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Jonathan Anastas, Chief Marketing Officer, at Rumble, joins Media Monitor: Conversations at Cannes to discuss why AI won't replace human creativity—but instead make it even more valuable.

Following Rumble's acquisition of Northern Data and the launch of Quake AI, Jonathan explains how creators can use AI to build businesses, why video is becoming the next frontier for AI training, and why human ideas remain the competitive advantage in an AI-powered world.

Media Monitor: Conversations at Cannes brings together leaders from across media, advertising, technology and AI to discuss where the industry is heading.

In this episode, Steve Silvers, Chief Product Officer at Guideline, sits down with Jonathan Anastas, Chief Marketing Officer at Rumble, to discuss one of the biggest questions facing the industry:
Will AI replace human creativity—or make it more valuable than ever?

The conversation follows Rumble's acquisition of Northern Data and the launch of Quake AI, exploring how the company sees AI becoming a platform that helps creators build businesses rather than replacing the people behind them.

Jonathan explains why the future belongs to creators who combine original thinking with AI-powered execution, why video is becoming the next major training asset for AI models, and why authentic human ideas remain the ingredient AI cannot generate on its own.

They also discuss:
• Why Rumble acquired Northern Data and launched Quake AI
• The vision of creators becoming AI-powered businesses
• Why human creativity becomes more valuable as AI advances
• AI as an accelerator—not a replacement—for creative work
• Why video is becoming the next major AI training resource
• The decline of text as the primary source for training large language models
• AI-generated content versus human-led storytelling
• What marketers can learn from previous technology disruptions
• Why businesses that ignore AI risk falling behind
• The importance of authentic human connection in an AI-first world
• Why face-to-face relationships become even more valuable as automation increases

Whether you're a marketer, publisher, creator, media executive or technology leader, this conversation offers a thoughtful perspective on how AI is reshaping creativity, advertising and digital business.

Media Monitor: Conversations at Cannes features conversations with industry leaders recorded during Cannes Lions, exploring the ideas shaping the future of media and advertising.

If you’d like access to the benchmark report or want to suggest a topic for the next part of the programmatic series, reach out to press@guideline.ai.

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