We are pretty sure we know what digital marketing WAS... but not so sure we know what it IS. 
 In this episode, our head of Copy & Content Stuart Constable and Chief Technology Officer Jon Busby find themselves questioning the very existence of digital marketing. Hasn't everything just blurred into one mass of channels? And if that's true, how do you make them work for you? This is essential listening if you care about your audience, analytics and John Lewis adverts