Episode Player
Should Tour Operators Still Blog in the Age of AI?
Tour Operator Growth Podcast
If AI is handing travelers the answers before they ever reach your website, why would any tour operator still bother blogging? In this episode of the Tour Operator Growth Podcast, Nikki and Greg make the case that content matters more now than ever. They break down where blogging fits in the dreaming and planning stages of the Resmark Growth Engine, why AI and Google both reward firsthand expertise, and how to build a content engine that's actually sustainable instead of writing five posts and calling it a year.
What you'll learn:
- Why AI pulls from credible, helpful content, which makes your blog more important, not less
- How to organize topics into top, middle, and bottom of funnel using the 70/20/10 rule
- How to write for EAT (experience, expertise, authoritativeness, trust) so your posts rank and get cited
- How to use AI to research, outline, and draft without publishing generic filler
If this episode helped, share it with a tour operator who's wondering whether blogging is worth it anymore, and subscribe so you don't miss the next one on tracking your results.
🚀 Take the Growth Engine Assessment to find out where you might need to improve:
https://www.resmarksystems.com/growth-engine-survey
📲 Follow Us on Social Media
- Facebook: https://www.facebook.com/ResmarkSystems
- Instagram: https://www.instagram.com/resmarkllc
- YouTube: https://www.youtube.com/@RESMARKSystems
- LinkedIn: https://www.linkedin.com/company/resmark-systems
📈 Want Help Growing Your Tour Business?
Visit https://www.resmarkweb.com
Book a call: https://www.resmarkweb.com/request-quote
Call or text us directly: 385-449-4079
Email Nikki: nikki@resmarksystems.com
Chapters:
1:36 What AI really is and why it rewards credible content
6:17 Picking topics: funnel buckets & the 70/20/10 rule
10:00 Keyword research & writing with intent: the Kilimanjaro story
12:30 Scenic segment: 68% of searches now end in zero clicks
16:16 What makes content rank: EEAT & firsthand experience
24:41 Building a content engine that's actually sustainable
29:14 Automating research & drafting with Claude (and where it goes wrong)
32:11 How long until blogging actually pays off?
