The Mompreneur Huddle

Ep 29: Live Coaching session w/ Maseyree Mitchell

Tammy Capri Episode 29

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0:00 | 59:03

In this live coaching session, I sit down with Maseyree Mitchell, founder of P-Check Wellness — a brand dedicated to helping women prioritize mindfulness and self-care.

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SPEAKER_01

Welcome to another episode of the Mompreneur Huddle podcast where motherhood and entrepreneurship meet and we talk about everything in between.

SPEAKER_00

What we do. Girl, you still boss, mom. Baby girl, you still perfect. Girl, you're the boss, mom. Making everything worth it. Girl, you the boss, mom. Staying on all of your business. And when it comes to investments, then baby girl, you the rest. Girl, you the boss, mom. Yeah, I like that right there.

unknown

I like that right there.

SPEAKER_01

I am your host, the Mopanor Mentor, faith-based coach, Tammy Cafree. Look, I forgot my own name. And I am here with I am here with the lovely, the wonderful Miss Macy Ree of P Check Wellness. How are you, Queen? I'm doing wonderful. How are you? I am well. Thank you for joining me. Thank you for inviting me. Yes, ma'am, of course. Of course. So we are here at the studio today. And I just want to say that before we get started, before we jump into it, this is an amazing week, an amazing month that we're going into. And there are some amazing things happening with the podcast and with the Mon Panur Huddle and with the Mastery Montpeneur Spaces. So if you're not tapped in, make sure you go to our Instagram and follow us at the Mon Panora Huddle, Mastery Montpeneur, and Tammy Capri. I wanted to get that out there first. I always do it last, but I said we're going to do it first this time. Okay. Let's get right into it. Okay. Tell our audience a little bit about you. Okay.

SPEAKER_02

All right. So I am Macy Ree Mitchell. I was actually born in East St. Louis. Okay. And my mom and my brother and I, we moved to Grand Rapids when I was about five. And so I went to all of all through the schooling years in Grand Rapids, Michigan. Okay. I graduated in '92. And then it's going to be a lot. And I went on to beauty school. Okay. So I graduated from beauty school. And then I just discovered that I had like a little gift in writing. And so I started writing, you know, like just jotting down, taking notes of these stories that I had in my head. And so I wrote my first book around 1997. Okay. And so that's when I moved to Georgia. And I was like gonna blow up and be this big old person. Oh, you had that paytream. Oh yeah. Terry McMillan, like by the end of the year. Yes. Oh, yeah. You have named a claim. Yes, you should go about Terry McMahon. End of the year. Terry McMillan is crazy because while I was in beauty school, I always was an avid reader. I had never read a book by an African American that was not a biography. Never. Really? And so a guy who I was going to college with, he was the only black barber in the school, and I was the only black chick who went to the school. Okay. And he was like you are old school talking about some chick. And so he was like, Have you ever heard of Terry McMillan? And I'm like, no, because he seen me reading one day. And I'm like, no. And so he was telling me about the book. I think it was like mama. Mama. I was about to say mama that classes. And so he had the book and he let me start reading while we were in school. And I just started reading. I left school and went right to get that book at the store. So yeah, I moved here because I was gonna be Terry McMillan. And I moved here with the guy, though. Okay. And that didn't work out. So I ended up uh leaving him, moving to Augusta, and coming back to Atlanta. Okay. So I came back to Atlanta with the knowledge of I gotta get this story out here some kind of way. But I didn't really know about how to get the book out there, just had it as a notebook. So then I went uh to the Art Institute for film production. Okay.

SPEAKER_03

That's here in Atlanta. Mm-hmm.

SPEAKER_02

Okay. So I graduated there and I produced my first book, self-published, after film school. And then it just took, it just took so much out of me trying to do it on my own. So then I started uh, you know, going, you know, going into trying to do film. Yeah. Because I'm like, I can't find out how to get this book out there. So I started, you know, trying to do film. And just with all of it, I didn't really have the resources.

SPEAKER_01

Yeah.

SPEAKER_02

So but I always had ideas for doing my own product, my own deodorant, because I always was a big time sweater, you know, because I think I'm high anxiety. So I sweat everywhere. And so I would always be the one using baby powder everywhere. Baby powder cloud, everywhere you go. And so um, I just was like, I gotta figure out another way. This baby powder is so messy and everything like that. And so I just started doing researches, you know, asking my aunties and my grandmothers, like, what did y'all do for deodorant and stuff back in the days? And so that's when I launched my first product, the uh pea check deodorant. Okay. And so yeah, it's just from there on, I've just been trying to get my products out. And what year was this when you launched a P-Check Deodorant? Peach deodorant in 2020.

SPEAKER_01

2020, okay. So between um 1997 and 2020, it was always focused on um books and um screenwriting or screenplaying, and then 2020 you jumped into the deodorant. Okay. Yeah, yeah. Um, so let me I'm gonna just give y'all some back context about um Miss Macy. So we had a conversation off-screen and we were talking about um just coaching overall. We were talking about just the entrepreneur space and how to really grow, how to get your brand out there, and how to get your product out there. Um, and I had some, I had a whole, I had a whole setup of how I wanted this show to go, but the spirit spoke to me as we did our um our conversation off screen. I said, no, we're gonna switch it up a little bit. And if you don't mind, and I already asked her if she didn't mind if we get into like a little coaching session on screen. Um, and I hope you don't mind. So that I we'll still get into the conversation, but I really, I really want to help you get to an understanding of where you should be at this stage in your life.

SPEAKER_04

Okay.

SPEAKER_01

And just by off of your brief, your brief um background story, I picked up one pattern that you have.

SPEAKER_03

What?

SPEAKER_01

You jump into things without well, I'm not gonna say without, because our research, what we call research, is not the proper research, but without the proper guidance, you just jump into it. You just jump into it. You see an idea and you just jump into it. That's a bad habit. It is a good habit because you execute, it's a good habit because you take fast action, but to just jump in and do it, that is a habit that a lot of us have, right? So you went from writing books to trying to get um your books into screenplays or trying to get into film to deodorant. Where's the connection? Where's the connection? Hey, Mom Penores, if you enjoy creating content, talking about products, and you want to make some money while doing it, listen up. I'm excited to share that we are in partnership with Pharmacy, a beauty brand and a wellness brand that is global, that's innovative, and built for women like us. Here's why this opportunity is so powerful. You earn 50% commission from day one. Yes, day one, your sales equals your success. The products are high performing and affordable, which makes them easy to promote and easy to use. You'll have access to trainings, support, and proven systems that makes growing simple. And you can build your business locally or globally. It's up to you. If you're ready to turn your influence into real income and impact, make sure you click the link below to understand how you can join my team of women, boss moms, monpreneurs who's adding those strings of income by joining pharmacy. I'll see you on the other side. What made you, besides that you say you sweat a lot, and besides the fact that um your high anxiety, what made you even want to start with the deodorant first? And how did that even connect to to your books and what you were already doing? Because I'm sure you've already started building an audience from your books. How did it connect?

SPEAKER_02

Okay, so interesting. You asked. Um, after I graduated from college and I started you just, you know, I so first of all, I was like, I'm gonna promote this book and I'm gonna just put everything into it. So I was traveling a lot, just going all over the place, trying to show up at different bookshows and book fairs and bookstores.

SPEAKER_01

And this is a nonfiction book, right?

SPEAKER_02

And I started to getting sick. I started to have symptoms of endometriosis and later found out that I had a lot of fibroids. So it was like getting sick kind of put me on the back burner with my books and things like that. And I'm like, oh my God, I can't travel and do what I was doing. And it was very stressful because I'm like, I'm trying to do, you know, hit the mark, and every time I get close, then I get a little sick. And it kind of stopped me. And so I'm like, well, maybe that's not the route that I should be going. And then, you know, just during all the symptoms that I was having from the endometriosis, one of them was the sweating.

SPEAKER_03

Okay.

SPEAKER_02

And so I said, well, because this is becoming such an issue for my life, maybe that's the route that I should be going. So I'm like, maybe I should put the film and the writing and stuff on hold while I'm going through this. You know, I had to have the surgery several times. So I was just like, maybe the deodorant is the route and the wellness is the route.

SPEAKER_01

It sounds to me like that's that's your story right there. That is that is your story. Yeah. That is your brand, right? Your your books and the film, it was supposed to teach you what I what I what I believe. It was supposed to teach you how to, the what to. It's supposed to teach you a skill, right? So you can come back to it later on. But your purpose, the reason being is what you've experienced, what you've already come out of. That right there, how does it feel to be an entrepreneur? How does it feel to be in motion? How does it feel to be pushing for something and then life just stops? And then you have to put it down. And now I go through all these pains and these sicknesses and the surgery. How what are you going through right there? How many other women are experiencing that very same thing that you're experiencing?

SPEAKER_02

The end of the way.

SPEAKER_01

Why are we not talking about that?

SPEAKER_02

Right. Um, I guess I was ashamed because I'm like, let me go back a little bit. Um, when I when I graduated from college, um, the film school is when I met my husband. Oh he was also at the same school. So his um degree is animation. Okay. And so once we got married, I was starting to have the the endometriosis, and and then I became the mother. Uh, just by uh happenstance, my auntie has special needs and she had children. And it had gotten to the point where they become, they were becoming teenagers. And people in my family were like, She can't take care of these kids. Somebody in this in the family has to take care of these children. So they were 10 and 11 when my husband got them. My husband and I. So we got the children like right at right when we got married. And so it was like, dog, I was trying to do the book thing, then that kind of got halted because I'm dealing with the endometriosis. Now I have the children, and I'm a new wife. You know, so it was all coming together. So I'm like, well, maybe the book thing isn't the route that I was supposed to be going because I need to be home. You know what I mean?

SPEAKER_01

So I will I will tell you the book thing is definitely the route that you need to go. Okay. It's definitely the route, but it's how you're doing it. So now, the Macy in 2025, why are we not talking about that version of you? There's a version of that Macy sitting watching this show right now, right? That's trying to figure it out. That's trying to figure out, but you figured it out. You came through that already. You started your peach wellness. You, you know what I'm saying? You're still trying to figure other things out, of course, but there's still one thing that you can help them out with. The balance of that all, like you went through that and you survived that. Why are we not building off of that and talking about that?

SPEAKER_02

I was so ashamed.

SPEAKER_01

Girl, are you ashamed now still? A little bit. Really? Why?

SPEAKER_02

Um, I don't know, because I'm just like a lot of women, okay. What I learned is when they're going through the endometriosis, many people are in the phase of, I just want to be a mother, and this is preventing me from being a mother. And so my take on it is having that hysterectomy saved my life. It made me so.

SPEAKER_01

So wait, let me let me let's back up. Let me ask you a question. You said many people many people take on it is that they just want to be a mother and they want to focus on that. Who told you that? Where did you get that research from?

SPEAKER_02

Well, like a lot of the women who I speak to about having endometriosis and the fibroids, they'll say, Well, I don't want to get the surgery because I want to have kids. And if you get the surgery, it prevents you from having children. And my take on the whole thing is I felt much better after I had the surgery. And so I don't want to encourage people to get the surgery when they're when their goal is to have children.

SPEAKER_01

But don't mistake what what I mean by messaging. Your your objective is never to tell them to make a decision off of surgery or not, right? You're there to help them in the midst of whatever there is they're going through while balancing that decision. Whether it be um whether it be uh motherhood or business or lack of funds, that whatever it is they're searching for, whatever answer, whatever transformation that you're offering through your deodorant, through your um your other, because you have other products. Your core message is your purpose, your um what you already came through. Your core message is how you're how are you connecting that story to them. You're not there to connect, you're not there to answer the question whether it whether they should get the surgery or not. But if I can help you get a little bit more healthier with using these products, if I can help you get um flush out the bacteria, you if I can help you do these things, that's what my transformation is. Okay. But my story as to why they're connecting to me, how they can relate and resonate to me, because we have this in common. You get what I'm saying? So when I say telling your story, tell your story, right? You're gonna find your people, your people are gonna come to you. They're not gonna they can get those type of products probably anywhere. There's similar products everywhere. There's a reason why they're gonna come to you. Why are they coming to you?

SPEAKER_02

Because of my connection with it. Because of your story.

SPEAKER_01

How can they connect with you if you're not putting that out there? Right?

SPEAKER_02

That's true.

SPEAKER_01

How can they connect with you if you're not doing that? Right? How can they build that trust? So yes, so that that's good. That's good. Okay, I want you to remember that. You're gonna remember it? Oh yeah. So when it comes to, okay, so when it comes to P Check Wellness and it's been up and running since 2020, where are you now in the business?

SPEAKER_02

So I am in the phase of still trying to establish who my audience is or how to get to my audience and connect with the audience. Okay. That's what the struggle is.

SPEAKER_01

So we answered that question. Okay, what was what was the answer to that question?

SPEAKER_02

I need to figure out, tell my story so that the women can come to me.

SPEAKER_01

And connect it with P Check Wellness. What's the basis behind P Check Wellness?

SPEAKER_02

What is P Check Wellness mission to help women to feel better and to, you know, um feel confident. Okay. All women? Uh yeah. Really? All the ones who have issues with. Okay, that's what I'm saying. That's breaking down. Not all women. Women who have issues with uh their confidence, their feminine freshness, and um I guess the endometriosis.

SPEAKER_01

Okay, so what are some things that they what are some other things that they suffer from that may cause them to have low confidence?

SPEAKER_02

Um because when you're not feeling fresh, that can that could uh make your confidence not.

SPEAKER_01

But what are what what no, what are some things, let me rephrase your question. Okay. Um, what what internally may I be dealing with that may cause me to be a little off guard? What if I'm not fresh, what are some things that may cause UTIs, uh bacterial vagination infection. So let's get into it.

SPEAKER_02

If you've ever suffered from a yeast infection, a UTI infection, bacteria infection, PCEC wellness products can help you with that. Okay. And urinary incontinence for like elderly people.

SPEAKER_04

Mm-hmm.

SPEAKER_01

There we go. See, you see, you see where it's going when you're when you are specific about who you're talking to, not just, oh, it can help women do this, but now you got my attention. This woman then um had her issues. This woman is a mom. This woman started um this company in 2020. Like you have to find the things that's gonna that's gonna make you relatable to your audience.

SPEAKER_02

Okay, right?

SPEAKER_01

And then talk specifically to the people who it's called to help. Specifically to them, right? Okay. That's how you start building your audience around it. That's how you start, um, that's how you start getting the message out there. You're not gonna come, it's not gonna happen overnight. And I I said that to you earlier. You're not gonna just, even if you did grow your social media following. I know um she said earlier that you had how many followers? About 267 on Instagram. Shout out to all 267 of her followers, and I'm gonna say shout out to them. Because I had to tell her if she had an event, if you had an event where the tickets were $100 each and all 267 people showed up, you wouldn't be saying I only have.

SPEAKER_02

That's right.

SPEAKER_01

You wouldn't be saying that. Thank you, right? You'll see a room full of people, right, that's ready to hear whatever you're you got to sell because you done converted them into buyers, right? So it doesn't matter how many. If you look at some of the big biggest companies or some of the people you would think have millions of followers, they don't.

SPEAKER_02

That's true.

SPEAKER_01

And they don't need that to run a successful business. That is true. I do know that to understand who you're selling to. That's why you need to tell your story. You need to tell your story, and you've heard it a lot.

SPEAKER_02

So much.

SPEAKER_01

So why haven't you moved on it?

SPEAKER_02

So is it okay? So my knowledge is this. Am I supposed to get on the internet every day and be like, okay, today I'm gonna talk about just if you deal with a UTI?

SPEAKER_01

I mean, consistency makes it.

SPEAKER_02

I feel like yeah, I'm gonna bore people with the same thing.

SPEAKER_01

You're gonna bore yourself. You are going to bore yourself, but guess what? If I if I ask you, where can I go to get a happy meal?

SPEAKER_02

McDonald's.

SPEAKER_01

Ooh, you knew that. Why you knew that? Why you knew that?

SPEAKER_02

Because it's now I'm okay.

SPEAKER_01

Everywhere you go, you see what? Everywhere. If I want to have it my way, where I'm going?

SPEAKER_02

Burger King.

SPEAKER_01

Bam. You know that. Why? Because it's an everyday consistency. That's true. It is an everyday consistency. Do you have to post a million times? No. But if you have that one good post, that one good post with the clear messaging, a clear call to action, and an actual plage that that an actual action that leads them to somewhere, your emailing list, your your private community, wherever, that's my disconnect. That's where you need to focus on. Then you can run that same ad for a month straight, right? You don't need to continue to create. Yeah, you still have to show up.

SPEAKER_03

Yeah.

SPEAKER_01

I'm not saying it's easy to get, but you still, you, you're, you may grow your following, but if you have the if you have that messaging clear, you're gonna get to your audience easier. It may not be faster, but it will be easier, right? And then over time, because you started P check in 2020, we're here in 2025, by 2030, another five years, right? Lord's will, another five years. Where will you be if you start narrowing down on that message? I want to be a millionaire. I want to be a millionaire. And it don't take five years to be a millionaire. I know. So it just takes a I'm not a millionaire. Let's be clear. Let's be clear. I'm not a millionaire. But with systems in place, I see how it's when people say it's easy to be a millionaire. Well, after working with the coaches I work with, I'm like, okay, it is. They've helped me become a thousand, a couple hundred thousand there. You know what I'm saying? Like, easy.

SPEAKER_02

And it's like, wow, like that's what I harder, but easy.

SPEAKER_01

I say hard. I'm not, okay. I don't want to make it seem like you're gonna start making it tomorrow. If you no, that's that's not what it needs to be done. The work needs to be done. Absolutely. The work need the seeds need to be sown, right? I don't mind doing the work. Okay.

SPEAKER_02

I just was like, this is boring.

SPEAKER_01

And it can be, you can. With boring. I remember my first told me that she said from front to back. She said, get comfortable with being boring. Because that resonated with it. That resonated right. And when, oh, thank you. And when you're ready to evolve, your brand will tell you. When you feel like you can't go no higher in this, then that's when the scaling starts, right? That's when the scaling starts. I no longer feel like, or I feel like I'm hitting my my limit just working with this group of people. Now I'm ready to work with this group of people, but I've worked with them so much that this is already systemized.

SPEAKER_02

Okay.

SPEAKER_01

I can make this in my sleep.

SPEAKER_02

Okay.

SPEAKER_01

Everything is already automated. Everything they could just go and but now I want to do one-on-one. Now I'm ready to raise my prices. Now I'm ready to work with, you know what I mean? Yeah. The next level of it.

SPEAKER_03

Yeah.

SPEAKER_01

That's that's where, that's where we need to, yeah, you know, work. We need to enhance that. So, but you're starting at ground zero. What does that look like for you? What does the next steps look like for you? Um, do you have to show up to your question? Do you have to show up every day and get on? Today I'm gonna talk about no social media presence matter. Okay, and it may not be today I'm gonna talk about this. It may be, have y'all ever felt like, and then just go right into it? Hi, my name is Macy. I'm here to talk about no. Listen, have you ever dealt with the stop their scroll right there? Okay, right then and there.

SPEAKER_04

Okay.

SPEAKER_01

Have you ever said to yourself, yo, my Vijay J kind of smell today? And as soon as you say that, not in scientific terminology, not in proper terminology, but as soon as you say, Are you over the age of 50 and you feel like your vagina just be smelling all the time? How many women are gonna stop to that? Because they may not admit it publicly. Right, right. But in their head, they're gonna be like, wait, what? For real? Oh, and then they're gonna listen. Now you got their attention. But keep their attention by giving them that quick value and that quick transformation, that small win, right? I got something for you that may be interested. Try my free seven-day P check wellness or if you have samples or whatever, whatever, whatever it is. Give them that small win.

SPEAKER_02

Okay.

SPEAKER_01

And get them on your email list.

SPEAKER_02

I'll be like, honey, ooh, I'll be gonna say it. Too much stuff.

SPEAKER_01

Yeah, it it's it's true, but but we all did, we we we've all done it. Okay. I look back at my um girl, listen, I look back at stuff from a year ago and I'll cringe, but I'll look at stuff I just did last week and I'm like, ooh, Timmy, take it down. But it's like, no, I'm gonna leave it up. I'm gonna leave it up because it's all a part of like we're still we are transforming at every stage of it. Okay, every stage of it, right? You have to get to a point where you don't care what people say about it. That's where I have it. And that's where I'm at with it. I don't give a crap. I'll cringe, but I don't care. I don't care. I'm gonna put it out because I gotta build this business. I got a mission, I have an assignment and I'm gonna fulfill my assignment. And if God gave you the assignment to heal women in this way, then you better get on your assignment. I'm holding back. You better get on your assignment. He gave you the skill of writing books. You know you could write a book because you've done it, right? Twice. And that's where we that's where we are similar. I started out in urban fiction. Oh, okay. I had a whole publishing company, urban fiction, right? We were making $20,000 or $30,000 a month on urban fiction. Yeah. But God says, stop poisoning your people. No, no disrespect anybody who still wrote urban fiction. I love urban fiction, it's entertaining, but that's not what I'm supposed to be getting out there. That's right, right? I'm supposed to be getting out there things that's gonna help our people not stay stuck. Not just our people, but our women, our moms, not be stuck. We spend so much time on entertainment when we too broke to be in those. I agree. We too broke to be be sitting around reading stuff. Yeah, I need to get my mind off of some things sometime, but I ain't rich yet. I agree. I'm not comfortable yet. So I got work to do. And we don't realize how much time we we spend on leisure, which you need it, but we spend more time on leisure than we do on the work part of it, right? Absolutely. On the prayer part of it, on the real work, the understanding. Because we want things quick, fast in a hurry. And then we we we want to put our responsibilities, responsibilities to the side sometime and and use that as a distraction. So I can't be a part of that distraction. Gotcha. I need to be a part of the solution. So writing books was a skill that I learned, but now I'm writing books. Oh, small plug, guys.

unknown

Small plug.

SPEAKER_01

Small plug. New book coming out. Purpose got me paid. And she drops on the 21st of this month. And we do have, I am having my book launch release event in Philadelphia on July 22nd. This episode might be out, um, it may be out before the I don't know. We'll see. Um, but yeah, small plug, make sure you get the book. Okay. I gotta get that. I've I I've written, I've written over 17 books.

SPEAKER_02

Oh, okay. You know what I mean? Okay.

SPEAKER_01

I've ghosts written for people. So that skill that you picked up is still can apply to today, but it's how are you using it? Girl, you need a pea check wellness book. You need a book about um all the other medical issues that you've been through. You need a book, a how-to book, the transformational book. You need these things. These are actual tools, leads that's gonna get you to your people. Because someone who don't know you may come across your book on Amazon that's talking about it and they may read it, and then they're gonna go down a rabbit hole of masonry. They're gonna go down a rabbit hole of you. And if you don't have the same consistency on your page, they're gonna leave.

SPEAKER_02

Yep.

SPEAKER_01

Right? So you want that boredom, so we call it. We want that boredom on that page. You scroll down my page, oh, you're gonna find me talking about purpose, coaching, making money as a woman, making money as a mom, mom. You're gonna see everything. You're gonna see everything. You're still gonna see books. You go to Amazon, you can find my old books, you can find what made me a bestseller, but now you're gonna see different types of books because it's never going to leave you. Use the skills, use everything that you've been through to build your brand. That is how it becomes a purpose-driven brand and not just something that we're doing. Now you understand the meaning behind behind what you're doing.

SPEAKER_02

Yeah, I want to be able to connect it all together.

SPEAKER_01

Yes, well, we connect then. We connect. I just hope you're picking it all up.

SPEAKER_02

Yeah, I'm telling you, everywhere I go, people always be like, Macy, I seen you on talk on um social media talking about you got your cousin blood pressure down. What did you do? Or I'm suffering with diabetes. Help me with that. And so I'm like, okay, but then how does that, like you say, how does that tie back into P check wellness? Can I go on my P Check Wellness sites talking about this? Absolutely. You can.

SPEAKER_01

And it may not tie directly, but just that information that you're given of how you did what and not claiming to be a medical professional. Right. Right? So give me, give me your give me your best-selling product. What's your best-selling product right now?

SPEAKER_02

The P Cleanse.

SPEAKER_01

And break down, that's the one that I tried. Break down for the audience right now what the UTI cleanse does.

SPEAKER_02

Okay, so P Cleanse is a UTI supplement. It can be used as a treatment or a supplement. So what it helps to do is flash uh flush bacteria out of your urinary tract, your kidneys, and your bladder. You can use it to print uh prevent or treat a UTI, bacteria infection, yeast infection, or any of those infections that females deal with. And it can treat within seven days. If you're a person who deals with urinary incontinence, like a person who gets UTIs often, you could take two a day as a supplement all 30 days of the month throughout the month. Right.

SPEAKER_01

And it's a good thing. And because this is YouTube, we do want to make sure that we're not doing any medical claims. We don't want to get no medical claims. So it's not going to um I'll look at the terminology and see how we have to um post it or what we have to say, what we have to do, but we don't want to make any medical claims because then we get flagged for that. But um, and that's for anything, not just for P Tech Wellers. We no, no one can make a medical claim. Um, but now, now that you know what your best-selling product is, you don't always have to go and talk about UTIs. You can talk about anything, anything health related on your page, right? But how can it benefit being having a UTI and clearing UTIs and cleansing that? It can still benefit your overall health, okay, which affects what? Have you done that research? Yes, your overall health, your bladder. Exactly. Yeah, your urine is called. It's all linked. It's all linked, it's all connected. That's how you connect it. That's how you connect it. It may not be a direct um support or treatment, but overall, and in indirectly it is, because it's helping our overall health, right? It's helping our overall, so you don't have to pee check wellness every post. You don't have to do that. You want a balance, you want some educational, you know, but then you want some, you want some that's just um gonna stir up controversy. You want a question, you want some that's just gonna be for engagement, you want some um post that's gonna be advertisement, you want some post that's gonna be long form. You want you want a mixture of it. And this is why, like having that schedule and understanding what you're putting out. If you understand what you're putting out, what you and and and I'm not I'm gonna say this again, a book, writing your book will help you with that because you can literally break down your year's worth of content teaching about one section of your book a week, breaking it down, formulating your content um around one section of your book a week, one topic of or whatever, whatever it is. However, you wanna, if you want to target holidays, if you want to target, um, I know they got national holidays for every single day now. They may have a national vagina day, who knows? But if you wanna, if you wanna um position it around that, you can, but you just have to sit down and understand and figure out the best marketing plan for that, right? But your content, the messages should all still be the same. Okay, it should all still be the same, and that will be wellness, that will be wellness, it will be your story, it's all intertwined. Okay, why wellness? Because you went through it. Okay, because you went through it. Gotcha. If you're talking about anxiety, how is anxiety linked to perspiration? How is it? Educate us, okay, tell us about it. Okay, okay and how does your deodorant help with that? Educate us, tell us about it. Gotcha. Not just sell, sell, sell, sell, sell, but you gotta add the value behind your content. You gotta show why you're the expert, show why you know what you're talking about, and you've been doing this for five years now. Who have you helped? Show those testimonies. Okay, get those people who's buying them. Look, call them, call them or or reach out to them. Hey, can you write a review on it? I use it. And that's why I told you. I said, I I've used your pills. I had some questions after the show, but I plan on writing a review. Okay, you know what I'm saying? So you can see, so and so your audience can see, hey, this is how it affected this person, right? You want to show those, you want to be boring, quote unquote, and do that over and over again.

SPEAKER_02

Okay.

SPEAKER_01

Over and over again.

SPEAKER_02

And see, I do like um the post, you know, I'll do something educational, I'll do a tip, and then try to be engaging, but it's it's just not connecting. But like you say, it goes back to the message. Yeah, the message is definitely off.

SPEAKER_01

So let's let's get some goals set in place. Okay. Let's get some goals. Um, let's let's come up with three goals for you. Okay. Okay, so what what is the first goal? So you're at um how many how many sales have you made with your best seller in the last 60 days? Let's just do 60 days.

SPEAKER_02

Probably around 30. Around 30 sales.

SPEAKER_01

Not bad. What what is the price point for $29.99. Okay. Okay. Do you have repeat customers? Are they coming back to the order?

SPEAKER_02

Um, and most of them are the elderly people.

SPEAKER_01

Okay. Okay. So if that if that's if if you are looking at your metrics, right? If you're if you're doing your metrics from the last 60 days, majority are the elderly people. How old was the age range? Around 50 and up. That's narrowing it down even more. You're seeing who your audience is, right? 50 and over. If you're a woman 50 and over and you're dealing with, you know what I'm saying, that's gonna help with your messaging, right? Now, because I know that they're buying this, what other product will they probably most likely buy based off of them buying that pill? What what else do you offer?

SPEAKER_02

Uh, the deodorant, and then I have body washes and lotions, but my other pride product are my fresh cold pressed juices. And I kind of make them according to what the people tell me that they're dealing with.

SPEAKER_03

Okay.

SPEAKER_02

So, like if somebody's saying I'm dealing with blood pressure, then I'll say, Well, make use these three different recipes to help keep your blood pressure down.

SPEAKER_01

And you don't have this in a book? You don't have a book of these recipes? That's that girl.

SPEAKER_04

It's coming.

SPEAKER_01

Girl.

SPEAKER_02

And then But that's a key part of it right there. And another thing, you know, like I know I realize that I have a lot of value, but I just don't know how to package it up. Yeah. And um, like when I do the juices and things like that, like I'm I help people to just eat different, change their goals, um, their diet goals, their weight loss goals, and so things like that. People keep coming to me for those things. But then these are not the people who I'm shooting to as my audience. My audience on Instagram is like women, you know. I won't shoot them to the women. Yeah. Because a lot of these people are not on Instagram.

SPEAKER_01

And that's fine. But but that's fine though. See, you can have, so I have male clients. I don't publicize it. I don't publicize it because that's not the majority. That's the thing. You know what I'm saying?

SPEAKER_02

Right.

SPEAKER_01

Depending on what the, if they need that same transformation that I'm offering, I can help you with it.

SPEAKER_02

Okay.

SPEAKER_01

So not with everything, my empreneur, of course not, but I have I have um uh a ghostwriting, a ghostwriting offer. I ghostwrite people books.

SPEAKER_02

Okay.

SPEAKER_01

I have two males that I'm ghostwriting a book for right now. But that's something that I can offer because I'm doing it. You don't have to be a mom for me to do that.

SPEAKER_02

Okay. You know what I mean?

SPEAKER_01

Right. So it's okay, but this is why you have mailing lists, and this is why you're able to um filter out your mailing list and filter out your audience in your mailing list, and this is why you have certain um systems in place to where it is separate people for you. You're still talking to that same person because that's your main message. Okay. Now, if you're finding that most of your revenue is coming from over here, then this maybe I need to focus a little bit more on this area of it, right? But something, what we try to do is, and I had to do it as well. We try to manage all these areas and different things, and it's just not going to work.

SPEAKER_02

Yeah, right?

SPEAKER_01

That's it. Lee Shake, my bag line, my bag brand, it had to take a back seat to this, right? So most of my revenue, most of my sales are not coming from the bag brand. Yeah, I still have it, but you won't see me promoting it as much. Because I've been focused on building this, right? Giving 120% to this. And this is why this looks like this. You get me? Yes, I still go to pop-up. If I see somewhere vending, um, there are vending opportunity. I'll, if I'm available, I'll sign up to go then, or I'll send my people to go and set up the table and sell some pocketbooks. Just to, you know what I mean? Eventually I'm going to get back to Leeche. Okay. But right now I got a bigger mission.

SPEAKER_02

Okay.

SPEAKER_01

I have to focus on one thing. I have to focus on one thing to get it done, to get it in place. When we start spreading our water over five different trees, one tree is lacking.

SPEAKER_03

Yeah.

SPEAKER_01

One tree is lacking. And it is okay to take a hiatus from something.

SPEAKER_02

It's all it's okay. That's why I kind of put the book to the side. But then another one of my issues that I realize is I've always worked just solely alone. Everybody else I know have a team, or I got a daughter, I got a this. Uh, you know, I'm always working alone.

SPEAKER_03

Okay.

SPEAKER_02

So I still have to see a problem. I still have to figure out how to get, like you say, my systems in place so that it's not overwhelming. That part. You know, and I'm not stretched I got spread myself in. So that is another one of the goals.

SPEAKER_01

So your book, um, when you said when you put the book thing down, you need to think about doing a book. Don't put it down, but write your book according to what you're doing now. Because that ties into what you're doing. That ties into what it's coming. Yes, and it does. And it does. And um, we are in 2025. Long gone are the days. Now, I I done wrote, I've written plenty of books, but long gone are the days where we have to take 50 years to write a book now, right? I've I've mastered how to use AI as a writing tool. Not writing it for me, but as a writing tool, right?

SPEAKER_02

I can see that.

SPEAKER_01

It helps you get it done so much more quicker.

SPEAKER_02

Yeah.

SPEAKER_01

But how do we do that? A lot of people don't know how to do that, right? That's why I have Write Her Purpose.

SPEAKER_02

Okay.

SPEAKER_01

To teach women how to write a book in under eight weeks. You know what I mean? Like, you have to get the things that you know how to do, the things that you're an expert in, you have to get those up and running so that way it can get the income that you need to do the things that you need to do. Right?

SPEAKER_02

Yep.

SPEAKER_01

The book will help you.

SPEAKER_02

Okay.

SPEAKER_01

The book will help you.

SPEAKER_02

Now I'm gonna tell you, I have two free ebooks on my site. Those are selling every day. Because they're free.

SPEAKER_01

But what's what's the call to action inside the ebook? Where are you leading them to after they buy the ebook? After they read the ebook. Is there an offer? Mm-hmm.

SPEAKER_02

Um inside one of them is on a vaginal help, vaginal health tips. And so then the back in the back of that, it leads you to if you need help flushing out your urinary tract, you can get the pea cleanse.

SPEAKER_01

It needs to lead them to, listen, if you're experiencing this, I want to set up a free consultation call with you. That's what it needs to lead to. Now I want to talk to you. Get them on the phone. Yeah, yeah. Get them on the phone. How many times have you seen a coupon in the back of the book and you don't use it?

SPEAKER_02

A lot.

SPEAKER_01

Right? And if they don't set up the call, are you following up with the email for the people who bought the? When was the last time you emailed all the people who bought that ebook?

SPEAKER_02

I don't. You don't because the names are like strange names. I'm like, who are these people?

SPEAKER_01

No, but even they don't matter who they are. Well, how are you getting okay? Wait, wait, wait, let's back up. Let's back up. Do you have a CRM? Like, how how are you when they buying the ebook? Where are they buying it from? Uh, my Shopify page. Okay. And on your Shopify page, they have to put an email address in to order it, correct? Oh, yeah. Right? So on your Shopify page, you'll go to all of your customers who ordered that, right? And then you're gonna create in in Shopify. You can do this in Shopify. Or I would suggest you getting MailChimp. I like to use Stan Store. I love Stan Store. Stand Store is a one-stop drop. And listen, you can click the link below to sign up for Stan Store and get two free weeks. I am going to put my affiliate link in there for Stand Store, small plug. But Stan Store or MailChimp, get your email list together. Build your email list, right? Everyone who purchased that book, send out an email. Hey, whatever the book was about, um, hope you enjoyed it. Listen, I want to get you on a call, or I'm doing free consultation calls to talk more about whatever the transformation was, right? Um, get them on a free consultation call, right? Send that out there. Have an opt-in for them to get and get on a call. And then you, when you get them on a call, it's a sales call. Talk to them about your products or what whatever it is, what they what they learn, right? But before the call, I'm jumping into the call and I'm jumping over, but there's steps in between that call. So in between a call, after you get them on a call, once they opt into the call, you want to have a form for them to fill out, right? What their goal is, you want to have a form, ask them what they thought about the book, why they purchased the book. You want to have all those things. Yeah. And it'll come to you. So before the call, you'll be able to get prepared for that call. But ultimately, you want to lead them to a sales call. The conversion could be way higher. 15 minutes of your day can go a long way, right? It can go a long way. So there's so much that we can dive into, and I know we don't have much, much of time, but I want to thank you for uh I want to thank you for even um being exposed to this way sort of like a hot seat style because this wasn't the plan at all. But I do want, um, I do want to jump into um because this is the Mont Penur huddle. We can um go into more culture offline if you want to. Um I'll definitely be willing to do that with you. Um, but let's get into the mom side of things too, because we are the Mom Peneur Huddle. Um, and if you um if you have any questions um for um Miss Macy or anything we discussed, make sure you're dropping it in the comments too. Um, but yes, I can't wait to see your progress um and how you develop after you um put this to work. After you start tweaking, I can't wait to see it. And I want I want to know the difference that you see after you start executing. I want to see it. Right, yes. Now, your um we love all moms, um all forms of mom, all caregivers. Um, and it type of mom whether we gave birth to them biologically or not but I think your story was interesting to highlight on the show as well so that's why I want to jump into the motherhood. Okay. I want to um um and this is for the moms who did not give birth biologically to moms. You're still a mom. If you're taking care of children, you raise children, you are a mother figure to someone we love those moms too, right? Because some some women are not in the predicament to maybe have children. They've um been in the predicament where they've worked so much or never had or never found the right one to have children with. They just never had them right but they have quite they acquired children however they did. Right. And they are still important they still matter. So just tell us um I know you you touched briefly on how you became a mom but let's get a little bit deeper into that.

SPEAKER_02

Okay. So uh again I had just recently graduated from college but I was about 25 because remember I went to beauty school first and then I went to college. So as soon as I graduated my husband and I we got married that following year. And so like I say I have an auntie who was living in California but she has special needs and have two children. So other people in the family had been supervising her with the children. But then they were like my auntie my oldest um family member my mom's oldest family member was like she called me and she was like you know that my sister can't take care of these children and she was like I've called around and asked everybody in the family and everybody has their own thing going on. And she said I think that you would be good with the children. She said you have a house you live way out there in the country you know you're just getting married you have a really good husband and I think this will be something good for them and for you and I'm like no so but then she was like I'll just let you I'll send them there let you let them stay with you for a while and then you see how you like it and so after we got married for our reception we had a big reception we had a small wedding and the reception a few months later okay so they came for the reception and yeah we became parents then so it was 10 and 11 a girl and a boy it was a very very big change. I came into it thinking okay I'm doing all these book tours and all these different things it's not going to stop me and you know being a mother of teenagers it shouldn't be that hard you know you don't have to change older and girl so I was like she was in for a rude awakening so from yeah day one it was just kind of like issue after issue after issue you know you you're taking children from their mother the only parent that they've had all their life the habits that they have already oh it was all of that and then it was like uh my mom didn't give us up or did my mom give us up and why did she give us up because my auntie was in the hospital when the children were flown here. She was in like a facility you know a couple months and so when she got out the children were in Georgia and so they were just like we were leaving our friends and you know they had bad like you say the bad habits and so at first I was just kind of like oh my God I don't know if I really want to do this. This is not what I think you bit off more than GO my God but then I got to thinking talking to my auntie she was like Macy I think that you can give these kids a good life show them what a good life is she said because of where you came from and how your life turned out she says no one can teach them better than you and I was like I don't think so but then once I started getting up close and personal with the children I realized they needed me because they had been lacked in so many different areas of their life and they never had been sitting down with people who actually talked to them and people actually listening to them. And so I sat and I listened and I discovered all these issues that these children had. And so then that's what kind of like turned me into like these are my children.

SPEAKER_01

Yeah because I am on a mission to make sure that they go an opposite direction from what everybody projects that they were go and it just became I became like I had these children and it's my job to to raise them to be productive and yeah it turned out pretty good but boy oh boy it was a job do you ever feel like do you ever feel like because you came you came in a pivotal moment for them teenagers that's a whole transition in itself right that that they're trying to figure themselves out their bodies their hormones and then a big move and then you mist up going through what you were going through do you ever feel like that your life would have been different if you had not done it if I had not taken care of them taking care of them I absolutely think that I needed that yeah in my life.

SPEAKER_02

And one of the reasons is I'm gonna tell you this my mom was always a single parent all the women who I was around was pretty much single parents and I was just this carefree person. I'm flying all out of town doing my thing I don't have children and so I used to be like mothers just complain too much. Like every time you look around they're complaining about they didn't have this and they didn't have that. And so when I became a parent I had a husband and I was struggling it was a lot of nights when I was in there and that bed broke down like oh I told her and she's dead oh my God so I was like you have a new respect for single parents yes I didn't even consider myself to be the single parent so I really really start feeling sorry for mothers who didn't have the help.

SPEAKER_01

And so then I'm like oh let me help her you because I'm telling you I was raw dog like girl well who told you to get pregnant and uh you know that's your problem it was always the blame game for people who don't have children don't understand they don't and this is why I think it's a beautiful process to become a mother no knocks to anyone who's not or don't want to or don't desire to be but I think it makes you more compassionate. Yes it gives you it makes you more graceful and it gives you um it humbles you it humbles you I used to be my mom used to be like you are the most selfish child that I have I'm like I'm a Scorpio so whatever not blaming on the Scorpio is just like the person who just give give give give give and I'm like I'm not gonna be like that and that's the person who I've turned into who you became do you like this version of you yes yeah that are you you how old are they now they're grown uh 30 and 31 so are you a grandmama?

SPEAKER_02

Yeah I guess if that's what you guys absolutely the girl had her first baby two years ago nice nice so yeah how was their relationship with their biological mom now like one because you had to take them take take them on and you raised them essentially um did they keep that relationship with their biological mom okay so the boy he now lives with his biological mom okay he works and you know they have a pretty good relationship the girl she has a good relationship with her mother but when they need anything they both come to me so it's like while I was raising them they became resentful towards her because like okay so she eventually moved here after she got out of the hospital and she moved here but she moved separate from us. Okay so I guess she got her best life too she got her man and then it was all like them your kids this is me and him. Yeah so yeah they developed this like my mom don't care about us. So wait so I I noticed that you say the girl and the boy have y'all ever got into a space where they call you mom or you say my children um no because I asked them like do y'all want to call me mom or like how are we supposed to do this because everywhere we go they would be like and mom you know because I was taking them to counseling and what the dynamics and and then so I asked them and they said we want to call you Macy so I said that's fine. And so we did you ever feel the need to say my children like even now when you're talking you say well these are my children no you never felt the need uh kind of when I was defending them during something but then outside of that I would be like but these are not really my children. But they are though but that's what everybody kept telling me especially my pastor he would be like they are these are your children. Yes so in my mind I guess it was something I felt like I didn't get them from I guess that was a part of my defense mechanism like just in case they didn't do something right now that you're asking me that because it was you d you diving deep into it I would be like reflecting yep I would be like um I don't want them to be like these are my children just in case oh wow yeah wow and that just came up just since you just but that's the feeling do you still have does that show up in in other areas now like that um that lack of a of acceptance yep it does it does oh wow it does right now I'm taking care of another family member my uncle passed away and he has a special need son who's autistic he's 48 years old and his mom passed away as well so my uncle came here he was on hospice I took care of him he passed away now I have his son and so I kind of feel the same way with him I'm like he has all these bad habits but I'm like I didn't raise him from the jump so I'm only gonna I see an opportunity I see an opportunity I want I want I'm gonna connect you with um with Dr.

SPEAKER_01

Delacum I love her okay I love her I'm gonna connect because I'm hearing you talk but I see an opportunity of a blockage that you're having that may prevent you from even getting to the next level okay because you gotta be able to accept all parts of everything you know I mean you you have to be able to accept all of that fully in order for you to understand who you're supposed to become you have to be because if you you have that fear of in case it doesn't work out well at least they not mine no own it own it I never owned it you you gotta own it and what's stopping you from owning in case my company don't work out at least I can say you know what I'm saying or at least it wasn't in front of a lot of people at least that may be stopping you from getting to where you need to be there's some mindset work that needs to be there.

SPEAKER_02

I'm gonna connect you with Drella oh my gosh because my pastor had to talk to me about that because one of the things was I've always been the person who I never wanted children.

SPEAKER_01

I'm like and that's fine too that's selfish but that's fine too but God gave it to you for a reason right and maybe you didn't learn that lesson yet maybe the lesson maybe that's true he was trying to teach you didn't connect yet and that's fine you know but I mean maybe that's why we cross paths maybe maybe like there's a divine like God is going to give you an assignment and no matter what he's gonna make sure you relive your situations until you understand what your assignment is until we learn these lessons we will keep repeating we will keep repeating I'm telling you we will keep repeating and I think that is something big and I'm telling you when you know in my vision book when I went to the Mamapreneur's brunch that day when I was you know meditating I said I pray that I meet somebody who can help me change my life and my business at the Mamapreneur's brunch and I was thinking it was probably gonna be Aisha something that she said or you know wow so this I feel like this is divine.

SPEAKER_02

You never know because it's something that's it is there is a blockage there is because I've been all my life like pretty much self-employed yeah and I've survived but I just never gotten into making so much money but I've been surviving and taking care of myself.

SPEAKER_01

But we're gonna we're gonna we're gonna we go I just I just want you to stay obedient to the calling okay just stay obedient to your calling stay obedient to your journey and your walk um but yeah we we'll we'll definitely we'll we'll get into more of it after the show but unfortunately we have to and time went by so fast today y'all it went by so fast today yes um very informative but we do have to wrap up this show I enjoy having you here thank you I enjoy diving into some of your business and I hope it was informal informational for you I hope it was beneficial for you um um this um yeah we will definitely continue the conversation um and for you all out there I hope this was very informational for you too um it was very beneficial to you too if you are feeling the exact same way if you're feeling that you're having trouble with your business or you're struggling and you're not getting your messages out there or you're lacking um the exposure that you need comment let us know at the bottom um if you've experienced this because she's not the only one um I've been through we've all been through it but the Mont Penor Huddle is a place where you can share that type of um transparency and not be judged for it and get the help that you need. Just tap in with us. I want to give a shout out to our sponsor Lee Shake yes that is my bag line um and as always you can get your discounted bags using the code word huddle that's H-U-D-L-E. You get your 20% off all of your bags um and then Ms. Masery if you can leave our audience with one thing some uplift um pour into some love something motivational if you could leave us with one thing we would appreciate that look right into that camera and just go ahead and tell our audience one thing you want to leave us with.

SPEAKER_02

Okay the one thing that I will want to leave you all with is just no matter the circumstances just keep on believing in yourself and keep on doing the work I am a firm believer that if you put in the work eventually it's going to uh come into fruition so just keep on keeping on amen amen and look your work about to come into fruition too it's about to come into fruition you see how you see you feel it I love it I love it well ladies thank you for joining us