna have checklists and everything's gonna be systemized. And uh the our other side of it, we're the educators of the reverse mortgage industry, not the, you know, we felt like, let's educate our customers and let's not try and sell them. You know, I've treated my customers like my own parents. That's a strategy for success. But I saw it's on me to pull that out of my clients. And I think my book uh hopefully does a good job. And I've got a quality control checklist to make sure what they produce is of the quality I would like.

SPEAKER_02 37:37

I love that. After when I had a lifestyle change and I had to leave high tech and I got into insurance, and I had to do I did that. This is how we talked to the customer. This is what we had. We make sure we they had scripts for almost everything. And some of my staff would say, You're driving us crazy with these damn scripts. And I said, But we're not missing many things.

SPEAKER_04 37:58

Yeah, exactly.

SPEAKER_02 37:59

That big surprise. Oh my god, we forgot this, and now the guy's house is burned down and we didn't insure it correctly, something along those lines.

SPEAKER_04 38:07

Right, right. Well, and you know, I think that this whole thing that we've been talking about is it gives you an edge in life. And it's my life experience that you've got to have something in life that gives you an edge. Otherwise, you get the average life. I mean, of course, this is my life experience. And I see that this 12-minute-day technique, which is basically understanding how the human mind works, because that's the difference in my life. Was once I understood how the human mind works and had a way to impact my mind, I could just play the game of life at a higher level. That's why I'm passionate about what I have and I want to share it with the world.

SPEAKER_02 38:48

What's the name of the book, John?

SPEAKER_04 38:50

The missing secret.

unknown 38:52

That's great.

SPEAKER_04 38:54

How's that for a radically unusual name? It's actually the missing secret of the legendary book, Think and Grow Rich.

SPEAKER_02 39:02

Think and Grow Rich. I mean, I love that. I've run into in my life a number of people who teach the Think and Grow Rich and are teaching it from the book, but I've never heard anybody, anybody say what you just said. That it's getting into your thought patterns and the neuroplasticity issue and the daily action issues and all these other things. It's being polite and polling hill, all the other stuff that you talked about. You know, working hard and all that, but everybody works hard. Anybody who's had any level of success is working hard, but they're not working at this level. This is great. How do people contact you?

SPEAKER_04 39:42

I have a special gift for your audience. I have a nine-minute video that I did that explains the full secret of Think and Grow Rich, shows the template, gets into the science, and just go to the missingsecret.org.org. And you can get the nine-minute video for free. And then if you like it, you can buy the book.

SPEAKER_02 40:08

Perfect. No, I love it. I will that will be in the description of our uh conversation here when it goes live. We could probably talk on this for another hour, but we're just about out of time. I want to thank my guest John Mitchell, who showed us everybody's capable of thinking and growing rich when we have a successful roadmap and we're willing to put in the time and put in the work. And let me leave you all with this none of us are in this alone. And the secret to walking on water is to know where the rocks are. And today, John showed us where many of those rocks are. And through the course of this podcast, we're going to find more of these rocks together and bounce back better than ever. If you like this, share it with a friend. Please subscribe, and I'll see you next week. John, thank you again very much.

SPEAKER_04 40:53

My pleasure. Thanks, Frank.

SPEAKER_00 40:56

So that's it for today's episode of Bounce Back. Head on over to Apple Podcasts or wherever you listen and subscribe to the show. One lucky listener every single week who posts a review on Apple Podcasts or iTunes will win a chance the grand prize drawings to win a ten thousand dollar private VIP day with Frank himself. Be sure to head on over to Bounceback Podcast.com and pick up a free copy of Frank's gift. And join us on the next episode.