Building A Brand That Makes You Discoverable with Vinnie Potestivo

Episode 108:

Today's guest on The Purposeful Life Show with Adrian Starks is former MTV executive and host of I Have A Podcast, Vinnie Potestivo ,

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It was a great time reliving the golden years with Vinnie as he talked about the era of MTV, celebrity encounters, brand development and his purpose for finding the right talent. 



Show Notes and Key takeaways on this episode:

• How Vinnie got into MTV
• Which celebrity careers he helped to launch
• Challenges he faced as the industry shifted
• What brand development looks like for anyone
• What he is doing to impact diversity in social media
• His purpose behind everything that he does for seeking talent 

As the former MTV exec who helped launch celebrity talent during MTV’s golden years is now jumping into the spotlight as the host and producer of his brand new podcast "I Have A Podcast.” The podcast’s initial guest lineup includes celebrities whose careers he impacted including the likes of Mandy Moore, SuChin Pak, Christina Milian, TJ Lavin, Jamie-Lynn Sigler, Danielle Fishel, Ananda Lewis and Vanessa Lachey - along with additional creatives including artists, producers and even a clothing brand who is making a positive community impact, Happy Jack. 

Vinnie helped launch MTV Networks Talent & Series Development department where he worked for nearly a decade 1998-2007!  He was the guy at MTV who helped artists and celebrities claim their brands and their narrative in the original wave of unscripted television. Traditionally, he hired the VJs and scouted the MTV News Correspondents for all of the networks. Then, because of those relationships, he began developing original programming with artists like Ozzy Osbourne and Jessica Jessica Simpson on The Osbournes and Newlyweds. Then with actors like Ashton Kutcher on Punk'd, Nick Cannon on Wild 'n Out, and Wilmer Valderrama on Yo Momma! I'm the guy who put pop royalty in their first tv films when I cast Mandy Moore in 2gether and Beyoncé Knowles in Carmen: A Hip Hopera. 

Resources

Book reference in conversation by host: Ego Is The Enemy by Ryan Holiday

Guest: Vinnie Potestivo
http://vpe.tv/vinterview

Check out Vinnie's Podcast: I Have A Podcast
ihaveapodcast.com

Website: https://vpetalent.com/creator-accelerator-hub/
Email: Vinnie@vpetalent.com

Social Media

LinkedIn: https://www.linkedin.com/in/vinniepotestivo/
Instagr