Building Legacy Craftsmanship In a Templated World | Brad Liber of Caliber Luxury Homes

How Caliber founder Brad Liber built a reputation-first luxury home building company by choosing relationships over repeatability and never building the same house twice.

Topics Covered:

•       Why trust is the first thing worth building in business and in homes

•       How a lifestyle-first philosophy reshapes the client relationship from day one

•       What “craftsmanship in a templated world” really means and why it’s a competitive advantage

What if the most valuable thing you build isn’t the structure itself but the life it makes possible? For Brad Liber, founder of Caliber, a Denver-based luxury custom home builder, that question isn’t philosophical. It’s the operating principle behind nearly two decades of work and 200+ homes, every single one built from scratch.

Brad entered the industry with no family legacy in construction and no local name recognition. What he had was a childhood instinct for how spaces should feel; sketching floor plans at the dining room table at nine years old and a college education in resort management that taught him something most builders never think about: why people go where they go, what they do when they get there, and what brings them back. That framework became the foundation of Caliber’s design philosophy. A home isn’t just shelter. It’s the place someone can’t wait to return to.

In this conversation, Brad is candid about the tension between growth and craft. Stamping out the same plans across different lots would have been faster and more profitable, but he refused. Every Caliber project gets a design built around its land, its sun orientation, its trees, and its people. That level of attention is grueling, he admits, and it goes against plenty of business advice. But it’s also what turned Caliber from a company with a name into a brand with a reputation that clients talk about at dinner parties and recommend to friends.

For entrepreneurs building service-based businesses, Brad’s approach offers a blueprint beyond construction. He describes trust as the first building block. His team surveys their subcontractors. They hold walkthroughs mid-build and communicate to the customer every step of the process. The result isn’t just satisfied clients, it’s advocates.

In this episode, you’ll learn:

•       How to build a brand that earns word-of-mouth without asking for it

•       Why radical transparency with clients creates loyalty that outlasts the project

•       Why doing less, but doing it with complete commitment, compounds into something bigger than scale ever could

“We’ve never built the same house twice. It’s intentional and it’s grueling and it’s against a lot of advice, but it’s because we want to. That is the craftsmanship we’re looking for.”

— Brad Liber

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Transcript

SPEAKER_02 0:22

It's a part of our sales speech. If we give one, is we've never built the same house twice. And it's intentional and it's grueling and it's against a lot of advice. But it's because we want to, and it's just the that is the craftsmanship we're looking for, is that uniqueness that fits it's the lifestyle. It's why people go where they go, what they do in the gate there.

Chris Allen 0:41

What if the most valuable thing you build isn't the business itself, but the life it makes possible? Today on the Entrepreneur Studio, we're joined by Brad Lieber, founder of Caliber, a Denver-based custom home builder redefining luxury through relationships and lifestyle-driven design. In our conversation, Brad shares how he built a relationship-first company in a transactional industry, why he intentionally chooses quality over scale, and what entrepreneurs can learn from designing experiences that deeply align with the people you serve. I'm Chris Allen, and if you're trying to build something meaningful that stands the test of time, this episode will sharpen how you think about quality growth and what creates real value. Pleasure to be here. Well, Brad, you've built your company around this idea of lifestyle first, this lifestyle first approach to home building. Uh, what did you see in the industry that told you this was kind of a missing thing and how you were going to do it differently?

SPEAKER_02 1:51

I think there's a basic expectation of executing a home and and what quality looks like and how to deliver something that the general public expects. Yeah. And then I there's a level of taking it to the personal, uh, the personal touch, the human, the human behind it, and how you live in your home. Um, and so it was just, it was, it was really kind of something natural that I had in me that I wanted to deliver. And so I don't know, you know, I I think I was just able to truthfully bring that forward in a in a way that felt honest and warm to my clients. And it's just kind of flourished into uh a style, a lifestyle.

Chris Allen 2:26

Well, your reviews are amazing. And so the thing that I find really interesting is not every home building experience that anyone has is consistently great, right? There's a lot of home builders that have a reputation. So your reputation is totally different. It's a really solid reputation with for quality, uh, for customer service, uh, all of these different things. So, like, how did you decide that that was gonna be your reputation, right? What you were gonna be known for?

SPEAKER_02 2:55

Uh, you know, it's it's a small, small quote I learned at an early age. It was um someone told me, just said, if you're gonna build anything, especially in your line of work, build trust first. And uh that really just resonated as as uh as the first building block. That's all you know, and so to that I would say the the reviews. I mean, listen, we're not perfect. We're building homes. There's a lot of human hands involved to get this done. Supply chain, world, world economics, everything that we can talk about. But that was kind of the that's kind of the crux of where this begins and where it goes back to every time. It's kind of our per part of our purpose statement is living generously, kind of dreaming big and bringing fun to everything. And I know that's not trust, but that's just kind of the energy behind what it innately is offering trust. Yeah.

Chris Allen 3:43

Well, uh, talk to us about the team, right? Like who do you have around you today, right, that's helping you kind of deliver this experience?

SPEAKER_02 3:50

We have an A-plus team. It's really fun right now. We've grown and changed and morphed over the years, over the decades, uh almost two decades now. And this this time around, we have just really A-plus players, people that have come from um different walks of life, but have touched this space and this style, lifestyle, the client engagement in different ways. And um it's just really caring, really fun people. You know, it's like we had a we had a client review just just Friday, and she said, I I honestly think I had moments where I was concerned that you cared more about my house than I did. And you know, it was like one of those feeling I'm like, that's that's I don't know how to put that into words, but that's what our team's doing. And again, we're not perfect, but we care. Yeah. Yeah.

Chris Allen 4:35

Well, I think, you know, this business, from what I understand, this is kind of a childhood kind of dream of yours. So talk to us about that. Like, where did this sort of spark come from that you know, birthed uh caliber homes?

SPEAKER_02 4:48

Yeah. So I was uh born in Tallete, Ohio, just for context, but I was sitting at the dining room table and I just I would sketch floor plans and I didn't know why. And my dream was to have a staircase coming down into the dining room table, like the kitchen table, right? Because I think as a kid, I just wanted to be able to, you know, either come down because I was late from you know coloring upstairs, and mom was calling dinner, and I just wanted a staircase right there by the table. So, anyways, so I'd draw I draw versions and versions and versions, and and then fast forward into um college, I studied um natural resources and resort management, commercial tourism. Wow. And I didn't know I didn't know why, you know. I was maybe I was just looking for the quick way through and everything that sounded fun. Ultimately, the dream was to build over overwater bungalows and in Bali, right? Just the coolest if I could manage a resort in my board shorts and uh do it there, I think that was the dream. From Toledo, Ohio to Bali. I mean, right, it's cold winters. You dream about other things. Yeah. Yeah. And what I realized, uh, what school taught me, so sketching um at home, school teaching me commercial tourism, and then having that dream, and then somehow landing in construction and development was I learned why people go where they go, what they do when they get there, and then what brings them back. And that was schooling. And then when I started building homes for myself, I realized that's that's a home. You know, that's it's always location, location, location. So it's like, why do people go where they go? Right. As a resort, you go there because the water's beautiful and it's over a ball, you know, Bali beach front. Um, but it's it's that story that why you want to live in the city you want to live in, like it's city of Denver, beautiful, and then what they do when they get there, right? So when you're home and your family's playing in the yard and you're having friends over, and it's like what you're doing in the home, and then why they come back. And you know, I think about that when someone's driving home from work and they've just had that day, and you're like, I just can't wait to get home and sit on my couch and burn the fire and have a whiskey or whatever you do for relaxing, or the kid had a tough day at school and they just want to come home and cuddle up on the couch and just be in the place that makes them feel home. And that's why they come back, and that's why when you keep coming home, you love it. And then when you and when you do come home and sometimes you don't love it, you realize you want to move because it's just not for you.

Chris Allen 7:03

Yeah.

SPEAKER_02 7:04

And that's why you travel to a resort. You might go back. So all these things, and then you know, being good at it maybe started from nine years old when I was just sketching things. So these this, you know, the world's kind of come full circle. And I didn't, it's taken a long time to put it all together, but I realized it was again back to your first question is like, you know, how did this become a lifestyle? And that's because it was, it has been my life, and it's come around in all different ways.

Chris Allen 7:25

Well, the thing that's really interesting is like when I was a kid, I was drawing like the front elevation of houses, you know, like the triangle and all, and you're drawing floor plans. You're like, I'm looking down from the top, we're gonna, you know, put this room over here. You're like arranging things. That's pretty cool. Well, like what like how did you even know what a floor plan was? Was it like it was were your parents involved? Like, you do you have any family members that were entrepreneurs?

SPEAKER_02 7:50

We were in automotive restaurants, you know, entrepreneurship was definitely around. But you know, uh let's say nine-year-old floor plans aren't floor plans. You know, I think got a dining room table and a makeshift staircase. Yeah. But I do a lot of them. Yeah. Did they ever make the front the fridge? That's the question. You know, I don't recall. You don't recall. Mom does say she has a stack of them somewhere in the basement. Oh, we should talk to mom about that.

Chris Allen 8:13

Yeah, yeah. Well, talk about your div design philosophy, right? Like um being this client-centered, tailored to every client, right? One of the things that I loved is while we were talking about this, it's kind of like your your MO is craftsmanship in a templated world. Yes. You know? Yeah. So tell us a little bit about, you know, the design aesthetic and how you sort of uh have created this way of life uh that is how people live in their homes and homes that you build.

SPEAKER_02 8:38

Good question. Um, it comes through the client. It's we're great listeners and we care. And I think that's like just so much of it. And and and to the point of, you know, we're not looking to do this a thousand times over a year. We just we want to do it for the right people for the right reasons. So it's it's really, you know, what do you want? And then what we do is we set out to assemble the team that can execute what you want on a budget you're looking for, uh, and listening to all the constraints and or desires you intend to have in your home. Yeah, yeah. And then and then figuring out how to execute them because it's not easy to do. And I think we just were, you know, we've been coined in many times the quarterback of the team.

Chris Allen 9:23

Yeah.

SPEAKER_02 9:23

And oftentimes the architect becomes the quarterback, and we've kind of moved into that seat. And I think it just becomes the inquisitiveness that we bring as a team. Um, that's why I love the A plus team, is just if I'm not asking, our estimators asking, our project managers asking, our superintendent's asking, our director of operations asking, it's just, you know, constant kind of barrage of circling the idea to make sure we understand why do you do you really want that where you said you want it? Do you understand why you're asking that and do you know that's expensive? You know, yeah. Because we can execute it. Yeah. But let's make sure we understand that that's truly what you want. And and often honestly, more often than not, you kind of flush that out and they don't like, oh, I didn't realize that's what I mean, what that meant.

Chris Allen 10:03

Yeah. Well, this the business uh and design style and the way that you've done things probably has developed over time. Yes. So, like, talk about your early ideal client versus how it's evolved into the ideal client. About when you said you were like, I it's the right person and the right type of home. Like, how did you sort of evolve the ideal client that you were looking for to be like, this is our brand?

SPEAKER_02 10:27

You know, I I think out of out of youth and necessity, we found ourselves working in a higher production, lower price point market, right? We had it, we didn't have a brand. We didn't have a name, we know who we were. I wasn't even from here, so we had no family history to say, oh, he's the son of someone or anything like that. You know. So we just had to figure out how to be scrappy and and then uh and and evolve along the way. So we went from you know lesser prominent neighborhoods to and lesser price point projects to, you know, those two things evolving to the other degree, you know, higher prominent neighborhoods, higher price point projects, um, as our brand built. And then and then as our brand built, our style was able to flourish because you know, let's be honest, when you're just you have to get a job, you just do what someone tells you to do, and you can't really think because you have to just do what they do. Yep. And as we've learned over time, as you said, our our project evolved, our design philosophy evolved, is we started to realize we're really good at this, and not just executing the build because we are phenomenal craftsmen, but bringing that care to the plan that that really changes that from a you know house to a home, if you will.

Chris Allen 11:33

Yeah, no doubt.

SPEAKER_02 11:34

As people say. And so I think as as it evolved, we we started finding ourselves compete with, I would say, an average market or a uh a market that's good but not great. And it's it, you know, and so we just we didn't think we were being appreciated for this hard to sell care concept. Because until you know who we are and you're sitting down at the table and you're really going through the the scrub of the plans with us and asking the allowing us to ask the questions, do you really see the value that really pops out? And so we we've continued to morph into this higher price point category where the the the you know we're not just living in a home because we need a place to live and I'm only here for two years because it's for work and then I gotta go. These are people that are building a legacy, they're building things that want to last forever, and they have the means to, you know, create a lifestyle that they want, not just a place to rest their head. They've kind of already moved past that point more often than not.

Chris Allen 12:26

Do the majority of your clients kind of come with an idea, or do they come with like, I want all of these things?

SPEAKER_02 12:34

All across the board. All across the board. Yeah, it's it's amazing. Some people come with, I have no idea where to begin. And some come fully loaded, and you have to, you know, unpack that to figure out if they truly know what they're even asking about. And again, if their estimate or their budget aligns to what they're thinking.

Chris Allen 12:52

And that's a part of your proven process, is you know how to ask questions no matter where they are to really understand what it is that you are capable of delivering for them.

SPEAKER_02 13:01

Yeah, both are like equally exciting, right? Because like someone comes in and says, I don't know, I just want an amazing home and I have three kids. What do I do next? You know, and like is there's nothing better than dissecting, you know, well, do they throw balls 40 yards or 30 yards? Do we want to jump in the air? Is the fence a problem? You know, it's a pool in the right. And so, um, or or you know, we have all these things. I want to pool over here, I know I do, and I want to jacuzzi back there. And then they don't realize that they have they forgot they have three dogs. And wait, how are we gonna get them in the house? And what are we gonna do with those? You know? Um, and so you just pull it all the way back or you build it all the way forward. And either way, it's it brings the same level of joy and fun to the to the group.

Chris Allen 13:38

Yeah. Yeah. I love that. You know, I think um when you've developed a reputation, right? And then you have like a man, we're actually really good at this. And you have a proven process that as you take your client that fits and you do your proven process, they get a pretty predictable outcome. And then you've got a reputation that continues to enhance it. I think that that's you know, incredible. One of the things that I find really interesting, though, is like some people are really good at that thing, but they they have a reputation. They've got reviews and they've got some things, but like they don't really have a brand. One of the things that I really love about what you've done is you've really developed a brand too. Yeah. So talk to us about that, like how you sort of created the sort of inputs for the brand. Did you get some people trying to help you articulate it? Did this sort of like birth out of your own idea? Like, how'd the brand sort of come to life in your mind?

SPEAKER_02 14:29

Well, the name before the brand, um, I just I wanted to have my proud of my family, proud of my family name, Lieber. Um, and I wanted to somehow have that in the company name. Um, so I just I think Googled it around 20 years ago. So it was about 20 years ago, I started figuring out how to, you know, what words have it in there, and then we got to caliber which related to to the you know our industry and or how I see our industry with quality. And so um that was a fun kind of beginning. And then, you know, I don't I don't know how it's the brand was again, it was kind of natural. Like it was it was very unintentional who we uh were. And now looking back, we spent 12 out of 20 years just doing what we do, and the name was just something we had to get was sit on top of our email or our mail address. Yeah, it meant nothing. We didn't use it, it wasn't it didn't carry any weight. Um and then it was the last eight, 10 years that we really started to say, you know, people would come back to us. It's really when it started to recirculate. Come back the community would say, Oh, that's a caliber home, or oh, I know caliber, oh, you should hire caliber. And I was like, wait, how do you know mine? You know, how do you know that? Yeah, that's awesome. You know, and so that's when we really started to go, okay, wait, maybe we should really expand on this and try to try to instill that trust behind the name. So people, and really it, it, it the brand helps us because it kind of flushes out some of the people that aren't serious or the people that aren't our clientele. We want people that are willing to, you know, let down their guard, tell us who they are, really let us into their family life, their personal life, their financial situation. Because we've I've done it, I've done a million things over 20 years with development, raising money, working for investors, uh, working for clients, family, friends. And so it, you know, it's like when someone says, I this is what I want to do, I can sit back and say, Do you really know what that means? And let's go about understanding that. And I just, we just did that last Friday.

Chris Allen 16:28

Yeah.

SPEAKER_02 16:29

You know, when the sky's the limit and the the you know, the ideas can go this way or that way, they don't know where to go. And I can I can evaluate it from a return on investment, uh, you know, the the market and what the market appreciates, what the sale value is. I know you want uh a half pipe in your basement, but I don't know, you're not gonna get any money back for that, just so you know. Yeah, you know, but cool, we should do that.

Chris Allen 16:51

You know, and we're doing that. That's going on the way.

SPEAKER_02 16:53

Yeah, yeah, we're doing that. Um, so uh if I answered your question.

Chris Allen 16:58

No, it's great. I you know, I think um so when you think about uh brands and reputations, right? So if like uh you own your brand, uh the rest of the world owns your reputation. And what ends up happening is there are founders that build companies and brands uh as an extension of them. And then there are what it sounds like, what you you have done, right, is you had uh sort of a very natural way of operating. And then from client feedback, you were able to take attributes that resonated with who you have, the kind of business that you've built, and you started to say, ah, these are the things that we should let people know that we do because you can already pay them off, right? You could you are this is it's what you're known for, right?

SPEAKER_02 17:43

Right.

Chris Allen 17:43

And I think that's one of the things that people struggle with in marketing, right? Is this uh there's not a lot of customer listening. Sounds like there's a lot of customer listening. Uh, and then the other thing is taking the themes of what they say and being able to build back our brand is known for these things, and here's the evidence and the proof that we can deliver on what we promise. Yeah, right. And that's what a brand should be is that people have confidence in doing business with you that you will deliver what you promise. Yeah, right? Very much so. So I think I think it's pretty awesome to hear, you know, how that kind of came to life for you. You know, I I think um we talked about the kind of craftsmanship in a templated world. What made you sort of say, you know what, uh instead of just taking some of these plans that you've done and stamping them out and becoming a uh land developer and then saying, ah, now we're gonna stamp and repeat all these things and people can sort of pick out the templated things. What made you pick the direction that you went, which is custom quality homes versus templated? Even what was you were building was really cool.

SPEAKER_02 18:48

Well, it it goes against a lot of advice. Um a lot of advice has been, you know, you can do that more efficiently if you just do it again. You'll learn and it'll be more efficient and you'll know your mistakes and you won't make them again. And they said, Yeah, that's not interesting, that's not important to me. That's you know, we want it to fit. We we kind of say here in the city where you have uh restrictions on lot size and and and things, you know, we have certain every lot has topography, trees, and and sun perspective. And in so many ways, the house needs to fit in and around those things. And you'll know that it's clear as day when someone takes that other set and puts that set of plans on this lot because it makes no sense why it is what it is. Yeah, it's too high, it's too low, the trees are in the way, it doesn't face the sun, all the things are wrong, and you just know it's on repeat. And that would be like gut wrenching if someone could observe that about my project. I just I we just couldn't allow it. Yeah. Yeah. And so I do. I I we make a point, it's a part of our sales speech, if we give one, is is we've never built the same house twice. And it's intentional and it's grueling and it's against a lot of advice. Yeah, but it's because we want to, and it's just the that is the craftsmanship we're looking for. Is that uniqueness that fits it's the lifestyle? It's why people go where they go, what they do when they get there. What like it's if it's if if you uh uh water that down, it's just it's not important anymore.

Chris Allen 20:16

Yeah, yeah. Well, that's kind of uh there's a couple of things in there. Like, is that because of your interest in people, or is that um because of your interest in the types of projects or both?

SPEAKER_02 20:28

Both, you know, I think it stems from like upbringing. You know, it's just taught to whatever you do, just do it with all your heart and do it with all your focus. And and so, you know, don't kind of lose yourself in the bigger picture, but stay true to what you do. And I think we've it takes longer to get where you're going doing it the way we've done it. Yeah. But and then I think you start to feel that rhythm and you start, you know, the brand kind of catches hold and it's an understood process. And so then you start to attract. But I think you could go quicker sooner if you just fell to the norm and started repeating for the sake of money.

Chris Allen 21:02

Yeah.

SPEAKER_02 21:02

And that wasn't has never been our motive. You know, I I kind of it's beyond the point of contract where there's always negotiation. We get to the contract, we sign the contract, that thing goes in a drawer or goes in a file electronically, and it's I mean, never looked at again. I don't know what you know, our margins are our margins, our their cost is the cost, and we just go to execute all antennas on the execution now, you know, and all efforts are for the intent of delivering that product.

Chris Allen 21:25

Yeah.

SPEAKER_02 21:26

Never to look back and say margins getting squeezed or we should have negotiated that better. It's just that thing's in bed. We're building what we said we're gonna do now, and let's just do it to the best of our ability.

Chris Allen 21:35

Yeah, that's awesome. It's a pretty complex uh endeavor for people, right? And it's uh longer term. It's you know, probably the the size and quality of home that you're doing, it's a multi-year engagement. And so it's really complicated, complicated. So talk about, you know, building this ecosystem of subcontractors, the architects, right, and things like that. Talk about how you've kind of built this group, this ecosystem of people that because there's people that work for your company that are employees, and then there's people that work around your company that are partners.

unknown 22:08

Right.

Chris Allen 22:09

So tell tell us about how you've built those relationships and how you've kept good ones over the years.

SPEAKER_02 22:13

Um, yeah. Early on, I was fortunate. I worked for one of the national large home builders when I started. It's kind of how I cut my teeth. Um And just in that breath, I was able to be introduced to a lot of sub trades, vendors, suppliers, artisans along the way. And so that it gave me a really good basis of starting point. And some being a basis of that is not the quality I want. And some is that's absolutely who I need. And so it it initially gave me kind of that first uh play of hand, if you will, at not starting from zero to not know how to balance. I kind of had a I already had that sheet of what zero to ten looked like, and I had a bunch of fives and sevens and eights, and I needed some more tens and I needed to shuck the fives, you know. Um, and and so then along the way it was just um, you know, people find us, we find them. It's pretty organic in this industry. You know, 20 years ago is a very different story on how we all met each other versus today in technology. Um, so it was a lot of you'd drive around and you'd look at cool projects and you'd find vans with signs on them and you'd give them a call and say, hey, if you're working there, I think you're probably the work, the style of work I want. Um, and then retaining them was a different story. You know, we were we actually interview our subs, survey them, I should say, not interview them. We survey them consistently because we want, you know, it's important for us to be the the builder of choice, right? They can they can park up and down the street and work for any builder that they want to, but we want them to come to our job site and be happy to be there. And so the the feedback we get is that it's a fun environment. And that's kind of the story that we like to run as a business is it's just fun because it's grueling, it's years of work. Yeah, um, it's trying, it's expensive, the risks are high, the execution's high, but we just have a good time doing it. And so our feedback from our subs is well, one, which is important, we pay, we pay timely, we pay quick, consistently, and our information's ready, our projects are ready on time, and then our and our subs are um they have fun out there. We're not out there screaming and yelling at them. Some people want to, you know, drop the finger and point and yell, and we're just doesn't get you anywhere, as it does in any industry in life, you know.

Chris Allen 24:21

It's a relationship and it's a partnership. Yeah. Uh and for the you know, person that's hired you guys to build the house, it is a complex endeavor. So how do you sort of manage the complexity for them so that they don't have to necessarily feel all of what you're sort of dealing with in order to deliver the product?

SPEAKER_02 24:40

Yeah, that's the that's the lifestyle that you know we continually move into a little bit deeper and deeper every year as we kind of gravitate towards that ultimate uh goal, which is a little bit elusive, but just higher and better always. Um we are um amazing communicators. And I think that uh that's it's like you know, it's kind of this it's a really complicated job, and it's really pretty simple all at the same time. Just communicate. The good, the bad, you communicate it fast, just like the good news. We share it all. We're fully transparent. Every dollar, every penny gets exposed, every single penny in the millions. And and so communication has just been the root of what we do, and we we do it frequently, and we do it before we're asked for it. So it's not just, hey, I you responded to a question. It's we're telling you something before you're wondering. So when the wonder isn't over dinner, you're already showing your friend the pictures we sent you and the story of what's going on next week. And you know, that's like where they feel that's where they feel like this is fun and it's they have confidence and they because their buddies like, wow, your builder's doing that for you? Like, I can't get anyone to do that for me. You know, and so that's where they they flip from being suspect to, you know, ally. They're kind of like, all right, like and they trust advocate, they get what you're saying, they trust what you're saying, because you're just there toe to toe with them. So that's really communication.

Chris Allen 26:05

That's awesome. Yeah. So you're saying, hey, here's what's, you know, here's what just what just happened and some evidence of it. Here's what's up next, right? And even like here's what's in the way or working through it. Yeah, but you don't have to worry about it.

SPEAKER_02 26:18

Yeah, yeah. Don't even don't even worry about it. Right. And we'll tell you what you need to know. We need to know we meet, you know, in a consistent basis every few weeks or whatever the project themes, so they know what's coming, so they can kind of sit on their thoughts and their ideas if they're anxious about something. They know they're gonna meet us on Wednesday. They know they're coming, they have two hours to flush out all their thoughts and feelings, and we walk around and we, you know, we'll throw up a little fold-up chair in the corner of their bathroom or their bedroom or their kitchen table. And then, you know, here we are. Does that feel right? Yeah, this feels pretty good. You know, it's awesome. So it's just it's again, it's just fun. We just have a great time doing it. And it doesn't need to be it's really complex and it doesn't have to feel that way to the client.

Chris Allen 26:56

Yeah. Well, what are you what like when you think about the last 20 years, like what are you like really proud of?

SPEAKER_02 27:02

Our reputation. It just we don't waver off who we are. Uh we just, you know, again, we're not perfect. We've made mistakes, we've had issues. We're not every client loves us, although most do. Uh, but that's life. I mean, we're you know, personalities are amongst a bunch of people. It's it's hard to make everyone like you. Very much. But you know, our reputation um it's kind of everything. We get to go where we go. We're proud of our name, we save it, you know, gin high. And it doesn't seem like there's a anywhere in town I wouldn't be excited about who I am and what we've created as a company. And I think that is just you know, it's fun to refreate the question because it's fun to reflect on it because I don't you don't, you know, you kind of keep charging forward through life and you don't look back on things. And I think that's um my wife just texted me earlier and she said, she I'm really proud of you. And I'm like, that's just like I love that, right? Like it's just it's just so I'm just proud of like who we become. That's awesome and where we were. We didn't, I didn't know home building at all. Zero. You know, it wasn't even my family. I'd never even heard the word like growing up.

Chris Allen 28:09

You know, you built like 200 of them.

SPEAKER_02 28:11

Yeah, yeah. Plus, yeah, yeah. That's awesome. So yeah.

Chris Allen 28:14

Well, for the entrepreneur listening who wants to build something high quality and wants it to be relationship driven, what's like the first thing that they should keep top of mind?

SPEAKER_02 28:25

You know, just go for it. You know, just just try. I think I think the root of it all is just try. And if you try hard, you're gonna, you know, you might the the the road might be straightforward, but you'll you'll bank left and you'll end up where you're supposed to be. It's kind of how my life ended up where I am today at this point. Um yeah, just just if you love it and you're passionate about it and there's that kind of that internal burn for it, just don't hold back. It's it's the coolest, craziest experience that I would never give back. That's awesome. Or try differently.

Chris Allen 28:58

Yeah, it's awesome. It was cool to hear what your wife said. Uh to you, you should feel absolutely proud of what you've built. Thank you. And Brad, it means a lot that you came down to the studio and spent some time chatting with us. Appreciate you having me. Absolutely. Yeah, this is awesome. Wish you guys nothing but the best.

Narrator 29:13

Thank you for listening to the Entrepreneurs Studio Podcast. Check the show notes for resources and links from today's episode, and follow us on Instagram at the entrepreneurs.studio. See you next time.