In today’s episode, Jon & Harry are joined by Drift’s Partnership Director & Founder of  Sales Confidence, James Ski, to discuss the importance and the power of sales and marketing alignment.

There is so much that marketing and sales can learn from one another, there is a wealth of data and insight from both teams that is not being used to paint the full picture.  

How can we bring these two sides of the same coin into alignment? Why are salespeople not sitting in on marketers’ meetings?