Hi, everyone, and welcome back to the Theology of Business Podcast. I'm your host, Darren Sher, and this is a show for Marketplace Christians seeking to explore and apply God's will for business. On this episode, we're joined by Luke and Jennifer Ritchie. Luke is a software coding prodigy and has been from a young age, and he co-founded Gravity Jack Incorporated in 2009, pioneering mobile-based augmented reality. With prior success in startups and a strong patent portfolio, he established the company as an industry leader. And Jennifer, hailing from Southern California, is a tech futurist and entrepreneur. She entered the tech world in 2002 serving as CFO for Tometa Software, which was acquired in 2007. And later she played the same role at Play Expert and played a pivotal role in founding Gravity Jack in 2009. And together, this Power Couple, their co-founder and executive at Gravity Jack, are the visionaries behind the groundbreaking augmented reality and artificial intelligence video game, The Ward Tribe of Bin Yameen. This game represents a leap forward in both gaming and global impact and offers a unique opportunity for investors to share in its equity, which is a rarity in crowdfunding. And actually people can you guys will talk more about this, but people can actually invest at Startengine.com. And you know, their clients, this is not some fly by night operation, kind of just getting in on the latest craze and augmented reality. They've done work for all the who's who and the fortune um 100, Fortune 500, Toyota, T Mobile, Samsung, NASA, Dell. Um, I mean, the list goes on Maroon 5. I see that on your your portfolio. So um the Department of Defense. So pretty much running the gamut in the AR VR world. Uh Luke and Jen, welcome to the show. Thank you. Thank you for having us. Yeah. So you guys are both committed Christians. In fact, I think I forgot to mention that, but that's what brings them to this show is that um this couple absolutely loves the Lord and is doing something very exciting uh for the kingdom today. Um, when did you first realize God wanted to be involved in your work and business? Jen, why don't you go first? That was first.
SPEAKER_05Uh gosh, it's so hard to sum things up. So I'll make it tight and short. 2019. So Gravity Jack was founded in 2009, the secular company. We do again ARVR all over the world. Um, but it was 2019 where Luke and I both were just radically transformed. The Lord came, ripped us out of some pretty nasty mud, placed us on solid ground, and we learned in that moment in that time what it meant to actually have a relationship with the Father, to know him. I mean, we went to church and Bible studies, and our kids, you know, went to private Christian school, but we had we didn't have a relationship, you know, we had an intellectual knowledge, but what we have now is just it's unshakable. I it's now I know what it means to be on fire for the Lord. My heart grieves for those who are who are unaware of what that means, you know, living a lukewarm um faith life. It just makes me sad for them. But in 2019, when he ripped us out, um, we actually were gonna on our way to getting a divorce. It was that bad. And uh we've been married 21 years now, and it's absolutely amazing. But in that time frame, um, you know, we get the Lord, life is you know you awakened, you know, to this whole new um way of thinking and feeling and speaking, and um, and then things got rough, rough, rough, rough, rough, rough. Uh, we'll go to all the details, but again, in that moment, we learned what it meant to walk in a true valley on many fronts and still have joy and peace and love and in all of the fruits. So wouldn't trade that rough, rough valley um for anything. But in that, with you know, Luke, Luke had it a little more uh than I did, where he's like, okay, you know the Lord, and he's like, I'm supposed to be a pastor or a counselor, or you know, let him say that bit. Um, and the Lord was very, very, very clear. Gravity Jack is my company. It's not your company. It is my company, always has been. And we were like, wow, okay, what now then? And it was in that that it was, you know, daily prayer, constant prayer of okay, I have a meeting, let's pray. We have this decision to make, let's pray. You know, I made a comment that um we don't have to make any uh major decisions anymore because you just go to the Lord and He makes the decision. You don't need to know why or how or who or what or all the things. It's like, okay, the Lord says this, boom, obedience, and then you learn later on. So the the short answer to that would be 2019 is when everything was forfeit for him, and especially Gravity Yeah.
unknownWow.
SPEAKER_04Yeah, powerful. How about you, Lou? That's yeah, 2019. So it was March 16th, 2019. Jen and I were separated. Uh, we independently that evening didn't know the other one was, but we're both on our faces before God repenting. Uh yeah, I mean, this was such a pivotal moment. I I don't even know literally how to describe what happened to me the next day, other than born again is the best, uh, best work because I saw people different. Everything was just different that day. Uh, I really did uh I think that first year was like special forces training because we went through it, man. It was so, it was so rough, so difficult. I I was actually like fine with the business not doing well though, because I really did think, oh, I wasted my life learning physics, comp sci or computer science, um, you know, uh learning all these things that men have created. Uh, and so I went and I trained to be a suicide counselor. Um, I did that actually for six months, got booted essentially for talking about Jesus too much, uh, because it was secular. Uh, which by the way, I had amazing results just speaking the truth of the gospel into these people. That's a whole nother, you know, eventual side project for us. But um, yeah, I just I thought you have to become a counselor. I had no idea like that there's this such thing as business as a mission or uh that you can even run a business with kingdom principles. Um once we realized it was, you know, and it was super clear. I mean, there was there was things that happened and miracles that occurred. And then I realized, oh, he's been in it the whole time. Like he actually was there when we wrote our patents. He was like, there was always a plan. There was uh as much as I thought I was, you know, I wasn't a righteous man, but my steps were still ordered at that time. I was moving in the direction that God wanted. Um and yeah, and then I started praying, like, Lord, how do we make our business look like you? How do we do every single process that's how do we do it Christ-like? From paying our vendors to getting paid to paying employees to firing people to how we hire people, even the people we don't hire, how do we treat them? Uh and so I spent months just building different foundations. Um, our board wasn't super happy with all of it because they're like, hey, we didn't buy in for Jesus. Like, just wait, like these, we if we build this structure, just uh it's gonna it's gonna work. Um, and then I then we kind of landed on this question of uh return on investment. But a lot of shareholders who I still have a lot of shareholders who don't share my faith. And I have a responsibility and a moral obligation to provide them return on investment, uh, just like you do to Christ with what he's given you, you know, what we're stewarding. And so I started asking, how do we, Lord, how do I balance this? Like, how do I how do I get to a spot where I can honor my shareholders after I honor you first? Um, and that's how I just started reading tons of books, like uh Kingdom Economics by Brett Johnson, um Bottom of the Wealth Pyramid, just a series of things, Nash Equilibriums, which I already studied, game theory I'd already studied. Uh, and then I realized it was been in front of us the whole time. This game that we planned in 2009, this game that we had structured uh and literally wrote our patents around. So all of our patents that we wrote in 2009 were how do you do this level of a game? It still hasn't been done. Um and that's that's the war tribe of Vinyonum. And it's gonna provide return on investment, but more importantly, it actually coincides the goals of spreading the gospel, uplifting people out of poverty, which is also another missional thing that church should be doing, um, and uh and make ROI for my investors. So it's like, okay, Lord, I get it.
SPEAKER_02Yeah, wow. So you you started to acknowledge him in all of your ways. You you started you started praying, you started really just going to God for what are the decisions that that uh God, what decision do you want us to make in this situation instead of just uh relying on your own understanding? That's that's so powerful. Yeah, absolutely. And so now and we're gonna get more into the the game itself, but fundamentally you're you're creating an AI that points people to Jesus.
SPEAKER_03Is that fair to say?
SPEAKER_05Uh not like a direct I'll back it up a smidge. So there's two elements of AI in this. So it's a mobile augmented reality game that we're gonna be creating. I'm sure we'll get into details, but it really is about a global reach. It's about encouraging people cross borders, it's about different countries, you know, especially in this time with all these fighting and everything happening at the government level. The people, the body are beautiful. And and like we are supposed to unite at the body. So that's what the game really encourages. So one element of AI in the game is the bad guy is Isazel. So it's an artificial intelligence named Isaazel. So there's a lot of lore of the game that's very C.S. Lewis-like, kind of woven throughout. So the bad AI is Isazel, who is from the year 2133. And his his goal, his mission, his desires is to destroy humanity. One of our taglines is it's a war that's been going on for millennia and will continue. Um, and he's trying to take us out. And then the good AI, Yaman, which is kind of a representative of Jesus, is wanting to save us. He's wanting to encourage us, to, to, to encourage us here in the year 20 or 23 or 2024 to band together, fight as humanity, join the war tribe to defeat Isazel and ultimately save all of us, which is sorry, it's our mission anyway. And so that's one element of the AI and the gameplay itself. So the Yaman, he just scrambled the languages in Pangea, similar to the Babel, um, and scattered, you know, the people. So he's he's speaking through the game again to unite us. That's one element of AI. And the AIs will actually be talking to players, similar to kind of ChatGBT-ish. And second element of the utilization of AI in the game is where again the lore of that scrambling of the languages enables quests in the game. So just like gameplay that has cool quests and things you can do to earn, you know, in-game revenue or one up your player or kind of work together. Whole nother thing, there's going to be questing, real-world questing done, really like uh especially mobile games have never been done. It's like Pokemon Go on serious steroid. Um, but the other element of AI is in poverty-ridden country. So if you're based on where you're at, geolocation with your device, there will be quests in game for translations. And it's actual translations. It'll pull up, you know, snippets of text from, you know, Moby Dick, Shakespeare, The Great Guest, the first chapter of John, you know, and it won't even tell them necessarily what they're reading, but it'll be chunks of text that they translate to their native tongue in the game. They will earn in-game revenue that they can actually extract out in real dollars. So this will not only create this NLP, which is a natural language processing engine. So think um Google Translate. Google Translate is it's an AI that's doing translations for different languages in the world. There's roughly 7,200 languages in the world. Big tech really has the top 100 on lock. They've done them very well, and they don't really have a desire to go after the other 7,100 languages, which the 7,100 languages is a half the world. But there's two primary reasons big tech doesn't want to go after them. One, they're in poverty-ridden countries. So there's not a lot of money there. And two, the vast majority of those in that 7100 group speak one of the top 100 languages. So in our game, you're gonna have uh to answer your question again specifically about the AI, you have the good AI and the bad AI as part of the gameplay. And then we will be creating an artificial intelligence, uh natural language processing engines for translations. So we and our Gravity Jack, our goal is to have the ability to do automated translations to the entire world, to not only be able to speak to them, but ultimately be able to translate all kinds of documents, one of which is the greatest book in the world. And other companies and corporations and groups can even hire us if they want to do an ad to the Mali people in Africa, you know, Coca-Cola. They can come to Gravity Jack and say, hey, I want to translate this so that they hear it in their heart language. Um, and there's based on many research and and different partnerships and things that we have, there's 76% when somebody hears something in their heart language, that impact is very great to them. And specifically when they hear the gospel in their heart language, it's a 76% increase in conversion rate, which is is critical. So though that's the specific AI elements with what we're working on with the work tribe of Benjamin. And we do pronounce it wrong, but on purpose.
SPEAKER_04Anything you want to add there, Luke? Yeah, it's just uh so the our return on investment for our investors, and because this is important, like how do we balance because essentially what we're doing is we're paying people to do translations so that it really appears to be altruism, and there is altruism involved because I believe if you bring the gospel, you bring uh some level of financial freedom, and $40 to $60 a month for half the world actually doubles their revenue. So it actually creates this the beginnings of financial freedom, and then you finally bring you know a third component education. You can actually systemically and generationally remove people out of poverty. Um, but I think you have to have the gospel, like the gospel is this key component of it. Um and so the ROI though is for our investors. So one, we've got this game, and we we really know how to make games with money. One of them uh we did was making 35 million a month within nine months, and then we handed it off to our client. Uh so we didn't make that, but our client uh they they sold the company for 500 million um to IGN. So we know how to make games, so that's like the initial short-term ROI for our investors, but then the long term is that those AI NLPs that we're creating, natural language processing engines for the people group. It may not be interesting to just have an NLP for the Mali people in Africa, uh, but what happens when we have 5% of the unreached languages, 10% of the unreached languages, we literally have this potential to have a monopoly on speaking to half the planet that is now that we're now bringing into productivity, the productivity matrix of the whole world, which actually increases the whole global economy. So if we're adding financial freedom, productivity, and then we have the capacity to speak to these people, we actually can't even value that that number yet. We've been trying, we've been going back and forth with economists, with our DFO, and you can't put a number on that monopoly. And so that's that's kind of the long-term return on investment for our investors, too, is having those AIs that uh nobody else has. We're it's it's pretty kind of a crazy thought.
SPEAKER_02Yeah. So you're so how do people let me first ask, like, what's an actual scenario in the game? Um, like I let's say I'm on this is my third day. I I installed the app three days ago, and I'm I'm I'm playing it, I'm on day three. What am I actually doing in that for that 30 minutes or however long I'm playing it?
SPEAKER_04It depends on which role you're playing. So we're actually targeting genres. This this game is augmented reality for mobile and also the Apple Vision Pro. So we're integrating it into life. So there is this active play that you can do, like if you're a younger person that enjoys active play, and then passive play that you can do if you're more like a mom who's taking care of a baby. Um first off, I'll I'll back up to day one because day one, you do the first geolocation you take back from Isaiazel is your home. So you're essentially they're creating this covenant of, hey, my home is light, and I, you know, and I anybody here is a son and daughter of Yaman. Um and and you renounce Isaazel.
SPEAKER_02And then from there, you you essentially daily have to take care of your light source, your omni energy, which uh, you know, uh we're we're mirroring all these spiritual principles of and the light is actually emitting from like if you were another player walking by my house, like you would actually see the light emitting from my house, right?
SPEAKER_04Correct. You'd see, hey, this house is restored. So there's this anything that Isazel owns is essentially destroyed. There's an accurate geo-overlay for the world that we're working on. Uh, that's also AI. So we're using generative AI to destroy the whole world uh that's captured. Um, and then another AI re bit restores that. So you see light coming out of it, uh, it pushes away the darkness. The more you you actually take care of your omni-energy source daily, uh, you actually it actually starts to grow in strength. So another player could walk by and actually use your power when they go fight another battle. Um, if you're an active player like my kids, they'll be fighting monsters, you know, uh, and attacks that come into your home uh with typical type gameplay mechanics. So hack and slash, you know, kill. And we're actually using a coding term, a daemon, a D-A-E-M-O-N. And those are code chunks that Isazel sends back through portals, trying to take back territory that you take.
SPEAKER_05Um he's sending these daemons again, there's a lot of play on words to attack us, to take over, attack our homes, attack our space, um, to to again with the goal of destroying humanity.
SPEAKER_02And how do you how do you take care of your omni light source?
SPEAKER_04Like how do you it's kind of a little bit like Farmville. Um so you're you're you're harvesting, and some of those mechanics we don't want to share yet, only because they're super unique to the game. Uh let's just say there's it's it's like SimCity, how you have to take care of it, but the actual action of taking care of it is super unique. Um so some of the mechanics we're not actually sharing because there's uh we're actually probably gonna patent quite a few of these. In fact, some of the technologies behind what we're doing and our capabilities in game that we've been working on for 14 years are gonna um just if you just think Pokemon Go, but like on you know, an order of magnitude much larger and more fun. Uh and anybody would want to play it. So we we're really targeting Gen Alpha Gen Z, but we're also targeting it so that hey mom, here's something you could do to actually engage with us in this game, uh, that's very low uh bar in terms of time.
SPEAKER_02Yeah, so if for anyone who's not familiar with Pokemon Go, I mean this this was I think the best selling game of all time, at least at the time, right? Um and and if you saw people walking around holding up their phone uh and then look like they're following something through their phone, they were chasing these little Pokemon creatures, um, which I also understand Pokemon is a best-selling video game series of all time. Um and so this is I'm sure that game was a a big part of that. So this is it's that those kinds of dynamics people are are gonna be in for.
SPEAKER_04And and imagine a couple things too. They really messed up in one area. So they would get these people like at Central Park in New York, you know, 10,000 people would show up at Central Park to actually collect this Pokemon. And then the number one complaint about Pokemon Go was what now? So they never created community between those people that had a shared passion about this game. They never did anything in the real world. So again, we're talking this game is about the digital gameplay, but there's also all these real world components. Those are some of the mechanics we're hiding to because they're super unique. Uh, but what if he were able to engage people in a way that one made them feel valued and they had a say in the way the engagement occurred, and then actually harnessed 10,000 people in Central Park to do something. For humanity, uh, where they actually feel good about it. You know, they're not burning down our history, they're actually doing something that actually occurs in the real world. And we have this verification mechanism uh that can occur. So uh it's it's just pretty interesting what you can do if you start integrating gameplay. You gamify real life, but you put push them towards the value system uh that we believe in.
SPEAKER_02Yeah, because it it's much it's less of just uh a pure you know fictional entertainment kind of a thing like Pokemon is my my kids play Pokemon, uh, and more of a you know, from a literary standpoint, it's more of uh an analogy, you know, in the way that like Pilgrim's progress would be like everything sort of represents something in the spiritual world. Is that right?
SPEAKER_04Yeah, absolutely. We and I've been very careful with it too, because we didn't want to like, well, we don't want to glorify evil or magnify it in any way. Uh so I've been running everything we're writing, both by several pastors uh who I trust, friends, of course, and then also a rabbi um who I know. I'm like, hey, is this okay? Uh it's pretty, but it's really fun, and everybody really loves it so far. So and I have made corrections. There was a couple times, well, let's not do that. Um we don't want to glorify evil.
SPEAKER_02Right. And you're you're also developing this kind of in some collaboration with Oral Roberts University, Christian University, right? What's what's that partnership like?
SPEAKER_03It's multi-tier.
SPEAKER_04Uh I usually don't talk about kind of the third phase of some of what we're doing, but I'll just kind of give you a short quick insight. If we we're gonna essentially be investing into a people group and we're gonna be targeting specific people groups with the capability that then we have the ability to market to them later, also with the gospel. So gospels first, marketing second. Um if you if you just do the gospel and you just do um financial freedom for a period of time, you you run the risk of not creating the systemic generational change. But what the third component that you really have to add to that is education. Um, and so if there's a multi-phase thing we're working with Oral Roberts on, the first thing is uh we're using their supercomputers to do a significant portion of our AI training, which is usually the cost on a business like this that would you know make it viable or non-viable. Um I actually can't remember open AIs. The last I read, they were at $150 million a month in costs for compute. Um, so I mean there's just this massive spend to compute. Now imagine that I have old Robert's doing that compute for us. No, we're not talking on that level because we're not gonna have the scalability needs that they have, but I've cut a major expense cost out of the business by partnering with ORU. And then the third phase is say we've targeted a people group. Let's say we've invested $9 million to get that NLP created. Now we have this value that's returned to my shareholders. Um, we're going to continue to invest into that people group for maintenance of the natural language processing engine. But more importantly, that process of translating, we've identified scholars. And you can give free education. Uh, there's a lot online. Problem is, is when you're in these environments, everybody in the whole family has to work. It's just that it's the nature, it's the truth of the world. The kids have to work, the mom, everybody has to work just that you're just living day to day to make it, to live, to survive. When you add, if you add free education, the kids still can't go because they have to work. So, what if you actually take it a step further and say, no, I'm actually going to pay you to go to school? I've identified these scholars, I'm going to pay them to go to school. So we're essentially or used creating a framework of schooling that's done via remote in essentially the metaverse, AR and VR, and we actually pay them to go to school. So now we identify scholars, we pay them, and now we have this cape, this educational component of oh, these people are now educated. And the education is specific to the environment that they're in. How do you be entrepreneurial? How do you do accounting? How do you work around corruption? Like there's all these things that you teach somebody in an environment to pull them up permanently. This is what they're learning in the game within the game. There's components of it in the game. So the gameplay does profess those same values, but as we move past, we're still investing in that people group at a smaller level to pay people to go to school, maintain the AI natural language processing engine at the same time because that training that goes back and forth, uh, the AI learns from it. Uh so that the investment becomes smaller, but we're essentially paying targeted individuals to go and change, you know, essentially create businesses in their community uh by training them in school.
SPEAKER_05Down the road, yeah. In the in the traditional.
SPEAKER_02Right, right. Gotcha. So so but such a value, they're super interested in that. In 2021, more than $30 billion worth of ransoms were unnecessarily paid out by small businesses. These businesses didn't adequately protect their critical data against ransomware, allowing PCs, servers, and account software such as QuickBooks to be vulnerable. Secure your business today with storage guardian.com to get an exclusive offer for Theology of Business Podcast Listeners. Head over to Storegueguardian.com to get started for free for 60 days with the ravine self-provisioning portal. Storage Guardian will also provide expert recommendations on how to protect your company from these types of attacks. Don't be a victim to attackers. Head over to storage guardian.com today. So such a big part of the value proposition is the players get paid to play. So let's say that I live in third world and I've I got my phone, I'm ready to start playing.
SPEAKER_03How do I make my first say $10?
SPEAKER_05So you go in to do some of the quests, like in the game that might look like a you know a library or where it's got books or like future, because it's time travel too. So it's from 2133. So inside I'll have all different types from an aesthetic perspective. And you select one, and then you go in and you're doing a quest that has um text. So it's written in in one of the languages. They first in your profile, you let them know what languages you speak to, you know, if you're in any of these countries. And then it opens up the opportunities to translate it. So you go through and you translate, and then there's it's called a penta verification. So it's like a five-fold verification method to verify the accuracy of their translations. So they actually you get encouraged to do, it's not like, you know, Joey goes in and translates something, and you're like, hey, here's 10 bucks, all good. We're gonna create the language. You we go through and verify through this process um the actual accuracy of the translation. So the person doing the translation is enticed to do it as accurately as possible. And then the other verifiers, the people who are verifying that translation, are also heavily incentivized to um essentially find errors, uh, not inaccurate errors, but that that verification process creates um for us the translation. And then at that point, they would get kind of that in-app currency into their game wallet. Then whenever they're ready at that point, they can extract the funds out.
SPEAKER_02And so what am I try what am I translating from?
SPEAKER_04It will be language pairs. So uh depending on the language group, like we might have more French to Mali language. So, or that might be the you know, kind of dual languages, the trading language that's spoke there. So they'll be translating from you know a trading language that they know to their native. So we'd have you know known versions of Moby Dick in French, known, uh so you and you can just kind of move down that list. So it's not always English. English is one of the primary trading languages, but there's a lot of language pairs that we're gonna have to match up. Um, and then from there we can go to other languages.
SPEAKER_03Okay, gotcha, gotcha.
SPEAKER_05So the pretty powerful partnership perspective. Um, we're partnering with Wycliffe and SIL. So Wycliffe is the most well-known you know, Bible translation group in the world. And um, we are going to be part, we've met with multiple people. Actually, we had a lovely uh couple come stay with us here at our home. We were in Singapore last month and coincidentally sitting at the same table of the gentleman we had a call with the next week to kick off the partnership. So it was an awesome conversation with him too. Um, and I was surprised if I'm being completely honest. You know, Wycliffe's processes for those that don't know and to do any kind of translations is very um thorough, but very traditional in that they go, they have, you know, missionaries go live in a location, in a culture, get saturated into it for years, eight, 10, 20, sometimes 30 years before they even do a translation. So the gentleman who and wife who came and stayed with us were in Mali, Africa, eight years before, while working on just the New Testament. Um, and it's intentional, it's beautiful. The reason why, you know, like if you have a part of scripture where you you there's a scripture that he was telling us about where it says, you know, um, where the father is knocking at your door, something along those lines. They don't have doors in Mali. So what does that mean? I mean, culturally, when when you hear that father's knocking at your door, it's he's saying they're trying to be welcomed in. So you know, you have to translate it, and okay, in that culture, what do they do if they're going to approach someone's home to then be welcomed in, right? Um, so it's stuff along those lines. But also when you think about it from a timing perspective, 10 years ago, you couldn't have done what we're talking about now. Smartphones have only been around since you know really 2008, 2009 is when the App Store came out. They didn't have smartphones in third world countries. And depending on which statistic you look at, it's between 85 and 94% penetration rate worldwide of smartphones. So when you're in this tiny village in the middle of nowhere, they still have smartphones with connectivity and they're playing games. It's wild. And we've heard this from multiple different people, people in SL, people in Wycliffe, and people in other organizations. They're like, oh yeah, you'll see this little tiny hut and you'll see a light hovering in there. Now, it may not be like a family of 12, like not all 12 of them have a phone, but there's one phone for the 12, they have access to it. So this is something that is actually feasible in present day. And then also you tack AI on top of it, and then you take it even a step further, where some languages don't have a written language. They won't be able to do a translation because they don't have a written language, but they it's an oral language. Due to these devices now, we can even translate that now, oral to oral. Um, so it's just like, ah, that's so amazing.
SPEAKER_02So Google, like Google Translate, for example, it how many languages do they have built into 142?
SPEAKER_04It is actually about 100, though. Uh it's more about 42 have dialect additions to like some, like it's like they consider US English and UK two languages. Um, so it's I'm like, yeah. And then Facebook just did a thing. They said, no language left behind. We're gonna have an AI for every language, and they did 130.
SPEAKER_01So as I said, that was 133.
SPEAKER_02Yeah, okay, 133 out of how many? 7200, 74.
SPEAKER_04Wow. Yeah, that's I think the one it's like 72, 64.
SPEAKER_02So if it so if there's a like a hundred, you know, 120, 130 accounted for that are already the translations are already built out. What percentage of the world's population does that leave out from the heart, about half? Okay.
SPEAKER_01Yeah.
SPEAKER_04Well, I should there should there's other groups that have audio versions, so that like the actual people that have never heard any form of the gospel, I think is closer to like 25%. Um, because there's some native language.
SPEAKER_05Half of the I was saying big tech. Like big tech covers half. Yeah, but that the the rest of what what does that leave with the question of like the hundred language of big tech is about half the planet.
SPEAKER_02Okay. Yeah. So the so the other half, they basically it's either learn a second language or you don't understand what's going on.
SPEAKER_05Yeah. And surprisingly, though, most of them do speak one of those top languages.
SPEAKER_04And 3,000 of them have no written language at all. So that's another thing we're working on with both SIL or you is the research of AI actually creating the whole lexicon, the alphabet, and then creating the training materials too. So we know their oral language. Now we create a written language for them, we teach it to them, and then now uh they they do uh translation. So it's really interesting stuff.
SPEAKER_02Yeah. Um is not to see um all of those people learn another language, you know, the to learn English or to learn French or you know, one of the major languages, but to affirm their culture, affirm their language. Is that kind of um is that kind of counter countercultural that you find? I mean, obviously the there's no Facebook says we want to do it, but there's no economic incentive big enough for them, I guess.
SPEAKER_04Not at all. And it's uh and they there's this caught like this uh zeitgeist of thought where people think that languages are shrinking, that uh we're you know, every why doesn't everybody just speak English? Um and I kind of understand. I mean I'm American, like speak English. Problem is it's not what you were born with, it's not not what your neural connections formed with, it's not actually where your emotion and usually your inner voice speaks in. Um and yeah, so we just we think that there's you know, it's just the same. But it's like if I learn a little Spanish and I read that in Spanish, I don't have the same like emotional response that I do when I read this. And that's why the you have these these uh rates of increase of acceptance of the gospel is actually the same in the marketing message. So if I just say just do it, you know, with Nike, not saying I'm a Nike fan, but if I translate that and I read it in English, they're like that doesn't make any sense to me because there's all these other variables, but now I get that marketing message, it's also also 76%. Um, so you increase buy rates of anything by just reading it in your native tongue, and native tongues are growing, they're not shrinking. Uh, and with the advent of AI, that's probably going to even increase because uh when we have AI now auto-communicating, changing when I put on AR glasses and I actually see your lips moving in a way that's from my language, like this whole this whole world is coming where we're not yeah, it's very sci-fi, but also very real. Like you your AR will be deep faking the AI, so you're hearing your language uh over time. So I don't think there's a shrinkage in languages coming. I think it's exactly the opposite. Culturals are gonna get more diverse and spread out in their own language and terms for their own things that are occurring.
SPEAKER_02Yeah. So do you have to translate this into economic value? Uh, you know, as opposed to uh, well, a lot of these people already know another language, so what is the economic value of being able to provide all of these other translations through um and basically you're you're teaching it to an AI, right?
SPEAKER_04Well, they receive the economic value one by getting paid to translate and verify, but then there's this longer term productivity value. So anytime you're we're sending from a Nash equilibrium, we're putting cash into their pocket, that's just one part of the variable. There's also this productivity element that's occurring because now they're adding productivity that uh occurs out here into the uh the whole value chain. And then later, as they enter into the global economic marketplace, because now they have a language, so they can hop on the internet and read in their native tongue, and they can consume educational materials in their native tongue, like everything speeds up from there, and so as you uplift them, every time they move up an economic notch, the whole pie grows bigger. It's not actually like you're pulling from something, productivity into the whole equilibrium increases for everybody. Uh, so that's kind of the short and long term. I don't know if I answered your question.
SPEAKER_02Yeah, yeah. I mean, I I get what you're saying. Um so what would you say is that I know it's a hard question to answer the timeline of when people are going to be able to play. It depends on the fundraising, right? Um, but it what can you say about when people will be able to play?
SPEAKER_05The goal is we're we're like smiling and laughing behind the scenes because over all the years you were always uh ahead of the curve of knowing what's coming, especially Luke. Like he can really foresee things. It's a gift, I believe, of what's coming. But I mean, like almost 100% of the time he's right in this one area. No, just kidding. But he's uh he's also uh 100% wrong on timelines. So every time he tries to go say a timeline, I'm behind him like don't say a time. But our goal didn't say you did, yeah, no, you did good. Our goal right now is to have something playable 12 to 18 months post-funding. Um, so that's that's why we're we're we're in an active raise right now. You had mentioned earlier we're doing crowdfund on Start Engine, and we're also going after institutional funding, um, getting ready to go next month overseas to meet with some people about potentially investing as well.
SPEAKER_02Awesome. And you were saying that it would take, I think from what Wycliffe was telling you on the Wycliffe translators, that it would take about 140 years to finish translating all of the world's languages. Is that right? Yeah.
SPEAKER_05Yeah, their current trajectory.
SPEAKER_02Yeah, on their current trajectory. But when you bring AI into the equation in this type of uh uh format, looking at like five years, right?
SPEAKER_03That's uh I believe we can do it in a shorter time frame.
SPEAKER_04Five years feels really extended to me, but Jim will probably say seven.
SPEAKER_05I don't even I don't even know. That would say once the game has like hit into all of these areas, you know, once it like the first successful translation in in in all of these like all of the languages. From that point, I feel like that would start the clock.
SPEAKER_03Yeah.
SPEAKER_05Well there's different core there's different the things to solve, you know. Like we obviously we create the game. Number one needs to be being played, people using it, and then number two is getting it into these locations, um, you know, which is probably gonna very much have a boots on the ground like uh strategy, which the Lord has not put on our, you know, lead where you're supposed to leave, follow where you're supposed to follow, and that's not an area he has yeah given us. He hasn't given us that mantle and and we're good with that.
SPEAKER_02Yeah, yeah. And a place I will show you is the Lord said to Abraham. So gravityjack.com is your main company's website, War Tribe of Ben Yamine is one product from Gravity Jack, right? And uh so gravityjack.com, and then what do you want to say to people about how they can invest?
SPEAKER_05First and foremost, I'd say pray about it. Uh and then after that, so what a crowdfund regulation crowdfunding offering is through the SEC, and that's why we chose to go. So Start Engine is simply a platform that can allow people to invest there. So the minimum buy-in at Start Engine is I think $350. You can go to Start Engine, search for Gravity Jack, and we're right there. Um so valuation is set through the SEC. Uh everything is is buttoned up. I mean, they vet they were, I thought they were gonna ask for our firstborn, but it's good because then it lets people know you know, things have been vetted, the the books have been vetted, da-da-da, all those types of things. Um, and then again, so we're doing the goal is is uh roughly around one 1.25 on start engine, and then um a little over five million institutional past.
SPEAKER_03Yeah.
SPEAKER_05Awesome. So head to Start engine, check it out. Um, and if it's you know some larger type investment, feel free to reach out directly.
SPEAKER_02Okay. Yeah. Start engine makes it super easy. And if when you guys go on to the New York stock exchange, you know, everything just sort of rolls right over. It's it's painless for the investors.
SPEAKER_04Um it actually felt like going public in terms of just like the due diligence process. Like it was months of work uh just to get to the process where we could file with the SEC. Uh one step below.
SPEAKER_05I mean, it's like right there.
SPEAKER_02Yeah, it's not like setting up an eBay account, you know. No, this is this is the real deal.
SPEAKER_04I mean, this is I'd also add to what Jen said. We've uh we have a lot of secular investors right now because the the investment is sound. Like there's this whole faith-based component, but we've actually built it into the whole mechanism of how we you know provide return on investment. I really, really do want more believers on our cap table, uh, owners in our company. If anybody's listening that knows like the Green family or people that are working on translation, uh, we don't see ourselves as in competition. Like we're like, how do we partner with everybody uh to get the gospel out as fast as possible? Um, and so that's that's our mission. I mean, that's the real thing that we're doing here, and not just the gospel in terms of the word of God, but also even the principles uh through the gameplay itself. So there, yeah. I would just add to that. I I'd like more believers on our cap table because sometimes I'm like, God, we're all the Christians. Like I we can sell the money piece, there's return on investment. This is we know how to make games that make money, and we know AI. We're contributors to TensorFlow before it was even out from Google.
SPEAKER_02Um so and I think as Christians, a lot of us are very skeptical about AI and you know, the mark of the beast and the and the whole bit, and you know, right rightfully so. But if um if if any of us are looking for a redemptive use of AI, I mean this this sounds like it. Uh so I'm really excited about what you guys are doing. Uh gravityjack.com is the company website and go to Start Engine and search for sort it's under it's going to be under Gravity Jack, correct? Yeah. But people are investing not just in this one game, but in the entire company. And you can see again everything the who's who of um large companies out there that you all have been on the the bleeding edge of ARVR for for many years. Uh so and it's exciting that you guys are are doing it for the Lord and for his kingdom. And just really honored that y'all came on the show and thanks for helping us grow today. Thank you, Darren. Thank you. Thank you for having us, Darren.
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