How to Build a Generator Business Through Trust & Word of Mouth | Alin Scheusan

On this episode of the Gold Coast Podcast, host Eric Winegard sits down with Alin Scheusan, Owner/Operator of Florida Generator Power Inc., for a real conversation about entrepreneurship, scaling a service business, customer trust, discipline, and getting uncomfortable to grow.

Alin shares his journey from growing up in South Florida after immigrating from Romania to building a generator maintenance and repair business primarily through referrals and word of mouth. The conversation dives deep into what it really takes to succeed as a business owner, why customer relationships matter more than ever, and the mindset shifts entrepreneurs need to make if they want to scale.

Eric and Alin also discuss:
• Building a business through trust and service
• Why referrals eventually hit a ceiling
• The importance of social media & personal branding
• Customer psychology and sales
• Entrepreneurship vs comfort
• Lessons from Grant Cardone events
• Scaling a home service business
• Traditional values, discipline, and success
• Why discomfort creates growth

If you’re an entrepreneur, business owner, or someone looking to level up your mindset, this episode is packed with real value and honest conversation:)

Guest: Alin Scheusan
Owner/Operator of Florida Generator Power Inc.
https://floridageneratorpower.com/

🎙 Hosted by Eric Winegard
CEO of Rare Blue Moon Marketing

Thank you all for listening in on today's episode of The Gold Coast Podcast!

Transcript

SPEAKER_00 0:00

Hey guys, welcome to another episode of the Gold Coast Podcast. I'm your host, Eric Weingart, and today we got an awesome dude in here. I'm not even going to pronounce his last name because I'm going to butcher it, but it's Alan from Florida Generator Power and Inc. He's got an awesome generator business down here in South Florida. And listen, in every trade, there's there's good people, there's bad people. I can confirm with you this is an honest, ethical uh business person, a family man, a businessman, and uh I'm honored to have him on our show. Thanks for coming on.

SPEAKER_02 0:30

I appreciate it. Thank you. It's an honor to be on the show. Tell me about generators. I want to know about them. Um, so I do do installs, but mainly I do um maintenance and repair for Generac. So a generac sales and service dealer. And I gotcha. I try to stick to Generac is what it's what I know best. But I will work on like other units and stuff like that.

SPEAKER_00 0:48

Okay.

SPEAKER_02 0:49

Um so is it just you or are you just It's just me now. I eventually want to you know scale up. I actually was talking to uh right before I came here. Um a guy called me that I I do a lot of work with um called the generator doctor. Okay. He does maintenance and repairs. And uh yeah, yeah.

SPEAKER_00 1:08

Just getting your prep for it. Yeah. You can pull it back towards you too. Just get cozy. Yeah, get co get comfortable, dude. Just just bro and bro.

SPEAKER_02 1:15

Yeah, yeah. Um he wants to sell his company.

SPEAKER_00 1:19

Interesting.

SPEAKER_02 1:20

So the thing with that is a customer base is you you can't really buy because you don't know if the customer's gonna stay with you. You know what I mean? Yeah. So I'm like, why don't we do a percentage? So I'll give you a percentage of every customer until you're bought out.

unknown 1:35

Yeah.

SPEAKER_02 1:36

I said, and you you he's like 70-something years old and he doesn't want to work anymore. I said, You don't want to work? I said, here's what we'll do. You just schedule everything for me. You sit at home, take the phone calls, and say, hey, this is what I got open. I can send him this date and time. And you give him whatever percent of it. Yeah, whatever we come up to an agreement. He's like, all right, well, write something up and uh give it to my wife. I'm like, what do you mean? Give it to your wife. It's your company. I'm like, all right, I'll I'll I'll make it to where she can't refuse it. Give it to that. So that's that's a sales stall or objection.

SPEAKER_00 2:08

Yeah.

SPEAKER_02 2:09

That's what I've learned. Yeah, for sure. When you throw in the the wife thing, it's because you don't want to.

SPEAKER_00 2:14

Yeah, no, for sure. I do it. 100%. Like, oh, I gotta talk to my wife. So I believe there's only two reasons people don't move forward with something. Yeah. And and you can you can list out a thousand, but they're all actually a smoke screen for these two things. They they don't see the value, right? So that's fine. It's cool. All right, it's not for you, no big deal. Or they or they they don't trust you, or you know, I'm not saying he doesn't trust you or you're a bad guy, but it's either value or trust. That's it. So so when I have that, when I hear, oh, I gotta talk to my wife, I just think, oh, either I'm suspicious to this guy, or I haven't built enough value for him. So I so I I'll go, no, talk to your wife. I go, that's fine. I go, but um, you know, I would dig in a little. I would just say, now is it something you are considering recommending to her? Do you think there's a merit? Do you think there's value? Because now that you've told him, oh yeah, go talk to your wife, now you can have I feel like a more open dialogue.

SPEAKER_02 3:13

Yeah.

SPEAKER_00 3:14

Oh yeah, yeah, no, no, show the wife, yeah, yeah.

SPEAKER_02 3:16

But his was me go talk to her. Oh. Like me convince her. Oh, you convince her. Me convince her. Not him. Oh, that's totally different. Completely different.

SPEAKER_00 3:27

No, that means he's interested.

SPEAKER_02 3:28

Yeah. He's definitely interested. If he's sending a grown-ass man to his wife, he's interested. So, like when I first met his wife, um, her first like words to me were like, You're you're out to screw him. I go, What are you talking about? How how how am I gonna screw him? I said, We're not partnering up, we're just working together. So when I first started and I opened up my company, I didn't have a service dealer. So I was running all my claims through his dealership. Okay, so he added me as a technician onto his dealership. And I got to a point where I was like, just spend the money and open up my own dealership. Because you know, when I was starting off, I didn't have all the funds. Yeah, so she she like really upset me because I'm a really nice guy and I I really try to help everybody out. You know what I mean? And for you to say that to me, like first thing, never meeting me, yeah. I I I was like not offended, but like I was like, okay. So the following year I opened up my own service dealer. And now they run their claims through me.

SPEAKER_00 4:29

No way, yeah. Funny how that works.

SPEAKER_02 4:31

Yeah, and and it was always like I have to be like, hey, did you get the check from Generac? Hey, did you get the check from Generac? It wasn't like uh when they get the check, all right, this is your whatever, your claims, yeah, and send send them a send a Zell or send a check. It was always had to ask. Like when I get them, I even before the check clears, I zeal it. Yeah, I don't even write them a check, I just zeal it. You get it right away.

SPEAKER_00 4:53

Yeah, that's good business. Yeah.

SPEAKER_02 4:55

So, you know, you take care of it. It's better to be like that. It's better to be like that.

SPEAKER_00 4:57

You take care of people, people take care of you. You know, I um last night, right? So I have a buddy and a client who just had some real bad luck, dude. Got involved with the wrong guy, nobody knew, and it just turned out to be not good. Right. His name's kind of getting dragged through the mud a little bit, and he's a real connected dude, right? And he was my client, and he couldn't be my client now because he just the his funds have been shut off, right? And uh, and I told him, you know, because he's really going through a lot of hurt right now. I said, bro, I said, I got you. I go, don't worry about money for whatever it takes, bro. I'm gonna help you through this, I'm gonna keep doing what we're doing, keep helping helping you try to drive business. Don't worry about it. I go, you don't owe me anything. I go, it's just I'm here for you. So like last, you know, that was probably a couple months ago. So last night, you know, and he's told me over and over and over he's incredibly thankful of that, thankful for that. And he goes out of his way to introduce, you know, like two or three people last night. There's like 250 people. Yeah, you know, I mean some of these guys. What's that? It's a big event. Oh, yeah. It's like some of these guys are doing half a billion in revenue, right? Like, yeah, yeah, yeah. So he connects with these guys, and because he has such a good name, he's like, Eric, just whatever, whatever you recommend, I'll do, I'll do, I'll do, I'll do. So, like just kind of just being good hearted, yeah, you know, doing the right thing, not being greedy, it always ends up paying you back. You know?

SPEAKER_02 6:28

So I always I I I do that for a lot of my customers. Like, if they're my service customers and they say, Hey Alan, they can call me at midnight and I'll go out there and I'm not charging them like a premium, like because hey, it's midnight or it's a weekend. No, you're you're my customer. I'm gonna take care of you. I want you happy. Yeah, that's how I see it. Like, you know, and you know, me just doing that, like the past two years I've just been running on referrals. I haven't marketed, I haven't advertised, I haven't done any of that. So everything was word of mouth. And you know, you can only get so much of that if you want to scale up. So yeah, yeah.

SPEAKER_00 7:04

So what I find happens there, and this happens to businesses, like word of mouth, word of mouth is great. Yeah, because the trust factor is there, you don't have to like push the sale on somebody. Um, but but it does have its limitations, and it like what I find is it helps, it can start your business, yes, you know, and it could get your business to here, but then there comes this point to where like the people that are dropping off are just being supplemented by the people that come on, so it's like you can't you kind of can't scale past that, right? Yeah, and it gets frustrating, right? Because you're you're you'll be at a number and you're like, gosh dang it, why aren't I scaling? So that's why that's why I love what I do, honestly, right? Because I, you know, I'm not trying to sell you here on a podcast, um, but like you know, I work with so many entrepreneurs, you know. Um, you know, I was working with this uh franchise owner, and they're doctors, they're a sweet couple, and and they pleaded with me here here in this room. They're like, Eric, we don't know anything about marketing, our phone's not ringing, it's like nothing's happening, we're investing all this money, you know. We we could go under in a few months. And I said, You just gotta trust me. Just let's do this, this, this, and this and this. And I go, It's gonna sting for 60 days. You just gotta trust me. Boom. They're getting like 200 new clients a month now. Wow. You know, and and and it's so rewarding for me when they when you get that call, you know, husband, wife, you know, they they they're probably stressing their kids less now. Yeah, all the way around. Yeah. So so we're where where did you grow up?

SPEAKER_02 8:38

Um, so I was actually born in Romania. Okay. I came here when I was two though. So that I don't know if that counts. Yeah, yeah. I grew up in Hollywood though.

SPEAKER_00 8:45

Okay.

SPEAKER_02 8:46

And uh I also lived in New York in uh Queens and Long Island.

SPEAKER_00 8:49

Born in Hollywood, or basically. Born in Romania.

SPEAKER_02 8:52

Actually, it was weird. Yeah, I was born in Romania. We came came to Florida, went to New York, and came back to Florida. And I've been in Florida since 99, so Okay. So this is your home. This is my home, yeah. I grew up, I grew up in Hollywood, Florida. It's crazy.

SPEAKER_00 9:08

Yeah, the time I go down there, the traffic.

SPEAKER_02 9:10

It wasn't like that. Back in the day? Back in the day it changed, yeah. Yeah, and the only negative was like I lived right across the street from the high school. So, like, you know, if you wanted to skip school or something, that wasn't happening. Because it was like literally right there. Yeah, yeah, yeah. But uh, you know, it's got its ups and downs. I I was actually by there yesterday and I was looking at the school and I'm like, man, they expanded so much. Like, I don't remember the school being like that.

SPEAKER_00 9:32

No, it's it's boomed. Like, you know, just I think I came down, I think I saw Hollywood in like 2010. And then I moved down here in 2020, and I was like, holy cow, this place blew up.

SPEAKER_02 9:43

Like Young, it's I don't know if it's still called Young Circle. I don't know. I don't know. That little circle.

SPEAKER_00 9:48

Oh, yeah, yeah, yeah, yeah.

SPEAKER_02 9:49

It used to be called Young Circle. I don't know what's called now. I think it's a different name.

SPEAKER_00 9:52

That kind of leads into like the little downtown sort of thing.

SPEAKER_02 9:55

Yeah.

SPEAKER_00 9:56

There's actually a cool little Mexican joint on that street. Real quaint little Mexican restaurant with, you know, you know, just it's small, but it's like real high quality food and drinks and stuff, you know.

SPEAKER_02 10:10

They got um also it's called chocolata. They got a like a lot of uh Romanian style uh like desserts, per se. What's a Romanian style dessert? I don't know. I don't know. I I mean like I think cake is probably like a bigger thing. Okay. Yeah. But I don't know, like a certain dish.

SPEAKER_00 10:30

So are you basically you're just the most non-Roman uh Romanian Romanian?

SPEAKER_02 10:35

Yeah, so like You're a white dude, basically, pretty much. Like when I when I was growing up, I I never got along with them. And and here's why. It's because they carry this like persona like they're better than everybody else. You know what I mean? Like, and I've never seen myself that way, like, so we never really seen eye to eye.

SPEAKER_00 10:58

You're saying the typical Romanian American acts a little snooty?

SPEAKER_02 11:02

Yeah, and they like yeah, they think they're better than everybody else. Like you'll see them, they're all like dressed nice and like impressive, but they don't have money. You know what I mean? So it's like, why are you dressing like that? I'd rather see that money in my bank account. I care less what what brand shirt I'm wearing. It's not gonna make me, it's not gonna change me.

SPEAKER_00 11:23

Is uh is and I don't know much about Romania, so I'm speaking to from total naivety here, right? Is is it a wealthy country, a poor country?

SPEAKER_02 11:31

No, it was it I don't know about now, but it it was a poor country. It was um it was a communist country.

SPEAKER_00 11:37

Yeah.

SPEAKER_02 11:38

Probably 20 years ago, a little over.

SPEAKER_00 11:40

Okay. You know where where I'm from? I'm from Rochester, New York, which is way upstate. Yeah. So in Rochester, New York, you have the West Side and you have the East Side. Right. And you got the city in the middle. City is your normal inner city, good parts, bad parts, mostly bad parts. West Side is very Italian American, yeah. But it's a big community. It's like a hundred thousand people, it's a big community, right? Maybe even more than that. And on the west side of Rochester, that's where you'll see, it's less affluent, but you'll see more gold chains, you'll see more Cadillac Escalades, and then people are driving home to a 800 square foot house. Just a different psychology, right? Whereas on the east side, where I ended up going to high school, you know, like I went to a school called Brighton, and it's a heavy Jewish community, you know, they're they're driving like an outback Subaru and they got 12 million in the bank.

SPEAKER_01 12:37

Yeah.

SPEAKER_00 12:37

You know what I'm saying? It's just it's just different, right? I'm not saying one's better than the other. I'm just saying I observed it, so there's an element to maybe when you're maybe when because I grew up poor, so maybe when you're less established, maybe there's an urgency to look established. I don't know. Yeah, I think so. See, I think I I think about the psychology of it. Yeah.

SPEAKER_02 12:58

I mean, it's like they say uh what is it? Look good, feel good? You know? Maybe that's how they see it. I don't know. I mean you're a handsome devil.

SPEAKER_00 13:08

If all the Romanians look like you, they probably do got it going on. I don't know. Um, you know, I've only so have you have you been back to Romania at all?

SPEAKER_02 13:20

So while I was younger, I used to go back every summer. My parents would ship us off there, which was great. Because back then, too, the money was like they would send me and my sister for like 300 bucks over the summer for like three months, and it would last us all summer to like do like really have fun. Wow. Which you couldn't do nothing here with like 300 bucks. But we had the freedom, like, and my uncles, they always owned bars, so we always had like which was a downfall, which we always had access. Yeah. I just saw I just saw your whole facial expression change when you said that to me. Because you know, usually you wait till like you're 21 or somebody will sneak you a drink or something like that. But when your uncle owns a bar, you you kind of have access to everything. I'm looking for that thing. Yeah, you got access to everything. Yeah.

SPEAKER_00 14:08

I don't know where the thing went, dude. Do we need it? We'll be alright without it, right? Yeah, he just doubles it up. My bad, dude.

unknown 14:16

Oh bro.

SPEAKER_00 14:17

It's freaking magnetic and it always like goes like this.

SPEAKER_02 14:20

I know I have um not this set, but I have a DJI set that I'm supposed to be using to, you know, record videos and stuff like that, which I'm bad at, man. I keep forgetting. I even bought like the meta glasses. Yeah. And I'm like, all right, great, I'll have the glasses on and then I can go to like jobs and record. I forget I'm in the truck. How old are you? I'm gonna be 40 in August.

SPEAKER_00 14:40

Okay.

SPEAKER_02 14:40

Yeah.

SPEAKER_00 14:40

How old do you think I am?

SPEAKER_02 14:42

You? Yeah. Probably around my age.

SPEAKER_00 14:44

Yeah, I'll be 46.

SPEAKER_02 14:45

Oh wow, okay.

SPEAKER_00 14:46

I got a little few years on you. Not ancient compared to you. Alright, so here's why I asked that, right? So today I'm known as a social media guy. Right. Six years ago I was not known as a social media guy. You know, my um my my ex-lady would not allow me on Instagram. Really? Yeah, she my my ex-lady was Puerto Rican, she wouldn't allow me on Instagram. I thought Instagram was like OnlyFans. Oh. You know? Yeah. That's what she means. I was like, no, I can't go there. It's a bad place. Right. You know, I really didn't know even really know what it was. You know, I was on Facebook, right? And uh, and then once we separated ways, and I was trying to build this business, because I knew like Google and the searchable stuff, I just didn't know the social media stuff. I just had to figure it out on my own. I'm the kind of person that, you know, I don't like to be told, I don't like to be in a classroom. Just give me the camera. Just give me the camera. Let me play with it. You know what I mean? Like, let me play with it, right? Don't give me the lesson, just let me play with it. And I like to make the mistakes, I like to look dumb on camera, embarrass myself, and then just go, all right, I see what I'm doing wrong. I see how to do this better. And over the course of time, my social media got better. So it's like, um, and now it's it's crazy. Last night, swear in my life, last night, I'm at that event, and I say to this guy, this this is the power of social media. I'm at this event last night with 250 heavy hitters, and I'm talking with this one guy, and his name is Mike Philshame. He's my guy, okay? He's a cool dude. And I go, Mike, you're such a big name. I go, dude, every time I travel around this country and I talk to people about marketing, they go, Oh, do you know Mike Philshame down in Boca? I go, dude, you're like the Michael Jordan of of marketing. And he goes, you know, he's just laughing and stuff. This guy walks right up to me and he goes, Excuse me, sir, are you the CEO of Blue Moon Marketing?

unknown 16:42

Uh-huh.

SPEAKER_00 16:42

And I go, Yeah. He goes, uh, I'm actually uh the president of the largest uh immigration uh law office here in South Florida. And just the other day, I went to my entire marketing team of 30 people and I told them, we need to look like this company. That's how you do marketing. So it's like, number one, it just shows you that, oh my God, I'm being seen all the time, even though even though I might not get the phone call, might not get the text, might not get the DM, it's being seen. And sometimes you don't know how that's gonna how that's gonna um, you know, parlay into business, but it does. Right. I bet that turns into business one day, some sort of way. Yeah. He's gonna talk to one of his attorney buddies eventually and be like, oh, you need marketing, dude. There's this company in Boca, right? But it also goes to show you it's not like, dude, I just I'm self-taught. Like, and I just started doing it, right? So if I'm you, like I'm just giving you my my journey, like you, dude, you gotta do it. Like, because you'll be 45 faster than you realize. And where do you want to be when you're 45?

SPEAKER_02 17:47

You know? Well, I had like this mentality of by the time I turn 40, I want to be rich. And it's like, man, I'm gonna I'm gonna be 40 next month, or not next month, but in August. And I'm like, I didn't hit it, so now I got another target. So probably like 45, yeah. 45. 45. But you know, a lot of it's my fault. I got used to like and and and this is how we're programming with like the whole school and everything. It's like you go to school, you start school at 8 o'clock, you get out at 3 o'clock. You get a job, you start at 9 o'clock or whatever time, and you get off at 5 o'clock. And you're programmed that way. And it's so hard to break that. Like, even when I went to working for myself, I'm like, oh, I gotta schedule something by 9 o'clock. Alright, five o'clock, I'm kind of done. And I'm like, wait, I can schedule my own time, I can schedule whenever I want. I don't I don't have to leave at 9 o'clock. You know what I mean? Like, but you get into that mentality and it's like it's hard to break.

SPEAKER_00 18:46

No, this is a this is this is a really interesting discussion because I think people gotta do what they want. And hear me out. Patrick Bett David, I feel like he's always on. Always. I you know, Donald Trump, I feel like is always on, right? Like I feel like he wakes up at four, yeah, he's on till 2 a.m. doesn't sleep, and and sometimes I wonder, like, what does Donald Trump talk to his wife about? The Iran war? Like, like, you know, yeah, like I and I don't I don't know. I'm not like intimate in you know Trump's family, right? So so now, but I get taking on that responsibility takes on more responsibility. So I don't know if I actually ever wanted to be that guy. Okay. Now, then there's the whole other end of the spectrum, professionally, where you know, you just you just just go be a teacher. You know, get your 3% raise every year, and you know, work from, you know, I don't know if they work, seven to two every day, get your summers off. And I'm not knocking it, it's just like, you know, whatever you want, right? So there's those two ends of the spectrums. There's total like uncertainty and risk taking and pressure and always being on, and then there's just like the safety net up, you know, option. And and I'm more over here for sure, but I do try to shut off completely sometimes. Like like I'm working all day tomorrow. On a Saturday, I'm probably working nine to nine to two on a Saturday. I just am, but I'm shutting it off then. Right. I am I'm gonna shut it off and I'm not gonna think about it till so I kind of go real hard for four or five days, and then I really do try to disconnect.

SPEAKER_02 20:42

I try to take one day, which would be Sundays, and not do anything, but in reality, I'm 24-7. You are because yeah, it I I don't have like now I don't have like a quit time. But like you were saying, like for certain people, right? It's it's being comfortable, and then that certainty that okay, I'm gonna get a paycheck every Friday or every other Friday or whatever they get paid, right? Versus being a business owner is if you're not out there getting it, you're not getting paid. You know what I mean? So it's like it's it's a level of discomfort, but also a level of freedom that I'm trying to get out of my comfort zone. Like this podcast, I've never done a podcast. Like on stage, I'm not good at like going on stage and talking to like a bunch of people, but I'm trying to get out of my comfort zone. Because once you get comfortable, it's like you're just stagnant, in my opinion. Like, yeah, you know, you know what's fascinating.

SPEAKER_00 21:33

Like when people talk about uh being comfortable or uncomfortable, I can give you scientific proof that being uncomfortable accelerates you. Like lifting weights. You know, if you lift weights for 45 minutes a day, five days a week, it's uncomfortable. Sometimes, you know, the bicep gets a little tight and you're moving around a little sore. But guess look, guess how you're gonna look in nine months. Yeah, you're gonna be Mr. Yot. You know what I mean? And uh think about a cold plunge. It's uncomfortable as heck. But you jump in it, shocks the you know what out of you, and bam. But then afterwards it's like this is elation, right? Sauna. You go in the sauna, man. You go in there at you know 200 degrees for 25 minutes, dude. Your heart racing, you're like, man, am I gonna pass out? Then you get out, you you know, detox yourself a little bit, you come down a little bit, and and next you feel like elated, right? So I think it's the same thing with psychological, you know, discomfort, not just physiological and physical. So it's like if you put yourself in an uncomfortable spot, getting on a podcast, you're gonna feel great after this. Yeah, you're gonna feel great. Yeah, you're gonna be gonna fucking run through that wall after this, you know what I'm saying?

SPEAKER_02 22:51

And it it does feel good. Like I mentioned it to people too, and I'm like, they're like, why are you going on a podcast? I go, I don't know. I'm thinking the same thing. But I'm going, I'm doing it, you know? Like even my kids. My kids are like, Well, what do you have to offer on a podcast? I said, I don't know. I said, I'm gonna do it though. Like, and you should you guys should do things too. Like, get out of your comfort zone. You're not gonna get anywhere being comfortable. And I know this, you know, it's 40 years and I haven't hit my mark that I said I'm gonna be rich by the time I'm 40.

SPEAKER_00 23:20

So you know, you offer a lot of value, you know, there's um there's so many where you stand is based on where you sit. So do am I in the 1% of the country financially today? Sure. Okay. But if I meet Patrick Bad David, or not, like, come on, I'm a peon, right? So I could look at them and be like, what can I offer them? Right? But there's a lot of people, I don't want to say beneath you, but that haven't forged your path yet or trailblazed your path, right, that are working for some dude, it's some generator company, and they fucking hate this guy. They hate him, and and they just don't have the courage to take that leap or or to take a risk or to get uncomfortable. So, you know, we have 8,000 subscribers today. This video will live in perpetuity on the internet as long as we're a civilization. There might be a dude in two years that watches this video of you and says, dude, you were the guy that made me get uncomfortable. I left that freaking boss, I started my own company, and uh today I want to partner with you. I built up a $25 million firm and I really want to partner with you because you're the one that inspired me. Right. You know, like you have massive value to offer.

SPEAKER_02 24:44

And and I I noticed that. Like I went to the Grant Cardone Um Business Accelerator, I don't know what program it was. Um they had it at the convention center. And I sat next to a lady. This week? Uh yeah, it was like Thursday, Friday, and Saturday last week. This guy Justin Colby was there. Do you remember Justin Colby is?

SPEAKER_00 25:00

No. He was I think he was on stage. Anyway, go on. Oh, really?

SPEAKER_02 25:03

Okay.

SPEAKER_00 25:03

Um was it the ball guy? Mm-hmm. Yeah. Yeah, yeah. I'm going on his podcast next Thursday. Oh, really? Yeah, and we're doing like uh we're partnering up on an entrepreneur thing. Yeah. Nice. He's an awesome dude.

SPEAKER_02 25:14

Yeah. Yeah, cool. It was good. I liked it. I I got a lot of information from it. But um, so I was sitting, and this lady taps me on the shoulder, and she's like, I just felt this urge to like tap you on the shoulder. I'm like, okay, cool. I'm like, you know, how can I help you? And she goes, well, she starts talking about her business and her husband's business and this and that. And I'm like, oh, nice. I'm like, what what do I have to offer her? So I'm just rattling things off my mind. And she's sitting there taking notes and writing everything down that I was saying. She's like, that's great, that's good, that's good. I didn't see value in it. She's seen a lot of value in it. So sometimes we don't see value, but somebody else will. You know what I mean?

SPEAKER_00 25:52

So, yeah, for sure.

SPEAKER_02 25:53

But like that, even that event, I seen a lot of value. Some people don't see value, they're they see like different business owners, like marketing or whatever, like uh that sell leads and stuff like that. They're like, oh, they're all scams. Well, how do you know they're scams? Well, somebody said this. So, so it wasn't a personal experience. It was it was something that somebody said. But did you look into it? Well, yeah, I looked online and you know, so okay. So, you know.

SPEAKER_00 26:25

Yeah, you gotta do your due diligence.

SPEAKER_02 26:26

Yeah, exactly, on everything.

SPEAKER_00 26:28

And there's listen, uh, there are there are in every vertical, there's good companies and bad companies. You know, there's there's marketing companies that oversell, you know what, and they're just trying to make that sale for three months. Right. Because they know they're just gonna churn, and they don't really care, right? So they they oversell at the beginning, you know, so it's like overpromising, under delivering, and whatever. They're just turning clients every three months. Like, I I get I get mad when we lose a client. I get I get furious.

SPEAKER_02 27:00

Well, it makes you wonder why. For sure. What can I do to change? Like before you leave, let's let's see why. For sure. Was I not offering something enough to you? I get that too. If I lose like a uh generator service uh customer, like why did I not like perform to your standard? Like, yeah, you know, like let me know. I can I can help. That's why I'm here. Yeah, if I underdelivered, let me know. Like, what else would you like me to do? So I I get that aspect too.

SPEAKER_00 27:29

Like, I want to hear a cool story about the biggest account we have. I'm under NDAs with it, but we have a uh a Fortune 500 account. It's crazy. So we landed this Fortune 500 account, and this is the way we did it. I started working with somebody in this uh gigantic corporation at a smaller scale, created a good relationship with them. And after about three months, he actually emailed us saying, Hey, I I you know, I don't this might be the wrong fit. You guys are great, but it might be the wrong fit. So, like you said, I I wanted to know why. So I emailed him, I said, Hey dude, can we uh hop on a zoom? I just want to hear what's going on. So I get on the Zoom with him and he says to me, Oh, this, that, and this, and you know, I I thought you guys could do this. Your account manager said you can't. I go, listen, I'm really sorry they said that. We can easily do that. All right. Here's what I did. I go, bro, I go, I want to invite you. I'm gonna pay first class tickets. He's up north. I go, I want you to fly down to South Florida. I go, I'm gonna put you on my podcast. All all uh all expenses on me. I want to take you out to dinner, and I just want to show you how much I appreciate you staying on with us after the fact. So he does that, he comes down, we hit it off, he ends up even spending even more money with us, right? Because of the white white glove service. Right. And then he calls me about maybe like five or six weeks ago, and he goes, dude, we gotta talk. He goes, the CEO is very interested in you. And then a couple weeks later, we we sign a Fortune 500 company. That's awesome. Fortune 500? Yeah, all because I invested maybe four thousand dollars into a relationship.

SPEAKER_02 29:09

Yeah, sometimes it's not the money, you know, it's it's you showing that you actually care, which is worth more.

SPEAKER_00 29:16

Yeah, no doubt. You know, I mean, I wish it all happened like that. You know, I can't be giving everybody refunds. You'd be out of business.

SPEAKER_02 29:26

But yeah, like, you know, with certain people you have to. Some people don't care. Some people just don't care. Um do. Some people you gotta show more attention to than others. Like I have a customer, I swear sometimes she just calls me just to talk.

unknown 29:44

Yeah.

SPEAKER_02 29:44

You know? So I'm like, is your generator good? Oh yeah, yeah, it's it's fine. I just I wanted to ask you this or that. And I'm like, alright. So I'll sit there. I could definitely be doing something else with a half hour of my time, but I'll sit there and I'll listen. Um and then at the end I'll be like, Alright, I'm gonna send you a bill for uh the therapy session.

SPEAKER_01 30:04

Smart.

SPEAKER_02 30:05

You know, yeah, like be humorous with some people too. And it's like you never know what people are going through in life. And they they just they feel comfortable with you, so they just want to come talk to you. Yeah. So you know, it could it could turn into a big sale down the road. Like, hey, I know this generator guy or marketing guy. You should really call him. He really cares, like genuinely, you know.

SPEAKER_00 30:26

Yeah, I um, you know, my my natural DNA is to be almost too kind, almost too generous. And it's it's just my nature. It is right, and I I think the reason why is I I feel I feel strong, I feel capable, I feel, you know, like it doesn't matter what goes wrong, I'm gonna fix it. So I feel like I'm the you know, the uh the guardian of a lot of people. Does that make sense? So it's like it's all good, I got you. You need 2,000, I got you, don't worry, so but I'm too generous. Um and I've really been trying to tighten up my generosity lately because what I'm finding is is that if I'm too generous, it enables the wrong behavior. And that's not lip service, it's real. It is absolutely it's real, yeah. You know, it's it's like welfare, it's like just giving people it disincentivizes them to take action.

SPEAKER_02 31:24

But the thing with that too is if you're too generous, people tend to feel like it's owed to them after that. You know what I mean? Like, yeah, so you gotta like you have to draw the line somewhere, like you know, like when I when I'll go to a customer's house, if I'm in the area and I'll I'll go look at their their generator for free. No problem. I'm not charging you, I'm not charging you a service call or whatever. But then you get somebody else that calls you and you're like, alright, it's gonna be 150 bucks for a service call or whatever it may be. What do you mean you're charging me that? Like, well, you want me to come out there, right? It's a service call. Oh, well, I I I I didn't know that. So, well, that's why I'm up front with you. So some people like get offended by that, and it's like, why do I owe you to come there for free? You know what I mean? Like, like I it takes my time, it takes my gas. Who's gonna pay me for that?

SPEAKER_00 32:24

Yeah, no, no doubt. So you ever seen that Justin Bieber video where he goes, it's not clocking to you?

SPEAKER_02 32:30

Yeah.

SPEAKER_00 32:30

That's what I say to people now. Yeah. I just go, It's not clocking to you.

SPEAKER_02 32:34

Everybody feels like it's owed to them. It's like nobody owes you anything, but they do it because they're kind.

SPEAKER_00 32:39

Yeah, I don't work for you, sir. Yeah. You're not like you don't pay me, but if you do pay me, I'll come do things.

SPEAKER_02 32:47

Right.

SPEAKER_00 32:47

Like that's how they're like, come on, like this is an economic world.

SPEAKER_02 32:50

So I've I've had quite a few people like that, and I just had this idea actually two days ago. And I'm like, why not offer a membership, like a subscription, and price it whatever the price may be, and do it monthly. Like, hey, for $40 a month, it'll include all your maintenances. For $60 a month, it'll include unlimited visits that you want. It's a great idea. For a hundred dollars a month, because a lot of like older units don't have warranty. Like, hey, how about I uh for a hundred dollars a month repair your unit up to let's say twenty five hundred dollars?

unknown 33:35

I love it.

SPEAKER_02 33:36

Right? Yeah, it's like an insurance company now. You're an insurance company. Yeah.

SPEAKER_00 33:40

Now you're thinking now it's cocking to you.

SPEAKER_02 33:42

So it's and my point with that is is from being with the Grant Cardone thing. It's like think outside of the box. What possibilities, what services can you offer to reach that seven figure?

SPEAKER_01 33:54

Yeah.

SPEAKER_02 33:54

And I was just thinking little, like, man, if I do a service call here, a service call there, maintenance here, and this and that. It's like I wasn't thinking outside the box. If I did like a monthly thing, I can easily hire another technician, have him on all the time, or two technicians, and I'll hit that goal. Much, much easier versus the way that I want to do it, which will take four employees, but then you got a lot more pay also at the same time.

SPEAKER_00 34:22

Yeah.

SPEAKER_02 34:23

And it gives uh security to people. Like, man, for a hundred dollars a month, this guy will come and repair my generator. You gotta put a limitation on it though. I did. Or else these MFers will be calling you weedly, like, hey dog, I hear it squealing. You gotta come fix my and and and I do get that. Hey, the the generator sounds funny. Can you come look at it? Like, okay, I get there and I'm like it rained a lot today. Is it still good? Yeah, yeah, yeah. I'm like, it sounds normal, but you know. Sometimes and sometimes it the customers are right. I I I hate to say that customers are always right, they're not always right, but um I do treat them like they're always right. And sometimes they are like they can actually tell the difference in the sound. I'm like, impressive.

SPEAKER_00 35:05

Well, some people, what is your take on this? You know, I've been in I've personally sold $30 million in marketing. Me myself, right, in my career. And there is just a percentage of people I I don't know what the number is. It's high. It's five percent, eight percent that are just wackos. You know, and and and they're and they're just needy and and uh unreasonable and just they want to take their frustrations out on you, and they just it doesn't they're just demonic. What I do with these people now is I just say to them, I say, hey, respectfully, I go, we're not, I'm sorry, we're not the right client for you, or we're not the right company for you. I go, it's not you, it's us. We're not there for you yet. We you need someone better. And I just I just let them go. So I do it all the time. I do it all the time.

SPEAKER_02 36:05

I've had customers like that, right? What is it? What are these? I I've had a lot of customers that'll say I'll I'll send them a proposal and they'll send back a proposal with what they want, and with my terms, they'll cross it out, they'll change this, this, this, this, and I'll say respectively, I'm gonna decline the job. Well, what do you mean? I said those terms are there to protect me and to protect you. I said, I'm not changing it. Well, okay, let's do the job. I'm like, okay, well, what if I would have backed down to their terms? So I I don't. And then for like the other ones that are you say were like naggy or whatever they are, those sometimes are usually my best customers.

SPEAKER_00 36:50

Yeah, they can be. They can be, too.

SPEAKER_02 36:52

But then you get some that are just you, I don't know. For me, I I can kind of sense where it's like, yeah, I really don't want to do business with you. Because if it starts with a problem, it's gonna end with a problem. And for me, it's like I'll I'll fork up a lot of money, like if I'm doing an install, you know, and the deposit won't cover everything. And if they decide, like, hey, I'm not paying you, well, I'm eating that cost.

SPEAKER_01 37:15

Yeah.

SPEAKER_02 37:16

You know, I mean, yeah, you can lean their house and there's other legal things that you can do, but you're still out of the money for the time being.

SPEAKER_00 37:22

So so I believe the biggest the biggest headache clients I have in digital marketing are ones that we either photograph or film. And I believe it's because of social media. So the exact so the exact thing that they want to promote their business is the exact reason why they're difficult to work with. Like I had this woman who's a photographer in here, and she deals with the same thing. She has a she has one of the largest photography businesses in the country. She said, one of my biggest challenges is when a woman comes in and wants to be photographed, you know, maybe she's pregnant, whatever it is, and I send her the photos, and she goes, That looks awful. And she's like, Why did you look beautiful? She says, Oh, you need to slim my stomach, you need to slim my face, you need to whiten my teeth. And it's like this whole Instagram generation of people that, you know, they take a picture, they don't like the way they look because of how everybody else is making themselves look, and they can adjust all the filters on Instagram, which I think is wild to me. Yeah. So it's like, so when someone, when we film somebody, we actually had to put a clause in our contracts that, you know, something to the effect of, you know, we can't guarantee that you're gonna like the way you personally look, etc. Like, I got this one woman saying she's too red. I got this one woman saying she doesn't like her stomach, and it's like, well, then then why did you let us film you like that? Like we show you all the stuff, it's okay, we'll redo it, dude. But um, but there's a I think what what I'm seeing in my industry is is there's um there's just this massive pressure and insecurity to look perfect. And I just tell people up front now, I'm like, look, if you want to look perfect, I'm like, I'm not even going down this road with you if you gotta look like a Barbie doll and everything. Right. You know, like you're using this to drive your business or you're using this to look pretty. Probably bold, right? You know? So, but but so so that's something I deal with. I'm just venting to you now. No, I I I get it.

SPEAKER_02 39:28

I get it. Um, it's it's and it goes the same with businesses too. You you you could sit here and I I can look at another generator company and I'm like, man, why is why are they so successful? Why are they doing this? Why are they doing that? But that's negativity. Uh instead, I should be asking, how can I do what they're doing? How do I find out what they're doing? You know what I mean? Like, and and and for the social media, is they're they're just seeing the internet, but that's not reality. Like, I've been seeing a lot of uh like the girls that are posting pictures and and they look good, but then they show you like what they actually look like, and it's like, is that even the same person? You know? So and then you you your clients are seeing that, and they're like, Well, they're not seeing the real person, they're seeing the filtration, and like, well, I can look like that. Like, well, you really don't look like that, you should be happy the way you look.

SPEAKER_00 40:24

You want to dial. I got a funny story for you. So when I first met, so I'm very happily married, my wife is you know five months pregnant. We're we're thank you, we're the model couple in terms of like stability, the way we communicate, right? Right. Most healthy relationship ever. And and we've built that, all right. But when I first met my wife, you know, this is like six years ago, she um, you know, we were you know how it is when you first start getting with somebody, you know, you're figuring things out, you know.

SPEAKER_02 40:54

I've been married for 16 years.

SPEAKER_00 40:55

Okay, yeah, and like I just came out of a relationship, I was messing with other girls, like we weren't exclusive yet, yeah, right? So I I knew this girl down in Florida, right? And like I would show her pictures of her, and like she's just you know, she's a 10, bro. Boom, boom, got it, got everything, right? But she actually is not a 10, right? Okay, but on Instagram, she's a 10. And I used it to like play the jealous card, but oh, you know, I hold on, I gotta talk to you know, Kelly or whatever, you know. And I remember one day she got so frustrated. I'm so sick of you talking to her. Is that right, right? And that was just me playing the game like early on in our relationship, and then she met her down here eventually. She's like, that's her. But like people just kill me with these filters, dude. Like, like, I don't know if I've ever even used a filter. I don't even know if I know how to use one, actually.

SPEAKER_02 41:48

I've I've never really used one unless somebody used it on me. But uh AI is getting crazy too. Uh-huh. Not only the filters, but AI is changing things. So it's like, you could take I could take me and put it into AI. I've actually done it. And I'm like, man, that's what I could look like. And it changes you, like, but that's not what I look like. You know, if somebody meets me in person, they'll never know between the picture and me. It's like I want I want to present me because this is how I am, this is how I was created, you know. So women just want to feel, I don't know, I don't know what they feel. I don't I can't speak for them.

SPEAKER_00 42:26

They're under more pressure to look pretty. Just like we're under more pressure to be successful. Yeah, yeah. It's the same thing. You get discouraged about not being a trillionaire yet, they get discouraged about not keeping a Barbie figure, you know? Yeah. It's natural.

SPEAKER_02 42:39

Yeah, I guess so.

SPEAKER_00 42:41

Now I don't want my daughter to feel that pressure. You know, I'm already thinking about that.

SPEAKER_02 42:46

Yeah, and it's gonna it's it's gonna get worse. You think so? I think so, yeah. Why do you think even for for for for men like my two boys? Their bars like way up here for if they want a woman. You know? It's like, well, you gotta be this, you gotta be that, you gotta be this. Like, okay. I'm gonna check off all the boxes, but what are you what are you checking off? Because beauty ain't gonna last forever. No doubt. You know what I mean? Like, half these women don't know how to cook. Cook? No. Clean? I'm not touching a broom or a mop. You know? I like I like the traditional life. So you've been married 16 years. 16 years. How old are your boys? I got two boys. One's uh one's gonna be 22 in May, and one's gonna be 16 in August.

SPEAKER_00 43:30

Okay, you got started early.

SPEAKER_02 43:32

Yeah.

SPEAKER_00 43:32

I did it the other way.

SPEAKER_02 43:33

Yeah.

SPEAKER_00 43:33

I went I partied all those years, and you know, now I'm all settled and a good guy, so they're gonna get a better dad at least, you know.

SPEAKER_02 43:40

Which I mean, you also had time to focus on your career. Yeah. You know, kids will defin I'm not saying they'll definitely set you back. They should be a motivation, but it it's a lot harder. So now that they're older, I I find it easier to kind of pursue the career that I want to do.

SPEAKER_00 43:59

I'd up to. Help you on that journey, dude.

SPEAKER_02 44:02

I appreciate it.

SPEAKER_00 44:02

No, I really would. I mean, you know, for you, I I know I have a couple ideas for you, but there's a guy I'd like to connect you with, and just I think you should just pick his brain. Um, his name is Rusty. Client of mine, not I think we're doing a website and like SEO for him, but he's a young dude, you know, thir 33, and he's built up a really strong YouTube following. He does pressure washing. He's got like 20,000 followers on subscribers on YouTube.

SPEAKER_02 44:32

I might have probably seen his uh really video. Yeah, I like watching those, like uh the pressure cleaning and like the long guys. Yeah, I'm like, man, that's tough. Like if you've done it and you see them working, I'm like, man, that's tough.

SPEAKER_00 44:43

I I give it to him. There's a visual to it. Yours might not have the same visual. You might have to get out of create think out of the box a little bit.

SPEAKER_01 44:49

Yeah.

SPEAKER_00 44:49

You know, like uh maybe like funny skits or something. Like here's what I was thinking about that. So something, something that's providing value and you know, something that's providing entertainment. But I don't know. He so now what he's doing is he's able to monetize um, you know, he has like brand deals, like he's got like a deal with boots. These are the boots I wear on really see that's what I want.

SPEAKER_02 45:12

Yeah, that's what I want.

SPEAKER_00 45:14

So like, but you gotta start, like you gotta get the following, right? And it's like it's like you gotta make the commitment to without breaking the bank, right? Because you're limited, you know, you don't have a hundred grand a month to drop into freaking videos, like a Grant Cardone, right? You probably who knows what they do. Spend a lot of months. Um but you if you want to be somewhere at 45, like you don't want to be kicking yourself at 45 going, damn. I should have uh did this or that. And that's what I always think about, just so you know. Like right now, age 50, like I'm staring at age 50, and I'm staring at having a daughter, and I'm and I'm staring at having like I keep thinking about my daughter at five, yeah, and where she's going to school, and and how people talk about dad, and and I want her to grow up to be like here, oh oh, that's Sophia Weingard. Right. Like that's important to me. Yeah, you know what I mean? Yeah, I want her to have status and clout from day one, right? You see what I mean? Like that's very important to me, right? So um, so I'm like, I got this like mental five-year window. I'm like, I gotta go. I gotta I told my wife, I said, babe, you gotta give me, I got about three years. You gotta just let me go. Like, you know, yesterday I worked from seven to I didn't get home till probably midnight, you know. That's not every day, you know. Like I'm gonna take a break today, you know, for a few hours. But tomorrow I'm working again, but like, no, I'm going for it. Like, people are people when my daughter walks in a room, they're gonna they're gonna Yeah, you want her to be known. They're gonna know that lesson.

SPEAKER_02 46:42

Like the Kardashians.

SPEAKER_00 46:43

You see what I'm saying? Yes. So Sophia Kardashian.

SPEAKER_02 46:46

Like it it I I just know the name.

SPEAKER_00 46:48

Yeah.

SPEAKER_02 46:49

Like if you told me to pick out a Kardashian, I could I probably couldn't pick one out from a picture. Really? I don't know what they look like. I've never like been interested, but you hear the name so much, it's like, okay. Yeah, you know what I mean?

SPEAKER_00 47:01

That brand. I don't need to be that branded, but yeah. Um, but no, I so so I'm just I'm just telling you that mentally, I'm just you know, man to manage. You have a target. Yeah, no, but I and you should too. And it's like, I don't want to wake up in five years going, damn, I should have freaking done that, that, that, and that. I'm I'm already thinking five, ten years ahead, and I'm like, all right, what would I have like what what should I have done 10 years ago? Right. What did I not implement at 35? And I know what it is. I know what it is. It's brand building. I should be at a million followers on Instagram today, but I was a late adopter because I dated the wrong woman who thought made me think Instagram was OnlyFans. It's the devil. You know what I mean? And uh, but but I'm not gonna make that mistake again. It's a sense of urgency I have. So just my advice to you for the business.

SPEAKER_02 47:52

Yeah, you know, but what do they say? They say that Facebook more is turned into a business for like marketing and stuff like that now? Yeah. Rather than like a social media type.

SPEAKER_00 48:04

Yeah.

SPEAKER_02 48:05

Yeah.

SPEAKER_00 48:05

It's an advertising platform.

SPEAKER_02 48:07

Yeah. Because everything you look at is all advertising now. Instagram, kind of, not as much as Facebook, I don't think. And TikTok, I don't know. I don't have TikTok, so I couldn't tell you on that.

SPEAKER_00 48:19

Tons of ads.

SPEAKER_02 48:20

Yeah.

SPEAKER_00 48:21

Dude, you know what TikTok shop is?

SPEAKER_02 48:23

I've heard of it.

SPEAKER_00 48:24

You know what QVC is?

SPEAKER_02 48:26

Yeah.

SPEAKER_00 48:26

It's QVC on the internet. Really?

SPEAKER_02 48:29

Yeah. Huh.

SPEAKER_00 48:30

It's wild.

SPEAKER_02 48:31

Yeah.

SPEAKER_00 48:31

Yeah, see, it's it's blowing up. Like it's competing with Amazon. Like you use Amazon all the time, right? Yeah. Yeah, so so TikTok shop, bro. You just hit shop and you're scrolling. You can buy uh microphones, you can buy energy drinks, and you just scroll down to people live selling.

SPEAKER_02 48:48

Really? Like, like legit name brands, not like TMO Wiz.

SPEAKER_00 48:52

No, yeah, some some yeah, they're reselling some stuff. Yeah. Yeah, they're reselling like um honestly. I haven't gone down that path that much. I don't work with it. We don't work with any e-commerce businesses. Like, not saying we couldn't. We could, but I don't want to learn on someone else's dollar, really. But we can, for sure. I could definitely do it, but we but it's just not our it's not our niche.

SPEAKER_02 49:12

That's a whole different yeah. It's a whole different marketing on that.

SPEAKER_00 49:16

He needs some money.

SPEAKER_02 49:17

Yeah.

SPEAKER_00 49:17

Like, you know, with Google Ads, you could probably spend a few thousand a month and like get some business from it. Dude, e-commerce, don't even you can't even, dude. I don't know, like to really do something, you gotta spend 20, 30 grand a month to really, to really, really do something, you know. That's a lot.

SPEAKER_01 49:33

Yeah.

SPEAKER_00 49:34

Yeah. So and don't get me wrong, there's brands out there that spend a million a month, I'm sure. A million a week.

SPEAKER_02 49:41

Yeah, but they're generating that revenue easy. Easily.

SPEAKER_00 49:44

Yeah.

SPEAKER_02 49:45

Like a small mom and pop shop. I don't think they'll be able to. That's probably what they're bringing in a month.

SPEAKER_00 49:52

Exactly, yeah.

SPEAKER_02 49:52

You know? Yeah.

SPEAKER_00 49:53

Just putting it all in the market.

SPEAKER_02 49:54

Yeah, to put in the marketing, that's I I would say it'd be worth it. If it's gonna like I keep getting this 10X thing 'cause of Grant Cardone, but if you if you can 10X it, well worth it. Yeah. Like they had a they had a couple that came on stage while I was there. And he's he put like six hundred and fifty thousand in into their programs.

SPEAKER_00 50:17

Into Cardones?

SPEAKER_02 50:18

Yeah.

SPEAKER_00 50:19

Yeah.

SPEAKER_02 50:19

But he brought his business up to twenty million and then he opened up another business that's projected to hit four million. So twenty-four million dollars total so far for six hundred and fifty thousand, I would take that. Wow. You know?

SPEAKER_00 50:34

And you know what they do. They scale their marketing. Yeah. Yeah, yeah. So uh did you follow Alex Ramosy?

SPEAKER_02 50:44

If I seen the face, probably names. I'm terrible with names.

SPEAKER_00 50:47

No, it's okay. He he's yoked, he's jacked, he's shredded, he's got longer curly hair. Uh I believe he's probably Caucasian and Middle Eastern. Uh I'm probably butchering it. He all he usually wears like the little thing on his nose. Yes. Like a school hat. Yeah.

SPEAKER_02 51:05

Yeah. I know exactly what you're talking about now, yes.

SPEAKER_00 51:07

Oh, he is. If you got him, like he he he tells us Alex Hermozy tells this famous story of how he paid $100,000 to sit with Grant Cardone and learn Grant Cardone's secrets or trade secrets, right? And that but Hermozzi has completely surpassed him. Like he Hermozy is the king of the marketing right now. Yeah. The king. So and he does the same thing. I I believe what he does is he looks for businesses that are doing three million a year or more, and he'll invest in your business, but then he owns you know percentage. Yeah. Yeah. And I think it's probably over and above whatever he does, but but yeah, marketing's everything, dude. Like that's all that's like when these guys get in there, sure, sure they're making your systems and your sales processes better, but dude, they're just implementing Google ads, SEO, landing pages, and they're scaling it.

SPEAKER_02 51:59

Yeah.

SPEAKER_00 52:00

You know, that's really what they're doing.

SPEAKER_02 52:02

That you gotta be able to deliver on all the new leads and work that comes in. That's the other thing.

SPEAKER_00 52:10

I'm sure they inject a little cash too. Yeah, yeah. For hiring and stuff, you know.

SPEAKER_02 52:15

Yeah. And I I heard a good thing too over the last weekend was um everybody wants to hire, but you gotta have that capital in there for at least three to six months. What if something happened? And I'm like, alright. I had two employees that worked for me. But I didn't have that capital. And guess what happens? Exactly what he said. And I'm like, man, I I I could witness that one first hand, I could tell you. Yeah. It's very important. And then, you know, if you hire an employee, now they gotta generate that money, like probably like three, four times what you're paying them. They gotta bring in so that way you can be profitable.

SPEAKER_00 52:52

So is you don't do do you do installs?

SPEAKER_02 52:56

I do. Do you register door knock? Um no? And I've tried to do installs, but it's kind of hard for me to compete with the big companies. Because they get such great prices. Such great prices. Like they're they're they're maybe fifteen hundred to like three grand cheaper than me, just just off the product. Like my customers can go online and get it cheaper than I can actually get it being a Generac sales and service dealer. Because they they go based on volume, then that's how they take the percentages off.

SPEAKER_00 53:28

It doesn't mean bro, I I would hire a cop I'm about to grant Cardone your ass. I would hire an intern. Yeah. And, you know, pay them, I don't know, whatever, something cheap, you know, maybe over the summer, and just have them just door knock. Door knock.

SPEAKER_02 53:47

I thought about that, doing like flyers and hitting like these communities and like Boca and stuff like that, even though it says no soliciting. I did get in trouble though once for doing that. I actually tried that at the beginning when I first started. I'd go in the community and I'd put my card and I'd get a call from like the association and be like, uh, you can't do that. Say what do what? Uh put your card on doors. Say, oh, that wasn't me. Yeah, it wasn't me. That wasn't me. What are you talking about? Say anybody has access to my cards.

SPEAKER_00 54:13

So I have a sales competition with my guys. Yeah. That's why he's like getting all hype over there. Yeah, it's good. We got salespeople in Texas, Minnesota, we got them all over, dude. Really? Yeah. But he just got one. Good for him. Good for him. It's like reoccurring, like I I only count like reoccurring deals, so it's like a little competition we have. Yeah. The goal is uh 225 new ones by the end of the year, and we started April 1st and we're at 16, so we're yeah.

SPEAKER_02 54:43

Even if you don't hit it, you hit some kind of goal.

SPEAKER_00 54:46

Yeah, well, I don't know I think we'll I we'll hit 200. I but two twenty five, I just wanted to bump it up. You know, we're on track, we're on track. I want you to do me a small favor. This was fun. Yeah, you're better at this than you realize. And you're let me give you a little kudos for your future. Um what I've realized over the years is that just being who I am gets the best results, and you're a very um mild-tempered, maybe you're a crazy psycho, and but like you're very genuine and likable. So if you start getting aggressive on YouTube and social media, you dude, you don't have to be the loudest guy in the room because I think you come off very trustworthy. Yeah, so just be you. You don't have to be, you know.

SPEAKER_02 55:31

That's what I was trying to do. Uh, like my best video is not even like work-related. Uh Milwaukee came out with a pair of glasses. Yeah. Sunglass or safety sunglasses.

SPEAKER_01 55:41

Yeah.

SPEAKER_02 55:41

And I'm like, hmm. I gotta find them. So I seen the advertisement, I found them that same day. I went and bought them. And then I made a video. Nice. And it's like a 10-second video of the sunglasses. But man, it's got like over 200,000 views. It's crazy. And like 5,000 shares, and I'm like, maybe that's what I should be doing.

SPEAKER_00 56:02

Yeah, I could work with you and recreate. Yeah. Sometimes you want to try to recreate it with something else. That's what I heard, yeah. Yeah, sometimes it might be like like there's elements of success from that, right? So do me a favor. I want you to uh take those piercing Romanian blue eyes, all right, stare into that camera, and give your 30-second elevator pitch on uh, first of all, who who should reach out to you, and if they do want to reach out to you, where can they find you? All right.

SPEAKER_02 56:32

Uh actually got this. You see these bracelets? No. The popple?

SPEAKER_00 56:36

Oh, yeah, yeah, yeah.

SPEAKER_02 56:37

I met a guy that was at the convention thing, and he showed me that, and I'm like, that's pretty cool. So that way you don't have to carry a business card anymore. Uh they just tap tap your phone and it automatically gives you the contact information. But the best of all is it gives you a lead. Because they put their inf their their name, their email address, and their phone number. Oh, I like it. So you can actually go back later and say, hey, are you interested in whatever?

SPEAKER_00 56:59

You know what my trick is? I just want to exchange Instagrams.

SPEAKER_02 57:02

Yeah.

SPEAKER_00 57:03

Because I know if I exchange Instagrams, people watch my content, two months later they're calling me to work with me.

SPEAKER_02 57:09

Yeah. But that's for me. For my business. You know? For me, it's it's a little different. My my biggest thing was um I was getting a lot off of uh Google. Google or not Google, Google Maps.

SPEAKER_00 57:20

Oh, yeah.

SPEAKER_02 57:20

They would go in there and they find it, but somehow I got flagged. I don't know how. So I had to make another one. So now I'm trying to rebuild it back up.

SPEAKER_00 57:28

No pressure, you should talk with someone on my team to that we could tighten up all that stuff for you, dude. Oh, yeah, that's for sure. Uh I'll connect you with uh I'll connect you with one of our good, good, good, good, solid people. Logan. I'm gonna connect you with my guy Logan. Do me a favor, look at that camera, who should reach out to you, and um where can they find you?

SPEAKER_02 57:46

All right. Hey, I'm Allen with uh Florida Generator Power Inc. Um in South Florida, uh servicing Palm Beach, Broward, uh not Miami yet, but we'll move in that way. If you're looking for a generator maintenance service installation, you got a generac or even other brands, you can find me at uh Facebook, Florida Generator Power Inc., uh, Instagram, LinkedIn, or go to Florida Generator Power dot com and you can find us that way too.

SPEAKER_00 58:15

Guys, thanks again for tuning into the Gold Coast Podcast. Make sure to like and subscribe. We'll see you again.