Omniadigital's Podcast
The Omniadigital Podcast explores how organisations optimise their current digital landscape to maximise its return, transform to a new digital technology or maturity with expert advice, and solve one-off problems utilising people, process and technology to enable the data across the full digital landscape.
Hosted by Lucy Lynch, the podcast features practical, experience-led conversations with leaders and practitioners working across data, analytics, AI, technology, and business transformation. Each episode focuses on how organisations move from ambition to execution, and from activity to measurable value.
We examine what it really takes to optimise existing systems and capabilities, transform operating models and ways of working, and solve complex business problems using connected intelligence. The discussion goes beyond tools and trends to cover governance, culture, leadership, risk, and delivery, the factors that determine whether digital initiatives succeed or fail.
This podcast is for senior leaders, transformation teams, and professionals who want clarity, not hype, and outcomes that stand up to scrutiny.
Omniadigital's Podcast
Interview with CEO about our new company Omniadigital
In this opening episode of The Omniadigital Podcast, host Lucy Lynch sits down with Omniadigital’s founder, Matthew Small, to explore why the company was created and what problem it is designed to solve.
The conversation goes beyond origin stories to examine the growing gap between digital ambition and real business value. Drawing on experience across data, analytics, technology, and transformation, the discussion unpacks why so many initiatives fail to deliver, and why Omniadigital was set up around a simple but deliberate model: optimise what exists, transform what no longer works, and solve the problems that matter most.
This episode sets the context for the series, outlining the principles, challenges, and thinking that will underpin future conversations across the full digital landscape.