EP. 23: WHAT IS GHETTO HOUSE?! IS IT HARD TO DO EVENTS IN DEVELOPING COUNTRIES?

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Transcript

SPEAKER_00 0:04

Testing, testing, testing, testing. One, two, one, two. Everyone, it's the DJ. We're back. Episode 23. My name is Manu. Wesley, what's good? What's good? What are you saying for this week? What are you saying?

SPEAKER_01 0:18

What's good, man? Bro, I'm I'm tired, man. It's been a busy weekend. It's Monday. We're at home. But we're feeling alright, man. How about you?

SPEAKER_00 0:30

You should be sounding a lot more excited, energetic. Come on, man. Where's the vibes? Where's the vibe? Where's the World Cup fever?

SPEAKER_01 0:38

Bro, but that's the thing, right? So the because it's sunny and World Cup is going on right now, like every day is just like there's something on, bro. It's like there's a game on the club. Patios, pints, bro. I was driving home the other night. And like I got into this street that was just filled with fans, bro. And they were like banging my car. They were like shaking the car, bro. Like yeah, yeah, yeah. These I don't know where they were from, bro, but it was bad.

SPEAKER_00 1:07

You couldn't tell the flag. You couldn't tell the flag that was on the shirt.

SPEAKER_01 1:12

No, man. But it was like random fans, like different countries. Because it's like the street with like a bunch of bars and stuff. So obviously, like some team had just played. I I don't remember which night it was exactly, but the city is electric, life is good. What night was it? I think it was Saturday night, yeah. Saturday.

SPEAKER_00 1:33

Saturday night. Brazil, no, it's a no no no no no. So who played in Toronto? Who's playing Toronto today then?

SPEAKER_01 1:39

He's playing in Toronto today. In Toronto today, we had we had Canada versus Bosnia. That was last week on Friday, I think. That was that was a draw, right? That was a draw, yeah. So but I mean, like, no one really expects Canada to win, at least we didn't lose. So, bro, the city was on fire, like tens of thousands of fans all over the place. And then the next game is on Wednesday in a couple days. That's Ghana, Panama.

SPEAKER_00 2:10

Ghana, Panama. Nice. Yeah, I think I think so far the World Cup has been has been okay. Lots of viral moments like on social media has been funny to to see some stuff on there, but in terms of the actual games, Brazil, you know, not not too not too impressive. I think yeah, drawing against Morocco wasn't great. What other good games? I mean Netherlands, Japan yesterday was cool. What else?

SPEAKER_01 2:37

Yeah, that was a good game. I mean, the Germany Curaçao game 7-1. That's probably a big one.

SPEAKER_00 2:42

Yeah, of course, of course, 7-1. Tunisia just fired their coach after one game. Just like that. Yeah, they just fired their coach. Who did they lose to? They lost to Sweden, I think. I think it was like 5-1 to Sweden. Oh my god. And they fired their coach. Which is which is, you know, it's the World Cup, man. But we've got six more weeks of this. I'm sure you're gonna hear a lot more World Cup uh updates and and views from us on Everyone who's a DJ. Uh, yeah, you got the World Cup to keep it on the sports uh sports topic, New York. You know, I'm a big basketball fan, not a Knicks fan, but New York, bro. I know you're not too far away from New York, but what's been going on in New York has been insane, man. What do you think?

SPEAKER_01 3:28

Bro, I don't like I don't I didn't expect New Yorkers to behave that badly after winning after winning the what do you call it, championship, NBA finals, whatever? NBA finals. Bro, it's mad. Like I've I've been seeing videos of like Spurs fans getting uh beat up attacked, attacked, beat up, take your shirt off.

SPEAKER_00 3:49

That was that was the worst thing I've I've probably seen in terms of I mean listen, fandom and and and the way the fan culture in America is so different to Europe. Like seeing fights in Europe, obviously we don't justify it, but it's a bit more common than in America. When you see it in America and how you know they were going after that that Spurs fan and ripping his shirt off, taking it off, punching him in the face. It was like, yo, that was crazy. But again.

SPEAKER_01 4:19

Bro, it reminded me of like, you know, the hooligan days in the UK when it used to be bad. But bro, like, and then they destroyed the city, man, like, you know, school buses and fires and hey dog, I don't know, man. I mean, good for them. They haven't won it in a long time, but yo, relax, bro. Like, it's not that serious.

SPEAKER_00 4:41

The city's back though. The city's back. I'm I'm I'm uh speaking with uh a few people about New York, and after COVID, they were saying it kind of died, but now it's fully back and it's fun again, of course, super expensive, but you know, they've got Mamdani as the mayor, he's brought in different type of energy in that city and attention. The World Cup is going on, the Knicks are winning. Passion New York is open again, Afro House, Melodic House, dance music is back. Like there's a lot happening in New York. Uh, I saw that Rampa did a show opening uh at Passion New York, the new venue. Francis also did a show on the same night over the weekend. So it's yeah, man, New York, New York is up.

SPEAKER_01 5:26

But you know what it is, man. I was talking to somebody about it recently. So, like during COVID and just after COVID, everybody like there was this movement of people that were moving to like Florida and like other places, lower taxes, all that kind of stuff. But what's happened is everyone's now moving back because there's more job opportunities. Obviously, the vibe, you know, New York is like it's getting its charm back, which is really good to see, man.

SPEAKER_00 5:52

I love New York. I mean, I've I've I was there in 2016. I spent around what two weeks. I could easily see myself living there. It's one of those where you you get on the flight back to London and you're really sad because you're you could really see yourself living there and and and just just building a life.

SPEAKER_02 6:09

But yeah.

SPEAKER_00 6:10

Yeah, with everything that's going on there now, it's super cool. I think with Passion New York to speak about that venue and that relaunch, that's gonna do extremely well. I think anytime we see DJs in our space do the events there, always looks great. It's it's you've it's got that block party, open air vibe, the crowd looks cool, they're there for the music, they're not there to kind of be seen and act cool. Everyone's there to dance. I think when it comes to dance culture as well, New York has got good people and a good good uh good audience, which yeah, hopefully one day we get to do something with Club Record. Yeah, I think it's cool.

SPEAKER_01 6:51

But did did you ever did you ever get a chance to go to Brooklyn Mirage before it became Pasha?

SPEAKER_00 6:57

You were there, right?

SPEAKER_01 6:58

Yeah, I've done uh I've done a few shows there. I did kind of music, which was great, and then I did Afterlife, not my thing, but good experience. Kind of music was good? Yeah, this was like when it was peak peak kind of music. What year? That was 2023, I think.

SPEAKER_00 7:15

So then would you say peak of kind of music was 23?

SPEAKER_01 7:19

Or the I guess just starting the just starting their fandom, I guess. I don't know.

SPEAKER_00 7:24

Yeah, I feel like I feel like 23 was still like cool underground. You know, and like an artist is still underground, but they're almost mainstream, and yeah. As a as a fan, you feel like you're the only one that knows them, but really you're not. No, you're not, bro. Just before just before they kind of reached that that peak level, I think. Yeah, 2024, then they just quit crazy.

SPEAKER_01 7:52

That's when they started their like Afrohouse, I guess, identity or what the world gave them that identity. But it was cool, man. Like Desiree opened, you know, then they played, they played for seven hours, bro. Like from like 11 until like 6 a.m. Then they called it. But it's cool, man, because what they do is they they're not all three there for the whole time. Like they go and come, they take breaks. Most of the time it's on me, DJ.

SPEAKER_00 8:18

Get a slice of pizza.

SPEAKER_01 8:19

Yeah, exactly, man. Chat some babes, you know what I mean? Shit out, make out. Yeah, yeah, exactly, bro. But nah, cool venue. I mean, it's glad to it's it's great to see it open again. I mean, it's a New York institution. Shout out to Pasha for for taking over and and you know getting it past all the compliance and all that stuff, because bro, it was a big mess.

SPEAKER_00 8:40

How do you feel about the the lineup that Rampa picked? What what was the lineup? What was the full lineup? I think he had Prosper there.

SPEAKER_01 8:50

Prosper. So it was Rampa. Rampa B2B, Prosper, I guess, was the surprise. That uh Raekwan. Do you know that guy from Legend, Legend? Ghost Face Killer.

SPEAKER_00 9:08

No way.

SPEAKER_01 9:09

Yeah, Ghost Face Killer. Goodness.

SPEAKER_00 9:12

Okay.

SPEAKER_03 9:13

Gia Gia Kitty Kitty Cash.

SPEAKER_01 9:20

And then Kilopatra Jones, Tony Todd.

SPEAKER_00 9:24

I think I'm I'm putting my visionary hat on at the moment. I was on TikTok the other day, right? I'm scrolling through TikTok.

SPEAKER_02 9:35

Yeah.

SPEAKER_00 9:36

And I'm seeing this page called Ghetto House. Ghetto House. Ghetto House. So it's like this sound that is almost like hip-hop. Hip-hop but house. But I'm gonna add to that by saying it also had like a bit of a techno, up tempo consistency to the groove. Right. Quite hard rap house, not any Afro House sound in it. But yeah, there's like this underground movement on TikTok, specifically on this page that I saw called Ghetto House and how it's coming back. And as you read the the lineup that that Rampa put together, I'm like, you got Raekwon, Ghostface Killer, yeah, Ramper, Prosper, and I'm like, is that a new wave that that is untapped? Ghetto house. Maybe we should get on it, bro.

SPEAKER_01 10:35

Interesting, interesting. I mean, I'd like to see that wave. I like that sound, I like that style. I mean, the whole indie dance thing, like, you know, just talking in circles with people here, like, I feel like people are already tired of Indie House because it was just a replacement for Afro House, and they don't like that things have just been like shuffled, you know what I mean?

SPEAKER_00 10:59

Sure, sure, sure. But I think it just makes sense to me. It just makes sense with with Travis Scott always being behind the DJ booth now, with Skepta now being a DJ, with all these hip-hop figures now in the DJ space, it's almost like happening. Right? It's it's it's happening, and I think I feel like that's a huge audience, mate. If you can really crack a sound that is I hate the word get a house. I think we should come up with a different, you know, different moniker for it. Because I think I think just having that that name is just gonna close doors.

SPEAKER_01 11:44

Yeah, negative connotation, I guess.

SPEAKER_00 11:46

It's gonna close doors. It's gonna close doors. So I think get a house is bad. Let's call it something else. But at the same time, get a house is quite controversial and grabs the attention, so I can get why it might work. But I just hate it. Like imagine just you know having people from any ethnic background saying get a house, and you know, you're gonna it something's gonna happen. It's gonna create some fights and and some uh some tension. But it's interesting, man. That lineup that he put together with rappers and you got house music. It's different, man. Different sounds. I don't know, man.

SPEAKER_01 12:23

Nah, I think it's cool, bro. I think I think as well, like just talking about hip-hop, like, you know, it needed a new medium to to express itself. Like we've talked about this on the podcast before, that rap has kind of died, and you know, that's kind of like a common uh conversation people are having these days. So I think to see hip-hop kind of go into like the house music scene. I mean it's the biggest, it's the biggest scene in the world right now, music-wise. So I think it was only a matter of time, but hey, shout out to Rampa, man. He's always doing something different.

SPEAKER_00 12:57

I think we should explore. I think we should explore, just just I don't know, man. Let's let's chat to ape drums. I feel like someone like ape drums, someone like uh who else in our scene has dipped their toe in some some rap hip-hop stuff that could come up with with a cool sound, cool new sound. Because I feel like these days to stand out you've got to like create a your own genre because there's there's so much of the same. People are just copying each other. There's so many genres. Why not have another one that makes you special and makes you stand out? I think I think that's literally what you have to do these days to to make your make your mark. I feel like with Connor music, it happened, maybe Black Coffee before.

SPEAKER_02 13:43

Yeah.

SPEAKER_00 13:45

I feel like now you got the Sam, the Ashnas, the Juno's, those guys, yeah, you gotta just like make make your own thing now.

SPEAKER_01 13:54

I agree, man. I think I think Ape Drums is definitely a good candidate. I don't think anyone in the Afro-Afro House like arena would do it, but I could see like maybe Francis eventually, just because he's got that New York background. I think Francis' sound is shifting as well, by the way. You know, he's gone he's going away from that like festival afro house kind of sound into the more Ibiza Ibiza mode.

SPEAKER_00 14:23

I would I wouldn't count Show Me Love too much into his decision making when it comes to sound. I I would say Show Me Love is more it's the opportunity of remaking a track like that. You have to do it, you have to take it. Yeah, he also made a an Afrotech version of it, which sometimes I play in my sets. Yeah, he had two versions of it, and I think he asked he asked his followers to pick one and they picked the disco one. But I've got I've got an yeah, I've got an Afrotech version of it. So he had two versions, he had the Afrotech and the Disco one. The disco one got released in the end, but yeah, but it's uh when you forget the opportunity of releasing uh a Robin S remix. Yeah, you gotta you gotta do it.

SPEAKER_01 15:08

But I think it's uh it's just also seeing clips, especially. I mean, when he was playing in Ibiza, there's a bit more, you have to play a bit more of that kind of like I call it Defected House, because that's just how I kind of label it, but you know that that kind of sound. What was he playing? What tracks was he playing? I'll send you some clips, man. I don't know, like I it's not my it's not my world, so I don't know the name of the club.

SPEAKER_00 15:28

Everyone else playing Talk To You. Yeah. Everybody's playing Talk to You, which I get. Yeah, you gotta do it. Crowd Pleaser, right? Everyone's playing Talk to You. What other tracks is everyone playing right now? I mean, a lot of another, a lot of morning coffee, yep, uh a lot of Brunello, people are playing a lot of that, Adam 10, of course. That's where we are, and of course Frankie Rizzardo.

SPEAKER_02 15:55

Yeah, Frankie Rizzardo.

SPEAKER_00 15:57

We're not talking strictly Afrohouse, we're talking like what other genres are people weathing into their sets. Stasi, obviously Prosper, that's that's that's been a huge addition into people's sets, especially people that used to strictly play Afrohouse, now they're playing, you know, you got the Prosper in there, the another, you got the the Frankis, etc.

SPEAKER_02 16:19

Yeah.

SPEAKER_00 16:20

You need it though, you need it, man. You gotta you gotta be versatile in your sets now.

SPEAKER_01 16:26

Absolutely, man. Yeah, I think I I mean going back to New York, I'm just taking a look at what Pasha is doing. So last year, Black Coffee was supposed to have his residency once a month for the whole summertime. So that's act that's actually happening this year at Pasha, and like that's gonna be iconic, man. Pasha Spain? Ibiza or Pasha, New York. He's there once a month. Once a month, yeah. Maybe even more, more often, bro. So I'm seeing, yeah, he's playing June 21st, then July 5th, and then September 6th, and then October 17th. Yeah, for four, four nights.

SPEAKER_00 17:09

So he's doing that. He's doing three universe, of course. He's got the weekly.

SPEAKER_02 17:14

Yeah.

SPEAKER_00 17:15

Busy man, busy summer. Like we we need some music. I know we talked about in previous podcasts.

SPEAKER_02 17:21

Yeah.

SPEAKER_00 17:23

I need I need a I need to see what he's working with now. What is the black coffee sound? Black coffee original sound in 2026, 2027. I feel like by the time he releases something, unless it's a surprise, just he just drops something randomly.

SPEAKER_02 17:41

Yeah.

SPEAKER_00 17:43

What do you think? Because I think right now all I can think about is the mirror remix that has got his name on it, but of course it's Mira.

unknown 17:52

Yeah.

SPEAKER_00 17:52

Trippy Yeah, lacist one that I can think of. I don't know, man.

SPEAKER_01 17:58

Honestly, I have no idea. Like, there hasn't been any leaks or clips or rumors, nothing, bro. I'm I mean, I'm sure he's working on something just based on that interview he had with David Getta, but I don't we just haven't seen anything, bro. It's locked up. I don't know.

SPEAKER_00 18:15

I think it's gonna be. Let's not use the word commercial. I think it's gonna be quite an inclusive sound.

SPEAKER_02 18:26

Yeah.

SPEAKER_00 18:28

Especially if it does an album, yeah, we're gonna get a bit of everything. But those standout tracks, those singles, I think it's gonna be quite inclusive. It's gonna be techy, but very radio friendly. I feel like.

SPEAKER_01 18:46

I feel like it's gonna be, you know, like for like not the latest Drake drop, but I think like Drake's album, there was like a song for everybody in every album. You know, you had like the rap, then you had the dance, then you had the sing along, you had the TikTok. I think coffee's I think coffee is like capable of pulling something like that, but I don't think it's gonna be this year. Hopefully sometime next year. But yeah, man. But speaking of that that Mira track, do you think it's gonna get released, Superman? Everybody has it now.

SPEAKER_00 19:19

I mean, you've got the most random DJs that are playing it.

SPEAKER_01 19:22

Bro, it's on it's on SoundCloud.

SPEAKER_00 19:24

You can go just go.

SPEAKER_01 19:27

It's on SoundCloud now? It's on SoundCloud, yeah.

SPEAKER_00 19:29

Everybody has that remix, of course. Great remix. Mira is brilliant, one of the best producers of our time. Like, yeah. She's up there. It's gotta get released.

SPEAKER_01 19:43

It's gotta get released. I think they should just drop it, bro. Like it when the track becomes so saturated like it is to this point, I think you just put it out there, man.

SPEAKER_00 19:52

It's gotta get released. The way she's redone that remix. She's different, man. She's different. Like, yeah, in terms of like producers that focus on journey, who would you put up there with Mira? Like brilliant journey creators and just know how to build.

SPEAKER_01 20:11

Ooh, good question. I I'd say Jimmy Jules for sure. I mean, Annie 100%, great producer.

SPEAKER_03 20:21

Who else, man? Yeah, Innervisions. Innervisions.

SPEAKER_01 20:30

I think Junior SA, different different style, but he has that.

SPEAKER_00 20:35

You love Junior SA, bro.

SPEAKER_01 20:37

Dude, I'm I'm on it, man. These days, bro, you should see my playlist.

SPEAKER_00 20:41

Like it's all you love Junior SA. Let me check. Who's very good? Pierre Johnson, I'll I'll give him I'll have to mention Pierre Johnson. I feel like in terms of arrangement and journey and and building a track, we have to mention Pierre. Who else? I'm just pulling up my playlist here.

SPEAKER_01 21:01

That is a really good one. Luch, yes, not quite there yet, but he's he's up there.

SPEAKER_00 21:06

Yeah, vision. I think I like vision a lot. Yeah. Vision does a great job. To be in this conversation, yeah. It's almost like I call it like pleasant surprises in an arrangement where it's like you don't expect it, but when it comes, you know, just cream cream your pants, you know what I mean?

SPEAKER_01 21:27

Like that, bro. I don't know, I don't know what it takes to get to that level of because like when I'm working on a track now, like I'm trying, and I I'll I try to think about it from that perspective as like, how do I, you know, instead of just taking a typical arrangement, you know, drop, break, drop, outro, whatever. It's like, how do you how do you compose that kind of like but this is what I'm saying?

SPEAKER_00 21:51

Like, have you ever seen that reel of man? What's what's his name? Kenny Dope. Right. There's a there's a video in the on the internet of Kenny Dope and he's talking about he's very frustrated with with the arrangement style of today's producers, right? He's got mini break whatever, middle section, big break, ultra, right? So you got out you got intro, mini break, section, big break, ultra, right? Right. And he's just saying like everybody makes music like this now. It's all formulated. It's just so one way of of doing it. 10, 15, 20 years ago was unpredictable. It was more of a journey. It was more like personal and different and creative. So this is also I guess a a ripple effect of the accessibility of music production, right? People a lot of people that learn how to make music go on YouTube. And it's almost like the easy way of of making music like this copy and paste culture without formulating a track. But if you really spend time in a studio you're patient and figure out what makes you you then you're more likely to find that creative different side of more special side of making music.

SPEAKER_01 23:26

Yeah it's like I feel like before you were kind of forced to figure it out more on your own, you know, because you didn't have the tools available you know you couldn't just go on YouTube or TikTok or anything like that or you know AI. You had to just feel it and groove. So it was very personal. But now it's like yeah I could I mean the way I started learning was like yeah there's a there's a video the producer school I just try to copy what they're doing at least follow along follow along and then you know you take that template and then okay no I'm gonna use this sample I'm gonna try this different sound different different pitch whatever you're whatever you're doing with uh with your track there but it's yeah things have changed man but there's very few that could still do it and I feel like it's the older cats I don't know if anybody really young is capable just yet we'll see man time will tell yeah Mira. We said it yeah Mira it's difficult man it's difficult I mean I'm just listening I just listened this morning to the new skid or gentle dust Banchapa tiki tiki Selima track goddamn that's a track that's one track I'm really excited about that one that track is I heard it and I and I I texted our gentle dust uh manager I was like when is it coming out because I was hoping that you know we could we could pitch for club and he gave me a date and I was like man but it's Oskito man Osquito is the is the first name on the track yeah he's uh but he's an OG bro that's what I'm saying man I feel like it takes it takes like years of understanding music to to be able to get to that and then yeah so I mean Bon's a young guy Argento has been in the game for a while but Argento's tough Argento's tough of course he released Bad Boy with us no so on Saturday I'm just chilling watching YouTube and Oskito calls me right and he's and I'm like bro tiki tiki when is it coming out and he tells me it's in July and then obviously we're trying to figure out if I can support with a with a video yeah but he was saying he was sending it around and then Ban Shopper jumped on it and just added a bit uh you know of his sauce but you can feel it man you can feel I mean I was listening today and I was like man this fucking track is crazy yeah that's uh that's a track that you really want to play and you yeah it's one of those it's one of those it's yeah it's interesting because I feel like maybe the last time that I that I heard a an Afrotech emotional track like that I couldn't tell you when man it's been a while yeah it's been a while I mean I was like you know building a playlist for the shoot I did over the weekend so I'm starting a new series on Afrohouse feed we're gonna be recording sets for the YouTube channel you know it's been a goal of mine to put out YouTube content for a while I just didn't really know what to do so I partnered with uh Afrotech DJ here his name is the wolf great DJ man great DJ and the goal was like to make it really like South Southern African sound. So we've got three step uh Afrotech gum you know in that world high energy a lot of percussion but you know I was scrolling through like I was like what songs do I play what songs do I play and a lot of the stuff I wanted to play was quite old so from a year ago two years ago but not as much recent uh not as much recent stuff right no I I think guys that haven't changed Argento Bun Udora Newcat just like keeping keeping it in that style but I struggle brother I really struggle I really struggle to like come up with names of like consistent releases right you want people that are consistently releasing every six to eight weeks or so that are putting that sound out like it's it's not easy bro it's not easy yeah anyway man I wanna I wanna switch gears a little bit onto the next topic of conversation did you see what happened to Gordo in Chile an hour before the show was supposed to to start I think they removed uh the permissions or whatever regulations and yeah the show was canceled a show that he'd been working on for a year obviously a lot of hard work preparation investment etc etc and now that it was cancelled you know he had to apologize to all the fans and everyone that was getting ready getting ready to to go to the show but I guess the main point that he raised was about frustrations with high production shows at in developing countries which it seems to be a recurring issue.

SPEAKER_00 28:30

One episode that I remember was in India when Sir Coloco had to pull their event maybe a few months ago uh three to six months ago they had to pull their event because they felt like preparations weren't up to up to standard and they couldn't provide that experience that they usually provide to to their audience. Yeah but I think there's also hope and and there are brands that are doing well if you look at Shimza, Kunye, best of both worlds there are people that are doing well and yeah and it's not all negative and and bad stories right but how do you feel about the road to consistent successful high production events in developing countries I mean I think I think a lot of it has to do with you know the guys that are putting on successful events.

SPEAKER_01 29:20

I mean another one that comes to mind is the whole Gondwana group in in Kenya Fuzak but they they're battle tested right so they've been doing it for a number of years they know they know the landscape they know the systems there's an element of corruption in a lot of places not necessarily Chile but or Kenya but there isn't you have to grease some elbows make some dash here and there to get the job done. So extra budget extra exactly it's just OPEX right so I think you know the road to success in a lot of developing countries is is a long one right it's you have to be promoters that are on the ground that have been doing it for years and years and years. There's all kinds of unforeseen issues that can come up in these kinds of places too electricity goes out or some guy felt he was cheated and so on and so on. Right. That kind of thing happens all the time. So it's just I I feel for Gordo I feel like I we don't know the full story of what happened who was actually working on it who pulled the plug what was the actual cause how far in advance could this have been prevented was it an ongoing conversation I don't know right but it's just a different landscape where you have these challenges where there's not like it's not black and white here's a regulation here's not going back to the whole Pasha Brook the Mirage thing it was like yeah you guys failed your compliance your safety checks are failed and like that's it. Right? There's no like oh let me just let me sort you out let me lay things like that.

SPEAKER_00 30:51

Yeah yeah I mean you you brought up a great point and mentioned a big brand and this is why I feel like big brands are taking over and big brands provide less risk. No matter which country you do it at of course a big brand is gonna do their due diligence and and make sure that things are in place that an event can be successful and happen. But it seems as if now small brands last for like a year maybe less than that.

SPEAKER_01 31:27

Yeah and they go I've seen so many new parties I've seen so many uh new concepts event wise launch do a big splash announcement do a big party and then after a year after a few events it's done but bigger brands big brands get bigger as time goes on and those big brands going back to the developing developing countries angle they can provide that that less risk of course at a at a higher cost but yeah I'm sure when kind of music goes to South America and and South Africa there's a big local brand that is taking care of everything yeah 100% I mean it's not that in these countries they're less capable like that's not the conversation we're having but going back to your your point about parties coming and going man I think like starting an events company is really difficult, right? Because the commercials are really tough.

SPEAKER_00 32:36

I mean first of all if you're starting out you want to put on a big production and you want to have a good name that's already like a baseline amount that is coming out of your pocket right yeah where you're getting the money from unless you're getting an investment where you have to build trust like there's so much trust that you have to build to launch an event and ask for money like it's it's it's yeah so many variables there.

SPEAKER_01 33:02

Yeah and then you have to you know then you're new like to be able to sell tickets to recoup that cost and then it's it's really difficult, right? So in in developing countries like you know the medium of of promotion is also different, right? In North America, Instagram, whatever, whatever but you know if you're in like Nigeria and Ghana, you know like there's not as much smartphone penetration in that market and then you need to get the average Ghanaian to come to your show pays 15 CDs or 5,000 naira like how do you get how do you reach those guys right like the mark the marketing is still very traditional billboards whatever whatever there's this event there's that have you been have you been to a show in uh like a big production show in in a developing country good question. Not not really no but I mean I'm in conversation with guys who put on those types of productions all the time right so South Africa never stay on it's on my list man like for me number one is a kunye I have to do a kunye before you know I don't think it I don't see it dying down anytime soon but if it does like that's bucket list item 100%.

SPEAKER_00 34:17

Should we question random question we should ask for a club wreckage stage at Cunye I think I think the I think we should the the we've laid laid down the groundwork yeah we can do it we should do it we should do it yeah like the dark dark experience he does it at Cunye I think stay true sounds they've done it like a few years ago as well kid funk he did his thing there we should do it I don't I don't care if it's small let's let's let's enter let's enter that market but no okay going back to our own personal experiences at in developing countries yeah at big shows in developing countries so I I played in Lagos Nigeria maybe three to five thousand people I would say wow that show was right what worked in that show again I wouldn't say it was like the biggest show but production I would say was reasonable size for sure again for that amount of people you've got to have a good infrastructure but one thing I've noticed in all these shows is usually that the people behind them have a lot of experience and they've been doing it for 10 to 10 plus years sometimes even 20 right and they started very very early it's not just I started two years ago and now I'm throwing a show in front of you know four five thousand people. No these people have experience but also they've had experience in developed countries usually yeah and they take that to where they are now so I think experience is key I think trying different things is key knowing who your key kind of local vendors and local contacts are it's super super important. Yeah but if I look at someone like Shimza again how old is Shimza almost 40 Kunye Kunier Kunye started in COVID right I think so yeah yeah I feel like Cunier started in COVID of course limited I know I know South Africa was a lot more open with with COVID and and laws weren't as strict but it wasn't the crowd that it had now right so there is that progress and that the growth of starting small and then going big yeah so it sounds like we'd grow there was a lack of experience right a lack of having that information and knowing yeah yeah having that security I guess.

SPEAKER_01 37:09

But I think I think it's hard right it's also like you know all the all the kind of promoters we've spoken about in SA, Kenya, Nigeria like, you know they are based there and they're working on it and you know every year they grow a bit more a bit more a bit more but I think like for Gordo for his Taraka series he's like you know his job is to find what he his team think are the best promoters in that country and then trusting them that you know they'll put on you know all the production and everything logistics up to his standard right I mean I'm sure he sends his team out there like it's a massive massive show but that that's kind of how it works right is you're sourcing the best of the best and just hoping that it works out based on reputation and I guess their track record as well right so it's almost like uh it makes me think yeah but for me it also makes me think of like things like this happen when the person throwing the party isn't from that country.

SPEAKER_00 38:11

Mm-hmm that's that's I feel like this is where usually that happens. It's almost like you know you're trying to build a house back home in Africa and you're not there and it yeah things don't happen because you're not there and you're getting cheated right and and things aren't happening as you as you think or as fast as you think. It's almost like similar situation I feel with this. I mean again it's it's a big investment like just ensuring that you got people there that you trust it's a lot of time and effort. He said he'd been working on it for a year so I'm sure he did all of that. Yeah but for that to happen an hour before doors open yeah someone I feel like someone someone got got a bit too smart there and yeah some some shit happened bro for sure.

SPEAKER_01 39:07

Yeah it's the t it's the timing of it man otherwise I think the writing would have been on the wall earlier right you know like oh we're we're not gonna get you know whatever is needed in time like you'd know at least the day before. But you know what man there's a lot like there's a lot of developing countries that do really good production right like I don't know if you would I mean Mexico is like a prime example for me. I think they're one of the best in the world at putting on shows in different cities man in in Cabo, Cancun, Tulum, Mexico City as well those guys got it locked in.

SPEAKER_00 39:39

Obviously Southern Africa they're doing their thing but I think I think there's a difference though like Mexico it's like tourist places right tourist places aren't really developing countries.

SPEAKER_01 39:52

I guess yeah I guess you know I think when you mention Nairobi Gondwana yes big event is a high production to the level of the best of both worlds or uh uh zamna zamna no different but extremely well done extremely well done I think yes there's a difference between Toulouse Cabo Punta del Este having events there or Cartagena then you know Santiago Chile right it's different yeah I mean that that's a good point it's different it's different but but I don't know man let's see let's see I think uh I'm gonna send dark a text about potentially having a club record stage or something man you gotta do something we gotta do something you gotta do something guys if you're listening at home let us know in the comments right now where should club record go we've talked about South Africa where do you where do you want to see club record go?

SPEAKER_00 41:03

Let us know man let us know let us know all right I think let's wrap wrap it up there let's wrap it up there episode 23 everyone is a DJ we touched on on a few things today of course ending ending now with conversation around high production events in developing countries but let us know in the comments any upcoming topics more things that you want to hear us talk about I think we we had a comment around more economics and the business and and and that so yeah we'll uh we'll get that get that in in in the next few podcasts but yeah episode 23 everyone is a DJ like subscribe leave a comment see you next week peace