The Property Playbook Podcast
Each episode we tackle the difficult conversations and topics that keep landlords up at night. We enlist subject matter experts to delve deep into solutions that help San Diego rental property owners stay relevant and out of trouble. Whether it's a new law or an old habit you gotta stop, our professionals are here to ensure San Diego landlords stay on the top of their game.
Hosted by long time San Diego real estate broker Peter Carlseen of Praecelsus Property Management (CA DRE 01441961), each episode is designed to educate and entertain because we all know that the only constant is change.
For more property management details, or to contact us directly, please visit www.PraeHomes.com
The Property Playbook Podcast
Speeding Up Results In A Slow Market
In this episode of The Property Playbook, host Peter Carlseen of Praecelsus Property Management in San Diego sits down with experienced property managers Elaina Morrison and Jazmin Taylor to break down what landlords need to know in today’s slower rental market. With properties sitting longer and tenant movement declining, the conversation focuses on how landlords can adapt their pricing, screening, and marketing strategies to avoid costly vacancies. The team emphasizes that in the current economy, flexibility and realism are key to maintaining steady cash flow.
The discussion dives into rental pricing, property condition, and tenant expectations, highlighting why aggressive rent increases and overpricing are hurting landlords right now. The panel recommends conservative rent adjustments, competitive pricing from day one, and ensuring properties are in top condition with neutral paint colors, updated flooring, and modern appliances. They explain that today’s tenants are highly price-sensitive and looking for “bang for their buck,” making presentation and perceived value just as important as the rent itself.
The episode also covers critical screening topics like security deposits, credit score requirements, and pet policies. With new California regulations limiting deposits and shifting tenant behavior, the experts suggest lowering barriers to entry—such as slightly relaxed FICO score thresholds and flexible deposit structures—to attract more qualified applicants faster. They also explain why allowing pets with reasonable restrictions and charging pet rent instead of pet deposits can be a smart move. Overall, this episode offers practical, real-world advice for landlords looking to reduce vacancy, attract better tenants, and stay competitive in a changing rental market.
For more information on professional property management services, please visit our website at www.PraeHomes.com or contact is directly at info@PraeHomes.com or call us at 877-772-3466