This Wasn’t the Plan… But It Changed Her Life | Dafna Agajan

In this episode of the Gold Coast Podcast, host Eric Winegard sits down with Dafna Agajan, General Manager and Owner of Pink’s Windows in Fort Lauderdale & Boca Raton.

Dafna shares her powerful and unfiltered entrepreneurial journey, from navigating divorce and becoming a single mom overnight, to building a thriving service-based business in one of the most competitive markets in South Florida.

This episode dives deep into:

What it really takes to start and scale a business
The reality of cash flow struggles and sleepless nights
How mindset, faith, and resilience shape success
Why relationships and networking are everything in business
The truth about franchising vs. starting from scratch

Dafna also opens up about redefining success, not just financially, but through impact, leadership, and personal growth.

If you're an entrepreneur, aspiring business owner, or someone going through a tough transition, this episode will hit home.

Whether you're building a business or rebuilding your life—this conversation is for you.

Make sure to LIKE, SUBSCRIBE, and SHARE this episode with someone who needs to hear it.

📍 Pink’s Windows Fort Lauderdale & Boca Raton
pinkswindows.com
Instagram: @missdafna 

Hosted by Eric Winegard, CEO of Rare Blue Moon Marketing

Thank you all for listening in on today's episode of The Gold Coast Podcast!

Transcript

SPEAKER_02 0:00

Hey guys, thanks again for tuning in to another episode of the Gold Coast Podcast. Very excited. We have a very uh intriguing guest today. Um, she has taken on uh an entrepreneurial journey like never before. Sounds like she owns a few different franchises. Sounds like she's trying to gobble up all of South Florida. Uh Daphna Agajan of Pink's Window Services. We're blessed and honored to have you. Thank you. Social media is the ultimate equalizer because Dave, and this is what he's learned with us over the over a year, Dave could film a documentary. Like Dave is that world class. So is another gentleman that works with us all. But you don't get graded on a documentary. You get graded on social media. You get graded. And if you put up some junk stuff and nobody likes it, I I don't care how like so if we're in business, right? I don't care how much you like it. Like if your goal is to build your business and build your awareness and build your audience, social media is the ultimate equalizer and greater of content. So like some of those videos you'll see, it's it's the likes and shares. Um you know, he's got that one.

SPEAKER_01 1:17

That's right. The the martial artists, so people connected with it and just were sharing it, and that's how it's it's blowing up.

SPEAKER_02 1:23

Yeah, and then it was also the rapid fire. So if um, you know, maybe I'll do a rapid fire with you at the end. Like I'll come up with a few questions and and I'm just gonna rapid fire you. Tell me this about because I'm gonna learn about your business. I want to know this. Tell me about this, tell me about this.

SPEAKER_01 1:40

Should I have done homework before came in here? No, we're gonna edit it, we're gonna edit it.

SPEAKER_02 1:45

That was highly edited, that guy's video. He stumbled a bunch of times. Like I said, what's the uh number one mistake, uh, number one misperception people have about a street fight? And he goes, huh. Number one perception. He goes, hesitation. But I screamed.

SPEAKER_01 2:02

That's actually the exact clip that he showed me.

SPEAKER_02 2:04

So I I edited all that, so it looked like he said it right away. Yes. See, I'm getting this is worth, you know, this is so bad. Give me a thousand dollars. No, I'm just gonna go. I'm getting it. We're good? We're rolling, Dave.

SPEAKER_01 2:19

We could do like uh a barter exchange, right? Like do you have a house in Boca?

SPEAKER_02 2:24

Um, of course.

SPEAKER_01 2:25

Okay, so maybe we'll come clean your windows.

SPEAKER_02 2:26

Okay, we could do something cool. Oh, windows. I'm gonna let me look. Do you do companies like this?

SPEAKER_01 2:31

You do Yeah, we do commercial and residential, but do you want to save that for the podcast?

SPEAKER_02 2:35

So you so let's just get right into business, you know. Um, you said you're you've started you're a little bit newer in business. Um, you know, kind of just tell me a little bit about the business. I want to learn more about so tell me about Pink's window services.

SPEAKER_01 2:51

Okay, so we started about 76 weeks ago. I launched, and yes, I'm counting because I have a LinkedIn series where I track my weekly, yes, and um, it's the good, the bad, and the ugly. So I bought a franchise. Pink's is a franchise. I acquired a few territories, West Fort Lauderdale and Weston. And I didn't have my home territory, I live in Boca, and that was a challenge for me. And then eight months into business, Boca became available. I didn't have any funds to purchase it, but I was like, I gotta figure this out. I figured it out and I acquired Boca. So now I have my home territory, which ver helped out very much because yeah. Um, I'm in, you know, I live my territory. I go to Costco, I go to the supermarket, my kids' friends, I'm talking to parents, I'm talking to people, strangers, I don't care. I'll talk to anybody. Um, so that's a New Yorker, of course. Exactly. Exactly. But do all New Yorkers talk to people?

SPEAKER_02 3:48

I think so. I think I think I think there's a misperception that New Yorkers are tough. They're just bold.

SPEAKER_01 3:55

Maybe. Uh you know, they're tough.

SPEAKER_02 3:57

They're bold and they're outgoing, you know.

SPEAKER_01 4:00

Yeah, so I'm I definitely fall into that category. Um Boca, my bad. Yes, yes, Boca. So we do window cleaning and pressure washing for commercial and residential customers. And people ask me, how did you get into window cleaning? It was definitely not my life passion. Um I actually studied, I did my master's in real estate in 2022, and upon graduating, I wanted to get into development because I'd done commercial real estate sales and stuff and leasing. Um, so I wanted to transition. I went through some personal changes, got a divorce, and I couldn't give the hours that these developers wanted. You know, they want someone in the office from like 8 a.m. to 6 p.m. And young ones, I'm assuming. Yeah. So I turned also into a single mom basically overnight. So I I couldn't commit to those hours. I couldn't, um, I couldn't accept the salaries that they were offering. I ended up finding a a different job, um, which was fine for the time because my headspace wasn't in a place to do something on my own. Um, six months later, she shut down abruptly. I'm like, oh shit, what am I gonna do? And I wasn't in a financial position to like look for a job for eight more months. So I was like, I'll clean windows, I'll clean houses, I'll do something. Like, what can I do tomorrow? Um, so I Googled window cleaning and pinks came up, and I considered, you know, looking into different avenues. I never thought I would buy a franchise because I've done my own thing my whole life. I've been an entrepreneur, I've started things. I looked down on franchises, to be honest. And but at this point in my life, I knew what it took to build a business, and I didn't want to do it alone. I wanted to buy a business in a box, and um, Pinks was that for me. Um, the next day I went into the supermarket and I saw the these two guys from Pinks. Um, they were the local Boca guys, and I was like, You the guys from the video that I saw on Facebook? It wasn't them, but um his owner is a franchise broker, so he put me in touch with the owner, and he sent me like five different companies to look at, but pinks for me, like it was like love at first sight, and it it aligns also the family values that they have with the company and their other values, just everything came together, and I was like, this is the right fit, the support and everything. So I went with it, and that's how I got to who I am.

SPEAKER_02 6:31

Uh so are you a spiritual person? I am okay. I'm not religious, but I'm spiritual. Okay, I I like I like that definition. So you Googled pinks?

SPEAKER_01 6:42

Yeah, I mean, we could talk about alignment like all day long. It was that was wild for me. That was like this isn't out of nowhere. Yeah, and and because I'm a New Yorker, I you know, walked up to them like Pinks, you know, and I started grilling him. Of course you did. Yeah, so tell me about yourselves, yeah. Yeah, yeah, yeah.

SPEAKER_02 7:00

Yeah, yeah, no doubt. Yeah, no, I become uh I would always say I was like you, spiritual. Like I always felt like there's gotta be something outside of this, right? And uh I become, you know, I'm proud to call myself a Christian today, maybe for the past nine months of my life, you know. And uh I think I do believe the spirit world, whatever it is, right? Whether it's heaven.

SPEAKER_01 7:20

No, I I believe in God, right? Everyone has their own way of calling it, right? The universe or whatever, but for me it's God.

SPEAKER_02 7:27

I do think God communicates to us through these events. I do, a hundred percent. Because the chances of them happening There's no such thing as coincidence. Yeah, it's like one in a trillion, and then you start adding up all the times one in a trillion happens, it's like, oh, okay, there's there's something going on here. I also think that uh intuition, like I don't think God murmurs to us. Maybe I'm wrong. I've never heard him say, hey dude, take a left here. You're gonna it's not gonna be good. I don't know if he actually has a conversation with you. I don't know. I don't think so.

SPEAKER_01 8:00

I've never had a conversation like that. You know, and like I mean, maybe when I was on crack back in the day, I don't know.

SPEAKER_02 8:09

But yeah, yeah. Or at those Syracuse parties, you know, little little one too many puppets, right? God is talking to us. Um, but um, but I but I think I think he communicates to us through intuition. So so I think that's the way of communicating is oh, I have a I have a really good feeling about this, I have a really negative feeling about this, because my wife's intuition is scary good.

SPEAKER_01 8:32

She every time scary good. Yeah, scary actually, and every time I get scared like it's the first time.

SPEAKER_02 8:39

Yep, yeah. And I think women, I have a theory on this. I think women almost are more connected sometimes.

SPEAKER_01 8:47

I think you might have something there.

SPEAKER_02 8:50

I feel I feel I really feel because I feel because my wife is always the one bringing intuition to me.

SPEAKER_01 8:55

So an interesting thing, and I don't really know that much about religion, but in Judaism, why do women wear um, the religious women or observant women, they wear wigs, right? And this is something that someone's told me, I don't know how true it is, but according to Kabbalah, women have the ability to communicate, right? And through like here. So putting the wig on sort of like keeps it more in control. Interesting was what I'm told. I could be making it up, but so we'll roll we'll go with it. Yeah, we'll roll with it. Women, women do have strong spiritual energies, and but not everyone is tapped into it or aware of it.

SPEAKER_02 9:36

You know, something that happened to me, and I'd be curious to hear your take on this. I you know, I'm not like a you know, there are people that I've met that are extreme spiritually, you know, and it's almost it's almost like whoa, like like chill. Like I think we have a life here too, right? And I think we're supposed to, you know, live this life and do the best we can here and make an impact here. You know, but I but I I I will say I've I've been on this journey now for really the past year, and uh, you know, I I find myself feeling less uh nervous about the future.

SPEAKER_01 10:10

So that's faith, right?

SPEAKER_02 10:12

Yeah.

SPEAKER_01 10:13

Um and having blind faith, right, is trusting that whatever happens is for the best or it's supposed to be that way, right? So then you can feel comfortable to sort of let go of control and trust that everything's gonna work out how it's supposed to, right? Because like right now, personally, professionally, I'm dealing with so much uncertainty. Um, I'm also going through perimenopause, so I could cry it like the drop of a hat. It might happen here morning.

SPEAKER_02 10:41

Great for content.

SPEAKER_01 10:42

I'm gonna dig deep on you.

SPEAKER_02 10:44

We want to go viral, don't we?

SPEAKER_01 10:46

So I actually cried on interviews uh post-divorce, but anyway, okay um I lost my train of thought, but um crying, emotions, um it's all good. Oh, we can rewind the tape.

SPEAKER_02 11:04

No, it's all good. No, we're we'll rewind it, and we can always edit it, don't worry. So listen, I I um Oh, blind faith.

SPEAKER_01 11:10

Blind faith, yes. Blind faith. So all this uncertainty that I'm going through right now, I've been like what you're going through right now. I started, I would say, three years ago in my divorce, okay? And it was a lot of growth. I started meditating, I started um therapy that was a little bit before, but working out and really working on myself, all those books that I've been reading and everything. And the blind faith is what's gotten me through the hardest times, right? Because it's like, am I gonna be able to make payroll? Am I gonna be um, you know, pay back my my small business loan? Like I literally wake up in the middle of the night and I can't sleep because my brain is like, you know, I'm stressing. So if you can let that go and trust that everything is gonna work out, and sometimes you're better at it than others, right? Like you can be awesome and then digress, right? And fall back into those fear patterns, um, which I felt was happening recently. And then I started this new meditation series on Monday about like your energy and like being in this space of like shame and guilt and how to clear that out because whatever you feel, that's what you attract, right? And I've been doing a lot of work since it's only Thursday today. I cannot begin to tell you the craziest things that have happened to me just since Monday. I was in the car with my daughter driving by Enterprise as one of my customers, and we drove by a site in Coral Springs, which I was there randomly. I'm like, Ta, look, there's an Enterprise. I'm like, those windows need love. I gotta like, you know, get on him. The next day, I got an email from Enterprise with 15 locations that he wants monthly window cleaning for.

SPEAKER_02 12:49

Wow. Amen.

SPEAKER_01 12:51

How do you explain that?

SPEAKER_02 12:53

Yeah, that's great. Good for you.

SPEAKER_01 12:54

I was thinking about another quote that I had given like a month ago. I'm like, wow, I wonder what's like, you know, I gotta follow up on that. I opened my email this morning, I got a response. They want to test test it next week. I'm like, it's like crazy things that are coming along that like you can't explain it.

SPEAKER_02 13:11

Yeah, no, it's great. Um so let me ask you a question. What is being an entrepreneur? One of the reasons I I I want to do this, of course, it's marketing, branding, helping people like you. And uh, you know, but I actually genuinely like to hear the stories of people's entrepreneurial journeys, ups, downs, because I'm hopeful that it does inspire people. I grew up with a single mom, a single mom in your shoes going through adversity. What is the number one thing that can what is the number one thing that keeps you up at night being an entrepreneur?

SPEAKER_01 13:57

Um I gonna make it, right? Um but there is a word that I have in mind that it's not coming. Um so give me a second, we can edit that, right? Um and payroll is in my head, but it's not payroll, it's cash flow. For me, right now, cash flow is keeping me up at night. But more than that, on this journey, and like a lot of people you talk about, like spiritual and stuff, um, what how do you define success? How do you define success? For me, success has always been defined as financial, right? If I'm successful, then my bank account will show that I'm successful, right? But like through this LinkedIn series that I have, I get this feedback like you're this, you're that, and like you're doing such a great job, and that should make me feel successful. I don't like to say the word should, but essentially, like other people's point of view is like you're awesome, you're doing great, but I don't feel that way because my bank account doesn't reflect that, right? So for me, it's an inner battle. Like, is success defined by money, or is it defined by your your journey and what you've accomplished and what kind of leader you are and who you're inspiring? So I need to rework my definition of success, and that's also something that I'm working on.

SPEAKER_02 15:27

Do you would so maybe maybe we're kind of answering the question here, but maybe there's different barometers of success. Like like it doesn't have to be either or, it could be in addition to, right? So it sounds like you're making this unbelievable impact. And I bet women, I bet a lot of women are reaching out to you, like, wow, you're so inspiring. You know, I grew up with a single mom. My mom struggled like you wouldn't believe. Welfare. Um, you know, she couldn't afford a babysitter when I was three years old. She would leave me home at night. She abused me physically. It's a very weird thing to have the one person you love in your life beat the heck out of you because you don't want to, you don't hit your mom back, right?

SPEAKER_01 16:06

Right.

SPEAKER_02 16:07

And uh, you know, I was in a homeless shelter.

SPEAKER_01 16:09

Wow.

SPEAKER_02 16:10

I was in foster homes. And, you know, yeah, guess what? I didn't graduate high school. I ended up doing freaking drugs and selling drugs and being a knucklehead. Finally went into the military, went to college, and you know, I straightened myself out over the course of you know, you know, 20 years or so. But in in my late 20s, I I really got sharp. Mid-20s, I really got sharp. But you know, I kind of wish someone was there to inspire my mom. You know, it would have been nice to have a Daphna that encouraged my mom that you know she was smart enough or capable enough to maybe, you know, maybe take on a little more risk and you know, start a business and maybe have provided for me a little better. You know, so that's just one case. You might be doing that to thousands of women.

SPEAKER_01 16:55

I hope so. I hope so. I really do. I mean, uh that would make me feel successful.

SPEAKER_02 17:02

Yeah. So so it can be in addition to, right? So you can be inspiring, right? And I would argue that's impact. You can uh you can have a big bank account. I I don't think there's anything wrong with it. I th I think you have to make business decisions. And I also think the other part of health is, you know, or other part of success is like like what are your relationships like? Like, do your kids like you? You know, like do you got a crappy relationship with your children? Um, you know, do you uh do my kids?

SPEAKER_01 17:32

You want to hear about my kids?

SPEAKER_02 17:33

I fire away, yeah. I do.

SPEAKER_01 17:35

Well, I have three kids. I have a 20-year-old who's not at home. She's studying architecture in Parsons in New York.

SPEAKER_00 17:41

Yeah.

SPEAKER_01 17:42

Um, and then I have a 17-year-old and an eight-year-old boy, 17-year-old girl. So my 17-year-old was recently diagnosed with type 1 diabetes. Okay. Um, talking like the end of last year. And we're dealing with other health issues with her. So now she's sleeping in my room. My eight-year-old is sleeping in my room, and my dog. So we have a slumber party every night, and I want to kick them out of my room every night, and they won't freaking go.

unknown 18:10

Yeah.

SPEAKER_01 18:11

But um, yeah, so my kids and I were very close.

SPEAKER_02 18:14

Yeah, good. And that's that's huge. My mother and I, you know, nutsky bringing her up, but I'm I'm just confiding in you as a as a mother. Um, you know, our relationship was fractured our whole life, and she passed away a year ago.

SPEAKER_01 18:26

And did you were you able to mend it before?

SPEAKER_02 18:28

No, she she kind of you my mom broke off all contact with me. Um, so we never knew who the father was. And I did an ancestry DNA. Let me give you the whole story. Do you this this is supposed to be about you, but I no, no, please.

SPEAKER_01 18:45

I want to hear, yeah.

SPEAKER_02 18:47

You'll love this story. Everybody, I never knew who my father was. Everybody always said I looked Italian. My last name is Weingard, which is not Italian. I always had Italian friends, I always had Italian girlfriends. My freaking wife is Italian, right? She's she was a Tambi. And um, you know, so I just said, yeah, maybe I'll try an Ancestry DNA. Let me just see if there's any Italian in me. So I did the ancestry DNA, and it uh the information comes back and it says I'm 50% Italian. Amazing, mostly Sicilian.

SPEAKER_01 19:19

Get out of here.

SPEAKER_02 19:20

Yeah, I'm as Italian as they come, so now I feel okay, right, right. The way I talk and move and date, right? They've all been Italians for the most part.

SPEAKER_01 19:28

That's wild.

SPEAKER_02 19:29

Isn't it for sure? Blood just recognizes blood, you know? And um so a few months later, a person reached out to me saying, Hey, Ancestry DNA says that we're half brothers.

SPEAKER_01 19:43

Oh, I thought you were gonna tell me it was your dad. Okay.

SPEAKER_02 19:46

It was his son.

unknown 19:47

Wow.

SPEAKER_02 19:47

Yes. So long story short, I met my father through Ancestry DNA at the age of 37.

SPEAKER_01 19:54

Oh, because the son, he was like he was still in his life, the dad.

SPEAKER_02 19:59

Yes.

SPEAKER_01 19:59

That is crazy.

SPEAKER_02 20:01

Yeah, so if you and all your daughters sign up to Ancestry DNA and your son sign up to Ancestry DNA, if you all do it, Ancestry DNA will email all of you and say there's a 99.99999% chance you're born.

SPEAKER_01 20:13

That you're related. Yeah.

SPEAKER_02 20:14

Or that it's your mother, or that it's your half brother, or that it's That's crazy. Yeah, and that's so I think you have probably have to opt in for that. But that's basically what happened. So so I called my mom and I said, Oh, I didn't, I was just like, hey mom, we solved the problem. This is the dad. I got proof, you know. And she was like, Oh no, that's crazy. That's the that doesn't make any sense. Never heard from her again. Yeah, she changed her phone number. Yeah, she changed her phone number. And uh, you know, she just kind of blocked me out of her life. It was the it was the craziest thing. And then I'm sorry, that's hard. Yeah, so you know, I you know, one could argue Are you in touch with your brother and your father? Yeah, yeah, they're great.

SPEAKER_01 20:53

That's amazing.

SPEAKER_02 20:54

Yeah, nobody's a crackhead, nobody, you know, everybody's yeah, everybody's healthy, everybody's lovey. You know, I'm actually going to one of my my other half brother's wedding next week.

SPEAKER_01 21:03

That's amazing. That's such a great story.

SPEAKER_02 21:06

For sure, yeah, for sure. Um, but you know, going down this journey.

SPEAKER_01 21:10

That part of it at least.

SPEAKER_02 21:11

Yeah, no, for sure. And and listen, not everything is gonna be a happy end, you know, and um unfortunately, but you know, but uh uh my point I'm going down here is like it sounds like you have a good relationship with your kids, and it sounds like you're pretty successful there, you know, so you're making an impact, you're pretty successful. You look healthy, you're shredded.

SPEAKER_01 21:33

Um, I think a lot of it is genes.

SPEAKER_02 21:36

Okay. I I was you got veins in your biceps, dude.

SPEAKER_01 21:39

I I did start working out again because when I started this journey before, I was obsessed with Pilates. I was riding my bike all the time, and then this business just like threw me for a loop. Um, my schedule changed. I couldn't, you know, couldn't go to the Pilates class anymore because who's gonna be with the kids and they're so um I started. Working at at home now, and uh it's been 10 days. I'm I'm documenting my journey. Um and we'll see. Yeah, I'm trying to get back in shape.

SPEAKER_02 22:08

You're a busybody, aren't you?

SPEAKER_01 22:10

Um, I'm like I have two modes. It's like go or no go.

SPEAKER_02 22:14

Me too.

SPEAKER_01 22:15

And it's like fully like 5,000 percent each direction.

SPEAKER_02 22:19

Me too. I have 16-hour days flying. You got you guys have seen how much I go sometimes, right? Maybe, possibly, I don't know. Like I go, you know, and it's usually Monday, Tuesday, Wednesday, Thursday. I'm like 15, 16 hour days, but I love what I'm enjoying myself. Like I'm enjoying talking to you, I'm enjoying going to conferences, I'm enjoying everything. But when I'm ready to chill, lights off, blanket, yes, dogs, pregnant wife, hand on her belly. Beautiful. Chilling. Yes. You know, so but yeah, cool. So let me ask you a couple questions about business. How are how are you getting most of your how are how are you finding most of your clients in business today?

SPEAKER_01 23:05

So with the franchise model, we have like a certain number of dollars that we have to put into one or two percent into a fund or something, yeah. Right. Well, aside from that, we have to put um money into ad spend. So a lot of our leads um come through either Meta or or Google, right? But it's not enough to sustain the business and you can't rely on it. And it works better in different markets than it does in others, right? Yeah. So South Florida is super competitive when it comes to window cleaning and pressure washing, and I can't rely on that lead flow. So a lot of it is self-generated. I come from a commercial real estate background. So for me, I'm trying to leverage those relationships to generate business.

SPEAKER_02 23:52

Yeah, and all the relationship relationships are huge. You know what happens to me a lot of times? Tell me if this happens to you. Like I just had a guy, craziest thing. Met him six months ago, and uh he says to me, he has this huge business in Massachusetts, met him six months ago, and uh talked to him at a hotel, and uh I he needed a ride, I could tell. And I was like, Oh, I was like, dude, I'm kind of going that way. Like, you know what? I'll just give you a quick ride. Turns out to be like 20 minutes the other way, whatever. And we just kind of hit it off. Cool dude, didn't even exchange contact information. And boom, hits me directly, contacts us, says, Hey, I really want to talk to Eric. And he goes, Hey, we have this whole internal marketing team. I just want Eric to handle it all. And it's it wasn't a relationship, but it was just you know, somebody that remembered a gesture that I did for him six months later. You never know. Yeah, you never do know. You never, you never freaking know. And like, so I try to engage with everybody a lot. Like, if I go to a bar, if I go to if I'm playing golf or whatever I'm doing, I always talk to people, even if it's a 22-year-old kid. I say, What's up, dude? How are you? You know, I've had kids that tell their parents about us. Like, I met this really cool dude, he's got this great business, you should reach out to him, dad. You know, so I try to engage with a lot of people. What would you, you know, how would you, you know, what would you recommend to a young entrepreneur and how they, you know, how they treat networking and relationships?

SPEAKER_01 25:20

I I would say like you said, like talk to everybody, you know, it's not just about what can you get out of them, it's what can you give to people, right? It's listening, it's um, and it's really being present in the moment and not just looking out for yourself. It's also what what can you give, not just take.

SPEAKER_02 25:39

I love that. I I try to give so much that I annoy people. I had this, no, seriously, I had this one guy. I go, so what do you do? He goes, Oh, I do a bunch of this. I go, I go, all right, real estate New Jersey. I go, all right, I'm gonna connect you with this guy up there who I know. Boom, boom, boom. They end up doing a deal. I said, Hey, yeah, I go, Hey, you're gonna be down here. I said, Why don't we do a podcast together? I'll give you a bunch of clips, boom, boom, boom. And then connecting with someone else. He literally texted me. He goes, Dude, I am so sick of you doing stuff for me. He goes, I'm coming into your office. I want to do whatever business you need to do with me, what we'll just do it, you know. But I have fun playing connector.

SPEAKER_01 26:15

I love playing connector, I love that. Yeah, and part of my business is also like referring, you know, business or like if customers, um even if it's not tied to my business, just random things, I love helping people out.

SPEAKER_02 26:29

Yeah. Now, how many are you the only employee? Do you have other employees?

SPEAKER_01 26:33

Um, I'm the general manager owner, and I have four technicians currently, um, two vans, and I've hired and fired two general managers. So I've accepted that um my strong suit is not hiring, and I'm bringing on a team to help me find the GM. Because I can't I can't scale with me running the business and being in it. Like after here, I'm going to run to do a quote and then I have to go visit a customer, but I need to be like figuring out my marketing budget and working on like bigger picture stuff.

SPEAKER_02 27:09

Yeah, yeah. Uh I, you know, I s I I invest a lot of money into um consulting. We go to these big events with these big uh, you know, entrepreneur goats, I don't even know what to call them, just people that are ultra successful and have put systems into other businesses to make them ultra successful. And one of the big things that I'm learning is is the transfer of knowledge. One of the things, unfortunately, I'm so experienced now, and I don't mean this to be insulting with anybody on my team, I actually forget what I used to not know.

SPEAKER_01 27:47

Right, because some things come to you sort of naturally, and you don't realize that you have this like superpower.

SPEAKER_02 27:53

Yeah, for sure. No, for sure, for sure. And yes, and and everybody's a little different, you know, and it's like, you know, some people some people uh can retain information really well, but then implementing it, they're slow at. So they're actually really smart. Like I have a guy in my team, he's very smart. If I quiz him, he knows everything. But then actually implementing it, he's very slow. I have another guy who's actually my one of my higher performers, who I'm like, dude, do you not get it? I'm like, come on, clock, clock, clock, clock. Like it's not clocking with you, right? And he and but then the second he gets it, boom, he implements it. So there's there's different learning styles and implement implementation styles, and I'm becoming more aware of that. But but hiring is everything because you know, in as entrepreneurs, if if you're gonna be in a sales position or if you're gonna be in an account manager position, there's obviously like a natural disposition of temperament typically. And and one mistake I've made is tried to push you know a square peg through a round hole with certain positions, and it just ends up exhausting me. So I'm agreeing with you that hiring hiring is critical.

SPEAKER_01 29:06

Critical. Yeah. Critical.

SPEAKER_02 29:08

Um, so how long have you been in business?

SPEAKER_01 29:10

76 weeks.

SPEAKER_02 29:11

76 weeks. I love that.

SPEAKER_01 29:14

I'm counting.

SPEAKER_02 29:15

Yeah. What's the vision for the next 76 weeks?

SPEAKER_01 29:18

Um we talked about the science of scaling. So one of it is um acquiring smaller window cleaning, pressure washing companies, and scaling that way. Um, I don't plan on doing this my whole life. Um I'm looking at like five to seven years that I want to exit.

SPEAKER_02 29:38

Okay. Exit with total be done, take the check and go home.

SPEAKER_01 29:44

Move on to my passion, which was real estate development.

SPEAKER_02 29:48

Yeah. You're still young, you're very young.

unknown 29:50

I know.

SPEAKER_01 29:51

You define young.

SPEAKER_02 29:52

Um I you feel youthful.

SPEAKER_01 29:54

Okay. So there's no number attached to it. That's uh no number.

SPEAKER_02 29:58

No, I don't think there is, you know. I don't think there is.

SPEAKER_01 30:00

Um I just celebrated 50.

SPEAKER_02 30:02

Yeah, I I I did the math when you said you graduated from 93. Okay. So I did the math. Very quick. That's the only thing I'm good at, is math. Okay. Everything else I said. Um, I uh um if you looked at a picture of me when I was 38, I was going on 50.

SPEAKER_01 30:24

Really?

SPEAKER_02 30:25

Yeah, for sure. I got up to 284 pounds. And it was not a like you I carry weight well, you know, but this was not a a good weight. I was not being healthy on the weekends, like, you know, I was drinking and but I was in a in a marriage that I was very unhappy about. I I actually so I had the double whammy. I hated my career. I don't say I hated my career. I I didn't like the environment I was in. Right? And then and then I didn't like the environment at home. So the only way I could release a little bit was, you know, go to happy hour on a Friday and and basically put myself in a coma till Saturday morning, right? And that's not the right way to handle it. But eventually, you know, I got divorced and quit that career and start we started our own firm, you know, right during COVID. And you know, I got a new lady, which is now my wife, the love of my life.

SPEAKER_00 31:26

It's amazing.

SPEAKER_02 31:27

Went from an employee to an entrepreneur, and I got a new zip code, and now I'm 45 going on 25. Like I feel great.

SPEAKER_01 31:36

Yeah. I mean, your energy is great, so like your aura, everything is is like fresh and and good.

SPEAKER_02 31:42

No, I appreciate it. I'm I'm I'm I'm really rock solid right now. I'm I'm I'm poised for for uh and it's only taken me 45 years to get here.

SPEAKER_01 31:52

Whatever. I mean, at 45, that's when I started like my wake-up call, you know. I noticed it was COVID, and I was like feeling this inner voice, everyone's online and social media, like, this is great. I'm with the kids and doing this and that. I'm like, this fucking sucks. Are you kidding me? Like, who the fuck wants to be stuck at home 24-7 with their kids? Nanny, housekeeper, chef, I mean, everything, right? It was a disaster. And for me, like, I don't like being, you know, I like my quiet time by myself. I don't need to have everyone on top of me all the time. So um, I noticed this negative voice in my head was getting very loud. And I always thought of myself as like this optimistic, positive, like good energy person, but I was feeling myself getting down and down and down. Um, and I thought maybe it was like menopause that I was starting to go through. So I went to my gynecologist and I was like, listen, I think I'm going through perimenopause. So he asked me like all these questions, and he said, You're not going through perimenopause, Daphne. He's like, You're depressed. And for me, I was like, you know, what are you talking about? Um, but it made sense. And he wanted to prescribe me medication. I was like, I'm not going on medication. I'm just starting talk therapy right now. I'm working out, I'm like getting myself like together. Um he's like, all right. He's like, if you came in here and you had low blood pressure and I gave you medication, he's like, would you fight me on it? I said, no. He's like, okay, so why are you fighting me on this? He's like, you don't have to be on it forever. He's like, you could just take it like for you know, small, you know, amount of time and then get off it when you're feeling better. But I didn't I didn't want to do it, and I pushed it off, and um, and I I was getting a little bit better, but still I felt like something, you know. So six months later I decided to go on the medication and I did it, and I started feeling better, but I didn't want to be on it for like long term, you know. So once I started feeling better, I was like, all right, I'm getting off. And um, so it was I was probably on it for like six months, and then is it Lexapro? Um I believe it was no, it wasn't Lexapro, it was um I was geez, I can't think of the name. My background's in psychology. Oh, is it? Um I'm like seriously drawing a blank. What's the other one?

SPEAKER_02 34:24

Well, there's a bunch of them, you know, there's SSRIs and all there's all the things.

SPEAKER_01 34:27

Yeah, anyway, um yeah, so started feeling better, okay um, and and went off it.

SPEAKER_02 34:33

Well, it's interesting, and I'm not not claiming to be a medical expert here at all, but but when he when he said the question to me, if you had high blood pressure, would you take this? I the way I think now is well, what's causing the high blood pressure?

SPEAKER_01 34:47

Right.

SPEAKER_02 34:48

Right? Is it my diet? Am I drinking too much coffee? Am I too stressed? Am I you know so I would think I feel like so much can get healed through diet, especially fasting, you know.

SPEAKER_01 35:01

Um I don't know, that's my next quest. What is like eating um properly for overall health, right? For me, for my daughter, for my son, because of you know all the changes that she's gone through the last few months.

SPEAKER_02 35:20

You know, I um the past eight weeks I've lost 4% body fat, which is huge for me.

SPEAKER_01 35:28

That is that's huge for anyone.

SPEAKER_02 35:29

Yeah, it's it's it's legit 12 pounds of body fat legitimately. And that's you know, 12 pounds of body fat is a lot, right? And I feel great right now. And and really what I've changed is uh I haven't had any dairy. Um I've I haven't had any like carbohydrates, no sweets, but if I do have carbohydrates, isn't that like extreme?

SPEAKER_01 35:52

Like how long can you sustain that for? Forever? No carbs, no carbs, no dairy. Like, what what are you eating?

SPEAKER_02 35:59

Well, no, I I mean, you know, usually uh first thing in the morning I have a protein shake. I usually all right, and then I go work out. Um, I know a lot of people like to fast. I was finding that the fasting for me stopped working. I did a bunch of research, my wife helped me do a bunch of research, and I was drinking so much coffee and fasting that all I was doing was spiking my cortisol, so I was never actually losing body fat. So something about that protein intake in the morning helps you produce less cortisol, and then I do my workout and I have another little protein shake. So I have literally have 300 calories from you know 5 a.m. to 7 30 a.m. I don't eat until lunch. I have chicken and a salad, but there's vegetables on there, and then usually for dinner I have chicken and a salad, and maybe some uh well what's it called? Like uh yams or something, like sweet potatoes. You know, so I do have some carbs, but good carbs. Yeah, so and I'm not saying it's perfect, but I have seen a drastic shift in my of course, in my in my weight, in my energy, so but you look I you don't definitely don't have a weight issue.

SPEAKER_01 37:09

I fluctuate a lot.

SPEAKER_02 37:11

You look like you're chiseled to me.

SPEAKER_01 37:13

I know. I mean I was a gymnast when I was a kid. Okay.

SPEAKER_02 37:16

So I feel like I can see the muscle. I see I I see all your muscle. Yeah.

SPEAKER_01 37:20

I see the traps, I see your forums. I'm muscular. Okay. I am that's why I love Pilates, because I hated being muscular as a kid, and Pilates made me lean. So it was the first time that I like really loved my body um because I didn't feel like you know yoked.

SPEAKER_02 37:37

Yeah, yoked, yeah, yeah. All us guys just want to be yoked so bad. I don't want to be yoked anymore.

SPEAKER_01 37:43

I do want to cut you off and like just um say that I really like the name of your company, and I asked Phil when I spoke with him, like where you got to that name. So tell us the story.

SPEAKER_02 37:55

You want to hear that?

SPEAKER_01 37:55

I mean, I want to hear from you, yeah.

SPEAKER_02 37:57

All these, you know, we were we were doing all of our our original, we we have a few small businesses, and we were doing all of the branding under WineGuard, right? It was Wine Guard Enterprises, Wine Guard Rentals, Wine Guard Vacation Rentals.

SPEAKER_01 38:14

And uh Oh, you have rentals?

SPEAKER_02 38:16

Yeah.

SPEAKER_01 38:16

Okay, so those need window cleaning and pressure washing and house washes and roof washes.

SPEAKER_02 38:21

Yeah, I got some. Well, I got some I got some work for you. I got some work for you.

SPEAKER_01 38:27

How many stories is this building? Because we go up to four stories. I think it's four.

SPEAKER_02 38:31

Okay. Yeah, we'll be we'll keep you nice and safe here. Thank you. Um, no, and then um, you know, we we because of S SEO purposes, as you know, it was confusing our company because there are too many wine guards. And we also wanted a name. We were trying to think of a name that all we really cared about, we like my opinion is when you come up with a business name, your reputation makes the name. The name doesn't make the reputation. You know, at some point people thought naming Google was a good idea. It sounds I I can only imagine back in 1997, Google, they were like, that sounds so stupid, right? But but today it's a household name, but it's the brand and the business that makes a name. So I think the name is I think the name is a good part of branding, but I but I don't think it's the end all be all. But I did want something memorable. And um, you know, on August 31st, 2023, um, I proposed to my wife on the beach in Boca. Film the whole thing, by the way, I can send you the video. And uh, and I looked up during it and and I saw the moon looked crazy. And uh, I I realized later that evening, I did a Google search, and it was a once in a 31-year rare blue moon. Wow. And when I proposed to my wife, you know, that that's more than just we're getting married. That's like I am committing myself to you for the rest of my life, our future family, and you know, us growing everything, but but it's also a commitment to the families that we work with too. So rare blue moon marketing is a family business supporting family businesses, and we take that, we take that to heart.

SPEAKER_01 40:23

That's awesome. And like every time I hear Blue Moon, the song comes into my head. No?

SPEAKER_02 40:28

Oh, which one?

SPEAKER_01 40:29

Blue Moon from like uh for me, it's from Greece, you know, when they you know, of course I remember.

SPEAKER_00 40:35

Yeah, yeah, of course.

SPEAKER_01 40:38

Yeah, yeah.

SPEAKER_02 40:39

Yeah, okay. I should use it at some point. Unfortunately, uh people think the beer too. Oh, yeah, I'm not a drinker, so I didn't think about that. Do me a favor and take your time doing this. I want you to look, take that beautiful face, look into that camera, and for 30 seconds to a minute, just tell a little bit about your business, why someone should choose you, and if they do want to reach out to you, where can they find you?

SPEAKER_01 41:09

Oh shit. Um okay. Miss Daphne here with Pink's Windows Boca Raton and Fort Lauderdale. We do window cleaning and pressure washing for commercial and residential customers. We also do roof washes, house washes, and um any exterior maintenance for your home or business. You can find us on pinkswindows.com backslash boca ratone or pinkswindows.com backslash fort Lauderdale.

SPEAKER_02 41:45

Hey guys, thanks again for tuning into the Gold Coast Podcast. Uh, make sure to like and subscribe, and please share this content with someone that you think might find some merit or value.