The asiabits Podcast

Ep. 4: Why Your $500/Month Pilates Studio Is A Scam

"It's a rich people sport." Pilates sessions cost $100 each. Monthly memberships run $500. Eric, a designer from Shenzhen, said: "We could do better."

He built a smart, foldable Pilates reformer in his apartment. 48 hours after launching on Kickstarter: $400,000 raised.

In this episode, we discuss:

The "rich people sport" problem: Why Pilates costs $500/month and how Eric is changing that
From back pain to business: How chronic desk job pain led to a $400K Kickstarter
Shenzhen speed: 3D-printed prototype to CES 2026 in one year
The tech inside: Smart sensors, app integration, and gamification
$899 vs $3,000: Why traditional reformers are overpriced
Pilates was invented by a German?! The surprising history
Thomas' 140kg story: How sports changed everything

About Eric & Tintin:
Eric is a designer and co-founder of Pavo Fitness. After chronic back pain from desk work, he discovered Pilates but couldn't afford the sessions. Tintin is a Pilates instructor who left her 996 (actually "000007" - 24/7) tech job to pursue fitness full-time.

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asiabits is on a mission to bridge the gap between East and West. We provide non-biased, on-the-ground insights into technology, innovation, and the future of business in Asia.

Pavo Fitness Kickstarter: kickstarter.com/projects/pavofitness

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