Recruiting Leaders, Leading with the Business, and Coming Back Stronger with Jordan Schrandt

Guest: Jordan Schrandt — eight-figure earner, #1 recruiter worldwide in her company, serial entrepreneur, author, and homeschooling mom of eight.

Episode Summary

Here's the truth: the biggest bottleneck in a stalled network marketing business isn't your effort — it's who you're recruiting and how you see yourself as a leader.

In this episode, Rachael sits down with Jordan Schrandt — an eight-figure earner and her company's #1 recruiter worldwide — who shares the full arc of her journey: an accidental start, a five-year run at the top of the industry, a hard season of burnout and health struggles, and a comeback launch that pulled in over 10,000 responses in 48 hours. Jordan breaks down why she now leads with the business opportunity instead of the product, how a posture of authority lets you recruit from day one, and why sharing the real journey — not the highlight reel — is what actually converts on social. This is a masterclass in recruiting up, radical ownership, and building a business that lasts.

Why You Should Listen: What You'll Learn

Lead With the Business, Not Just the Product
When you haven't made this shift, it looks like endlessly onboarding customers and low-commitment members who never duplicate. Jordan explains why marketplace demand is for an income opportunity — people are searching "how do I make extra money," not for your product name — and how leading with the business unlocks the real power of this industry, because once you sell the opportunity, everything downstream in recruiting and duplication changes.

Recruit From a Posture of Authority — Even on Day One
When this is missing, it looks like waiting until you've "earned" credibility before you reach out. You'll learn how authority is really about belief — the confidence that you can help someone win and figure out what you don't yet know — because when you borrow from your future self and speak with conviction, people trust you and say yes, regardless of your rank.

Share the Journey So People See Themselves in Your Story
When this skill is missing, it looks like surface-level posts that pitch the ending over and over: "Who wants to join me?" You'll learn how to take people through your origin story — where you started, the resistance, the epiphany, where you are now — because someone has to feel you're more alike than different before they'll follow the same path you did.

Get Unstuck by Taking Radical Ownership
When you haven't mastered this, it looks like living in the "miserable maybe" — telling yourself the best years are behind you. You'll learn why stuckness lives in the mind first, and how deciding that no one is coming to save you turns overwhelm into the most empowering realization there is: you get to decide the outcome of every hour, every day, and every habit.

Resources Mentioned

Connect with Jordan Schrandt
 Instagram — https://www.instagram.com/jordanschrandt/
Facebook — https://www.facebook.com/jordanschrandtfriends

From Rachael
Apply for a Free Mini-Session — https://www.rachaelbodie.com/mini-session
Social Selling Leadership Edit (Free Email Series) — https://www.rachaelbodie.com/leadership-edit-email
Instagram — https://www.instagram.com/rachachelbodie/?hl=en
Elevate for Social Sellers (Facebook Community) — https://www.facebook.com/groups/elevateforsocialsellers

Transcript

SPEAKER_01 0:01

Welcome to the Social Selling Leadership Podcast, the show for six-figure network marketers ready to scale with alignment and simple systems. I'm your host, Rachel Bodie, network marketing expert and industry veteran. Each week you'll learn the strategies and systems top leaders use to enroll high-quality recruits, create duplication in their downline, and lead with confidence. Let's dive in. Okay, you guys. Well, welcome back to the show. I'm really excited because today we have an interview with a very special guest. I'm gonna I want to give her a proper introduction, but today we have Jordan Trant. And Jordan has been in the industry for close to 14 years. Y'all, I didn't even know the level of accolades when we started talking. I knew she was a rock star, but she's an eight-figure earner. She's aside from her network marketing career, she's also built four multimillion dollar brands. She's an author, she's launched a magazine, she's she's a serial entrepreneur and she's done this all with get this eight children, also a homeschool mom, homesteader. Um, so there's just so much that we have to learn from her today. And what's really cool, I think, about Jordan is she started belly to belly and now she's moving more into the social selling space. So lots to learn from her today. Jordan, welcome.

SPEAKER_00 1:19

Yay, I'm so honored. Thank you, Rachel. Glad to be here. And hello to everyone.

SPEAKER_01 1:24

Yes. Oh, and I one of the most important things I forgot. She's the number one recruiter, recruiter worldwide in her company. Okay, you guys. So this is someone who I know you're gonna have a lot of questions around that. So before we dive in, can you start back from the beginning? I love to ask, like, how were you first introduced to network marketing for anyone who hasn't met you yet?

SPEAKER_00 1:45

Yeah, well, um, typically all of us are introduced because someone just shared, right? Someone that was in my life who I really had just met. Um, we were at church. I was checking my kids in. Um, and she saw that I had a need. She had a health and wellness product that she thought could help with that. And she just shared and she's like, Hey, have you ever tried this thing? And I, of course, was like, nope, never even heard of it. And um, and she's like, Let me get your number. And so, truly, like the way of network marketing, right? The traditional way of network marketing is as you meet people, as you know people, you share your product, you share your business opportunity. And that's what happened to me. It was just such a real authentic, organic introduction to my previous and first company.

SPEAKER_01 2:30

Love that. And then did you start up as a customer then? Did you try the product or did you just jump right into the business?

SPEAKER_00 2:36

Yeah. So with that company, um, everyone kind of has the same entry point. You buy like a little, you know, starter package, and then you can transition to either just use the product or you can start building a business with that. Um, and so I bought like a little starter kit of product and definitely used the product for a good solid six months before I started to build. I didn't really know anything about network marketing at all or direct sales. In fact, I was sharing and referring people to my enroller because I didn't even know that I could make income with it. The first time I got a paycheck, Rachel, I called the company and I said, Did I overpay on my product? And they were like, No, that's your commission. And I'm like, I didn't even know that was a thing. Um, my first paycheck was $86. And I had signed up one person with like a big product bundle. And um, apparently, when I sent her to my enroller, my enroller used my number and enrolled her under me. And that was how, like, truly, that was how I started. It was completely an accidental business. Um, and then like within a month of that, I was like, okay, that there's something to this. Like, people want that it's a good product, right? And there's a lot of great products in the direct selling space. It's a great product. And so I realized very quickly, like, oh, this could this could actually be something. Um, I didn't really kick off the business for still a couple of months because I was kind of like learning, like, what is this? Like, how do you make income here? And really kind of spent a couple of months, me and my enroller going back and forth and just kind of talking about the business. She didn't have any kind of training or systems, so it was very just an organic conversation. And um, August of 2013 is when I really pushed on the gas pedal. And I'm like, I'm gonna give this a solid six months and see what we can do.

SPEAKER_01 4:22

And then tell tell us a little bit about that. Um, I know you have had a lot of success. How long did it take you to hit that first like six-figure mark?

SPEAKER_00 4:29

A six-figure earner within my first three, three, four months. Um I I absolutely we had 500,000 in volume within six, seven months um monthly coming into the team. Um, we hit the million dollar mark with less a month of sales in within less than a year. Wow. Um, we were at the top rank, which was a million and a half in sales within just a couple of years, and had a sales organization selling three to four million a month um by 2017, in which case I went from earning six figures a year very quickly to earning six figures a month. Wow. Amazing. Yeah, and that's how we became eight figures or big eight figure earners in the industry, obviously, is lots and lots and lots and lots of years of earning six figures a month in the space.

SPEAKER_01 5:15

Yeah.

SPEAKER_00 5:15

So it was it was a wild ride, Rachel. That was like, in my opinion, that was really the heyday of of the network marketing industry. That 2014 to 2018-19 window, those like five years, like every company was just baller. Yes, like every company, it didn't matter what you sold. You could sell like lashes or like sparkly lip gloss, and you could make you know ten thousand dollars a month. And um, and and it was a really fun season. But obviously, like this, the industry, the seasons have changed, COVID changed things, um, you know, cultural norms changed things, marketplace, consumer demand changed things, social media changed things. So we're in a different place now. But that that first, you know, that first six months was crazy. Those first five years was absolutely bananas. Like it was just balls to the wall. Everybody was hustling, everybody was winning, and winning builds unity, and unity creates a really powerful space. And that was the roots I had, like probably you too, and many of us in the space. Yes, the roots that I had to get my build my belief. And so I'm still pulling from those deep, deep roots now in 2026, believing that this is still the best industry out there. This is still the best place for an entrepreneurial bone in your body. This is the place for you. I um and I just love it so much. I'm so happy to be in this space.

SPEAKER_01 6:35

I love hearing that. Tell tell us a little bit, whatever you feel comfortable sharing, but I'd love to hear about your decision. So you left your previous company, your decision to step back into the space, anything that went, uh any anything that you feel is relevant to share in terms of mindset, in terms of strategy.

SPEAKER_00 6:52

Yeah. So I mean, I I think everybody goes through ebbs and flows in their life, right? Like your brain cells completely turn over every five years, right? So I went through this cycle where I was just in such a flow, like all of us. I was hosting an event in 2019 that had, you know, over 5,000 people attending. We had more of our top leaders attend my business event than attended the company convention. Um, it was just an amazing experience during those you know, four, five, six years. 2020 changed and shifted things, right? Um, everybody kind of went through chronic fatigue and stress together. It was very, you know, all of us processing so many different things. By 2022, um, you know, I had really started to pull back from like the active build. I really maintained that pace 21 and 2020 and 2021. By 2022, I was like, I don't know that I can keep going with this pace after the fatigue we all just went through together. And also like things had started to shift, like there was a lot more happening online. Um, of course, COVID, like we weren't building in person as much. We weren't doing as much in person. We had really shifted to so many more Zoom meetings and online things. Um, but also like I just had a personal health crisis. Um, I had a very, very difficult marriage. Um, had a daughter that started having a chronic health condition, which I've shared about really publicly on my social media. Um, and I also had like a major like adrenal fatigue. And I think that that burnout window, like I I honestly think, Rachel, this story is not unique to me. I have coached tens of thousands of women in this industry, and I'm friends with many. Yeah, I'm friends with many girls in many companies. And I feel that almost every one of our stories are the same. Like, went through the hard hustle, went through COVID, burned out.

SPEAKER_01 8:46

Yeah.

SPEAKER_00 8:47

And so there was this window that felt like you were in kind of this, like, I don't even know what, like the Twilight Zone 2022. I couldn't tell if it was 2019 or if it was 2022. Like it was like, what year even is it? So 22 and 23, and even a little bit into 24, I feel I feel like I was just like under a rock. Um, I was figuring out my health, I was figuring out my routines, I was figuring out my values, I was really figuring out like what do I want to do with my life? You know, I'm in my like mid to late 30s and was really during that window trying to be like, okay, like what do I want to do next? Do I want to kind of relaunch with the same company? Do I want to do, you know, to start something completely different? Do I want to just keep living off of the passive income and like do nothing but be a wife and a mom? Yeah. Um, and and so really went through this like identity, you know, season. I'm not gonna say an identity crisis, just an identity exploratory season of really trying to figure out like what's next for me. And so um, I, you know, every company's got their problems, just like every marriage has their problems and every relationship has their problems and every church has their problems or whatever, like fill in the blank. Because when you deal with people, you have imperfections, right? And so I'm very, very close friends with the founder of my first company. Um, and we still talk, uh, we still text. Um, but at the end of 2020, at the well, let me back up March 28th of 2025. I had gained um 60 pounds.

SPEAKER_01 10:18

Oh my gosh.

SPEAKER_00 10:18

Uh yeah, I had during that window my adrenal fatigue. Um, I had like cortisol, um, major cortisol issues. I had all kinds of insulin resistance. Like I just I was packing on inflammation and um and just a ton of weight, even without huge dietary changes. So my body was just, I needed those couple years to just kind of hit the reset button. But I was in a really dark place, Rachel. I mean, we all go through these like identity truly in that little window. I was in like an identity crisis because I'm like, this is crazy. I don't recognize myself, I can't fit into any of my clothes. Like this was me, you know, size two, size four, my entire adult life. And now I've lost like this identity that I had, and people don't even recognize me, and I don't recognize myself, and I didn't want to go anywhere, I didn't want to do anything. And I had to really dig in. And and Rachel, I'm telling you, like when you've coached women, you know, which you have, and you know, you're so used to being in that coach role of like helping pull people out of the deep hole, right? Because people are dealing with mindset mess all the time. Like this business is a mindset training ground more than it is anything else. Amen.

SPEAKER_01 11:31

That's a mic drop moment right there.

SPEAKER_00 11:33

It is. And and and what happened is that I had to pull on every bit of personal growth, personal development, strategies, tools that I had ever helped anyone else have in order to pull myself up out of that dark pit and say, this is like this season is over. The best of years of my life are not behind me. I believe that I can have a total revival and a resurgence of who I am. I can get better. I think I've done 10% of what I can actually do. And I just decided March 28th of 2025, I decided I'm gonna show up to the gym. I'm gonna get really, really aggressive about my eating schedule, my sleeping schedule, my circadian rhythm, my I'm gonna balance everything and I'm no one's coming to save me. I'm gonna have to step in and like literally change the trajectory of my life with habit stacking, with one degree of change, with 54321, just do it. Mel Robbins, like whatever the things are, like do the stuff. I literally a light bulb turned on that, like I get to decide that I get to come back and like have a revival of who I am as a person. So I I started to kind of unfold what it would look like to either relaunch with my company or launch something else entirely for the like last seven months, six, seven months of 2025. And by the by the end of November of 2025, I knew, Rachel, that the season with my previous company had come to a close. The grace was gone. I just didn't have a passion. I could not reignite myself there. Um, and and there were there were things that I had talked to the founder about for years. Yeah, she knew when I gave her a call, I had reminded her of the conversations we had already had for years prior. It wasn't a surprise to her. Um, and I I told her I want to leave well. I want to do this with honor, I want to do this with integrity. I'm not looking to burn this company down. I'm not looking to like recruit my entire organization away from if they're happy here, you know, or anything like that. I know that in this industry, leaving can be done like an absolute, like, you know, crazy storm, train, train wreck, dumpster fire. Yes, or it can be done with class and with grace and with integrity and with honor. And I said the the latter is the only option for me. And so it took me, I left, um, I, you know, worked with a company. Um, I made uh they made a concession for me on a few things so that I could build immediately with another company and some things like that so that we worked it out. I launched formally on March 1st and absolutely hit the ground running and am honoring the like I'm not recruiting from my old company pool, you know, I'm not reaching out to those people if I have 12 months of not doing that, and I'm doing that. Um, I'm recruiting from new spaces and places, and it's been amazing. Like the people who've come out of the woodworks from I've got team from 10 to 15 different network marketing companies and lots of girls who've never even done this before. And it's because I found myself again. And when that happens, you become magnetic and people want to work with you and they come out of the woodwork, and that like the the attracting of people like minds, like it's just it's been a powerful like lesson for me that like when you do things right and when you do things well, um, it doesn't have to be that the only path forward is that like I have this poverty mindset, there's not enough people. Like, I I really tested and proved that you can do things well and do things with integrity and still have massive, massive growth on your second launch.

SPEAKER_01 15:14

Oh good. Like literally, I was taking notes as you're typing because I'm like, oh, that's good, and that's good. I love what you just shared, by the way, just so transparently the season that you went through. I think I've been through a season like that of hormones, of cortisol, of losing yourself. For me, it was perimenopause, menopause now. And it was brutal. I mean, in the pit. That's such a great way to put it. Um, and what I love about what you shared that I think is a hallmark of the greatest leaders, is extreme ownership. Number one, no one's coming to save me. Well, God's God's gonna save me, God's already saved me, but it's up to me, right? It's up to me to show up and take action. And the other thing that you shared is that you made a decision, right? Because you can people stay in this miserable maybe of thinking, and maybe, and maybe I should, maybe I shouldn't. It's like, no, you're like, this is what we're doing, right? Making that decision and showing up releases power, taking ownership and moving forward, and and here you are, right? Um, I love what you shared, and also this idea of so my former boss John, he wrote a book called The 21 Laws of Leadership. Um, and we built this workshop around, and we went into corporations and we delivered this workshop around how do you live out these laws of leadership. And one of the laws is the law of magnetism. The law of magnetism says who you are is who you attract. Yes, not who you want to be, who you actually are. So it's clear why you've had the success that you've had. Like who you are is attracting in these rock stars. So can you tell us a little bit about that? Because before we hit record, you were telling me about this insane success that you've had, just out of the gate.

SPEAKER_00 16:59

Yeah, it's been it's been so great. And and I have to tip my hat to the company itself because you know, everyone in this industry like dies on the hill of like it doesn't matter the company or the product or the comp plan, it's just you. And yes, yes, it ultimately like ultimately like you are going, like there's people that can win in every company. Yeah, right. I want to be in every yeah, there's there's top earners in every company. Yeah, and so there is a level of there's some truth to that. Like, if I had landed initially in a sparkly lip gloss company and I fell in love with it and loved helping women make, you know, themselves feel beautiful, I probably could have done really well there because there's an element of like it's just you in the in the space.

SPEAKER_01 17:39

For sure.

SPEAKER_00 17:40

However, I have to tip my hat to the company that I joined because I truly believe that they are over the target on a very, very hot thing that is a high marketplace demand. And so marketplace demand also drives um some of your success, right? And so, right place, right time, we're still in that window um for sure for like another year within my company. So I'm very excited about the potential for people. Um, but so that that's a part of it. But I will say that, like, you know, going and launching without having these huge teams already with me. Okay, listen, Rachel, there is nothing scarier than the night before March 1st. I knew I was gonna be launching. I went and I made a Facebook post about my exit from my previous company, the season of like deciding what I was gonna do next, and my entrance into my new company and why I loved it so much. And it's a long post. Like it, you know, it's one of those posts where you bury your whole heart and you really, really, I mean, it took me hours and days to like piece this whole post together. And I was at a launch party for um a girl that was, you know, launching locally in Austin, Texas, nothing huge, but I just wanted to uh kind of like have something to turn around and like put my hand to the plow. So I planned this. Like, I wanted to be somewhere with a team. I hit post. We prayed in her bathroom of her home, hit post, went and taught this class, met with you know, 15 people there locally in Austin, had no idea how well it would perform. And I prayed to God that I would have more than four people in my grandma say, Yay, I'm so excited about this new business because I'm like, it's do or die. Like I am out of my previous company. I have no plan B. I'm all in here. I came back after that post that night. I sat down on the couch with my friend. Her name is Andy, and she and I just sat and I said, Okay, I'm gonna open it up. I'm gonna see what's happening over in Facebook land. And girl, I had 1,500 comments of people wanting to join me. Oh my gosh. On literally the first night. And it got to like between my two pages and my Instagram, it was like over 10,000 responses within like 48 hours. And I I I don't, I know every not every single um listener is a believer in the Lord, but I 100% know that God led me away from where I was, he led me to my new company and he blessed that launch because it was it was a harvest that was greater than the seed I had sown. And I was so honored and I was so humbled that even after years of in the desert, years under rock quiet and not posting and not adding value, that the years that I had added value created enough merit of my character and who I am and what I can bring to the table that people just came out of the wood works and people who weren't even in my previous company. Facebook was showing it to like all network marketers everywhere. And I we recruited top leaders from other huge, huge companies within that first post. Um, and it was just such a testament to like do things right, follow, follow like what's right, do what's right, and things will work out. Um, and it was just it was such a beautiful, beautiful launch. We hit 300,000 in sales month one, and we are the fastest growing team in the company, um, percentage-wise, and I'm their number one recruiter. And um it's it was crazy. We did a 90-day run March, April, and May of this year, um, took a little time off in June and are kicking off another 90-day run, July, August, September of this year. And we're just like, we are absolutely locked in. My girls are fantastic. I've got 500 active builders in the team already in just a few months' time, um, thousands of customers in a few months' time, and we are like just getting started. It's amazing.

SPEAKER_01 21:45

So good. I love hearing your momentum. And I I really like what you just shared. I do think it is a testament, of course, to um having integrity and doing things the right way. But I think the other piece that is important to name is I think of it like um the value. We create, we put out in the world, it's almost like you're putting it into a bank and you're depositing. Yes. You had 13, 14 years in this space where you have been depositing and doing events and pouring into people and coaching women.

SPEAKER_00 22:12

Yes.

SPEAKER_01 22:12

Right. So, and you put up that post and it was like, okay, the value has put out there and the value has come back to you.

SPEAKER_00 22:18

Yes.

SPEAKER_01 22:19

Um, so I think that's that's just an important thing to name. When you uh talk about recruiting, top recruiter, can you talk a little bit about what is your philosophy on recruiting and like how do you approach recruiting?

SPEAKER_00 22:32

Yeah, you know what's wild, Rachel, is that in my previous company, because there wasn't a differentiation really of like a customer versus like a business builder, um, I didn't really have a lot of experience prior to this, really leading with the business and recruiting people into the business. And so one of the things I did during those first couple of months, like I joined, but I didn't really launch those first couple of months, January, February, um, I was really like understanding and like leaning and hard to some of my upline and my other, you know, cross line and people in this industry and also in the company who led with the business. And I really studied it. I understood, I started to understand like the power of what we do here is twofold. We sell great products and we sell an amazing business opportunity. Yeah. And here's the thing, Rachel, that it was like a light bulb for me. I was processing this. I sometimes I write things on my whiteboard and I sit in my leather chair and I just stare at it. And I get it. I've got it. Yeah, but all over all over my own. All over, right? And I and I stare at it and I solve the problem in my mind. Like I sit quietly and I just look at that and I go, okay, like why? Why would I want to lead with the business? And I just sat there and I stared and I just processed. And um, I thought, you know, like there's so many people Googling how do I make a side hustle income or how do I make extra money this year? There's not that many people Googling how do I get fill in the blank of my company's product. They're just not like the the you might have a fantastic product, and what we have is extremely unique in the space. And yet there's not people Googling about the product. There's people Googling or asking ChatGPT or whatever, grok, about how do I make income. And so when you really look at what is the demand in the marketplace, it's for a business. If we're not selling a business opportunity, then like what even are we doing? Like that is the power of this entire industry, is the business opportunity. And so it was a huge like light bulb moment for me. And so I hit the ground running on my March 1st launch of come build a business with me. Um, I can help you. And so the posture that helps you recruit is actually reducing risk and maximizing chance of reward. If someone thinks there's a chance they can be successful by joining you, they're likely to join you. So you take on the posture of I can help you. I am in this, like I'm not going anywhere. We can solve every problem. Every question has an answer, every problem has a solution. There's always a next move. If you come and you join me, like let's figure this out, let's run hard together because I can help you win. Now, of course, we can't make income claims, we can't do all the FTC things, um, like promising people the moon, but certainly telling them, like, I'm in this and I can help you here is a posture of like authority. And when you take on the posture of authority, people trust you, they believe you. They're like, okay, even if you don't have 13 years of success to stand on. 100%. Everybody can take on a posture of authority from day one. And because that person doesn't know, like they don't they, and even if they ask, even if they're like, well, what success have you had? You can still maintain that posture of authority and say, Well, I'm just getting started, but I'm going straight to the top. Like, I understand the comp plan, I understand what the opportunity is. Like, I'm locked in, I am sitting at the feet of my coach and my upline, like I am absorbing everything and I will not fail here. I've burned the boats, I'm taking the island. That is still a posture of authority, whether you've had the success to really back that up or not, because as you know, Rachel, like your words, your mindset, your belief, your thoughts go out first and your reality follows. Oh, realists say, My reality is first, and I'm just telling it how it is. Like I haven't had success. I haven't, you know, they start speaking this negativity and this death over themselves, and they're saying, I'm just mirroring what's actually happening. No, that is actually not the truth. The biblical and the scientific truth is, and the quantum physics truth is that if you speak it and if you believe it, and if you think about it, and if you magnify it, and what you focus on grows, like then your reality will follow that. Totally. And so that was that's the whole concept of like posturing yourself as an authoritative person, is like you're projecting into the future and you're literally borrowing it from your future self to build to that point.

SPEAKER_01 27:04

Oh my gosh, you're speaking my love language here. I love because the because the mindset is so key, you know. And I what you said too. I mean, for depending on who's listening to this, you may think authority. Oh, that sounds, you know, that sounds scary. But the truth is it's really about belief. Yes, belief, belief that I can help you. And even if I don't know the answer, I trust my ability to figure it out.

SPEAKER_00 27:25

Yeah, a hundred percent. Yeah. Competence builds confidence. So the more you know, the more you can like even have a little tiny win, you're gonna that confidence is gonna just keep growing.

SPEAKER_01 27:37

Yes, so good. What what can you share about? So that's a little bit of philosophically of posturize how you approach recruiting. Can you share a little bit about strategically what is worthwhile? You mentioned the 90-day run.

SPEAKER_00 27:48

Yeah, yeah, absolutely. Yeah. So there's always the mindset, and then there's always the skills and the tools, right? They go together. Um, they go to they all go together. Um, you know, for me, it's been it's all it's all about like getting a conversation with people, right? So, how do you get your message in front of people? Like if you if you just focus on getting your message in front of people and you solve for that problem, um, you can do anything in this industry. So, for all of us, like social media is a tool that we should be using. Consistency is king. Um, if you're not consistent, you may as well just not even use it. So, you know, ask ChatGPT to help you come up with like a seven-day workflow. Like Sunday, I'm gonna post about what I'm thankful for, and Monday I'm gonna, you know, that as as 2014 as that sounds, it actually still works. Like getting yourself into the algorithm, getting into the super highway of the algorithm on socials is actually like the like premier behavior on social media. Because honestly, like the biggest reason why people flop on socials is that nobody sees their stuff.

SPEAKER_01 28:47

Right.

SPEAKER_00 28:48

Like they're they're put they're pouring their heart into stuff, but literally nobody's seeing it. And so Facebook is still king. Um, if you're just getting started on socials, master Facebook before you try to master anything else. Um, with the rare exception that sometimes people just really are like naturally inclined to TikTok. Um, TikTok is one of those things that like sometimes people have no other audience and then they go on TikTok and they do three dances and everyone loves them. So that might be the rare exception. But for most people, starting on Facebook is gonna be the key, posting every day, um, really like explaining the why of the process. So this is something I see people have like we're really digging into the weeds here, but I'm just gonna say this because I think this is high value. Um, I think that one of the reasons why people's people don't respond to many of your posts, not yours, but others, is that they actually are not sharing enough of their heart and the insight into the journey and the process of how they arrived at where they are.

SPEAKER_01 29:46

Yes, it's too surface level.

SPEAKER_00 29:48

It's too surface level. There's no why. Like here I'm selling this product. Well, why are you selling the product? Yeah. Here I'm selling this business opportunity. Why are you selling the business opportunity? Like, we want to understand like the intricacies of your brain because someone else is having the same exact journey to get to a yes. You've got to help, you've got to find those me too moments with people. Someone has to think that you are more alike than you are different. Someone has to relate to where you started so that they could potentially see themselves going down the path that you're taking them on in your post to get to where you are. And everyone thinks that everyone else is just gonna arrive at that destination and they're gonna trust and they're gonna believe that they're gonna get get through that process on their own. No, like when you share, this is where I was. I used to never, I thought that I would never do network marketing. And and and here's what happened, and here's the transition that happened, and here's the journey I went through, and here's the like me like fighting this process and what I the epiphany and the revelation that I had. And you're really taking them through that origin story, right? And you're taking them all the way through to where now you're like, and I've arrived, and here's my goal, and here's how it affects you, and here's the opportunity for you, and here's what's in it for you. And so people too often jump all the way to the end of the story. Yeah, and then they just pitch the end of the story over and over who wants to join me, who wants to build a business with me? Look at these amazing friends I just hung out with in Dallas for the weekend. It was so great. Who wants to join me? And they're not like sharing it enough of the depth of like the journey. Yeah, it's very simple. That's small.

SPEAKER_01 31:19

That's the biggest thing I see right now, actually, with network marketers who are flopping.

SPEAKER_00 31:23

Yeah. Yeah, it's the key. And and so just leaning in there for a second, also reaching out to people, social media reaching out to people, you can sell to anyone. People, sales is not about you, it's about them. It's about their needs, it's about their goal, it's about their wants, it's about what's in it for them. So if you take on the approach of like, I'm here to serve you, I have an offer that's good for you, like this is gonna benefit you more than it benefits me. Now it doesn't even matter what your relationship bridge is because you're not leveraging the relationship bridge. You're leveraging the offer. The offer is what's the good piece, right? And so literally just jump to the offer. Like, jump to the like, this is what I found. You don't have to go into details, you don't have to be like, you should, you know, try these products and it's just so amazing, and here's the opportunity. And just don't brain dump on people. Like, this is not even an appetizer, it's a chef's tasting. Your first reach out is so like small and the ask is so tiny that it's like a barely just getting into the door and and starting the conversation. I found something, it's so good. I think you'd love it. We can make income here or we can do this together. I'd like to set up a business meeting with you, or I can send you like a voice memo with some information. Is that something you're interested in? Now you're showing up as a professional and and and it's just the whole thing happens differently. And so, what the beautiful part of this is that whenever someone um decides they don't want to do that, they still respect you for the way that you approached them. So you've ex you've increased the value of your personal brand in the reach out with the rejection, which means that the no might be not right, not just hard now, right? And and and so you've done a good job of maintaining your brand and your integrity, and they might circle back to you because of it. So it is very possible that reach outs are highly, highly effective. And I totally believe in the traditional like build a network, you leverage your network, use your network um in network marketing. I love that approach. Um, I always believe in like in-person stuff. Like I always believe in open up your home, open up your heart, invite people in, hug necks, break bread together, tell them about your product, tell them about your opportunity. That's gonna build a sticky team. Um, you know, that the that method is never outdated. Okay. So lots and lots and lots and lots of strategies that are completely timeless. Um there isn't really anything new under the sun. It's not like I'm, you know, I'm not running sales funnels, right? I'm not like doing something wild that's like totally true counter-traditional network marketing. I'm just locked in on people adding value, showing up as a professional, and um, and really like focusing heavily on sharing the journey, sharing the story, and staying consistent online. And almost I would say 90, 90 to 95% of my recruits have come from my social media posts.

SPEAKER_01 34:10

Oh, wow. Are you still building locally too? It's yeah, so it's a both hand for you.

SPEAKER_00 34:15

Yes, yeah. I've got I've got, you know, five to 10% of my enrollments are like friends, family, local people, um, you know, people that have come to my home. And I do see that over time that that percentage will grow. Um, but you know, obviously that takes time. Like building in person, it it takes more time, but it also generates deeper roots. Yeah. So you're you're building something that's a little more sustainable. I absolutely believe you should be building both at the same time.

SPEAKER_01 34:42

I totally agree with that. Some of my clients who actually a good majority of my clients who are at your level who've hit the hundred K months, I'd say at least, let's see, probably about 40% of them have really strong in-person teams. Yeah. They're doing power hours together and events. Yeah. And I think there's a resurgence happening too with just AI. And people, even when you see large brands out there bringing in pop-ups and stores, and they they're trying to get people together, activations, right? Yeah, getting community together. People are lonely, they miss being around people. They absolutely do.

SPEAKER_00 35:19

I was in Times Square in New York City two weeks ago, and literally they have like whatever brand offline, whatever brand offline. Like everything is like go into the store and actually try stuff on and like experience the denim and then take it out of the store. Like it's a phenomenal concept to Gen Z. They're like, what? Actually, right? And so, not really, but like kind of, and and and that that whole offline concept is really sexy. Honestly, it is it is it is the way to get market share in 2026 and 2027, truly. And that's not just my opinion, like that that is a universal truth in almost every industry right now, is that people are craving the in-person community, the connection, the culture that you cannot get um from a screen.

SPEAKER_01 36:02

No, totally. So, one question I ask on uh every episode, um, and I always love to see kind of what the answer is here, is around when someone is stuck. So, what would you say to a leader who's had success that let's say that they are successful, they're a veteran network marketer, they're a leader in the space, but they've plateaued or they're they're telling themselves they're stuck. What advice would you give to them?

SPEAKER_00 36:24

Gosh, well, stuckness is a hundred percent in your mind. You're you're stuck in your mind before you're stuck in anything else. That's so good.

SPEAKER_01 36:30

I knew you were gonna say that. I'm like, yes, that's good. Another might drop moment. It's a hundred percent. Yeah, I mean, you're it's a story that's gonna produce the confirmation bias that it's true, right?

SPEAKER_00 36:39

Absolutely, absolutely. And you know, it goes back to you know, your words and your thoughts are things and they create your reality. So, so you first have to get unstuck in your mind, Rachel. And and the way to really do that is honestly to have a date with yourself that could be like for me, I was sitting at the bank of my creek on March 28th. It wasn't even like springy yet. It wasn't even green, it was just brown and wintery and cold. Um, but I just went and I sat at the bank of my creek and I was like, you know what? Like I can either do or die here. Like I'm either going to succumb to these feelings of like the best of years of my life are behind me, and I'm stuck, and I don't know that anyone wants to work with me, and I don't know that I even have value to offer and like all the things that we tell ourselves in that stuck space.

SPEAKER_01 37:30

Yeah.

SPEAKER_00 37:31

Or I can choose to pull myself up by my own bootstraps and I can actually like decide to change my life. And I can decide that I get to live the life that I want to live. I get to be the person I want to be, I get to feel the way I want to feel. And like when you when you really put the full weight of responsibility of the outcome on your shoulders, initially it feels like more than you can bear because you're like, oh my gosh, like obviously this is coming from a foundation that my my trust is ultimately in the Lord, right? So for me personally, that's my conviction. But but beyond that, like I totally believe God gives us um the ability to choose so many things in our lives, right? And so so much of the outcome is uh is a is a result of our choices. And so, you know, beyond that, like I believe fully that when you take on the full burden of responsibility for yourself, the initial response of our body and our mind is to be like, this is too much for me. I feel overwhelmed, I can't handle it. It's too much. I can't bear it all. And I'm gonna tell you that if you will lean hard into the feeling of like, I want to pull back because it's too much responsibility on me, that it's all on me, and you'll lean hard into that and transition in your mind consciously with your words, with your journaling, with your thoughts, that you know what? Like this is not oppressive, this is empowering. I get to decide, like I get full control over the outcome here. And that is the most empowering thing on the face of the earth that every human could ever encounter is that you take full radical responsibility for the outcome of your life.

SPEAKER_01 39:09

Yes.

SPEAKER_00 39:10

And when that happens, listen, like the mind breaks free because you're no longer stuck in the oppressiveness of I can't, it's too much to bear, it's happening to me, I'm not making it happen. You get to decide now, literally, the outcome of every single hour and every single day. And and you get to radically own your life, your schedule, your mind, your habits, your routines. You get to have it stack, you get to totally hack your life up and be like, what do I really want my day to look like? When do I really want to get out of bed? When do I want to go to go to sleep each night? What do I want my first hour to look like? When you actually radically start hacking up your life and saying, I'm gonna own, I'm gonna take out things that I don't love, and I'm gonna add in things that I love, and I'm gonna live the life that I love, and I'm gonna attract people who love a life like this. And it's beautiful and it's curated, and I get up to candles every morning and I have no light, uh blue light until I look at the sun. And in the winter, I light candles and I read my Bible and I journal and I make hot tea for myself. And I'm so intentional about a curated, beautiful life. And that's what attracts people to want to work with me but even better. If you can share glimpses of that on your social media.

SPEAKER_01 40:21

So good. I mean, what you're talking about too is almost like romanticizing your life and you know the little moments which I love. And also this idea of I get to, I choose to, I have agency. Yeah, it's clear to me why you've been so successful. You are a magnetic soul. I love talking to you. Um you have and you added so much value today. Where can people find you? Where's the best place to hang out? Is it Facebook and Instagram? You tell and we'll of course we'll put it in the show notes.

SPEAKER_00 40:47

Yeah, absolutely. Yeah, at Jordan Schrant, Facebook and Instagram, those are my primary two methods. I am a total millennial and I hang out on those two platforms primarily. Um, but yeah, connect with me. I absolutely love connecting with people in the space and the industry, and I am such a champion of network marketing. And Rachel, so appreciate the opportunity to be here. Appreciate a fellow champion of the industry here. And um, and I love the work that you're doing and that we get to do together.

SPEAKER_01 41:13

Amazing. Well, thank you guys for joining us. You know, your precious earbud time really means the world. So if you loved this episode, be sure to share it, tag us, and we'll see you guys next time. If you're a six-figure network marketing leader and you know your recruiting and duplication systems need a revamp, this is exactly the work I do in my private one-on-one recruiting. I help established leaders become the mentor their dream team is looking for so that growth becomes duplicatable, scalable, and sustainable without the burnout. If this episode resonated, you can apply for a free mini session using the link in the show notes. We'll look at your current systems and goals, identify what's actually creating the ceiling in your business, and map out the top three shifts that will position you to double your monthly income.