Episode Player

You did the hard work — they clicked Book Now. So why are so many of them dropping off before they finish? In Part 2 of the Booking Stage, Nikki, Greg, and Brandon Lake dig into what happens after the click: the checkout flow, mobile experience, upsells, and the small friction points quietly costing tour operators bookings every day.

We talk through how many steps your booking process should really have, the calendar and form mistakes that send visitors to a competitor, why mobile-first matters more than ever, and how smart upsells can lift your average order value without adding a single new customer. Plus how offline conversions — phone calls, chats, and emails — fit into the bigger picture.

In this episode:

• The biggest checkout killers: friction, uncertainty, and a broken mobile experience
• Where to place upsells (and how to grow average order value on any tour)
• Why post-booking silence is killing your conversion rate — and what to do instead

🚀 Take the Growth Engine Assessment to find out where you might need to improve:
https://www.resmarksystems.com/growth-engine-survey

📲 Follow Us on Social Media
- Facebook: https://www.facebook.com/ResmarkSystems
- Instagram: https://www.instagram.com/resmarkllc
- YouTube: https://www.youtube.com/@RESMARKSystems
- LinkedIn: https://www.linkedin.com/company/resmark-systems

📈 Want Help Growing Your Tour Business?
Visit https://www.resmarkweb.com
Book a call: https://www.resmarkweb.com/request-quote
Call or text us directly: 385-449-4079
Email Nikki: nikki@resmarksystems.com

0:00 Intro & Welcome to Part 2 of the Booking Stage
0:42 How Often Do People Abandon Checkout?
2:47 Traffic Is Down — Why That's Not Always Bad
5:08 Conversion Rate vs. Traffic Volume
9:02 How Many Steps Should a Booking Process Have?
10:23 Common Friction Points That Cause Drop-Offs
14:13 Eliminating Dead Ends in the Checkout Flow
17:12 Mobile vs. Desktop: Why Conversion Rates Differ
20:15 Mobile Checkout Issues to Watch For
24:06 Uncertainty: The Hidden Checkout Killer
26:18 Silence: Why You Need a Way for Customers to Reach You
27:22 Post-Booking Communication & Customer Confidence
28:33 What to Include in a High-Converting Checkout
30:25 Borrowing Amazon's One-Click Concept for Tours
33:14 How Visibility & Conversion Rate Compound
34:52 Upsells & Increasing Average Order Value
42:13 The Power of Strategic Upsells
42:51 Offline Conversions: Phone, Chat & Email
47:52 Why Personal Connection Drives Bookings
48:46 Wrap-Up & What's Next: The Experience Stage