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Inside The Maverick Mind
Inside the Maverick Mind is an invite-only vodcast hosted by Emyr Afan — long-form conversations with people who don’t quite fit the mould.
Each episode features a Maverick from business, fintech, innovation, tech and the creative world, revealing how they think, what drives them, and how they turn “you can’t” into “watch me.”
Episodes drop fortnightly on YouTube, with audio available on Spotify & Apple Podcasts.
Subscribe and back your own Maverick mind.
Inside The Maverick Mind
Ep 5 | Mark Sweeny | Inside The Maverick Mind
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What does it take to build a high-growth tech business from Wales and compete on a global stage?
In this episode of Inside the Maverick Mind, I sit down with Mark Sweeny, Founder and CEO of de Novo Solutions — one of the UK’s fastest-growing cloud consultancies and winner of this years Welsh Government St Davids Awards for business.
Mark walked away from corporate security to build something of his own. Since then, he’s scaled de Novo into a serious player in the cloud and digital transformation space, working with major clients while building a culture rooted in values, performance, people and Wales.
In this conversation, we explore:
🚀 Why he chose risk over comfort
📈 Scaling a tech company without losing its soul
🧠 The mindset required to lead through uncertainty
🌍 Why building from Wales matters
🔥 The realities of growth, pressure and decision-making
This is a candid discussion about leadership, ambition, and what it really takes to build something meaningful in a competitive market.
If you’re a founder, scaling a business, or thinking about making the leap into entrepreneurship — this episode is packed with insight.
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https://youtube.com/@insidethemaverickmind?si=Eyh2Y4l6rVD9w0O7
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