The Cannabis Conversation Podcast
The Cannabis Conversation is the leading English-speaking podcast exploring the legal cannabis industry from a European perspective.
Founded in 2019 by commercial lawyer Anuj Desai, the show has spent six years bringing together the people shaping this industry - operators, scientists, investors, clinicians, policymakers, and entrepreneurs, for honest, evidence-based conversations that go beyond the headlines.
With 194 episodes, The Cannabis Conversation has become a trusted resource for professionals navigating one of the world's fastest-moving sectors.
In late 2025, Anuj passed the reins to Nikita Cretu & Thomas Gray from Lumino - Europe's leading cannabis recruitment agency, who have taken stewardship of the podcast's next chapter. Powered by the belief that an industry is only as good as the people in it, the show continues its mission: to illuminate the industry by bringing the right voices into the seat.
Guests span the full spectrum, from founders and operators deep inside the cannabis world to leaders from other highley regulated markets like pharma, Tobacco, Alcohol, and beyond who are paying close attention.
The Cannabis Conversation Podcast
EPISODE #182: Data Driven Decisions in Cannabis with Jeffrey Graham, CEO of Pistil Data
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On the latest episode of The Cannabis Conversation, we speak with Jeffrey Graham, CEO of Pistil Data - providers of data and analytics to cannabis brands and retailers.
We explore cannabis consumer patterns, pricing strategies for retailers, and how the market is evolving, as well as the cannabis industry in North America in general.
The Cannabis Conversation is sponsored by Lumino - a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.
Get in touch at www.luminorecruit.com/
About Jeffrey Graham
Jeffrey Graham is CEO of Pistil Data, which provides data and analytics to cannabis brands and retailers. He has built data science teams at The New York Times, Google and Twitter, where he was VP of Market Insight. Prior to founding Pistil, Jeffrey led business intelligence at NorCal Cannabis Company.
Resources
Connect with Jeffrey on LinkedIn: https://www.linkedin.com/in/jeffreygraham1
Pistil Data’s Website: https://www.pistildata.com/