EP. 18: WHY SO MANY AFRO HOUSE RESIDENCIES IN IBIZA THIS YEAR?

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Transcript

SPEAKER_00 0:00

Right, we're back. Episode 18. Everyone is a DJ. Thank you for tuning in, as always. Yeah, the last the last reel that we posted went a bit viral. I think we might have uh yeah, we might have uh ruffled some feathers with that one. Um but no, listen, we love the engagement. That was a cool conversation. You know, I I feel like we could have a whole podcast about that specific topic. But uh yeah, Wesley, how did you how did you feel about that reel and and the reaction so far? It's still going, it's still going.

SPEAKER_04 0:33

Listen, I I really love it, man. I mean, it was also eye-opening because I mean, not only like were there a lot of haters on on our selection, but it was a lot of like informative comments about how the industry works, you know, ticket sales versus alcohol. Um, at that level of of you know, revenue, how much are you realistically gonna make if a figure uh is up to 750k? Um, but yeah, guys, we love it, man. Appreciate the support. Love having those conversations. We want more of that. So comment, comment. Let us know, man. Let us know what you're thinking.

SPEAKER_00 1:07

I think you know, we've done 18 episodes now of this podcast. And on the business side, right, which as you can see from the reaction of that reel, there's definitely an audience, right? There's definitely the demand there to have those conversations. So, but also like when it comes to money, that is clickbait. That is what something that people want to hear about, and people love to talk about money and and find out how much people are are getting paid, especially high-level DJs. Um listen, 750k is still a crazy, crazy amount if you think about it. But that's what people are getting paid these days, man.

SPEAKER_04 1:47

You know, sometimes now I wonder. I mean, just seeing how R real did on that figure. Like, I wonder if your guel was playing a game there when he said that number. Just say something outrageous, and then it's gonna go viral. Because he, I mean, he's he's he's a social media mastermind, you know, he's been doing it for a long time. So I think it was a bit calculated on his end, but hey, good for him, man.

SPEAKER_00 2:09

Honestly, though, a lot of the comments were like, yeah, he he was obviously doing that. It was a marketing play. But yeah, perception is reality, like people don't know, and whatever you see on social media is what people take as as reality and and as truth. So could be, could be, you know, not real, but no one knows. No one knows. But if I were to guess, I think I think it's true though. I think I think that's we're not too far off from those figures.

SPEAKER_04 2:41

I don't know, man. I don't know. I mean, I know like there there's all kinds of numbers that float around about black coffee and what he demands. I mean, I mentioned Peggy Goo in the last one. I know how much she charges too, and they're like low six figures on average, right? So you're talking 100K on average, maybe up to 200k for something really big. So I think 750 is a bit of a stretch for Huguel, but what do I know, man? Like, I mean, that's what the comments kind of let me know is like you guys have no idea what you're talking about. So let us know, guys. Let us know.

SPEAKER_00 3:13

Absolutely. And and people need to understand as well the strategy and there's a marketing aspect to our reels, right? So we intentionally didn't include some names so that there is that conversation in the comments, right? Exactly. Yeah. So people need to understand that, you know, people in the comments were like, you guys never talk about black coffee, there's all these DJs, what are you talking about? But you have to do that so that people you know create that engagement for you in the comments and and it worked. But Wesley, before we move on to today's topics, that same question again about that figure and who who would who you would book. Yeah. Which DJs a week later would you include in that in that list?

SPEAKER_04 4:05

You know, I think that's a really good question. I think for me, like, you know, bridging bridging the gap between what I call like a mainstream DJ versus like a more niche DJ, right? So mainstream, you know, we're talking about the EDM cats, the John Summits, the David Geddes, um, you know, that kind of world. And then, you know, Afro House is obviously very different world, melodic, you know, even techno like Anima, I mean, Anima's huge now, but you know, all the kind of people under him. So I think if I'm actually gonna do it, and remember, guys, this was a business conversation, not personal preference, right? Business. I think I gotta go with like an EDM kind of guy, like a David Getta or a John Summit, just because in terms of popularity and business and ticket sales, I think those guys are gonna be the ones on top, man. What about you?

SPEAKER_00 4:52

Yeah, I mean, I think we we mentioned black coffee and we edited that name out. But again, it's re-edit that that real black coffee is in there. Yeah. Fiesto was one that someone someone mentioned. You said David Gitter, Bob Sinclair. Calvin Harris, right?

SPEAKER_04 5:14

But I don't I think probably Calvin Harris was another one. Um but again, man, it's like the the the range is so wide, like I don't even know what a Calvin Harris would would charge, right? You know, versus like a black coffee, there's rumors, but we don't really know either. Like, let's be honest. So interesting conversation, man.

SPEAKER_00 5:35

Nobody knows, but also it's like private events, some private events pay really well, but that is not the market, right? That's just a rich person that's got the money, and it's like, you know, that's like more urgency. There's different variables that go into that decision and that price rather than an actual market price. So it's difficult to say, but yeah, it's it's it's people love to talk about money. It was a good conversation to have. Yeah, listen, if you're a business person, listen to this podcast, and you want to have have have a deeper conversation with us, let us know. We'd love to yeah, to to let the people know what's going on behind the scenes and how these deals are made. Um but Wesley looks like your background is a bit different today. Where you at?

SPEAKER_04 6:29

I'm in my I mean, man, you know, like this is this is my favorite city in the world, man. Um I got in on Sunday, Sunday early afternoon, and uh great weekend to arrive because it's the F1 weekend or was the F1 weekend. Um so the city was alive, man. All people from all over, everybody's in their you know, merch teams that they support. Um I missed the race because by the time I got to the hotel, all that kind of thing, the race was over. But you know, just seeing all kinds of events that were happening over this F1 weekend was pretty nuts, right? So I know Rampa played at Factory Town on Saturday, and then we had Gordo on Sunday night. Rampa showed up to that at a place called Mint um in South Beach. Um 50 Cent 50 Cent did his thing. Jarul showed up. I don't know why Ja Rul is still showing up, but Ja Rule is showing up. Um is one of the best, bro.

SPEAKER_00 7:28

Put put some respect on Jarul's name. Come on.

SPEAKER_04 7:30

I can't, man. I can't.

SPEAKER_00 7:31

I'm not a Jarul guy. I think listen, forget, okay. Let's let's forget about 50 Cent guy, man.

SPEAKER_04 7:36

Come on.

SPEAKER_00 7:37

Let's forget about Fire Festival. Forget Fire Festival. Apart from that, Jarul, legend. Come on now, come on, come on, come on.

SPEAKER_04 7:44

Yeah, okay, fine.

SPEAKER_00 7:45

Legend.

SPEAKER_04 7:46

Um, but you know, Miami is just one of those cities where every weekend there's something going on, right? Because you have you know some of the most iconic nightclubs and nightlife in the world here, right? Space, being one, 11, live, um Nikki Beach, um, and all these kind of places where it's just constant every weekend. And you know what? Like, I'm I'm staying in South Beach right now. It's not my favorite area to stay in, but um, this is where I'm at. And you know, this is very like touristy kind of area. Everyone here is a tourist, not really much locals. But the volume of tourists that are partying. I mean, I was walking home last night, which was a Monday night, um, and it was packed, man. The bars, music, blasting, you know, just unbelievable city, man. But it's dangerous here. You gotta be careful, right?

SPEAKER_00 8:36

So, so, so let's, let's, let's get into the real shit, bro. How much, how much, how much have you are you spending on on average a day there? Easy. Like Miami, I was there maybe five, six years ago. Yeah. And it's it's you can get carried away pretty quickly there.

SPEAKER_04 8:56

I mean, it's even it's even just basic shit, man. I had like a I had a dinner on Sunday night. Uh I ordered three tacos, a margarita, and a beer, and I paid $90 US. Just like that. No, no, no, no, no. You're lying. I swear, man, I swear. 90 US. 90 US, yeah. And it was like, you know, just a chill, chill kind of dinner, nothing fancy, nothing, you know, nothing crazy. It's just a small place, you know, not too far from my hotel, and just like that, man. Crazy.

SPEAKER_00 9:28

Wow, wow, Miami. Listen, one of my favorite cities by far, Miami, Cape Town, as you say. Living there is a different story though. Yeah. Living in Miami, you've got to have a routine, make sure that, again, you don't get carried away. It's it's it's it's one of those places, man. It's one of those places.

SPEAKER_04 9:49

And and you see it, man. You see it. Like last night I was, oh well, yesterday afternoon. I took a walk on the beach, man, and there was this like older guy who must have been in his late 40s, 50s, right? And he had these two young girls with him, like, you know, they were in their 20s, and like just on the beach in front of everyone, he had a speaker and they were grinding on him, like, one at the front, one at the back, just on the beach, like, no shame. And I was just like, hey, Miami, man.

SPEAKER_00 10:15

You do you, man. You do you. Okay.

SPEAKER_04 10:19

Yeah. So I'm having a good time, man. But um, something I want to get in get on to, man. I didn't have a chance because I'm in Miami, bro. How was the event on Friday, man? Hub record showcase, gallery London. How did it go?

SPEAKER_00 10:32

Good. I think we did well. I think we did well. Definitely better than the last one we did at B Club. Was that the last one we did in London? Was it B Club? We did B Club, yeah. We did yeah, the one in central central London. We did B Club. Yeah, this was a lot better. Some content should come out very soon. Um, from that night. It was a vibe, man. It was a vibe. Deco played really well. So Deco and I did a B2B. I gave him like the first 30 minutes to like, you know, get some content by himself, and then I I joined him for for a back-to-back. He only played his his his tracks, which I totally respect. Like he was just playing originals, upcoming tracks, release tracks, and the crowd there knows his music, right? He was in the crowd, taking photos, really crowd, engaging. Yeah, yeah. People know Deco, man. They love him. I was just like, okay. I think we made the right choice in in booking Deco. And listen, he's got a yeah, it was good. It was good. He's got that sound, though. He's got that sound that at the moment resonates that I think I feel like I don't want to say magnifique started, but you know, it's that vibe. Um melodic, those, those kind of chords and and those notes that you can remember, right? Yeah. That's the that's the style of his music. And and then yeah, Hotlap played after him. Their set was also crazy. It was a good night, man. It was a good night. I think I think London is a tough market to crack, but if you can work with the right venue, have the right partner, book the right artist, which is tough sometimes in London because there's so much competition. Yeah. I mean, on the same night, you had Bedouin who booked, I think it was Liver K and and other big DJs down the road, right? So it's like Coco. Yeah, yeah, Coco. So there's always competition in London. You just have to know how to navigate it, don't be afraid to spend some money on marketing, create some good content, you know, reach out to people, make sure that you get that engagement and and um people are talking about your event. And then you listen, you can you can only control what you can control, but it was a good night. It was a good night. We had good, good, a good time. And yeah, can't wait for the next one. Again, in London, I'm always a bit apprehensive about doing events here. It's not the easiest market, you know. Also, like DJ fees, DJ fees at the moment are insane. You can only pay so much, and and not many DJs can sell tickets. Like, not many Afro House DJs are are are a safe bet to sell tickets. So I don't want to, you know, have another clickbait reel about that because that's gonna that's gonna rock feathers, right? Like if I were to ask you which which DJ guarantees safe bet to sell tickets in Afro House? In London. In London.

SPEAKER_04 13:40

I've got I've got an answer for that, but I I I think it'll piss some people off, so I'm not gonna say I mean from my experience in London, hard tickets that I've seen sold out by themselves, like forget, you know, forget the the support of a brand, right?

SPEAKER_00 13:58

Because a brand brings their own audience and they carry some of that risk. But say Adija was just like, alright, I'm coming next month to London. 400 tickets. I'm having an event here. I think I mean Sam and Ajin have done it. They've done it a few months ago, so I gotta give it to them. Black Coffee, of course, you can do that, easy. Shinja has done it. B3B guys. B3B guys, yeah. Cairo, Eno, the capo. Yeah. Who else? Maz. Maz can do it. Maz can do it, yeah. Maz can do it. And again, London guys. I'm talking about London. London is a tough, tough market. People know there's like competition, there's this three, four, five events going on at once on any given night. Yeah. Obviously kind of music.

SPEAKER_04 14:59

You know, I mean, yeah, I was um, I was talking to somebody recently about this. His event is upcoming. I probably I won't say who it is, but you know, he was like, Oh, can you do some posts on Afro House Feed? And, you know, I was like, it's a bit early. I was like, I think we should probably do it closer to the event date because I don't think anyone's gonna care right now if we post. And he's like, no, no, but that's the point, right? He's like, it's so difficult to get people engaged, you know, basically anytime before the day of the event. So he's like, I really need this like now, just to start planting a seed so people at least have it in the back of their mind, right? Um and yeah, I heard his last one was pretty quiet, so we'll see. Hopefully, this one goes better. But I mean, what other local London DJs? Maybe Kitty Amore had an event on Sunday, right, with Ape Drums.

SPEAKER_00 15:47

Yeah, at this new venue called 77. That looked that looked yeah, it looked like they packed it out. Nice. Yeah, it looks lively in there. Um Yeah, listen, London is it's lots of venues, lots of brands, lots of people trying to throw events and and and do stuff here. It's a good market, but again, if you're trying to make money, you've got to know what you're doing. You have to know what you're doing. Um But yeah, going back to our event, it was a success. I think now it's just figuring out okay, what other names that have have released with us could we take care of and get involved in terms of of an event at the right price because we're not trying to overpay anyone. It's always about kind of helping each other out and building something together, right? We we can offer the best content. We got the the the videos back, which look great. Um, and yeah, you know, with marketing, with with music, etc. etc. That's what we can offer. Overpaying just doesn't make sense for us, right?

SPEAKER_04 16:52

Yeah, I think for for anybody, man, for everybody. No, that's good, man. I listen, I it's it always breaks my heart to miss a club record party. I've missed a couple. Um, but again, it's that conversation of you know, profitability and just making it make sense on the numbers. Um, but going for I don't think I'm gonna miss another one again, man. It hurt. That one hurt, not gonna lie.

SPEAKER_00 17:15

Hey, man, it was a nice dinner. It was, you know, the nice started off with a nice artist dinner. Got to know Deco, some of his friends, his manager. Holla came in. It was it was a nice, it was a nice night. Um yeah, man. Let's see. Let's see what the next one is. I think it would be nice to do something in Canada, maybe Toronto, Montreal in the summertime, because I love that. I love that city, man. Toronto, Toronto's great.

SPEAKER_04 17:44

I think at the moment, I mean, we can probably shed a bit of light because conversations are going really well. Um, I think it's looking like we'll do Montreal in August. Um Toronto will see. Toronto's about having the right partner, right? So um I've hit up a few guys so far, nothing has really stuck, but you know, there's there's other ideas for what we can do. Like I'd want to do something daytime in Toronto because it's gonna be World Cup, you know, that kind of stuff. It's gonna be a vibe, man.

SPEAKER_00 18:14

Oh man, the World Cup. Yeah, I always forget about the World Cup. Okay, well, let's keep that door open. Um last week was was IB first season opening last week or the week before? I think it was last week, yeah.

SPEAKER_03 18:29

Last week's Saturday. First, I mean for coffee's first one was last week's Saturday, yeah. That's happened already. Yeah, coffee started.

SPEAKER_01 18:39

Okay. Francis hasn't started yet though, right? No. Okay.

SPEAKER_00 18:47

Someone at the event on Friday was like, you guys should talk about how Afro House has got we have four residencies this year.

SPEAKER_04 18:58

I mean, maybe more. Depends how you categorize it, man. So I mean obviously coffee being one, Francis. We got Shinza.

SPEAKER_00 19:07

Yeah.

SPEAKER_03 19:08

We got Hugal, Major League, Major League Five.

SPEAKER_00 19:12

Ameme, Cobasanta, six. I think that's I think that's that's those are the big ones, right?

SPEAKER_04 19:22

Six major residencies.

SPEAKER_00 19:24

So we said Hugo, Francis, Coffee, Ameme, Shimza, Major League. Yeah.

SPEAKER_03 19:32

Anything else we're missing, man? I don't think so.

SPEAKER_00 19:37

No, it's good. I think I think I think Yeah. That's the most ever, right? I mean Ameme, where are you from? Benin? Nigeria Benin. Nigeria Benin. We've got South African representation across the board. Gail from France, Francis Haiti. Yeah, so it's it's a nice mix, man. It's a nice mix. I think I think this is definitely peak Afra House era in terms of maybe not in terms of the sound, but in terms of the opportunity.

SPEAKER_04 20:13

Yeah. No, I mean, look, we we had the conversation, I think it was a few podcasts about ago, about the sound kind of dying. And um apparently not. I mean, you can go to Ibiza and you can listen to Afrohouse almost every single day if you wanted to, right? Um, so that's pretty special to see. Like, for me, it's been a long time coming. I mean, we've been doing this thing for a long time now. So to see kind of these names as mainstream on Ibiza, um, it feels good, man. It feels good. I did a post a long time ago, actually, it was like two, three years ago, um, about Black Coffee, his residency in Ibiza. And I'm like something in the caption was about like, you know, it's great to see that Afro House has made it to the island and it's there to stay, but we'd love to see a lot more, man. And look at look at what's happened, right?

SPEAKER_00 21:03

Again, I think I think our opinion on the sound, I'm still I still feel strongly about that, and I still think that is the case. But in terms of the popularity and yeah, the the notoriety of the DJs, that's definitely high. I mean, Shimza Now is literally almost on like seven million monthly Spotify listeners. Wow. Coffee is coffee. Ameme's got a nice brand. Major League, they're Major League, right? We know what they do.

SPEAKER_04 21:39

I think Major League is an interesting one for me because you know, they've been big for a long time, but they were very much Ama Piano DJs, I'm a piano brand. Um, so to see them in actually quite a short amount of time go from you know an Ama Piano brand to like an Afro house brand that's made it to the island as a residency. I think it's pretty insane, man.

SPEAKER_00 22:02

Again, I think I think that one, it's it's a combination of good marketing, good relationships. Yeah. They probably have a good track record in terms of data, in terms of uh just business, right? Any anywhere they go in Europe, they sell out, whether it's Amsterdam, whether it's London, whether it's Paris, like they've they've got they've got that proof, proof of concept, and and it's a safe bet. Going back to safe bet. Anytime you're trying to make an investment, the less risk, the better. And I think when it comes to major league, it's it's that's what you that's what you get. Have they have they um released the lineup?

SPEAKER_04 22:47

For for on oh for who's gonna be playing with them? Not that I've seen actually. I don't think so.

SPEAKER_00 22:52

That's interesting because I think it's gonna start soon. We're in May now, so it's gonna start in May. So it's gonna go from May until September, October. Wow. Yeah, I'm gonna I'm gonna try and go. I'm gonna be there in two weeks in Ibifo. I'm definitely gonna go to Shinza. I really want to go to Blondish. Frankie Rizzardo. Frankie Rizzardo. I mean, all of these that I'm that I'm mentioning are at Pasha. Frankie Rizzardo on a Tuesday night, that looks like everyone's favorite night now. I don't know.

SPEAKER_04 23:26

I've never seen Frankie Rizzardo. I mean, actually, going back to our to our reel from the first thing, a lot of people were mentioning Frankie Rizzardo, yeah. He's killing it, man. Different sound though, obviously. It's not he's not an Afro House producer, but he is a cool cat, man. Shout out to Frankie.

SPEAKER_00 23:45

He's a cool cat, but also I think I think a lot more people are saying that Afro House is almost like energy level-wise, it's a bit here, right? Monotonous and and yeah, kind of samey, level-wise. But um Yeah, Frankie is, I guess, more tech house, right? How would you more tech house, got energy, but also a bit more he's got soulfulness in there. I mean, tracks like Shinjuku, is it Shinjuku that he just put out? Bro, insane track. Yeah. You know, and then he's got this other remix coming out that he's trying to clear insane productions, man. Um, yeah, he's one that's on the rise. But yeah, man, I'm looking forward to going. Definitely gonna do, as I said, Shimza Blondish, Frankie. That's all at Pasha. Check out DC 10. Never been to DC 10.

SPEAKER_04 24:45

Oh, you gotta go, man. Apparently, DC 10, it's all about the sound system. Like they have one of the best sound systems in the world, right?

SPEAKER_00 24:52

Nice. Yeah. Probably gonna do what else is the major league? I just want to check it out, just see what's going on. Chinois, right? Chinois, Francis, definitely I'm not sure when he's starting, but yeah, man, this the thing is like every day there's something going on, man.

SPEAKER_04 25:10

It's just yeah, I was gonna say you're running out of time, man. Like, how long are you there?

SPEAKER_00 25:14

I'm actually there for like five days, which is I think if you ask me, that's too long.

SPEAKER_04 25:18

Really? You think so? I mean, it's exhausting, man. Exhausting.

SPEAKER_00 25:21

That's exhausting. Like, if you're partying every day, three nights at most, then I'm like, okay, guys, I'm done, man.

SPEAKER_04 25:28

Um that's my limit too, man. It's also like for me, if I'm going and I'm going five nights, you best believe that the week before I'm fucking, you know, I'm in the sauna, I'm eating healthy, I'm going to the gym, uh, mentally and physically preparing for that kind of uh trauma.

SPEAKER_00 25:45

Mate, the thing is, if you're partying, say until I don't know, six, seven a.m. Yeah. Right? And I I don't need any help when I'm party, right? I'm just straight, straight party, some drinks, that's it. Like that's that's as far as I go. Next day, if I'm feeling fresh, yeah, sure. Gym, whatever. But then from one o'clock, you're on it, right? One, two o'clock, you're on it until and you're doing like what? That's like a 16-hour shift or party.

SPEAKER_04 26:17

Mate. Good luck to you, my friend. That's all I'm gonna say. I mean, it's worth it. Listen, if you're gonna do it, if you're gonna do it anywhere, Ibiza's the place to do it. Miami would be a close second for me.

SPEAKER_00 26:30

Um man, don't get me started. Too expensive though. If if Ibiza is expensive, for me, Miami is like double. Yeah, I don't know, man.

SPEAKER_04 26:41

Well, I think both places are on par these days, man. It's just money. Yeah. But worth it, man.

SPEAKER_00 26:48

Yeah. Yeah, going back to this kind of residencies, again, I think this is the peak. 2026 is like the peak in terms of those opportunities.

SPEAKER_01 27:05

But how do you think in 2027 what's that gonna look like, you think?

SPEAKER_04 27:13

I think it depends on the success of this summer, to be honest with you. I mean, if if if the newer residencies, Shimza, Major League, Francis, are doing really well. I mean, I think Coffee's there to stay probably until he retires, I think. I think he's just an he's an island legend now and he's gonna be there. But if if the Afro House residencies do well this summer, I think they will continue. Um because it is business at the end of the day, right? Um, and I think one season is not necessarily enough to determine the longevity or popularity of the decision these club owners and promoters have made. So I think we might see a lot of the same guys sticking around, providing it goes well. But then again, we could see a little bit more of a change.

SPEAKER_03 28:03

I'm predicting Salmon Ajna will have a residency next year in Ibiza.

SPEAKER_01 28:09

Yeah, I think Sam and Ajna are our next up for sure.

SPEAKER_00 28:15

Arotis had one last year. All I need. It was all I need, though, wasn't it? It was all I need. All I need, yeah.

SPEAKER_04 28:21

I mean, that one was good. I'm surprised he's not back. I wonder if they didn't want him or it just didn't make sense for for.

SPEAKER_00 28:27

Well, all I need now is is is in the club room. But that's that's not a Rotis, right? That's Andre Oliva. Yeah, yeah, yeah. That's right. Um I think Summonasna for sure, as you'd say. If not next year, the year after. Yeah, absolutely. I mean who else? Alex One could. Alex One, definitely, yeah. Alex One could in the future have one. But again, it's almost like you've got to be a chart-topping beatport, like artist, you know what I mean, for for weeks and weeks and weeks. Sam has done that with with body language. Francis is consistent. Just put him up there. And obviously, DJ, he's crazy. Coffee, he's just a legend. Major League, as we said earlier, has got that that proof of concept. But yeah, interesting.

SPEAKER_04 29:27

I don't know who else, man. I don't know. There's a lot of guys that I think will eventually be there. I mean, if they're on the if they stay on the same trajectory, they've got some years to put in. I think Luch eventually will be. He's still young, but he's on he's on the way up. But there's a lot of names that I would expect to have residencies that don't, bigger names. Another would be one. I think they could definitely hold it down. They're so big now. Um, even a kind of music. I know probably residencies are not really their thing, but I'm sure they've been offered, right?

SPEAKER_00 30:00

I mean, good question. Does it make more sense for them to have to be to keep the exclusivity? And the thing is, like if you think about it, they still probably play twice a month at different spots, if not once a week at different spots in Ibiza.

SPEAKER_01 30:22

Right?

SPEAKER_00 30:23

So does it make sense to get that bag at different spots rather than do a whole bundle, bundle deal. I don't know.

SPEAKER_04 30:35

I mean the thing is I would also expect, like, you know, some some guys have a residency where it's once a month for four months. You know, so I would have, I would have I was if you had asked me this like six months ago, I would have said, yeah, maybe a kind of music, but once a month, you know, at like The thing is they're gonna play at Pasha, they're gonna play a DC 10.

SPEAKER_00 30:55

Yeah, they will. They probably do high, I'm not sure, but uh They usually do closing with black coffee, right? Uh I've never seen them at Ushuaia. They probably still play six to ten times in Ibiza a year.

SPEAKER_04 31:10

So So do they really need a do they really need a residency? Not really, right?

SPEAKER_00 31:17

But also are there's three of them, does that add a different dynamic and a different, you know, concern for them? You know what I mean?

SPEAKER_04 31:28

It's not like it's I don't know if it's concern. I think it's more logistics, right? So if you I mean they're there are three guys, right? And they have obviously the kind of music schedule, but then they all have their own individual schedules, you know, touring. Um so I think it's probably really difficult most of the time for them to lock in a date. You know, they're probably planning a year in advance, I would, I would assume, just based on their popularity. And then, you know, oftentimes it's two of them, it's just two of them, not the three of them. So I think just logistically it might not have made sense. But I'm sure they had those conversations. There's no way they haven't.

SPEAKER_00 32:06

I mean, I would love to just even just get a glimpse into like negotiations because you know sometimes you only get two of them. And it makes sense. Probably it's more lucrative for them to just do two instead of three sometimes, or just do one.

SPEAKER_01 32:23

Yeah.

SPEAKER_00 32:23

Or they'll be like, all right, 800k. And they're like, no, only two of us. So it's probably the same conversation in Ibiza, right?

SPEAKER_04 32:33

Yeah, it's a that is a great question. I'd love, I'd love to know. And now which which events get like the big peace sign and which don't, you know? That's also something I want to find out. It's like that's like a question we're having in Toronto, is because it's only Adam Porton and me. Are we gonna get the peace sign? And I'm like, probably not, man. Yeah, I don't think so. Because it's not the crew, it's just the two, right? I don't know, man. Like, so which events get that, which don't? You know, how do you get the three versus two versus one? And I wonder if it's all shared, right? So if they do the two, like then does the third get a percentage of that fee or or not, right? Interesting business model.

SPEAKER_00 33:15

I mean, listen, Rampa started carrying music, right? So that's his brand. I mean, if it's if it's built like a business, I'm sure he's got he's like the CEO, I guess.

SPEAKER_04 33:28

I actually didn't know that. Okay. So probably then, yeah, if he's I don't know, because then it could all they could just have an agreement like three-way split no matter what, and then it keeps things simple and civil as a business throughout, like less, less room for greediness or you know, beef. It's business, these things happen, you know, money, money makes the world go around, right? So I don't know. I would I assume it's a three three-way split. I mean, that's how I would do it. It's like no matter what, three-way split at all times.

SPEAKER_00 34:01

Kind of related to this conversation is also, you know, how when they release music as a solo, they still include kind of music as a as a primary artist on the track. So do the other two artists, whoever they may be, also get get a cut, real? Like a percentage. Yeah, like be the one came out two weeks ago. That's Adam Poor, SG Lewis, but kind of music is often included on that. Does Envy Ramper get a percentage of that of those royalties?

SPEAKER_04 34:40

Or or is it a marketing play, right? So that's two sides of the conversation. So do they get a do they get a split on revenue or do they or is it just marketing every time they release a track, kind of music, and then it's just you know a brand play versus business, right?

SPEAKER_00 34:59

Yeah. Yeah, there's so many, again, the more people you have in an act, the more dynamics, variables, things you have to think about. But I think I think it looks like it doesn't make sense for them to have a residency in Ibiza.

SPEAKER_04 35:20

Interesting. I mean, talking talking about Ibiza, man, uh there's a question that I I thought about more most recently. And my question for you is this Are there any DJs in Ibiza or generally that you wouldn't let your girl go backstage with?

SPEAKER_00 35:37

Leslie's trying to get me in trouble today.

SPEAKER_04 35:39

Hey man, listen, I'm in Miami, it's all about trouble.

SPEAKER_00 35:42

Okay, are there any DJs that you wouldn't let your girl go backstage with? There's a lot. There's a lot of DJs, and and this is again one of those conversations that always goes viral, one of those conversations that it's funny. Yeah. I feel like there's there's obvious names. Gordo for me is definitely one just looking at just looking at his content and how he sells his brand. Absolutely. I've got to say Gordo. You go you go you go next.

SPEAKER_04 36:18

I think Marco Carolla is also another one. I mean, he's always pulling up to the event with like two, three girls.

SPEAKER_00 36:24

Marco, Marco also has to be on that list for me. I think I think I think love his music, pioneer, but I've got to say Rampa. Like if if I'm seeing Rampa, my girl's behind him looking good, and he's just looking at her. Yeah, yeah, yeah.

SPEAKER_04 36:42

It's just you know, when I see when I see videos of Rampa, sometimes I think he spends more time looking at the girls and people backstage than he does at the actual audience. So I think Rampa, Rampa's a good one. I'm gonna say, I might get in trouble for this one, but I'm gonna say Francis as well.

SPEAKER_00 36:59

Francis, Francis got the got the sauce. Yeah, listen. Imagine the DMs that they get before a big show. And listen, if you're single, do your thing, man. You're not hurting anyone. You know what I mean? You know, yeah, yeah. It's um it's part of the game. I think who girl? I gotta go, who girl? Who girls gonna be in there?

SPEAKER_04 37:27

Yeah, definitely who girl, man. I mean, he's also Miami lifestyle, you know, that kind of guy. Um gotta be in there.

SPEAKER_00 37:34

Um, I mean, just look at his marketing. Again, marketing. No one cares about him playing, it's all about bodies, the shapes around him. Exactly. That's what gets the that's what gets the likes, that's what makes his videos go viral.

SPEAKER_04 37:57

I think I think the la the last one for me that I can think of, and I I'm really not a supporter of this guy by by by any means, but DJ Levy as well. I mean, I feel like at the moment he's just causing trouble, man. He's definitely broken, he's definitely broken up some relationships. I put money on it for sure.

SPEAKER_00 38:15

Topless DJ Levy. Jesus, man. Yeah, I mean, the better question would be who is the DJ version of Usher and Chris Brown, right? That is the you wouldn't let your girl go to that event, especially backstage. One thing that's different in our space to I guess other concerts, I think, is people just DM you, right? They'd be like, Can I come backstage, guess it? And DJs like people behind them. Like it's like an intimate party backstage, right? So that's that's a different dynamic.

SPEAKER_04 38:52

No, that's true. I mean, look, it's uh it's part of it's part of the nightlife culture now. I mean, there's a lot of clubs that I know um directly, but then also some artists who run their shows a particular way. I won't say who, but having girls in the backstage is a requirement when booking them, but then also at those venues, they they do it on purpose, right? So it looks good on camera. You know, obviously it's good hospitality for the DJ as well, you know. Some fine chicas behind you, you know, while you're playing, couple shots, conversation, whatever. But you know, backstage is is just a part of the life we we live now.

SPEAKER_00 39:32

It should be a requirement, I think, man. It's just it feeds into the economy, it feeds into that that bottom line content. It all comes together, man. It all comes together. That's why who girls doing so well, that's why Gordo's doing so well. Yeah. Sex sales. Sex sales, and it always has. Sex sales, it always has. It's like guys, men book tickets to go to parties because they know girls are gonna be there, right? That's that's that's a huge angle.

SPEAKER_04 40:07

Yeah, that's just that's just nightlife economy generally. I mean, not only backstage, but yeah, like I think same with bottle service, right? It's all real estate, but then the game. The game is the game. All right, man, let's let's get into something uh a little bit more beefy here. I want to go back to the conversation about IMS. They released some statistics. Um, what did you see on that?

SPEAKER_00 40:32

So it looks like, yeah, the economy, overall economy, overall electronic music market, stronger than ever. 160 million euros. That's what we've reached in terms of revenue, overall revenue, which is an all-time high. Up from 150 in 2024. What else? Tech house still number one, number two house, a melodic house. After house so yeah, Afro House was a big, big riser, I guess, from 10th place to fourth. One one interesting thing, less events though this year or last year in 2025, less events than than previous years, which is a conversation worth having, I think, because there's less smaller events, but there are bigger parties.

SPEAKER_04 41:20

Yeah, that I mean, that's a good point. I think, you know, it's a whole conversation is has has partying changed, right? So, you know, there was a time where, you know, we just use the term loosely, we'd say clubbing. I'm going clubbing tonight, I'm going clubbing this weekend, and then you know, you decide where you want to go and you're just out and about, and you know, whatever, you're dancing, having a good time. But I think generally, and I think it is a lot to do with the rise of electronic music, is that we don't longer just go clubbing, we like, oh, I'm going to an event, right? So that whole approach to tonight life and and the cons how you consume music. Yeah, things have changed, right? So, you know, if you're going out, you're going to a club, you know, you're going to see a DJ. And I mean, that adds to the experience, it elevates it. I mean, no one cares about the local DJ anymore. That's a completely different conversation. But um, yeah, I also think it's probably due to that, right? People are just gonna go if there's a DJ that's in town, which is most likely the case, right?

SPEAKER_00 42:21

It's consumer behavior, it's just totally changed. People don't go to venues, they go to see people, they go for the experience. Like 10 years ago, I used to go to the same two or three spots every weekend. No one does that anymore, right? You don't say you go to I don't know, man. You don't say I'm going to this club again on Friday. Oh, are we meeting here? No, you just who's playing, what's happening this weekend, this event, that event, and naturally the smaller clubs, that revenue just dwindles and they close, right? That's what happens. They just have to go out of business.

SPEAKER_04 43:00

I mean, I think they're also forced. I mean, everyone is forced into the game of booking a DJ, right? Booking, and like that whole business thing has changed, right? Versus, I mean, a lot of clubs could sustain themselves. You know, they it would be the place to go Thursday nights, that's the spot. Friday nights, that's a spot, Saturday nights. But it's so saturated now. And I think what's selling more is the DJ they booked than than the club itself, you know, that that kind of ship is sale. But um it must be tough on a lot of those clubs, man. I mean, a lot of clubs have closed. I mean, I'm I would love to see a statistic just generally across the world. How many nightlife venues have closed, you know, over the last five years.

SPEAKER_00 43:41

That's a big figure. That's a big figure. But I mean I think this whole conversation about all time high profits and revenues is is interesting and cool and good, but it tells uh it doesn't tell the right story, right? Because We're saying there's fewer parties. Yeah. There's fewer smaller parties. And we've only increased the revenue by about ten million. Yeah, interesting. It's not a lot, relatively right. It's not a lot. I mean there's bigger parties, but the revenue is only increased by ten million. So it's just like it's growing, but marginally. It's not like it's it's beaming. You know what I mean?

SPEAKER_04 44:31

But I also think, I mean, on the revenue side of things, it's like I wonder if that figure that they mentioned there only includes like a ticket sales or like has I would I would be interested to see how bar has been impacted. Because you know, generally younger people don't drink as much, they don't smoke, which is great. Don't get me wrong, it's healthier. But on the business side, I'm sure you know that's yeah, suffering. Yeah. I mean drugs as well. Like people it's cheaper to do drugs than to drink. And I think that's a lot of the reason why people do drugs at these events is because it's it's also economical, right?

SPEAKER_00 45:05

Yeah, I mean, again, it's interesting. I think I was seeing yesterday people there was like a thread somewhere, and it looks like the underground parties are coming back and and there's there's a resurgence in in in the underground just because again, there's been a a peak and a and an all-time high in electronic music, and then now it's like there's a downturn or somewhat of a downturn happening. So people are looking for more underground experiences. Interesting. And and and that. So I think that's also a trend to look out for over the next couple of years of more smaller DJs, smaller brands, local experiences happening. Yeah. Which to me, I think that makes sense because you know, we talked about not overpaying for DJs, which which is something that a lot of events promoters are faced with. It's just like you reach out to a manager and you're like, okay, what's your fee? And they say eight grand when they can't even sell 80 tickets, right?

SPEAKER_04 46:16

Yeah, it doesn't make sense, right? I mean, I think that's great. I mean, the underground is the backbone kind of of electronic music, you know, just generally in its culture. So it's it's great to see that it's coming back for sure.

SPEAKER_00 46:29

That's where we are, man. Um listen, there's more conversations to have. Spotify, they they rolled out this verification badge on on artist pages. Have you seen that? It's like a small green verified artist badge um just to to verify that that it's a human and not AI.

SPEAKER_04 46:54

Interesting, man. Isn't it isn't it crazy like that's where we've got to now?

SPEAKER_00 46:59

That's where we are. I mean, there's also a new piece of news that I saw about the Oscars have confirmed that an award will never be given to an AI project or actor or anything like that. So it would only be used. Yeah, yeah, yeah. That's a statement, man.

SPEAKER_04 47:22

I mean, look, I I think it's necessary, right? The whole the whole AI thing is just it's it's getting a bit out of control on my side. I mean, I I use it every day in my personal life and also at work. And it's just it's just unbelievable how much it's taken over everything, right? And I mean, like I was, you know, if I use call Instagram reels now, I guarantee you 50% of the content that you're seeing at least is either AI generated or or the account is run by AI, right?

SPEAKER_00 47:53

Um it's nuts, man. It's good. I mean, it had to happen, and it's good that it's happening now. Cause over the past two, three months, we've seen AI music just completely go crazy, and a lot of people make money from it and and you know, both good and bad. But yes, I think Spotify had to had to do something. But I think this is just the beginning, man. There's gonna be a lot more than that. Yeah, I wonder what future iterations happening.

SPEAKER_04 48:23

Like, like, for example, right, will they hypothetically, you know. If there's an AI artist or an AI generated song, um, you know, will there be a financial penalty for it, right? So you get less royalties because it's AI generated, you know, versus a human artist gets more because you know that's what they're trying to promote. I wonder.

SPEAKER_00 48:46

It makes me think of like when the everyday investor was making money on crypto. Yeah. Right? It was just free-for-all. You could just 100% gains. It's not the same now, right?

SPEAKER_04 49:02

No, I mean that that ship has sailed, man. So I was having this conversation last night, actually. It's like, will there be one last opportunity? And it's a big question in our industry now. It's like, will there be one more opportunity where we all just get, you know, stupidly minted, right? Um, for those that don't know at home, we've said it before. I work in crypto as my day job. So I'm in Miami for um a huge conference called Consensus. Um, and it's it's amazing the shift on how things have changed. So Consensus a few years ago was all about, you know, you'd have a lot of Bitcoin bros and a lot of people that, you know, were getting you know stupid rich off meme coins and you know, stuff like that. And that would be the general audience that was attending. But now it's all institutional. So JP Morgan is here and Grayscale and you know, these kinds of companies, and it's it's a big shift on how things have changed, right? So I look, I don't think it's gonna happen again. I think crypto is stabilized. You're not really gonna see, you know, maybe there might be one if we're lucky, but I doubt it, man.

SPEAKER_00 50:11

I doubt it. It's unpredictable, bro. It's unpredictable. Yeah. What's kind of AI's influence in the crypto space now? Like are there any new technologies, any new It's everywhere.

SPEAKER_04 50:26

Look, I don't think AI has really gotten into crypto yet. There are AI tokens that they've been around for a while, though. Like these AIs created a token and a few of them went, you know, super viral and and stuff like that. But the conversation in crypto of AI is more about how it's been used to like in a work environment, right? So, you know, you can vibe code. The thing is, like the world has changed generally in business, right? The days of like vibe coding an app and then selling it to like a big player and doing all of that stuff is is over because you know, same with music, right? So you can you can vibe code and you can you can uh you know create a song and it'll get signed and and those kinds of things, not as much anymore because people are catching on, right? So if they know your song is AI, they're not gonna sign it. The same in business, right? So what's stopping you? So what's stopping you from just doing it yourself, right? So if you come to me and you say, hey, I have a song or an app and it's fucking amazing, great idea, great song. I can just go replicate it. If you give me like a day or two, I can just vibe code it and do it myself, right? Same with the song. I could take your song and be like, hey, make me one almost identical, and then I put the song out myself. Right. So AI is really changing the startup world, it's changing the music world.

SPEAKER_00 51:51

Um and going back to I think what you're paying for is not you're not paying for the app though. If you were to buy it, you're paying for the customers and the data, right?

SPEAKER_04 52:01

Because then providing they have it, yeah. I mean, we're talking about early early stage investment kind of thing here.

SPEAKER_00 52:08

Providing they have it because it's just gonna be be laborious for you to build that database and and that client base all over again.

SPEAKER_04 52:17

Yeah, uh I mean that that's a different conversation, but yeah, absolutely. So AI is changing everything across business, you know, generally, but it's great to see like an institution like Spotify getting involved, um, you know, protecting. I think that verified badge is gonna be really important. And then I think we're gonna see more of that going forward. Social media is probably up next. Um, so I've seen like some accounts on Instagram where in the bio it says run by AI, which is interesting, right?

SPEAKER_03 52:47

Account run by AI. Um not a real person, yeah. Jesus.

SPEAKER_00 52:55

Yeah. So things are changing. Things are changing. Guys, if you if you need financial advice, Wesley's your guy. No, don't. Please don't. Just joking, just joking, just joking. Um episode 18. No, 18 or 19. Oh, we do this every time. I think I think we're 18. I think this is 18. Another great conversation. Guys, oh, I didn't remind you at the beginning of the podcast. Please like, leave a comment, leave a rating on Spotify. Head to clubrecord.com to buy our merch.

unknown 53:34

Yep.

SPEAKER_00 53:35

Clubrecord.com slash shop. You can get our merch there, you can get these hats, you can get some t-shirts, get your get your swag up. And do people still say swag? No, man, don't say now now we're not selling anything. Swag, swag, swag, swag's now there. Okay, okay. Never mind. Um, but listen, hope you enjoy this podcast. We'll be back next week, Tuesday. Wesley, anything else? Any any any parting words?

SPEAKER_04 54:02

No, we'll see you next week, guys. Stay safe, be healthy.

SPEAKER_00 54:07

Peace.