Omniadigital's Podcast
The Omniadigital Podcast explores how organisations optimise their current digital landscape to maximise its return, transform to a new digital technology or maturity with expert advice, and solve one-off problems utilising people, process and technology to enable the data across the full digital landscape.
Hosted by Lucy Lynch, the podcast features practical, experience-led conversations with leaders and practitioners working across data, analytics, AI, technology, and business transformation. Each episode focuses on how organisations move from ambition to execution, and from activity to measurable value.
We examine what it really takes to optimise existing systems and capabilities, transform operating models and ways of working, and solve complex business problems using connected intelligence. The discussion goes beyond tools and trends to cover governance, culture, leadership, risk, and delivery, the factors that determine whether digital initiatives succeed or fail.
This podcast is for senior leaders, transformation teams, and professionals who want clarity, not hype, and outcomes that stand up to scrutiny.
Omniadigital's Podcast
From Hype to Impact: Why Data & AI Fail — and How Leaders Can Get It Right
In this episode, Lucy Lynch is joined by Samir Sharma, Founder of Datazuum, to unpack why so many data and AI initiatives fail to deliver real business value.
Samir shares his back story from a pivotal moment early in his career when a CEO asked the simple but powerful question, “What am I going to get from this?” - to building a consultancy focused on outcomes, not technology for technology’s sake.
Together, Lucy and Samir explore:
- Why data and AI programmes fail when they’re disconnected from business strategy
- The danger of prioritising outputs (dashboards, tools) over outcomes (decisions, value)
- How starting with business questions, decisions, and measurable objectives changes everything
- The role of culture, change, governance, and data quality in sustainable success
- Why AI should be treated as an enabler, not a silver bullet. And where organisations are getting it wrong
The conversation also dives into Samir’s Data & AI Strategy Canvas, the thinking behind his new book, and why leaders must move from hype-driven experimentation to deliberate, metrics-led execution.
The key message: Data and AI aren’t about being more advanced, they’re about being more intentional.