EP. 25: CERCLE GOING BUST? 50 CENT IN IBIZA REACTION, AND MORE

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Transcript

SPEAKER_00 0:04

Guys, we're back. Everyone is a DJ. First of all, apologies for missing last week. Bit of holidays. I was in France. Both of us were a bit busy, so didn't quite manage to get a podcast recorded, but we're back this week with episode 25 of Everyone is a DJ. Hope you guys are good. We got Wesley. Wesley's about to uh go see Connie music today. Tell it tell us a bit about that, bro. How are you feeling?

SPEAKER_01 0:33

Dude, I'm I'm feeling good, man. I mean, uh, yeah, busy, busy weekend ahead. Um, this is the first time that it's only Adam Port and Anme coming. Rampa's not coming uh for this show. Okay. Okay. But it's uh yeah, the first time those guys are playing at least publicly. I've heard they've done some private events here in the past, but obviously it doesn't count. But bro, I'm excited, man. It's gonna be a big, big event. The one thing that's kind of a contentious topic, at least locally, and we talked about it on a podcast a while ago, was if this event is gonna sell out or not. And it actually hasn't. So they've dropped the ticket prices. Yeah, they dropped the ticket prices. So I bought I bought I bought a bunch on pre-sale, which is supposed to be the cheapest, and now the tickets are even cheaper. Yeah, man.

SPEAKER_00 1:21

Yeah. So I mean, did they misjudge the space? Because I remember on a previous podcast you talked about them planning this event and it was gonna be in this massive, massive was it a park or something? Yeah, it's a park.

SPEAKER_01 1:38

So I I heard I think it's around 14,000 people they can fit in. 14,000. It's a big, it's a big park, right? But the other thing as well is like, so I was like, you know, talking to people, you know, what are you doing? Um, okay, yeah, I'm gonna go see kind of music you guys should come through. And a lot, a lot of people in Toronto actually don't know who they are, which is surprising, right? So, you know, I'd play Move and they're like, oh yeah, that song, but you know, they don't really care. So yeah, I think just from the market here just doesn't really know who they are, man. So I'm I'm curious to see what the crowd is gonna look like today. That's surprising though.

SPEAKER_00 2:17

That's surprising. I mean, I guess if we're talking popularity, hmm. Is who girl more famous than kind of music right now? Probably Bam Bam. Bam Bam. It's it's such a huge track.

SPEAKER_02 2:33

Yeah.

SPEAKER_00 2:34

I've got a I've got a friend of mine, and you know, she just gave birth, and the baby's favorite song is Bam Bam. No way, yeah, yeah, yeah. And it's just like obviously it's a lot more catchy and and it's a different, it hits different to move, but I don't know. Can we say Bam Bam Bam Bam is a bigger song than move? Interesting.

SPEAKER_01 2:55

I don't know. I think again, I think it it boils down to markets, right? So it depends where. So I mean, at least in Toronto, we're talking about Toronto. Huguel in Toronto is like huge, right? And every time he comes, he's he sold out, he sells out. Like his last show, he did a make the girls dance showcase in this massive warehouse, sold out. He's got an event, I think, in August or September here, even bigger venue sold out. So I think I think it just depends where you are, but I don't think bam bam is bigger than move. No way.

SPEAKER_00 3:29

You don't think bam bam is bigger than move? No. I don't know, guys. Let us know in the comments which track is bigger. Yeah, I mean, listen, move has been out for two years, bam bam, not even a year. Hmm, if we just look at the numbers, bam bam is on what 200 million? Move is on 800, 900 million. But again, bam bam hasn't been out for that long. Yeah, it's got time still, right? Bam bam's got time. Bam bam's got time. What do you guys think? I think I think it's it's it's is it a market thing? It doesn't have to be for me. I think it's I don't think so. I think I think if we look at the numbers.

SPEAKER_01 4:05

Yeah, I wonder like growth over time, like what was where was move at this this far along since the release. But you know what, man, like I think as well, like you know, I haven't seen kind of music play for since 2021 or s or something like that. It was pre-COVID. I saw them in New York. So I'm I mean, I kind of know what wavelength they're on right now, just videos and stuff, but it's a four-hour set they're playing today, which is sick. So I think they're gonna get into all kinds of different genres, a little bit of afro, house, dance, you know, they do their thing, they play anything.

SPEAKER_00 4:40

No, but I mean, listen, just quickly to go back to the kind of music versus who gel conversation. I think in terms of also marketing and how who gel does social media, I'm sure everyone that's into music has seen a Hugal reel or you know has consumed his content because he's posting once a day, twice a day. You've got the viral friendly caption overlay text, like he does it, and of course, you've got good-looking females behind him, he's got the close-ups, like this is calculated content which has made made him who he is today and and propelled him to that status. But yeah, it's different, it's different audiences too. I think it's different audiences too, but at the same time, it's it's it's you could call it let's you know, use a broad paintbrush afra house, but you know what I mean? Like it's uh Yeah.

SPEAKER_01 5:31

Yeah, for sure. So we got we got that coming up. I mean, busy weekend for me as well. Tomorrow, Bun Shapa in Toronto as well.

SPEAKER_00 5:39

And then are you gonna you're gonna be uh are you gonna have the energy for that one, mate? Because bun, bun, bun brings energy, so you you're gonna have to to dance, bro.

SPEAKER_01 5:48

Hey, it's a marathon, not a sprint. So yeah, I gotta I gotta watch it today. You know, we text him.

SPEAKER_00 5:54

Is he is he gonna hook you up with uh with some backstage? What's he saying?

SPEAKER_01 5:58

Yeah, so he's playing he's playing at the rooftop of Saluna, which is quite a small venue, really nice rooftop, quite intimate, probably around 200 people, 300 people at most. And there's not really a backstage like area, it's just like open rooftop vibes. I'll hit him up. I'll hit him up. And then uh yeah, bro, coffee, black coffee on on Monday with Jimmy Jules.

SPEAKER_00 6:20

So yeah back to back to back. Yeah, so we we definitely have to record a podcast today because uh I wasn't gonna see for another week.

SPEAKER_01 6:29

I'm gonna be Tuesday, Tuesday. We'll see how I feel. I don't know, probably gonna call in six back to back to back.

SPEAKER_00 6:37

I couldn't tell you the last time I I partied three days in a row. I mean, okay, I beat her, but still, like I mean, yeah, good luck, bro. Good luck. Yeah, imagine. Which one are you looking forward to the most, though?

SPEAKER_01 6:49

Honestly, probably black coffee, and the reason for that is because I've act I'm supposed to have like a backstage access for that show, and in all my involvement in Afro House over the years, I've never been black sta backstage with uh with black coffee. So I'm pumped for that. I'm also a huge Jimmy Jules fan, Jimmy Jules fan. So you know, seeing seeing him live. It's also a new venue, they're building it like from scratch, like a whole thing outside open air. So I'm I'm excited for that. Yeah. Jimmy Jules.

SPEAKER_00 7:21

Yeah, there's a track, there's a track that he's been playing. No one knows what it is, but it's unreleased. And yeah. Yeah, Jimmy, Jimmy, Jimmy's a different guy. Jimmy's a different guy. Alright, man. Hope you enjoy. What's what's the first on the on our topic list for today?

SPEAKER_01 7:36

I think uh let's talk a little bit about our latest release. This past Friday, July 3rd, we released an EP called Blackwater by a very talented upcoming producer, DJ named Barron. Shout out to Barron. There's a few other cats on on the project as well. Walk us through it, man. A little bit of a different sound. People are giving us feedback.

SPEAKER_00 7:58

Like, tell me what's going on. Yeah, people are people are saying we're switching uh we're switching uh switching sides and you know, switching things up, which again, it's it's definitely a conscious decision of exploring different sounds and taking risks.

SPEAKER_02 8:15

Yeah.

SPEAKER_00 8:16

But listen, I love the track. When he sent it to me, he sent me both tracks and he was like, I want to release these as an EP. Of course, we released Don't Touch within a few months prior. But yeah, when he sent me these ones, I was like, I we're gonna release these. I don't care what people are gonna, how people are gonna react to it, what the perception's gonna be. I just love the music, I was vibing to it. I think immediately also I sent it to you guys and you guys liked it. So then next step was just to find time in the calendar, space in the calendar, and release it. But Baron is an amazing producer, he's got so much in the hard drive, doesn't just do one sound, he's got the Afro house, he's got the melodic, he's got the indie dance now, he's got more disco vibes like you can just across the board create music, and yeah, it's also relationship play. Like it's not just about releasing uh great music and adding that to your catalogue, it's also relationship building with artists and someone like Baron, you want him in your corner, you want him, you know, as a club record affiliate. Yeah, and uh yeah, man, he's he's this EP is doing well already. I mean, this is day one has been out for now what 24 hours. Top two releases on on B Port Indie Dance, already top 50 Indie Dance, like you know, a win, a win is a win. A win is a win. How are you feeling about it?

SPEAKER_01 9:42

No, dude, listen, I I like it. I mean, you know, for me, when like you sent it to me, it was in my Dropbox like right away. I would listen to it like I've probably listened to the EP about a hundred times before it got released, just on my own. I just like like I like good music, man, and I feel like you know, yeah, we're we are an Afro-house label at heart, but you know, I don't believe that you always have to stay in your lane. Why can't you try something else? If the music is good, put it out, man. The world, the world needs to s the world needs to hear it.

SPEAKER_00 10:14

Yeah. I I think also if you look at the labels that we aspire to be, they're not just sticking to one sound, they're not just doing one thing, they're taking risks, they're trying different things, they're being visionary about sounds and producers and who's coming through and all of that. You can't just keep doing what you've been doing. And I love that. I actually love when we try something and it doesn't work because then we learn and we don't do it again. But exactly you've got to take that risk, you've got to take that risk. I think this one is definitely one worth taking. And same as you, I was playing those two tracks over and over and over and over again. And guys, we have we have more music coming like that. We have more music coming that is a bit more indie dance, a bit more housey. And of course, you know, Wesley and I got into this business through Afro House. That's still gonna be the main thing. But man, people are making some fire, fire indie dance music, bro. Like it's it's crazy. Like some of the music that's coming out now. There's a producer called Brunello now. I'm not sure I'll you know, you could call it indie dance, you could call it whatever dance, whatever, but killing it. Like, yeah, just groovy, groovy, groovy productions that he's putting out. I like music, so it doesn't matter. It doesn't matter what it is, you know, exactly.

SPEAKER_01 11:36

Man, it's like as long, as long as it hits, you know. Like when I when I when I got back into DJing just for fun, I had like a shitty new mark controller, because uh an old friend of mine put me on. Yeah, it was all it was all groovy stuff, it was all housey, and then I was like, okay, you know, always going back to the roots, South African music, and then you know, shortly after that, Afro House feed was created. But hey man, like if music hits, it speaks you, makes you want to to groove and move and do your thing, like you know, I back it. That's what it's all about, man.

SPEAKER_00 12:13

I think I think right now. I mean, I would say just even just by looking at the demos that we receive, of course, a majority is a majority of it is Afrohouse.

SPEAKER_01 12:26

Yeah.

SPEAKER_00 12:26

But there's so much more that is completely different genres. Of course, there's genres in there that we would never release. Never say never, but yeah, there's genres in there that you're just like, no, this is fucking not not our style. But people are just changing how they're making music. Less is more, groove is is is valued a lot more now. Shorter vocals, right? We don't want a track to be dominated by a chorus and lyrics and this, just like shorter, give me something punchy, sweet. Yeah. That hits, you know, these are the things that that are that are working right now and people want. Um, you know, look at a track like Adam Ten's I Never Knew. Yeah. Number two, Beat Poor Top 100. Like, that's the fucking music that people want to hear now. Uh, not to say that that's what you have to make, but that's working, you know. It's working. That shit is working, and it's simple. It's just like very, very punchy lower ends, short vocals, good, simple arrangement. And I'm yeah, I mean, I went crazy last week on B pour just buying all these tracks. Uh I did a I did a I did a pool set, pool side set in uh near Marseille for a wedding, one of my friends' wedding. So I was just playing like a bunch of these tunes and I mean the crowd loves it. Like, of course, you know, they like the the kind of soulful Afro House, Afrotechie vibes, but you got a bassy tracks with with just a cool loopy vocal that is just catchy.

unknown 13:55

Yeah.

SPEAKER_00 13:56

The reaction is different, man.

SPEAKER_01 13:58

Especially when you're outdoors by the pool. You know what I mean? It's like there's a time and a place, right? Like dark club late night or like open air daytime with with the friends, you know? It's like you can't put on like a bunch of at like 12 p.m. on a Tuesday, you know?

SPEAKER_00 14:15

Paris, Paris, Ban Shava. Nah, I mean, listen, you've gotta you've gotta read the crowd. You've gotta read the crowd. No, but listen, I think as I said, the upcoming releases on club, there is there is a good balance. We're trying to, you're never gonna find the perfect balance, but there is a good balance of what we're putting out, Afro House, indie, melodic, you know, this is kind of where we live now, even if you look at our playlists on on Spotify.

SPEAKER_01 14:44

Yep.

SPEAKER_00 14:44

But yeah, man, guys, this is this is a business you have to stay competitive. You have to stay competitive.

SPEAKER_01 14:52

I agree, guys. If you haven't, if you haven't listened to it, go stream Blackwater EP. It's out now. I promise you you're gonna love it. Big track, big, big track. Let's get into some more media topics, man. I want to talk about, I know it was a couple weeks ago now, but I want to talk about 50 Cent at Pasha, bro.

SPEAKER_00 15:08

Dude, what did you think, man? You start, you start, you start with that because I've got I've got a lot to say, but you start with that, you start with that. That's that's all you think.

SPEAKER_01 15:16

First of all, I was I was expecting we'd see like a new 50 Cent, like 50 Cent like behind the decks. I thought he was gonna be playing like some house music, you know, like kind of how like I don't know, Shaquille O'Neal, you know, does his DJ thing as well. I don't know, man. That's what I thought, but it was just a 50 cent performance.

SPEAKER_00 15:34

50 Cent performance, everybody was on their phones. Yeah. The the reaction was very divided. I think you had some people that embraced it, but some people that were just like, what is happening to the island? What's happening to Ibitha? This this is not Ibiza culture. How is 50 Cent here? But people need to realize the rise of Ibitha was what during the 80s, 70s, 60s, right? It's a total different generation now, right? It's a totally different generation with a lot more money now, right? People want different experiences, they want options. Not to say that 50 Cent is the perfect event and option to have on the island, but you gotta try it. You gotta try it. And it did pretty well. It didn't sell out, but it looked a lot fuller than it did for a lot for other DJs that I've seen recently at Pasha. So I'm sure for Pasha it was a success, and it was all over social media, right? It was all over social media, people were talking about it, it was a conversation, it didn't look like a set made for Pasha, honestly. Yeah.

SPEAKER_01 16:46

But I look I saw I saw the videos, I thought like there were some moments that were almost awkward, you know? Where it's like it doesn't really fit. But obviously, you had some people who are vibing singing along. But personally, if I if I if you had to ask me what I really thought, I don't think 50 Cent belongs at Pasha at all.

SPEAKER_00 17:10

Does he belong anywhere? Anywhere in Ibiza?

SPEAKER_01 17:13

Hmm. I mean, probably not, right?

SPEAKER_00 17:16

Like DJ Health Music Culture.

SPEAKER_01 17:20

Maybe like No, I don't I don't think he belongs, bro. Anywhere. Okay. Anywhere. I just I just don't think 50 Cent is supposed to be there. It's not that kind of like, okay, you know, like DJs, they pull up, they do like, you know, Kevin Hart, whatever he was in Mykonos, or you know, Travis Scott and Ibiza. That's fine. But like to headline as as the main performer at at a place like Pasha, I just think it's like it's a bit random, you know?

SPEAKER_00 17:47

I don't know. But they they they're in Mykonos all the time. I know it's a different uh different culture of Mykonos versus Ibiza, but you still get your Travis Scott's, you still get your your rappers, and a lot of them, Lil Babies, etc., in Mikros. Again, Mykonos is a lot more bottle service culture, VAP tables, and all of that.

SPEAKER_01 18:07

Yeah. Man, I don't know. I just I just I think deep down there was a part of me that just wanted to see 50 Cent play like a house music set on some on some CDJs, bro, and like just to see how that would go.

SPEAKER_00 18:20

Which which rappers? I mean, we've seen Skepta, Travis Scott, I think uh Rich the Kid. I saw a video recently, him and Martin Lou at Cassat Mall. So Rich the Kid was like next to Martin Lou. Martin Lou was playing the track, and you know, they were just vibing. Oh wow, okay. But it's a thing, man. It's a thing. We're gonna see a lot more of it. But which DJ, which which rappers could you see come into this industry? Because, bro, electronic music is the thing. We've talked about it before on this podcast. People want, you know, this is where the energy is, I think, when it comes to music.

SPEAKER_01 18:56

Yeah.

SPEAKER_00 18:57

People love DJs, DJs are gods right now. I think a lot of rappers, a lot of artists in different genres are looking at that and they're like, okay, DJing is not that hard. Let me get some of this. But which which which rappers could you see do it?

SPEAKER_01 19:12

That's a good question. I feel like I feel like maybe a Snoop Dogg. I could see a Snoop Dogg getting on it. Yeah. You know? Snoop Dogg. Maybe like a Lil Yachty. I don't know. What about you? I'm looking, I'm not, I'm not a big rap guy, so I don't know like a lot of names besides Big Three and you know a few others. What about you?

SPEAKER_00 19:32

Snoop Dogg Yachty. Uh I see like a chance to rapper, but he's not he's not very hot right now, is he? No, not anymore. He fell off, man. Actually, I haven't heard Drake for sure, but Drake doesn't need to. Do you know what I mean? It's like those guys are at the very top. They don't have to but if if your phone isn't ringing as it used to be a couple years ago, and you're trying to figure out why, and you're like, okay, it's because of electronic music. Do I need to start DJing? I don't know, man. I I like that Ibiza did it. Okay. Because it's not gonna be a one-off, bro. It's not gonna be just one time, it's gonna happen again, it's gonna happen again. Yeah. 100, 100 million percent, it's gonna happen again. But also think like when I was in Ibiza, there's a lot of the same music being played on any given night. You know, you go to different venues, different events, people are playing the same shit. I think rap, rap is the closest in terms of like energy level to to dance music.

SPEAKER_01 20:34

Okay, so then I have a question for you. It's like if 50 Cent was a play to offer some variety or diversification of music on a given night, who else do you think could not necessarily DJ, but like perform that is a good move, like a 50 Cent is a good move?

SPEAKER_00 20:51

Again, you need someone that's uh high energy on stage. Travis Scott, not my favorite, but he would murder it. Yeah. He would smash it. And you know, it's it's all the guys that you see in Monaco. Yeah, you see lineups like Travis Scott, Gunner, these types of guys, right, that give you that give you that energy. Little baby 21 Savage, right? All these types of all these types of uh Central C Yeah, yeah. These are easy names, these are easy names, but I think I think that works for sure. One million percent. And I mean speaking of if we're like talking a little bit about music that's being released and how that's being kind of influenced by hip hop. The track that came out yesterday, shaking my ass to this, to this, what is it called? Uh Abe Drum's track, right? Abe Drums, Desiree or Magnifique. To this, yeah, to this. Bro, this to me, this is to me, this is more hip hop than anything else.

SPEAKER_01 21:49

I mean, without the vocal though, right? Like, I mean it's a really it's a really catchy track. There's a lot of names on that track as well, but mate, you don't have you don't have

SPEAKER_00 22:00

Have this track without trappy hip hop vibes. Yeah. Like the bounce on it, how the vocal is is is delivered. Yeah. This is you know, bam, bam, bam, bam. This is this is trap. This is rap. This is trap, bro.

SPEAKER_01 22:16

That's a good observation, actually. I didn't think about it like that, but no, you're absolutely right.

SPEAKER_00 22:21

It is, it is. And and I love I love this fusion. Yeah. I actually love it. Isn't my favorite track? I need to listen to it more. But I I love this kind of I love new shit, right? I said it earlier. You gotta try new shit. If it doesn't work, it doesn't work. If you fall flat on your face, yeah. Pick yourself back up, whatever. But this is the type of shit that we need to see more in the industry. Just take risks. I agree, man. I agree.

SPEAKER_01 22:46

I think there's there's like, you know, we get a lot of demos as well that have like a rap-ish, you know, a lot. It's like it's really trendy right now, and I think a lot of them are not well executed. You know, I think you have to get it right. It's not just yeah, slap a vocal on it, and yeah, it is a catchy vocal, most likely from Splice or AI or whatever. But yeah, I mean when it hits, it hits, yeah.

SPEAKER_00 23:14

No, exactly. But I think this one is like original vocals, right? They gotta someone to actually do the vocals. But yeah, the most most of the ones that we get usually are like from Splice, and we've heard them many, many, many, many, many times before. 100%. 100%. Do you like that track? Do you like the the to this track?

SPEAKER_01 23:36

I do actually. I really like it. It's a vibe. It's a vibe. Also surprising for Magnifique as well, to be honest.

SPEAKER_00 23:44

No, but I get it. Listen, the like high profile names, yeah, good, good lyrics and title, it's just catchy, and you gotta try something different. Like, I feel like if you got those three things in a track, you're gonna make money, you're gonna stream, you're gonna raise your profile.

SPEAKER_01 24:02

I think that's no, it's a no-brainer. It's a no-brainer for Magnifique. I mean, shout out, shout out to all the artists on that track, shout out to Magnifique. Great release. I love it. But something else I wanna start talking a little bit about today is is Circle, man.

SPEAKER_00 24:18

Circle.

SPEAKER_01 24:18

Sad, sad moment. What are we what are we thinking?

SPEAKER_00 24:21

I mean, I saw the post. I think as soon as I saw the post that they they shared, was it this week or last week? Uh I think you you were sharing it and you were like, Oh, have you seen this? And yeah, yeah, we might have to just read it out for more context. But from what I understood is is yeah, they're looking for support, financial support from from their community, fans, DJs, etc., so that they can continue operations. Yeah. Obviously, they shared a bit of their history and how they started and how their team grew and and touched on where the industry is now in terms of you know high fees and costs after COVID, things change, etc. etc. Yeah. And now they're asking for money pretty much from their community. Yeah. So that's very yeah, yeah, I was gonna say like very uh humbling, I'm sure, for them to do, but what were you thought?

SPEAKER_01 25:20

I mean, let's let's start with breaking down the post a little bit. So, you know, slide one all about you know history, 200 shows, and you know, after this long journey, they're facing financial difficulties, right? And then it's about their whole thing. They started with a unique moments, unique moments was the concept, and they started with only a 10 grand euro investment, and they've grown into a team of 35 people over the years since then, right? But as you said, after COVID and taxes, margins, DJ fees, logistics, everything gets more expensive. That's just inflation. They can operate at that same financial model that I guess had been working for this whole time. So they canceled their show in Mexico, right? Because of that reason, they felt like, okay, given how much it's gonna cost to get to that level of production everybody's used to, they pulled the plug, everybody was re-refunded, and now they're looking for support, right? Which I get, man. I get. I mean, first and foremost, they were at least the first to do it that went viral. The whole like unique, unique sets, those kinds of things. And you know, you think about it, you're starting at a time where good cameras and access to social media was not as prominent as it is now. Like nowadays, you need a go, a couple GoPros, maybe an iPhone, and you could probably shoot something pretty sick, right? So competition has increased, everyone can do it hypothetically, right? It's a lot more saturated, and you know, copycat culture and music, you know, everybody was looking at Circle for ages. Oh, let's film a set on top of a mountain or on a boat or wherever, right? So yeah, I think it's tough for them to maintain that exclusivity. Circle is 10 years old. Wow. Okay, there you go, right?

SPEAKER_00 27:20

Listen, the the first ever YouTube video, I'm looking at it right now, I filtered and went to oldest. The first ever upload was 10 years ago. It's got 45,000 views, and it's it's called Circle the First Show to Van Kel in Derek's living room, Paris.

SPEAKER_01 27:39

Really?

SPEAKER_00 27:40

So Derek the founder, the first show was in his living room. It was an all-in-one DJ controller, looks like an ex DJ. And then from there started growing, of course. The the video quality is like 3360p. But it grew, man. You know, Boris Brescia, Bre Brecha, that's how you say it. Brescia.

SPEAKER_01 28:02

But don't ask me, man. I don't know.

SPEAKER_00 28:04

41 million views. That was the first big hit. That's nine years ago. So soon after that first one. As you scroll, you know, Charlotte the With, you got people started getting in there. So listen, they were the first to conceptualize these epic scenic DJ sets. And yeah, they can't die, right? They can't die. I think, I think I didn't know how to receive their message. Yeah. Because uh, I mean, again, I'm sure they've they've looked for support from investors and and and and people. But yeah, to do it on Instagram and and ask their community for for money.

SPEAKER_01 28:47

Yeah.

SPEAKER_00 28:48

That is eye-opening, yeah.

SPEAKER_01 28:50

I think like now that you mentioned that, it's interesting, it's an interesting concept, right? Because at their level, you're you have the ability to have conversations with top-tier sponsors and obviously investors as well. And I wonder why or what it is in their ethos that they don't want to collaborate with either a private investor or corporate brand to satisfy the cost. Like, I don't know, slapping a beer logo on your YouTube video, for example, or a tequila or whatever it is, doesn't really matter, right?

SPEAKER_00 29:22

Well, let's look at let's look at I'm just looking at their latest uploads. Okay. Again, let's consider the cost of making these these events, because I think now it's not just a video, right? They're not just setting up somewhere and recording. Now it's an actual event. So there's there's there's logistical costs, there's booking fee costs, there's personnel costs, there's there's different things involved now. Insurance for sure. Insurance, but they're not uploading last the last upload was six months ago. I'm sure part of the reason why is what we're talking about now. Yeah. But this was staring us in the face, right? And it has been for a long time. Just quickly, they also have a label. Some of the music that they release, let's let's check quickly their streaming. I don't think the streaming numbers are insane. Yeah, man. I think it's uh I'm not sure what is causing this. As they mentioned, consumer behavior has changed after COVID, things have changed. Their business model, I'm sure it's not as relevant. Not as relevant, but you know, maybe should be updated a little bit. But what do you think are are some issues here to highlight?

SPEAKER_01 30:36

I think it's like as, you know, the thing with Circle as well is I think they they try to level it up every single time, right? So it's a little bit like the Mr. Beast model where you make a bunch of money on a video, reinvest, make the money back, reinvest, make the money back, reinvest. And so I think each time they did it, probably you're of the mentality, right? Let's put it all back and do it bigger and better, or more more extravagant, or these unique locations, right? I mean, I'm look- I'm scrolling through their YouTube right now. A lot of these locations are really remote, right? So getting logistically, getting all of the infrastructure needed, tech, sound, if it's an event, alcohol, bars, washrooms, everything, right? Logistically is like a big, big task. And it takes a lot of money to pull that off properly and safely, compliantly, all the kind of boring parts of the industry. So I think it's that approach to to maximizing and doing it more and more each time, may have shot themselves in the foot a little bit just because you're not building a safety net of cash. I'm just speculating. I have no idea what their balance sheet looks like, but I think that could be it as well, right? Yeah.

SPEAKER_00 31:50

I mean, it's also you and I both know this, but how many other pages are doing this content and are capturing these experiences through music and DJ sets? Should they, should they have bought these up-and-coming companies? Should they have monopolized this uh the industry when it comes to content creation? Can you even do that? Yeah, I'm just thinking out loud here, right?

SPEAKER_01 32:16

But I think it's it's difficult, right? Like, I mean, let's talk about there's somebody who works in our team, he's on the AR, he's got his own YouTube page. He filmed like a really beautiful set in a in a quarry, like a mine in India, right? Stunning. You know, and that was his own production, sound, visuals, all that stuff. And and his YouTube video did really well. Like, I think 100,000 views plus, which is pretty decent for you know, for a small page. It's like, so then if you're a circle and that's kind of like the concept that they, you know, is part of their brand, how do you then go and be like, all right, let's monopolize Club Records AR guy and and take over his his thing or copyright it, right? You can't.

SPEAKER_00 33:00

You know, you can't, but there's definitely again it's competition, right? The bigger company always finds a way to push out or at least preserve what they have. Right. I know, understand, like right now, everyone's got a camera, everybody can DJ.

SPEAKER_01 33:20

Everyone's a DJ.

SPEAKER_00 33:21

Really, really everyone's a DJ. Like it's it's it's difficult. It's difficult to to dominate.

SPEAKER_01 33:28

Yeah.

SPEAKER_00 33:29

But if this is your IP, if this is your your value that the value that you bring, bro, you can even look at their views. They used to do like 10 million views a video.

SPEAKER_01 33:39

Yeah. But that's I think that's just the saturation, right? I mean, look, yeah, some of their videos, yeah. The more later ones, I'd say over the last year not performing as well. Maybe they weren't posting as frequently. It looks like they only posted from their Odyssey.

SPEAKER_00 33:57

I think it would be it would be more fun. I don't know. What is a circle set that you've watched and you were just like, okay, this is stupid, crazy, like insane.

SPEAKER_01 34:09

Okay, I mean, my favorite one, it's you know, there wasn't a crowd or anything, but music and just, you know, visuals is uh in a a in a inalyah, inaliyah, in a yala. I don't know how you say his name, but it's in in this like on top of a fort in India. And he's playing live. It's not like a DJ set, he's playing live. Like that was that for me is like super.

SPEAKER_00 34:32

But just maybe that's a bad example, but let's just use that as an example, right? Yeah. Costs. Let's let's just look at costs. How many people are working at the event? Forget the DJ, but just how many people are there to capture, take care of shit? A lot.

SPEAKER_01 34:47

I mean, I'd say at least 20 20 people. Damn, okay.

SPEAKER_00 34:51

Obviously, some people are based there, but if you let's say let's low ballpark, you have a team of four or five people at circle that are working and going there. Yeah. You know, just flights, hotel, food, it's a lot of money. Yeah. They probably hired their own team from France, but let's assume that they hired a team in India just to help with the figures. Right. That's that's still another what five? Three to five thousand. Easy. So already you're looking at just under ten grand.

SPEAKER_01 35:29

Minimum.

SPEAKER_00 35:30

Just and you haven't even, yeah, you know, you haven't even like looked after the DJ nothing.

SPEAKER_01 35:36

Yeah.

SPEAKER_00 35:37

Right? In YouTube views, what is that? If you're spending ten to fifteen grand for a one hour set, in YouTube views, I think one million, one million views is like three thousand.

SPEAKER_01 35:50

So, yeah, there you go. This video, that's five years ago now, right? 1.9 million views. So that's what, like five sixths? And then not to mention there's additionally, it's like you know how expensive getting a good editor is as well for your video. Ain't cheap, man. If you want to, you know, best in the game, those guys charge, right?

SPEAKER_00 36:12

So for this specific one, yeah. It's just costing money.

SPEAKER_01 36:17

Yeah. So I mean, I'll like I'll give you a small scale example. I like dabbling with the concept of recording, like, I guess you could say it's based on a circle, like, let's be honest, right? It's it was outdoors, it was in a skate park, graffiti, grimy, cool stuff, right? So I'm playing, my friend is playing, and then you know, we're trying to like break down costs, right? Okay, we need three CDJs, we need a V10, we need speakers, we need a generator, we need cameras, and this and that. And then all of a sudden you're like looking at at least a few thousand just on equipment, and it's just us. It's just us. Then video editor, boom, boom, boom, and then and then what, right?

SPEAKER_00 36:55

Just like that. Okay, let's Google it right now. How much money is one million stream? How much one million uh YouTube views? One million views on YouTube generally generates anywhere from $1,000 to $5,000 in ad revenue for standard long form videos. Listen, merch is not gonna help you. The label is not gonna help you because they're not streaming like that.

SPEAKER_01 37:17

Yeah.

SPEAKER_00 37:18

Tickets, yes, because they have the name People Know Circle tickets. But again, because your image is epic and you're picking these epic venues where you normally wouldn't have a festival or a music event, you have to pay extra for that.

SPEAKER_01 37:33

Yeah.

SPEAKER_00 37:34

Like look at the Shimza one. I'm sure like that that's not a Black Coffey's legendary set.

SPEAKER_01 37:41

Yeah.

SPEAKER_00 37:42

You know, you gotta pay extra for that shit. Unless, again, you you know, you've got a connection and you can just do your thing, but it's a lot of money, man. It's a lot of money. And biggest thing for me is competition. Yeah. Biggest thing for me is competition. Now listen, guys, I think we're we sound negative, but we're very supportive. Like I've consumed endless circle sets. You can donate as well, guys, if you want to donate and you want to support Circle. We will include a link so you can also support and donate. But I would say as well, one thing that's been good to see and quite positive is the DJ community is definitely standing behind them and people are supporting them. That's that's good to see. Yeah, 100%. If you're circle now, what what would you do?

SPEAKER_01 38:24

It's a it's a great question.

SPEAKER_00 38:26

Like, honestly, like for me, I think um Like say say you get an ingestion of 1 million pounds wouldn't even what's that even do. So, okay, say you get a nice little 10 million. What are you gonna do with that?

SPEAKER_01 38:41

Look, I mean, whoever gave you that, you know, 10 million, you have to, you know, they're gonna be looking for some kind of return unless they're you know just a big fan, which is unlikely, right? So you have to take you you really have to start treating it as a business going forward, right? Not necessarily that you have to be profitable, you know, and get rich and make a bunch of money, but it's like use that 10 million as your platform to extend your runway indefinitely, right? So this 10 million is converted into X, which returns Y, and we should be able to just survive on a revenue model that can keep operations going for as long as we need to, right? I mean, I think it's just a business decision now. It's sad because it's artistic and unique concept, but I feel like they're backed into a corner now where they're gonna need to do that. And if they raise that much from donations and it's not an investment thing from whoever, I think it's it's the same thing. You can't just spend it, then ask again, spend it, ask again, you know?

SPEAKER_00 39:39

Well, the thing is like Circle and Anjuna Deep. Now I'm just thinking of just like, okay, what is a brand that they could model after and pivot? It's for me, it's quite similar. Again, June a deep is is a lot more melodic style. But Circle also has that because it's like epic scenery, that's the look and feel, that's the vibe. How is Anjuna Deep so successful? I think they just put on great events, they have a good merch, they have a good brand, they have massive, massive music and huge playlists, which that's that's revenue generating.

SPEAKER_01 40:18

Yeah.

SPEAKER_00 40:18

But I would say if you're gonna pivot, that's where you go, a circle, right?

SPEAKER_01 40:22

Yeah, 100%. I mean, I think it's just like using certain events to fund the rest of your operations, like keep like they have the Circle Festival, which is hugely successful. I'm sure that's a big revenue generator, so it's have your events with tickets and then fund it to to keep doing your these insane shots and videos in all these insane places, right?

SPEAKER_00 40:46

Let's see, let's see where we go. But yeah, guys, as we said, if you want to support Circle, we're gonna include the link in the description of uh of this podcast. Let's wrap it up there, man. Episode 25. Everyone is a DJ. My name is Manu. I'll watch TG. Guys, see you next week. Thanks for your patience, thanks for listening, thanks for watching. Leave a like, leave a comment, subscribe. Peace.