Google's Marco Ugolini discusses the digital transformation of brand photography in advertising, print, and packaging. Marco's career began in photography at the world-famous Lexington Labs in Manhattan, collaborating with legendary photographers like Bruce Weber to produce iconic ad campaigns for clients like Calvin Klein and Ralph Lauren. A certified Idealliance G7® Expert, Marco takes us on a historical journey from black and white photography, to his early adoption of Photoshop, to why G7® is his go-to requirement within a brand and print supply-chain.

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