The Freedom Therapist
Each week we’ll go deep on all things business, self, energy and freedom. There's growth, giggles AND tears, as we lean into the best version of our business - and selves too. We’ll also get to chat with some incredibly inspiring women who will generously share their stories on finding that magic. If you’re looking for deep conversations, no gatekeeping, practical advice all with a little bit of chaos, you’re in the right place.
I'm your host Mia Poklepovich, a previously burnt out mental health occupational therapist and business owner, who found her way to fall back in love with business and life all over again. This podcast was created to be your safe space to learn AND unlearn all the things about scaling your business, without losing yourself in the process. Each week will be talking about ALL the things. And feeling ALL the feels. Because business is a wild ride, at all stages. So if you need an extra dose of inspo, a soft landing or just a moment to unwind you are SO welcome here.
Give yourself permission to take some space for you, and let’s be besties. I can’t wait!
The Freedom Therapist
48. How I Went from Avoiding Instagram to Building a Booked Out Therapy Practice That Still Feels Like Me
For a long time, I avoided Instagram in my practice.
I’d overthink every caption, second-guess every post, and tell myself I’d “come back when I had time.”
(Which we both know never really happens.)
But the moment I stopped forcing it and built a structure that actually worked in a therapist’s real week everything changed.
Clients started finding me through my words.
Opportunities landed that I couldn’t have planned for.
And my content started to feel like part of the work, not a distraction from it.
In this episode, I’m sharing how that shift happened. The honest story behind going from avoidant to visible and what it really takes to make marketing feel like you again.
You’ll hear:
- the real reason therapists feel resistance to showing up online
- what helped me stay consistent without performing
- how to find content inside your everyday work (instead of inventing it)
- and why the therapy space needs more ethical, human voices online right now
If you’ve ever thought, “I know how to explain this better, I just don’t know how to say it online” this one’s for you.
And if you’re ready to make content feel not only simple, straightforward but ennoyable? Join me for The Freedom Therapist Content Method™
https://www.thefreedomtherapist.com.au/masterclass
A free live masterclass happening Thursday, November 13 at 5:30 PM AEDT.
It’s the framework that changed everything for me, and it might just change how you feel about marketing too.