That's So Macaroni

Episode 3: Battle for Top Beer - The 1893 World's Fair: Part 2

Kelsey and Sarah Season 1 Episode 3

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0:00 | 53:20

A city blazing with electric light, a kitchen freed from endless scrubbing, and a beer crowned by a legend—this tour through the 1893 World’s Fair shows how everyday life got rewired. We kick off with the current war made simple: why Tesla’s alternating current, backed by Westinghouse, beat Edison’s direct current on safety, distance, and cost. From transformers to polyphase motors, we break down how AC scaled into real grids and how the White City spectacle wasn’t just theater—it was proof that power could reach everyone, not just a block at a time.

Then we head to a backyard shed in Illinois where Josephine Cochrane designed the automatic dishwasher that actually worked. Wire racks measured to fit dishes, a flat rotating wheel, and pressurized hot water turned drudgery into a repeatable process. We unpack why early sales targeted hotels and hospitals, how home plumbing and better detergents finally unlocked mass adoption, and what this reveals about design that respects both objects and the people who use them.

Finally, we crack open the Pabst Blue Ribbon story. Before the rebrand, Pabst Best Select already tied blue silk ribbons to bottles, and the fair’s national spotlight made that symbol iconic. The “America’s Best” contest came down to Pabst and Budweiser, and history muddied the verdict—one judge, one reversal, many headlines. The result? A masterclass in branding: turn a tangible cue into an identity, then scale it from pavilion to label. It’s a fun, messy reminder that technology wins on performance, products win on usability, and brands win on story.

If you love smart history with a wink and want more curious deep dives, follow the show, share it with a friend, and leave a quick review—what fair-born invention do you swear by?


Resources: 

https://docs.google.com/document/d/1sAESizSS8p1jN6c7dj_MYN-6lbf9cDf5m9rduQXRkAo/edit?usp=sharing

Banter And Episode Setup

SPEAKER_01

Hey my doodle dandies, this is Kelsey, and I'm Sarah. And we're that so macaroni. Yeah.

SPEAKER_02

We're just here today. We're just gonna talk to you guys about us and our lives and how I'm a lazy piece of shit that likes to sleep until 10.

SPEAKER_01

And how I'm neurotic and up at latest by seven.

Tesla’s AC Vs Edison’s DC

SPEAKER_02

That's fucking insane. I can't even fathom that. Anyway, since you did the world's fair, I picked three exhibits or like inventions that I thought were interesting. I already told you two of them. Yes. We're saving the best for last. I'm excited. Okay. The first exhibit/slash invention that I picked um was literally the 1893 World Fair. Like, if it wasn't for this, it wouldn't have been as big as it was. Um, and that is Nikola Tesla's AC power.

SPEAKER_01

What's up, Tesla? Alternating current, baby. Go ahead. Sorry, you're right.

SPEAKER_02

So uh it was invented in 1887 as what you already said, alternating current, which is now used worldwide. Um so electricity's natural state uh is alternating, so the direction of the flow is like rapidly changing. So it's just like constantly going from one place to a next.

SPEAKER_01

I thought it was what was direct current, then do you tell me about direct current? Okay, I'll just be quiet and listen.

SPEAKER_02

The difference between DC between DC and AC sorry is that DC is a continuous and steady current that is always moving in the same direction.

unknown

Yeah.

SPEAKER_02

And AC is constantly moving different directions.

SPEAKER_00

Okay.

SPEAKER_02

Um, so it can change the flow up or down by passing through pairs of coils or a transformer.

SPEAKER_01

And that one's more stable, right, than direct current?

SPEAKER_02

It's more stable, um, it's less dangerous as well. Um, and it can go like longer distances.

SPEAKER_01

Weak.

SPEAKER_02

Okay, you're just gonna need to shut him up because like rude. Having flashbacks to my childhood. Nice to him. Kick people not. Anyway.

SPEAKER_01

Uh just stop listening.

unknown

Okay.

SPEAKER_02

Uh Edison's DC, which was what was being used at the time, was dangerous because it was really high voltage. And then, like I said, it didn't go long distances. So often, like, people lose power very quickly.

SPEAKER_01

Um, he said he's weak. I'm weak. He wanted to be specific. Oh. He can't talk because he's weak. Well, then go back to sleep. Just letting you know.

SPEAKER_02

I can't handle this today. Anywho, not enough coffee in the world for this, dad. Anyway. Um, okay. So Tesla started his journey to create AC current or like harness AC current because it was a thing at the time. It's just nobody could figure it out. Yeah, okay. Um no, it's not. It's fucking freezing. What are you talking about? He's distracting me. What did he say? Alright, turn your phone off. I'm done. Okay, he's gone. I'm so done. I cannot handle this today. Fuck! Alright.

SPEAKER_01

I don't even know what I was saying. AC current, hard to control, but Nikola Tesla is like, I'm gonna figure it out. I'm gonna lasso this shit. Okay, yeah. So he takes his copper lasso and heyas it around electricity. Kinda. Um, okay.

SPEAKER_02

So when he was in college at what is it, Gras University of Technology in Austria. Uh he had a physics lecturer. I'm not sure if it's lecturer or professor. And I was like, is that the same thing? Is it different in the 1800s? So I put professor a question mark. Um, so he did a demonstration with a direct current gamma dynamo, uh, which was a hand-cranked little machine that generated DC current with a rotating coil and a split ring commuter. Commutator. Commut commutator. Commutator sounds right. Okay.

SPEAKER_01

It sounds sciencey and electric.

SPEAKER_02

I don't remember this from physics at all. I remember when I took physics, there was pictures of Nikola Tesla like all throughout the hallways, but I don't remember.

SPEAKER_01

I took physics in high school and I just mostly remember having to learn advanced math.

SPEAKER_02

Oh, well, luckily there's no math in this right now, so.

unknown

Thank god.

SPEAKER_01

Flashbacks.

SPEAKER_02

You're having flashbacks! What is sine and cosine? Oh my god, I loved that. Anyway, um, okay, so during this demonstration, Tesla concluded the AC current could be harnessed without the commutator. Okay. This led to his determination to create his own machine. Um, so he used the concept of the AC motor to start the project. Uh, he chose this because it had a combination of stationary electric electromagnetic coils, the stator, and rotating electromagnetic coils. The roy I'm going home.

SPEAKER_01

The rotor. Dude, reading out loud, I was realizing is just so much fucking harder than like reading in your head. It is. Like, there's so many words that I'm like, I know this word, I can fucking pronounce it, but I'm an idiot right now. And like now that you're recording me, I'm like, what is it?

Inside Tesla’s Polyphase Motor

SPEAKER_02

Exactly what's going on right now. I have no fucking clue how to say words, they're very difficult. Um so anyway, the rotor um could turn motion into electric current. Um, his first model consisted of a disc-shaped iron rotor mounted on a shaft. The stator, how come I can say stator, but I can't say rotor? I don't know. I hate it here. Um okay, the stator was two coils of insulated wire mounted on an oblong brass ring. And as soon as I read the word oblong, my brain went straight to this old cartoon from the early 2000s called Oblongs. I don't think I saw that. Oh my god. It was on Adult Swim.

SPEAKER_01

And uh probably one of those things that like we would watch now and be like, oh my god.

SPEAKER_02

Oh 100%.

SPEAKER_01

Who let us watch this? Adult Swim. Where were the adults asleep?

SPEAKER_02

Okay, so you okay. This show was so funny though. It was like a family of mutants that like were deformed by toxic waste. This kind of actually sounds familiar. Yeah, so like the dad was literally just a head and a torso, and he would just like hop around. Yeah.

SPEAKER_01

It does kind of sound familiar.

SPEAKER_02

And you know who voiced the dad?

SPEAKER_01

No.

SPEAKER_02

Will Farrell.

unknown

Oh my god.

SPEAKER_02

I used to love that show. So that's immediately where my ADHD brain went when I read the word oblong. Um, we should see if we can find it and watch it and just be like, wow, we had no business watching this.

SPEAKER_01

Like when we rewatched Ren and Stimpy and we're like, oh god.

SPEAKER_02

Are Rocco's modern modern life?

unknown

Yeah.

SPEAKER_02

Really, really big man with his what were they? The nipples. Scares me. Nipples of the future or something. What the fuck were his nipples?

SPEAKER_01

I don't know. Keep going, I'll look it up.

SPEAKER_02

Okay. Alright. So moving on from horrible cartoon TV shows. Uh okay. So this first model did not work because the brass core that was used for the coils.

SPEAKER_01

Nipples of the future.

SPEAKER_02

Oh, I was right. Nipples of the future. Gross. Okay, sorry. I couldn't imagine if a nipple just like came launching at my fucking eyeball.

SPEAKER_01

I think I'd be done committing crime at that point. Like, I don't know what to do with my life.

SPEAKER_02

And we're done. Um, okay, so this model didn't work because uh the brass core that was used for the coils um could not be magnetized. Right.

SPEAKER_01

Makes sense. Okay.

SPEAKER_02

Yeah. Um, so he put in like a steel file in the coil, which produced currents, but it didn't turn the disc. So like he got movement, just it didn't move what it was supposed to. Um, so he finally put the file and the disc in a position that the magnetic fields and the currents were going in the same direction, causing them to repel each other. So, like, you know, when you take a magnet and you put positive and positive together sometimes.

SPEAKER_01

And then like, yeah. It gets all pissy.

SPEAKER_02

Yeah, that's essentially what he did. And this caused the rotor to move because now there's like opposite energy. I barely passed physics in college. Like, I literally remember my 21st birthday. I had physics, and me and Phil went and did my power hour on a Tuesday, because that's when my birthday was.

SPEAKER_01

Smart.

SPEAKER_02

Yeah, and I got so fucking annihilated, I had a five-hour physics lab the next day, fell asleep and vomited numerous times. Still got an A though. Anywho, um, okay. Alright, so with this, since now he like finally got motion, um, he began working on building an electric motor by modifying the DC dynamo, the hand crank thing, um, to produce up to four alternating currents. Um, he used a large laminated ring as a stator and divided the f the coils four ways, which delivered two currents to opposite sides. Okay. Um, okay, so then he balanced what was I trying to say with this? Oh, shoe. Okay. What did he say?

SPEAKER_01

I should say.

SPEAKER_02

He balanced a show tin. Shoe. Oh, a shoe tin? Shoe, yeah. I just can't spell. He balanced a shoe tin on a pin in the center of the ring for the rotor. Okay. Um, and then the rotating magnetic fields caused the tin to spin. Oh, cool. Yeah. Um, so the currents delivered to each pair of coils had to be out of phase with one another. Um, so one of the pairs was running at its maximum positive value, and the other was running at its minimum negative value. Um, and this was what he called the polyphase motors. Like, this is essentially like his AC machine is called like the polyphase.

SPEAKER_01

So because one is running at maximum maximum positive and one of them is running at max sorry, minimum negative, that's how they get that kind of opposition. That's how it makes the rotor move, yeah. Yeah. Physic, dude. I feel like this is like kind it's like going a little bit over my head.

Lighting The 1893 World’s Fair

SPEAKER_02

It's like when I was like reading it, I was like, okay, this signs like this sounds like kind of familiar, but college was so fucking long ago. And like I said, apparently I was drunk for most of physics. So I don't really remember. Um so okay, so now that he had it like under control, this motor literally changed the economy at the end of the 19th century and the beginning of the 20th century. Um, because it essentially like made it made electricity like it was easier to mass produce now and to mass distribute. So it was great for capitalism, essentially, is what I'm saying. Yeah. Um, all right, so now we're gonna get to the world's fair now that he's harnessed this. Um, so in 1893, the World's Fair was being put together, and there was a fight between Tesla, who was supported by George Westinghouse.

SPEAKER_01

Yeah.

SPEAKER_02

Yeah.

SPEAKER_01

Um I actually know that Westinghouse Motors. Yep. I don't know why I know that, but I do.

SPEAKER_02

Yeah, so he essentially um took the like the rights to the motor, and like that's how you know it got out.

SPEAKER_01

Okay.

SPEAKER_02

Um, so there was a fight between Westinghouse and Thomas Edison to light the fair.

SPEAKER_01

I vaguely remember this, yeah.

SPEAKER_02

Yes. Um, and Thomas Edison was with the General Electric Company. Yeah. Um, so the General Electric Electric Company bid to light the fair for$1.8 million, which in today is$35 million. And the fair was like, fuck no.

SPEAKER_01

And it's like, I really appreciate that offer. You're so kind. Um, bye. I think we're gonna look at some other options. Yes, yeah, pretty much block in your future endeavors.

SPEAKER_02

Well, they came back uh with a bid of$554,000, which is$19 million today. But then behind their back, Tesla and Westinghouse put in a bid, um, and they offered to light the fair for$3,099. Or not$3,000,$399,000.

SPEAKER_01

Numbers are hard. They are hard.

SPEAKER_02

$399,000, which is$14 million today. Sold. Okay. Yeah, exactly. Um, and they they won the contract because you know, cheap.

SPEAKER_01

Well, and remember it was like a time of like economic fucking depression and everyone's dying of cholera, so it's like, yeah, I don't really have like money to pay you 34 million fucking dollars. Like I appreciate that you think I'm rich enough, but it's not happening. We already used all of our connections to get the fare here in the first place. Like we're kind of out of money now.

SPEAKER_02

Yeah. Um, so with okay, hold on. Where the fuck? Yeah, so they won the contract. Um, so with this, Tesla's AC polyphase system would be on display for the world to see. Um, on opening day, President Grover Cleveland pushed a button and lit up nearly 100,000 incandescent lamps.

SPEAKER_01

Yeah, that electric finger baby that got such a young wife. Among other reasons.

unknown

We don't have to talk about it.

SPEAKER_01

Did we just say that last time? We had briefly mentioned that his wife was known to him when she was a child.

SPEAKER_02

Yes.

SPEAKER_01

Yeah.

SPEAKER_02

Way to go, Grover Cleveland. So awkward.

SPEAKER_01

But I'm gonna prefer to think that it's probably the electric finger, because then she doesn't have to pay the doctor for her hysteria treatments. That's a good point. Just that's a good point. Just the cocaine at this point. He's got an electric finger. I don't need that anymore. We got that taken care of.

SPEAKER_02

Just give me my prescription for cocaine and everything will be fine. My cocaine prescription.

SPEAKER_01

And then we'll be okay.

SPEAKER_02

Yeah, exactly. That makes sense to me. Um, so he used his electric finger to light up nearly a hundred thousand. I kind of wish that we had a video so you could just see. My weird little finger right now. Um, it was powered by twelve.

SPEAKER_01

Twelve.

SPEAKER_02

Twelve thousand horsepower AC polyphase generators. There's twelve. Got it. Okay.

unknown

Okay.

SPEAKER_02

Um and how many horsepower? Thousand.

SPEAKER_01

So there's twelve thousand horsepower essentially. I just want to picture that many horses. So, like, if you had 12,000 horses, can you imagine 12,000 horses? That's how many power this baby has.

SPEAKER_02

My ass would get trampled immediately. Well, you would die just looking at that.

SPEAKER_01

I would just inhale and peel over. My throat would close, I'd be dead.

SPEAKER_02

Uh um, and it also showed how safe uh AC was compared to DC. And it displayed how electricity could reshape the nation. So the White City became known as the City of Light due to Tesla's invention lighting up the fair. So during the fair it was called the City of Light. Uh also with this, like his AC machine being showcased at the fair, it led to Westinghouse and Tesla winning the rights to the Niagara Falls Power Station. Because there was a battle between them and Edison to win that as well.

SPEAKER_01

And they won that one? Mm-hmm. Why do we know, like, why is Edison like the electric man then? I don't know. We have to look further into that.

SPEAKER_02

Well, I know Tesla's like the rest of his life is like super fucking sad.

unknown

Yeah.

SPEAKER_02

Um, but yeah, no, that's all I have for Tesla's AC current.

SPEAKER_01

Um So you made me think when I was going when I was driving to Connecticut, um, we stayed in Scranton, Pennsylvania.

SPEAKER_03

Uh-huh.

SPEAKER_01

Um, and they have this huge sign that says the electric city. Uh-huh. When you said the the city of light, it just reminded me as I was like, well, what what the hell is that about? It was because they had it was the first US city with an electric streetcar system.

SPEAKER_02

Oh, cute. Oh, I love it.

SPEAKER_01

And yeah. It was an early pioneer in using and distributing electricity. So it was like the white city in in real life.

SPEAKER_03

Yeah.

SPEAKER_01

Cool.

SPEAKER_03

Cute.

SPEAKER_01

It's a really fun sign.

SPEAKER_03

Let me see.

SPEAKER_01

Electric today.

SPEAKER_02

Oh, cute. It kind of reminds me of Disneyland for some reason. Yeah, like the top picture.

SPEAKER_01

Yeah, no, it's very like turn of the century that like that's kind of what Disney was going for was that uh old tiny feel. They did it, it worked.

Scranton And The Electric City Aside

SPEAKER_02

Um cool. So that's uh Nicola Tesla's AC Power. His life went downhill from there. The next uh invention exhibit, whatever, is the automatic dishwasher. Hell yeah! Yeah. Um, okay, so it was invented by Josephine Cochrane in 1885.

SPEAKER_01

We love a woman inventor. Mm-hmm.

Josephine Cochrane’s Dishwasher Origin

SPEAKER_02

Uh she found the task of dishwashing tedious and it frequently resulted in chipped dishware. So she was like, I'm fucking done with this.

SPEAKER_01

That's how I feel. Agreed. Yeah, I look at like almost everything I buy, I'm like, is this dishwasher safe? And it's like, oh no, you should hand wash this. I'm like, get the fuck out of here.

SPEAKER_02

That's why I hate the Starbucks cups. Yeah.

SPEAKER_01

Like I have a love-hate relationship with them. Yeah, because they're so cute, but then you have to like try to jam your hand down to the bottom of the There's one I think I still have it.

SPEAKER_02

I got it like years ago, and I just got so fucking tired of hand washing it that I started putting it in the dishwasher and it started peeling. I was like, oh, oops. So I don't use it anymore. Yeah, that makes sense. If I have it, I don't know.

SPEAKER_01

Unless it's like a cast iron or Or like a really nice set of knives. There's like the only two things that I'm like, fine, I'll hand wash you. Everything else best be able to be put. Don't give me a fucking cup that can be put in a dishwasher, but it doesn't matter with you. Yeah. You think I want to scrub that shit? No. So back to Josephine. Yes.

SPEAKER_02

And and her automatic dishwasher, which we love. We do. Um, okay, so prior to her her dishwasher, other attempts had been made um to like make them. Uh so Joel Houghton? Hutton? H-O-U-G-H-T-O-N. Hutton Hotton um designed the hand cranked dish soaker in 1850.

SPEAKER_01

Seen those. Yep. They're pretty cool actually.

SPEAKER_02

They are. Um and then L.A. Alexander improved that um by adding a geared mechanism that allowed the user to spin racked dishes through a tub of water. So it would like rotate the rack of dishes. Yeah, the rack of dishes.

SPEAKER_01

Oh my gosh, like a little Ferris wheel for dishes.

SPEAKER_02

Yeah, pretty much. Um, neither of those worked. No. Yeah. So uh so since she was, you know, tired of hand washing, and obviously those two dishwashers did not work out well. Um, following the death of her husband in 1883, she was left with like$1,535.59, which today is$47,000, but she had to use most of it to pay off his debt. Husband. Yeah. Um, what was left of it, which was not a lot, um, she used to start developing her prototype for an automatic dishwasher. So she filed her first patent in December 31st, 1885, under the name JG Cochrane.

SPEAKER_01

So I know that like it's not like, you know, a sp a specific time frame, but like you should definitely do women inventors. Because I remember when I was in high school, I saw a book of things that women invented. Yeah. And like anything domestic that you can think of, yeah, like dryer sheets. I remember like men were like, we have a dryer sheet, but it kept getting stuck, it was like a rag, and it just kept getting stuck to the vent and clogging the dryer. Yeah. And they're like, one guy goes home to his wife and he's complaining over his scotch. Um, and she was like, What if you just make it fucking porous? And he goes, Oh my god, dryer sheets.

SPEAKER_02

Like No, there's so many like fucking inventions that women made that men were just like, I'm gonna take this.

SPEAKER_01

Yeah, they either took it, put their name on it, or would they just like conveniently leave out that a woman invented it.

SPEAKER_02

Exactly. Which I think is why when she applied for her patent, she used the name JG.

SPEAKER_01

Yeah.

SPEAKER_02

Yeah, because like that could be anything.

SPEAKER_01

It could be Jonathan George.

Designing The First Automatic Dishwasher

SPEAKER_02

Exactly, but it was not. Um It was Josephine Georgette. No, her last name she had two last names, Garrett. Oh, Garrett. Yeah. So so it was Josephine Garris Cochrane. Oh, okay. She also ended up changing the spelling of her last name of Cochrane, like towards the end of her life, and I was like, why? Dementia. Maybe. Um anyway, uh, she received her patent for the dishwasher on December 28th, 1886, so like basically a year later. Okay. Um so she worked on her prototype in a shed behind her house in Shelbyville, Illinois, and she hired her first employee, a mechanic named George Butters. Just Butters, like sounds like a soft man. It's really me. I just love the name Butters. Or like when I was in high school, there was a kid, his last name was Butterworth. Shut up. And I was like, that's amazing. Like it just seems so cute and innocent. It does.

SPEAKER_01

And like, it's hard to take you seriously.

SPEAKER_02

It was very hard to take him seriously. I think he was scared of me. And I don't know why.

SPEAKER_01

Because his name is Butters. Butterworth. He's all like, oh, Butterworth, whatever. He's all malleable, squishy and greasy.

SPEAKER_02

Well, apparently I was also very scary in high school, and I'm like, really? Because I didn't talk to anybody.

SPEAKER_01

That's all you have to do. It was also terrifying in high school because I didn't talk to anybody.

SPEAKER_02

Well, it also didn't help that Eric was my best friend at the time. You know, being friends with the black trench coat wearing goth kid with the spiked hair usually.

SPEAKER_01

Didn't talk to anybody. That was enough.

SPEAKER_02

I hate high school. Um, anyway. So uh George helped her construct the dishwasher prototype. Um, she first, before she hired George and started working out of her shed, uh, she tried working with existing manufacturing firms, but ended up opening her own, the Garris Cochrane Manufacturing Company. She said, and I quote, I couldn't get men to do the things I wanted in my way until they had tried and failed in their own. And that was costly for me.

SPEAKER_01

And it's fucking annoying. It is fucking annoying. Yes. They were like, oh I know! They're like, wow, this doesn't work. You're like, I know it doesn't fucking work, you fucking idiot. I told you to do it not that way. That is why I told you to do it this specific way.

SPEAKER_02

Oh yeah, no, that makes sense now.

SPEAKER_01

And they're like, oh my god, this way works so much better. If only we had tried this 20 years ago, you're like, oh my god.

SPEAKER_02

Exactly. Yeah, I hate you so much. She was not having it.

SPEAKER_01

Good for her.

SPEAKER_02

I know. Um that's why she left that, hired George, and started working out of her shit. Because men.

SPEAKER_01

Um at least Mr. Butters can help her get the job done right. He listens. He'll listen. He's malleable like butter. He needs money.

SPEAKER_02

Um I also need money. Excuse me, Bath of May. Um, okay, so alright, so she designed the dishwasher with wire compartments, each especially designed for either plates, cups, or saucers. So she literally measured like all of her dishware specifically to fit in these certain racks.

SPEAKER_00

I love it.

SPEAKER_02

Yes. Um, and then the compartments were inside a wheel that laid flat. Is it lay or laid? Lay flat. Lay flat.

SPEAKER_01

I think it's lay flat. There's some parts of grammar that I don't fucking understand. English makes no sense. It's very hard.

SPEAKER_02

It is the hardest language to learn.

SPEAKER_01

Which is ridiculous when you look at Russian. Yeah. And they're like, oh, that's easier than English. And I'm like, oh my god. It is. I think God I was born knowing this one. I wasn't born knowing it because I was like taught at first, you know. Actually, I was taught actually that's not true. I was taught at second. Spanish is my first language.

SPEAKER_02

Uh sarcasm was mine.

SPEAKER_01

My first words were more shoes.

SPEAKER_02

My first words was shit.

SPEAKER_01

Really?

SPEAKER_02

Yeah. No, it was daddy, and then the next one after that was shit because I lost a ball under a couch and apparently it upset me very much. So I was just like trying to grab for it and I was like, shit, shit, and my mom thought it was hilarious. It is hilarious. It's the last time she ever thought I was funny. Um okay, so right. So the wheels lay flat inside a copper boiler. Um, there was a motor that turned the wheel while hot soapy water sprayed from the bottom and it rained down on the dishes.

SPEAKER_01

Exactly what happens today.

SPEAKER_02

Yes.

SPEAKER_01

So she just did it so right that we're like, wow, we don't need to really change anything from here on out.

SPEAKER_02

Mm-hmm.

SPEAKER_01

Pretty much.

SPEAKER_02

Yep. It was the first use of water pressure instead of scrubbers to clean.

SPEAKER_01

She's just a fucking genius. Yeah, because she's the one who always has to wash the fucking dishes. I know. She knows. She's fucking over it. She's like, I hate washing dishes. You know what could wash dishes for me? That thing.

Selling To Institutions And The Fair

SPEAKER_02

That machine with water power, water pressure. Yeah, what did I say? Water pressure. Water pressure, yes. Um, so she first focused on selling to hotels, restaurants, colleges, and hospitals because her original machine was really, really large. Um, so the first model was the Garrus Cochrane dishwasher, which could wash and dry 240 dishes in two minutes. That's fucking crazy. Okay, I need that one. No, you don't.

SPEAKER_01

Do?

SPEAKER_02

You you don't have 240 dishes.

SPEAKER_01

Bet. And then when all my family comes to visit, do you know how often I run that fucking dishwasher? It's like twice two to three times a day. Well, stop hosting people. I like it.

SPEAKER_02

Except for me. I I'm coming over. Um, right, so since this thing was so fucking big, she had trouble selling the dishwashers to like individual households. Makes sense, specifically housewives. Um, so that's why she focused on you know restaurants and stuff. Um, but other than the fact that it was too expensive for like the common household because it costs between 75 and$100, let that sink in.

SPEAKER_01

I had to replace my dishwasher recently. I wish it was between$75 and$100.

SPEAKER_02

Oh my god, the last time I got a dishwasher for the house in Mesa, it was over a thousand dollars. Like, what the fuck?

SPEAKER_01

Yeah, I bought mine on sale and it was under a thousand, but it was on sale. Yeah, because that's the only time I replace anything in my house is when I can get it on sale. I mean that's fair. Anyway, I'm like, we're gonna suffer through this shit until like buy it for cheaper.

SPEAKER_02

Dude, when this one in this house goes out, I'm gonna be so sad because it's one of those super inefficient ones from the 70s, but it works fucking wonders. Yeah, I will cry.

SPEAKER_01

Dishes are clean.

SPEAKER_02

Yeah, they are not matters. Um okay, so this is kind of where like she's she's a cool, she's a cool gal. Okay, but she kind of lost me in this part because one of her strategies to try and sell to housewives. Do you want to take a guess?

SPEAKER_01

Your servants or something?

SPEAKER_02

Essentially, yeah. Yeah. Yeah.

SPEAKER_01

So one of her strategies pay your servants anymore.

SPEAKER_02

Um so she would portray herself as a wealthy widow who was tired of her servants chipping her fine china. Yes. Um, census records suggested that was not true. Uh the 1870 census 70 census listed no servants in her home. And then the census in 1880 listed everyone.

SPEAKER_01

So what I don't know is did this servant put her dishes in the dishwasher?

SPEAKER_02

Yeah, because I mean she invented it, you're gonna use it, bitch. Don't chip my fine china.

SPEAKER_01

So like, how hard do you get one of these goddamn plates?

SPEAKER_02

I don't know, dude. I don't know, dude. She lost me a little bit with that one. So anywho. Um, so along with the machines being too expensive for most households, because you know,$75 to$100. Yeah. Uh, most houses actually weren't equipped to handle the requirements for the hot water.

SPEAKER_01

That makes sense.

SPEAKER_02

Yeah. Um, so most of her business, like I said, went to like big restaurants and kitchens. Yes. Um, so in 1893, when the World Fair rolled around, she showcased her machine. Um, and she actually won a pr won a prize, uh, which was really good for like publicity and sales. Um, and then she would go on to later fairs with her machine as well in Massachusetts, New York, and Missouri. Um, so the World Fair like helped her a lot. Um the Garris Cochrane Manufacturing Company or the Cochrane's Crescent Washing Machine Company, there's two names. I don't know which one's right.

SPEAKER_01

Um both. It's just like all those people who had like random ass fucking aliases. Yeah. They're like, my name is actually uh Jonathan Benjamin, but you can call me Timmy, and you're like, why the fuck would I call you Timmy? Where did that come from? Where did Tim come from?

SPEAKER_02

Yeah.

SPEAKER_01

And they're like, I don't know, I just felt like it. And you're like, no.

SPEAKER_02

Yeah. I just I have no idea which one.

SPEAKER_01

Use your name.

Pabst’s Blue Ribbon At The Fair

SPEAKER_02

Either way, her company became part of KitchenAid in 1949. Oh, sick. And her dishwasher was introduced to the public. Um, so in the 1950s, there was an increase to the availability of hot water in homes. Um, so there was also a change, and there was also a change in dishwashing detergent because at the time the detergent like left a ridiculous amount of residue and it was like really gross. So they came up with a new formula to leave less residue. Um, and then this changed the attitude toward having an automatic dishwasher in the house. And there we are. The 50s. The 50s. Although I do love 50s looking like kitchens.

SPEAKER_03

Yeah.

SPEAKER_02

Like, you know, at the at the antique mall in that back room, that whole like fridge stove. I love it so much. Me too. I want I want to buy it specifically just to like put it in the basement.

SPEAKER_01

Shove it through the door. Like, this goes here now. I don't care if it's not wired.

SPEAKER_02

This lives here now! Yeah.

SPEAKER_01

No.

SPEAKER_02

So that's the automatic dishwasher. Nice. Do you want to take a guess what this last one is?

SPEAKER_01

Does it replace Grover Cleveland's electric finger?

SPEAKER_02

No.

SPEAKER_01

Oh.

SPEAKER_02

I mean, no.

SPEAKER_01

So you still have to get your orgasms by prescription. Gotcha. Okay. That's upsetting. Um, what random ass fucking shit do they have? So much random shit. What's that weird ass bike thing?

SPEAKER_02

Oh, that one with the giant wheel.

SPEAKER_01

Yeah, I talked about it, but I can't remember what the fuck is.

SPEAKER_02

Okay, let me the category is um drinks and food.

SPEAKER_03

Coca-Cola. No. Huh. I don't know. Paps blue ribbon.

SPEAKER_01

Paps blue ribbon.

SPEAKER_02

PBR.

SPEAKER_01

Did they did they showcase it by playing beer pong and they're like, look, it tastes the same even when it's warm.

SPEAKER_02

No, but I feel like that would have helped. It would have. Yes.

SPEAKER_01

Because refrigeration wasn't widely known, so like sure wasn't. You're like, yeah. Cold, warm, full of dirt from the floor. Tastes the same. It sure does. Don't mind the lint. PBR. PBR. Alright.

SPEAKER_02

You ready?

SPEAKER_01

Yes.

SPEAKER_02

The perfect cheek beer was first introduced to the world at the 1893 fair. Uh, which actually isn't true. Um okay, so by 1893, Frederick Pabst was already established as one of the most successful brewers in the country. Um, he had already won like many awards and accolades in Milwaukee. Um, he had already also sold over a hundred thousand barrels in 1872. Of this Papst Blue Ribbon? Yes. Or of something else. It is essentially Paps Blue Ribbon, but it had a different name.

SPEAKER_01

Okay.

SPEAKER_02

Um at the time it was known as Pabst Best Select. Yeah. I don't know about the best part, but maybe beer was different back then. Probably. I'm sure it was better than it is now.

SPEAKER_01

Well then what the fuck are they calling Papst good for?

SPEAKER_02

Oh, I'll get there.

SPEAKER_01

Okay.

SPEAKER_02

Um, okay. So Pabst is an American lager established in Milwaukee in 1844.

SPEAKER_03

Uh-huh.

SPEAKER_02

The brewery was founded by Jacob Best, which is where Best comes from. Okay. Um, and was known as the Best Brewering Company.

SPEAKER_01

I see. So this is actually just like a play on words to make you think that it's like good beer, but it's actually just like his name's Best. Yes. He's like, yeah, it's the best. He knew what he was doing.

SPEAKER_02

Buy my shit beer.

unknown

Exactly.

SPEAKER_02

Um, okay. So Frederick Pabst married Jacob's granddaughter Maria and became a brewer in the factory. Um, when the last best retired and moved back to Germany in 1867, Frederick and his brother-in-law, who at the time was the vice president of the brewery, worked together to create one of the largest companies in the nation. Uh, they capitalized oh, sorry, my notes just like switched pages and threw me off. Um, so what's his face? His brother-in-law was now the president, okay, and he was the vice president, Frederick. Um, and they were able to make this like the largest brewery in the nation at the time. They capitalized on the great Chicago fire because it burnt down 19 Chicago breweries.

SPEAKER_01

And they're like, aren't you sad? Don't you think cheap ass beer would help?

unknown

Yeah.

SPEAKER_01

Everyone's like, yeah, kind of. It would a little bit, yeah. Actually, I would feel better. Thank you.

SPEAKER_02

Well, since it took out 19 breweries in Chicago, it kind of positioned Milwaukee as the leading beer producing city because they had like a shit ton of breweries at the time, too. So Milwaukee was like, fuck you, Chicago. She was like, oh my god, it's our dad! Maybe it was Milwaukee who started the fire. It was a cow, right? That's what they say.

SPEAKER_01

Yeah. Cow kicked over a lantern, burned the whole fucking city down. Like, are you serious? Good for her, you know. Honestly, with the way that those slaughterhouses were, burn that shit down. She's like, you know what? No more. She kicks over a lantern, she's like, burn, baby, burn. Take down all of you.

SPEAKER_02

Yep, that's exactly what she was doing. She knew what she was doing. Um, all right, so in 1889, Frederick's brother brought Pedrix Brewery. His brother-in-law died. Oh. Uh, leaving Pabst as president. And um, so this is the time when he changed the name from Best to Pabst. And thus the Pabst Brewering Company began. He was like, oh, this bitch is dead.

SPEAKER_01

So I've been waiting for all you bitches to get out of here. Of like easma. Well, we ain't getting a dinner. Back to work. Love easma. Just cover up everything that says best, puts some fucking pap's face all over it. Yeah, dude, I would. I get it.

The Budweiser Controversy

SPEAKER_02

Um, so the first thing that he did now that he changed the name and was the president and in charge of the company, uh, he took to the World's Fair. Um, so he kind of used this as a chance to earn national attention. Exactly. I love it. He's like he's like, remember your shit burned down. Here's Milwaukee. It was best, but now it's PAPS. Here it is. Um, yeah, so he took to the World Fair. Um, but since this beer had already like won awards, um, a blue silk ribbon had already been tied to each bottle. Like that was already a thing that was happening, but it kind of set them apart at the fair because they had a blue ribbon on it.

SPEAKER_01

Someone's job is to meticulously tie. Blue ribbons around beer bottles.

SPEAKER_02

Okay, so since they were um already putting the blue ribbon on each bottle, because this was before cans, it totaled in one million of feet, one million feet of ribbon per year. Good god. So much ribbon.

SPEAKER_01

Yeah, so it's a lot of ribbon. I think it's something second to like Santa Claus ordering from this ribbon company.

SPEAKER_02

Yeah, probably.

SPEAKER_01

It's a lot of ribbon. A lot of fucking ribbon.

SPEAKER_02

I know. Um but yeah, obviously this blue ribbon kind of set them apart at the fair. Um he created a grand pavilion in the agriculture building. Um, and with this they became one of the final two nominees for America's Best Beer.

SPEAKER_01

What's the other one? Take a guess. No. Uh Budweiser?

SPEAKER_00

Yes. Budweiser. I hate Bud.

SPEAKER_02

Now you do. It tastes like sand.

SPEAKER_01

You can't fool me.

SPEAKER_02

So yeah, okay. Alright, so this is the interesting part. So they were the last two like final nominees, and it is widely debated on who actually won. Like nobody actually knows who won. Okay.

SPEAKER_01

So Well Paps already has the blue ribbon.

SPEAKER_02

He yeah, they do. So um, so it said that Budweiser won.

SPEAKER_01

Okay.

SPEAKER_02

Initially. But one of the judges announced that Budw Nope. Budweiser had chemical impurities.

SPEAKER_01

I'm sure it fucking did. It's the late 1800s. There's formaldehyde in your meat. What uh yeah, dude, I'm sure it does.

SPEAKER_02

Yeah. Which I and this was due to like a simple measurement issue. So like they just measured something wrong and it tasted like chemicals to this one judge. Okay. So since this one judge had like a little hissy fit, the New York Times wrote that the entire system of awards at the fair was, I qu and I quote, a disgrace to the supposed intelligence of the country.

SPEAKER_01

Thank God journalism isn't overdramatic.

SPEAKER_02

I know. Um, so since this one judge changed their vote from Budweiser to Pabst, um, there's a lot of confusion on who actually won. Most people believe it was Budweiser, but there was a newspaper article from the Deadwood Pioneer. Okay, so the Deadwood Pioneer tried to clear things up with an article titled Papst Milwaukee Beer Wins, leaving all other statements from other sources unauthorized and misleading. So this one this one photo newspaper is like, it's PAPS bitches, and that's that's it. That's it. But it's still like very widely debated on who actually won. Nobody knows.

SPEAKER_01

Something like that coming up in like one of my episodes where they're just like they never really like clarified or finalized this thing, but it just like there it was, which is like left open. Yeah, and they still call it this they like they're like, oh yeah, perhaps it's a winner. It's like, not really. The judge changed his mind, and now we don't fucking know. We didn't clear that up at all.

SPEAKER_02

Nobody helped this situation at all. Yeah, pretty much. That's exactly how it is. Um so since they quote unquote won uh after the fair, the name was changed from Pap's Best Select to Paps Blue Ribbon. And people literally, like when they would go to the bars or whatever they had bars. They had bars, okay. It was bars. Um, people would ask their bartenders for the blue ribbon beer. Um, obviously, cans became more popular um to manufacture. So instead of like tying blue ribbons or attempting to tie a blue ribbon on a can.

SPEAKER_01

That guy quit.

SPEAKER_02

Yeah, he's like, fuck you guys.

SPEAKER_01

I fucking hate this job now. Um so hard.

From Ribbons To Cans And Legacy

SPEAKER_02

It made more sense to get rid of the silk ribbon and just put an image of it. So that's why they don't have blue ribbons anymore. Um bring it back, make it fancy. I would buy the bottles if there was blue ribbons on them. Do they still have the bottles? No.

SPEAKER_01

Yes? I don't think so. I don't know. The last time I bought Paps was in like a quality five pack. Yeah. Yeah. In order to get many, many people intoxicated. I don't know. Yeah, that's the best way to do it.

SPEAKER_02

I have to look it up. Paps. Ribbon bottles. Oh, they do.

SPEAKER_03

They do.

SPEAKER_02

Yeah, but it looks just like a fucking course. It's nothing fancy.

SPEAKER_01

Okay, so this is just me reaching out to Paps because I'm sure that they're gonna hear this. The CEO is tuning in. Um bring back the ribbons. Bring back the ribbons. I want to see the fucking ribbon.

SPEAKER_02

Yeah. I'll buy your beer more if you buy your shit beer if you put a ribbon on it.

SPEAKER_01

Make me feel pretty.

SPEAKER_02

It's been three long years. I love that song. I know. You Dan didn't know what it was the other day, and I started screaming it at him. Remember?

SPEAKER_01

It's a great song because it's on my it's on my new CD. Yeah. The best of the warriors. Thanks for your digest. You're welcome.

SPEAKER_02

And focus. Um, okay. So in the 1950s, the company added the line selected as America's best in 1893 to drum up sales, even though it's not a hundred percent.

SPEAKER_01

Budweiser's just like, no.

SPEAKER_02

Budweiser like, you son of a bitch, fucking liars. It was us, it was that one measurement. Ah. Um, the Pabst Pavilion that was in the agricultural building, it was dismantled, but they brought it back to Frederick's home, and it now serves as the entrance to the house, museum, and gift shop of the Pabst Mansion.

SPEAKER_01

Yeah. So one of my students went to the Silver City Museum the other day when we we had our internet down and he was showing me pictures of like all the things that they saw and like telling me about it, and then he goes, Oh, and this is the gift shop. I was like, honestly, also one of my favorite parts. I was like, I like I I like the knowledge. I also want my trinkets. He's like, same. And I was like, yeah.

SPEAKER_02

Yeah, I bought a deck of old made cards from that gift shop.

SPEAKER_01

Like, quite frankly, if you don't have a gift shop, I am less interested in what you have to tell me. Yeah. Because I would like to commemorate my time here with a magnet or a sticker. Exactly. Of some sort.

SPEAKER_02

Yes, that's what I do. I wish you'd be like, or it's usually a mug.

SPEAKER_01

A mug would be good. Yeah. Yeah, like I would like I would like to commemorate this. Like, I went to the Mark Twain House. So interesting. Great time, lovely guided tour. If you ever go, general public, I recommend the the one where you have like the character take you around. It was so much fun. It was so interactive. Uh it was great. Um and you could just see the basement. Which I do like to see on the regular tour. It's amazing.

SPEAKER_02

Dude, Squirrel, um, they're fucking doing tours in the basement at the haunted now. Or Zacus Museum.

SPEAKER_01

I know. What the fuck? I know. Vanessa went and she was like terrifying. And I was like, she said that you're not allowed to stop. I wouldn't. I don't know if we're allowed to talk about this. I don't fucking care. You know what? Eventually we'll be big enough and it'll be the problem of a lawyer that we have. Um if Zach ever listens to this, it's gonna be someone else's problem.

SPEAKER_02

Yeah. Alright, listen, Zach.

SPEAKER_01

Our lawyer better be named Butters. And he better have big circle glasses.

SPEAKER_02

Or Butterworth. Something with butter.

SPEAKER_01

And a big bow tie.

SPEAKER_02

Cute. Is he Jewish?

SPEAKER_01

Maybe.

SPEAKER_02

I need But he's not practicing. I need him to be Jewish. I don't know why.

SPEAKER_01

No matter what he is, he's not practicing.

SPEAKER_02

That's fine.

SPEAKER_01

Like he still likes to menora, but like that's it. Because it's just kind of fun.

SPEAKER_02

I mean, I get it. That's fine.

SPEAKER_01

Me too.

SPEAKER_02

Um no. I didn't go into that one fucking room in his museum. Why the fuck would I go into the basement?

unknown

I don't know.

SPEAKER_01

But anyways, you can go in at the Mark Twain house, and it's not that scary, and it's really fun to see. But I appreciated that they had a gift shop full of books.

SPEAKER_00

Yes. Yes.

SPEAKER_01

And t-shirts.

SPEAKER_00

Yes.

SPEAKER_01

And fun stuff. I spent well I spent about half like I we went to the tour, that took about an hour, and I spent another like 34 to 5 minutes shopping.

SPEAKER_02

That's what I do every time I go to like a zoo, a museum, anywhere. I spend most of my time like when Please provide me a gift shop. Like when me and Joey went to the Kennedy Space Center MOOC Space Center. Yeah. I spent most of my time looking for gifts for you. It's like oh like a spaceship.

SPEAKER_01

I go, yeah, every time I go sticker. Every time I go to the museums like in Chicago, they have like like by the U505 in the Science Center, which is amazing because you get to go on an actual submarine. They have like a little gift shop outside. Gotta go.

unknown

Yeah.

SPEAKER_01

It's not even the main one, I gotta go.

SPEAKER_02

Yeah.

SPEAKER_01

Yeah. And then I have to go to the main one on the way out.

SPEAKER_02

That's what I did.

SPEAKER_01

Sometimes on the way in, I'll make Danny stand and get tickets and I go to the gift shop.

unknown

Yeah.

SPEAKER_01

And I pre-look, you know, just like a pre-look.

SPEAKER_02

Yeah. What you got here for me? That's literally where I spend most of my time. So I totally get it. But it seems like they turned Frederick's house. They turned Frederick's house, which is the Paps Mansion, into a museum. And then they used the pavilion, the original pavilion from the 1893 World's Fair as the entrance to the gift shop. So clearly we have to go. Yeah.

SPEAKER_01

Yeah. I mean, like, shit on Paps as a starter, but I want to go see it though.

SPEAKER_02

I'll go to Milwaukee. Yeah.

unknown

Yeah.

Gift Shops, Museums, And Travel Plans

SPEAKER_02

Okay, let's go. Cool. Um, so that's the history of Pabst um and their time at the at the World Fair, where they may or may not have won America's Best Beer. But now PBR is one of the most popular cheap beers among college fraternities. And was used by all millennials to fill cups in beer pong. Because we actually filled the cup with beer.

SPEAKER_01

And eventually you stopped caring how many floaties are in there.

SPEAKER_02

I'm sure we had so many diseases.

SPEAKER_01

No, I'm like picturing it now. I'm like, that's so unsanitary.

SPEAKER_02

Well, that ball would roll in the dirt, we'd still pick it up and throw it.

SPEAKER_01

Can you quickly just rinse it in your dirty ass water cup and you're like, see, clean. And you just down it.

SPEAKER_02

It's alcohol. It's it'll it's fine, right?

SPEAKER_01

It's like 0.2% alcohol.

SPEAKER_02

This is America's best we're talking about. Oh dare you! You son of a bitch!

SPEAKER_01

Oh college. So, before I forget, and we close this out, um we have an email address. Oh, cool. Oh shit!

SPEAKER_02

Okay, yes. Uh-huh. Uh-huh.

SPEAKER_01

Yeah. I'll do it right now. And by the time this comes out, we're gonna have an Instagram.

SPEAKER_02

Um, I am gonna be honest with you, I refuse to do a Facebook. That's fine. Okay, so like probably just Instagram. Yeah. Maybe other things, like if it actually if we actually need it, but yes.

SPEAKER_01

Yeah, no, I I don't really use Facebook, unfortunately. Um I don't either.

SPEAKER_02

You keep sending me shit and I never open it.

SPEAKER_01

That's because Danny sends me reels and then I just keep scrolling. And I just get lost in it. I'm like, oh my god. Anyways, I use it for like marketplace, and that's about it. So it's not very good for us. Um I'm not much of a social media person. Instagram is really the only thing I use. So same, same. That's where we'll find us. Um but we have an email address. It is that's so macaronipodcast at gmail.com. And we would love for you guys to write in stories. Um, any stories that you have, like your family stories, your town stories, your favorite story from history, suggestions of things for us to cover in the future. We we want to hear all of it. Um so in your email, if you could share if we can say your name and what your preferred pronouns are, so that we don't muck it up. That'd be super fantastic. Um, yeah, I want to hear all of the stories. I, you know, like I say, you are history. You like we all make it happen. So I want to hear everyone's fucking stories. Yes. Um, please, please, please, and thank you. Well, anyways, thanks, Dingle Dandies. We'll see you next time.

SPEAKER_02

We'll see you later.