The Gold Coast Podcast

Is The World Is About To Change Forever? | Steven James

Eric Winegard Season 3 Episode 15

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0:00 | 1:22:17

Everyone wants success.

Almost nobody is willing to pay the price.

In this episode of the Gold Coast Podcast, Eric Winegard sits down with entrepreneur Steve James, Managing Partner and President of Vertex Offers and Exceleron Marketing, for a no-filter conversation about business, AI, entrepreneurship, relationships, wealth, parenting, and the mindset required to build extraordinary success.

Steve explains why AI is creating one of the biggest business opportunities of our lifetime, why most people will completely miss it, and why becoming obsessed with mastering one valuable skill is still the fastest path to financial freedom.

The conversation dives into:

Why most people never become wealthy
The AI revolution and what it means for business
The "10,000-hour rule" and mastering one skill
Building businesses that can scale
Health, wealth, and relationships as the foundation of success
How to choose the right life partner
The psychology of entrepreneurship
Why successful people think differently
Building a personal brand
Why persistence beats talent

This isn't a motivational speech.

It's a real conversation between entrepreneurs about what actually works and what doesn't.

If you're building a business, trying to level up financially, or looking for an edge in today's rapidly changing world, this episode is packed with practical lessons you can apply immediately.

Guest:
Steve James
Managing Partner & President, Vertex Offers / Exceleron Marketing

Hosted by:
Eric Winegard
CEO of Rare Blue Moon Marketing

Subscribe for more conversations with entrepreneurs, founders, CEOs, and industry leaders who are building the future.

Thank you all for listening in on today's episode of The Gold Coast Podcast!

SPEAKER_00

This guy that you're about to see on my interview today, he he figured out a way to totally break free from corporate America. Listen, I I worked with this guy uh in my mid-20s. We were working in corporate America, working for the man, working for somebody, and he figured out a way to break free financially, build his own company at an at a very young age, had an exit, um, had a couple of years where he was working for himself. He's always been an entrepreneur, he's always been a business owner. And recently he just got back into business again with one of his former partners. And in his um mid-40s, he's now hitting a new a new level of financial success that uh is even bigger than his first go around. And he's got a big, bright future ahead of him. Big Buffalo Bills fan. He's got two beautiful kids, age five, almost six now, uh, twin twin brother and sister, and one of my good friends, Steven James. Welcome to the show. This is what we do on the podcast here. We give out secrets to make money.

SPEAKER_01

Yeah, no doubt.

SPEAKER_00

Open loop, Des Moines, Iowa?

SPEAKER_01

Yeah, dude, I was literally with him in Cabo last week. And all these guys with the 100 million and the fucking $400,000 APs on the wrist. I'm like, I'm like, oh yeah. You're wearing a motherfucking condo in South Florida on your wrist, and I gotta use Toyota. No, I get it.

SPEAKER_00

What the fuck? No, the money, money's unreal out there.

SPEAKER_01

It's it's great, dude. It's disgusting. This was a Digistar 24 event, their digital marketplace. They are the kings of Neutra, right? So the the typical sales funnel like we run in in our space, but they do the same shit with Neutra. Fucking uh Moringa, the weight loss, the data. The GLP ones are what they are, uh, in terms of you know the adverse effects. And there's there's gonna be big mass tort coming. Big, huge. The data is worth everything to the to the lawyers because now they have it all. So what they'll do is they'll run billions of dollars in ad spend to acquire data. Typically, that's how they do it. So right now, the major mass torts are Roblox. Okay, like Roblox right now is the biggest motherfucking one. One of my neighbors runs a lead acquisition company for the Roblox max mass tort. Okay, and he's telling me how this shit works, bro. These attorneys, these class action lawyers, will five million dollars a week, bro, prepaid for these fucking leads. What happens is these guys go ahead, they they generate the lead, and there's five tiers. There's a yeah, my kid was contacted on Roblox by some fucking weird sex pervert, to my kid got raped, right? Met up with somebody, like any and everything in between. My my neighbor's company goes and gets all the paperwork, dude. The doctor documentation, the fucking police reports. It takes like 90 days for the shit to convert, but they're $4,000 a case. That's the payout. And I go, dude, you have affiliates running this? And he goes, Yeah. I go, they're cool waiting three months. And he's like, Yeah, absolutely. Five million a week just for that. So imagine what this is gonna be. We're talking about Roblox, a motherfucking software company, dude. Imagine them going after the the WeGovi and the Ozempek and all that. They're gonna it's billions, dude. They're gonna sell it for a hundred billion dollars. They're saying it starts, it's eating bones. It's not, yeah, dude. Look it up. GLP1 is no joke. It's not great for you. If you stay on it, you're shot. You're doing your body a disservice, bro.

SPEAKER_00

So, you know what else I feel like there's a nobody's talking about this. I think there's another.

SPEAKER_01

Are we live, by the way?

SPEAKER_00

This is how we do it. Oh, this is this is gone.

SPEAKER_01

We just sit down and chat.

SPEAKER_00

Okay, all right, cool. So the way I've been doing it is uh what I find is it just gets the most organic conversations, bro.

SPEAKER_01

Of course, and then at the end of the structure, you know, yeah, it's just some notes, and you we know each other.

SPEAKER_00

Yeah, exactly. Yeah, and dude, just the cool thing too is like when I used to sit up and try to do content, I was really struggling with it. Dude, my stories that I tell on here are my it goes way more viral because it's organic, exactly it comes off, and that's that's what you want. But what do you think about all this like like all these sex change operations? Like now we're starting to see people are regretting it, sure, they feel like they were you know forced into it or coerced into it.

SPEAKER_01

Okay, so my take is and you know my political leanings, brother. Yep. Let's put it this way, dude. And I I use this as an example a lot. Let's say from the day you were born till 10 years old, okay, because after 10 you understand shit and you can you know you can communicate well. Let's say you you were born and your parents kept you indoors, right? They never let you see the the the sky was blue, right? And let's say for those first 10 years of your life, your parents told you the sky is orange. Wait till you see it. On your 10th birthday, we're gonna show you that orange sky. Okay? For 10 fucking years every day, this is what they tell you. 10th birthday comes, they let you outside, and you're like, oh, what? Okay, no, that that must be orange. And you believe that that's fucking orange. But the point is, if you indoctrinate, right, this is what you need. This is oh, you're you know, you feed in my kids. Tell the weirdest fucking stories, bro. They're five years old, the shit they come up with. I'm like, what? What are you saying? And they're dude, they're in like private Catholic schools and all that stuff. The point is, if you send your kid to Caesar, don't be surprised he comes back a Roman, right? And the whole education system is designed around indoctrinating them around whatever power runs the EDU. So, you know, Trump's talking about we gotta get rid of the Department of Education. I'm all for it. Because if you it's just like the states, dude, if you return the education power to your state, your kids are gonna learn that curriculum and not what they're what they're forced to teach them. So the sex change operations, the people that are you know regretting it now, you know, the same can be said of feminism, dude. Um sure, sure. I mean, dude, you you can't even buy a fucking beer at that corner store unless you're 21 years old, and they're talking about giving these fucking kids sex change operations as seven. That's crazy. What are you saying? What the fuck are you talking about? Your brain's not even developed until you're 25 years old, bro. What would of course, of course, that's not the way, that's not real, it's not fucking biology, it's not reality, but they've been forced their entire education lives that oh, we have to be inclusive in whatever the fuck you think and feel and say, that's what it is. No, bro. You gotta, man, my kids are only five years old. My kid yesterday, he my wife went and bought like a thing of like trail mix, and you know, we we kind of give them free range of the of the pantry, bro. You hungry, bro? You want a little snacky? Get a fucking snack. So he comes in a bedroom. I'm sitting there with with my daughter, and he sets it on the edge of the bed and then starts doing weirdo spaz five-year-old kid shit and knocks it off the bed. Okay? I'm like, oh no, like you're we're turning this TV off, you're picking that up, and you're doing it right now. Total mess, scattered everyone. Oh, dude, it was like a just take a bag of trail mix and throw it on the floor. It's everything. So I'm I'm instilling in my kids now that you're you're you make a mistake. I don't care how you feel about it, you're getting that done. Like you're doing that. And there's no firmness, right? Gentle parenting and all this shit. Bro, you're in the military, man. You know the the power of you know negative reinforcement. You know, I'm not saying beat the shit out of your kid. I'll never have a kid for that. But but you about to put it. But I might. No, dude, look. The I might is a big deal. What do you think? Yes. The I might, yes. Like, don't yes, I said, do not test me. And I said, you, and these kids are five years old, bro. Yeah. When dad gets his booming dad voice out, it's time to listen. And they know, right? And if I, you know, I look them dead in the eye, I'm like, listen, here's what it is. This is what you're gonna do. And you are helping your brother. Okay? Like your little brother's in trouble. He's two two minutes younger, right? They're twins. Yeah, yeah. You're your little brother's in trouble. It's your job. You have to protect your little brother. You're gonna help him fix his mistakes. You guys are a team, and that's what it is. And there ain't no gender confusion, bro. Fuck your feelings. Even at five years old, right? I'm gonna validate them when they're sad. I'm gonna do that. But when it comes down to you made a mistake, you fucked up, here's what we're gonna do, you're gonna fix it. Because I'm not raising kids that can't fix their own problems, bro. Because then you all then they under, then they end up in therapy and all this other bullshit. Because they could they don't they don't know how to modulate feelings and and and compartmentalize what it is that the accountability of their actions has to be made. It has to happen. And you have to start it now, and you're about to find out, bro.

SPEAKER_00

I saw this interesting, I'd be curious to hear your take on this. I saw this interesting guy on C-SPAN or whatever it was, and he was talking about how education has declined so much. And right around 2010. Oh, yeah, I saw that this morning. Did you? Yeah, about the technologies. You're keeping them all dumb as shit. It's like duh. Yeah. And and it's and it's tough because as a parent, you can say no to the iPad at the house. Well, you can as much as you want, but then when they go to school, obviously they're using computers there, so so that does make me a little nervous. So there's a difference, dude.

SPEAKER_01

And you're gonna you'll on your parental journey, and congratulations, by the way. Thank you. Fucking amazing dude. And we'll we'll talk more off about what you can expect and why it's just the greatest thing in the world. But so there's from our perspective, dude, there is no fighting it. Okay, it's happening, they are tools. You you but they need to be able to use it constructively and or when it benefits mom and dad, right? So, whether this is the right answer or not, dog, I don't know. I bro, they these motherfuckers don't come with instructions. They don't. This is they don't, bro. And your kid could be a hundred times different than my kid. My two kids, they're fucking twins. They came out the womb the same time. They are polar opposites, bro. Polar opposites. What works with my daughter does not work with my son. What works with my son will not work with my daughter, bro. So the point is this you have to set boundaries with technology with your kids, especially when they're young, right? So, so for us, and we learned this from you know, my my my wife's sister and and and uh brother-in-law, man. And their boys are now well adjusted. They're they're in high school now, they're like 13 and 14 or something, and they're very well adjusted. They can have conversations with humans. The plan is for our kids, is you can have that iPad on Friday, providing you are good in school and we don't get any negative reports. We'll use the iPad as a tool. If, say, we need to get something done around the house, it's important, bro, not like sweeping or cleaning. But when it comes down to it, even on Fridays, when they get it, bro, it's like a crack addiction. And it's it's alarming, dude. So the good news is by the time these kids get to school age, where you know they're gonna be using computers and they're gonna be using iPads for for reading and and and and um you know learning and shit like that. They'll know how to use it, but it is an addiction that you have to stem. So what I do is when time is up, right? Friday, you know, four or five o'clock, dinner time, but I steal them things, I put them away, and I say, before mommy puts dinner on that table, go play. You need to go use your imagination right now. Yeah, like go, I don't want to hear nothing. And dude, you'll see. They have sometimes they have tantrums about it, and that's when you know it's fucked up. And then we do we'll just we just hide them. And then it and then it subsides, and then you give it to them again, and they're just like it's crazy. Were they five now? Yeah, they're five. They're about to be six. Wow. What what they were born like yesterday, bro. You'll see, you'll you'll find out that the days are long, but the years are short, cuz I get that. Like I've been in South Florida for 10 years now. Ten years. It's a decor it's a decade.

SPEAKER_00

I know, I'm six. It's crazy. That that that these six years have flown by. You know, I think I think something that I'm doing much better today is I do realize my my life has an expiration date. Like, I know everyone's does and you know, knock on wood, I mean, you you never know how early that can be. You never know what can happen, but but I do try to enjoy the ride a little bit more today. Like, of course, I have this end goal that I want with this company, etc. But but I really do just try to enjoy the ride. Like, even Alexis' pregnancy, you know, I'm not I'm not like in a rush, because I think like four and five years old are amazing ages. I'm not in a rush for that. I'm trying to enjoy the whole experience. Each step is sick.

SPEAKER_01

Yes, each step is exquisite, bro. Yeah, and you're only I I tell I have age step, is that what you call that? Every no, every each step. Oh, each each step of the way. Every every year it brings a different um, you know, challenge. But uh I I remind my wife daily, you know, because she can get frustrated. I get frustrated with them too, dude, and you will. You have to you have to treat it with the mindset of these kids are this age today. And that's it. Because we know what happens, bro. I was one of the last ones of my friends, as I'm sure you are as well, to have kids.

SPEAKER_02

Yeah.

SPEAKER_01

So I watched my my good buddies go through it. And now these these their kids are you know high school, 50, 14, 15 years old. So I watched them go through it, dude.

SPEAKER_00

And they got buddies with really hot, attractive daughters. Oh, take it easy. Take it easy. That's no, I mean they're like they're in their 20s in college, you know.

SPEAKER_01

Bro, some girls I went to high school with, bro, did their kids in fucking college already.

SPEAKER_00

Yeah.

SPEAKER_01

Like, what do you mean? Like a couple of my fraternity brothers, same shit. They're they're 19 years old. Like, what do you mean, dude? So the point is, and each step of the way, you have to enjoy it. You have to embrace the moment. You're gonna clean up shit, puke, piss, fucking crayon all over the wall, play-doh, all this stuff, dude. And it's just part of the journey. And when they're 15 years old, they don't want nothing to do with mom and dad no more, you know, because they have their own friends and their own life and their own interests and their own shit that they want to do, you're gonna miss it. And I know we're gonna miss it. Because right now they're the cutest, cuddliest things in the entire world, and we can do no wrong. You know, when your daughter comes up to you, dog, and she will put me on your shoulders. I don't care if your fucking shoulders are sore. I don't care if you're tired from work. I don't get you pick that kid up and you put her on your shoulders. Yeah. Because one day, Eric, you'll do that for the last time and you won't even know. That's the fucking scary part. That's the part that keeps you going. Yeah, bro.

SPEAKER_00

Yeah. You know it's funny about what you just said. I think there's some times where I watch my father-in-law. He's got these two beautiful women. You know, they're 29 and 27 now, and he's still, I could see he still sees them as four-year-olds, and he wants to just touch them and hug them in a certain way. And they're like, Dad, like I'm, you know. Stop it. I'm a grown. I'm going at the moment. Yeah.

SPEAKER_01

But yeah, dude, and again, that's that's a step of the journey that we're, you know, I'll experience. You'll everyone goes through it, dude. And it's funny as shit because my parents do the same thing. I guarantee you, my mom looks at me like I'm the same 10-year-old helling little bastard kid running around destroying things. Yeah, you know what I'm saying? So it's it, dude. Embrace it. It's exquisite. It's the it's the purpose for life, bro. And again, dude, we've we've talked about this before. And by the way, Mark is a is a different guy. I I don't know if we can use names, but your father, your father-in-law is a a different type of dude. He's a sensitive, softy that looks like he could rip your head off, bro.

SPEAKER_00

Yeah, and they're both true. You know what I mean? They can both be true. Oh, for sure. Absolutely.

SPEAKER_01

It's me. It's a thousand percent you, dude. You're gonna I can't wait. Dude, listen, from from being a friend of yours, dude, just the perspective of watching you do this because I know how badly you want it, where my journey was the total opposite, bro. I was like, I was ready to just adopt German Shepherds, you know, and and die covered in dog hair with a pile of money before I met the right woman and and we had and we had the kids. It gives your life a completely different why. Um so think about like Josh Allen. Like Josh Allen said it in his press for the other day. You know, the the will to win doesn't change, but the why just did. And it's true. And it there's no describing it to people that haven't been through it. But when you see your daughter for the first time, for me, it was a goddamn light switch, bro. You're already excited. I was not until I, dude, it was like a fucking switch, bro. Instant dad instincts, dude. Whatever's in our DNA as humans, as a dad, it can't came through, and all that the worry and the doubt and the anger and the you know, my life's about to change, and I hate that. Gone.

SPEAKER_00

This is something I almost feel like I should say for the um the wine guards podcast. Because that's gonna be that's gonna be the thing we're known for, by the way. You watch in two years, we'll be known for the Wine Guards podcast. Sure. This is the business podcast. You get your kid involved, kids, because I know you want a goddamn basketball team. Exactly, yeah.

SPEAKER_01

Dude, do you know? And I was looking at this, because again, part of the iPad addiction is these kids we only have it on YouTube kids. But the there there are, let's put it this way. You know there's levels to the YouTube awards and all that shit, right? The Ruby YouTube awards? Oh, yeah. You know what I mean? Did you know it exists? Oh, the plaques and shit. Yeah, okay. There are seven seven channels that have won the Ruby Award, and that is for 200 million subscribers, dude. 200 million. Think about that. It okay? It's gigantic. Two of them are children's channels. One of them is Coco Melon, which is just animated, and you'll find out because as a kid, like it's the greatest thing when they're little. You just put them in front of Cocoa Melon. And they, again, they say it's bad. Let them digest it because they just love the colors and shit. The other one is this little kid who's nine years old named Nastia. 200 million, dude. All of these YouTube kid channels, and I looked, you can look up how much these channels make on Social Blade. I don't know if you've seen it. Have you seen Social Blade? Yeah, okay, bro. Nastia makes something, it was something ridiculous between like 2.4 and like 37 million dollars a month from her channel. So, dude, look it up, man. Start getting your kids involved with the pod and dude, do it, do a YouTube channel with them. Just they're just filming life, they're filming them like on adventures and family vacations and opening toys and all kinds of shit and the people. These kids just eat it up and they're just cleaning up, dude. And here's us going to work every fucking day. Yeah, you know what I mean? Building and innovating and taking risks, and these motherfuckers just filming content, making billions. It's gross.

SPEAKER_00

I mean, there is an element, there is an L I don't want to say luck, but there's an element of luck. Like, right, like, like take an athlete. Like, take an athlete. Yeah. Okay. So do I think that uh Josh Allen was unlucky to be drafted by Buffalo? I do. Because I think if he's drafted by uh the Rams, if he's drafted by he's got six Super Bowls by K.

SPEAKER_01

Right, yeah, yeah. Yeah, yeah.

SPEAKER_00

If he was drafted by KC or he was drafted, you know, thinking of some of the great coaches, you know. He probably does. Right. So there's a little bit of you know, luck to it. Even though he's great, there is still an element of right place, right time, a confluence of events occur. So, don't you agree or no?

SPEAKER_01

Yes, but the thing about a guy like Josh Allen, and you know, he has the it like you do, and like every successful entrepreneur has, is you force your luck, bro. You make your own luck. Uh not to quote the Joker in Batman, but it's what oh no, I'm sorry, it's two-faced. Like you make your own luck on the face. So was Buffalo the ideal spot for Alan? I mean, to be honest with you, yeah, I think it was. Did he get unlucky with a coach that couldn't get over the hump? Sure. But just watch. Because he'll for dude, he'll he forces luck. Watch that, watch how he plays. He plays football like you play life, bro. And like I play life. Okay, you hit a speed bump. All right, this is a challenge. Okay. Alright, it's a motherfucking hurdle, man. It's just a hurdle.

SPEAKER_02

Yeah.

SPEAKER_01

Just get over it. And he has the it and the mental fortitude, which is what most of people in America don't even A, they don't believe the success is possible, right? I deal with these fucking people all day long. I can't. I'm to the point now I can't even, I cannot look at customer service tickets, dude. I can't do it because it makes me lose faith in humanity. When I come across a young man, right, and at the Digistore event in Cabo last week, I came across a young man named named Bryce. Copywriter. Kid is a copywriter, right? And uh he got himself up to about $300,000 a year. And he's going on such a this is this is a young African American kid, too, right? So he's already got the deck stacked against him. But the way he was raised was that's just a motherfucking hurdle, bro. Get over it, right? No father but grandfather. Grandfather was OG. I spent probably three hours talking to this kid, dude, and I fucking love it. Most humans that you come across on a day day-to-day basis, like I look around the gym, this is all these fucking people have, man. This is it. Because they don't believe the next step is possible because they don't have the intestinal fortitude, the mental fortitude, to make their own luck and to force your way to success. And it's I'm I'm here to tell everybody, bro, it's 1000% possible. The big question is how, right? Okay, yes, it's possible. You have you must believe it's possible first because your brain can. It controls everything, bro. It controls your body, it controls your luck, it controls your karma, it controls motherfucking everything. The secret sauce is you have to get affluent in one subject. Dude, I I don't know about everything in this world. I know a little bit about everything, but everything about nothing. I would consider myself an expert in my field, and I have numbers to back that up. It takes 10,000 hours to become an expert. 10,000 hours in practice of whatever it is you're doing. I don't care if it's baseball, soccer, uh whatever you guys are doing here, right? Whatever we're doing. You know how long that is for eight-hour day? I did the math before I got here. I thought I thought it was astounding. Well, it's two hours.

SPEAKER_00

Yes, that's amazing. How'd you do that? I just did 40 hours a week, 160 hours a month times. Yeah, you're see, you're smarter than me.

SPEAKER_01

I had it plus that. Three years? Three years? 3.14 years. Wow, okay. Of eating shit and learning and tripping over your own dick. Most people fail. Oh, I don't want to do it anymore, and they quit. Yeah, I know. And again, this is something you have to put in your kid. I don't know where it came from for for me, because both of my parents, you know, God bless them, they're nine to five people, man. And they did the best they could to raise us in Western New York. And they did a phenomenal job. But I it's always been in me since I was probably five, six years old. More, more, more, more, more. Um, so you know, to kind of wrap that up, man. Any young, young guy or or woman, whatever, anybody that wants success, dude. You first you must believe it is possible, and God will never hand you anything you can't handle, right? So failures, wins, all that shit. You have to just let them take the wheel, man. But you have to believe that it's possible and become affluent and proficient in one thing that you are passionate about. That's it. That's it. You want to know the secret sauce to winning? That's it. That is the secret sauce, bro.

SPEAKER_00

You know, you said something really interesting, yeah, is that like I don't think anybody, like the word have to or the phrase have to, you don't have to do shit. No. But if you're someone that was raised with uh less than optimal circumstances, maybe you're not as good looking, maybe your mom was an alcoholic, maybe you're five foot two, like, you know, maybe the chips are stacked against you. Certainly. Maybe you're maybe you're below average intelligence. Um maybe you don't you didn't grow up from a nice part of town. Um, you know, maybe the girls didn't like you, maybe you didn't have a lot of friends because you're a little awkward. Whatever, whatever. The chips are stacked against you. So if you but the key word, the key phrase you said, if you want to be successful, if because you don't have to do anything. No, you could just you could just be a failure and be a bum and be a drink. You don't have to do nothing if you don't want to.

SPEAKER_01

Bro, the tribe has Indians and it has chiefs. Yeah. Okay? Yeah. The world need I say this a lot too. The world needs ditch diggers, bud. And if you're cool there, yeah, and it ain't painful for you, but if you want success, fucking rock and roll. You gotta get over. You want to level up, yeah. Yeah, and success is defined, in my opinion, dude, the three ways: health, wealth, relationship. Okay, those those three things. If you don't have those three things, you know, in my opinion, this and this is my opinion, bro. Look, success looks different to everyone. In Rochester, the court, if you have a Corvette, you're the motherfucking king and the you're the king and the king, bro. Okay? Down here, they they operate like traffic, they're like Toyota Camries down here. Okay, so there's there's levels depending on your environment. So whatever success looks like to you, that's fine. Go get it. And then what happens is you find out there's levels to this shit, and you got to get around people that are in higher levels, which is a so admirable to what you've been able to pull off in your network just in the last six years down here. Man, it's it's unbelievable. And that's gonna drive you to hit that next level that you didn't even know fucking existed. Yeah, okay. So take a look at your environment. Point is the base triangle is health, wealth, relationships. At each level of success, if you don't have all three of those things, I mean, you're gonna have a tough time achieving your goals, dude. So, what good is all the money in the world, dude? You I'm sure you know people that have way more fucking money than both of us that are absolutely miserable disasters, right? Because they're they're maybe they're heavy, obese, their hearts about to give our fucking chicken wing away from dying tomorrow. Yeah, and let me tell you something, brother. A rich man wants a million things, a sick man wants one. So that's why health is important. Wealth, obviously, money does not bring happiness, it never will. What it is is a lubricant. Okay, it's a lubricant for life. It opens doors, it gets you out of fucking trouble, right? You get a speeding ticket. Motherfucker, no, I just hire a lawyer. I don't talk to nobody. I don't go to no court, I don't do any other shit. It's only, it's it's a it's 200 bucks. It's okay, it costs $154 for the for the lawyer, and then whatever the fine is, and you just pay it, but you don't got to deal with it. It's a lubricant. And then relationships. Relationships are the cornerstone. If I didn't have, if I wasn't good and if you weren't good at building relationships in a business like we run, where we rely on third-party affiliates, you rely on your salespeople, you guys have to build a relationship with your client base to make them trust, love, and adore you guys to keep forking over those cot that contract money every month without it hurting. Okay. If you don't know how to build relationships and you're maybe confused about how to start on this success journey, read a fucking book, watch YouTube videos because it all exists on how to build relationships better and how to communicate better and how to listen, two ears, one mouth. Okay. So with relationships, relationships for me feeds the wealth. That's cool. I could have those two things, but if I let myself go, and again, Eric, you you've known me for a while. I let myself go for a year simply to build the tools that I needed to rebuild in my business. And time was the number one asset, right? Money's cool, I'm good, but I don't have the time. And with children, you have to carve time out. I took a year, I rebuilt, we're doing extremely well with what I did, and now it's time to refocus back on health. And I think I'm, you know, I'm I'm getting back to that. But I'm never gonna let myself slip like that again because it's an excuse, right? I why the fuck can't you get up at four o'clock? And my sister doesn't. My sister's a goddamn pro bodybuilder, brother. She don't have no kids, but she gets up at four o'clock, goes to her normal job, does what she has to do, and she has results above and beyond what anybody, any female.

SPEAKER_00

You're not a sister out bodybuild you, dude.

SPEAKER_01

Oh, yeah. Well, that's you know, that's part of it.

SPEAKER_00

My little sister. Yo, she bro, she's bro. She's always she we follow each other, and so yeah, she's awesome.

SPEAKER_01

I said, Veil me, you look like you look sharp. I go, you look sharp. Like if I bumped into your shoulder, you might cut me. Like, stop it. So again, all of that shit, it it all kind of flows together, man. That's that's how you you should operate your life and accept, you know, in my opinion, you accept nothing that encroaches on that. So if your relationships are failing, you need to ask yourself, why? Is it you? Let me tell you something. 90 fucking percent of the time, yeah, it's you. It's not the other person. It's easy to blame that other person, man. It's super easy to do it. That's a fucking easy way out, that's a weak way out. You need to improve that. Okay? So that's that's my take on success, dude. Health, wealth, relationships. And if you're lacking in any one of those three areas, tighten it up, and all of a sudden, shit starts happening. Let me ask you a question. Yeah.

SPEAKER_00

So I noticed this couple, I I have a couple different gym memberships, but I noticed this one couple at the one gym I go to. I want to ask your opinion about them. So when I walk into the gym, this guy smiles at me every time. He's so nice. He's probably, I had to guess, mid to late 40s. Absolutely yoked out of his mind, cut out of his mind. I mean, is it a sauce? It is, but he's doing it the right way. Okay. So he looks, he, he looks, he has the model physique for a man. Sure. The attainable, the desirable, modelable. Um, what's the word I'm looking for? Modelable. Is that a word? I don't know if that's modelable. That's the okay, we're gonna use it. It's good. It's new. Hey, we've we coined that on the model. He looks amazing, right? And then his wife, she's a little yoked for my take, but she looks amazing, right? And they they are glowing and buzzing with each other working out in the gym, certainly. And the other day, um, I was pulling in and I had my my $200,000 Range Rover, right? Yeah, and I see them get into their car, and it's legitimately probably a three or four thousand dollar nineteen ninety-two, like I don't even know what, two-door Honda Civic or something. And I remember he looked, he kind of gave me a look like, oh, you're one of those guys. And I looked like, oh, you're one of those guys, right? But it wasn't, and I just took it. Here's here's my question. Yeah, are they happy?

SPEAKER_01

Oh, I mean, that's that's impossible to know, man. I mean, if if you think the outward appearance looked you know was in the gym, he looked very happy.

SPEAKER_00

Then that eye contact we made when I was pulling in and pulling out, I saw a little like, oh damn. Well, because he instantly went from the alpha in the gym, uh-huh. And when I see him, I'm like, God damn, bruh. Woo! Yeah, I gotta get on your plan. Yeah, yeah. Right? And I defer to him there. I'm like, okay, bro, what you what's the tricep movement you're doing? But then once he stepped out of the gym, he's no longer the king of the gym. I got you, I got I got your answer, dude. And it goes right back to the firewall, right?

SPEAKER_01

Fire away. Right? Relationships for him, check. Okay. Health, absolutely fucking check. Is the wealth lacking? Outward appearances would say so. Okay, then he sees a guy like you. He don't know your you know, your your health status, and no offense, you look amazing. Yeah, your health status ain't on his level, but your wealth status is nowhere near his fucking level based on just the vehicle that he's driving. Okay, so to answer your question, is he happy? You'd have to ask him, dog. Because, like I said before, everybody has a different definition of success overall, and happiness overall, because it's all tied together. Maybe he took a look and said, shit, you know, that guy don't look anywhere near as good as me, but he's driving a $200,000 truck. What the fuck does he do? Right? And that question is what causes pain. Okay? If it causes pain, and that pain is greater than where the fuck you are right now, go do something about it. So ask him, dude. Listen, man, I look, here's what here's what I found. I also have a couple different things. He seems like a sweetheart of a man, too. That's what I'm saying. Go approach his ass, bro. Talk to him. Like it might so I have that little private gym membership in Del Rey that's by the kids school and all that shit. I just, dude, I just recently got a membership at EO's. Where's that? It's right right on uh what is that Congress by the house. Hey, dude, this place is like a hundred thousand square foot, dude. They got all the recovery shit. Like, dude, compression? Like, dude, the house. Ellen Boynton? Yeah.

SPEAKER_00

I gotta go check out.

SPEAKER_01

They have cryo chairs, dude. They have a separate, like a separate gym just for the influencers, dude. I'm writing down some dude, it's incredible. Saunas EOS. EOS, EOS. Yeah, they're taking over, bro. They're gonna put uh LA Fitness out of business to if I had a guess. So I go, it's by the house, right? And again, that that hour, hour and a half in the morning where I'm most sharp to get shit done. I I typically use that for work. And then after that, I'll I'll uh I'll hit the waist now because this is uh a non-negotiable for me now. Um so I go to it. This fucking thing, and I'm like, this is wild. I go, how much is this shit? And they're like nine bucks a month. I said, huh? Like, yeah, there's three levels to it. The top level is $39 for access to everything. 39 bucks. I happen to know this place has 30,000 members a month and 3,000 check-ins a day. It's fucking mob scene in there. 24 hours. And it's 24 hours e you you can go at fucking 3 o'clock in the morning. No, but I don't like the mob scene at the gym. No, no, I hate it. I can't stand it. So what what I found is the earlier I go, you gotta get there by about 7 to really get it in quick. And you know, there's people there, but it's not crazy. You're not waiting for nothing. As soon as 8.30 comes, mob scene. 9.30, you're good. 12, 11:30, 12, you shot. Don't even bother.

SPEAKER_02

Yeah.

SPEAKER_01

So you gotta hit these windows. The point is the the small gym, the small private gym, which is $140 a month, and is a tenth the size and has, you know, a quarter of the equipment, um, you're getting a more affluent group of people. Everyone that goes in there is a business owner, and dude, you go to a gym for years, and you it's all the same people every day, dude. There's never a new face. And you get to know these people. Uh, one of the guys uh it struck me really cool. He uh he owns that Silver Brawl Arcade in Del Rey, which by the way, if have you been in there? No, oh yeah, the place is amazing.

SPEAKER_00

It was awesome. Even have a little bar and everything in there.

SPEAKER_01

And I've seen this dude for years, just and he goes to the gym in like a polo and and jean shorts. Yeah, I'm like, what the fuck's going on with this guy? So one day eventually I went, you know, I got on the game. Yeah, no matter how rich you are, you're probably not dressing a certain way. No, it don't matter, but you know, he's got his his gold fucking day date.

SPEAKER_00

He works rocks it at the gym?

SPEAKER_01

Oh, rocks it at the gym. Well, because he's working. You know, he's you know, he's gotta be on premise, and he he you can literally walk to this gym. You can it's across the tracks, bro. You just walk to it. So he just gets in his his workout in the morning and then goes do does what he's gotta do. I guess the point is and approaching people at gyms, dude. You know, the difference between this private with you know more affluent people and this public, bro. We got some sauce monsters up in this bitch idiot. Like fucking straight up, saucy motherfucker, bro. This one kid, I mean, he he's got a way. If I had a guess, dude, he's probably 5'6, 280.

unknown

Oh my god.

SPEAKER_01

And I'm saying motherfuckers will just move out of his way. He's twice as thick as me.

SPEAKER_00

That's that Napoleon complex.

SPEAKER_01

Holy shit, dude. But, but, okay, grumpy, mean face looking motherfucker all the time. Like, okay? I don't like shit. So what uh one of the times I was there, everything all right, I end up going into the influencer section because there was a free bench, and this kid's working out next to me. And I go up to him like, bro, I'm what the fuck you eating, man. I go, what are you on? Because damn. And dude, like instantly, guard face, like guard down, rest resting bitch face disappeared, right? And and we end up chatting. He's cool. Now I get a dap up every single time I see it, man. Um, you know, like-minded people we're always gonna get along, right? So this guy smiles at you. The fisherman always sees the other fisherman, dude. So I think you you approach him, he you might be a godsend to this motherfucker because he now he knows, right? You might be the ability to unlock something that maybe he's not happy with.

SPEAKER_00

Take that. Yeah, maybe he's doing sales somewhere and he, you know, he's making 60 grand. He wants to learn how to make 260. You don't know.

SPEAKER_01

And he levels up 100%. So so dude, let me, I don't, I don't mean to interrupt you. Yeah, but so in Cabo, that Bryce kid that I was telling you about, yeah, right? Man, he's going through it right now with women. He's young, he's like 25, 26 years old. Now he's got some money. So, dude, part of that three-hour conversation was I said, okay, dude, I'm not gonna tell you what to do, but here was my journey. And he his jaw hit the floor, dude. I'm telling you, we're in a room with 300 people, some of these motherfuckers 200 million a year, and this kid is a boss copywriter that a lot of these guys use, and they know him. I'm sitting there talking to him in the hallway for three hours. Everybody, yo, Bryce, what up? Yo, Bryce, what up? I'm like, who is this motherfucker? At the end of our conversation, he goes, dude, that was the best conversation I've had these entire three days. Because who's gonna tell him? Who's gonna tell him? You gotta, you know what I mean? Success journeys are fucking crazy, and they're filled with pitfalls, and they're filled with snakes, and they're filled with vipers, bro, and they're filled with people that are gonna fuck you, and that's what it is. So I said, This is what you gotta look out for when it comes to relationships with these women. If you want to get married, here's the right way to do it. Here's here's how you identify a potential wife, here's what you avoid because motherfucker, I went through all of it. And he's like, you know, blew him away because he never heard any of that shit. How much money is this guy making? He's at 300k a year. Okay, which 25 on his own. Yeah, you know, he's he's talking, he lives in Vegas. Yeah, when he's 35, he'll be making three million a year. Fuck yeah. He lives in Vegas, dude. His first house, bigger than my first house. Wow, you know what I mean? Out in Vegas chilling. So I said, here's what you gotta look out for, dude. Here's here's what the next steps in your life look like.

SPEAKER_00

What did you tell him to look out for?

SPEAKER_01

I dude, I'm not Jesus. Yeah, yeah, yeah. And and dude, he was he was going through that.

SPEAKER_00

Yeah.

SPEAKER_01

You know, I said, listen, dude, there's I have to be I have to choose my words carefully here, but this is what really kinda, because you're gonna turn that shit into a clip and I'm gonna give you a couple of things. Damn right. That's why I'm asking this question.

SPEAKER_00

What kind of advice did you give this young man making some money about women?

SPEAKER_01

So, so with women, hit me, you know, again, I just simply got lucky, dude. And the only reason I got lucky was because, like I said at the top of this thing, I was resigned to the fact that I'm gonna die alone and I was cool with it. I accept, I'm, dude, I'm not dealing with these fucking girls no more because they hold me back. Every single long-term relationship I got into along my success journey from 25 or 20, yeah, about 25 to about 32. They were like fucking anchors, dude. What do you mean you have to go to Las Vegas? Like, bitch, I would go to this networking event if it was in motherfucking South Dakota, negative 50 degrees.

SPEAKER_00

Yeah, they all just happen to be in Vegas. They're all in Vegas, 90% of them.

SPEAKER_01

That's just where they are, man. Now, now these guys are getting crazy, bro. Cabo, fucking Aruba, all kind of shit. Now now we're going overseas. We're doing like I did Budapest last year. Um, besides the point, after each one of those relationships broke up or fell apart or whatever, my net worth fucking 10x. Because as a man, and this is what I was telling this kid. I said, bro, as a man, as an independent business owner, as someone who has to fucking eat what they kill, and you don't have the safety net of a W-2, okay? Your partner, your life mate, needs to fucking A understand it, that yes, if we're in the middle of watching a movie at 11 o'clock at night or something, and my phone goes off and it's a client with an emergency too fucking bad. Hit pause, I'll be right back. If I have to travel, too fucking bad. Okay? And you have to you have to do that before you have that ability to say fuck you to to options you don't want to have. You know, you understand what I'm saying? So, like now, right? If it's my kid's birthday, fuck you. I'm not missing that for anything. I don't care. Right? I'll reschedule that shit. I have the luxury to do that. If you're new and you're at that 300k level, you don't have the opportunity to do that, bro. You have to drop whatever the fuck you're doing and make your success journey priority one. Now, what I told him with regards to women is your prospective wife, your prospective life partner, has got to compliment you and she cannot be a fucking anchor. She has to be a hot air balloon, meaning lift you up. Because along with this journey comes failure, it comes miserable nights, it comes worry, it comes doubt, it comes fucking imposter syndrome, right? If your wife, your prospective wife, your girlfriend is not your biggest fucking cheerleader, walk away, bro. Walk away. And again, anybody that's going through that right now in a relationship and you're on a success journey, and your fucking partner, spouse, wife, girlfriend, whatever the fuck it is, and they're not pumping you, and they're not your biggest cheerleader, bounce, homie. Because here's this, you're gonna find this fucking amazing, dude. So I mentioned to you this kid, this was an African-American young kid, very well spoken, well put together, has his shit together. And I said, Bryce, let me show you something, dude. If you go to I Got Standardsbro.com, I've showed you this before. Yeah, okay. And it dawned on me when I spit his number out. Okay, I said, how tall are you? He's like uh five nine or whatever. Okay, obese, you know, you ain't obese, you're fit, right? And so I go through all the filters and I put him at 300k and I select black because he's a black guy. Dude, he was 0.0053 of all United States men, or black men.0053. I said, Bryce, you might as well have a target on your fucking head, but because these women, they know they know how to play that game, especially at that age. They're you know, twenty five, twenty six. Dude, agree with me here. These women are using their sexuality to advance themselves and latch on.

unknown

Right?

SPEAKER_01

He was telling me, Yeah, the girl I'm dating right now, you know, she she gets jealous that I can work for two hours a day and then bounce, and she's giving me shit for it. He's like, no, bitch, I'm I'm going to play golf today. Like, have fun at progressive insurance. You know what I mean? And she's giving him shit. Like, hold on. I go, Bryce, where's your self-value, bro? Where's your self-worth? Let me show it to you. Giving him shit like guilt. Guilt. You don't have to do anything. You don't do anything. And I go to work all day and I want blah blah blah. I don't like blah blah. Uh-uh. Uh-uh. I go look at you. You're 0.0053. Out of a thousand men, you don't exist. Out of 10,000 black men, you don't fucking exist. Out of 15,000 men that meet your your statistics.

unknown

There's one of you.

SPEAKER_00

Yeah.

SPEAKER_01

There's fucking one of you. So start acting like it. And know your value, know your worth, bro. Don't let nobody fucking talk to you that way, especially someone who you're financially supporting and you're treating well and treating kind. This is your journey, Bubba. You're the you're the captain of your boat. And if your first mate So is that is that his girlfriend? Yeah, I guess. Or they were talking or dating or whatever. Okay. Not like they lived together or nothing, but yeah.

SPEAKER_00

Do you think that do you think did you take it as that's her way to try to be like, why don't you give me some money so I don't have to work? Certainly. Is that how you think about it?

SPEAKER_01

Oh, that's exactly what he said. Sure. What do you mean? No, no, no. Dude, you make that partner, if you're a single guy and you're a success, go look your shit up on I GotSandersbro.com. And because you're gonna instantly gain self-worth that no one is able to tell you. And this website is based on United States census data, right? It's not just some fucking idiot website like making shit up.

SPEAKER_00

Pro science, yeah.

SPEAKER_01

Yeah, right. This is based on the uh census. So um your prospective mate, dude, and they they can act as well, right? They can be on their best motherfucking behavior until that ring goes on. Um so you have to dig deeper. It's not you know, don't I wouldn't look at looks or you know, the bedroom or any of that shit. You like dude, you you locked out, I locked out because when I w my standards were um no kids, clearly, and there's a whole host of reasons why. Um never been engaged before, and parents had to still be married. Okay, those those were the three things. I happen to luck out because my wife looks pretty goddamn good, but she hit all those three things, but you wanted her parents to still be married. Uh fucking thousand percent.

SPEAKER_00

Interesting. Yeah, unpack that.

SPEAKER_01

Okay, so the previous relationship, yeah, mom was a bit of a man hater. And think about it, dude. Growing up.

SPEAKER_00

So it's from your experience.

SPEAKER_01

Oh, yeah, okay. Oh, dude, I'll send it even back to high school, bro. Okay, I'll send it even back to high school. My high school girlfriend, mom was divorced. This woman, the kindest, nicest woman you'll ever meet in your life, bro. I fucking love that lady. She was great. But, bro, by the time we graduated high school, she was on her third marriage. But, you know, she was she made money, she did good, she didn't necessarily need a man, but dude, I had seen, you know, whatever that is. And this is the example that you're setting for for your kids later on in life. Sure as shit, dude. Again, we're still friends on Facebook and all that stuff. I mean, divorce, you know, two kids, fucking divorced at 35.

SPEAKER_00

Your wife allows you to be Facebook friends with ex-girls?

SPEAKER_01

Oh, I dude, it's she was there before.

SPEAKER_00

I don't give a shit about I don't think I am friends with any of them.

SPEAKER_01

No, no, and dude, again, high school. They probably wouldn't want to be my friend. Whatever.

SPEAKER_00

There's there's so good.

SPEAKER_01

Yeah.

SPEAKER_00

Oh, high school.

SPEAKER_01

Yeah, dude, that was 30 years ago, bro.

SPEAKER_00

Because have you ever noticed in every relationship, whoever the prior relationship was, the woman hates that person. Oh, I can't see that. No matter what.

SPEAKER_01

Yeah, yeah. No, so the one in between my wife and you know, the the the two prior to my wife, absolutely fucking not.

SPEAKER_00

Yeah.

SPEAKER_01

Um, but you know, high school, whatever. But so again, the point is, I'm telling this kid, you gotta look out for stuff like that. You gotta dig a little deeper when it comes to selecting a mate, because if you have a goal in mind and they're not on board with that goal, and they don't create peace in your life, and they don't give you that that reassurance that you got this, because again, sometimes you can have belief, dude, but that belief will slip. We're only human, right? So doubt will creep in. It happens. I'm sure it happens with you, dude. It happens with me every motherfucking day. But I look at my numbers and I say, Oh, yeah, I do know what the fuck I'm talking about. I recently took a look at our admin on the network side, where finally I, you know, I finally got admin access to it. I've just been so busy focusing on the building side that I the admin shit, my team takes care of all of it, and I finally got admin access. So I looked at last month, and dude, our offer outperformed everything, and it wasn't even close, dude. We were we were at 1.1 million clicks to our offer with a dollar 32 EPC. The next closest offer was 62 cents, and that offer was the top offer at our competitors. I don't obviously I'm not privy to what their numbers look like, yeah. But we all have the same. Where is this offer being seen? We have all the same publishers on networks.

SPEAKER_00

On networks.

SPEAKER_01

Yeah.

SPEAKER_00

So my network that's like Clickbank is a network.

SPEAKER_01

It is. It is, yeah, it's it's a marketplace. They operate in a different um, I guess they operate a different model.

SPEAKER_00

They have the CPA model. I guess I don't understand where these networks are. I've never understood where these networks are. What do you mean? Where are they? No, where like like where how how do I access these networks to find these offers? Okay, so with ours, right, you gotta know us.

SPEAKER_01

Okay, you gotta know us. You have to be referred.

SPEAKER_00

Okay.

SPEAKER_01

Or you know, you could fill out an affiliate or publisher application. Okay. Affiliate and publisher is the same synonym. Yeah. It's just a world. Oh, and then and then we vet you, and we vet you hard. And um, because fraud in our business is a thing, it's a very real thing, especially online. In fact, we caught a guy, our competing network, I'm not gonna say the name of it, but one of our competitors who we're also homies, right? Like we're we're good with them. Uh, we have a separate chat together, and he posted something that there's a there was some like Indian scammer said, I need vertex accounts and I need competitor name here, accounts. Right? So they're just out there looking for accounts so they can run fraud, like looking to buy them, right? So if you have a dormant account with us and you're not you don't plan on you know sending traffic, you can transfer the account.

SPEAKER_00

What's the end game with this whole business? Well, with what do you mean the end game? Yeah, you what uh like is this just something you run in perpetuity to make income? Sure. Okay, it's not something you package up and and sell. Oh, we did that already.

SPEAKER_01

I mean, is that we did that once. Yeah, okay. Is this the next one? Uh no, no, I wouldn't I wouldn't do it again. I would do it, yeah. Let me I'm gonna back that up. Um, the end game is whatever comes. Okay, because right now, you know, our team runs the network extremely well, and we run a tight ship, and we run a lean chip. Meaning, you know, our competitors, I happen to know, you know, these guys earn probably 10 times what we earn every single month, but their overhead's obscene. I mean, it's it's purely obscene, but they they're not paying, you know, their AMs and their and their biz dev guys a shitload of money. They're not, they're not they're doing good, but they're not like fucking killing it. And they could. Like if those numbers were on our side, Eric, I'd be making $300,000 a month doing nothing. You know, just from the network money. So uh my brain got lost there. What were you talking about? No, no, I was just asking the end game. Oh, the end game, yeah. Okay, so there doesn't have to be an end game. So the so the way I see it, right, is we have an end game with the offer side of it. Like Justin and I have a number in our head that when we hit that, it's done. Because then we we we would be operating from a position of a serious position of fuck off. Yeah, meaning I don't we don't gotta do shit. And it's extremely possible, and we'll we'll probably come pretty close about this time next year. We'll we might hit it. We'll probably gonna hit it. So, what happens after that is we just concentrate on growing the network because, dude, we're smaller boutique where our competitors have a bunch of different verticals where we have one, it ain't nothing but relationships, bro. And we're good at that. That's what we do. That's what Justin's exquisite at it, right? I'm pretty good at it. I don't particularly care for it much anymore. Um, just simply because I've been doing it for 18 years and now we can afford to hire people to biz dev for us. Um, and again, dude, we're we're walking off with I dude, I don't want to say anything, but at the end of the day, the money that I'm making passively from being an owner of the network is enough to support my lifestyle right now. Do you know what I mean? So so later on, the end game is to run that up to whatever number we feel comfortable. We would we make another exit? I think for the right number, yes, and the right terms, because the first one we made was not the right terms. Um, and we ended up getting screwed. It was a four million dollar lesson learned. Yeah, like loss.

SPEAKER_00

You know what's interesting about your story? It you know, you don't you can go deeper into it or as sure surface level as you want. So you had a business partner, a mutual friend of ours, Justin. You guys ran it up together, had an exit, and then kind of did your own thing for a little while. Sure, yeah, and then kind of joined forces again recently, and now we're now we're doing more absurd than ever before. Obscene. Yeah, so kind of talk about I'm gonna tell you why. You want to kind of put Did both of you put your egos aside and say, let's we're better together?

SPEAKER_01

So again, I'm I'm not really gonna talk for Justin, but I what I can what I can tell you is what I've seen and what I've observed from him. Um, you know, together, all three of us, myself, Justin, and Jessica, uh we each have a very specific valuable skill set that on its own can make a very nice living, dude. You know, like Jessica had we had stood vertex, she had stood vertex up when um the acquisition started going fucking sideways with with Nexus, and I'm not gonna dive into that, but I said, Jess, they're they're we're fucked. Like we're we're getting fucked here. Like they're I I just know it. I said, I can't, I I need you and Sil to go set up Vertex offers to see if we can save our our reputations a little bit. And I said, you guys own it, you know how to do it, you've run my network for six years, Jess. Like you like, don't even think about it, just go fucking do it. And she stood it up with her, and they, you know, they were they limped it along. The reason I had them do that was because we had a non-compete, whereas if they had, you know, come after the money that we actually did get, uh, it would have been a complete fucking disaster and a total loss. And I I just they probably wouldn't have, but I I just wanted to, you know, set that aside. So that's what Jessica went off and did. I became an advertiser just on my own, meaning I had my own offers. What I ended up doing was I actually pulled three of the offers back from the company that acquired us and exchanged, like I I traded like 50 grand in stock for it or whatever it was. So I said, I'm taking these back. You guys put the network out of business, these are mine. You just take 50k off the note, you owe us. Okay, no problem. There's zero pushback dude, because they simply didn't know what the fuck they bought. So I became an advertiser, I optimized those, and then I could work with because I was not a network owner anymore, I could work with Vertex, I could work with many other competitors without anybody feeling any sort of fucking way. So I did that, and um, you know, sustainable living pretty good, probably 400 a year, you know, for the last three years. And um, Francisco, and this is what's amazing about my business partner, dude, is he does there is no fear of risk with this kid. Where with me, I dude, I I measure 50 times and caught once, bro. He's just like, fuck it, this is what we're doing, right? So he went and built an um email service platform, which is uh one of the very important tools that we use in data monetization. Up sender, upsender. Yeah, upsender, yeah. That's the name of this company. So Justin ended up teaming up with a copywriter, um, and then they built their team with the tack and the copy and all that shit for three years. Um you know, we hadn't spoken there was a little bit of butthurtness, I think, on on both both sides, and you know, that's between us and it'll stay there. But uh Vegas, Vegas in 2025. So we're got the band back together. Yeah, yeah, we did, bro. So so Upsender ends up sponsoring the ClickBank party at the Raiders Stadium. So we're we're we're on the field, bro. It was fucking sick. It was it was uh high class shit. So we all got in a in a cab together, myself, Justin, and Jessica end up getting in a cab together. The chips just fell that way, bro. And we all went back to Cosmopolitan for a drink at the end of the night or whatever, and we're sitting. If you ever been to the Cosmo, there's them little like circular tables that are next to the bar on the left side. So we're they were sitting there, we're drinking, we're talking, and this couple of these other goofballs were you know chiming in, and we're just like, what the fuck? Jessica, of all people, our our beautiful, awesome, amazing admin, right? Goes, oh shit, I forgot. And we're like, what? She reads her little purse or whatever and slaps a bag of mushroom gummies on the table. And I'm like, Jazz, I go, girl, I don't because the last fucking psychedelics I did was in college, and it took fucking 13 hours for the shit to wear off. And I'm like, I don't know what the fuck I'm looking at over here. I go, Jessica, I'm not too, I don't have 13 hours to to be fucked up. I can't. She's like, no, these are they're micro doses, dude. It's over in like two hours. And I'm like, huh. And Francisco's like, yup.

SPEAKER_00

No hesitation. None, bro.

SPEAKER_01

Zero. So I'm like, fuck it. If he's in, I'm in, dude. And no, no, the backstory to it is, dude, nowadays I'm in when we go to Vegas, bro, I'm in bed by 11:30. Yeah, no, no, me too. Like, stay away. Not stay away. I can't fucking do it no more. So it's already like 11:30, fucking 12 o'clock, and we're sipping on whatever. She puts these fuckers in the middle, and we we like three musketeers it, you know? Down the hat. Dude, we had we didn't even move. We didn't even fucking move from the table, man. Um it's dude, mushroom microdose is probably the greatest fucking drug that you can ever do. You're in control, there's no crazy shit melting. You know what I'm saying? It's not like taking a fucking hit at LSD where everything goes, yeah, the bushes you're out of your mind. Right.

SPEAKER_00

Yeah, bro.

SPEAKER_01

This just amplifies whatever mood you're in. So if something's funny, it's the funniest fucking thing you've ever heard in your life, dude. And all three of us, and now these care these other characters come over. Bro, we're just like, what the fuck? All of us are going nuts, dude. Heaven a ball. And you know how I get when when Uncle Steve gets loose, it's a fun time.

SPEAKER_02

Yeah.

SPEAKER_01

Same with Francisco. He's out of his, he's he's a fucking animal, bro. He's a beast. So we had a great time. Two hours go by, dude. And he start, the waves stop, right? I don't know if you have you ever done anything. One time a little bit.

SPEAKER_00

So did you remember like waves of it? I just remember lights being bright. Okay. That's all I really remember.

SPEAKER_01

Yeah, so so with us, I don't know if these were micro or like micro plus or whatever, but like it would come in waves where it was just like you were like, whoa, everything's just so heightened and fucking amazing, and then go down. So once the waves stopped, now we're hungry, right? So we go to the secret pizza place on the third or fourth floor, I forget where it is, in the Cosmo. And Francisco goes, dude, why don't we get the band back together? He goes, I'm managing one of these bizop lists right now, and this is what it's doing. And it was like 60,000 in profit a day off of 300,000 buyers. And I said, What the fuck is that? He goes, Yeah, dude. So, long story short, you know, I maintain and sharpen my skills as an advertiser. Jessica, you know, got a taste of what it's like to own, like be an owner of something, uh, and all that comes with that. And then Francisco, I like to tell people, he went away Gandalf the white, or uh Gandalf the gray and came back Gandalf the white, bro. Like the insane value that he's got now, bro. We have our own ESP. I don't need MailChimp or constant contact. We have it, it's ours.

SPEAKER_02

Wow.

SPEAKER_01

It's big money to develop, and it's really big money to do it the right way. Can you license it?

SPEAKER_00

What have you can you license it to people or is it just internal?

SPEAKER_01

Yeah, so that that's that's part of the plans that we're doing. So we we now have a fucking software that's um killing it, and now it's so insanely valuable because if you understand how email marketing works, bro, Google, Yahoo! All this shit, they've they've fucked deliverability for from the affiliate standpoint. Basically, they're trying to kill affiliate marketing through email. That's what they're trying to do. But there's tricks and there's ways around it, and Francisco knows all this stuff. So right now we're the only ones that can mail at a high quality level and pull massive earnings per click out of it. So that's what he's bringing to the table, dude. I went fucking crazy and rebuilt everything top to bottom, and it's just insane.

SPEAKER_00

I have a connection for you, too, that I think. Okay. Yeah, seriously. Yeah.

SPEAKER_01

Yeah, dude. Oh, listen. I'll I is it warming up domains? Is that what it's it has something to do with IP. Like, I know enough to talk about it, but um, that's a more conversation.

SPEAKER_00

Is it something I could use in my company?

SPEAKER_01

Uh sort of. Yes, for cold outreach, yeah. That's what I'm saying. Yeah, for cold outreach, yeah. You could. Yeah, why don't we work out something? Yeah, you gotta get the data first. I have to. But so let's talk about AI. I want to talk about AI. Okay, let's go. Okay. So I just explained how we, you know, kind of got the three musketeers back together. Part of what I have to do is I have to write a pitch and then develop a video and then build the sales funnel and all that shit. And we use separate tools to do all those things. The trend right now in in our world is you use AI to write it, AI to do the video slideshow and or or whatever the fuck style you want. AI is doing all this stuff. Whereas, you know, in 2008, the barrier to entry was fucking huge. I had to literally sit down and learn how to code. It took me three days to fucking figure out HTML to build a sales page. Dude, now today, bro, you just get you run a click funnels or go high level or any of these fucking things, bro. You press a button, you get a whole thing, right? You just gotta know how to manipulate the the design elements of it. The point is the barrier to entry was crazy, dude. We used to spend 15, 25, 30 grand on copy, just just the fucking words, yeah. And then another 30,000, 40,000, 50,000 on shooting a video, right? Depending on what you wanted to do. If you had live actors, it was like 30 G's. If you wanted a slideshow that was really good with the facts and all this stuff, it was a manual process, right? So we had video guys that were really good, understood our business and what we were looking for. These motherfuckers out of business, bro. They're done. They're done. I literally can I can have manus. I say, this is what I want this sales pitch to do, write it in this style, like, and you just give it URLs and it'll pull it, and it'll know it. Dude, it'll write it. This is bro, writing for manus is just tippy tippy tippy tippy top of the iceberg of what that fucking thing can do. Okay. Sunday. Justin goes, I we need it, we're gonna start lead brokering as well. So so Justin goes, I need to make a user interface. He goes, watch this. Like we're on a screen share. Feeds it to Manus, bro. Seven hours. We have an enterprise level lead distribution software that the end user can call it's fucking flawless, bro. Zero dollars. It costs us fucking nothing. $200 a month on Manus, that's what it costs. And my meanwhile, dude, we pay a dev fucking two G's a week just to handle our stuff. This morning I got at the shower text from Justin. Oh, I had it rebuild software A and B. Like two things that we use every fucking day. I said, what do you mean? He goes, yeah, rebuilt both of them. I go, well, let me do this podcast, dude. I want to take a look at it. What AI is being is doing right now, bro. There is there's never been an excuse for poverty in in America, the greatest country in the world. With AI now, man, you don't you don't have no excuses. So if if you're if you're a young guy looking to figure it out, learn how to talk to AI. Whether that's Manis, Claude, Grok, chat, whatever, dude. It's it it replaces the a bit the need for a developer. I mean, down to insane detail, bro. And it works flawlessly.

SPEAKER_00

I think there's a A window in business, and I don't know how long this is gonna last. And I'm trying to capitalize on this. I know. But what you just said is not common knowledge.

SPEAKER_01

Nope.

SPEAKER_00

You know, we we use manus every day throughout our business. So the average, let's just take uh like these Claud Bots, for example. The average HVAC owner with 15 employees who does these tasks every single week that he hates doing, but he doesn't trust anybody else to do them. Right. But he has to sit down and do it every week or every day. You could install AI, Claud Bot, whatever, into your company. Yeah, poof. Those menial tasks go away. Gone. Yeah. It's yeah. So we're we're selling that. Oh, yeah, hell yeah.

SPEAKER_01

Like, dude, I would we call it an executive assistant. I that's unbelievable, and you're probably the first ones to do it and package it up like you. Delete, delete, yeah, kill that.

SPEAKER_00

Smart, right?

SPEAKER_01

On fucking real.

SPEAKER_00

So once we get into our marketing contracts, now we're like, hey, let's let's let's just what? Executive assistants. Yeah. We love it.

SPEAKER_01

Let me show you what this is.

SPEAKER_00

We we got a few proposals out right now for 150 grand, 50 grand, 70 grand. So you're replacing your marketing girl and your fucking executive assistant. Exactly. For nothing. For nothing. And it's gonna do it better, faster, more reliable. Oh, dude. It's not gonna move over. Bro, it doesn't miss. Yeah.

SPEAKER_01

It doesn't miss. So I started fucking around with it too. Not manice. I was I was messing around with chat.

SPEAKER_00

I think that's I think that's not to cut you off. No, no, I think we have a real window of opportunity for a few years to really without a doubt. I almost want to start running ads for it. You should, right now. Like right fucking now. Because so many businesses don't know. AI's coming.

SPEAKER_01

What do I do about it? Yeah, they don't, they don't, bro. They only know because listen, dude, the fucking dentist down the street has not sat down with Manis or chat, uh maybe a chat just to ask it a question. Okay. I don't even know fucking, I know maybe five percent of what it can do. Francisco probably Justin probably knows 40% of what it's capable of doing, bro. Right, right, right. It's only limited by what you can think about. That's what's that's the alarming part. So do you have a window of opportunity? Yeah, because the first motherfucker to the party controls the whole dance, Bubba. Yeah. So yeah, absolutely. I'm pissed that we didn't start doing shit earlier. Uh I mean, dude, I'm tacking. We can build systems around what this thing can do, just like you guys are doing, yeah, and offer that for sale. It's the the possibilities are endless, man. For us, yeah, there there's there's probably a window. Um because listen, man, there's always people that are interested in learning how to you know make money online or how to how to use technology to to to make passive income, right? And that's what we sell. It's manual, like the the process is manual. Like you have to do some work to make the shit fly. But with AI now, dude, it's it's it's just unbelievable.

SPEAKER_00

You know, um you talked about fitness, triangle of success, importance of partnerships. And I really like how you touched on I was gonna ask you this, but you answered the question. You said what a 22-year-old man out of college today should obsess with if he wants to be successful is AI.

SPEAKER_01

Not women, not your homies, not fucking going to the club. Fuck your sneakers, man. Fuck your jewelry, fuck your clothes. This shit did they think, bro. This is from fucking Costco. Let me you know what I'm saying? Yeah. I like what the fuck? Who cares? Unless it's $200. Yeah, well, you're you're you're rich, motherfucking. You're like you're making more beer, you know? Yeah, I sure am. No, listen, the the point is for for a 22-year-old man out of college, the only thing you should focus on is your success journey. And yeah, like you just said, AI is that next thing. And it is, it is, I'm equating it to the dot-com burst, like bubble, I guess. Uh that level of income is this is a once-in-a-lifetime window, man. Um, so if you if you're a young guy, forget these women, man. For for forget getting drunk or going to the club. Fuck fuck all that. Right? Eat shit. I tell kids this is shit all the time. You gotta eat shit for three years. Right? This is what we touched on. You need to have 10,000 hours under your belt and you become proficient in one thing that you love. And if that's building clawed bots or whatever the fuck it is, obsess over it. You have to. Because then nobody can fuck with you.

SPEAKER_00

I think uh we've been going for like an hour and a half. This is great. No way. Um yeah. Yeah Oh my god. This this is my next move because what I've realized is that I have to cut through the noise. I have to. I have to. And this is the I've noticed that in you too, by the way. Yeah, yeah. Notice what? You cutting through the noise. I have to. Yeah, I have to, and I and I do have I have this crazy weird window of opportunity with a lot of these like significant eyes on me and significant endorsements. You know, I'm a text message away from a dozen really crazy people. You know, it was wild. You know who liked one of my reels yesterday? Just totally random. Ty Lopez. Stop. Yeah, does it? I'm just yeah, just random. Just really random. Was it really him? A thousand percent with the verified one? Oh, a thousand percent. Oh, yeah, yeah. No, I come on, of course I verified it. You know, yeah. No, but just listen, I know he's has some things going on, but I always withhold judgment on anything. Man, whatever the internet tells you about that guy, yeah, they don't know shit. I just withhold judgment because I don't know.

SPEAKER_01

I'm not there, I'm not with the guy. They they don't know nothing, bro. Because again, you can look at what I do on a surface, you don't know a motherfucking thing that goes into what I do. Yeah, and you're never gonna know it. Yeah, just like with with him. Um, that guy came up from from nothing. His story is wild. Did he take did he take some unnecessary risk? Sure. But you man, none of you know what the fuck that guy went to.

SPEAKER_00

And it could be honest, and it could be something that people do all the time if you just happen to get caught.

SPEAKER_01

Nah, we're in a we're we're in a we're in a gray space, right? So if you if you step outside that boundary closer to the black hat shit, um, yeah, you're gonna get in trouble. So yeah, I don't know. And I like that you would reserve judgment. Yeah, I like what you said about cutting through the noise, and you do it. Like I've noticed, like, even you and I in personal interactions, bro, you you're you know, you're very regimented, and listen, this is what I got. I got no time for anything else. I well, and I don't like you right now. I I ain't mad at you, I ain't fucking upset. I just want to see my homies win. Yeah, and I'm gonna give you flowers right now, Eric. Dude, what you've been able to pull off over the last two years with this is on it's unfucking believable. And that's can we can we do we talk about our arrangement? Yeah, is that a thing? Yeah, yeah. So, dude, I believe in you so much, more so than anybody else that I've ever come across in life or business, that I gave you a $10 million valuation and a massive investment without you having really a nickel in revenue, bro. You might have had a couple hundred K. That's you're making me look like a fucking genius, yeah, which is amazing, but your flowers are just insane. And the network you've built down here, I talk about you with pride in my eyes, dude. Even in these people down in in Cabo, man, these are people I don't even belong in a fucking room with. And I'm telling them about Eric Weingard, man, and what what my buddy's been able to pull off in two years. Yeah, you know, so like again, let's circle it back to self-value, and I don't think you struggle with this. But dude, what you're doing, people don't do what you do, bro. They don't. It's not a thing, it's not a thing. The level of desire, dedication, relationship building skills, bro. You're you just don't exist, dog. You're an alien. You're the Josh Allen of Boca Ratong.

SPEAKER_00

You know what else? I appreciate that. Thank you.

SPEAKER_01

The only difference is you're gonna win the fucking Super Bowl.

SPEAKER_00

No, I am. No, I am.

SPEAKER_01

I know you are. I know, and you have a hundred percent belief that you're doing that. Yeah, and every single interaction you and I have over text on a personal level, you end it with, this is what we're gonna do. And you ain't missed yet, and you're not gonna. And I know that, and I knew that fucking two years ago.

SPEAKER_00

Yeah, I mean, we just signed uh a Fortune 500 company.

SPEAKER_01

I'm not eating listen, dude. What you can say here's what I want to explain something to you. Yeah, every time you say some shit like that, that normal people be like, what the fuck? Dude, of course you did. In my head, I'm thinking, that's fucking right.

SPEAKER_00

Yeah, of course you did. And that, and just so you know, that there's there is if all goes well and it will, I think it has that one client could be a nine-figure client. That's how big it is. Yeah, if we if we fail and we only make it a $10 or $20 million client, it's still a win. Oh no. But it has a nine-figure opportunity. And um, you know, it's interesting. I've I've already had some people have conversations with me. I've already had people make some offers on this company and stop. Oh yeah, and they they've thrown some numbers at me that trust me, for for me to for me to for me to hear numbers like you know, 25 million and like to me that's like damn. It's like, but I know, but no, you journey ain't done yet, Bubba. No, I know that. I know you ain't even close. I know that you ain't even close. And that's and that would be like a wonderful but wonderful check. But I also know what they also said was, hey, I want you to run the ship for the next three to five years with that, because they know that they believe that I would run it up even further. 100% and and they're banking on me more than they are the company. So I've already had a couple of offers. I had another one for like 15. I just don't even tell people these things, but the 25 was real, and it was someone very, you know, which is pretty crazy. I don't even tell you these things, but yeah, because the answer is no, because like I'll start listening when it gets to 100. Yeah, I'll start listening.

SPEAKER_01

So I might tell you that also may be a test. Because this is how these motherfuckers operate. It's a test.

SPEAKER_00

Interesting.

SPEAKER_01

It could, it could, look, I don't know. A test out. Tell me. Test out. Okay, so and this is peanuts in comparison, right? But so when we hired Jessica back in 2016, I said, hmm, yeah, you got some skills, girl. All right, we can give you 50k a year or 19 plus 10%. Choose wisely.

SPEAKER_02

Yeah, yeah.

SPEAKER_01

Right? Yeah. So I'll call you in 24 hours. Okay. So that was a test on her. And she picked the fucking commission because that's the hustle that we need to see for growth. I'm not fucking hiring some bum for 50k to sit around and do nothing and just get paid. Same shit there. Maybe again, dude, I don't know the details of what the fuck you're talking about. But it's a possibility, bro. They'll test you, say, hey, 25k, you willing to walk away? Yeah. Ah, he ain't he's bullshit. Because if he knows, if you know you're getting to 100, you're getting to 500, you're getting to a B. Ain't no way you're fucking taking that.

SPEAKER_00

No way.

SPEAKER_01

Okay? So if you didn't really have that conviction and that belief that you're going to a hunch, then you're going to 250, then you're going to a B.

SPEAKER_00

Now they want, now they just want 10%. Yeah. Yeah. They threw out, they throw out, but but I don't I don't need that.

SPEAKER_01

Um no, so I mean think about it. I I just dude, I think of going through an acquisition, dude, and having them pick you apart and then get fucked like we got fucked, and have people close to me doing the fucking. Um you I start looking at any business conversation in a real fucked up way. Um so that four million dollars is paying off because I I've learned to protect myself and also put myself in their shoes. Yeah. Because I dealt with fucking high-level, you know, billionaire PE guys. So they think differently, bro. These people move in a fucking way different way. So that could, that's that's a possibility, dude. But 25 million is a lot of money. No, for sure.

SPEAKER_00

Because trust me, I thought about it, I was like, damn, I could, there's so much I could do.

SPEAKER_01

Hunge is even better, bro. Go get that hunch.

SPEAKER_00

Yeah, no, no, and I think I think uh, you know, my 100 million isn't even enough anymore. No, because what I'm seeing with private equity and what I'm seeing what's going on, I that that's um that's another reason why I wanted to start this podcast. And just so you know, I'm way more open to selling today. Yeah, because I was I thought for myself, I was like, huh, if I sell my marketing company, I'm like, then I'm a nobody. You know, I go from being CEO of RBM marketing to just a rich guy with a couple hundred million dollars in the bank, then who am I? I'm just a rich dude. Well, but this now, this gives me a voice, this gives me a face, this gives me something else I can work towards. So now it's kind of like maybe I do just run it up and sell that bad boy.

SPEAKER_01

You have so dude, your life is about to change in such a wild, fucking dramatic way that like look, man, for me, ever since fucking day one, dude. You give me the money. I don't want the fame, I don't want the face. I don't want, dude, like even this I'm kind of fucking sketched out about. I yeah, uh dude, and it's not that I'm hiding anything. I just don't fucking I don't want to deal with I don't want to deal with the instant messages and the fucking comments, and I just it's not for me, dude. I'm sublimely focused on being a good father and a husband and a business partner and building what the fuck we built, dude. I don't want I don't want the flowers personally, but if that's important to you, dude, there's nothing wrong with that. Yeah, but I'll tell you what, you got a hundred million, you can do whatever the fuck you want, buddy. Yeah, meaning just do it again. If you want to be the face of something, just build another company. So a guy like Ty Lopez did, dude. He went from one thing, built another thing, built another thing. Yeah, that's what Grant Cardano does. That's what all these fucking guys do, bro. They they go from one thing to the next. And and so, you know, you you would build, you're building a reputation and a persona and a personality, right? Which is your personal brand. It's fucking amazing. It's not for me, it's not something I even want to consider. But if that's what you want, you're knocking it out of the park. But even if you sell RBM for a hundred million dollars, that ain't going with it.

SPEAKER_00

Yeah, no, exactly. You know what I mean? It's not going with it.

SPEAKER_01

Yeah, so you will always retain the relate the reputation that you've built.

SPEAKER_00

Right.

SPEAKER_01

And that's what's honestly, it's your most valuable asset because it allows, it's the foundation for building whatever you want. And so, uh, bro, you get to 100, that's life, that's fucking generational money. If you play it right. And again, we can talk about fun financial tricks too. But dude, that 100 million, your grandkids would never have to work again, man.

SPEAKER_00

Do you um this was fun? Do you have anything that you because normally at the end of the pod, I go, hey, if you know somebody's interested in doing business with you, do you want to promote yourself like that or no?

SPEAKER_01

Um look, any but any internet marketers, because again, if so, look in that camera. Yeah, yeah. All right. So if look, any internet marketers in the business opportunity space, maybe nutraceutical space, you can find us at vertexoffers.com, uh, CPA network. We have exquisite payouts, guys. Um, a lot of exclusive offers that you're not gonna be able to find anywhere else. And uh we also operate as kind of your your your partner in in crime. Like we offer if you're an advertiser for per se, we can start brokering your leads for you. We can help you with email monetization and all that stuff as well. Um, you know, e that's that would go out to people that are actually searching for my name, which again, I kind of stay, I stay a little under the radar, bro. People that know that I'm part of it.

SPEAKER_00

Live on the internet forever, so you never know.

SPEAKER_01

That's what I'm saying.

SPEAKER_00

So, guys, thanks again for tuning into the Gold Coast Podcast. I'm your host, Eric Weingard. Make sure to like and subscribe. We'll see you again.