11. Being Bold With Your Marketing (Even When It Feels Scary)

In this episode of Wildly Intentional, Flick and Verity dive into what it really means to be bold in your marketing — especially when it feels uncomfortable.

Flick takes the lead on this one, sharing honest insight from her own business journey and the work she does with clients who are ready to show up more confidently on social media. From holding yourself back to saying what you really think, this conversation explores the shifts that happen when you stop playing it safe and start showing up unapologetically.

They talk about the fear that often sits behind visibility, why blending in won’t get you to your next level, and how bold marketing isn’t about being louder for the sake of it — but about being more you.

If you’ve been second-guessing your content, diluting your message, or holding back from sharing your opinions, this episode will give you the push you need to show up with more clarity, confidence and conviction.

 Subscribe to Wildly Intentional for weekly bold conversations on business growth, mindset and building a business that actually works for you. 

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Don't forget to join us in our Facebook Group to continue the conversation and let us know your thoughts on this episode and if you have ever felt the same as we do here.

Transcript

SPEAKER_02 0:00

Welcome to Wildly Intentional, a podcast for business owners who refuse to play small.

SPEAKER_01 0:05

This is where we have bold talk, honest conversations, and dig into what it really takes to create big breakthroughs in business and life. And we're here to share the lessons, the mindset shifts, and the unapologetic decisions that helped us to level up.

SPEAKER_02 0:26

So if you're ambitious, grow focused, and ready to do business on your own terms. Thank you in the right place. Let's get wildly intentional.

unknown 0:36

Hello!

SPEAKER_02 0:39

We're trying to bring the energy today.

SPEAKER_01 0:42

You are?

SPEAKER_02 0:43

We are so bringing the energy today.

SPEAKER_01 0:44

Oh yeah, we're not bringing the energy today.

SPEAKER_02 0:47

We've literally just been talking about the fact that normally we record these on a Monday morning, but uh today we're recording it on the Monday afternoon. And despite the fact that neither of us are morning people, we seem to have less energy now than we do when we recorded morning. That was that.

SPEAKER_01 1:04

Do you know what though? If we recorded it on a Tuesday morning, I think it would be different again. I think because it's Monday morning, you're kind of geared up, you're in that mental space where it's the start of a new week, you've got to get going. So you're kind of in that mental energy. By Monday afternoon, you've realized how hard your week's gonna be, and you're done.

unknown 1:22

Yeah.

SPEAKER_01 1:22

That's kind of where I am right now. It's like I'm done, I'm done for the week.

SPEAKER_02 1:28

Monday seemed to disappear for me. I don't, I don't know about you, but it's suddenly like, um, I can't believe the fact that it's Monday afternoon. I'm like, so it was such a surprise when Monday afternoon comes around. I'm like, where did the morning go? Yeah. I know.

SPEAKER_01 1:40

Well, given that it's four o'clock and I haven't even started the job I've got to get done today, then I'd say, I know exactly what you mean.

unknown 1:45

Yeah.

SPEAKER_02 1:46

Monday's always my day for like doing my own personal marketing. So it's like, like I say, it's got to four o'clock, and I'm going, I haven't scheduled, like, I haven't done my newsletters, I haven't I written my blog, I haven't, I haven't done any of my my my Monday tasks. Like, what have I been doing today?

SPEAKER_01 2:04

Well, this I've got a question for you actually, and this might be relevant to what we're going to talk about today, because I've spent half the day writing a newsletter today. Um, and I signed up to a platform thinking that it was going to be free, and I'm not going to say what platform it is, because you already know because you use it. Um, so I like spent hours designing this first email, and then it told me that I couldn't send it unless I upgraded my pricing. I'm a little bit confused by that. No, I used to send it. Maybe you and your marketing expertise can help me with that later. Yeah, definitely. Because I used it for months before I had to pay. Well, it said send in 2,000 emails. I was like, well, I'm not going to do that, so that's cool. But it won't let me preview and test it because I've got to upgrade to do that.

SPEAKER_02 2:46

No. Now I used it for free for for months and months and months.

SPEAKER_01 2:50

I've done something wrong, probably.

SPEAKER_02 2:52

Yeah, possibly use a feature somewhere in the email that's let's probably talk about that now on a podcast.

SPEAKER_01 3:00

Yeah, I just, you know, given that we are going to talk about marketing today, I thought, you know, I just lean into your expertise, so maybe you can help me after. That's my random thought for today. That annoyed me. You can imagine spending like four hours writing a newsletter and then I can't send it or test it. Wicked.

SPEAKER_02 3:17

Yeah, that that would that would like that would be much swearing if I if I'd done that.

SPEAKER_01 3:23

Yeah. Yeah. All right, what are we talking about?

SPEAKER_02 3:26

I was gonna ask you what we're talking about, because I've got a feeling that this is gonna this is gonna lean into me talking lots and you just sort of agreeing or or not agreeing, maybe, I don't know.

SPEAKER_01 3:35

Yeah, I well, I I I would assume I'll agree with you in most things because you know you did chem as a product of me, so I would hope so. So we are talking about being bold with your marketing even when it feels scary, which I thought was appropriate today because Flick, you've gone out a few times over the last few weeks talking about you know what people think they should be putting out and what people actually should be putting out. So, yeah, I'm gonna let you take the lead on this one. I'm gonna be a bit lazy today, I'm gonna be honest.

SPEAKER_02 4:05

Yeah, I uh like you say, I have been talking about this because I have noticed there's just little things and little nuances that crop up when I'm out networking and I'm like, is this the right time for me to say this? And I'm like, no, I'm just gonna create a post about it. It's like one of the things that's that's cropped up recently is like people going, like, oh, I'd really appreciate it if you can engage in my post. And I just really want to respond back and go, well, create some engaging posts then.

SPEAKER_01 4:30

Yeah, absolutely.

SPEAKER_02 4:32

Like I'm like, don't ask people to just engage with your post because you need to promote a product or service or something like that. It's like actually create content that's that's engaging that people want to join in with a conversation on and people want to talk about.

SPEAKER_01 4:47

And actually, on that subject, can I just go off track a little bit for a minute because it's you know come to mind? Um there's nothing, and I just I'm gonna highlight this on a podcast because it really irritates me, and it would be really good if people got the message. You know how you get like follow trains? Like in group chats, it's like, let's do a follow for follow, and I'll follow you if you follow me. And you have like hundreds and hundreds of comments, and you're sat there as a marketer or a past marketer in my case, and you just got your head in your hands going, nope, nope, that's not how you do it. Nope, you are actually gonna destroy your page. Yep, go on, go for it. You are gonna destroy everything you've spent building. Should we talk about that? Because it really irritates me.

SPEAKER_02 5:29

I I mean, I still remember when you put out that poll of like, you know, do you go for quality or quantity with regards to followers and things like that? And it's like, well, you know, there's arguments for both sides of it, and and I can understand both sides of it. And when you're new, you're like, yeah, you've got to get to so many followers on certain pages to be able to unlock certain, you know, features and benefits of those, you know, platforms. And I I understand the need for it, but then then you've got to do the whole culling of going, well, actually, I've now followed a lot of crap, so the algorithm is not showing me who I want to be connected with and who I want to be following and and what I'm actually about. And you've confused your algorithm so much by just accepting everyone and anyone, and also vice versa.

SPEAKER_01 6:13

Your own like business page algorithm is completely screwed because now you've got a load of followers who don't actually want to follow you because they like what you do or what you're saying, or that they want to buy from you, so they're not engaging in your posts. And like Facebook, for example, unless it's changed, the algorithm goes by engagement. So if you've got loads of followers and no engagement, the algorithm just goes, you're crap and doesn't bother pushing your content out.

SPEAKER_02 6:39

And it's it's more likely that Facebook and Meta for Meta are notorious for it, they're gonna block your account because they think the fact that you are you know spammy poddy.

SPEAKER_01 6:51

Spam, yeah. Yeah. So don't do it, guys. Just put out good content and let people follow you. Just natural engagement, natural following.

SPEAKER_02 6:59

Yeah, it's it's genuine, genuine connections. Um you know, it's yeah, I'm gonna go off on one of this episode, possibly talking about marketing. That's all right. Yeah, being being bold, and I often I say this to so many people. I'm like, do you go on social media to buy? Do you go on social media to buy people's products and services? And everyone goes, no. And I'm like, so why are you showing up to sell? Why, why do you think that if you're not going on to buy, the other people are like this is it's not Amazon, it's not, it's it's it's social media. Literally, the cute the clue is in the title. Social. You should be sociable, you should be, you know, having conversations, you should be interacting with other people. Um, it's literally right there. And the clue is in the title, folks. Like social media, it's not it's not a billboard, it's not you know, and adding the yellow pages, you know, going back to the 90s, it's it's it's it's a social platform. So of course the algorithms reward the ones that are spending more time on it or you know that are responding back to comments or starting conversations. Like that's that's what it's all about.

SPEAKER_01 8:14

Lost my train of thought completely. Do you know where my head went then?

SPEAKER_02 8:18

That's just my that was a little bit of me ranting, sorry. No, it's I just apologize for it as well, for God's sake. Don't apologize. Um I've forgotten what this podcast is about.

SPEAKER_01 8:28

I derailed you. Multiple thoughts then, multiple thoughts. One of them was that I used to use the line, you know, the cue is in the title, it's social media, but I thought the way you described it was really good, but you don't go on social media to buy, so why are you selling? I thought that was really good. So you you could give with your little analogies, and then my other thought process went to oh, I haven't told Flick that I've officially been diagnosed. Maybe we should have talked about that today. And I just went off on a little tangent in my um my head over that as well. Sorry. And then I just missed what you were saying completely.

SPEAKER_02 8:58

Yeah, it looks like it's it's just it's the biggest bugbear that I have is the fact that people just I mean, don't get me wrong, I put out sales posts. You know, you have to, as a business owner, you have to put out sales posts, you have to tell people what you're actually selling. But I do not expect any kind of engagement on those posts, I do not expect any kind of reach because the the platforms know that it's a sales post, but it's there. Um, so that when somebody does need my services and they kind of they've engaged in one of my more engaging posts, they know what I do and how I sell. And you know, that's social selling with a you know, you you talk subtly about what you do so that you can hide to the algorithm what you do, but you're the first person that pops into somebody's mind if they go, Oh, I need somebody who does what you do. That's that's what social media is about. It's not a selling platform, it's it's a marketing platform.

SPEAKER_01 9:49

It is. I used to talk about social selling a lot when we did courses, and I think it's so powerful. The things that have got me to buy on social media are always social selling. So it starts off the topic, the overall topic isn't what you're buying. So it's like I could be saying, like you, for example, you are talking about how you're really excited. Well, let's take the voice going as an example. Recently, your post was all around how you've got this talk to deliver on Friday. It's really big, it was International Woman's Day talk, and you'd lost your voice. So the post was predominantly, or for the viewer, it was all about how you lost your voice and wish me luck. But in the middle of that, you had I'm delivering a really big talk for International Women's Day, and that means that I am open to being booked for talks. Yes. So it's all psychological and it's all clever. So when you're social selling, when you're talking about your life, you are selling all the time. You used to say that constantly, you're constantly selling on social media, whatever you put out there, you are socially selling. You just got a little bit get a little bit more savvy about it.

SPEAKER_02 10:49

Yeah, you just you know, people don't want to read the buy my post, buy my buy my buy my thing, buy my stuff. Like you've got to, you've got to subtly like embed yourself into their brain. You've got to um, you know, it's social selling. I you and I can talk about social selling, don't we? You know, and give examples and and uh you know see people who who who do it badly and some people who do it really cleverly and really subtly. And it's like, yeah, always, you know, always drop a line or two or a hint or two about what you're doing, yeah. Or you know, who you serve, who you help, that kind of stuff. But you know, understand at the end of the day that people are not on online to buy. Please don't go online to sell.

SPEAKER_01 11:31

Yeah, I love that. Not online to buy, don't go online to sell. It's really good. That should be like the start of a course or something or a talk. You should do that as a whole talk. Yeah.

SPEAKER_02 11:44

Well, I am developing my uh my keynote speeches and and different things for different rooms, different social selling there, folks. I know it's like we created this entire podcast for me to do social selling as well. You know.

SPEAKER_01 12:01

We've talked about training courses, we've talked about talking.

SPEAKER_02 12:05

Yeah, you know, speeches, like most people who listen to this podcast know exactly, you know, what I'm about and how I help people. Um and I don't think I've ever gone on any of these episodes of like, by the way, I've got this course starting on X day, you know, buy into it. Do you want to? What have you got coming up, Flick? I mean, when this goes out, um, I think actually looking at dates, I need to look at the dates. So I've literally just started my my LinkedIn course. That starts on the 2nd of February. Yeah, this is gonna go out on the 8th of April. 2nd of February, it's 2nd.

SPEAKER_01 12:38

It's gonna say we're in April now.

SPEAKER_02 12:41

Don't be weird. So, yeah, so this episode's going out on the 8th of April. Um, and yesterday I will have started my um my Kickstar course. I love this course so much. It's like because this is this is all about the social selling and using your power of your brand without like you know, uh, just power of the brand, finding your target market. I love love talking about that one.

SPEAKER_01 13:03

Brand new.

SPEAKER_02 13:04

I don't know where you got that from, but yeah, and it's I'm trying to like find a way to bring it back to the topic because we're just gonna talk about I don't I don't want to do turn this into a sales pitch for my courses, but yeah, but you should attend, that's all I'm saying.

SPEAKER_01 13:22

Um, so what would you say then? What so when we're saying being bold with your marketing, even when it feels scary, so what kind of feedback do you get? What kind of things do people say to you? What are people worried about?

SPEAKER_02 13:33

Um, they're they're worried about putting people off when they're they're you know gonna stand up and be like, you know what, this is me. And and I get it, I totally understand it. They they get scared the fact they're gonna reveal too much, that you know, the being vulnerable and you know, just being yourself in marketing. And it's like, but people buy from people. We say this all the time as business owners, and it's an overused phrase. It is like that authenticity phrase, it's it's just overused and it's become nonsensical because it's overused. But it's you know, people buy from something that they have a connection with, you know, if you're selling a product or service that that really helps somebody's pain points, like you've got to connect with that that pain point, and you do that through emotion, through you know, being yourself. And one of the other phrases that I've heard recently is like, Oh, I've got to build a personal brand before I can start to market my business. And I'm like, why are you building a brand? Just just just be you, just be yourself unapologetically, like show up as you every day. If that's you know, if that's a chaotic hot mess, that's a chaotic hot mess. If that's really suited and booted, then that's suited and like just why have you got to build a brand? I don't I never understand what people say. I've got to build a personal brand. Like, no, you are, you are a personal brand. You are you are a person.

SPEAKER_01 14:55

Do you know what people need to do, Flick?

SPEAKER_02 14:58

Listen to me vent and rant on a podcast.

SPEAKER_01 15:01

Well, they do, yeah. But what's the word thing? What's that word that would describe everything you just said? Be um oh, authentic. Let's be authentic. Obviously, for those who don't know, I'm saying that to Wine Flick up because apparently she hates that word. It's just overused. It's just like I do I put value in the wordused these days. Do you know what I find as well? Since the introduction of AI, what's brilliant is I am actually seeing people start talking AI language. Like you did it earlier when you said the word nuance. We never used to use the word nuance ever. AI came in, it uses it in everything, and now we use the word nuance in our everyday talking, our everyday language to say I would have used that, yeah.

SPEAKER_02 15:46

But then I I I would I would have always used that. I mean I used nuance and stuff like that when I was at college.

SPEAKER_01 15:54

And everyone used to sort of look at me and go never once in my life have I used that word, but I use it probably three times a day now. Maybe I'm just not very bright. Never used to use intelligent language.

SPEAKER_02 16:09

Yeah, no, it's it's just that I mean I had moments of it when when I booked for my brand photo shoot. Um, my photographer, Nicola, um, I know she listens to this, so hi Nicola. Um and she said, Oh, can we can we go and do some archery and some axe throwing? And I was like, What for my business photos? And she was like, Yeah, that'd be really cool. And I was like, and I had that moment of going, like, why on earth would she and I was like, no, because it's part of your brand flick of the fact that this is who you are, this is why she wants to photograph it. But even I had that moment of going, why would she want to photograph? Oh, wait, no, no. If you listen to your end of ice flick, that's why she wants to photograph you with your bow in your hand, with your with your axes.

SPEAKER_01 16:49

And it's interesting the way you've put it though, again, where you said, because you know, I used to teach about personal branding, and maybe I should have listened to you more because you've just really summed it up. Personal branding, you don't really need to work on it. It is you, you you are you, you are your personal brand. You can't change yourself, you are who you are. So that it becomes your brand.

SPEAKER_02 17:09

Yeah, and if you try and change yourself and try and pretend to be this thing that you're not, it's not authentic and it shows up and everybody and it creates a level of distrust. And when we're talking about marketing, marketing is all about building trust, it is, and you can't you can't build trust on unstable foundations, right? You you you have to be stable, you know, and I'm not talking mentally stable because plainly somebody listens to this podcast like we have moments where we're not.

SPEAKER_01 17:41

Um very mentally stable today, actually. Just gonna put that out there.

SPEAKER_02 17:50

But yeah, you it and it's you know, having to remember who you are. It's like you know, actors can't keep up the the role of a character for a long period of time. They have to reset and they have to get back into character. So that's that's what happens when you build a personal brand that's not authentically you, yeah. Um, you know, you have to be bold and just go, do you know what? This is who I am, and don't be afraid of it. Don't certainly don't apologize for it. Um, but as we said, I think it might have even been in episode one, like you attract the people who want to work with you. And when you show up boldly and passionately and powerfully as yourself, you repel the people that you don't want to work with. Because who wants to work with somebody who they don't got on with? Like they don't.

SPEAKER_01 18:35

So do you know what though, as you're speaking, this might lead us on to another topic, and we have kind of covered this in the past, but the way you're saying things is making me realize that I think maybe the reason we don't go bold and unapologetic with our marketing is because we are afraid of being seen, we are scared of our own personal brand, and we kind of try and reinvent ourselves when we're all right the way we are, but it's that kind of mindset, isn't it? Where it's like, why would any how many times did we hear when we had the agency, why would anybody want to listen to me? Or why would anybody want to know that about me? Well, because they do, it's interesting. They want to know you as a person, yeah. But we're terrified of it.

SPEAKER_02 19:20

So that this is where this is where I'm gonna go really like off topic, and this is like some of the the the talks that I've I've done previously. Um, and it's because of our caveman brain. So we don't want to stand out and be seen because when we stand out, we are then other. So there's a whole psychology of like when you when you stand up in front of a room of people, um, your body goes into that sort of fight, flight, freeze-fawn kind of response because you are suddenly other, you are facing a completely different way, you are talking, everybody else is listening. So you are seen as other. Um, and our whole psyche as humans, we are, we are, you know, as I've said before, we are naturally a pack animal. We don't want to be seen as separated from the crowd. We want to blend in with the crowd because that's where safety is. You know, we were safe as a community because we had the hunters who went to go and get food, we had the gatherers who gathered food, we had the the elders who looked after like the children. We have, you know, we function as a community. The minute we start to stand up and be be bold and sort of go, this is me, look at me, this is who I am, you're suddenly, you know, stepping away from that. And there's no comfort in that. And you have to step out of your comfort zone to be that. But what you start to attract is the people who want to be part of your community because you're creating something that actually welcomes that like for like. So it's it's it's all psychological. It's all very, I get I get very nerdy about this.

SPEAKER_01 20:46

But you're right, it is psychological. But then marketing is psychological, isn't it? You know, a lot of a lot of kind of the buy-in habits and the way people buy into things is all psychological, and the way we message things is psychological. There's actually a lot of cleverness towards around messaging.

SPEAKER_02 21:02

Yeah, we we we just don't perceive it as a that step. We don't see it, we just we just feel it and we kind of go, Well, I can't explain that. I'm like, well, actually, you you can. It's it's all you know subtle messages in your brain that we've never sort of as a species, we haven't actually evolved much. Like we've evolved our technology, we've it we've evolved like the tools that we use, but actually talking about the brain, um, we haven't actually evolved much beyond cavemen.

SPEAKER_01 21:32

Yeah.

SPEAKER_02 21:33

Um, you know, so stepping out scary thought, really, isn't it?

unknown 21:37

Yeah.

SPEAKER_02 21:37

You think of several thousand years of evolution, and actually we've we've not we're still cavemen. We're still cavemen. We don't want to go, we don't want to go out of the cave. We don't want to go out of our comfort zone. Um because you know, there's there's wild things out there. There are there are there are animals that could attack us, there are there are things that could, you know, we're vulnerable outside of the cave. The cave is safe. We want to stay in it um with all the people. That we've we've got in there that are safe people.

SPEAKER_01 22:03

Magic doesn't happen in there though.

SPEAKER_02 22:05

No, no, it doesn't.

SPEAKER_01 22:08

So, what advice would you give to somebody then who is like terrified of putting themselves out there and being bold in their marketing and they just they're playing it very safe because they're scared of the reaction they're gonna get. What advice would you give? This is like interview flick today, isn't it? I like it. I don't have to think.

SPEAKER_02 22:28

The thing is, is the fact that if you if you want to grow, if you want to grow as a business owner, you can't keep talking to the same room. You've got to step out of that cave, you've got to step out into new spaces. Um and the the the fear of rejection that we get, you know, we all get it. You know, if you look at every TikTok influencer or or any influencer, any celebrity, they've all got that fear of rejection, that fear of failure. That, you know, you're not uh sorry, sorry folks. Um I'm gonna apologize for that one, but you're not special. Like everybody feels that, everybody has that. Um, the difference is the ones that are successful are the ones that are feeling the fear and doing it anyway. And we've we've talked about that before. Um, you know, take that step, take that risk. I took a massive risk last year when I when I posted publicly about my miscarriage on the day that it was happening. And I was like, oh my god, I'm so gonna get those messages going like this is not professional. This is this is, you know, why do we need to know this? And I was like, absolutely did not get that 100%. Don't know why my brain told me that I was gonna get that. Um, but you know, the ones that are being successful are the ones that are doing it anyway. They are feel feeling that fear and and posting it and being vulnerable. And unfortunately, if you do want to grow, grow as a business owner and as a person, you have to share those vulnerabilities.

SPEAKER_01 23:50

Yeah, it does. Your personal brand is that's the thing with the personal grant brand, isn't it? Because it is you, but you grow with it, so you grow as a person. And we've said in you know, uh an episode earlier on that your business evolves, but you evolve with it, or vice versa. You evolve and your business evolves with you. So this is how you start to evolve, it's how you change, it's how you level up. Yeah, definitely, and stop staying with your head buried in the sand. And also, you know, if you're just putting stuff out there for the sake of it, nobody's watching anyway. And who are you scared of coming back at you and saying something when they're not your target audience? The ones who are going to be negative about any content you put out, you just you know, block. It's really simple. There is that block button now. You don't need to respond, you don't need to do anything, you can just step away from it. They're not your target audience, you're not trying to attract them. So go out and speak to the people you you are attracting, you do want to attract. What do they want to hear? What do they want to see?

SPEAKER_02 24:49

If you're a bit aggressive today, nine times out of ten, they want to hear and see you, personal side of it.

SPEAKER_01 24:56

Absolutely, absolutely.

SPEAKER_02 24:58

Well, you know what? I was gonna get passionate about this topic. So like, you know, I think you're just matching my energy. I'm like, I feel like I'm like, just just do it, just do it. Just do it, JLTI. Just just I mean, you know, literally last week, um, I put a post out, or obviously over the weekend, I in the last few days, I put a post out saying the fact that my dream is to move to New Zealand. And I was like, I was terrified of putting that post out because it's like, well, does that say about me the fact that I don't want to stay in this country? Well, yes, but that's because that's my dream. Like, this is my dream to move to New Zealand. Like, why was I so scared about being so public about it? Um what was the reaction? The reaction was like everybody going, like, well, let us know when the farewell party is, because we'll be there with loads of tissues and crying and and you know, wishing you all the best, but also, you know, waiting to find out when we can come visit.

SPEAKER_01 25:47

Um I was gonna say, when can I put my plane tickets? Is probably my agenda.

unknown 25:52

Yeah.

SPEAKER_01 25:53

Go flick, because I'll have somebody to come and visit on holiday. That's wicked.

SPEAKER_02 26:00

Yeah, it was just that moment of going, like, why was I so scared of that? Like, what did I think that people are gonna go? Oh, well, I'm I'm not gonna work with her because her eventual plan is that she's gonna bugger off to the other side of the room.

SPEAKER_01 26:10

I know, but News Flash, you could do what you do anywhere in the world.

SPEAKER_02 26:15

And actually, really excitingly, that uh New Zealand tends to be uh where they beta test an awful lot of things on social media platforms because they're a modern society, um, but they're a small one, so they can beta test an awful lot of new things that come on to maybe that's how you sell it to your husband.

SPEAKER_01 26:33

It's like Rob, I need to go there because it's a strategic business move. That's amazing. Do that, sell it to Rob that way. I've got to go there because it will drive my business forward. It's absolutely the right move for social dragonfly, 100%. Can't get my words out properly today either. I'm a bit hormonal, not gonna lie.

SPEAKER_02 26:56

Yeah, just just be be bold, be you, be authentic, be being unapologetically you.

SPEAKER_01 27:02

The thing is, the sad thing is, and unfortunately, it does come back to what you say about you know, you're just gonna have to like own it. Your best moments come from moments of vulnerability. Yeah. And you've just you've you've got to be vulnerable on when you're marketing, you've got to be, because otherwise nothing, nothing changes. And if you didn't want things to change, you wouldn't be marketing in the first place. So come on, let's get a grip. Come on. Yeah, you've got this.

SPEAKER_02 27:27

And unless you're in a very, very, very niche market, the chances are there is more than one person out in the world doing exactly what you do. The difference is the fact that they're not you. So people need to get to know you as the business owner, you as the person, because that's what sets you apart from your competitor. Doesn't matter about your products, your services, like what you're doing, how you're doing it. It is who is behind that business. What is the values, what are the the dreams, the aspirations, the goals, you know, and you you can't connect with somebody on that if they don't know it.

SPEAKER_01 27:59

They don't they need to share that value. Absolutely. It goes back to what we said before, haven't we? That you know, there's no such thing as a saturated market because people buy from people, they'll buy you. If they don't like you, they'll go to your competitors, but they might be going to your competitors because they're putting out the right messaging and you're not.

SPEAKER_02 28:16

Yeah, and that's why it has to also be like that, it has to be the real you because those message those messages need to be right. And, you know, I've I look at you know what some of my competitors are putting out there, and I'm like, well, I could put a post out that's similar to that, but it feels a bit icky and it doesn't really feel like it's something that I would say. So I, you know, I can't just, you know, it I mean, it wouldn't work for my business anyway, but it is, you know, I couldn't just copy and paste the message that they're putting out there that seems to be working for them because it it wouldn't feel like me. And you know, my my potential clients, my clients would notice that, you know, and people kind of go, Well, that's that's not right. That's builds a level of distrust, and that's not what I want as a business owner.

SPEAKER_01 28:57

So, what's your wild word Wednesday wild words of wisdom? One day.

SPEAKER_02 29:06

One day we'll get it.

SPEAKER_01 29:08

Um Wednesday, Wild W Wednesday Wild Words of Wisdom. Wednesday is that right? Wednesday wild words of wisdom, yeah. Yeah, yeah.

SPEAKER_02 29:16

Um, I mean, I've I've got so many from this of late, but I think that people aren't going online to buy, don't go online to sell. I think we're talking marketing. Yeah, I think that's wicked. Marketing and marketing and sales are different things. One leads to the other, but that doesn't mean that they are the same thing.

SPEAKER_01 29:34

Yes, and can I just add to that because that is a really good point, and we used to say this all the time. People get muddled up with this all the time. They think they're going out to sell. Marketing and selling are two very different things. Marketing is building your brand, it is building that trust, it is making people buy into you. Selling is when you're directly selling that product. They're two very different things, and you it's got to start with the marketing, it has to, otherwise, the selling just can't work.

SPEAKER_02 30:00

Yeah. I I talk about it with some of my clients about the fact that marketing is getting people to the door, selling is getting them in the door.

SPEAKER_01 30:06

Yeah, absolutely. Getting them over the line, signing on the dotted line.

SPEAKER_02 30:11

Yeah, that's that's selling. That's that's not what I do. I do marketing.

SPEAKER_01 30:16

You've been very knowledgeable, safe, Lick. You've been very like proper informative stuff today.

SPEAKER_02 30:22

Yeah, very articulate and very, you know.

SPEAKER_01 30:25

As opposed to me, you can't even formulate words today.

SPEAKER_02 30:28

Well, we are talking about my specialist subject, you know. This is this is my passion. This is it'd be really bad if I'd have turned up to this episode and not had an awful lot of words to say and being like, just just be you guys. Just like, yeah, just just throw out posts. Like, who cares about the psychology of it all?

SPEAKER_01 30:47

I'm actually really glad I don't have to worry about being passionate by this subject anymore. All right then, should we leave it there?

SPEAKER_02 30:56

I think that's a perfect time to leave it. I think we're around about half an hour as well. So we're we're doing well on sticking to time.

SPEAKER_01 31:02

So cool. All right then, see you next time. See you next time. Thanks for spending this time with us on Wildly Intentional. If this episode sparks something for you, take it with you and act on it. Don't forget to subscribe, share, and come and say hello online. And remember, bold talk leads to big breakthroughs and no apologies.